[ __ ] it. Here's how I've made $431. 8,000 at just 20 years old.
Uh, technically it's like $550,000 because of wire transfers and PayPal, which shouldn't show up here on Stripe. Regardless though, I've been incredibly blessed to make the amount of money that I do at the age that I'm making it and live where I live and everything else like that. So, if you guys actually copy me and implement what I show you in this video, what's working for me right now, what made me $2,000 just today, you guys will easily be able to add another 5, 10, 20, 50 grand a month in your pocket just like I do.
All right, I know there was a little bit of glare on the screen when I just showed you my phone, so I wanted to show you proof. So, $2,000 today, $431,000 all time. I'll go ahead and refresh that just so you guys know that I'm legit and everything.
Um, and then once this loads, so 2 grand a day, 431 all time, you guys will be able to see that I've been doing this for a while. I know a lot of people when I was first starting out, they would say big numbers like this and I didn't really believe them. But you guys can actually go and watch my entire journey of me starting grinding all day in my dorm room all the way until the point where we're at where we're at right now, which is just it's really amazing to be here to be honest with you guys.
It's really worth the effort that you guys are going to put into this. With that being said though, let's jump into the Myro board and let me show you how I make the money I make. Essentially, what I do is I run a marketing agency.
People in the past have called it SMMA. That's what Iman Godzi calling it when he was running his agency. Uh, more recently, Brett Scales has been calling it a freelance brand scaling essentially.
But really, whatever model they call it, it's working with a specific type of business. In my case, local businesses. And then what we do is we help them get more high ticket clients.
And a lot of people think that running a business like a marketing agency is incredibly difficult, but it's really not. There's a reason why you see so many teenagers, so many people my age, I'm only 20 making the amount that we do because it's such a simple model. So I'm going to break down essentially how the agency works and then how to do every part of it here in this video.
Okay. So, a marketing agency, as you guys know, it's broken up into the three different parts. Setting appointments, being outreaching to potential clients, closing appointments, closing deals, making sales, bringing on new clients, and delivering results.
What results are we actually going to be delivering? In this case, what I'm going to show you in this video, what I do is we actually run ads on Facebook and Instagram. Go and do this right here.
FBI ads. And then we're going to do another thing as well, qualification, which most people don't do. So, I'm going to go over this.
And then a specific method of keeping your clients, client retention, so that they don't leave you every single month. So, this is what we're going to go over as far as delivering results. We don't need to focus on that.
Now, the most important thing that every agency needs to focus on initially is setting appointments. But if you're going to set appointments, you're going to say, "Leev, who am I supposed to go to to actually talk to? I could call any business in the world.
" What you're going to actually do is focus on one niche specifically because by becoming a niche agency, we can one charge more because we're a specialist in that niche. And two, when we're doing ads and qualification and all these things when we're getting good at client results, we only have to learn it one time because we could do the same exact thing for every client. So, ideally, we want a niche that's a local business that sells a high ticket service.
So, what we're going to do is we're going to go to chat GPT right here, and we're going to ask them to give me a list of 10 local business niches that have high ticket products that need marketing. It's going to give us a list of 10 right here. For the sake of the video, let's go ahead and screenshot this list right here.
We'll put it under setting appointments right here for us. And we're going to choose from this list. For the sake of this video, let's go with epoxy flooring and garage remodels cuz that's a really solid niche to start in right now.
And what we're going to do right here is we're going to outreach to epoxy flooring companies. Let's make this a little bit bigger. Cool.
So, we're going to be outreaching to epoxy flooring companies. There are two main methods to go about this. Option one.
One. This is going to be cold outreach. Make this bigger right here.
We'll make this a different color as well. Make this one orange. Option one, it's going to be cold outreach.
Option two, this one is going to be paid ads. And I'm going to break this down in a second. This is what I do to get calls booked after booked after booked on autopilot.
So, this one's really cool. It does cost money. Cold Outreach is free.
And what you're going to do for cold outreach is you're going to make sure that you are getting to the places where your niche hangs out. So what I mean by that is our epoxy flooring companies on Instagram, for example, can we shoot them a DM? Because for me in roofing, I can't DM these guys.
