i'm jordan belfort and this is sales school so did you know you could use a single solution to get a consolidated cash flow report from different sources cinder can synchronize all the necessary payment details like inventory items taxes discounts locations and including multiple currency transactions just connect your payment providers and enjoy automated synchronization and bank reconciliation one simple click with cinder you get also access to detailed sales information for your financial reports to have a daily overview of your business results start a free trial right now and get a 20 discount on an annual subscription
head over to cinder.com which is spelled s y n d e r dot com at cinder cinder.com for your free trial right now great topic for today to start our week right i want to talk about something that that um that came up in a podcast it was three people on the other panel right interviewing me and one of them one was a really famous young kid the other two would just sort of support people and one of the support people brought this point about how um you know about the idea about acting as if
you know act as if you're a wealthy man rich already you'll become rich act as if you have the answers and the answers will come to you as if you have confidence people will become confident you act as if right and i always tell the story about how when i was a kid i was watching tv and saw david copperfield make the statue of liberty disappear right i was flipped out i want to be a magician right the first thing i did was i went out and i essentially put an ad in the local penny
saver it was called that was the local circulation back then right and i put in children's parties the amazing belfort 25 right children's magic shows right didn't think anyone would call and the phone starts ringing off the hook well guess what i didn't even know how to do magic and i started to panic right i went to my father and he took me into this he said dad that any mistake right and he took me to the city bought me some tricks have great memories of that going to this shop called louis tannen right but
the point is is that i actually was running a really powerful strategy called acting as if now i want you understand that that's not quite the right way to run that strategy you don't want to like advertise for a product that you don't know nothing about and say you're an expert but they're the flip side of the equation is that what a lot of you do and it's not just starting a business it's just doing executing on anything you you wait until you're an expert to execute to your really confidence and it's just listen you
can't become an expert without going out into the real world and doing something there is no perfect plan there is no way of mastering a technique or an art without going down and tripping and falling a few times and looking clunky you understand like i so this kid had actually started advertising himself as a social media guru without knowing the first thing about it and got a hit from a very big company right he went in and he faked it till he make it and and what he did do though and why it didn't turn
into a disaster is that he then quickly closed the knowledge gap he began studying like bed hooked himself with the right people and became one of the top people in social media marketing you get it now the idea is that what makes this work and what doesn't make it work is the fact that you must close the knowledge gap or not if you don't you're those you can't go out there putting yourself out i'm an expert i'm grabbing the top guy at this and then once you start getting traction you're not studying and learning like
men and growing yourself like mad so you actually become a real expert you can't fake it until you make it for very long it's a very short period of time you should have at least some knowledge under your belt you don't want to go into the stone cold novice with knowing nothing about what you're doing that's dangerous unless you're a really good talker it's just not necessary you can get yourself up to speed enough become you know a sort of a a dabbler and a dilla town you know a little bit to talk about it
and then quickly become an expert what you don't want to do though what you don't want to do is sit there and just wait wait wait wait wait keep educating yourself growing yourself and never take action because you don't feel like you have enough of a you know success under your belt enough experience under your belt to feel comfortable branding yourself as an expert all right the only way to become an expert is on the job and when by the way and the truth is they and i think that you probably know that so if
you're guilty of this stuff and by the way there's degrees right there's some people who are just you know oh they're terrible and they just they never move off the market there are others probably many more you who only have a guilty a little bit like you probably should take action a bit more robustly a bit earlier you eventually do get off them off but you delay everything in your life you delay the manifestation of the things that you want because you're always slightly behind and you're action taken all right i want you really take
a close look at that this week really just and start [ __ ] putting yourself out there branding yourself position yourself as an expert don't settle for anything less it's the way you can remember remember this is all on an unconscious level and someone thinks you're an expert perceives you that way you're matching a pattern that they have about what experts look like what experts sound like how they act how they carry themselves the words they say right but in the beginning it's not so much about the words although obviously there are some industry buzzwords
you want to learn so i said you know it's going to go a little bit but the point is it's mostly the unconscious communication that carries the day you don't have to wait to become a true expert to put yourself out there as an expert as long as you know enough and you're because there's no way to become an expert without putting yourself out there there's no other way so there's two paths in life there's the path of like the slow slog burn a 10 [ __ ] light bulb your whole life and never really
go out there and just put you put yourself out there and by the way make the consequences of failure so dire and unthinkable that you won't let it happen like put yourself out there like you say god if i if i fail i'll be so [ __ ] embarrassed it'll be don't let you get it once you do that it's almost like your brain won't let you fail you'll do the work you'll study you'll hook up with the right people you'll close that knowledge gap and once you do once you get to the habits everything
starts to accelerate in your life i'm talking about sales entrepreneurship becoming a top producer getting referrals everything everything starts to look so so apply this technique in all aspects of your life start now and i'm sure again i'm sure very few of you are on that really really slow slog you probably wouldn't be here if you're on that slow slog where you never take action because you took action to sign up for this program right but you're probably somewhere like you know in the middle maybe 60 70 percent you're not quite where you're really putting
yourself out there you you're just freaking you you're after that zip at the highest level and working your ass off to close the knowledge up and you live an incredible life as a result love you all we'll talk in the morning [Music] you
