this book right here has generated me over 50 million dollars in revenue for my clients through building Advanced Facebook ads that converts I'm literally gonna take everything from breakthrough advertising and I put it in a slideshow to one help my inner circle students to to help out my team further Implement breakthrough advertising I cut out a few things not gonna lie just because there's some things I can't really show on YouTube but I've kept the major things from breakthrough advertising and a slideshow and I'm literally giving it to you in the next 25 to 30
minutes where you can literally read this whole book through the slideshow of all the important things that you'll learn in the book and implement it from this one video we'll give you some examples as well in this video and it's gonna be super super valuable for you guys if you're new to the channel my name is Nick Terrio I run a Facebook ads agency and I also run a mentorship program click the links Below have Nick's how you run your ads for you or have Nick Terry you Mentor you put over 50 million dollars on
revenue and Facebook ads and I simply make these videos for you guys because I I love to see other people succeed and I want to help you grow your business at the end of the day so before we get started hit that like button and hit that subscribe button for new videos every Monday Wednesday and Friday now before we get started with this video I just want to keep you in mind this is an advanced guide there will be some stuff in here you're not going to fully understand if you're very new to these Concepts
if you take some of these Concepts and search on my YouTube channel I do have some of these Concepts and further explanation like Market awareness Market sophistication Market desire those are some key things right there that I will showcase on my YouTube channel and a little bit longer and deeper inside and like you know discussion but I'm just gonna warn you this will be an advanced guide so for those who are confused you may have to watch these videos a couple times to fully grasp it okay now with that being said let's dive into the
video so how to build Facebook ads that convert in 2023 Advanced guide long story short this is the the Cliff Notes version of breakthrough advertising of all the Tactical stuff you need to implement from breakthrough advertising into your ads to make you a bucket load of cash so let's just go straight into it the first thing we talk about within break to advertising is called positioning all right this is the first couple things that we're leveraging when we take on a new product and we're trying to expand that into the market so the first thing
you have to look at is your desire your desire is simply the force from the market that creates your Market you cannot create desire okay let me just fully put that there you cannot create desire but you can take desire already in the market and channel that onto your product okay what do I mean by that okay well let's just say for example when you go out let's say you go to a bar or club or something like that and let's say you are a single male or a single female you secretly desire the attention
of the opposite sex okay or maybe you know if you're a little different then maybe a same-sex okay but for the most part you desire the attention from the opposite sex okay so what are a couple things you might I could literally leverage that desire to sell you okay well if you desire the attention from the opposite sex I can Channel my product uh fashionable men's clothing on you and say how you can get so many girls by by wearing this outfit and if I create enough belief around it you will buy I could sell
you a dating course on how to go cold approach women I could sell you a dating mentorship program I'll Fly to Your City and I'll personally walk you through the steps of talking to a girl I can sell you maybe a barber selling you a haircut how you know like why do you get a haircut and go look good before you go out because you you do secretly want to look your best to attract the attention of the opposite sex so these are current Desires in the market that you Channel your product on okay one
desire can have many different solutions okay once you understand this this is gonna significantly put you a step ahead of the competition okay because now you work with the market not against it because certain desires across the market will make a smaller Market in certain desires across the market also have less urgency to be filled in that case so that's that's desire again this is hopes dreams fears and desires that already does it exist and focus them on your product slash service all right getting people to not buy what your product does people they buy
a product who your product helps them become um so something else to do just to keep in mind when you're researching the market for desires understand the image in people's minds about the person they want to be so who's the person they desire to be in that case so next thing um from desire and I'm going to give you guys an example right here so Market desire I want to make more money why so pretend you're having a conversation with someone okay pretend you know me and you were talking and I'm like hey let's pretend
your name's Jack hey Jack what do you use our well Nick I want to make more money Well Jack why so I can provide a better life for my family why so I can give my kids opportunities didn't have why so I could feel like I'm a good parents okay you go deeper in the desire to really understand someone's you know visuals they have working and things like that and that way communicate hey we're gonna hit on the desire of I want to make more money in this ad and we're going to Showcase some of
