You have to dance naked to stop people for the first 3 seconds. You dance. A YouTuber has to do everything. In the season of Shark Tank, I was generating 40 million views per month. If anyone comes to you and tells you that I have been on YouTube for 10 years, I will tell you that I have cracked it, it's fake. Now understand what is your status in the shorts category. I scroll for 2 hours daily. Your general status is such that I can remove you in 0.5 Seconds. Your existence is finished. If we want to
become viral, if we want to grow fast through shorts, then we have to make content around the current trend. If it's a trending topic, if your audience wants to watch it, make your video engaging, upload it at 2 in the night and it will be fine. You become a habit of people. People's habits will keep changing. You also keep changing. And YouTube is so smart that it will keep giving you new Audiences. Hi guys, today we are going to talk about topical content. How can we find the trending content these days? And how can we
generate content around it? The content creator who is with us today, he has grown his channel by making topical content very fast. And I feel that he is working very well. So welcome. Hi, I am Aditya. You might have seen me scrolling in Reels. I am wearing a mask. First of all, tell me how do you think about the content? What to make and what not to make? I think as a YouTuber, my job is to make what people want to see. So I always go to the research panel and see what people want to
see. Research panel? If you look in the studio, you will find a research section where you can find out what your audience is watching. Second, you can also go to the audience section and see things. Where you can find out what your audience is watching and what YouTubers are making. So for an example, they are showing you 20 YouTubers. So if 5 YouTubers are promoting a particular content or topic, it means that trend is going to be made or has been made. So you have to make content in its surroundings. How to find a topic?
What will work and what will not work? Because a lot is going on in the trend. But how to know which will work and which will not work? This depends. You will know from the experience. Now I will say that this is going on and you start making this. It is not possible. Because what is the algorithm? Algorithm is changing daily. Right. Now what is the algorithm? You are the algorithm. There is a YouTuber. YouTuber has to understand what he has to show you. So he will see your behavior. If you scroll the Shorts content,
then you don't see what you used to see 6 months ago. Either the creator has changed or the content of the creator has changed. Right. So you will always have to change. Plus, you will see that something or the other trend is always happening in YouTube. Whether you see in it that some Elvish Yadav is trending, sometimes Big Boss is trending. Right. Sometimes some controversy is trending. So you have to see that according to those things, you can enter your own topic or not. Got it. So like at the moment, politics is on trend. One
thing. Second, let's assume that at the moment, a lot of companies have got financial results. So how do we combine these two? The financial results of a lot of companies, I will keep it separate. Maybe I will make it, maybe I won't. Because the audience doesn't care. If I tell someone that Patanjali has made more than 2 crores profit this year, nobody cares. It didn't come to you. Right. Second, if politics is on trend, because it is a trend and it is a news, then I will separate the news or I will try to make
news at one time if I can make it engaging. Now if I talk about politics, for an example, Kejriwal was also put in jail. So what will I say? Kejriwal was put in jail wrongly. No. It is my marketing channel, it is my business channel. So I will see how they do marketing. So if I make a video in Kejriwal's surrounding, I have made a video in which I am telling that Kejriwal is a great marketer. He rules only in two states. BJP rules in the whole of India. His YouTube subscribers and Kejriwal's YouTube subscribers
are equal. So you will have to do research in your own category that how you have to execute it. What we have to do is we have to pick up the latest thing that is going on in the trend and see how we can fit our topic inside it. Okay. So now let's talk about frequency. So what should be the frequency of the short content ideally? See, I will be very honest with you. I have put three in a day at one time. Very good views were coming. I have put one in a day. Very
good views are coming. And I have seen some people who are putting one in three days. Their views are also very good. But I feel, you can put as many as you want. There is no game in it. That YouTube has this habit, it has that habit. Okay. If it is a trending topic, your audience wants to see it, you have made your video engaging, you put it at 2 o'clock at night, it will work. Because the audience is still awake. So the growth hackers who sell that I will tell you this time, I will
tell you this day, I will tell you this hashtag, they are crazy. I will give you a list of many creators. What did I do by mistake? My video is live at 5.30 every day. I got late. I uploaded the video at 6 o'clock and did it without a title. And the name of the video was its date. And it was running on number one. Because that topic was very good. So your video is booming in YouTube, there can be many reasons for this. But even if it is not doing, there can be a bad
reason for it. Which you will find out over the period of time from your experience. The title of a video is just a date. Now I am afraid if I change it, the video will go down. So I let it run all day just in the name of the date. Because this is the day's edit. It won't even be uploaded. The date was written 6 days ago and it is running on that title. I know many creators, they just put a pin emoji on the title and run it. Where? 10 million views. So there are
many reasons why your videos are running and those reasons are in the algorithm. But the algorithm never says that put this time in your Video, put this video, put this video. So I am getting a lot of shit from here that the title does not play such an important role in real life. Title, see, I will be very honest with you, sometimes it does, sometimes it doesn't. If there are 10 factors to run your video, you think there are 50 factors that you are following unknowingly, positively. What is algorithm? No one in the world knows.
Even the creators don't know, but I feel. They have made it that whatever the audience likes, you make it. Now what does the audience like? As a marketer, you can analyze it to some extent that we have to play on these parameters. But you never get to know it very well. But the topic plays an important role when you make it in a topical content. For an example, I have to make it on LV Shadab. So I want to explain to YouTube that send it to LV Shadab's feed or with his audience. But I have
a particular audience who think that YouTube makes content related to business or makes videos related to it. If I don't give them any direction that upload this video and just send it, then he will send it to my core audience. And if my video wants to see the core audience, then it will see. Otherwise, if it is on LV Shadab, then the engagement on it will be down. So I need a title. This is what I have analyzed so far. But I feel if anyone comes to you and tells you that I have Been on
YouTube for 10 years, I will tell you that I have cracked it, that is fake. YouTube is being upgraded daily. Algorithm is changing daily. It is changing every second. We are still having a conversation. It has changed so much. Topics have changed. Trends have changed. And to stay upgraded, you just have to keep an eye on your dashboard. And you just have to analyze and put videos. What things should be analyzed? As I told you earlier, what the audience is making, what they are watching. Right? If you... I am only talking about short video content.
