Right welcome in this video I'm going to be giving you the [ __ ] road map to becoming a copywriter in 2025 this is the video if you have been struggling to be a copywriter in 2024 any of the years preceding it we're in a new year and New Years mean new opportunities so buckle up pay attention get a notepad yours may not have your initial on it but get one nonetheless okay cuz I'm about to give you a lot of Information on how to become a copyright in 2025 all right I also have a
PowerPoint so that you can follow along and you don't get lost cuz I'm about to just let loose there's no modules it's just [ __ ] pure information coming at your face pause not in a gay way okay so pay attention all right so editor if I was going to start copyrighting in 2025 I do this okay cuz the stuff in 2024 won't keep working in fact I'd almost be at the point where I Say it doesn't even [ __ ] work anymore okay so pay attention this video is specifically for 2025 if you're watching
this in 2024 it's going to work going into the next year if you're watching this after 2025 stop [ __ ] watching it it won't work anymore okay specifically for 2025 and the reason is because the game is changing [ __ ] if you're watching this and you are not making five figures a month as a copyright I am Going to assume you're struggling and the reason you're struggling is because the game's changing like any industry like any profession like any skill the level keeps increasing which means the level at which you need to perform
keeps increasing which means if you're not ever evolving you're going to get left [ __ ] behind and someone that hopefully watches this video is going to take the money you could have had all right like I Said what once worked once worked meaning past tense meaning isn't going to work in the future which is why I'm making this all right you going be like this smart intelligent lady and be like I got to change my [ __ ] [ __ ] up which you do okay so hopefully you'll pay attention so like I said
pay the [ __ ] attention in this video I'm going to teach you the basics of copyrighting in 2025 if you don't know the basics okay if you're coming into this brand new and You've seen a little bit of copyrighting and you're like I want to try that in 2025 good this is going to help I'm going to teach you how to actually write in 2025 and what to write in 2025 because there are things you could have written in 2024 and 2023 and maybe 2022 which did work scrap that okay 2025 there is only
a couple of things you should be writing and if you're not writing these things you are wasting your [ __ ] time and you should pick a Different industry okay three how to actually get clients and price clients getting clients probably the hardest part about being a copywriter we're going to go over that and secondly no one talks about this how to price each client cuz again no one talks about that you start doing this and you're like oh this is brilliant and you get on a [ __ ] sales call and you're like I
have no idea what to price this person I am going to address that okay so pay Attention and lastly some unorthodox advice which I have learned myself to make near to a million dollars doing this which will set you apart in this industry because there are millions and millions of people doing this and if you want to get the [ __ ] curve Edge and become the guy that makes all the money and starts doing whatever the [ __ ] he wants you need to be ahead of the curve and these unorthodox tips are going
to allow you to do that okay now just Quickly who the [ __ ] am I to tell you what to do I've been over this a few times but if you don't know who I am we just Breeze through it I was born in Essex lovely place in England you should definitely go on holiday there I was expelled from school twice I not exactly an educational wizard I was a failed golfer I tried to become a professional golfer and it wasn't for me unfortunately I had a different plan in life because I couldn't become
a golfer I was forced to become a plaster in 2023 which is [ __ ] I was making about 60 an hour 10 hours a day waking up at 600 getting in at 6 and then I'd try and do something at the end of the day to try to make some money I [ __ ] hated my life it was disaster disast disastrous no cuts and then in early of 2023 while taking a [ __ ] I found copyrighting which is what I have now used to propel my life into the position it is now
which I'm hopefully going to Be able to teach you okay on the 5th of February 2023 three I signed my first client and I had my first $25,000 month a year later and since then I've made at least $25,000 a month every single month going forward all right just to show you that if you're in a position where you're making no money you can go from fuckle and nothing to [ __ ] everything and everything all right it is possible I'm also dyslexic as [ __ ] so if there's some spelling mistakes in this Presentation
get over it and I'm mildly talented at taking the Pierce out of homophobe hom hop phobic people no I'm mildly talented at being homophobic [ __ ] whatever okay now you need to adapt all right now I mentioned this earlier if you don't adapt you're going to get left behind as you can see I've put an illustration of a man on the screen if you don't know who that man is I suggest you [ __ ] go Google adapt and and figure out if you Type in adapt on Google this [ __ ] face will
come up because the world is moving so quickly so many people every year are trying to get into on my business and if you're not ahead of the [ __ ] curve you're going to get left behind I knew this when I began copyrighting I knew there were people making loads of money at the time and if I didn't at least do something different or something out of the norm compared to these people I was always going to be in their Shadow I was Always going to be in their coattails trying to grab onto them
and you got to [ __ ] get out of that all right it's like when you're skiing you can ski in the same Trail or someone else or you can go off piece to go on your own [ __ ] Trail and hopefully get down the mountain quicker than they can and I [ __ ] realize that and that's what you need to do okay so you need to do what others want which is in a few instances and you have to try things others Haven't tried which is mainly going to be the [ __
] in this video okay because you got to understand if you're doing the same thing as everyone else you're going to get the same result as everyone else and 99.9% of people get no [ __ ] results because they just do the same thing as everyone else all right does that make sense hopefully like if everyone's doing this and they're making no money if I do that I'm also not going to make any Money all right so you got to do something else that's why this video exists okay so through the duration of this turn
your [ __ ] ego off understand I know what I'm [ __ ] talking about and I'm going to help you and if you just get your [ __ ] notepad out and listen to all of these lessons sequentially and linearly it might allow you to breach off from the pack of losers and start making some money doing this properly okay so firstly what is Copyrighting again I'm going to Breeze through this I assume you probably know what it is if you watch all my other videos but just to Breeze through it copyrighting is sales
in text any persuasive words on the planet that is trying to get you to buy something that's copywriting okay where is copywriting anything in advertising so copyrighting is just sales in text right it's just the words that people write persuasively to try and get you to buy Things and you are going to find these words all over the [ __ ] place adverts emails Billboards rappers websites if you're looking at something and it's trying to get you to buy something and it's in the written form that's copyrighting [Music] okay it's not very difficult if if
you if you're if you're uncertain on what the [ __ ] it is literally just rewind the video [ __ ] 45 seconds okay now why The [ __ ] is it amazing and why is it even a thing cuz a lot of people know of the word but they don't know what it is exactly and why it is a thing exactly and why it's so amazing so you got to understand something and I can ask you this now in fact you can tell me when in your life did someone come up to you and
tell you how to sell never no one has ever come up to you unless you took a specific sales job and come up to you and said here's how To sell [ __ ] okay you were never in kindergarten you were never in school and the teacher sat you down and said right [ __ ] whatever your name is today we're going to learn how to sell no you some [ __ ] like trigonometry or abrasion or some [ __ ] whatever some [ __ ] [ __ ] that literally you're never going to use
okay and that is the likelihood for basically all of the people on Earth no one was taught how to sell and because no one was taught how To sell no one knows how to sell and that includes business owners okay and so what you are going to do is you are going to learn how to sell stuff as a copywriter which I'm going to teach you and then get paid to do do it that's why you exist because there are people in this world that sell [ __ ] like this [ __ ] book and
they have no idea how to sell it okay they know how to make it they have [ __ ] all clue how to sell it all right and you're going to get paid To sell their stuff writing okay I'm going to teach you how in a second but that's how all right now why is it amazing one it's easy to learn literally if you just pay attention to this video and a couple more you'll be able to learn it it's not very difficult and two it's fast to scale you can make five figures in five
weeks and five figures I mean $10,000 a month month on month on month okay I've seen it happen numerous times because I've helped people do it Okay and it allows you time money and location Freedom right time you can do whatever the [ __ ] look at me time it's literally [ __ ] 5:00 p.m. you should be at work I'm recording videos location freedom I do not sound Arabic I currently live in Dubai I am English okay it allows you to go wherever the [ __ ] you want cuz you can work online as
long as you've got a laptop you can make money and money freedom you can make a good living out of it if you do it the Way I'm going to teach you you'll make loads of [ __ ] money okay who uses copyrighting like I said the people you are going to be working for the people that are going to be paying you write this down this is important are businesses and influencers all right I'm going to Breeze over this but Brands want to sell their products and influencers want to sell their [ __ ]