A lot of them are older. They're not on their phones as much. However, epoxy flooring companies, let me show you what epoxy flooring is if you don't already know.
Epoxy flooring. Cool. It's a very kind of artsy thing that a lot of more younger guys are doing in the installations.
And a lot of these companies because it's more artsy and it applies to Instagram and it does well on Instagram, they have Instagrams. Autodetailing as well is another one where a lot of them are on Instagram. So if you can do Instagram DMs to niches like this, it's really really amazing and it works very well.
So, for this example, for epoxy flooring companies, the first thing that I'm going to recommend is IGDMs. Let's go ahead and make this a little bit smaller. IGDMs.
The reason IGDMs is because obviously it's the type of thing that you would see on Instagram. Those companies are on Instagram and you're just going to sit on your phone from your regular account where you look like a normal person and you're just going to ask them, are you taking on more work? If they are taking on more work, you're going to just give them a call and explain the service that you do, which I'm going to go over later in this video, and then book in another call for to give them a more in-depth rundown if they are interested.
After ID DMs, though, the thing that works for every single niche without fail is cold calling. I know a lot of you guys probably don't want to cold call. It is very annoying, but it is also something that is tried and true.
I did this. I was cold calling forever in my dorm room when I was just coming up and I got my first few clients from it. So, how to actually cold call?
What you're going to do is you're going to look up your niche. So, example, epoxy flooring companies and you're going to go to epoxy flooring companies um in I don't know, Los Angeles in LA, California. And then you're going to go to all right here.
You're going to scroll down and you're going to see this right here. This is called the Google map pack. You're going to click on more businesses.
And there's two ways you can do this. One, you could manually go through this list and call every single one of these businesses here. They all have their phone numbers listed.
And there's a billion different things to choose from. Oh, you can't see that. And then there's a bunch of different pages of businesses at the bottom here that you can choose from.
Or the smart way that one that I recommend is you get this Chrome extension right here. It's called Instant Data Scraper. And what this does is it collects all the names and numbers from all of these red dots which are the epoxy flooring companies in Los Angeles or imagine it was um I don't know HVAC companies in Los Angeles cuz that was another niche.
It's going to take all of these list of contacts and put them into a big list for you to cold call all day. So you're doing your outreach. You're going to either do IG DMs, cold calling, and this doesn't really work for epoxy flooring just because there aren't that many of them compared to other niches.
Um, but cold email also works very great as well. And for cold email, I I'm not talking about just emailing a bunch of people manually. I have a video on my channel talking about how to do automated cold email and send thousands of emails per day using AI.
So, go check that out if that's something you want to do. What I actually recommend though is just being honest with you guys, doing cold outreach is not worth your time. It sucks.
It is so much easier to do paid ads. Granted, you have to pay for paid ads. But luckily enough, a lot of you guys can just go get money if you just go get a job at a fast food place or you work at Target or you work at Walmart or you're mopping floors or whatever you're doing and you just put that money into paid ads, you're going to make so much more money.
Essentially, what paid ads are is you're just doing for yourself what you would do for your clients. So, what this is is you, let's make this blue, is you do Facebook ads for your own company. And really how this works is you're going to make an ad and it's going to look something like this.
Let's make a square here. And you're going to call it the niche. So, for example, epoxy flooring companies.
You're going to put that at the top. So people who own those types of businesses are going to see it. Then you're going to have an offer.
For example, only pay me per closed deal or per appointment is a really popular one. Um, and it can be as simple as this and it's genuinely going to work. I see ads like this killing it all the time.
It's super simple. and you're going to put this ad on Facebook. There's a video on my channel with the exact targeting that you're going to use to do that.
Super simple. And leads are going to come through and you're going to call these leads and sell them. The reason why it's so much better than cold outreach is because these people are coming to you as an expert and it's so much easier to sell them as opposed to if you were just cold calling.
So, this is something I really recommend even if you guys don't want to get a job. One of my boys, he got to 30 grand a month just doing paid ads. And he was doing Uber Eats during the day.
And he would pull over, take a Zoom call literally in his car, and then tell the client, say, "Keep it moving. " He got to 30K a month with just doing paid ads, doing Uber Eats in his car. This is 100% what I would recommend.