Okay? The most thing you should analyze is whether people are interested in your video or not. Okay? You know, people cry a lot. I get DMs from a lot of people. Brother, I have been working hard for 6 years. I am not getting views. I open their channel and see if 5000 views are coming. They say, brother, what is 5000 views? You are getting 5 lakhs. I say, YouTube is giving you a chance. It has sent your video to 5000 people. YouTube has given you a chance in life. Now open your stats and see. Let
me tell you, your swipe ratio is below 50. Or else, it is 43. I say, your video is so bad. YouTube is giving you a chance. No one is dominating here. Although YouTube is also biased on a lot of things. Which is a different topic. But at the end, YouTube is giving you a chance that you can grow. You are not making such content that YouTube will grow you. So you should pay attention to these things that your swipe ratio is good or not. What is the average view duration? Because you are playing in the
shorts category. You will have to face some things. Like my today's video. In today's video, I had to explain what is the targeted market. But the length of the video was only 58 seconds. I know that the view duration will go down and the video will be beaten. So I cut that whole part and kept it as a news type. How Sourav Joshi learned from his flying miss. I couldn't tell what I learned. I have a disadvantage because I am playing in the shorts category. So you will have to think a lot while doing scripting.
And scripting, we change the style every 10-15 days. Whether you have to make a video on topics or on scripting. And if we talk about trends, how much LV Shadab? It's been a year, Big Boss must have trended 5 times. Sometimes he went to jail, sometimes Big Boss won. Apart from that, do you have to put a daily video? There are 30 days in a month, 365 days, how will you bring topics? So you have to play on uniqueness. Things that don't already exist. And what is unique in your category and what is unique in
my category, it's very different. If I tell you today, this is a Raman method, start executing it, and done. No chance. If anyone comes and says, it's fake. So basically, what we have to do is, if we want to be viral, if we want to grow fast through shorts, then we should choose topical content. This is the first thing. We have to make content around the topical content that is trending. Our niche, we have to think how to connect that niche with that topic. And we have to make content around that. And after making content,
as they said, we have to measure. We have to see the swipe up, or average view duration. If it's going down, then we can improve the score. So apart from the algorithm, I will go to a very important thing. Because you told me something about script writing before the shoot. So tell me, how to write a short content script? Do you have a framework for that? What should be done in the starting? What should not be done? For me, yes, I follow a framework. I don't take more than 35 seconds to write a video, so
I Have a dox size that I have to start from here and write up to here, which will be divided into 3 to 4 parts. My main agenda that I want to promote in the video is marketing or business, so if it is not there, then I will not put the video because my news channel is not there. A hook that molds your content and makes it interesting to people. You have to put 90% of your effort on the hook and 10% on the rest of the video. Ok, so let's open the hook one by
one. Explain a little bit about the hook, how it should be, what should be done, etc. See, everyone has different categories, everyone will be on a different kind of hook, but I will give you an example That I told you a while ago. We change our type of content every month. So what did we do in a month? We have a channel called La Paz Voice. Out of that, only daily business news is coming, 12-15, we are picking up a news from it and modifying it. Your news came that Patanjali lost XYZ number, so now
I will sit with that news and see if its competitors have grown or not. If it is a loss, then what are the products that have been lost? For example, if two products are stopped selling, or if Dant Kanti or some other product has started leading and will become a Herbal company. So the opening line will be that you know that Patanjali is losing because this company is growing. And why is it growing now? We have changed the news, now people want to know what they have done. We can say that we have aroused curiosity.
Now there can be 3-4 ways to arouse curiosity. People put numbers that this company has lost 1 lakh crores. Those numbers used to work before, they don't work now. Now if I give a very good example, our category of business shorts has become the worst. Now you must be seeing many Instagram creators, they are making videos of Discovery channel. And unfortunately, we are also plugging 2-3 videos because of views. They are putting 3-4 videos out of 10. How to make money type videos, in which you show factory videos, how juice is being packed, how those
things are being done. You show that and stop the audience and then talk about it for 30 seconds and then leave. So unfortunately, in India, the business shorts category is running in this way. I call it a dry addiction, that after watching something, if you are not able to execute something, just feel good. I am not targeting anyone, I know you all. I am targeting. I am not doing it. I know you all. But see, people will come and they will be like that I am just saying from the point of view of the audience
that they are spoiling. The creator is a brilliant creator because he has cracked it. And he will come and say that in XYZ number of money, XYZ, now he is not doing it alone, everyone is doing it. How to earn XYZ amount in XYZ number of money, you people have to do this business. Now you can buy this much from here, you can sell this much from here. If you sell 500 units a day, then at the end of the month You will earn this much profit. How will you sell? There is a demand for
that product. You are talking about paper plates, where will you sell paper plates? The machine has been told to buy from here, where will you sell? Production is not business, it is a selling business. Production unit you will get already exist. You are sourcing from somewhere and selling it, right? This is business. You have told that this much is sold on Amazon, 62 is sold. If you are selling this much, if you are selling this much on India mat, then what will happen? Profit of 52 rupees. If you sell 100 a day, how much will
it be? 5200. If you sell 30 a month, how much will it be? You are flexing those numbers, everyone will like, public will like. Tell me how to do it, I am your fan, I am your fan. Do you want to earn 1 crore rupees in a month? I will tell you a way. For this you don't have to do anything, you have to collect 30,000 rupees from your house. You have to buy an Omni and you have to stand outside the school. You have to pick up the kids. You have to try to kidnap
one kid on the first day. You have to re-invest the money that you have collected in the business. You have to buy 2 Omnis and hire 1-2 more employees. Who will work for you. You have to scale it like this. And I guarantee you on a stamp paper that you will earn at least 1 crore rupees in a month. But is this practically possible? This is not like drunkenness. Feel good is very good. This is looking good. This will happen, this will happen. But actually no one can do this. Now someone went to do it,
he got shot. Something happened. There are many problems. You said you have to sell paper plates, is this drunkenness? From here, anyone can make a business on paper. I have an idea for a YouTube channel. You and I will start a YouTube channel. You will have 2 friends. You have to tell this story to 3 friends. You have to connect them with our channel. You have to tell them that they have to watch our video, like our video and subscribe to our channel. As our subscribers will increase, the amount of money we will earn, you
will get a share of it. Right now we are earning 2 lakh rupees. If you join our program, link is in the description. I am not giving, I am just telling you. If you join our program, link is in the description. If you join our program, we will reveal our revenue. Out of all the members, we will keep 50% of the money. And we will give 50% to all the members. Now think, if you join 3 people, they join 3 people, they join 3 people, they join 3 people. By doing this, we will be able
to complete 100 crore mission. It is Dhruv Rathee's mission. But we will be able to complete 100 crore mission. If we reach 100 crore people, then think the whole of India will be watching us. We will be able to control the whole of India's economy. Do you want to join me in this mission? And do you want to earn 2 lakh rupees a month? Only by joining people. Thank you. It's a good idea. Vivek Bindra couldn't do it. No, you can say anything. I mean, I have a problem. People sell a lot of dry drugs.
