hi I'm Steve Jobs it is 1958 IBM passes up the chance to buy a young fledgling company that has invented a new technology called xerography 2 years later Xerox is born and IBM has been kicking themselves ever since it is 10 years later the late 60s digital equipment deck and others invent the mini computer IBM dismisses the mini computer as too small to do serious Computing and therefore unimportant to their business deck grows to become a multi hundred million Corporation before IBM finally enters the mini computer Market it is now 10 years later the late
70s in 1977 Apple a young fledgling company on the west coast invents the Apple 2be the first personal computer as we know it to today IBM dismisses the personal computer as too small to do serious Computing and unimportant to their business the early 80s 81 Apple 2 has become the world's most popular computer and Apple has grown to a $300 million company becoming the fastest growing Corporation in American Business history with over 50 competitors buying for a share IBM enters the personal computer Market in November 81 with the IBM PC 1983 apple and IBM emerge
as the industry's strongest competitors each selling approximately $1 billion worth of personal computers in 1983 each will invest greater than $50 million for R&D and another $50 million for a television advertising in 1984 totaling almost one4 of a billion dollar combined the ShakeOut is in full swing the first major firm goes bankrupt with others teetering on the brink total industry losses for 83 out Shadow even the combined profits of apple and IBM for personal computers it is now 1984 it appears IBM wants it all apple is perceived to be the only hope to offer IBM
a run for its money dealers initially welcoming IBM with open arms now fear and IBM dominated and controlled future they are increasingly and desperately turning back to Apple as the only force that can ensure their future freedom IBM wants it all and is aiming its guns on its last obstacle to Industry control Apple will big blue dominate the entire computer industry the entire Information Age was George Orwell right about 1984 glorious anniversary the information purification for the first time in all his strength a garden of pure ideology where each work make Bloom secure from the
PS for any contradictory of is more powerful a weapon than any fle one the other we are one we one will one result one cause our enemies shall talk themselves to death and we with their own confusion we shall pra on January 24th Apple computer will introduce MacIntosh and you'll see why 1984 won't be like 1984 that guy have a words now 1984 aired on the Super Bowl 30 years oh does he have more to say what are you going to say Steve one more thing play I was told not to damp a little well
you got a pretty good response thank you I didn't need the roll the whole T okay that ad is going to run one week before Macintosh is introduced and our ad that put it together is here today shy day J Shy's here the uh principal Lee CLA and Steve Hayden that wrote the copy and the creative thank you sir okay now
