what is media literacy [Music] media literacy education first began in the united states and united kingdom it was a direct result of war propaganda in the 1930s and the rise of advertising in the 1960s during that time media was used to manipulate people's perspective thus there was a need to educate people on how to detect the biases falsehoods and half-truths depicted in print radio and television media literacy is the ability to identify different types of media from a wide array of sources and understand the messages they bring in its simplest form media literacy is the
ability to access analyze evaluate and create media as such it performs an important role in education development and innovation now that information comes through an interwoven system of media technologies being media literate has become an essential skill in the 21st century and schools teachers and students are constantly confronted with a challenge the challenge of being media literate to better understand media literacy here are common misconceptions of what it is criticizing the media is not and of itself media literacy merely producing media is not media literacy although part of being media literate is the ability to
produce media teaching with media such as videos presentations etc does not equal media literacy nevertheless an education in media literacy must also include teaching with and about media viewing media and analyzing it from a single perspective is not media literacy true media literacy requires both the ability and willingness to view and analyze media from multiple positions and perspectives so what does it take then for someone to be considered media literate the ontario ministry of education stressed that media literacy also means helping people develop an informed and critical understanding of the nature of mass media their
techniques and their impact thus being media literate requires individuals to number one learn to think critically when people evaluate media they decide if the messages and key ideas make sense before being convinced on the information they received number two become smart consumers of products and information media literacy helps individuals learn how to determine whether something is credible before being persuaded by what is being offered number three recognize points of view identifying an author's perspective helps individuals appreciate different ideas in the context of what they already know number four create media responsibly recognizing one's ideas and
appropriately expressing them lead to effective communication and number five identify the role of media in our culture media conveys something shapes understanding of the world and makes an individual act or think in certain ways media literacy is without a doubt an essential skill in the 21st century anyone who wants to succeed in today's competitive world must know how to understand use analyze and evaluate media in all its current and constantly evolving forms to end allow us to leave you a question how has media influenced your view of reality give one example let us know your
answer in the comments below thank you for watching and see you in our next videos if you like this video please give it a like share it with your friends and support our channel by subscribing thanks [Music] you
