let's face it listening to ads does suck and I actually read that we're exposed to over 5 000 ads per day now if you're like me you're probably just gonna tune it out and that's kind of bad news if you're an online business right but that's where content marketing comes in content marketing is when you distribute content like blog articles YouTube videos or social media posts to attract and retain customers in an implicit way now not to be dramatic but content marketing literally runs the world because think about it are you more likely to buy
a product because a Facebook ad is telling you to or are you more likely to buy a product because a tick talker who you know and love and trust is giving you their personal recommendation the concept is simple give value before you try to extract it you want to teach people something new you want to inspire them make them laugh all that you want your content to give something and this is going to allow you to gain trust with your audience and introduce them to your product naturally which will do so much more for you
and your brand in the long term than trying to go for a hard sell ever could but content marketing is competitive there are millions of businesses that are out there trying to push their own content and trying to capture people's attention but here's a secret most brands are doing it completely wrong so in this video I'm going to give you guys an unfair Advantage so I'm going to show you how you can get the best results from your content marketing so that you can get more traffic and more customers for your business and guys also
stick around to the end because I'm going to give you some content ideas that are going to work for any business on any platform let's go [Music] hey guys what is up my name is Michelle Bailey and if you're just stumbling upon this channel welcome or welcome to learn more Shopify this is an official Shopify Channel that's going to help give you the knowledge that you need to start run and grow your online business so if you are an entrepreneur make sure that you're hitting that subscribe button so that you don't miss out on any
future videos [Music] the number one rule of content marketing is that it should not feel like marketing at all rather it should actually introduce people to your brand in a very seamless way and I feel like this is where so many Brands go wrong they publish content that interrupts the user experience as they're scrolling and I know we've all seen those Instagram posts that are literally just like a product photo and you're here you're just like I'm just trying to see my friends I'm just trying to have a good time and this is killing the
vibe so it's very clear that when brands do this they just don't understand the buyer's Journey because building trust with customers takes time from the moment that they first hear about your brand to the moment that they buy from you this is going to be divided into three stages we have awareness consideration and decision the awareness stage is when someone realizes that they have a problem and they're looking for a solution but they're not really sure if there even is a solution so they might be typing how to gain muscle on YouTube in that case
you'd want to make a how-to video or an explainer video to address what it is that they're actually going through the consideration stage is when someone is now aware of a few potential solutions to their problem but they're trying to choose that right solution so they might be typing something in like best supplements to build muscle in that case you'd want to make a YouTube video that is informative and is lightly touching on your product without being too in your face the decision stage is when someone is ready to buy so they might be comparison
shopping between two of the best options so if they're on Google they might be typing something in like whey protein powder versus plant-based protein powder so in that case you could create a blog post that's persuasive and addresses any fears or objections that the customer might be having before they can actually seal that deal so now that you understand the theory the next step is choosing which channel to do your content marketing on so I think too many brands are spreading themselves too thin by trying to tackle all the channels at once I would say
just aim to master one before moving on to the next and remember you do not need to be everywhere you just need to be where your audience is hanging out hopefully you've put a little bit of thought into the type of person that your business is serving like what's their age what's their income level where do they live what are their values attitudes and Lifestyles because answering these questions are going to help you understand where they're spending their Time online so when it comes to choosing a channel for Content marketing you could create ebooks you
could do blog articles YouTube videos podcast episodes you could do tick tocks you could do Instagram posts Instagram reels all that stuff now is there really a format that works best not at all you just want to make sure that you're choosing one for your brand that works and one that aligns with your interests and your talents as well so if you're good at writing maybe start a blog maybe an email newsletter and if you're a video nerd you can try YouTube or Tick Tock or Instagram reels once you've chosen a channel here's how to
get started with content marketing first you're going to want to set your goals what do you want to accomplish do you want a grown audience do you want to get more sales or are you trying to retain your existing customers next you're going to want to figure out your style and you're going to want to find some proven topics as well so check out a competitor to find inspiration you're going to want to take notes on the kind of content style and the kind of topics that are doing well like look at the social posts