And this is the reason I don't make short content. This is the reason I called you. So that I can understand how this short content category works. Because I don't want to sell dry drugs on a personal level. I want to solve a problem in a video. But the problem is that the problem is not solved in 30 seconds. So how is the script? Like you explained the hook. What is next? What to do in that? Okay, so I will tell you now that sometimes the problem is solved when the brands are required. Okay. Because
the brand wants me to promote the whole thing in 60 seconds. They don't take the name of the brand. By the way, I took a script. Okay. So I told the brand to promote 3-4 offers of mine. Promote 3-4 advantages of mine. And then promote the coupon too. And make your story too. So I made the story on their prices. Why is XYZ brand growing? Because they are doing these things. So their base is clear. Plus, they are doing these things for customer acquisition and marketing. So their offer is clear. But if you want a
better offer than this, then there is a link in the description. If I had said earlier that the link is in the description, the audience would have liked it. Because in the short category, you have to understand your status. I have this phone. I scroll for 2 hours daily. Your status is generally such that I can remove you in 0.5 seconds. Your existence is over. And if I remove you 3 times in a row, then you will not exist on my feed again. Because there are so many content creators. Okay. So people run after making
subscribers. But I feel you don't have to make a subscriber. You have to become a habit of people. And every evening you have to sit and consume your 30 seconds of dry laughter and scroll. You have to become a habit of people. And to become that habit, you have to make the script very engaging. You always have to deliver something new to it. Even if it is an old thing. Pack it in a new way and deliver it. It must be going on in the news. Now this case happened on 15th July. So that's a
different topic. But I was a little angry and I made a video on it. So my video was different. Everyone will like that the case happened on 15th July. He apologized in the newspaper. See, people must have died because of him. Someone should highlight it. So although I had a personal goal that I wanted to say this thing and I gave it from my heart. But even if it wasn't there, if I see it from the POV of a content creator, then it is different. A news statement is going on in which the whole world
is running after one thing and you have to go to the other. I will give you a very good example. I have a second channel called Ganda Danda. A shark tank came after me called Tiggle. So what did he do? He had a conversation with the sharks and it was getting viral. It was starting to become a meme. So everyone is making a video on it now. Do you know what he did with the Fuse fossil? What video did we make? Do you know that Cadbury's competitor came to Shark Tank? After that, I made the
whole video. The video is the same. I also told you what happened to him. The same video. But that thing has been exploited so much that everyone knows who to see. We have sold the same content from a different POV. We have rapped separately. And how will you do it in your category? You will take time. You will have to understand. You will need someone to give you guidance. You will have to sit daily and do this and that. Or it will take you two years. Forget it. You can become a YouTuber in 10 days.
I get a lot of comments that you have made 100,000 subscribers in 3 months. So it was your fate. You made a boom. So I was like I have learned. So I made a channel again in January this year. I have made 90,000 subscribers in 48 days. And everyone was like it was your fate again. I came to YouTube 5 years ago. I uploaded my first video in 10th grade. I came to YouTube 7 years ago. I have been analyzing since then. How does the consumer work? How does the audience work? How do trends change?
