Harry Audit 1

so I'm currently sitting here at my home office I've currently been looking at your digital marketing for both the noble gentlemen and peripheral cars so let's get started actually let me tell you a little bit about myself and my company so my name is Iman I'm the CEO of AG media we're a full-service digital marketing agency some of our clients include Bang & Olufsen zephyr fuel as you know athlete and a bunch of cool innovative companies we do things from content marketing email marketing Facebook advertising web development social media marketing and a bunch of content

and graphic work so let's get to the notes let's start with a noble gentleman I do have a few key insights number one I'll draw from what I learned in the restaurant industry so if a customer goes in and they have a flawless experience the likeliness of them coming back a second time is 40% if they come back a second time and once again they have an amazing experience the like minutes of them coming back a third time is 42% now from the third visit they have an amazing experience again the likeliness of them becoming

a lifetime customer is 72% now when I say lifetime that's an average duration of two years because people move away and whatnot but nonetheless so I don't know what the carryover is from the restaurant industry to the grooming industry what I will say is when I find a good barber I stick with him for a long time I have pretty simple hair but I don't trust many people with it which brings me home to my second point I'm South Kensington based and my Barber's is a place called OS barbers is actually here on Fulham Road

and since the beginning I've always had the owner cut my hair so whenever the owners cutting my hair I always ask questions about the grooming industry try to learn about it obviously he knows that I own a digital marketing agency go on that side he asks for a lot of advice and they've done pretty well for themselves at this point the owner is a guy called Joe they have their London store they've just opened up the Brighton store and other rolling out actual products these really cool soap bars along that has come from the way

they've marketed themselves now I told the owner of a small wrist I said look Joe this is what you do when someone comes in after their haircut look them in the eye and say if you were so good at Google review we'll give you 50% off your next cut now the key is write it down on record so if it's yourself write on your business card if it's one of your barbers get them to write on like a blank company card and let me just write 50% off and then signature to them and say just

bring us back next time and show us the Google review and you'll get your half off cut the half off ensures that you're probably not going to lose money on the haircut but what you have bypassed it the thousands that people spend on Google AdWords like Google AdWords campaigns are just super expensive most local businesses are spending at least a K a month on it and it's still entirely worth it but he's been very very clever about it now he doesn't need to spend all that money on Google Adwords and he's actually put that money

towards content marketing and Facebook advertising which I'm currently helping him out with as well as building his online sales funnels the other piece of advice he took for me as I said look go on Instagram right now go on the South Kensington geotag look for people who have an accounts between 3,000 to 30,000 cinéma message from the company Instagram and say hey look we saw your account we're also South Kensington base we love your style and we'd love to have you in for a free haircut now all I see for you guys do that in

the Holborn area and this might not make sense at first but look sown with a following 15,000 20,000 30,000 whatever it may be the cost to you is say you pay your staff 10 pounds an hour the haircut will take 30 minutes it cost you 5 pounds that person will put it on their story they might even do a dedicated post about it if they're a youtuber it's going on their YouTube and you're reaching thousands of people but more importantly he's built rapport with his audience so when he gives a recommendation they actually take it

seriously now as I said he took my piece of advice and he actually applied that with OS forwards and it's worked very well for them I also took a look at your website now I don't actually know that much about websites but the co-founder of my company actually owns Holland's oldest web development company so he knows a lot so if you want some notes on your website I can ask him and he'll send some over to you but from what he's taught me there's definitely a lot of work to do on your website another thing

that I noticed after looking at the code is that there's no Facebook pixel installed now what that tells me is that crumby you're not advertising my facebook ads which is a big mistake for a local business or if you are advertising you're probably paying an agency for it you need to fire them straight away because if they haven't even installed a Facebook pixel on your website that means they're not tracking your customers behavior or are they able to retarget to lower your cost per click oh the next point I'll make is you're not talking to

some sales representative I'm the owner of my agency this is one of my businesses so whatever I do it's return on investment driven and I'd like to know I'm getting my money's worth when I run different forms of online advertising build sales funnel to get more traction and more leads in the pipeline for my own agency I need to know what is the lifetime value of one of my clients so I know my client retention rate I know how much on average clients spend with me I know on average how many referrals my clients give

me all of that gives me an accurate estimate as to a lifetime value of one of my clients and with that information I can know how much to put towards my marketing and advertising budget and that really does give me clarity as a business owner so what I would prompt you to do is find out what the lifetime value of a customer is for you because you can use that information to find out how much can you put towards the cost of acquisition now this is around 30% of the notes I've actually made on the

noble gentleman I have a bunch of notes on peripheral cars as well but I want to keep this relatively short for you I said if you're open to meet face-to-face and discuss this further I'd love to pop into the office or I'd love to take you to my favorite place on Fulham Road for an iced coffee I really appreciate your time Harry and I'm looking forward to your response