like what has a lot of comments and engagement you can also get topic ideas from online communities like Reddit as well also you can create content by finding a keyword now whether you're publishing on Google or YouTube or Tick Tock a lot of content marketing platforms use keywords so what you can do is you can use Google auto suggest to find things people are already searching for around your topic and a pro tip is to use searches related to at the bottom of Google search results and that's going to help you find variation on your
keywords create and publish content so if you want to stand out from the millions of posts that people are making every single day then your content needs to be pretty amazing so try not to focus just on quantity you also want to focus on quality you want to consistently give your audience an amazing experience so cut the fluff make sure that your content is very engaging and no one is going to watch your content if they're not clicking on it in the first place so make sure that you're paying special attention to making your headlines
descriptions and your thumbnails A1 and of course you're going to want to make sure that you are promoting your content don't just publish your content on one platform call it a day you want to make sure that you're Distributing it on websites content roundups uh email newsletters and you can also boost your content with a little bit of paid spend so like a boosted Facebook post or a YouTube Discovery ad or an Instagram promoted post and of course you're going to want to make sure that you are tracking your performance make sure that you're setting
measurable goals for you and your content so that you can review your analytics and adjust your content creation as needed now no matter what platform you're choosing you want to make sure that you're focusing on three metrics that's traffic engagement and conversions if you want to learn more about creating a marketing strategy and creating A1 content then you might want to sign up for this free online course when you do sign up you're going to get instant access to a free marketing plan template along with dozens of other playbooks to help you take your business
to that next level you're going to learn how to create content that breaks through the noise provides value for your audience and most importantly it makes you more online sales so you can get to it by clicking the link right up here or down in the description box and do not worry it's not going to stop this video so you can just open it in a new tab and keep watching this video here and it'll be waiting for you when we're done okay so here are my top 10 content ideas that you guys can be
using for any business in this case we're going to use a supplement business as an example so let's start topic Number One X versus y so an example for a headline could be like whey protein versus whey isolate which one is better for you another topic idea could be I tried X and here's what happened so this is very popular these days I've been seeing a lot of this especially on YouTube so your headline could be like I tried a keto diet for 100 days and here's what happened here's another one if you're doing X
you're doing it all wrong so if you're drinking protein shakes in the morning you're doing it all wrong we got another one this is what x says about y so like for example it could be like what Arnold Schwarzenegger says about bulking season I literally can't believe I just said that I mean like I've literally never bulked in my life but basically in this example you want to make sure that you're using a person who has Authority in your field and the topic can be something that's like potentially controversial so this will get people excited
and curious um some other ideas you can do you can do a review video like your favorite gyms in the area uh it's probably best not to review like competitor Brands uh but try reviewing something that's like complementary to your business you could do a best of list maybe like best workouts to get bigger arms we are on fire guys what about an ask me anything session with your founder so that would be something like a live stream Vibe and I love this idea because you can really get a real connection with your audience if
you are using a Founder in like someone's face in front of the camera um you could do a community Spotlight just literally interview Fitness instructors in your neighborhood or interview Fitness instructors like online I feel like you'll really need to focus on a theme for this to work though like instead of just being like interviewing the best fitness instructors you want to be like the Fitness instructors with the most unconventional training methods something like that okay how about this topic the truth about X the truth about gaining muscle for example actually no scratch that I
feel like so many people came up with the truth about videos that it's just like so overdone at this point and that kind of leads me to my next point there are definitely trends when it comes to content marketing and sometimes they get overdone but when a trend is really hot and it's emerging you could and definitely should participate in Trends because that'll 100 help you gain a lot more traction and get in front of a lot more people here's another one why I will never do X again so like why I will never do
another sit-up again that's the spicy one I don't know what that's gonna be but I'm definitely trying to click on that one so see what I mean like you definitely want to come up with content that is going to spark curiosity and by the way guys a lot of these topics uh have the word i in them but if you are the type of business that uses that the Royal we then make sure you're just subbing that in okay I got another one for you how about what you don't know about X but are too