the benefits around you know providing a better life for their family give your kids opportunity to have and feel like a good parent okay so that's something taking Market desire deeper levels and another cool thing about this right here is marketazar is done through research all of this should be done through research if you're just guessing this you're like horribly wrong okay go do research and really figure out these key things this right here will take you about five to six hours to do of just straight research so send you guys times to understand how
much time you spend on that now the next thing you do is you want to tie a desire to a specific benefit to your product okay and the way we do that is that the first thing you want to do is take a sheet of paper out and you want to list out all the features of your products okay again features of a product is not the benefits of your product the features are more of the the real tangible things of your product okay so let me give you an example look at a car okay
so I drive a Ford Mustang you know 2019 GT okay so what are all the features of it right well it has a 10-speed automatic transmission it has leather seats it has heated and cooled seats it has um Digital dash cluster it has a V8 uh 460 horsepower engine in it it has 19 inch tires um our Wheels yeah and it's red okay those are all the features none of that are benefits okay so the first thing you want to do is write down all the features of your product now then ask yourself what is
the benefit of that feature so what is the benefit of me having a V8 and a you know a Ford or two-door sports car okay what's the benefit of that well it'll be faster more powerful okay then what's the benefit of feeling faster and more powerful all right then you start asking those questions oh you know then that really kind of starts to you know really tick more deeper level thinking okay so figure out the benefits of that feature then figure out the benefit of the benefits okay that's what you need to ask and through
that that's going to allow you to really undercover some cool stuff okay then what you want to do is then you want to attach your Market desire to it so you might have a V8 engine in there for the desire of more power more speed okay then you might have the desire for leather in the car for more luxurious and more Comfort okay so you can have a few different desires around your product there and from there what you're going to do is you're going to start focusing on one desire plus one benefits so back
in like the 1960s when they had the horsepower Rush when everyone wanted the most horsepower in a car what essentially what happened is that they would they only needed to show ads that showed horsepower and power because that's what the market desired one at the time so you can test the different features into benefits to fit different designers across your market and figure out what exactly is the benefit of your product that makes the most stop focusing on 100 different benefits in your ad focus on the one key benefit of your product that allows for
you know the most power or okay in that case there's the Apple ad that says 15 000 songs in your pocket they turn a feature of two gigabytes into a benefit fifteen thousand songs and then the benefit of the benefit is it's in your pocket it's easy and accessible all that good stuff so that's desires benefits now you understand your product well now you're going to go to the stages of Market awareness okay now Market awareness essentially is how far or how close someone is to your product okay now the key thing is is that
there's already people in these buckets right now across the marketplace people feel like that this is specific to their brand no your brand it's it's the market in general okay this is the market right now as a whole right now if I'm selling Facebook ads Services there's already people in the where stage of actively about to pull the trigger on Facebook ad Services okay if I simply get in front of them before they pull that trigger and offer more features and benefits for a lesser price they're going to choose me boom that's it simple as
that there's also a ton of people out there who are completely unaware it's even needing Facebook ad Services right now and they're underwear okay so at this particular stage right here is that where do we pick up the conversation okay so I'm gonna give you guys an example right here with a weight loss product okay and unaware I'm unaware to how my weight could be a problem in my life they're completely oblivious to the problem they were experiencing in their life that's what we have to understand here okay so what we have to do in
an unaware stage is educate them that they do have a problem I am trying to convince someone they have a problem that's all I'm trying to do here all right but they are actively aware of maybe different things going on in their life okay I'm unaware to tell my way could be a problem but it's hard to walk up the stairs without feeling exhausted so these are people that are actively going upstairs playing exhausted blah blah and now I'm trying to convince them they have a problem that they're overweight Now problem aware is I'm overweight
I need to lose weight but I don't know how so now at problem aware stage and again you can start at any one of these stages because I get so many people in the comments they're like Nick do I have to go unaware before I go prom wear no you can start at whatever stage then go down so like I can literally just only create aware ads for my ad account and I'll be perfectly fine or I can only create prom wear ads and be perfectly fine the key thing here is whatever you start at