okay brands that make books and lamps and [ __ ] water and desks and Chair shares [ __ ] businesses that sell [ __ ] okay they are going to need copywriters to sell their stuff and influencers are going to need copywriters to sell their stuff too and if you're thinking oh Tom but what do you mean by an influencer go on any influencers Instagram go in the [ __ ] Link in their bio I guarantee they're selling some [ __ ] all right like a program or an affiliate link or some [ __ ]
wank that no one cares about They're selling something and what did I just say no one was taught how to sell sell and so you are going to approach them in a way I'm about to show you and say hi I can I see you're selling something let me try and help you sell it and then you'll sell it for them they'll make however much money and they'll pay you to do that like one to two grand or a percentage of whatever they made okay and they'll have email lists and adverts okay so you write
Emails for them or you write adverts for them boom they'll [ __ ] make money and they'll pay you to do it okay cuz it saves them time and they have no idea what the [ __ ] they're doing all right now since that's out the [ __ ] way cuz I know most of you know that already so I I don't want to go over it again too [Music] much since that's on the way let's get on to the [ __ ] meat all right who's Messaging me one of my copyrighted friends has just
asked me to [ __ ] go and get cigars in probably the most expensive cigar place in the [ __ ] City anyway focus on the simple things so the reason I see most people not succeed is because they over complicate this it is a very simple business model it's not particularly easy but it's very [ __ ] simple okay and if you can just get past the not being super easy part I'm Telling you now you're going to make loads of money all right the reason people fail is cuz they over complicate it all
right right like they try [ __ ] which just isn't doesn't need to be [ __ ] tried okay there are things in this industry which if you implement just correctly and you just focus on those things you're going to make loads of money okay and it's the things I'm going to put in here all right if anyone's coming to you probably yourself As well and you're wondering I've been doing this for months and months and months and I'm not seeing any success why I guarantee it's because you're trying to do something which is too
[ __ ] complicated and you're better off just going back to the basics and hammering those cuz those are pro move to work okay as is with the way you write copy as is the way you do Outreach as is the way you get clients do the simple [ __ ] don't over complicate it all Right now what are you going to write going into 2025 there is only literally two maybe three things I want you to write okay and the reason I see people [ __ ] up at every hurdle is because they think
hm there's so many things to write let me try and do something different so I can you know separate myself and be you know awkward and [ __ ] try something different compared to other people don't do that Okay there are three things going into 2025 which I want you to [ __ ] write the only [ __ ] [ __ ] I write and if I write it and I make way more money than you doing it I suggest you write it too okay pay the [ __ ] attention in 2025 you are going
to be writing emails very simple adverts very simple and [ __ ] captions all right write these down these are important these are all I write these are all I tell people to write from a beginner all the way to The people I coach in stoic Academy my [ __ ] oneon-one students I don't care what you do I know people say all right vsls and websites an SEO yeah if you want to spend a million [ __ ] Years Learning something which is a million [ __ ] times more complicated than what I'm teaching
you to make a million times less money than be my [ __ ] guest but in my experience to make the most money in the easiest time and get the highest lifetime value for the clients you're Working with write emails ads and [ __ ] captions okay I don't write websites I don't write vsls I don't touch SEO I don't do none of that I do emails ads and captions all right and I do it with a key difference which we're going to talk about but those are the the three things all right and that's
all I'm going to teach you that's all you need to know to get to 25 Grand a month I have a client who's Making more than that now he's almost at 30 grand he's going to hit 30 Grand in December writing emails and [ __ ] adverts okay so an email very very simple as you can see you can go into your inbox on Google you can see all this [ __ ] go into your email and you'll see emails like this okay it's just an email on someone's email list trying to get them to
to to sell something okay so I don't know who made this Notebook someone but the the business that made this notebook a gar [ __ ] te has an email list and the email list will have hundreds of thousands of people on it and they'll get the business will get a copywriter you or me to write emails trying to sell them more notebooks okay cuz as the saying goes the easiest money you'll ever make is selling to people you've already sold to okay and that's the whole point of an email list is literally to just
resell To the people we've already [ __ ] sold to okay if you go into your inbox right now you on a million [ __ ] email lists that you will never open but you're in anyway okay like that time you bought [ __ ] lingerie for your ex-girlfriend and nowadays you still get promotions from Victoria Secret to buy butt plugs and [ __ ] okay cuz they're trying to resell you that's what you're going to write one emails okay look at that it's an email that I wrote you can just copy It secondly adverts
obviously a very [ __ ] simple one again one that is super super profitable okay again notebook company I guarantee they they write [ __ ] email sorry they write ads they put them on billboards and [ __ ] Facebook and Google and [ __ ] and people type in Notebook and this advert promoting this comes up and people buy it and you're going to write those adverts okay they're 50 to 100 words they're super [ __ ] simple they are Not difficult okay and captions the thing I am known best for pay attention to
the screen as you can see this is an Instagram caption all right you can go on Instagram you can find influencers and you can say hi I will write longer captions for you and you're going to think to yourself why the [ __ ] would I do that little known secret that I'll tell you for free cuz I used it a dozen times to get a fuckload of clients if you write longer Instagram Captions the people that look at that post will stay on it longer because they're reading the post as they read it the
video plays again and again and again as it plays again and again and again Instagram thinks it's a good video cuz people watch it more than once they then push it out into the algorithm more meaning more people see it because more people see it more people see the page because more people see the page they're More likely to see the business attached to that page and thus buy share okay which makes more money for people and so you can pitch client and say hi uh I saw that you have a brand or a [
__ ] Fitness page I am going to write longer captions for you and they'll pay you to do that all right cuz I made loads of money doing it okay and then you can filter who the [ __ ] is messaging me brav and then down the line you can then tell them to do emails for them as Well okay now like I said earlier there's something you you're going to do differently than most people to make this extremely [ __ ] good okay in 2025 the thing that's going to set you apart from most
people set you apart from [ __ ] anyone else doing this to to make you look like the Victoria Secret model amongst woke fat Beluga looking women is being super personal And super bubbly and super energetic in the way you Outreach and the way you write you got to understand something we are about to enter a revolution of AI where every everyone is using AI all the [ __ ] time and the thing about AI is it's quite predictable and it's quite Bland and so in order to combat that in order to to stand out
from the [ __ ] herd of AI wankers you need to not be like AI you need to be as hyper personal and Hyper bubbly and hyper energetic as Possible okay because AI is dull and robotic and woke and pathetic and leftist and gay and a human being hopefully a human being like you watching this has personality energy not [ __ ] brainwashed by the woke agenda with all this [ __ ] left [ __ ] nonsense wank gobbly goo [ __ ] all right and if you can make it very clear that you have
personal energetic bubbly style Outreach and writing which I'm going to show I'm going to give you some Examples you are going to stand out you please understand every single copywriter on the planet is thinking they're going to make a [ __ ] billion dollars cuz they're just going to like use AI to slave labor everything for them that is not going to work because if everyone does it what did I say in the [ __ ] first three slides if everyone does it you need to do something else and going into the next couple of
years especially this year Everyone everyone is like I'm going to use AI I'm going to use Ai and make the [ __ ] job a million times easier so I can write emails or I'm having a wank no you need to be completely polar opposite to that okay cuz business owners will know it as well they be so sick and tired of getting some [ __ ] washed up dorky glasses eyes looking prick coming up to them saying I've written an email for you and it's just chat gbt regurgitating the same [ __ ] okay
so Write this down AI is dull and pathetic and gay and [ __ ] human beings are personable and energetic and that is going to be your selling point every single person is going to be pathetic and dull and you are going to be personable and that is going to be your selling point okay it's also going to get way better results AI is not that good okay this is the quote I said if you write robotic you will be replaced Robotically think about that you can apply this to anything in life we've been seeing
this happen for [ __ ] years if you go into a supermarket nowadays especially in the UK there are people that that the there are cashiers human beings but there are also [ __ ] cashierless [ __ ] machines that will scan the food for you okay and most of these [ __ ] idiots are sitting there at the cashier like a robot you walk in walk in to get whatever the [ __ ] you want go walk in buy [ __ ] I don't know some [ __ ] crisps and then you go up
