so look if you are offering free trials you are literally playing yourself look at me you played yourself so guys today I thought I'd shoot a quick video on why I feel mentally discouraged and just am NOT a fan of free trials when you're trying to grow your agency I see a lot of people out there trying to enforce the fact that you know if you can't get a paid client then that's fine start off with a free trial and I kind of understand the thinking behind it it's almost like having training wheels on when
you're trying to ride a bike you know I gotta ride a bike before you have alright I think some people still ride bikes without training wheels but you get the point better than AI think you're selling yourself a real real short if you are offering free trials I'm gonna give you three main reasons why first things first is would anyone who truly knows they're worth offer a free trial that's a question you have to ask yourself a lot of the sales process when you're trying to sign agency client is the sub communication it's not what
you're saying it's not your case study it's them looking in your eyes them looking at your body language and being like is this person who they say they are or is this person trying to me that's one of the beautiful things about the agency world and b2b you can't your way through it in the b2b world you'll get eaten alive you know business owners don't really around or good business owners don't really around so as I said if I have someone who comes to me because keep in mind I have my agency and then I
also have my training business in my training business there is a plethora of you know just micro tasks and outsourcers that I need whether that be outsourced or you know companies or actual contractors for a myriad of different tasks in the training business for my agency it's just super Slean super Slean I was gonna say slick and lean at the same time and I just have pretty much one employee so keep in mind I'm on the other side of the table you know I have service providers coming to me and as I said I don't
ask them what their case studies are I don't really drill in you know most the time I can really tell whether someone is gonna provide a good service just from the way they carry themselves now if someone comes to me offering a free trial that tells me a hell of a lot about them because someone you gotta ask yourself honestly you know would a prolific lawyer or doctor offer you a free trial the answer is no so why is it that you know as agency owners we think that you know getting free trial clients is
in a you know a great way to start it's not it sets the entire relationship off on the wrong foot and that kind of brings me to the second point which is humans innate just sense of loss you know let me put a situation in front of you let's just say it's one of my friends right it's one of my friends and I queueing generous and I give one of my friends $10,000 and then I go back to that same friend a week later and I'm like hey dude I'm really sorry I'm gonna need 5,000
of that back because you know well whatever reason you know just have to take care of family or what not although my friend has literally just gained $5,000 he won't look at it like that he'll look at it as I gain $10,000 and then I lost $5,000 he won't look at it as he's actually just gained $5,000 and that's very very similar with if you sign a free you know free trial client if you sign a free trial client and let's just say you do get them good results I mean astonishing results to the point
where they are like I want to hire you for your full price number one they're gonna feel an innate sense of loss because you were offering something for free and then now they have to pay for it that's not a good feeling for them now this is something commonly used in like the software world you know you get a 14-day free trial of something you get to try it out and then after you have to pay for it when that's a $50 a month subscription a $10 month subscription that's fine but when the service charge
is $1,500 $3,000 $5,000 people don't feel very good about that so as I said even if you do get this client absolutely killer absolutely stellar results they're gonna be pissed yeah because at the end of it they're gonna be like okay I had something that I wasn't paying for before and now I have to pay for it they aren't gonna look at it it said in the same in the same way my friend if I give him $10,000 and then said hey dude I'm really sorry I'm gonna need 5,000 back but you still got $5,000
free that person looks at it as a loss rather than now when you start with a new agency client the first 30 days is by far the most important first of all you set expectations how you set the the working relationship between you guys that's just the most important thing and if you start that first 30 days on the basis of you are trying to win over their business so that eventually they could pay you that's literally the worst possible way you could start off now a lot of people bring up the argument that hey
man I need those free trial clients just to gain some experience gain some exposure and number two you know they could refer me to their network now - absolutely just squash your point about you know me getting some experience or what not need to understand one thing you know another common misconception I see in the agency world is you are an agency owner if you are delivering services yourself know if you learn Facebook ads or if you learn content creation and you are that's a fly and you are delivering the services yourself what you are
is you are a service provider or a contractor you know depends which way you want to see it and I've done that in the past you know I was literally a one-man team and I call myself an agency you can get away with it but realistically you're not really an agency so you need to understand we're not just trying to create more jobs for ourselves we're trying to build a real real business what businesses is using leverage and systems so you can scale so I drill this into people time and time again use the Expedia
business model if you don't know what I'm talking about there's a link right below this video to watch a 90 minute free training go click on that link and I'll tell you exactly what I mean use the Expedia business model because it is almost dumb to think that in 30 days you can learn nabil what would you tell someone you know there was a course out there which was learn how to be nabil level content creator in 30 days and become a high-ticket like creative agency do you think you could learn what you're doing in
