i'm jordan belfort and this is sales school all right so if you're a business owner do not let quickbooks and spreadsheets slow you down anymore now it's time to upgrade to netsuite by oracle the world's number one cloud-based business system network gives you the visibility and control over your financials inventory and more schedule your free product tour right now at netsuite.com school how do you use the system to sell speaking events yeah i mean listen you know matt listen you know my head of sales matt handles all my events here right he does you know
you know and now all we have is incoming we don't do any advertising for right we just get lots of every day we got 20 30 people from around the world that want me to come speak and my price is very is nothing my price is up there with like the top 10 speakers in the world right so you know there's a few of us that get a lot of money so a lot of people can't but matt here's an interesting thing so for many years i didn't really care about that much i was involved
with another company i told you this story many times that i was i was like my co this this brand was not even my core business i was doing other things so i had this you know all these emails would come in and i just would pass them off to an assistant right and about i mean a year ago i noticed that um that wow i'm like you know i'm booking very few speaking events and it started to bother me because i was starting to focus back in now in my core business i'm like where's
all my speaking events right so i said to this person she was very sweet she was like my assistant you know kind of a person that would you know they'll do whatever you tell them to do maybe not that well right but i said all right listen do me a favor stop i said just give me the i changed the password i'm going to handle some now on i hadn't booked an event in like in like probably 90 days right within three days i booked like 10 of you saw this happening it was crazy i
was booking the event after event i mean it was like unbelievable i was like my calendar was full in a matter of like a couple of weeks right now i then what happened was that i filled up my calendar right and then i said all right now i'm like let me turn it back over to someone else and i train them all right and then you're not not really i didn't spend a lot i just gave myself okay look up through my old invite you want to laugh i did all those and never spoke to
a person true i closed them all by email yeah and text yeah i didn't even speak to them and i closed them because i used a straight line through emails and texts all right so then i had all these templates and stuff right so i had a couple people or some that came in that worked between different divisions you handled this europe you went to latin america and i put them back out right and i got you know virtually no speaking gigs out of that like what the [ __ ] my wife's like honey you
have to handle it again yourself right come on it's ridiculous i was like all right and then matt i hired matt came in because i you know as the head of sales as in matt i just let me give this one because i'm so busy i crossed my fingers i said matt yeah i'll take it and [ __ ] matt books as many as i did it's an animal he booked some non-stop okay why because we're using the straight line it's like it's not magic they were using the straight line system all right now you
know i couldn't speak to people because it's me it would be ridiculous i'm a celebrity right so i couldn't tell i just i would i would write as you know i use my uh nom de plume so to speak right but the point was is that matt has as much effectiveness as i at closing these events because he's a world-class closer using the straight line all right so the end is very simple follow the straight line all right i mean if it notice if i think your your question more more than how do you use
this come on it's not that how does how you use a straight line to close no is does it work for this yes that's the point yes it is masterful at closing events just remember your three tens give a straight line pitch follow it prepare you'll kick ass with it i promise you all right guarantee because i do it myself and so does matt all right i know everyone's talking about cbd these days but there's really only one brain you can know about and that is lord jones see if you know me then you know
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