to the cashier and the cashier doesn't even [ __ ] smile doesn't even [ __ ] look at you doesn't even [ __ ] have a name just [Music] just like a [ __ ] robot and that's how they're getting replaced cuz they're so robotic I guarantee if you walked into a [ __ ] supermarket and the [ __ ] guy there With some fit [ __ ] [ __ ] guys imagine some fit blonde with massive tits was there and she said hi how you doing wow you look really good what are these oh
yeah these are the best crisps ever guys with massive [ __ ] buy these crisps you've got good taste would would you want a robot to replace that no exactly [ __ ] scan your crisps you've been coming back you eat the crisps come back and immediately get to scan another [ __ ] pack for you Cuz it's personal and the same thing is in copyrighting if you act like a bot you're going to be replaced by a bot you have to be personable you have to make people think I like I like working with
this guy I like reading this guy's work I like what he says his [ __ ] is the best it's not a [ __ ] robot okay I hope that makes sense okay so be personal so AI example this is an example I've [ __ ] ripped from chat gbt okay I I don't even know what I said Something like [ __ ] write a [ __ ] humorous email I even tried to make it humorous because these things are so [ __ ] Bland robotic I was like write a humorous email cuz it's [
__ ] and I'm not even going to read it out you can just pause the video and read it okay it's [ __ ] it's bland it is not going to replace a copywriter it is not going to get you paid it's sure as [ __ ] is not going to bring any results and it's just going to Make the people that actually write personably and have personalities their life so much easier okay [ __ ] [ __ ] right and then a personal email one I wrote is this okay again pause it compare the
two go back editor go back between those two mine and the AI one mine and the AI one compare the two one looks like a [ __ ] droid wrote it one looks like $25,000 a month stud with [ __ ] Barbie in his bed every [ __ ] Morning wrote it okay there's a difference all right that's so important please go over that again if you need to I'm telling you that alone will be the differentiator going into 2025 just make your [ __ ] copy look bubbly and personable and if you do that
you'll be Off to the Races okay [Music] next where to learn and how to practice so I see a lot of People in my comments and people online reading books and they're like oh I'm going to learn copywriting and I'm going to read a book or some [ __ ] and I can't tell you to read books cuz I never [ __ ] read a book okay I'm not going to tell you something I haven't done myself but secondly books take a lot of [ __ ] time like when I wanted to make money I
wanted to make it that [ __ ] day I I couldn't reading a book [ __ ] this could take a week to read okay also I'm dyslexic I don't want to read and so I thought [ __ ] it no I'm not going to read okay books take a long time they're also they also cost money they also take a long time to get delivered I mean I'm sure the information in them is good but I didn't like that I didn't want it okay so if you want to read a book go ahead but
I don't recommend it what I recommend you do to learn is Either watch reputable people on the topic or listen to podcast if you go on Spotify or apple music and you sift to the [ __ ] [ __ ] you get past what's that [ __ ] idiot [ __ ] what's that [ __ ] stupid name Hawk to a [ __ ] [ __ ] you go through the rubbish okay and you can you can get to educational style podcasts and there are loads of podcasts just talking about copyrighting and they're free they're
completely [ __ ] free you all you need is a phone And a [ __ ] Spotify account which is like [ __ ] all money okay and then you can listen to them there's hundreds of episodes so the ones I I suggest you listen to are the David garfinkle podcast really good and the hot copy podcast listen to those on repeat when I started all I had was airpods and my [ __ ] Spotify and I listened to these podcasts day in day in day out I would wake up in bed I'd [ __
] put my earphones in I'd listen to this [ __ ] I'd Go to the gym I'd listen to this [ __ ] I'd come back and eat I'd listen to this [ __ ] i' take notes on everything I learned and I'd [ __ ] repeat the process that's allowed me to learn while doing [ __ ] while also not paying which is better than a [ __ ] book all right so I I highly suggest you do that if you want to learn in 2025 you need to act quickly and you need to
act effectively and reading a book takes a long [ __ ] time and you can't multitask with a Podcast you can multitask I'll [ __ ] a [ __ ] I'll I'll [ __ ] [ __ ] my girlfriend and listen to this at the same time she be like what it'll be like I'm multitasking I'm making I'm learning about making money and supplying at the same time okay it's beautiful and that's what you got to do okay you got to be competitive again what's everyone doing reading books and [ __ ] [ __ ]
books okay try reading a book while having [ __ ] [ __ ] a girl it's impossible okay I guarantee you can do it while you're listening to a podcast I've done it okay let's try it and then secondly tutors and mentors okay now I don't give a [ __ ] right if you listen to me brilliant if you like me good I don't care who your Mentor is I just want you to get a mentor that actually does what they are saying because I'm not going to name Names cuz I know these people but
there are people in the industry people in the online money space that say oh you should become an agency owner or a copywriter or a Salesman and they don't even [ __ ] they haven't they don't even do the thing and even worse they haven't even [ __ ] done it in their entire life you know who I'm talking about I don't even need to say it there are people online telling you to [ __ ] do Something to make money and they are making money from selling you the information telling you what to do
and they don't even [ __ ] do it they've got some coach join [ __ ] wank incubator and I'll teach you how to write copy me my coach or teach it's [ __ ] okay you don't want to do that learn from a mentor make sure the mentor actually [ __ ] does it I am a copywriter I have been doing it for over a year and a half I actually [ __ ] do It okay I don't care who your Mentor is ideally if you want it to be me good but get someone
and [ __ ] stick with them and make sure they do it okay and secondly sign up to email lists all right so I have an email list you can sign up to my email list I write emails almost every day depending on on how bu busy my schedule is and I will send you emails and you can critique my emails and study them okay the best bro I'll tell you now the best way to get Good at something is to just copy what people are doing analyze their [ __ ] analyze their [ __
] conceptualize it and implement it as your own that's what I did to get good and that's what you can do too so sign up to email lists type in copyright email list go onto it put your [ __ ] email in if you're like oh Tom but I don't want to get my email flooded with [ __ ] knowledgeable content which is going to make you loads of money fine make a burner email on Gmail broke loser gmail.com bang put it in [ __ ] get emails from [ __ ] knows who emails every
day from million dooll copywriters read their emails break them down why are they good okay this is nice well I'll steal that I'll put that in here that's all I did I do this to this day I'm signed up to about 25 30 email lists and I steal their [ __ ] I see what they're writing and I use it as my own okay you can just steal it like there's a saying if you Want to learn something learn from the best don't learn from who's teaching it like I played golf my entire life I
didn't really like listening to my coaches I much preferred listening to the best players in the world because the best players in the world are the best players in the world the coaches are just teaching the theory they they're teaching what they think they know whereas the best players in the world are actually doing the the they Actually have the skills so my coach would come to me and say oh uh try this or put put your hand this way and I'd be thinking but you know Tiger Woods doesn't do that you know Tiger Woods
told me to do something completely [ __ ] different you know and who am I going to listen to you that get gets paid you know 50 Grand a year and you learn it from some some [ __ ] book or tiger [ __ ] Woods like learn from the people that actually do it you know and Just steal it from them cuz how you're going to get the best results cuz it's what they're using okay so podcast and tutors and mentors at email lists okay just steal it okay doesn't [ __ ] matter all
right no one's going to bro I steal [ __ ] from people all the time you think wow you're such a good copyrighted Tom I just learned it from someone else because I saw them do it right and you can do the [ __ ] same now now that you know where you are Going to learn from people you need to practice properly now I have an entire [ __ ] video dedicated to practice I don't care what you want to learn whether it's writing copy playing golf sucking dick traveling learning to type anything if
you want to learn to get better at things I have an entire video dedicated to teaching you how it's called it's called I don't know what the [ __ ] is what what I even [ __ ] call it I don't even know but just type in on my Channel Tom Starck practice and you can watch that and I guarantee you'll be able to learn anything in an insanely quick time because it's super good okay now the way to practice copy is as follows as I said practice expert copy find an email list copy their
[ __ ] secondly once you copi their [ __ ] remake it so if they've written an email about how their day was or how they've sold something just steal it just [ __ ] just steal the whole Premise of it and write it as your own I did this the other day some guy wrote an email about how he was taking his daughter out for [ __ ] coffee and something about the way the coffee mug was [ __ ] uh designed allowed him to take one of his clients and use the idea from