afraid to ask and I think this is really perfect for anyone that has a bit of like an elite industry and you're maybe like trying to break some of those walls down you know what I'm saying all right so I feel like I said I had 10 ideas but I think that was 11 honestly math was never my strong suit but yeah you guys got a Bonus tip so there you go now I know what you guys are thinking you're thinking if I'm just creating content how am I gonna be making money off of All
That if you're starting to release content for marketing and you don't yet have a website then you have a problem because you need a place to send your customers but don't worry you can make a free website in a matter of hours on the world's leading Ecommerce platform claim your free trial today by clicking the link in the description box below guys literally this video right here is content marketing our goal obviously is to help you guys as business owners primarily but at the end of the day if you wanted a Shopify subscription I mean
I wouldn't be mad okay so think about it this way let's say it's January you're ready to turn a new Leaf you're like okay I'm ready to get that hot summer bod right so what do you do you're gonna be like okay you're gonna open Google and you're gonna be like okay what do I need I need a gym membership I need supplements so you're going to Google supplements and you're gonna start doing some research you're probably going to click on some blog articles you might watch some YouTube videos um and then all of a
sudden you're like oh it's late I have to go walk my dog right you close your laptop you walk the dog day later you're like oh my God I forgot about my hot summer bod and you open up your phone and you start doing some more research and then you start realizing you're like oh I've been seeing this brand name a lot like over and over again they must be pretty good you go over to the Shopify store you buy the product you're done right well all that content that you've been consuming the YouTube videos
of blog articles that was likely just content marketing and that's your your journey as a consumer but as a business you can really take advantage of that journey and use it to sell your products and get rich and take over the world so it's important to create your own content of course and Market it on your own channels yes as well but you also want to consider linking up with some bloggers uh some influencers content creators people that like actually have a platform and you can get your brand name out there not gonna lie though
content marketing can be really hard because on the one end you're trying to sell a product right but on the other hand you're trying to like be this like cool and funny and personable brand that's like also not trying to sell a product you know what I mean so here are some tips on how to keep it super real while also getting conversions with your content marketing first of all if it feels cringe don't do it take it from me sometimes I look back at some of the market marketing stuff that I've done and I'm
just like oh God no you know so just take it from me be yourself be real and really stand behind your your content second tip guys who like sandwiches this is what you're gonna do you're gonna make a sandwich you're gonna format your content like this content call to action content and the reason we're doing that is because it makes being advertised too like the blow of being advertised to just a lot lighter like who remembers TV Good Times TV that was literally a Content marketing sandwich at its finest it was like television commercial back
to the television program and people came to watch the content and got sold to in the meantime right also on the topic of sandwiches my dog's name is sandwich what are your guys's cat's name I only want to hear funny names in the comment section leave them down below okay all that being said if you're like I'm still having a hard time creating content that actually feels natural and is selling a product then what you can do is you can just find an influencer to do it for you you know super easy there's gonna be
tons of influencers in your Niche that are really good at this and you can be like take it away and they'll do it for you so if you want a good app that's going to help you find some influencers I'd recommend that you check out Cairo it is a free Shopify app there's a free plan available and it's going to connect you to influencers that already know about your brand and already stay on your brand the way that Cara works is it will be able to tell whether influencers are following you on Instagram or they've
purchased from you or they have subscribed to your email list and it'll give you a list of influencers and then you can reach out directly to them and that'll help you find some influencers that actually care about your brand and can speak intelligently about your products and your services now the thing about content marketing is that it actually never ends people are constantly needing new content to read and watch so for you guys to stay organized I will drop a calendar template for you in the description box and it is going to be a free
downloadable template that will hopefully help you out in your content making Journey so that is the final piece of bread in this content marketing sandwich thank you guys so much for tuning in um if you haven't already subscribed make sure that you are subscribed this channel is learn with Shopify an official Shopify Channel that's going to help you start run and grow an online business so if you're an entrepreneur make sure that you're hitting subscribe also be sure to like this video because it does help our video do well and our Channel grow but other
than that thank you guys so much for tuning in my name is Michelle Bally and I will see you guys in the next one bye [Music] thank you [Music]