If you need help with paid ads, um, I'm cracked at them at this point. I do them for my own agency. DM me on Instagram if you need help and and I'll help you guys out.
Um, but that's the first part. So, that's setting appointments. What you need to do next is actually close deals.
A lot of people over complicate this so much. I'm going to break it down for you in a very simple way. So, let's break sales down.
So, essentially, there's going to be a few different steps here. We'll start here. So, the first thing that you're going to do is an intro call.
An intro call is a quick 8 to 15 minute call where you're just talking to that business owner, really making sure that they're going to be a good fit to work with you. So, you're asking how much work they're doing right now, what marketing are they currently doing, what marketing have they done in the past. Um, like little questions like that so you kind of know if you'll be able to help them or not.
And then you're going to have them book onto the demo call. In between these two, you need to get them to show up. So, what we're going to do is we're going to do the show rate SOPs.
Show rate SOPs. We're going to make this one yellow. And an SOP is essentially like a standard operating procedure or instructions.
Really, all this means is that you're going to on the intro call say, "Okay, are we good for a Zoom call that's going to last 45 minutes at 2:00 p. m. Pacific time tomorrow?
" And they're going to say yes. All you have to do in between that time is when you book them on Google calendar and book in a time for that meeting, you just call them the morning of the actual demo call and say, "Hey, John, prospect name, whatever their name is. Are we still good for that call at 2 p.
m. Pacific time to go over how we're going to bring in more epoxy flooring leads? " And they're going to say yes.
That simple follow-up right there is going to get so many more people to actually show up to this call. And then once you're on the demo call, let's go ahead and copy paste this one right here. There's a couple different things that you're going to go over.
The first part is called discovery. This is the part where you learn a lot more about their business, what they've done for marketing in the past, where they're really trying to take their company to. Really, you're asking questions so that you know how specifically you're going to be able to help them.
After your discovery, after you know more about their company, you're going to get into the second part, part two, which is the pitch. This is the part where you go over your slide deck essentially, which isn't even for the first probably 15 to 20 minutes of the call. You're just asking them questions to make sure that you can help to get deeper into their situation, just to make sure you understand them.
So that way when you go into the pitch, when you go into your slide deck, one, you know it's actually going to help their company based off what you learned, but two, you can honestly do a lot of the sales in the pitch itself because when they said, "Oh, I worked with this type of company in the past and it didn't work well. " You know that they don't like that type of thing. So in your pitch, you tell them you fix that problem with your specific service, which we're going to go into in a second.
After you do the pitch though, you're going to go into the third step, which is the close. And after you go through everything and you ask them what they thought of it and you have them rank it, there's another video on sales on my channel as well if you want to do that. Breaks this down very, very deep in depth.
Then you get the payment on the call. It's very, very simple. You just say, "Hey, is this something you're looking to do?
" They're like, "Yeah, everything sounds awesome. This is exactly what I was looking for. " And then they're going to pay you anywhere from, you know, if you're just barely starting out, $1,000 a month, but it can get to the point where I have clients paying me $6,000 a month.
Now, um, very, very cool. You're going to have them pay you on the call by reading out their card information. I know it sounds very scary, but it's something that they will actually do because they're going to trust you at this point.
And then the final step here, it's a different type of call. It's called the onboarding call. This call right here is extremely underrated.
Most people know about demo call. That's the sales call. That's what everybody thinks of Jordan Belelfford trying to trick people into buying.
It's really not. It's just asking questions and kind of showing them what you have to offer and they're going to be interested if you do it correctly. Some people know about the intro call to qualify people, make sure you're not wasting your time on an hour call with somebody.
This is what makes a successful agency successful. The onboarding call. What an onboarding call is is essentially three things.
First thing, connecting assets. Let's make the font a little bit smaller. What I mean by this is connecting the things that you actually need for service delivery.
In this case, um, because we are doing Facebook ads and qualification, you're going to be doing everything you need to get access to run their Facebook ads and everything you need to qualify these people. Specifically, in this case, we're going to be booking appointments for clients. So, that's going to be, let's do another one right here, their Facebook account.
