hey everyone in this video we are going to go over 11 prompts that you can use to automate your prospecting research on an account level as well as a person level I've spent probably around the last five hours getting these prompts right making sure we have all the data together for them and I'm extremely excited to show all of this data to you now before we get into it uh this is automating your account research at scale a lot of these still need a couple tweaks but otherwise a lot of them are ready to ship inside of emails immediately and so I'll try to call those things out as we're going through it because I want everyone to get the best information that we can possibly get so we have this list of websites over here that we are constantly looking for and we use clay to be able to enrich the company because a lot of times we're doing the prompting based off of the company description that is from their LinkedIn profile we have another list of leaders at the company which I will potentially blur out uh so that we'd be able to post this in other places and not get it banned but anyway this tool is clay. com which is finding all of this information for us and then we have integrated open AI into the tool to be able to deduct all of the information from here so we have the website and the first thing that we're going to do is we're going to find the mission of the company how could we deduct what is the actual mission of the company so the prompt that we use here is we used the uh open AI prompts here to say what is the mission of the company using this input the input is and then we're using the LinkedIn company description that we found from their LinkedIn company page be specific and use keywords in the description not normally found in other companies keep the output under six words and make the output conversational slash casual complete this prompt I was on your LinkedIn company page and it looks like you're focused on blank and then we get into it and so immediately a couple things that have to get fixed here is I know that sometimes it says I was on your LinkedIn company page and it looks like you're focused on and then it'll have the output and then sometimes it won't have the output easy change I'm not worried about that but if we look at these companies canva on revolutionizing design nailed it calendly streamlining meeting scheduling nailed it Loom work communication with video nailed it bit word and empowering secure collaboration with open source password management nailed it clay. com improve business analytics automation nailed it notion create an inclusive workspace nailed it Salesforce connecting companies and customers for good nailed it all of them nailed it so and then liquid death eliminating plastic with hashtag murder your thirsty okay great nailed it uh moving on to the next one let's bring our website so that we can keep them all together here what we are trying to do is we are trying to make a inference about who does this company usually sell to who are the ideal customer profiles that this company usually sells to and so our prompt in this situation was again taking the LinkedIn company description and saying what is the job title that has the this company usually sells to using the input as a guide for what they do the input is this who gets most value out of the product and what is their usual job title give up to three job titles do not include any numbers or extra information just a comma separated list of titles maybe a little bit of over prompting but let's take a look at this canva graphic designer visual designer creative designer nailed it calendly scheduling coordinating meeting coordinator event planner nailed it loom.
com product manager excuse me communication manager team leader now that notion project management now that Salesforce sales again executive nailed at HubSpot customer success sales representative again nailed that Red Bull executive entrepreneur marketer all right that's funny uh lime urban planner transportation management sustainability sustainable Mobility director yeah nailed it okay I don't know about you but we're moving on that was a good one okay so this is a really fun one here as well in this prompt what we did is I used a Google search in order to find the pricing page of the companies it's a really quick what we have here is we were just looking at the website and I wanted to see any of the URLs that mentioned pricing and I wanted to put in the dollar sign and this was in order to find companies at the pricing of the company on the page so the Google snippet would give us the pricing and so see how it gives us the pricing right here and so we can just deduct over here what the pricing is and so in this case we kept it very specific I just wanted I wanted it to tell me the pricing and then I also wanted to know if it was manual or if it was annual uh not amp manual if it was monthly or if it was annual pricing so again here is our uh prompt and then these were some of the answers that we got so again canva 12. 