have you ever wondered what it would be like to look over the shoulder at a million dooll professional copywriter you could learn the same process that he's used to close clients like Panasonic Burger King Warner Brothers and more well for the next 10 minutes you're going to Shadow me as I take you through the exact step bystep process you need to follow to find clients all right this seat's a little bit too high so I'm going to move so it's absolutely crucial that if you want to follow these steps you do not skip a single
one these aren't things I've just written for a laugh you actually need to follow what I do here the first step is to identify a product Market fit so what is that basically you need to find a group of business owners who have a common problem on the internet for this example I'm going to use a simple one YouTubers who sell courses there are millions of courses out there in every type of Niche imaginable could be yoga courses business courses chess courses now the people who make these courses also make YouTube content to sell the
course so we want to go on YouTube and pick nich let's say it's bodybuilding we want to find channels that make educational content about bodybuilding who might sell a course this guy for example Dr Mike diamonds now in my experience this guy can sell in so many different ways if he just has a good copywriter working for him so this guy probably has a funnel yep he's got a funnel to try and book people on calls with his business team so if they collect your email address that means they're going to be doing email marketing
which a copywriter like you could write for they could also have you test different funnel so they're sending all of these people from their YouTube channel onto a page on their website if they send it to a different page with slightly different copy written on it they could get a higher conversion rate on their website and of course there's a type of copy that you can write for this guy which is worth so much money and it's hidden in playan sight I'll let you try and guess what it is for a second YouTube scripts just
like a movie most great YouTube videos have a script and the reason for that is because when a script is in place you don't ramble and you don't go off topic if he can make more content that drives more people to his seals funnel he can make more seals so you could write these scripts for this guy and make a ton of money so now we've identified what we call a market and the product you're going to sell here is your copyrighting services so these two things together create what I call a product Market fit
once we have that we can sell the [ __ ] out of it bro I am sweating buckets while I record this video and this takes us on to our next step which is deep diving so we have our boy Dr Mike here we've identified how we can help him but how do we pitch him in a way that will a get his attention B make him trust me and C get him to pay me so now I have to do some actual research on this guy I have to really deep dive into what he
does and what his problems are I'm going to see what I can find out about this guy and come back to you but it's sweaty out here oh mama okay so I've done some research on this guy and within like literally five seconds I can see that he's just done a collaboration with Mike thirston who's another Fitness YouTuber right so seeing this collaboration got my brain going in all different directions and I had some thoughts there's no way this guy just flew to Dubai to meet Mike thirston to make one video that's got like 50,000
views there has to be another reason he's come to Dubai I started researching everything about Mike thiren and this guy and business masterminds in Dubai and I found this video from William Brown which is a mastermind recording from a couple of weeks ago and if we take a quick look who is it that we see here on the right that's our boy Mike so now I've established more information about this guy which is that he goes to Mastermind events in Dubai and that may be something that we can use to personalize our Outreach to this
guy now before I go and use what I found here in an actual Outreach message to this guy I need to First build some trust and credibility of who I am and why this guy would even want to work with me because there's no point sending him a message if I know he's not going to reply because he doesn't trust me have you ever seen that scene in The Wolf of Wall Street where he's like the only real objection that they have is that they don't trust you guys why should they trust you I mean
look at you you're a bunch of [ __ ] sleazy salesman right it's basically the same here so getting this guy's attention is one thing but actually getting him to trust me is difficult but hey you're trying to build the most ideal lifestyle business in the world if it was easy you'd probably already be able to do it so business owners are just like the rest of us they want to to see social proof before they buy something so for this example you need to get what's called case studies so case studies are previous examples
of your work for other clients or examples of how your work performed when you give them to other clients so you might say yeah I did this campaign for Adidas here are the videos we made they look good or you could say I did this campaign for Adidas and we sold $50,000 more of their shoes which makes it sounds more appealing because you've actually generated a result for them but how do you de case studies now there's two ways to do this there's an ethical and a slightly more unethical way to go about it the
ethical way which is what I would do is to go and offer the same service you were going to charge this guy for but give it to him for free it means you can basically inter turn with a couple of different clients but then get some results and have a name for yourself now the unethical way is well I let the famous YouTuber Casey neistat tell you what it is that we wanted to work with that would never hire us we just would make the [ __ ] commercials put them on our website and pretend
that they had hired us that's how got my first job for Nike no whether you want to do this or not it's really up to you it's not something I personally did because honestly I didn't even know you could do this realistically you're not going to get arrested if you fake a testimonial for a website it's just a little bit unethical but you're an adult so make your own call here so now that we have a little bit of credibility behind us and we've done our research on this guy how do we actually get his
attention well the fourth step in this plan is to do some Outreach look look at this man it's a pool and a big head now recording a loom video is generally the easiest way to display a high level of effort you can also go the extra mile if you really want to make money here I've met a lot of business owners in real life and if I really want to impress someone I'll buy them a gift before I see them you could write a YouTube script or an email for him and send it to him
in the email before he's even responded it just lets them know that you really care about them and you actually want to put some time into working with them and doing it this way will allow you to practice a [ __ ] ton on your copyrighting skills so I'm not going to write the whole cold email that I would send to this guy but basically what I would say is hey Mike noticed you at William Bran's Mastermind a few weeks ago and wanted to send you this it's a quick recording explaining how I can write
your YouTube scripts going forward and save you time his next objection will be when he watches that oh I don't think this guy's going to be able to do very good YouTube scripts and that's when you say well I've actually attached a YouTube script I've written for one of your videos down below that way you instantly handle all of the objections this guy has and you give him exactly what he wants and once I get a response to this email I'd book a call with him or I'd speak to him in the DM where we
can actually just close the daily bing bang BOS you've closed your first client now the fifth and final thing on our list and this is really important is that if you want to actually close clients you need to understand what I talk about in this video so click here