Do you measure the impact of different lead assignment strategies you try?

we're really excited to announce our Q2 2024 quarterly impact study we have released these quarterly for the last few quarters this particular study looked at our lead assignments and the predictive lead assignments and the impact of predictive lead assignments relative to standard lead assignments you can see the study it's uh published on our website you can download it and I think it'll tell you a lot this last quarter we surveyed and these numbers are pretty consistent across our surveys we survey 390,000 lead records across uh a number of different clients the methodology we take is

we really standardize what we call a conversion rate so we're able to take a broad array of customers and use them all together and come up with an aggregate number so sure some customers don't always get the same uh impact as others some customers outperform but it's a really nice way for us and we spent a lot of time on the methodology making sure that we're looking at it the right way this past quarter we saw 46% improvement from standard lead assignment to predictive lead assignment of the three quarterly studies we've done Far and Away

the best results we've seen from our customers the previous quarter was 15% then the previous quarter before that was 12% we made some adjustments within the uh recommendation engine and our customers have just gotten better and better at how they're implementing and using the recommendations which is probably the biggest reason for that performance Improvement we were thrilled with the results the methodology is consistent we really like the view that we're able to take we do run a control group and a test group a 25% control group 75% test group get a little technical there but

for those interested happy to talk to you about how we take a look at all of this data and please read the report and if you have questions it's a onepage study so it won't take you very long but I'd love to help you answer those questions and explain what's in there and keep an eye out for more of those