There's a new way complete beginners are making money selling digital products on school. In fact, I make over $70,000 a month with my school communities. So, in this step-by-step tutorial, I'm going to go over everything you need to start, grow, and operate an entire business on school, and hopefully build it up to $10,000 a month as passively as possible.
This is going to be a step-by-step tutorial by someone who has made multiple six figures on school selling online communities and digital products. So, in this video, we'll go over what school is and how it actually works, how to pick the right niche for yourself, how to create a school community, how to create content for your school community, and also how to get free traffic and even get paid for the traffic that you are sending. This way, you don't have to waste money on paid ads.
First of all, what is school? School is a community platform where you can discover free and paid communities, or you can build your own communities and sell digital products within that community as well. Some people earn a full-time living selling communities and digital products on school.
To try school for free, you can use my referral link from the description box down below because that also gives you $250 worth of bonuses, like my free mini-course, which talks about how to actually make money on school in-depth, step-by-step, and even a full YouTube automation training program, which talks about how to use faceless YouTube videos to promote your school community. Also, by using the referral link from the description box down below, you directly support the families or people behind this channel, so I do appreciate you. Now, let's first take a look at some example communities that we have over here.
This is a leaderboard, which you can also access directly on school. Some of the all-time highest earners are making like $134,000 per month. Now, this is MRR, and MRR is current monthly recurring revenue.
So, this is how much money they're making today. We can see that just in the last 34 hours, this person added $6,500 in monthly recurring revenue. They do like $100,000 a month, $79,000 a month, $76,000 a month, and this is really useful because you can then just study what the best communities are doing and what they are actually selling to make this much money.
This information is available in the leaderboard section inside of the school games community. Here, you can switch between communities, and you can just find the one called the school games. You can also discover new communities if you click on "Discover Communities.
" You can find a bunch of them, and what I personally like to do is, depending on what my niche is—let's say health and fitness—I just go there and try to examine what these guys are doing. For example, this person seems to be selling a community where they talk about how to get a six-pack or biohacking in fitness. They're selling it for $22 a month, and there are about 6,000 members inside.
There are also some free communities available. Now, you see most people actually do this completely wrong. What they do is they have some kind of traffic source, which can either be paid ads, a YouTube channel, or Instagram followers.
They build a paid community and then start sending people directly from that platform or from paid ads to a community like this, where they have to pay each month to be inside. This is not the most effective way to do it; it probably isn't the absolute best thing that you can do, and it's not really profitable. So, what I've discovered to be the absolute best way to do this and to make money with school is to have a free traffic source—an organic traffic source—where you have some kind of audience, which I'm going to show you exactly how to do.
Then you have to create some kind of free community full of free resources, where you can nurture an audience and then offer a paid option. This way, your audience is always going to be grateful to you. You're not just constantly selling and shrinking your audience; instead, you're providing them with value.
People are paying attention, and you're helping them while also nurturing that audience so they actually trust you to buy the paid offer you have at the end. One of the ways that I do it is that I have this free community called Online Business Friends. There are about 21,000 members in that community as of right now.
Even though it is very useful for people who don't spend any money, there are quite a few who could convert into paid customers for a $199-a-month community. But even if most of them don't convert, we still offer paid digital products inside. If I go to the settings of this community right now, we did about $3,000 in sales from digital products.
The way that works is you go to the classroom section over here, and even though it's a free community, you just click "New Course. " You can see that you can just select "Buy Now," and you can set a one-time purchase price for some kind of course. If they join the free community, they might see some free stuff and something that's more exclusive and valuable.
Then you can charge like $9, $20, or $100, depending on the value for them to unlock it. But the idea here is to just nurture the audience, share free value, and provide valuable content. This approach is completely fine.
If 95% of them just are there for free value, it is completely fine because you can then monetize 5% by upselling a paid community or those digital products, or perhaps even have a post with tools that are full of referral links and affiliate links. I think this is the absolute best school blueprint that you can have to grow any kind of community to $10,000 a month. So, you're going to write down these questions: What is your offer?