How does taking a brutal opinion on a trend create backlash? So you are Polish. If I was working with this mindset at that time, I would have grown in 2 years. But the kid couldn't do it. If you are starting YouTube at this rate and you see a creator and think that he is crazy I want to become a YouTuber, it will take you 2 years If you think it won't take you 2 years, keep doing it Nothing can be done You take a course for 2500 rupees It will teach you the algorithm It won't
put ads on your channel but it will show you ads Okay? So, it's useless Leaving the algorithm, if I come back to the content First of all, we talked about the hook As I understood, we are generating curiosity in the hook What else can we do in the hook? Because I am able to think from a very small point of view Because I have a business category, right? I have a channel called JZVI Those who know, they know You just scroll my videos and watch it for 3 days and seconds Don't watch it for too
long, it ruins your reach But watch it for 3 days and seconds And understand that Even if you are searching the same video on Google, you are getting it What difference have I made? That is a knowledge for you There is a YouTuber named Savages You know that he has 12 million subscribers He makes comedy skits It's very lame, it's a very bad comedy I watch his videos Do you know how his video starts? From the middle He goes to a shop and he says Take your stuff, I won't keep It He says He picks
up the stuff and takes it away And tells the other person What happened, brother? Why are you selling his stuff? Oh, you are selling it? And then he starts He starts the video from the middle Because of which curiosity comes in What's going on? I sell curiosity with my talks I say, you know that Patanjali's loss is over And why did it increase? So, I am selling a reason What are they selling? They are showing you a video in the middle That I made him run away Do you know why he ran away? I will
tell you in this video So, you just have to stop people I say a very brutal thing I say it in my course, I don't say it like that That to stop people for the first 3 seconds You have to dance naked You dance Because you are a YouTuber It's your job to get the number of views You will need efforts to make a hook And you can't write better than the first day Okay? You will have to see your category Maybe someone wants to do commentary Maybe someone wants to give education Maybe someone wants
to teach maths Right? There is a creator You might have seen him on Reels He makes a video of a girl And then he sits down to teach her It's a hook He is saying something Piya is getting thirsty She won't get thirsty I will tell you If she gets thirsty, how will she write this code? Right? So, he cracked the hook That I will teach like this Now, what people do is They start copying it One person One person caught a chicken Hit it and ate it Now, that thing can't happen again Okay? I
introduced a mask People think it's because of the mask Or because of this, people get more attention That people overdo it People wear masks to copy you I will do it too You won't get it I hit the chicken and ate it Now, bring something new I saw a creator He was wearing big glasses And after having a million followers He said that his big glasses have given him a lot of advantage Because people call him the big glasses guy So, he understood one thing Maybe by seeing me Or anyway How to look different So,
you have to keep everything in mind in the hook One is your agenda What you have to promote Maybe you have to promote that promotional video Link in bio You have to promote some marketing tactics Or you have to promote anything So, keep it for just 5-6 seconds at the end Because if someone wants to listen to it He will listen If he doesn't want to listen He will scroll and leave If we talk about value Then it should be in the last 7 seconds Absolutely In the middle, you sell drunkenness Okay Okay? Like what?
Like, now I will give you a news I was making a video on a scam What did I do while making a video on a scam? We divide the video into 5 phases First Second And the middle one into 3 parts So, I don't know the proper script But I will give you an example After the first 6-7 seconds We felt that it is getting boring here So, what do we do? We can't put a meme here It will be a meme for 6 seconds It will be a meme for 5 seconds So, we are
using the word scam So, when the word scam comes We will put a picture of Modi Ji So, people will think That someone is going to say something about this After that, when it will go on for 5-6 seconds Because we are making an educational video It can get boring So, what we will do We will put a cape instead of this Which has no context So, the public will think That someone is going to explain this Then I will promote their agenda That I had to explain this So, I will run away No subscribe,
no follow, nothing So, the public will also like That something is going to happen Okay, I had to show this It was fun And there will be a curiosity That I am listening to the talks And I have a reason to watch it And it doesn't happen that If we keep doing this with everyone People will get to know that this is how it is done See, it can happen That's why I am saying We change the content every month I started with Shark Tank In the Shark Tank season I was generating 40 million views
per month At that time, I took a very strict decision That if I don't want to change, I will die I pivoted the content And in the next month I generated 11 million views 11 or 15 I knew that I would go back to Shark Tank It's a three-month season I will earn good views I didn't Okay Then I pivoted it again Pivoted it again How does it get pivoted? I have to stay in the surroundings in business I have sold your news for a month I have sold the income of YouTubers for a month
I have sold all the franchises How much are they earning I have sold different expensive drinks for a month I have sold the unit economics of such products It's a part of the business Now I have told someone How much is expensive So everyone was like Tell me how much is it worth We buy it for 12 Retailers know this much He knows this much She knows this much I have been telling you for 31 days Do you know how much is Pepsi worth? They will say It's a 10% margin Retailers are crazy Now I
have to change When the views are stagnant Then I understand that Its saturation point has come The number of views is limited So I have to change the content Which I am ready to wear Next month So now Our scripting has been cleared We have to make a hook We have to make it somehow You have to stop people for 30 seconds View duration matters a lot And your end agenda point You have to deliver some value If you don't do that You will become a news channel News channels don't have loyal audience I have
You have Because you are the only news channel Which other news channel has business views I am an anti of news channel Because I have been comparing ABP and India TV Same news is going on Whom should I watch Everyone is praising BJP So I will watch anyone they praise I also praise But they also do bad Yes So what is my agenda I was bomb blasted For an example Same thing is going on in every channel Now understand Why NDTV was famous Because all the news channels are praising NDTV is doing bad So people