the uniquely mechanism coffee mug in a in a brand he was using writing for and and Implement that into their sales into their marketing and so I then you I then looked at something in my own life Stole it and put it into a brand I'm working with to to hopefully to hope to to get them better results okay just steal [ __ ] all right and then make it your own so read something really good try and copy it and then make something completely different on your own okay learn from the best implement the
best make your own okay so learn from the best copy their [ __ ] implement it on your own make your own [ __ ] all right I hope that Makes sense then once you've learned that write at least 30 pieces of copy now I say 30 for a good reason one 30 is more than you think people think oh 30 emails that's easy no it's not okay 30 emails is a lot of [ __ ] emails and most of you will quit by that point it's kind of the threshold to see which of you
is a [ __ ] loser and can't really make it it's just all talk and no walk and who actually wants it so if you write 30 Emails you've proven me and yourself you are actually competent and you and you want to do this full time cuz if you don't you just like you just proven to yourself that you don't care okay and also in my experience which is extensive after writing 30 emails you're pretty [ __ ] good at writing emails okay it takes quite a lot of skill to write good 30 emails all
right and another thing I want to say lazy learning leads to a [ __ ] chance of Earning if you just write the same email again and again and again and again and again you are going to make no money you are not going to get clients you are not going to improve your copy you are not going to make more money you are going to stagnate and that's the whole premise of what I teach if you're going to learn something make it more [ __ ] difficult for yourself try something complete the task and
then think okay how can I make it harder most people try something Complete the task and then just try and [ __ ] complete the task again how the [ __ ] is that going to make you any better it's not it's like [ __ ] get a girl girl and and you [ __ ] her and you make her come if you try and [ __ ] her the same way and you make her come again that doesn't make you better at [ __ ] her you got to think okay I made her come
how can I make her come twice or you going to [ __ ] hit a golf Ball and think oh okay I hit it 250 yards how can I hit it 300 not how going to hit 250 yards again you have to constantly be trying to make it harder on yourself and going into 2025 if you do that you are going to constantly be ahead of the curve cuz most people don't act like that most people don't work like that most people try something complete it and then just repeat what they could only [ __
] do that isn't how you get good at things that's how You stagnate like a [ __ ] idiot and then you come to me and you say Tom I've been doing this for 6 months and I've got no better and my clients don't pay me anymore and I don't get any results what do I do and I and I looked at your emails and all the exact [ __ ] same you haven't done anything different you haven't tried anything you haven't revolutionized you haven't tried to do something which other people haven't tried you haven't
pushed yourself you've Just sat there like a [ __ ] [ __ ] and done the same thing again and again and again and no no wonder you've got the exact same [ __ ] results okay do not do that okay try to constantly refine your craft I've been doing this for two years two [ __ ] years to this day I'm still trying to get better I dropped $25,000 on a mentor the other day this [ __ ] dude he spend he he charges hundred grand per email per [ __ ] email okay I
paid him a load of money to Teach me so that I can teach you for free you're lucky [ __ ] hit subscribe okay constantly be trying to improve all the time it's never good enough it's never good enough okay you're going to be sitting there thinking oh I'm really good firstly you're not good okay because you're probably not better than me and I'm not even that good because there's people way better than me okay always try to be better and another Thing if you become the best you'll get paid the most because you can't
avoid good talent if you write emails that do amazing people are going to know if you have a [ __ ] client but you write emails for them they're going to make loads of money and they're not going to be able to help but see how amazing you are and then you can [ __ ] ask them to tell their friends about you and boom you'll get loads of clients okay this is what I teach just be the [ __ ] best Right so yeah if you don't want to succeed in 2025 write the same
[ __ ] email but if you want to get good and you actually want to succeed always push yourself I know it's hard yeah it's hard guess what everything's hard if you want to get good at something you have to [ __ ] do more than everyone else which is why the fruits of the [ __ ] top of the tree are sweeter than the fruits of the bottom with the scumbags and the Animals You want to be a [ __ ] animal you want to be licking a fruit that another [ __ ] warthogs
licked okay or [ __ ] wilderbeast you want to be [ __ ] top of the top the [ __ ] sweetest fruit okay so a practice exercise you can do use this okay I use this myself I use it for the people in STO Academy learn something actually [ __ ] try and repeat and repeat it until you can do it okay okay so for example learn a hook a hook In copywriting is how you get people's attention try out some hooks okay and repeat hooks until you can do them in your [ __
] sleep all right so for example learn a hook okay how write writing a hook about not not notebooks right while writing uh hook about notebooks I would say um revolutionary way to start noting down your ideas so you can never forget them and hopefully make a million dollars on them within the next year okay that's a Hook technically or um are you sick and tired of having incredible ideas while you sit alone at bed sorry are you sick and tired of having ideas while you're lying there alone in bed thinking wow if I could
only figure out a way to keep this thought in my mind I can make a million dollars from it well here's a notebook so that you can roll over get a [ __ ] pen and write your thoughts down okay whatever come up with some Hooks and [ __ ] get so good at them I can come up with them top of my head but you can't okay do it until you can okay that's how you get better at [ __ ] something you can always do in your copy I actually tell tell everyone to
do this you can steal this now whenever you're writing copy whenever you're starting always open with a question always every single piece of copy you write I want it to open with a question so for example you write a piece of copy About again notebooks I would open the piece of copy if I was writing an email that's say hey man are you sick and tired of losing thoughts mid thought or hey man are you sick and tired of losing thoughts in your head and then not being able to remember them the next day do
you see what I did there I've asked a question now you're probably wondering Tom why would I ask a question the reason you want to ask questions is Because questions are really [ __ ] engaging you got to understand we need to get people's attention the best way to get their attention is to make it feel like the screen is speaking to them if you ask someone a question on a page it suddenly goes from them reading the page to it feel to it feeling like the page is speaking to them it's like more engaging
it's like you're reading you're reading you're reading you're reading and then the page asks you something Like what the [ __ ] huh I mean the example I used here was hey man is your dick microscopic oh yeah thought so yeah okay yeah you're sick and tired of not being able to make your girlfriend come afraid she's going to leave you for me it's my [ __ ] massive [ __ ] is going to [ __ ] make a jizz everywhere yeah okay well what we can do for you is actually we have a we
have a tool that we can give you which is can make your dick girth [ __ ] Behemoth Size okay but you you get them in with the question okay so yeah always open your copy of the question think what am I writing for right now how could I how could I ask a question the opening line CU if you do that more people are going to open it and more people are going to like it okay right where to get clients and how how long are we so far 40 minutes you lucky [ __
] you should hopefully be writing all this down [ __ ] I've been speaking about notebooks for long enough you should be using yours where to get clients and how so in 2025 it is a whole new ball game I started this in 2023 and when I started I was like [ __ ] man it is not easy to get clients and then I got kind of good in 2024 and I was like [ __ ] it's getting harder in 2025 if you are not ahead of the curve and you are not Diligent in the
way you try to get clients it's over okay it is it is over the the rate at which it is getting harder to sign clients is only increasing you have to be at the cutting [ __ ] edge of intelligence and knowledge and method to get clients okay so listen to me now cuz this is super important okay but before I talk about Outreach something that is going to be the most Important thing which again I've spoken about before which probably none of you [ __ ] listen to because you think you're too [ __
] clever if you want to get clients in 2025 and do not M mistake me for a second when I say this if you want to get clients in 2025 you actually have to be good and I don't mean you need to have been writing for a few months and think you know your way around copyrighting I mean you need to be able To recite copy in your [ __ ] sleep while having a nightmare simultaneously you need to be so good at writing copy that you could do it in another [ __ ] language
the better you are as a writer the more likely someone is going to want to pay you to do it and I use that example and people don't get it let me use another one in life when has it ever been about anything else everyone here knows football everyone here watches football if you Wanted to be a football player would you think I want to be a football player right get your [ __ ] shoes on get your football kit on and then just walk around the country and knock on the [ __ ] door
of every stadium and say hi yeah I want to be a football player for your team please can I can I can I play for you no cuz that's [ __ ] [ __ ] and no one would say yes so how do footballers start playing for these big teams do They go around every single club and start knocking on doors like manic retards no they just become the best they spend years and years and years and years getting good to the point where they then start playing and someone notices how good they are and