You really want to write down a full description of who you're helping and how. What is your unicorn twist? For example, for me, it was YouTube automation.
No one was talking about making faceless YouTube videos and automating the process, so it made sense for me to do it. Then I use this formula: I help [who] to achieve [something] by that specific unicorn twist that you have. For example: I help beginners make $110,000 a month by doing YouTube automation, or I help people with a drinking problem stop drinking by following the Safari formula, or I help people get a six-pack by following a two-minute smoothie formula.
Then you can just think about that for yourself. I'm going to link this document in the description for completely free if you want to use it and really go through it to decide what kind of school community you can build. Now, here's how my paid community actually works.
We have about 367 members paying about $199 per month, and we essentially have a classroom full of step-by-step training programs and courses that in the past I used to sell for $1,000 each, and now they're all listed inside. I also started picking other coaches and mentors every month to come in and teach different step-by-step courses. It's like a classroom; there are two separate pages of courses inside of the club.
We also do weekly calls with me and my team. In the calendar section, you can just add an event, and in this case, you can just add a Zoom link and click add. That way, they're going to get notified, for example, every Monday at 6:00 PM that you guys have a call together, and it really makes a lot of sense.
I also do meetups and giveaways; I do all sorts of different things. But only because I'm charging pretty high—it's $199 a month. Most communities, which are only charging less than $100 per month, don't do this much.
They usually just have text courses or maybe a few video courses and have calls, and that's it. This is the way that I personally do it, but some people do way less, and that's completely fine. I just wanted to make the value proposition so clear that people kind of feel dumb not being inside.
We have work-from-home jobs, and I bring in people who are hiring. These people pay like $1,000 a month or whatever, and you can get hired just by being in the club. They can also get sponsors, brand deals, and give them coupons for different offers worth thousands of dollars.
There are also giveaways that we are doing. My idea is that I'm going to give back 20% of my income, so if we make $100,000 from this community in one month, then I’m going to give away $20,000 to the members. It makes sense that if you're in the community, you are probably going to win some of these giveaways at one point, and it really makes you want to stay longer.
Now, to start your own community, you're just going to click on create a community. You're going to give your group a name and just start a free trial. Now, there is a 14-day free trial linked in the description, which you can cancel after 14 days if you don't want to get charged $99 a month.
If you decide, "Okay, this is not for me, I'm not going to be running this kind of business; I don't want to stick with it," you can just cancel it, and that way you won't spend any money on it. You can fully optimize your school community in the general section in the settings bar. You can set a group name, change the logo and the cover photo (which I personally just made in Canva), write a group description, and select a color if you want to use a specific one.
If you also want to charge for this community, then here on the left-hand side, you're going to find the subscription section where you can connect your bank account, and you can instantly start charging. A really cool thing about school is that there is also a leaderboard that incentivizes people to be as active in the community as possible. My idea was that I’m going to reward those that are the most active because school also gives them points for making the most posts and being the most active.
When they're the most active in the community, I just give them a small gift, which incentivizes everyone to be as active as possible. Another way that I was able to add more income for my school communities—and in this case, add another $1,000 per month—was by adding affiliate links. With this software over here, I’m doing about $1,000 a month; this is just one of them.
Basically, I just made a post in my community where I said, "These are all the tools that you need as my target avatar. " Now, in your case, that could be someone that is trying to lose. Weight could also be someone who is trying to learn golfing; it could be someone trying to be more articulate.
Then you can see, like, "Hey, these are all the tools that you need as that person. " Those links can, of course, also be affiliate links—most of these are actually affiliate links where I'm earning commissions whenever someone signs up. It makes a lot of sense; people are very, very grateful that I've shared these so that they have them all in one place.
As you can see, everyone is mostly happy that I did that. Simply incredible! Thank you; amazing resources!
Thank you so much—it's all in one place, and that also adds another stream of income for me. Now, I've seen people run their communities with only PDF guides and these text courses that they have instead of video courses. For this, you could potentially use this ChatGPT prompt.