99 nice Loom 1250 cowardly always free yeah that makes sense uh Loom 1250 bit Warden 360 yep clay they got us yep uh notion a little bit of a Miss I'm going to call that out completely here uh Salesforce not totally sure HubSpot this looks pretty correct uh Red Bull and liquid death no pricing pages of course and you know those kinds of things so this is obviously an inference from the the Google page so this data is as good as the data that you give it obviously but still pretty dang good so now let's move to our next one so in our next category what we were doing is we took a look at the job title of the LinkedIn profiles that we found at the company and what we're doing is we were trying to find what is the focus of these job titles and I think there might be a better one in another place ah yes nope never mind so what we did is we took the the job title and we basically said okay hey here's the prompt tell me what the focus of this person's role based on the title name and input be specific and Casual the title name is this the input is this complete this prompt with the tasks they are responsible for and under six words as the title I'd imagine you focus on blank and so we got leading organizing and strategizing directing technical strategy and leading product development creating and leading developing software this was for the CTO I can get you there I think I might have accidentally deleted their titles so I could get that again uh more towards the end of the video but we'll we'll keep this going on anyway I assure you that this one was pretty much nailing everybody's job Focus uh if you put in an accountant there it was going to talk about you know organizing the financials of the business it was very good for what they were focused on the next one that we're going to look at is we are going to summarize a company's news articles or their announcements based off of their domain and so we use the predict leads feature over here and we found all of the relevant news articles about the company and basically we just needed to use the title sometimes the main body of the article was too much data for openai to ingest so we were just using the title of the article instead so we have all of these events and I just took the first event and so we'll see canva launches AI feature calendly hires a CMO notion launches an AI feature bit Warden launches a new product uh Loom launched two new features and let's take a look at the completion uh basically the prompt that I wanted to use was using the input complete my prompt using keywords specific to the news article complement them on their findings of the article keep it very short and Casual make sure to leave out corporate jargon shorten company names when applicable don't make any reference to the time of the article being published the input is the news article complete this prompt I saw the recent news article about and then it goes into it so I saw the recent news article about canvas new AI feature great work about calendly hiring Jessica as a chief marketing officer awesome I saw the recent news article about your launch congrats on the success of new loom features congrats on the bit wardens Pat pad passwordless. dev beta program Notions AI tool being launched and these were obviously blank so this was a little odd this one liquid death receiving serious C funding congrats Red Bull launching Zane Maloney congrats that's awesome news what is that oh interesting okay yeah it's the F3 competition there so anyway that we have a open AI summarization of what happened in the article keep going now we can also so here what we're doing is we are inferring what is the possible problem that a company is trying to solve by hiring the person that they're trying to hire right and so we have all of these job openings listed by the domains and I only pulled out one of them and so you can see we have account executive CX Advocate accountant head of go to market operations all of these things The Prompt that we gave it is essentially I wanted to be able to say okay hey you're hiring for this position that usually means that the company is trying to do something and so the prompt we have is tell me what problem this company is trying to solve based on the open job that is listed in the input keep it short and be specific based on what that job title is known to be tasked with in a company the input is this which is the job title complete this prompt I saw your company was hiring for a job title in my experience this means you're trying to improve the company's what so let's take a look at some of these remember we got canva calendly and Loom coming up first so I saw your company was hiring for a account executive in my experience this means you're trying to improve the company's International sales and customer relations by finding someone with knowledge of both German and English awesome line what do we got here they're hiring for a full stack engineer and this means that you want to improve the company's technology infrastructure and develop more efficient web applications using python awesome hiring for a CX Advocate what do you want to do with the company you want to improve its customer experience awesome accountant what do you want to do with the company uh make sure the financial accuracy and record keeping is all in good order uh let's see field sales manager Richmond you want to improve the company's sales performance enrichment area you get the idea we nailed it on this one too moving on this is another question that we get asked all the time can we deduct if a company is B2B or b2c and so here we're going to use the LinkedIn company description again I will call out that this one I would say 95 of the time is really right there's a couple times that you might have some misses but this is an inferred uh you know piece of information so it's pretty good and if really I'm calling out Facebook right here calling it out on myself I don't know why I put B2B you could see the prompt and somebody suggested me if there's a better prompt out there so I'm telling it straight up a B2B company is a company that sells to other companies a b2c company is a company that sells to Consumers using the input tell me if the company is likely a B2B company or a b2c company the input is this like I said the LinkedIn company description the only acceptable output is either B2B or b2c do not answer in any other way and as you can see we got canva b2c they're a very prosumer SAS I would take that calendly B2B nailed it Loom B2B nailed it bit Warden B2B notion B2B Salesforce HubSpot B2B liquid death b2c nailed it Red Bull b2c lime b2c nailed it Target b2c Walmart b2c gong.