their [ __ ] life changes can you now relate that to the copyrighting world most people are just slaving away they're knocking on every door knocking at every business every Brand like a [ __ ] [ __ ] like a loser saying please please please please please let me write for you let me write for you it's no different the businesses are going to look at you and think no why the [ __ ] would I work for you you look homeless you can't string a sentence together on a page and you're just [ __
] I'm going to work with the guy that's actually good and so what you need to do is Instead of being a [ __ ] idiot going around outreaching all the time Focus most of your efforts on just becoming the best and that isn't sexy and people don't want to hear that news flash this is 2025 you don't have a [ __ ] Choice anymore there are people that will use AI to just send a million Outreach a [ __ ] day you can't compete with that on sheer volume alone you can't compete the time
has moved on where just [ __ ] sending Outreach like a [ __ ] slave Isn't going to work anymore and I'm telling you the way you need to succeed nowadays is by being the best just improve your skills because the skills you then have will take you so much further cuz then once you have the skills you can start knocking on doors and your knock has a lot more weight to it they'll open the door and they'll be like oh just another [ __ ] oh wait what oh okay wow this is okay wow
okay This is pretty good okay yeah all right yeah bang okay let's have a chat okay cuz you're better you know if Ronaldo walks up to any football club he has to knock like this but it doesn't matter cuz it's [ __ ] Ronaldo he's so good everyone will play with him and if you're a good enough copywriter everyone will work with you I'm at the point now where I literally have more clients they know what to [ __ ] do with because People are begging for they like trying to trying to slide up my
[ __ ] leg trying to get to work with me because I am so good at what I do compared to most people that's not to suck my own dick it's just the reality okay I spend most of my time actually trying to get good at this instead of just trying to slave away yeah a year ago it worked I'll be honest a year ago you could slave away nowadays you can't you have to be the best okay and if you're the best people Will come to you which makes it a whole lot [ __
] easier all right so keep keep that in mind think H what should I do today should I wake up and just you know ruin my [ __ ] Knuckles on the keyboard and send a million [ __ ] Outreach or should I study copy understand it get better at it and then use those skills to write some good copy for a prospect hopefully it makes them loads of money and then bang use them as a testimony and get more Clients okay now where do you get clients you are going to get clients with Tik
Tok Tik Tok is the key but Instagram is the door so imagine you have a key and a door obviously to open the door you need a key but to get into the room you need a door so Tik Tok is the key you're going to use Tik Tok to use Instagram okay and the way you're going to do that Is as following so write this down this is a methodology I've used time and time again okay so you can just [ __ ] steal it from me because I am the gift that keeps on
[ __ ] giving hence the Hat okay so go on to Tik Tok you can do this as I [ __ ] speak go on Tik Tok find an influencer ideally something in your Niche so I'm a golfer I type in on Tik Tok how golf skills or whatever some [ __ ] go golf lessons golf coach Whatever some [ __ ] to do with golf okay it doesn't matter type in something something on Tik Tok to do with your Niche so if you're good at writing novels or sewing together clothes or [ __ ]
you know a lot about animals or whatever [ __ ] then type that in on Tik Tok type in tennis on Tik Tok type in finance banking on Tik Tok whatever the [ __ ] it is type in something you are good at into Tik Tok once you've got once you've done that find find a Creator that's making content click on it then go on one of their posts see if they make good content once you figure out they do go on their bio click it they should have an Instagram go on their Instagram send
them a compliment about what they [ __ ] said about something in their content wait for them to get a reply and then just send them some value okay like an email or an ad or caption or something they can use to make more Money okay and then keep doing that until they reply to you so go on Tik Tok find someone find their Instagram send them a DM send them some value and keep following up with them and follow them like a [ __ ] stalker okay follow them like a fly while you're eating
dinner out in Spain and you just got this [ __ ] pesting little [ __ ] [ __ ] fly constantly trying to get to your food you got to be really annoying to these people you got to [ __ ] send them a message and if they don't get back to you next day send them another message next day send them another message next day next day next day next day next day and you're probably thinking Tom isn't that just going to be super irritating isn't that just going to be super annoying aren't they
going to hate me I'll tell you now a lot of the time people try and Pitch me [ __ ] like video editing which I obviously don't [ __ ] Need cuz I'm a wizard when it comes to speaking they say oh you want a video editing thing and I say no or I'll see it and just like ignore it and then the next day they'll they'll say it again and then the next day they'll say it again after like 12 or 13 times I'll be taking a [ __ ] one day I'll have some
free time I'll think oh you know what yeah what is that [ __ ] it Video Edit yeah yeah okay I don't want it but okay whatever at least then I opened It cuz a lot of the time people they can see your [ __ ] they just they don't have the time to open it okay and in this industry it's better to get some some result some answer than no answer at all you don't want to have someone [ __ ] with you like that you don't want to send the messages and not know
if they want it or not you know it's better to get a a firm [ __ ] you no I don't want it the nothing at all okay cuz at least if they say [ __ ] you I don't want it you Know bang okay you can move on who cares you know that's like with with a girl like if you're messaging a girl and you're like oh does she want to [ __ ] me does she I mean obviously with me they do but do they want to [ __ ] me do they just
want to be friends I don't know it's it's just annoying and it [ __ ] with your head you want to be like hi I want to [ __ ] you and they're like okay bang or hi I think your heart come to mine and they're like no I don't want to I only see you as your friend Co fine block them hit up their friends who gives a [ __ ] okay but at least you know then you can actually tell the difference cuz otherwise they're going to be stringing you on for months and
months and months and you're not going to be sure and it's going to be sheer so get a response out of them okay and then just follow up forever okay and then get on sales call and then charm the Everlasting [ __ ] out of them and if you Don't know how to do sales calls check out my [ __ ] sales call video or join stoic Academy and I'll teach you one-onone all right now some bonus tips no one talks about about again everyone everything in here is meant to set you up for 2025
because the [ __ ] that's working in 20124 is not going to work in a few months you have to be personal okay in your Outreach you have to be personal do not Outreach someone And say hi name doing anything with email hi hi yeah hi there oh by the way I saw you have a business and I'm a citer and I do emails and I want to write one for you and do you want it don't do that okay you need to be as personal as possible because that's going to make people like you
people get pitched every single day in 2022 this might worked in 2023 it didn't really work in 2024 it didn't [ __ ] work and in 2025 you have a Better chance of [ __ ] Mariah kery in the ass than trying to [ __ ] pull this [ __ ] off it isn't going to work okay so you have to be personal find something about their content that's actually useful something that might even benefit your life and include it in the first message you send them like if you message if you message me don't
do this cuz I'll block you but you can say hi Tom saw your YouTube channel it made me more money and your Video about this really helped and and I've been able to make loads of more money and then I joined Star Academy and now I have you know a better sex life and more money and more location for you to my life is a better in every single way possible and I just want to say thanks have have a good day okay that's personal I can tell you've referred it to other things which I
know makes it only eligible to be sent to me okay you got to send your message and think would This message make sense to anyone else on the [ __ ] planet and if it would don't send it okay two be the tortoise not the hair obviously everyone here if you had a semi-decent childhood and like parents and like childhood with like books and [ __ ] and Nursery you've probably heard of the story of the tortoise in the hair and I'm not going to say it here because I'm not a [ __ ] storytelling
little [ __ ] I'm not your [ __ ] teacher but essentially there Was a race between a tortoise and a hair and the hair say to the tortoise I'm a million times faster than you I'm definitely going to win the race before you and the ttoys just like struggled it off like a [ __ ] G and just said nah [ __ ] you I'm going to win and no one knew how the torto was so confident so enigmatic so you know abrasive in the way he spoke but he said no to the hair
I'm going to win the race anyway the race started the hair [ __ ] boomed off Instantly left the ttoys for [ __ ] dead everyone's thinking oh the tortoise is going to lose oh the tortoise was chatting [ __ ] oh whatever whatever whatever 3 four five hours go by the tortoise finally gets to the end Finish Line and what does it see sitting there fast a [ __ ] sleep because it ran out of energy cuz it's a [ __ ] idiot the hair and slowly but surely minute by minute the tortoise overtook