Getting access to that. It's super simple. You can find guides to this for free on the internet.
If you need help, again, just DM me. Um, second part is going to be their Google calendar and those are the assets that you need to connect. So, this way you can generate them leads with Facebook and then when you book those leads into appointments through qualification, which I'm going to go through in a second, you can book them here and then they're going to be able to see these on the onboarding call.
So, that's really, really cool. After you connect the assets though, the second part of the onboarding is going to be the expectation setting. This is essentially when you go over how long you're expecting things to take.
For example, yeah, we're going to get our first lead in a week from now or we're going to get our first lead tomorrow. This is how many leads we're expecting. Just letting them know all of the things that come up sometimes when they're dealing with you.
So that way when problems happen they know how to fix them. And the third part of onboarding is establishing communication. I see so many agencies that are really big even 50 60 $70,000 a month.
They don't even have these two and they make your clients stay with you for so much more. When you establish one way to communicate with your clients, for example, for me that is Slack. For a lot of other people, it's different types of communication apps, whether it's iMessage or email or something.
It makes it so much easier when they go to you with their problems in one place. Because imagine if you get to the point where I'm at where you got 20 clients, 30 clients, 40 clients, however many you have, and they're messaging you over email, over text, over Instagram DMs, Facebook DMs, you just get lost in everything. And by establishing one communication platform, you can respond to your clients faster.
And when they have a problem, they can come to you and you can fix it instead of it just being lost and they have a problem. They feel like you don't care about them and then they leave. So this call right here, the onboarding call is arguably more important than the sales call because even if yeah, you close them, they're going to leave right after unless you do this properly.
So at this point of the video, we've gone into essentially the three different parts of a marketing agency. So, setting appointments, closing appointments, and now we're going to get into delivering results, which is, I'm sure, what a lot of you guys were actually wondering. It's very, very simple.
When you run ads for your clients, you don't even need to think about it. What we're going to go to do is we're going to go to Facebook ads library, and we are going to steal the winning ads from people who are already doing them. Because the ads that are already running a lot of the time on ads library are proven.
So we can just look at these and know that they're working. What you're going to do is you're going to type in your niche. So example, epoxy flooring and press enter.
What's going to happen is this is a website that's officially from Facebook and it's going to show us all the ads with epoxy flooring on it. We're going to go to these filters right here. We're going to go to select English.
um all advertisers, all platforms. I generally just do Facebook and Instagram, but all platforms do work. And then active ads only, not active and inactive.
You're going to apply those filters. And then you're going to see a bunch of ads right here. And really what you guys are going to do is you're going to watch a bunch of these ads and really take a look at the things that continue to come up in patterns.
Um when there are patterns meaning a bunch of people who have similar this is called the ad copy. This part right here with similar ad copies or the creative which is the picture part or the video part. these people who have similar services, they all do the same type of marketing, which means that marketing is proven.
So, you're going to go to an ad. Let's find an epoxy flooring ad. Literally, and I know this might seem weird, just screenshot whatever is working the best and use it for your own agency.
Um, I don't know, like this for example. And like actually, I know it sounds weird, but this is going to be your ad. Um, as you get better, you're going to be able to make ads for yourself, and you're going to be able to do that.
Do the same thing as well for the actual copy of the ad. Um, whatever that is. Um, Austin homeowners, ready to turn your garage.
Let's say, example, this one is the one that was working the best. Just go ahead and choose something like this and test it for your clients. obviously spend a little bit more time on it than I did scrolling through ads library.
But after you find ones that come up a couple times, for example, if you find all these same words, but instead of Austin homeowners, it said Miami home owners, Houston homeowners, Los Angeles homeowners, you know that this ad specifically is working all around the country, so you can just steal it. So that's how to run Facebook ads. And again, all the technical aspect of it, I have a video on my channel of how to do that.
Running ads, though, is incredibly easy. Here's the thing, though. You're going to get leads from these ads.
That's not going to be the problem. Getting leads is easy. Getting good leads is hard because in an ideal world, the client's going to call the leads themselves.