30 days yeah okay so that's why I get so irritated when I see people like hey you know in 30 days become a Facebook Ads expert and start charging like 5k a month to clients or like you know become an email marketing expert in 30 days start charging you know 3 for K per month service for you it's like are you really that stupid I mean come on that's so I mean that is almost that so disrespectful that's like literally telling someone hey you know nothing about tennis in 30 days we're gonna have you pick
up a racquet learn tennis and then you can become a high-ticket tennis coach does that sound realistic to you no because it's not realistic and it's in the same way if you are starting with absolutely no skill no idea about social media no idea about Facebook has no idea about LinkedIn no idea about you know content creation you know and these are all different facets of sort of the broader sphere of the agency world you know for example with me I have a paid traffic agency you know my girlfriend has a LinkedIn agency you know
like so it just depends on what served you know like I don't bother learning content creation these days because I just don't need to you know so I'm not saying you need to learn all those things but your agency preferably should specialize in one of those things so if you have absolutely zero idea about what you're gonna sell very easy you just use contractor arbitrage Expedia business model contractor you're the agency you're the operations you're the systems and the sales and the management your contractor actually provides added service and then now you have a real
business not what I see tons of other people do which is hey I have and I've done before so I understand where this is coming from not you know hey I have four clients hey I just have four bosses and I do all the work myself that doesn't make you an agency okay so that should squash your idea of oh I need free trials to get experience no that's stupid because you shouldn't be if you have zero experience on a matter you should be getting a contractor to do it for you you should be scaling
your agency to the point where it's doing 5 to 10k a month and then at that point go out of your way and learn Facebook Ads go out of your way and learn content creation pretty much all the best business owners I know initially they knew nothing about what they were selling they focus on sales and operations and then they learnt it after you know with me I tried learning and it's going on a bit of a tangent but I tried learning Facebook ads or learning Facebook ads you know I bought all the Facebook ads
courses I work with coaches none of it helped they were all useless the only thing that really helped me was real-world experience and working with my contractor at the time who's not my employee working with him and being like hey dude you know why did you do placate this ad set at XML budget or you know so on so forth you know that's what you should be doing when you first saw actually I tried learning Facebook ads in the first four or five Facebook ad clients I had I all charged them very very little amount
of money they all dropped me after the first month and it was an entire nightmare so you know in terms of getting experience just use a contractor just don't be stupid that's that and then the second one which is referrals of the entire free trial like you know of all the people saying hey you should offer free trials what no I guess the only point that I kind of think is valid is the fact that if you do a good for a job for them then they might refer you to other people but that said
like that that that's the same whether they're a free trial client or a paid client so why not just get a paid client and then have do a good job for them and if you don't know how to actually deliver the services yourself once again just use contractor arbitrage and then once you've done a good job for them they will tell all their other friends you're gonna get the same result either way whether they're free trial or paid client and let me also tell you and I guess it's kind of like my last piece that
end of the market sucks like I've had clients where I charge them less than you know we're the equivalent of two thousand pounds per month they suck like you know a serious no they it just sucks you know like my clients that in dollars pay five figures above they're the best ones and currently I only have one and it's so funny--i the only client I have right now I have clients that hover above like eight nine thousand dollars but they only want to have a ten like five figures plus it's so funny the clan that
pays me five figures a month in retainer is literally the client that I don't talk to ever neither does my team all right it's always the clients that pay the most that are the least headache that's almost the client who pay the least there are the most headache you know so not only are you gonna be doing this for free for someone but I guarantee that they are gonna be such a pain in the ass that it's gonna turn you off having an agency when you should be enjoying having an agency for house callable and
sustainable it is compared to like just hating your life because you've gone a free trial client they're not providing you with any income they're being a pain in the ass because of that end of the market I can tell you as I said it's just the worst so all in all this is turning into quite the nightmare and that's what free trials are in my opinion is quite the nightmare and really as I said I just wouldn't recommend free trials to anyone because because anyone who's offering free trials quite clearly you wouldn't want to work
with them anyways number two there's no need for free trials if you use contractor arbitrage and number three if you have just offered someone a service for free and then you try to charge them later it's it's that lost thing as I said it's just not gonna work out and all I can say is don't play yourself don't go out there trying to offer free trials because if you are hitting up businesses and business owners and you're offering a free trial in that exact same amount of time you could be offering a paid service and
they're gonna respect you as a business owner and give you the time of day so hope you enjoyed this video in the comment section let me know what are your opinions on free trials let me know what your experience with free trials have been because look I could be entirely wrong I'm sure well actually no I'm definitely not wrong but I'm sure there have been some cases where you know someone's offered a free trial and maybe it's worked out you know if you're one of those people let me know and if you're one of those
people that it's offered a free trial and it's just gone disastrously wrong also let me know down below anyways guys hope you enjoyed this video and I'll see you in the next one