used to go on NDTV Now they are also praising So people go on channels like Dhruv Rathee Let's hear bad from somewhere So it is sold for uniqueness It is not for right or wrong It is sold only for uniqueness Someone is saying against Let's know his POV So you always have to be unique And it is not that Unique is only in red and blue line It is also in grey line You will also get 10 categories in grey line You can play with it And you have to keep one thing in mind You
have to pivot very fast Because you are in shorts category And if people feel that pivot is not necessary Then ask yourself one question From last 1 year till now How many shorts creators have you changed The 5-6 creators you are watching today From whom are you watching Most probably you have started watching Since 3-4 months Before that whom you used to watch And why did you leave Search his channel By remembering any one person's name His views have gone down Because if he would have pivoted Then you would have been watching him Because he
would have understood what you want He didn't understand That's why you left him On youtube shorts channel Number and subscriber is very easy Everyone will like My 100 million views come like this And everyone was appealing for subscriber Subscribers also come like this After our 400 million views May be we have reached 550 million We are only 5 lakh subscribers If it was someone else He would have been sitting in 3-4 million Because you are giving subscriber call every time We are not giving subscriber call We are not giving subscriber call And we are running
away Sometimes we are running away By telling half of the thing That you are in a storm I told you what to think We are just becoming people's habit And in shorts category What I feel That you are your loyal subscriber By habit If my average views are 4 lakh Or 6 lakh Then my subscriber may be 10 But my subscriber is 6 lakh Because those are my average views People are watching me that much Now on my Instagram Average views are around 90 thousand My Instagram is named as Rose Sigma Ok My followers are
30 thousand I know my followers are 90 thousand But if I start giving followers call They can increase 10-10 thousand They can increase 5-5 thousand Then they will get bored Then they will stop watching me Then my algorithm will be spoiled That their subscriber has pivoted He is not doing this Then they will go face down Many people will face down If you are not a data I think I have stopped watching people Who I used to watch And I keep on researching on these things I think Shorts channel goes down as fast as it
booms If a shorts creator is not pivoting Then in 6 months How much time should he pivot? Not every month Every 15 days As soon as possible Whenever you feel On every video 1 million, 1 million, 1 million 8 lakhs have come on this You can think You have to pivot in 4 days If 1 million comes on the next video Then give some time But your mind of pivoting Should be prepared from the beginning I know what content I have to sell In the next 2 months And we have also shot some content As
soon as the payload started If 5 videos are in the lineup Then start putting that So we know You have to follow the pattern And this can also be done We have already planned some videos Which we know For example Byju's Byju's is in a very tricky situation It can be ruined Or it can be standing If we make one video And it stands If we make one And it is ruined Both the videos are in the bank As soon as the news comes Within 2 minutes We put that video So will we be able
to ride on the trend? No Because Byju's Has a very small audience If you talk to me about Mingboz That I have made a video Fukra Inshaan will win I have made a video Alvi Shah will win And as soon as he wins I will give you the money And you will be able to buy I will give you the money And you will be able to buy I have put so many videos that I am announcing this video before the results come out. I have internal news. Your credibility will also increase in front of
people. And your number of views will also come. There are very few people who follow him. Maybe 25,000, maybe 50,000, maybe 100,000. And in YouTube Shorts, this number is very low. Because if you are getting 100,000 views, you know how much money is on it, right? You have 26 million on a video, you know how much money is on it. Nothing came. 14000 14000 also came. So you think what are you getting for 100,000? You are not getting the cost of the editor. You should play on the trend. You can also prepare things like this.
But only when the trend is very big. Like we are talking about TAM. Exactly. Our TAM is very small. Your is small, mine is small. I am not talking about astrology. In business also. How many people will we sell? How many people will we teach what marketing is? In astrology, I have understood what is going on. There, I have understood TAM, I have got a clear cut. People want to know about themselves. And this is what they want to know. Okay. This is my clear cut learning. Tell people what date were you born? How do
you sleep? Which finger is long? Which finger of your feet is long? Which hand of yours is long? Are your hair straight or curved? Are your ears long or not? Do you straighten your hands? Say anything. Anything that you can relate to. Everything will be clear. If I say that your right eye is bigger or smaller? Your left eye is bigger. You go to the mirror. Everyone's eyes are bigger or smaller. I am not saying anything. I don't know if it is in astrology or not. But I will say it like this. Take the name
of a book. In this book, it was written that If someone's right eye is bigger Then that person thinks a lot. And if someone's left eye is bigger Then that person is emotional. So know your life like this. Say anything. And people will say. The most interesting thing is I have told you this. Tell me in the comment section How many people are able to relate? It will happen. Because what will happen? There is a 50% chance that I am right. 50% chance that I am wrong. No. I will tell you one more thing. Give
me your hand. My friend also said this. Give me your hand. Now you want to do it a lot. But you are not able to do it. You take a lot of stress. You are not getting what you deserve in life. You don't have that much stability in your life. Beat everyone. Not everyone. They will cry that we don't have it. This is pseudoscience. I am assuming. Astrology works. Now I will go into technical. If I will talk about technical. Then it is not working in real. What is working in real? How do you sleep?
Which side do you sleep? If you want to become a millionaire. Then listen to this mantra. You will become a millionaire. Say this thing. You will become a millionaire. Drunk. And I feel very sad. Generally speaking. We make good content. Now we have decided to try a spiritual content. I thought astrology is enough. Let's make spiritual. So we made 1-2 spiritual content. That didn't work. As soon as we will say. Put this device on this wall. You will become a millionaire. That will work. People want to become a millionaire. People think that by doing this.