io B2B 100 coaches B2B Forbes B to B sweet green b2c and then we have a couple one so I would even say Forbes is probably more like a B to C but I mean who they sell sell to is they provide services for businesses on advertising dollars maybe the argument could be made for Facebook anyway for the most part it Nails this far better than doing all of the work for yourself I would keep it going all right so actually this one has nothing to do with the websites um in clay as the today is January uh 21st 2023 we are going to release next Monday a uh feature where you'll be able to scrape somebody's LinkedIn post either LinkedIn posts based off of a keyword or LinkedIn posts that are the last 10 LinkedIn posts that they have so what I did is I copied and pasted some of those outputs into this table and I basically want to summarize the LinkedIn post and so you'll see my prompt here use the input to complete my prompt in under eight words keep the output short and use specific keywords from the post these are social media posts by other people and I would just like to know the main idea of each post the input is this length post complete this prompt I just wanted to reach out because I saw your post about blank so let's take a look this one is a post I wrote only two percent of LinkedIn users are getting access to a list that are most engaged and the rest are settling this is basically talking about how if you post on LinkedIn you'll start getting people to view your profile and those are the best people to reach out to I just wanted to reach out because I saw your post about linkedin's most engaged prospects awesome uh there are two hard Parts about go to market that become much easier once you've reorient your thinking I just wanted to reach out because I saw your post about GTM and problem framing awesome customer appreciation should be a daily practice but today get to know your customers day as an opportunity to go the extra mile okay I saw your post about showing customer appreciation this is actually a post based off of Uber's company page so this works for person pages and Company pages let's see uh career compounding is magical this is just one of the career lessons I found out by sitting down with Uber CEO Dara what was the post about building your career over time this one I was asking people to take 20 seconds and vote for the golden Kitty award for clay what was the post about Clay's golden Kitty nomination you get the idea pretty much we're nailing it again over here all right another problem that I see all the time oh we gotta refresh another problem that I see all the time is people will put crazy things into their titles and so when you put these things into your titles like it's if I use this in an email you know that I took this from your LinkedIn page and I scraped it I didn't actually manually do the research and so what I built was a AI uh prompt to clean these titles so let's take a look at the prompt before we take a look at the results using the input clean the job titles from unimportant information and keep the most important part of the job title oftentimes people list two job titles say things like we're hiring or they put seniorities in weird places clean the input to include the main job title the input and then we just have the titles to be cleaned so let's see growth marketer we're hiring growth marker account executive German and English account executive this one we didn't get it on this one Chief strategy officer and Global uh development officer it kept it the same that's fine this person Management Consultant author professional speaker lean in continuous Improvement Management Consultant professional speaker definitely an improvement from just sending them that title CEO ycw2022 CEO founder and CEO CEO digital marketing coordinator director digital marketing director senior vice president vice president and so you can pause the video and keep looking through all these but again we pretty much nailed it again now we what we tried to do with this one and this one didn't work as well I didn't even I'm making a blog post about this and I didn't even include it in the blog post basically I asked AI to read a job description and tell me if the job it pays salary or if it pays hourly for the salary it worked really well and then it seems like the invalid input and the no valid outputs are the hourly ones like if you read it it will have the hourly ones but it uh for some reason it doesn't output it here and so I kind of let that one rest so we will just move on from that one pretty quickly this one is one of my favorites all the time we have a problem of finding out which companies are actually SAS companies because if you are a SAS company that sells to real estate agents you will say on your LinkedIn company page that you are in the real estate industry but you will not tell anybody that you're a SAS company so I built a AI prompt to tell us is this a SAS company or not and this is all based off of their LinkedIn company description so it's not really hard data to find so let's check out the prompt and our prompt is is the company in the input a software as a service company a software as a service oh I even spelled it wrong and it still worked okay software as a service company is a company that offers a software usually for a monthly or annual wow subscription to multiple users providing them with a service the input is this company description only return as a result as true if it is a software as a service company or false if it is not a software as a service company so we're going to save these changes and let's take a look at the results canva true now that calendly true Loom true bit word and candidly I have no clue why it didn't say bit Warden was a SAS company clay true notion true Salesforce true HubSpot true liquid death false excellent Red Bull false lime false excellent Acme Target Walmart ShopRite Falls gong. io true 100 coaches Forbes false excellent uh these next three companies false excellent zapier nailed it YouTube and Facebook I thought this was one of the most interesting ones they said it was false which is perfect I would not consider YouTube and Facebook a SAS company but it still nailed it so that is awesome and rounding out one of our last ones open AI is also really good at taking unstructured bodies of text and then dropping it into structured bodies of text so what we did is we automated a Google search to find the Glassdoor reviews of a company this is very simple all we did was site glassdoor. com the company name and then I just typed has an overall rating so we can make sure that was inside of the snippet and so see how we have you know canva has an overall rating of 4.
5 out of 5. bit Warden has an overall rating of 4. 7 out of 5 but see how this isn't in the same place as here so if we were to just try to say if we were to just use a regular expression and say give me the first number in this description well here it's going to get you 4.
5 but over here it's going to get you 19. so we created an open a AI prompt to structure this unstructured data very simple using the input tell me what the company review of the company is only return numerical value no words the input is and then we took the Google snippet and look at this 4. 5 4.
5 3. 9 3. 9 3.
5 3. 5 4. 7 4.
7 3. 6 3. 6 you get the picture so if you are a salesperson a Founder a marketer anybody that's trying to do account level research on your prospects and it is taking a lot of time here are 11 AI prompts that you can use in order to shorten that time and a lot of these are ready to go to be start uh using in your outbound messaging I had a lot of fun building this video if you have any questions about this reach out to myself my name is Eric noislowski or you can reach out to the clay team also you can join our slack Channel which is clay.
