a couple months ago we had assisted in the launch of the most anticipated nft project of 2023 the project was called Overworld and ended up raising millions of dollars on their nft mint and have a floor prize that currently sits a little bit over one ethereum and there was one thing that stood out during the launch of Overworld as people were starting to pay attention of the project as people were starting to explore the ecosystem that could become Overworld what mainly stood out that the content that people were writing about Overworld was not the ecosystem
was not the grand promise that Overworld was aiming to build what people were mainly writing about was the founder of the project Jeremy Horn if you don't know Jeremy Horn is an incredibly successful individual even Beyond web 3 he used to be part of Ubisoft he's overseen the development of some of the biggest game names that you might be familiar with and after Ubisoft ended up joining this gaming studio called Jam City which ended up generating over $100 million in growth Revenue exited that and is currently building exterio and Overworld and what this made me
realize is that in 2024 moving forward the criterias that people look for when looking to invest into nft projects has completely changed back during the bull market you could come in with a grand promise with somewhat good-looking project with a nice branding and all of a sudden people were going to give you benefit of the doubt and invest in you however fast forward a couple years now the market has evolved a lot Beyond empty promises and because the market has been burnt quite a lot of times and have been over promised and underd delivered what
people started to look for in projects has become less about the actual project and more about the team that is behind the project and when you are to look at most of the notable drops that have happened in the nft space this year 2024 you're going to notice that there is one similarity these are all projects that are launched by trusted and established teams that have the track record and have proof of ability to deliver these people either have a rich wealth of experience having built things worthy in the web2 space or they come into
the web 3 space with thirdparty approval from a brand that is trusted and highly respected I can name you a few projects that we've worked with whether it was Persona who also recently raised $5 million their nft mint which we helped assist on the marketing front as well they came in and two things that stood out number one ex Ubisoft people they used to also build gaming studio they were also behind building some of the bigger titles like Tom clansey and number two the backing that they have from binance Labs play Amber is another project
that we've assisted on the Twitter spaces front and play Amber is an incredibly successful web 2 app development Studio they have a handful of applications already live on the App Store many of whom are top rated apps and are now building in the web 3 space all that to say ladies and gentlemen today for you to succeed in the nft space you can no longer come in as an individual with grand promises with a half-baked utility and expect to succeed at the level that you aim to and by the way if this is the first
time we meets my name is Leon ABD and I make these videos to help democratize web3 marketing information everything I share with you is based on my personal experience having helped and assisted over 100 web3 teams and having assisted in generating over $20 million in mint funds in only the last couple months with me there is no pay wall gated information where it's like here's some value but if you want the real value all you need to do is pay to get access no everything I publish here is everything you need to know for you
to have a successful launch of your nft project based on my experience and my expertise and before I start writing on the board behind me there is something important that I need to mention the videos I make are for Founders that come into the nft space with a long-term vision of building long-term products with long-term communities a lot of the concepts and the strategies that I share are built on fundamental marketing principles that often time take a lot of time to ex execute and build upon if you want to come in and try to launch
a quick pump and dump nft project or token this is not the type of content that I create and this is not the type of knowledge you can expect to learn from here but if you are here to build something longterm then stick with me because I'm about to show you in a second how is it that you can position yourself as an nft founder worthy of people's attention as we've understood from the example of Overworld the way for us to succeed in today's market is for us to become an expert thought leader in a
specific Niche people have stopped investing in ideas instead they invest in Founders that they believe have the capacity to turn that idea into an execution and this is where I want to share with you what I call the three Niche Theory and this Theory right here is something I learned from my web 2 marketing days which says that fundamentally there exists only three types of niches that we can come in and help solve problems in these three niches are health wealth and relationships and every Niche that ever exists out there is nothing but a subn
niche that is part of these three bigger Niche categories one example you've probably heard about is the different type of problems that people are trying to solve when buying a car when you buy a Volvo for example my father has always been more of the conservative type he's always been risk adverse more on the safe side no no wonder that for him his vehicle of choice has been a Volvo his priority when buying a car is him solving his health problem feeling safe in a vehicle when someone buys or invests into a BMW or Mercedes
often times what they are trying to solve is a relationship problem they're either trying to impress someone or they are trying to attract someone into their life or if for example you are buying an electric car because all of a sudden electricity in your local area is cheap so you can save money all of a sudden you are solving a wealth problem you're trying to make your cost of living a lot cheaper so you can see how all of a sudden the same vehicle the same product solves different problems most of us here in the