the hair and won the race and the point of that Story is is that you don't need to be the quickest you don't need to be the most [ __ ] outgoing you just need to be the most patient I coach people and the ones that fail don't fail cuz they're with me but the ones that take the longest to succeed are the ones that just Blitz it they'll be like oh Tom I'm going to send a million messages in one day yeah watch me and I'm like don't do that you're going to burn out
and they're like yeah No I'm built different I can definitely do it I have this experience in life watch me I'm going to send 100 messages every day a week later that [ __ ] dumbass comes on a zoom call with me I'm like right how's the progress gone and they're like oh I I I couldn't or like I was tired or I'm I'm I'm sick and tired of this so it's [ __ ] and I'm like you [ __ ] idiot I told you don't worry about doing a million Outreach a day just be
able to do at Least a certain number every single day okay it's better to do the same number every single day for a [ __ ] year than it is to burn yourself out like an idiot trying to do 100 in a day okay because if you're going to you're going to burn out mentally before you burn out physically and if you burn out mentally there's no [ __ ] chance you win there's none you're going to you're going to be doing Outreach and you're going to want to [ __ ] blow your Brains out
you're going to be doing Outreach it's going to come to nighttime and instead of picking up your toothbrush to brush your teeth you're going to pick out a [ __ ] revolver and just try and blow your MERS out you're going to want to [ __ ] hate yourself okay focus on the long term not the short term okay in the long term the clients are going to come if you're good like I said the clients are going to come all Right thirdly act non Shalom and by that I mean you got to understand it's
like a law of the universe the harder you try and get something the bigger push back there is for you to not get it and the same is the case here in my experience if you're really really really really pushy like let's work let's work let's work hi hi hi it comes across his death desperate you know and that's the same case in everything like with girls like with business like with money like with Everything the more you push push push push push the more the resistance is to push you back and in my experience
what I've seen is if you just don't really give a [ __ ] the client's kind of like more open to working with you cuz they can see that you don't care it's kind of like you get a sales call and I mean I do this to this day cuz I I really don't give a [ __ ] like when you really don't give a [ __ ] this works brilliantly cuz I have endless clients I don't need a [ __ ] client but I'm going to call the client and I'll be like yeah so
yeah this is what I'll do etc etc um we could work together I mean I've got loads of clients so I'll have to see but we could probably do this um how much you making yeah okay so we could do that I'll probably charge you this much but um I'd have to like get back to you Etc I just don't give a [ __ ] I just don't care I literally don't care and and they're looking at me like this smug [ __ ] Arrogant [ __ ] who is he like he just doesn't doesn't
give a [ __ ] like and the fact that he doesn't give a [ __ ] must mean that a he knows what he's doing B he has loads of clients and C he doesn't need money which means he must have loads of clients and he must be good at what he does it's the people that come on sales call they're like right yeah so uh basically um I just want to [ __ ] work for you and make loads of [ __ ] money and like [ __ ] what just go Away you don't
want that and they'll be able to sense it from a mile away you just want what the [ __ ] if you act like that my [ __ ] table just broke okay even the universe knows it's gay don't do that okay you just want to be nonchalant like yeah I can do this for you blah blah blah blah blah and you ask you don't give a [ __ ] because that will make them think okay he has loads of clients which means he Probably does this loads of times and unlike all the other people
I've had Sal schools with he doesn't give a [ __ ] he's probably he probably doesn't need the money as much you know and that gives them confidence you know again it's with girls I know I keep talking about it but if you go up to a girl and you turn up and you're on the date and you're kind of like yeah whatever like you're just sitting there Just [ __ ] whatever yeah drink bang okay yeah what's your name yeah okay oh yeah you're beautiful yeah yeah okay cool yeah listen uh uh something's come
up I need to go bang leave she's going to be sitting there thinking this pretty girl she she spent [ __ ] two hours getting ready she can be sitting there thinking this [ __ ] this who is this guy every date I've been on the guy has been over the [ __ ] moon to be with me he's been trying to [ __ ] me immediately He's been he's been buying me endless drinks trying to get me drunk this guy's rolled up he's [ __ ] had one sip of his gin and tonic looked
at his phone and he's had to go [ __ ] go somewhere else what it just makes him think he doesn't give a [ __ ] he must get loads of girls why what's so special about him is he a millionaire cuz he have a 9 in dick what is it and then then they want you more okay I pull this [ __ ] all the time I bring girls to the casino [ __ ] Speak them for minutes and then say oh yeah my buddy here I got to go gamble like what and they
get a message later that night oh did you win any money smiley face yeah I'll spend it on our next day bang smooth they're like okay so if you just don't [ __ ] Focus too hard and you attack nonchan they want to they want to work with you more okay it's a universal law number four push the odds in your favor So I know I said don't burn yourself out but you do want to push the odds in your favor and the way you can do that is just by doing more [ __ ]
volume okay and also doing it on a longer time frame going into 2025 you need to look at copywriting as a means to an end like this is it like I will do this for the rest of my life I do not care if it takes one week one month one year 10 10 years a [ __ ] Century don't care I am going to do this Every single day until it happens and that's how I thought I literally started copyrighting and I thought right I'm going to send out every single day it is like
waking up and brushing my teeth in the morning I wake up I brush my teeth I have a coffee and I do Outreach and then I have lunch and then I have dinner and then I [ __ ] whatever I just do it it's part of my day forever and if you can do that you're going to push the odds in your favor a lot okay and the Way you can do that is just by making it become a [ __ ] aspect of your life all right most people that fail most people are going
to fail in 2025 I just in it for the short get rich quick like oh I'm going to make some money and then just [ __ ] never do it again you can't be like that need to come into this and be like right for the next however [ __ ] long it takes I'm going to do this every single day whether I want to whether I don't want to whether I'm going to get Any results I don't give a [ __ ] I'm going to send Outreach I'm going to get better at writing and
eventually eventually it's going to lean in your favor okay right pricing again no one speaks about this so it's different this year because I know more than new in the last previous years so you can just steal this you're [ __ ] welcome I used to say at least $1,000 you want to make at least $1,000 And that is still the case but for your first client you're going to have to be shorter and the reason I say that is because if you adhere to the principles I spoke about earlier if you get paid a
less amount that's fine because you got to understand something if you're the best you only need one chance when Ronaldo got signed to man United he only needed to play one game for Sporting Lisbon okay now it was a friendly no one got paid it was a friendly game but he Needed that one chance to prove to the big boss he was the [ __ ] best and it's the same case here you can take a smaller amount of money say $100 for a [ __ ] gig and think oh this is no money no
no no no no you're the best if you start working for $100 with the quality of work you're going to give them they're going to look at you and think [ __ ] hell what the [ __ ] Jesus and then you got your foot in the door and then you start getting them Insane results and then you ask and then you know what you do you ask do you have any friends that might also want to help that might might also need my help and then they'll refer you to their friends because you did
such good work for them they want to tell their friends about you it's like my it's like my friend who [ __ ] girls amazingly [ __ ] a girl makes them come 18 times she tells all her friends they break up and then all her friends line up start dming him hi I was Friends with cuz now they all want some cuz they know how good the [ __ ] result was I want 18 orgasms it's [ __ ] out works it's the same case here you do amazing work for this client they tell
their friends about you they want amazing results too and because they know you're good you can then easily easily charge them like two grand this is what I did this is what I tell people to do literally just become the best then charge like $100 work some [ __ ] gig give them amazing results and then get a referral bam okay have I spoken about that yeah so like general rules okay that's the general rules all right now the unobvious areas no one speaks about this because when it comes to learning a skill people think
very within the parameters of the skill like do this practice blah blah blah blah blah if you want to be ahead of the curve you need to think outside the box okay now There are things you can do to give you an edge that no one [ __ ] mentions and I know no one mentions them because [ __ ] hell go hiccups and I know the people don't mention them cuz I've never [ __ ] heard them and I'm the only one that speaks about this so you're welcome you can listen to this if
you're still here by the way you're going make loads of money this year but this is really going to help Okay if you haven't already please subscribe with me in the world right I'm obvious [ __ ] up my voice is gone sweetheart can you make me a coffee please my voice is going on obvious area number one so you need to learn to speak learning to speak is the biggest superpower in the world learning to speak has made me over a million dollars in the last year being able to articulate yourself Emphasize your ideas