One can become a millionaire. This is my fight. Now in astrology time. I have understood. That the same video is running. In which we can tell people about people. People don't want to know anything. Don't want to know anything. If the line of this hand is going so long. Then it means this is like this. Here is a mole. How to tell mole? Everyone will start seeing their mole. Your eyebrows are like this. Everyone will start seeing their eyebrows. And whether I believe it or not. If it comes on his feed. He is watching. Recently
I did a live stream on this channel. I was talking about astrology in live stream. I told people that I can understand numerology. Let's try numerology. Everyone is talking about their data. No one is talking about business. Everyone is saying. I am number 5. I am number 4. I am number 2. Tell me about me. I can understand. This category of audience is also liking to see that. Everyone wants to know about themselves. This is my insight. Tell me your 4-5 insights. Which you have learned from your channel. What do people want? What is their
mindset? People want to see everything. Which they can't do. 4 years ago one thing was famous. How to earn 1 lakh rupees at home. Something like this. Earn this much sitting at home. Then people were getting exposure. People were buying my laptop. People were buying my iPhone. Now I have a phone. I have a laptop. I have learned how to run Paytm. I am talking about 2018. At that time earning this much at home was possible. Then the whole internet was at home. Now what is happening on the internet. How to earn outside. I will
upload a video. How to earn 1 lakh rupees at home. I will give such videos. I have done your work. You execute it today. I know marketing. People will not see. Everyone will be like. This is fake. India is so much inside. We are seeing that there was something outside. The outside world has spoken. Now if some people. Uncle's factory. You have seen Jira Lemon. This is so common. Every 2nd, 3rd month a factory comes out. Earlier people used to go there. They used to see them. Now I will upload a video. I will talk
nonsense. You will earn so much money. Sell this much for a day. Sell 500 bottles a day. People will see. You have seen. How to make fruity. How to pack Golgat. Now in our category. You have to show unique videos. People do not have access to it. What used to happen before that. You will see some creators. I will not take names. How to save 10 lakhs. How to earn salary. I am seeing. How to save tax. They have become great creators. They have reached a great level. As a YouTuber. It is your duty to
exploit things. If people are going crazy. Make it. If I am saying something against. Take opportunities from it. Make it. This is my opinion. Audience should not. Go crazy. Audience should not make us. As a creator. I should not make content. I will explain the reason. Being relevant for a long time. Is a very difficult thing. If you can. Make a trusted followership. People will follow you. People will recommend you. For example. There will be many people. Who used to watch me before. But not now. But they are showing their videos to someone. For whom
it will be relevant. For example. Someone was doing MBA. He used to watch my marketing series. He has to complete his MBA. He is doing job. He doesn't need it. He will say. I have finished this series. I think. It comes from trust. If you do this. You will fade in future. For example. He makes a crorepati on excel. Save this much on excel. And you become a crorepati. I say. You are telling a 19 year old kid. To save 2000. If a 19 year old kid starts investing 2000. In self development. Where will he
reach? He is not talking. If I tell someone. You are a 19 year old kid. If you invest this 2000. In a course. And update your skill level. Next month do something else. I say. Learn something new everyday. One day. Learn how to remove background. Second day. Learn how to black and white. Third day. Learn something else. If you have money. 2000. You can learn 200 paid things. If you have invested 4 years. You have learned 1000 things. Who knows 1000 things. If you know 1000 things. You don't think. You will become a crorepati. I
think. Selling drugs. Will ruin your long term relevance. If you don't pivot. If you pivot. It's different. I am taking everyone's name. Maybe I am doing wrong. Pushkar Raj is an example. I am out. I am not in conversation with anyone. I love Angel Baru. I like him a lot. As a creator. I am taking a case study. Pushkar Raj. In the beginning. He started MLM. Because it was a trend. He did a lot of MLM. After MLM. He started a formula to become a millionaire. Become a millionaire. Then he started digital marketing. I don't
know where he started. Because he was riding on a wave. Do whatever is going on. Then he became a business coach. He started teaching people. How to do business. How not to do business. Then he became a trader. He is teaching people trading. He is doing big trading events. Because it was a trend of fintech. Now fintech is gone. Crypto will come. Crypto is increasing. I am telling you. I am not saying this. But this is a pivot. If you. Are making a lot of trusted content. Which will change a person's life. If you don't
pivot. If you will pivot. It is possible that your time is up and down over the period of time But you can remain relevant For example, if there is an action hero He positions himself as an action hero Like Sunny Deol If Sunny Deol is coming I can't imagine Sunny Deol He is fitting I can't Similarly, if you make your position in a market This guy fits in this type of frame Okay, people will type you But for that category, you will be yourself No one else will be there So this is an opinion Whether
to do it or not Many people are doing it and they are successful Right? Pushkar is an example He is such a big example He has pivoted And he has pivoted successfully People who watch this video They think that he will become a trader Earlier they thought he will become an MLM expert Before that, they thought he will become a digital marketer He is understanding the business If he is a business coach, he will help in growing the business But he is doing it successfully According to me, the course can be made How to successfully
pivot And change your entire industry It can be made You know what? To make this, you have to Like the conversation I am giving now You will give the same in that course Because I am not saying that I pivot best But I also pivot Okay And this is the knowledge But you are not pivoting the industry You were in business marketing You are in business marketing Now politics is going on So hold politics Now IPL is going on So hold IPL After IPL Bollywood will grow Some movies will come Then we will start doing
something around those movies We will start doing something around VFX Then something else will come We are doing according to that Okay If the season changes, we can do according to the Season I understood your logic What are you doing? You are taking the cyclic pattern I am taking cyclic too But if you see them too So as the day you are trading You are doing crypto, whatever you are doing Main agenda is money My main agenda is money I am going to the movie If I am revealing someone's income Main agenda is money I
don't make videos on trading I call AI trading fake I don't make videos on crypto You can call it pivot or not But I don't run a whole month's series I get those videos and they run well The thing is They have a core I have a core too That is money We will talk about money I can't put a video tomorrow That I will tell you how your health is This will not work On the channel Okay I will say I will tell you how much money is That will work The whole agenda is
money only Okay And Pivot You can't make a course You can keep live sessions But I feel that if I If I want to guide someone in the archery If I don't see their daily dashboard Then I can't guide So if I am sending someone If I am sending someone in the live Packaged like this Then don't take it It is not useful If I am not teaching live Because Until I I said a little while ago Every second algorithm is changing Right Now that guy is smart He killed the pivot Okay He is still