I paid for this prompt, but I'm going to give it to you for free, so you can just copy it, then go to chatgpt. com, and paste it. Just change what you want the article or the PDF guide to be about.
In this case, it's going to be about how to grow on YouTube fast, and then it's going to go and start writing that. You can just put it into a Google Document or copy and paste it as a PDF course or as a text sc in your school community. So it makes sense for someone that's mostly running a free community, but if you're running a paid community, this would be the best way to start creating content.
First of all, create an MVP, which is a minimum viable product. You don't need to go out there and build something in a studio and spend thousands of dollars recording, because you can just record something very simple. Start with this because it's easy and fast to make—much faster than building a full and incredible product.
It's also not possible to know exactly what people want before you get buyer feedback, and it's not possible to know if people are actually interested in the thing that you are selling. That's why you can just get OBS, which is this free screen recorder that I use. You can just open it, and you can start creating slides or videos that can be very, very short and to the point.
You just want to show what you know about that topic—you just want to record it pretty quickly. You can also do some calls with the community, and then you can use those Q&As to see what questions people are asking, where they're stuck, and then add mini-courses on those topics alongside. You can just lay it out.
You can basically just have this layout: when someone joins your school and classroom, you have the welcome section. So this is "Welcome and First Steps. " It's pretty easy; I explain why this was a great decision for them to join my community.
I explain how the community actually works, what the benefits of this community are, and how amazing the decision they made was by investing in it. Then I tell them that they can ask me for support, and afterward we begin with the actual step-by-step courses. However, it is very important to actually welcome your members.
A really cool thing about school is that you can also host absolutely everything, including payments, sales videos, and the sales page directly on the school. This is kind of my sales page over here, where I added a short video. I also added a few testimonials so that people know we can actually solve a problem that they have.
Then we have this description over here, which you can just change quite easily. This is the framework that you can use: you can basically just say how to achieve that dream outcome that they want to achieve in whatever the time frame is, using that unique mechanism without painful things. For example, "How to make $10,000 a month in six months using YouTube automation," or "How to become incredibly articulate in two weeks using Socrates' formula without leaving your house, without spending thousands of dollars on expensive classes, or without being a native English speaker.
" Then you list out the features and social proof and how others were able to achieve results through this community. After that, you add some CTAs and scarcity; in my case, the scarcity is that we are going to increase the price if they don't enroll as fast as possible. This pushes people to actually sign up and take action.
If you're genuinely solving a problem for them, then it’s your duty to get as many people to sign up to your community. If you genuinely have a good product that's going to help them achieve what they want in that time frame, then it is your job to make the absolute best sales video and sales page so that people make the decision to invest. Now, how do you actually get traffic?
Well, there are quite a few different ways, but if we look at the top earners in school—those who are doing over $100,000 a month with this platform—we can see that the number one channel is actually just using YouTube to promote their school community. They have just a faceless YouTube channel, so this person is not really showing their face in these videos; they’re just creating faceless videos. Promoting their school community, and that's how they're doing over 100,000 a month.
The second one is Hamza, who actually has a personal brand YouTube channel. If you go to his YouTube channel, you can see that that's the main traffic source for his school community. Then, if we go back, we're going to go through these, and we can just analyze what the traffic sources are that they are using.
Of course, to make things a lot easier for you, I built this free blueprint, a step-by-step document that you can follow to build your own YouTube animation channel, where you don't necessarily have to show your face. You can use those videos to promote your school community. You just follow the steps, and you basically find the niche for yourself.
You choose a channel name; it goes into details as to how to launch your channel. If you want to follow along with a free tutorial, it's available here as well. Now, this document is going to be linked in the description box down below; it's completely free, alongside an Instagram step-by-step blueprint in case you don't want to use YouTube, but would rather launch an Instagram page and use Instagram as a traffic source for your school community.
So, all of that comes as a free bonus if you use the referral link from the description box down below to start your own school community and build an online business by selling those kinds of digital products. I hope you got some value out of this video. If you did, drop a like, and I will see you next time.