you must go down so if I start solution where I must go down to where if I started unaware I must go down unaware and I start and I do all of these stages in one ad okay so that's also another key thing here so problem where I need to lose weight but I don't know how I'm overweight blah blah blah okay I'm you know someone told me that I'm overweight you know I've gone from underwear now to aware or like problem aware that I need to lose weight okay so now when I create an
ad I want to actively start off with looking to lose weight I'm not introducing the solution yet I'm not talking about the product yet I'm talking about the problem they're experiencing because that's where they're at right now in the mental Loop then I'm gonna go to solution where hey you know for solution aware they're actively looking at the solution to lose weight okay they're seeing different solutions for it we need to do two things at the solutions there where stage we need to pinpoint the reason why our solution is the best solution okay let me
give you another example for you to further understand this okay when you wake up in the morning and you want an energy drink there's three different ways you could do it just off the top of my head I can go get coffee I go get an energy drink or I can take a pre-workout those are three different solutions okay but why would I pick one solution of the other well I want my pre-workout for mornings that I go to the gym because I personally prefer pre-workout over an energy drink or coffee before working out maybe
on a Sunday when I'm not working out that day I just want to do a coffee nothing crazy or maybe I slept in late you know or maybe I slept in late and it's too late for coffee but I just want to do an energy drinks I'm not working out that thing so different solutions and we want to pinpoint people right then and there here's the solution boom all right another solution we run Facebook ads you know Facebook ads to deliver you 10x business growth okay here's the solution I'm just telling you you need Facebook
ads all right whereas problem where people they're stuck with I need to grow my business Revenue but I don't know how they haven't even compartmentalized the fact they need Facebook ads yet to grow their business so solution where I can just go straight up State the price product the product category so Facebook ads not my brand name that's key thing here solution aware I'm not talking about my brand yet I'm talking about the product the solution and a benefit of it Facebook ads to take your business to the next level that's it I'm not saying
Nick Terrio run your Facebook ads take your business to the next level I'm not saying that because they don't know who the I am yet but they do know the solution that's Facebook ads okay so that's a solution aware ad all right again if I start a problem aware I'm gonna start a problem wear then I move to solution then product and aware if I start a solution I'm gonna start a solution then I go product and aware okay now product aware ad a product aware ad is people who are actively aware of your product
okay someone who's actively aware your product fully understands what your product is what does your product do and how does your product benefit them but they're not sure yet of your product okay so at this particular stage let's go back to the energy drink form uh energy drink coffee and uh pre-workout okay those are my 3 three different solutions I can do in the morning but I want to go the Pre-Workout route or let's go let's go to the energy drink route okay now the energy drink Corral what energy drink do I want to choose
there's a load of them okay I go to Red Bull I can go 3D I can go monster I can go to NOS I can do uh Celsius there's so many different ones so which one do I choose that's a product aware ad product aware ad is further positioning your product above the other product similar okay so solution aware you're positioning your brand your product Your solution as the best solution compared to the others I'm saying energy drinks are better than coffee because it doesn't dehydrate you and then I'm saying energy drinks are better than
pre-workout because it doesn't give you the Itchy and uncontrollable Jitters okay so now my cup I want to do energy drink but what shouldn't you drink there's a load of them okay so then that's why I'm saying our energy drink Celsius is better than monster because it's a smaller can less liquid but yet we have 200 milligrams of caffeine our caffeine is you know better imported or better created for more pure concentrate or go look at uh bang bang with BCAAs and all these other nutritional things they claim that's in there they push this because
they're aware that you're aware of other products other energy drinks and they're trying to position their energy drink as a better energy drink than the other ones so at a product aware stage here you're really actively looking at how can I better position my product than all the other ones what makes my product better and this is going to go back down to the same other content I post about of how you guys are trying to run products and beat your competition when you have a product all right you actively need a good product to
be able to do this okay now at the product aware stage other questions people are asking are things like proof has this worked for others so like if I'm selling an agency account or like you know if I'm selling the fact that I run your Facebook ads and that example right there Then ultimately what I would want to do is I want to show proof I want to show case studies I want to show every more Superior strategy than all of the other agencies you're talking to okay now aware aware is the easiest possible type