If he is doing live seminars People are coming That's why he is doing it Right He is able to attract people That is his skill He is a good marketer He is able to sell himself Now if he will show someone else How to sell yourself If you also make your own videos Or you used to make someone's campaign You used to think every minute This ad is performing like this In this, add this Maybe CTA will improve In this, do this Maybe this will improve I mean I feel like I I have two personalities
One personality When I run an agency Yes So when we used to do client work So business is good End of the story So yes I had money Because money is for client So we have to bring it Bring it in an ethical way But we have to bring it Keep it Sales should come And if I talk about myself As a personal brand Which I am creating content on YouTube Here I don't need money I don't know why I mean In a company of 100 crores How will I need it? You didn't need it
before When you were selling a company You didn't need it before Your revenue was 10 crores More Yes Right It's done Okay I mean I am not talking about your POV Neither I am against you How I am People Are watching YouTube as a career Right They don't have an agency to back Right Now if I am running an agency Then I am doing the same Maybe no one is doing it I don't do it No one is doing tax theory Right No one has put a little effort And marketed someone wrongly You might not
have done it Maybe other agencies are doing it Now when your core business is there You are putting effort on it When your core business is YouTube Then why aren't you doing it? When I was saying You should do it because it's your religion That means Your whole agenda is views only Right You I feel like a YouTuber Needs to put a lot of effort Do you think a good writer is a good YouTuber? No 10 good writers work in a YouTuber So whoever has those 4 skills Put a lot of effort That works Now
let's see Ranveer Alawadia He has shifted to podcast Right Earlier he used to give lifestyle grooming tips Earlier he used to sound like No you do this Say you should do this Say it happens If you notice his things Earlier people wanted someone to guide them Then A wave will come You don't know Who are you? So he has changed it You should do it Then again you are saying What is your credibility? Say it happens He started making people sit in podcast All the credibility is his I am going to Pallajad Right And answer
Ranveer is very smart Very smart I had made a podcast video I had said this in that That person understands views Right He is doing astrology on the same channel He is doing all that He knows How to fit in paid people So what you have to do You have to create some wider time content Where there are more views After that you have to do some paid content So in between In which you will get less views You have to fit it in between Then you have to bring 1-2 celebrities Then you have to
fit something So your revenue model is also getting ready You are creating content And people are also seeing That this is in their network I think you are marketing very well Crazy man You might know Do you charge for a podcast? I don't do it officially Wow, unofficially You are the number one He is not saying He is not saying Cut it Mute him I am not doing it Okay Okay, that's it You know, he also takes this much He knows about Rashwani I know about him Okay, bye I used to give Rashwani a long
time ago With a package I used to tweet and all Now it has almost doubled Yes I know I mean I know everything Yes, you know Okay I mean Your point of view is completely different My point of view is completely different Regarding content creation My POV is such that If a YouTuber wants to grow Then he is his bread Okay, he has to earn from it He has to eat from it 99% Indian content creators have a problem That they don't know how to grow They have to earn from the number of views They
have to earn from the brand deal And they have to die there It is relevant for 4 years If you don't eat for 4 years After that, either you get a lot of money So you are coming from the ground Otherwise, you are dead Now they are looking for what to do They can't make brands They are not able to become Prime in India Okay People say that Prime was sold by Logan Paul and his image They are more famous than Virat Kohli They also sell their 2EM and all That is also sold No There
is also product There is also marketing How do they go and market? To make a video We have kept this show You must have seen it We have kept a show You make a video That our Prime is hitting us Okay And its reels were cut And it was viral on Instagram for 4 days And what was the reason? Because we said it ourselves We are reeling for the 5th day This is a marketing set Now if you catch Virat Kohli 2EM is my brand It doesn't sell YouTubers don't know how to make a brand
YouTubers' bread and butter The bread and butter that will always be there It will only be their YouTube channel and sponsorship So for that, you have to follow unethical ways If you want To stay relevant Let's talk a little about the brand How should YouTubers make a brand? YouTubers don't know And I am specifically talking about short content We are assuming the whole video A short creator is watching And we are talking around the short We are making a long form video And we are talking about short First It is very difficult First of all,
your agenda is Yes First of all, your agenda should be You have to stay relevant Because Believe it or not Your views are going up as fast as they are going down And it's a fact And how is it a fact? The content creators you used to watch before There is a website called Socialblade Go to that and paste their URL See their monthly growth traffic They have a boom They have got 10 million or 5 million subscribers After that, they are stagnant 5, 6, 5, 6, 5, 6 They are not earning now They are
getting insulted That they are not getting brands Can't even reduce the channel They are stuck in a wrong situation First of all, you have to stay relevant And you have to make your own core audience Even in the shorts category Now Maybe I have a little core audience But not much Now I will tell you a video I avoid personal conversations on YouTube Because I think it's being watched for a reason And that reason is over I just uploaded a video In which I told that I have fever I had fever that day And I
didn't have videos in the backup And I said I have to shoot a video for today And YouTube doesn't give me a leave Because if I don't upload this video Then there is a very high chance That my algorithm gets spoiled Because I am uploading daily So I have to upload YouTube doesn't have leaves And this is the creator's dark side Whether you want to shoot or not You have to make content and get it made After that 5 lakh views came So it's like okay So personal branding is starting When did I take this
trial? I had taken it before That my mask will be revealed That they will remove the mask A company is giving me 2 lakh rupees I also integrated myself That I have to get 2 lakh Because they were getting I have money in the camera I will upload a video of you without a mask Look, I don't want to reveal it like this That 2 lakh deal was good We will see Gradually start integrating yourself With your content Do you want to talk about money? A company gave me an offer Is it a lie? Nothing
Dadar's company came They said remove this We will give you money And I said we won't remove I will show you here That your soap is working well I will put it on my forehead or I will put it on someone else and give a review They were like, no, it's okay, go, just don't remove it And there was like, one more agenda, let's remove it So I integrated it myself I just told you that I am making videos, I am making videos on creators too So I integrated it with my content So you have
to gradually add personal touch in your videos And you have to do it 4 times a month maximum People will not think that he talks about himself Tell me that guy because of whom I need you If you start your YouTube career, you will upload a video once in your life I need your help, crazy response will come If you do it the second time, it will be fine, if you do it the third time, nobody cares People will keep crying, this is Kejriwal, this is Kejriwal So I am taking a lot of people's names