vocalize the things that you're thinking convince people to align themselves with your way of thinking comprehensively and concisely is a [ __ ] superpower people can't do it people are stupid people can't string a sentence together without saying um and art and like and what and cuz they're dumb and they didn't learn and so when someone comes along like you or certainly like me we've been speaking for what [ __ ] 1 hour straight with no Cuts no takes have you heard me say um more than three times no it is very very impactful and
it's going to help when you're recording voice notes to clients when you're on a sales call with a client whatever it is if you're able to get your point across and get your way of thinking across in a compelling manner it is going to make them think this [ __ ] guy knows what he's talking about I tell you now man I know people that are good copywriters and they they They're so good they're great but they get on sales calls and they don't sign clients and I'm like what happened man and then I go
over their sales call and it's just like it's painful it's [ __ ] it's just disgusting like you got to understand people just can't talk people can't speak people could be the best in the world at something but they're just not [ __ ] good at talking they just can't get their [ __ ] words out their ideas Out thank you and that that holds a lot of people back and so I I I I implore you I have a speaking guide on this channel too and in storic Academy I'm going to make an entire
[ __ ] program teaching people how to speak because if you can speak properly I'm telling you now you don't even need to be that good you can just convince people I have literally told clients I am so not qualified to work for that I'm the guy to work for them And they're looking at the screen thinking this guy has spoken for [ __ ] 5 minutes straight without stuttering telling me why he's the best what he can do for me and how he's going to do it how the [ __ ] like they're just
enamored they can't they can't even [ __ ] get their head around it why cuz I was just good at speaking I was good at articulating my thoughts and it's a skill you can [ __ ] develop and learn and is one of the biggest domains that You can use to improve your entire life and it's one of the things people don't talk about get on a sales call and be like um oh yeah um um so yeah okay so I'm a copywriter um and the thing I'm going to the thing I'm going to talk
so yeah basic what the [ __ ] are you talking about no the deal's over okay if you come at a sales call with me and and you start sounding like a [ __ ] penguin or a [ __ ] [ __ ] that's it okay no speak correctly speak Concisely get your or get your thoughts in an orderly fashion and give them to me deliver them to me with [ __ ] Amazon Prime level efficiency okay cuz that makes you sound sounds so much more compelling all right so eliminate um and a like an
M from your vocabulary okay read a dictionary learn different words speak on a [ __ ] camera get to get to know understand what you sound like understand the syntax become eloquent in the way you speak study elocution if you Don't know what these words are go and [ __ ] Google them that's what I did and that's why I'm able to speak so [ __ ] well that's why you're still [ __ ] listening to me okay and exude confidence on camera okay [Music] and by the way I'm not telling you this because it's
like Theory I'm telling you this because it's it's working for me I'm also a [ __ ] I'm a prophet because of what I Preach you've watched my [ __ ] Santa Claus I'll speak for the last hour straight and you know I can [ __ ] speak cuz I've been doing it okay so believe me when I say it's going to help all right number [Music] two learn basic sales skills like I said in the beginning no one knows how to sell anything no one sat you down in kindergarten and said hi This is
how you sell no they sat you down and said hi this is a circle this is a triangle okay yeah okay I guess that is kind of useful but like dumb [ __ ] like bro I remember I was trigonometry who the [ __ ] uses trigonometry or Pi what the [ __ ] is that going to do to your bank account how the [ __ ] is a [ __ ] equ equ you need to work out on a [ __ ] calculator going to make you more money never I'm telling You the [
__ ] education system is so rigged for you to being poor is ridiculous but you need to learn to sell okay sales is something I can't really teach you in this video cuz it'll take too long but basically you need to understand basic needs you need to understand pain points you need to understand what makes people tick what they want what they don't want what they want to hear what they don't want to hear talk about future framing talk About past results talk about all these things which are going to make people want to like
you make people believe in you you know if if you're a student of mine you had to take a sales call it was very deliberate you know like it's it's yeah I'm just I'm just going to say it now like the way we get people into stoic Academy is by selling them the way people get you into a [ __ ] Amazon store or on onto Amazon is a very specific way the the way People write advert is a very specific way and it can be learned and once you're on a sales call with someone
if you understand the psychology and how people tick you will be able to sell them a lot easier I'm telling you I've been on sales calls and because I'm able to speak correctly and I know how to sell people I've taken someone that didn't want to buy and all of a sudden they're now pay me $35,000 a month to write [ __ ] emails on a Google doc Okay and it's something you can learn all right like I said like I said here learn basic needs learn to pick a pain points and again learn to
make yourself look like the solution so I'll give you an example here when I'm on a sales call with a client they will be trying to control the frame which I won't let them cuz I'm a [ __ ] genius I'll say Okay brilliant nice okay before I answer that can I just ask you a few questions so that I can you know frame the entire Conversation properly and give you the right answers afterwards and they'll go yeah okay and I'll be I'll be like so uh how and sometimes I'll say uh but deliberately because
it takes them off edge you know and I'll say uh so how much are you making this year and they'll say 00 Grand and then I'll go okay brilliant how much do you want to make at the end of this year and they say uh 600 Grand okay and I'll go and I'll get my notebook and I'll get my [ __ ] pen whatever and I'll say Okay 100 Grand 600 Grand okay so we're looking at a $500,000 problem right and they'll go oh yeah [ __ ] okay and I'll say okay bril so $500,000
what have you tried so far well I've tried my emails I've tried marketing it's not worked he like okay youve tried and tried and tried and how much return have you seen of that and nothing it's like okay yeah I mean I can see some spots here $500,000 is quite a Big gap I think I could help you with that because typically what I do with clients in your situation make up some [ __ ] say some [ __ ] okay what I usually do is this this this and this and then basically it's going
to cost this much D and they're like damn that's a lot and I'll say yeah but would you give me $3,000 to solve a $500,000 problem even if it was a possibility and if it doesn't work okay we'll go all separate ways and I'll Refund you your money and it just enamors them you know every solution they think I am the [ __ ] answer I'm [ __ ] ubiquitous you can't escape me they're like yeah but but but I've got it and they're like yeah but what about I'll handle it and like and before
you know it they're just like okay fine yeah [ __ ] it let me pay you okay and like I said that's a very that's going to be a more in-depth video but you need to learn sales all right Three Personal Image has the camera [ __ ] moved why is the camera moved [Music] weird anyway Personal Image again no one talks about this you are a full grown adult asking people to take their money you need to look like someone that knows what they're doing with money and know that and look like someone that
understands how to make money and be a Competent individual so something I want to ask yourself right now do this right [ __ ] now immediately don't don't even move ask yourself would I pay myself based on how I look and by pay myself I mean $2 to $3,000 ask yourself look at your [ __ ] self right now however you're sitting whatever clothes you're wearing whatever shape you're in whatever you look like would you pay [Music] You probably [ __ ] not okay you probably sat there in bed on your [ __ ] couch
with your belly and your small dick and no money in your bank account and your [ __ ] [ __ ] beard with no no muscles nothing you look you don't look like someone that could [ __ ] competently handle money and if you don't look like you can competently handle money why the [ __ ] would anyone give you any it's a logic fail okay so something You can do very easily is just look like someone that is more likely to get given money look like someone that's more trustworthy with money look like someone
that knows what they're [ __ ] doing I know they don't they say fake it till you make it just [ __ ] fake it till you make it all right now I couldn't do that with all areas like when I say Personal Image that means the way you look the way you talk the way you act the sort of Surroundings you're in I had no money when I started I had no [ __ ] nice clothes my background was a [ __ ] plain wall cuz I was in my bed but I could [
__ ] speak well I could tell you what I was thinking comprehensively and concisely I could do [ __ ] that and that was enough okay so all of these areas can come together and amalgamate and if you get them all together you will look like a more Confident individual and they'll put they'll trust you more okay if you when people join Star Academy they join because of a few reasons it isn't just one because I I have fuckloads of testimonies it's two because I speak comprehensively it's three because I have money to prove that
I know what I'm talking about and copyrighting has made me loads of money and it's full because I can tie all of it together if I was a loser bum fat wanking no testimony Uncomprehensive [ __ ] [ __ ] [ __ ] [ __ ] they wouldn't trust me my Personal Image would be wared they' be like what the [ __ ] okay I'm telling you people don't think about this it's a big [ __ ] deal when I do I have friends I've spoken about this I have friends that run agencies and they