of AD to run okay this is literally just saying Facebook ads 10 off today it's your standard discount ads they're already aware of your product they're aware of your brand they know they want to buy from you they're literally just waiting for a discount that is it okay it takes no skill set to open an unaware Market it takes a high level skill set to open an unaware Market okay so all key things to look at here all right here's just a few examples I mean I'm already moving really fast right now but you can
just kind of pause this and kind of look through this really quick if you need any examples another key thing about Market awareness is that unaware is the largest portion of the market that's either your largest potential Market that's allow you to spend more and make more money okay but the difficulty sell to also goes from hard to Easy As you move down this ladder okay so where super easy to sell to but you cannot spend nearly as much money can't make as nearly as much money as you want to make we're unaware a lot
harder to sell to but you can make a load more cash okay now just be fully transparent here I have had ads hit my CPA goals at aware stage and I've had ads hit CPA goals and unaware you're not gonna you're not lowering your standards for a for an unaware Market you still have the same kpi goals the same row ass goals and Target or ask goals that unaware it's just more difficult because you have to spend a lot more time to actually build the ad okay it takes a lot higher level of a marketer
to really understand and open up an unaware Market correctly okay aware takes me five minutes to write sixty percent off site wide showcase the product in the image showcase the big thing that says 60 off that's it done this after really build and go through mental loops and take people through kind of mental masturbation that aspect right there to really sell them ultimately that they have a problem then then introduce the solution then show how our products the best out of all the other products on the market that boom aware okay so I just want
to showcase that with you now Market sophistication okay and Market sophistication this is super super big here because Market sophistication here is that this is where we're really going to dig deeper into competitors and what people need to see okay so the key thing about Market sophistication is that people have already seen other products okay so let me give you an example um I know I have like this diet example right here but I just I want to further look at this from a different perspective because it'd be a lot easier to understand okay so
a stage one market sophistication that's that's right here lose ugly fat you simply just need to State the claim okay so I'm gonna use the Facebook ads Niche because a lot of you guys are in the Facebook ads Network that'll watch this channel in 2015 when I was running Facebook ads okay they are all I had to do was reach out to businesses and say I run Facebook ads I would love to do the same for you and business owners be like cool let's do it all right because Facebook's ads are becoming new people sort
of see the results with it people wanted to get on there all right but due to the lack of knowledge on Facebook ads because there's so many people that never done it before they didn't really have these high level questions it was just you run Facebook ads boom all right let's do it now a stage two Market sophistication this is where you have to exaggerate the claim all right so how can I exaggerate the claim of I run Facebook ads for you all right what I could do here is then go further into all right
well we run highly profitable Facebook ads at 3x rows or your money back all right now I'm not just saying we run your Facebook ads now I'm stating a very specific claim of we run Facebook ads at 3x for us or your money back okay I'm not saying we just run Facebook ads so think about it if you got two people reach out to you one just says hey I'm gonna run your Facebook ads and one person says I'll run your Facebook ads at a 3X romance or your money back which one would you choose
you've been reached out to a load of other in your inbox that says I'm gonna ruin your Facebook ads whereas this one guy said I'm gonna run your Facebook ads at 3x for us or your money back you're obviously going to choose the 3x4s one because it sounds a lot better it's a lot more juicy in that case right there there's a lot more whoa that looks good shiny object and it's more exaggerated in that case okay so when you go to a stage two because everyone's doing stage one everyone's reaching out to people saying
we're on Facebook ads well look I'm gonna go to a stage two and position myself as the more Superior Solution okay by saying hey we do Facebook ads 3x for us or your money back okay now stage three stage three is where things get different because the key thing about exaggeration is that you can only exaggerate for so long before the exaggeration starts to lose its Effectiveness so after a whole bunch of people are like hey we do Facebook ads so 10x4s hey we do Facebook guys at 3x for us one if I if the
average for the Market's three extra ass and everyone's saying 10x it's gonna be unbelievable and if you provide an unbelievable exaggeration actually the opposite will happen I see this all the time in my YouTube channel because I'll actively do 100K in a day in revenue and Facebook ads I'll upload a video how we did a hundred thousand dollars in one day with Facebook ads get two 300 views but if I say how we did ten thousand dollars in a day with Facebook ads or even how I did a thousand dollars a day with Facebook ads
