we hear a lot about pivots in startups cillo has a great question here what was the biggest challenge in making that transition from a Marketplace to Shopify for selling ads initially we aimed to create a a Marketplace the Amazon of advertising if you will but as we started engaging yeah but as uh sellers and buyers we realized that sellers they really need the right set of tools to manage their own ad sales not just another platform or a Marketplace to list their ad inventory this is not actually like the Publishers the people with media platform
inventory is like looking for listen to your customers and really get close to them this is what we did in the first uh year of our startup journey and it's lead us to us to this like pivot and looking at like in hindsight maybe like we should have it earlier now I realize more and more and yeah the the shift was actually inspired by our users like the sellers people who have the inventory re on our platform uh you their their feedback so they wanted to have more control more customization more streamlined process so we
pivoted from a Marketplace to focus on empowering sellers to build their own stores giving them autonomy and flexibility that they need you need to dig in and understand like what's to be what what is the motivation and what's the what's the value that you are creating out of this was it hard technically it sounds like you were able to repurpose parts of the the existing Marketplace it sounds like the challenge wasn't technical no you're right the problem was not technical it was more understanding the the jobs to be done trying to understand which features might
be the killer ones and so yeah it wasn't being able to repurpose the tools that were there give them to the sales people instead of using them to support a Marketplace it sounds like sounds like that was the the big aha moment yeah because it's like it's the customer feedback but also realizing as an entrepreneur that there's more opportunity in terms of the market size in terms of the the customers and in terms of the value that we create financially and folks want to get started where should they go p.com now we're offering a free
plan so just build your store and offer as many listings add on sponsorship packages for your content your Ed inventory and let us know what you think your feedback is go to us so we are craving for it awesome thanks so much ESI thank you