need copywriters and I say why won't you hire copywriter and I'll say and they'll say you know what they're good at writing but they just look like [ __ ] nerds They just look like Geeks they're just like [ __ ] losers they look incompetent you going be the best writer in the world but they go on their Instagram and it's like a [ __ ] picture of a [ __ ] cat or [ __ ] Sunset it's just [ __ ] no don't do that look competent okay now if you're wondering okay Tom BR
how do I look competent if you want to look competent you can check out my Instagram okay it's just something you again just Copy me okay Tombo go on to Instagram copy mine all right and I don't care what your exact style is I'm not saying it has to be exactly like me you can't be me okay but you can be the best version of you think how can I make myself look a little bit better get rid of the [ __ ] gay [ __ ] in your captions get rid of the [ __
] pathetic profile picture look like you know your [ __ ] look competent and that takes you such a long way all right no one talks About that but you can use it and then finally lean into yearly Trends so when you're trying to become a copyrighter and trying to get clients I wear this on [ __ ] sales school I wore this on a sales call 3 days ago and I know you're thinking H so funny I didn't think it was [ __ ] funny it it built Rapport the guy was like H nice
hat I was like yeah nice hat do you have a hat what you doing for Christmas this year Rapport building Before you [ __ ] know it with friends no like and trust me now he wants to give me his [ __ ] bank details okay but when you're trying to be a copywriter you can lean into yearly Trends okay so a few times a year when you're giving people work or you're trying to work with people you can take a new angle based on the time of year so typically people try and lean in
and they say oh but would you like would you like emails Or would you like captions or whatever and it's hard unless you're really good it's hard if you come in and say hi name whoever Christmas is around the corner have you written your Christmas Christmas sales emails yet I'll read that and think oh [ __ ] no and then if you send them another message and say hey I wrote a sales email for you for Christmas let me know if you want it they'll be thinking thinking oh [ __ ] yeah [ __ ]
it why not bang send it over to them because it's Christmas it's a sale they make loads of [ __ ] money bang you then message them and say hi how did the I did this for a [ __ ] client at stalk Academy [ __ ] what's your name oh I don't want to Butch your name British guy you know who you are he wrote a [ __ ] welcome series for a woman uh for Black Friday for free and she and and and he pitched her and he said oh I don't know if
you've got this In place right now would you like me to write it and she said yes oh my God I have no time please do it for me he wrote it cuz he was taught by me they were [ __ ] Immaculate I went over them with him she sent them out she made like 17 grand over the Black Friday weekend she then messaging back and said they were amazing now he's going to work the full time and she's a massive influencer and she's going to tell all her friends about him and that worked
because of the Time so he just swooped in and you can do this swoop into influencers businesses swoop into businesses and CEOs and just say hi do you have [ __ ] this in place do you have a Christmas sale in place do you have a Valentine's sale in place do you have an Easter sale in place summer Halloween Black Friday [ __ ] white Friday I don't give a [ __ ] New Year all these things in place you have these in place and usually they'll ignore you but because of the time of Year
and they know a sale is going to happen and they probably haven't got [ __ ] round to thinking about it they'll give you a chance and if you're good which I keep [ __ ] coming back to if you're good they'll see they get amazing results and boom they'll like it you'll start working together you'll get a [ __ ] client you'll start making money they'll tell their friends about you all their friends want to suck your dick as well you'll make more money you Quit your [ __ ] job you be doing this
full time you'll be Ming me saying oh my God Tom I watch that video and now making more money than ever in my entire life thank God 202 2025 is the year I changed my life bang done success okay and you can do it using this I do this all the time now and you're going to have to use it in 2025 just think what time of a year is it okay Christmas bang and then give it a month what's coming up Valentine's okay yeah I'm Bitchless and I'm not going to get my dick sucked
but I could get some money bang okay right what's next Easter okay I'm already fat as [ __ ] I weigh £400 the last thing I need is [ __ ] chocolate send them a [ __ ] email see if they have a sale in place anyway okay summer Halloween like I said Black Friday whatever use it use the [ __ ] times of the year okay so yeah like I said this is the [ __ ] thing you can use editor put this um a bit earlier Hey yeah so hey whatever name uh summer's
coming up so I put this together for you in case you haven't got around to it yet send that to them okay and it will work works all the time all right right and finally if I wanted to be a copywriter going into 2025 I would say this to myself every single night before bed and the first thing in the [ __ ] morning the hardest you will ever work Is when you're making no money quote from Jordan Belford and I remember hearing that and I remember that was like a Eureka moment for me because
when I heard that quote I was making no money and I was working way harder than I am now bro what was my day like today woke up it's a Tuesday woke up did nothing had sex at 10: played golf put some balls in holes had Sixx at four like my day is literally I do nothing now I work for Like 2 hours a day and then just [ __ ] chill and the hardest day i' ever worked was when I was making no money and if you're making no money right now I want to
tell you young man old man young lady older lady in between [ __ ] LGBT whatever the [ __ ] you are the hardest you're ever going to work is when you're making no money because there is this thing called momentum and when you start getting it it is going to change your life getting one client is the hardest Getting another is easier getting another is easier getting your first $1,000 is easy sorry hard getting your first $10,000 is easier than your first thousand the momentum builds and your job as a human being is to
find the momentum wheel and put all your [ __ ] energy into just pushing it just getting it turning the hardest part is just getting the wheel turning just getting it moving it's been static for probably 20 years 15 years 25 years however [ __ ] old you are you've got to come along and just turn it once once it turns once it will turn on its own and then it'll turn faster and faster and faster and before you know it you'll be 23 making 25 Grand a month working 2 hours a day waking up
to a blowj job and going to bed with a [ __ ] coffee at [ __ ] 900 p.m. in Dubai okay people quit because they don't get the momentum if you get the momentum you're going to succeed so just just just do this for me Now make an oath to yourself swear whatever your name is say I Tom am not going to quit until I see some momentum Because by the time you see momentum you're not going to want to [ __ ] quit cuz you'll start making money okay [Music] and I think that's
everything so if you're still here by the way if you're still here I want to give a quick side note I make quite long videos and a lot of people don't see the end of these Videos they click off cuz they're just losers if you're watching this I know the kind of person you are you I don't know if it's in copyrighting I don't know if it's in business I don't know what the [ __ ] it's in if you able to sit through this video with no cuts and no takes and just pure knowledge
you're going to succeed I don't know when I don't know how the kind of person that can watch this far in a video and still pay attention you are the kind of person That succeeds and I'm not saying that to give you some hippie jippy [ __ ] praise to make you feel better I know the kind of person that succeeds and if you're watching this far and you haven't got Tik Tock brain and your [ __ ] your [ __ ] neurons haven't been fried you're going to succeed you're going to succeed I'm telling
you now it may not be the the level of success the other people succeed but it's going to be way [ __ ] more than you than most people Have okay and that's it okay use this for the next year come back to this I've said a lot of [ __ ] I've probably said over 304 40 50,000 words in this video go over it again hopefully you took notes go over your notes all right because this is going to at least be applicable for the next year okay I've seen how this indry goes I
have been in this industry a long [ __ ] time and if you are listening this far and you implement what I've Said hopefully by this time next year you'll be making more money than you know what to do with in a place that you aren't [ __ ] born in living a lifestyle that you couldn't imagine working hours which most people would [ __ ] raise an eyebrow and call [ __ ] on because it is possible okay it's absolutely possible all I can say now is get after it basically if you want us
take this to a step further this will take However long if you want to get this done if you want to get your first client in 30 days you can join Star Academy okay I have people buying Porsches I have people making $30,000 a month I have people quitting their jobs I have people dropping out of uni I have an academy where I teach people how to become copywriters in the most eloquent fluent effective way I know on the [ __ ] planet and I'm happy to post about it I am happy to tell you
about it I know people are like oh I don't mean to plug I mean to plug because stoic Academy is changing [ __ ] lives and if you are interested in rocket boosting your your success going into this year below is a link please inquire we'll see if we can help you and if we can congrat your [ __ ] Nation it might just change your entire life all right beyond that work hard okay if you have any questions DM me on Instagram besides that send me a question down Below in the comments I will
try and read it if not it will at least give me inspiration for a new video and yeah now you have everything you need as a copywriter to go into this new year in 2025 and [Music] succeed get the [ __ ] after it