web 3 space the natural problem that we are solving is Health we are all here to build businesses to make money or we are building products and services that are going to help our Target customer make money and under Health there are so many vehicles I call them you can either build wealth through investing you could build wealth through saving you could build wealth by starting a business and even under investing all of a sudden if we are to fractionalize thing this is where you have people that teach you how to invest using the SNB
500 all of a sudden here you can build wealth through investing into the crypto space so through that lunch all of a sudden you get the ability to understand how fractionalizing different niches allow you to clearly identify how is it that you are going to position yourself as an expert and as a thought leader within a specific Niche for example I myself am going through the same transformation that you are trying to accomplish the way I help Founders is I help them build businesses if you're trying to launch an nft project this is a business
I hope them do this in the nft space how do I do this by teaching you marketing so I have gone not one not two but three layers deep and this is how I I have been able to position myself as an expert thought leader and build a business that is growing and thriving another example of this is I could very easily be scrap marketing I'm going to teach you how to do Dev work so I'm going to teach you how to build a business in the nft space by building smart contracts or auditing smart
contracts or all the dev work that is needed for you to successfully launch a project someone else could come in and help you understand the laws implicated with launching a project help you incorporate your nft business helping you structure it in a way that is legal and effective all of a sudden someone else could come in and fill this sub Niche that exists under these three niches so for you the goal if we are to be taken seriously in the nft space is to position ourselves as expert thought leaders in our specific industry or else
people are not going to pay attention to us and we will not have all the chances that we need to succeed I'll give you one very simple example example a couple weeks ago I was speaking with this web 3 team they were building an nft Marketplace and they came in and were like yeah we have an nft market place and we want to compete with open sea and Magic Eden I look at them you really are you sure you want to compete with openc magic Eden blur and all these other very well-funded very wellestablished nft
marketplaces and you come in with a product that is not that much better not that different and you are nobody you have no social presence so I tell them what what if you were to first start by subp positioning yourself in that Niche what if you became an nft Marketplace for polygon nfts about art it's like yes it's a small Market but it is a growing market and it's only a matter of time until this Market starts having millions of dollars of volume on a monthly basis because nft as an industry is growing so with
Rising Tides all boats go up with it it's a matter of time if you position yourself correctly that you will become the go to Marketplace for art pieces on polygon so this is how if I were to start a Marketplace this is how I would position myself position yourself dominate a certain market and then expand from there something I am going to tell you there is so much opportunities so many opportunities in the nft space opportunities that you can position yourself in this space are endless number one because there are so many under topped niches
that already exist and number two is there are so many new emerging niches that are popping up every single day let's say I were to create nft marketing content there is no one on the internet that I know of that is creating a law quality law content that could potentially offer free value just like I am and then have a business in the back end it's like hey if if you need us to help you set up your business your local jurisdiction get in touch with us no one's doing that because web 3 is such
a nent industry it is such an its infy there are so many pockets of niches that are not even filled yet and yes this might not be a multi-million dollar business a year but it will eventually become and you will only get there by positioning yourself early another example is as we speak in the investing section in only the last two weeks we have seen two new blockchains gain popularity so if we are to look your invest in the crypto space here you can do like ethereum Solana and here only in the last two weeks
we have had two chains gain traction and these are blast it's the new Chain by blur the marketplace and then we have base this is the new blockchain by coinbase so these are two new Industries where you can position yourself as the expert for that specific space I know so many people that have exploded out of nowhere built multi-million dollar businesses multi-million dollar Brands entirely off Bitcoin ordinals from day one up until today over a year after they are deeply ingrained entrenched and have their Roots so deeply built in the ordinals ecosystem that they were
able to become the go-to thought leaders in the nftd space and these people trust me are making a lot of money because now they can launch products now they can launch nft Collections and now they have the ability to gain the attention the trust of the people in the nft space because they are trusted thought leaders and this ladies and gentlemen if you want to succeed in the nft space you need to position yourself as a trusted thought leader gone are the days where you could come in as a nobody launch a half-baked product with
a nice branding and all of a sudden expect the marketplace to reward you with millions of dollars gone are the days today you need to become an expert thought leader at everything that you do for you to have even a slight chance of success so get out there ladies and gentlemen use the three Niche Theory fractionalize this if we spend 30 minutes together I can guarantee you that we can explode this into hundreds of different niches that are under tapped or not tapped at all that you can come in and build your business so get
out there ladies and gentlemen build your business do the hard work do what needs to be done and it's a matter of time until the market rewards you because of your positioning my name is Leon buot and it was an absolute pleasure sharing this time with you today I can't wait to see you in the very next video cheers
