alright here's something that's gonna be really surprising for you nobody wants to hear about you in the about Us section of your website yeah I know it's counterintuitive because it says about us so if they click it shouldn't you tell them about you well kind of the reality is nobody's actually interested in you what they want to hear is how are you working for me in other words in the about Us section don't tell my grandfather started the company and we've been in business 100 years none of that has anything to do thing tell them
that you fell in love with lawn care and lawn maintenance many years ago because you believe in the beauty of everybody's lawn and everybody should walk out of their house and enjoy a lawn and that just gets you up in the morning and drives you see when I make the about us about you it makes you want to do business with me so go back through the about Us section on your website even the bios of your team members and it's okay if you tell me where you went to school but tell me you went
to school there because you loved solving this problem for customers in other words just take some customer spice and pour it through the About section take some customer centric spice and pour it through the BIOS get your company customer centric rather than you centric and customers will fall in love with you why because they're all hurting and they're looking for help they're not looking for somebody who will tell their story they're looking for somebody whose story is about solving their problems so in the about Us section rewrite it and make it about your customer you