I'd have a substantially larger amount of views because that's a lot easier of a statement to believe across the market okay so let's just keep that in mind right there so again the whole reason why we're talking about smart sophistication is to help you position yourself above the markets so when you go to a stage three one and two are done it's too many the two too too many people exaggerated and one there's just too many people saying the same so you have to go to a stage three now the key thing here for a
stage three is that now we're starting to be more feature first then benefits why because we're introducing a new mechanism across the market okay do you know what a mechanism is a mechanism is a process for which how you get results okay mechanism long story short is like a recipe okay so in this recipe for example we're introducing a new way a new hope to get the same results they want so starting 2016-2017 I start to see new Facebook ad strategies implemented my mentor Jeremy Haynes he released this new strategy called the Venus fly trap
and it took off a load of people was like I want to do the Venus fly trap I see an amazing success Jeremy's doing with the Venus fly trap and the Facebook ads world he simply released a new mechanism a new way to get the result that the old result people want it but it gives people A New Hope just saying Facebook ads no longer works anymore because people realize wait it's how you run the Facebook as it matters so he released a new mechanism a new strategy and he was crushing it in terms of
acquiring clients because he applied Market sophistication he realized all the other clients just got performance with Facebook ads he needs to do some new unique way to run Facebook ads now all sudden he gave people A New Hope then all of a sudden people wanted to work with them because of his new strategy that was working really well okay now let's say for example you go to a stage four okay so you're out of stage three You released a new mechanism in that case right there now what you have to do out of stage four
it's the same thing as the stage two you have to exaggerate okay a stage four two things happen you can either remove limitations from your old mechanism okay so uh you know one of the biggest limitations by the strategy Jeremy Haynes released all the Venus fly traps you have to produce a lot of content okay if you can't produce a lot of content you're just not going to work well to beat a slide trap so in his case he could have released a beginning he didn't but he could have was Venus flytrap without any content
how to make it work for your business okay now all of a sudden he's addressing a particular limitation across the market which is going to actively go ahead and again just further position them in the right stance all right so you can remove formal limitations or you can add more features and more benefits solve more of the problem okay I personally prefer limitations just go look at limitations across your Market from other products like yours see how your product can can either a be improved or B you know positioned differently to solve those limitations okay
now stage five is purely identification and a stage five Market sophistication and a stage five Market awareness unaware both have a very similar approach it's by really hitting on a dominant desire across the market in that case right there okay dominant not Desiring dominant emotion people want to fail easiest way to talk about this is go look at the Apple commercials like apple commercials with like the dancing iPods and stuff like that they're just showcasing a specific crowd of people they want to resonate with in the market go look at Nike find your greatness that's
an amazing commercial it's like six minutes long of all the different commercials for finding greatness all they're doing is really speaking to a dominant motion across the market in a specific group of people we want to identify with so now key thing here is that when you get to stage four and you need to move to stage five stage four you can either go to five or three so you can either hey let's start focusing more identification or let's go back to three and create a whole new mechanism okay so right now in the Facebook
ads World we're constantly back and forth between three four back to three three four back to three three four back three all right Hal we had ugc content we had broad targeting now the new mechanism is psychology-based ADS okay so that's what's big across the market right now all right and here's a quick example you can pause this video go deeper on install stuff pulled directly from the book and we're gonna get into writing the headline next now unfortunately that's all I can produce for today so you will have to tune back in for the
next video part two of this video so make sure to like button I'm only gonna release part two if we get at least 50 likes on this video so drop a like below drop your comments below give you some very in-depth things um this is why I have my inner circle created have Nick Mentor you or where I can actually help you implement these things to your business or have Nick Terrier run your Facebook ads below or actively do all these things for you and you know actively do all this like run your ads and
everything like that so be sure to like button hit that subscribe button for new videos every Monday Wednesday Friday and I'll see you guys in part two