Will you put all the names? Yes, all will come By the way, I don't take names in other podcasts, I am a bossy person You told me that you do it every day, I do it too I do it, I start it too I am starting to integrate them, not more than 4 times a month YouTuber means YouTuber You are putting a stick in the evening, you are putting it in YouTube Now there is a tech burner, he has a partner who leads all the companies, you know I don't know the percentage, it is not
confirmed But one person's job is only to market it, another person's job is to make an exhibition of it So either you need a co-founder, because you can't do everything And if you are a business mindset person, you will do it yourself You don't have to ask me how to make a business I am not getting the right product, I have been looking for it for the past 2 years What should I sell with me? I will not sell masks, the time is too short I met everyone, I told someone to start a business, they
sold masks I said I will not do business with you Who should I sell masks to? Why will someone sell my mask? I also get comments, give me a mask, I will start a company I said ok, you learn from me I want a product that is relevant for everyone I will give an example of Sourav Joshi and Flying Mist, it is my today's video Their videos make fun of kids and their mothers They have replaced TV dramas and serials Sourav Joshi has made a plan, he has teamed up with a company You make a
product, we will sell it Crazy margin, it was only a toyota 9999 something If it was selling, we would have kept the traffic sustained We would have added more videos and more products We would not have sold it on a sold out website We would not have left it alive There was a company called Bonemangui, it was a failed company I sold it, I did not sell it I think I sold it or not If I sold it, someone must have been running it The last phone cover is from 2012 It has the cover of
iPhone 12 Pro Max Neither 13 nor 14, why not Because they are not focusing on the company If I am integrating Hotiapa in my video Then I will leave it empty, no one earns for me Maybe 5 lakhs or 10 lakhs, which does not matter at that stage Hotiapa is selling your merch It was a fraud business Initially, they might give you a little good revenue But you can't milk it later Because new audiences are not coming every time If your audience consumes it on a daily basis Then it is a business Flyingbeast is like
that, same audience But a man He can give you a health tip What product did he sell We will sell ghee, oil, peanut butter Now he understood what I can sell according to my personality I don't involve my kids, I will sell according to my personality Where will I involve the kids If I care about my kids, I will feed them this The audience is mothers Who understand that this is healthy And they have purchasing power So they are buying That's why it was out of stock on the first day That's why it is out
of stock on many pages today It is possible that someone will buy 5 kg of ghee for Rs. People are becoming a habit of buying People will order it on repeat If the quality is good, they will keep ordering Then they become a brand If you have to sell things in a mask There are two things that sell One is shitsale You have to sell all the goods to anyone One is premium sale In which you select people You choose your target audience And you have to sell it and make it a repeat So maybe
you are doing toy launch You will get shitsale And the faster you go, the faster you go down And the business is flat But if you start making that Which is consuming people on a daily basis You will sustain it in the middle You won't fall down People will become your habit And then you will become a brand Brand is not a vote If you are making a brand You need business knowledge And unfortunately, not everyone has it So you should either find a co-founder And if you are not able to find I don't think
there is anyone other than him Because if he was so easy, everyone would have made it Now let's talk about editing I don't have a lot of knowledge Now the raw videos are selling At one time, animated videos were selling In 2021 and 2022 Now raw videos are selling more As I told you, our field has completely changed That you have to pick up the discovery clips And paste it here So the more the video is raw, the more it will sell YouTube India and Instagram Facebook is being made unfortunately So make as much content
as you can You will get views Not in terms of quality But don't put effort in people Video should not look professional I have a very good editor My video from a month ago It was a very classic edit We removed it It comes and a photo is put It comes and a video starts There is more views in rural content Less on that and more on this So when people think that classic animation is coming People think it will bore People have heard How to earn 1 crore on actual street So now they need
less technicality Animation was introduced So that technicality can be explained Now everyone will say This is just dry drugs Send us another type of drugs In which technicality is not explained Now someone started Starting with topical Because it was in trend But topical is still in trend Not tomorrow, not after 5 days Then those views are not retained So new audience is coming New is not coming, old is not coming So what should be done for that The advantage of topical content There is a disadvantage I break the algorithm In my mind And I see
that yes Topical content has views today, not tomorrow But what is the agenda of topical content Its agenda is never that it will make my career Its agenda is that it will give me a chance To come in front of people If earlier on my video 5000 views were coming Now topical content will give me exposure of 50,000 views Earlier I had 10 people 50 people were selecting Now we can do 5000 So it is giving me exposure To reach those people who can choose me But the biggest disadvantage of topical content Is that it
should run your channel And is responsible for dead cutting You must be knowing facts channel Open anyone's channel Nowadays facts videos are less Earlier it was running But now You see their videos Their average views is somewhere around 8000 to 40,000 And number of subscribers is 7 million Why? Go to popular videos 236 million That video has downloaded his channel That video is made on How to make expensive The fact is telling But the other fact is How does a whale breathe I have made your channel dead You need guts You will get fame You
will grind for 2 years You will get fame After that your video will get deleted You have to delete it I have done it I have made many friends It is a very good result I was making videos on Shark Tank I am making videos on Shark Tank I am sustaining all the videos I made a video on Virat Kohli My average views Somewhere around 1.5 lakh to 3 lakh And it was very good There was a boom on the channel I made a video on Virat Kohli Business is good Where are you investing One
day Recommendations changed from Shark Tank to Cricket My audience What views content It started changing to cricket Somewhere 2 million views Generated Within 2 days And the video is running I deleted the video Because I knew it will kill my channel And even if this thing was not happening My recommendation or audience It was not getting upgraded so quickly Because it will not be in everyone's sense Whenever you have a topical video For an example I have a commentary channel But I made a video on Elvis Shadab And it is booming Delete it It is
my opinion channel If you see One video is dead The next day You put another video It is also dead Delete it Because it will go to 36-50 million And your channel will be destroyed Then you will roam around with a dead channel And tell everyone that I have 4 million subscribers And then no one will know you It is very difficult to stay relevant If your number of subscribers Is not getting that number of views Then you are dead Or I can save 1 lakh or 2 lakh But you are dead So we never
focus on subscribers You become people's habit People's habits will keep changing You also keep changing And YouTube is so smart that it will keep giving you new audiences