They're going to close it themselves, and it's awesome. But if a guy's focused on epoxy flooring, he doesn't have time to call the leads as quick as he needs to. Like, you need to call these leads right away.
So, at first, what we're going to do is you're just going to call these leads yourself because you have nothing better to do and you're going to get your clients better results because of this. And what happens is because you have qualified them by calling the leads yourself, your client's going to stay with you for so much longer because you're taking so much time off their hands. It's amazing.
So, here's how that actually works. Let's go ahead and add a box right here. Call clients leads.
Let's make this one yellow. the font's a little bigger. And the initial part is just when the lead comes in, let's do this right here.
One lead comes through Facebook. Lead's going to go through Facebook. Step two, you get a notification through your Facebook.
Three, call lead. You're going to call this person ASAP as soon as possible using pretty much the same call as you do on the intro call. So, what you're going to ask them is one service area.
make sure they're actually in an area that your client can help. Two, what you're going to go over is they're um when looking to start. So, are they serious?
Are they wanting to do something right now? Three, description of the project. For example, in epoxy flooring, this is going to be, "Yeah, I want my garage done.
I want this and this. " If it's in car detailing, it's like, "Yeah, I have a Camaro. I need this service and this service I think done.
" Um, if it's in remodeling, it's like, "Yeah, I want a kitchen. " Um, and this and this and this done. And then in some niches, general budget in mind.
And then if all of those check out for what your client is actually looking for, you go to the next step and you just book the appointment on their calendar. So, for example, if they say 2:00 p. m.
Pacific time, tomorrow, your client, the guy who's doing epoxy flooring in this example, he's going to go to their house at 2:00 p. m. Pacific time, because you put on his calendar to be there.
It's very, very simple. If you don't know how to use Google Calendar, look it up. You're just going to go ahead and make an event and add his email to it, add the client's email to it, and everything's going to be happy from there.
But just doing that, calling the client's leads after, let's move this up closer to the top here. Um, calling the client's leads after you have actually brought them in makes it so much more valuable because you're doing so much of the sales process that the client would originally need to do without them. And then the third thing here, those client retention tactics that are going to keep the client for much longer is genuinely just weekly check-in calls.
Every single week as you are generating leads for the client, as you're calling the leads for the client, give them a call. This is going to be another one that it sounds super simple, but most people don't do this. Most people get lazy.
Most people actually don't treat their clients well. And this will make your client stay for so much longer than they would otherwise. It's super simple.
You're going to call them and you're going to ask them two questions. What did you like? Or is this generally like how was how did you do from our appointments this week?
Ideally, you're going to get two things. What they liked, what they don't like. And then because you know what they like, you're going to do way more of that.
For example, if they liked all the prospects that were from a certain area or they liked all the prospects that came from a certain type of ad, turn off all the ads that aren't like the ones that they really liked. If they were closing deals, focus on more of what's making them money. And then if they say, "Hey, I didn't really like that clients came from this area.
It was way too far away. I couldn't drive there. I couldn't actually help the client.
" then don't book clients in from that area anymore. So, when you're asking these questions here, change your booking process. It's very, very simple.
And with that being said, that's how you really run an agency. There's those three different parts: setting appointments, closing appointments, and delivering results. And you can do all of these yourself all the way up until the point where you're making 10, 15K a month.
Because if you're signing clients at 2K a month each, 3K a month each, you have four people paying you 3K a month, you're making $12,000. But that's how to run an agency. And if you want more help either starting or scaling an agency, I actually just started doing mentorship.
There's a link in the description. Click on it. It has a bunch of testimonials of, you know, I haven't helped too many people because my agency is 100% my main priority, but the people I have helped so nice.
Like Jordan, he went from zero, he's at like 40 grand a month now, and he's doing the same thing as me where he's just kind of traveling in Airbnbs, living wherever he wants to. Um, air is killing it. Chris.
Chris moved dropped out of high school. Then he moved to Chicago right now and now he's moving from Chicago to Miami. Um he just posted a story the other day.
I saw him renting a Lambo. So, he's doing good. Um it's something I love.
Again, you don't have to buy or pay me or anything. It's just something I like doing. If you want more help to scale your agency, it's there.