So, you've probably been told that the best way to make a million dollars from YouTube is to build a course or to start a community or to hire a sales team. If your goal is to build a business that generates consistent income without burning out, I don't believe those models are the best option for everyone anymore. So, in this video, I'm going to show you the big problem with courses and high ticket programs that very few people talk about.
And then I'm going to show you a new way of making millions from YouTube with AI that solves most of those issues. And it might be more sustainable and profitable for you. In fact, I recently launched this new model and it generated $96,000 in 40 minutes with no sales calls.
So, to understand why this new model works, we first need to look at the big problem with courses and programs that everyone tells you to build. Okay, so we'll start with the problems with the low ticket model. This is where people sell cheap on demand courses that are around $99 to a few hundred.
Now, the biggest issue with this model is the maths. So based on Red Tracks data tracking over a billion YouTube views, the average channel makes roughly one sale for every 10,000 views. So if your course cost $99, you need roughly 1 million views to make $10,000.
Now in many educational niches, that's just not possible. Some creators do make very good money with low ticket products. But they usually have a giant following and they keep launching more and more new things.
Meaning over time their business ends up looking like a spiderweb of funnels where they have these email sequences and upselles and cross sales and different promotions all running at the same time. And this system eventually becomes so complex that many people can't manage it anymore. But also this model relies on launches.
So every month they start at $0. There's no retainer, which creates this constant pressure to keep posting videos and selling and many people eventually burn out. So when people realize that the low ticket model is very hard to scale to a million, they usually move to high ticket and instead of selling a $99 course, they start selling something that costs $5,000 like a program.
This changes the maths because you only need 200 sales a year to make a million. And I use this model for years and I have helped many others build similar businesses. But the problem with this model isn't the price.
is that typically the system to market it, manage it, and sell it looks something like this. You make a YouTube video, you send viewers to a sales page, interested people book a call, half of them don't show up, another group are a good fit, and then a salesperson converts the percentage of the rest. And then you add on coaching calls and weekly group sessions and community support and team meetings and marketing admin.
For many people, their diary just ends up looking like this. It's complete chaos. And then they spend so much time delivering all of this, they have almost no time left to make YouTube videos.
And as a result, many burn out. But those are only the problems for the business owners. The bigger problem is actually happening on the buyer side right now because expectations are changing very fast.
And the best way to describe what's coming is 30 years ago, if you wanted to book a table at a restaurant, but you didn't have their phone number, you would call up an operator and you'd ask for it and they'd give you a number and then you'd call the restaurant and then you'd wait for someone to answer and then you'd finally book in. And this whole thing took like 15 minutes. Now, back then that was kind of expected, but imagine how frustrated you would be if you had to do that now because you are used to booking a table instantly on Google.
And education is starting to go through a similar kind of chain as more and more people use AI as the first place they get answers because it gives them very fast, very personalized guidance at a speed and a quality that's just never existed before, which means sitting down to watch 50 hours of course content is going to start to feel like calling a directory for a phone number. So on demand education is potentially losing some of its appeal. But that's just the start.
There's another problem for buyers that I discovered when I started selling high ticket programs. So during sales calls, people would often say that the main thing they wanted was my support. And because I ran multiple live calls a week and I was in my Discord community, chatting every day, answering questions for hours, they could get it.
Yet only 30% of clients ever asked one single question. And around 10% of them used the support regularly, kind of how I intended when I built it. So when I looked deeper into why was no one using the thing, I realized there's four types of people that sign up to these things.
The first is just too busy to use it. The second is uncomfortable asking questions publicly, so they don't. The third doesn't actually need that much support at all.
And the fourth uses it like crazy, which means the high ticket program model is only built for this specific slice of the pie, not everyone. So the real issue is that the entire way we are now delivering online education is starting to break. So to fix all these problems, what we really need is a new model that allows buyers to get answers quickly and conveniently in the way they now expect.
But it also allows businesses to earn high ticket revenue without sales calls, without large teams, without constant delivery, and without building massive marketing funnels. Ideally, one that generates monthly retainer, not just this feast and famine launch model. And the only way that you can do that is to build something that people keep coming back to.
So I built the solution and I'm calling it an operating system. I launched it a few weeks ago. It generated $96,000 in 40 minutes with no sales calls.
And since then, I've been waking up to new testimonials almost every day. By no means perfect yet, it's going to get better. And of course, every business model has trade-offs, so it's not going to suit you all.
But I believe this is potentially a much better solution for some of you. So now, I'm going to show you what this new way is and how it solves every single problem I just listed. So let's start with the basic idea of this whole operating system.
So instead of just selling information once, you build something people use repeatedly. And I call this an operating system. Inside it has your course, your training content inside one platform together with tools, AI support, project workflows, basically things that help people implement and take action whilst they're learning.
So, you kind of want to think of this like you've turned a course into a piece of software that your customers log into daily and use. Now, before you write that off as basic, let me show you why this thing solves the biggest problems with the old model and how it can get you to a million without sales calls, without feast and famine launches, and without doing constant support yourself. Over the last few years, I've worked with hundreds of businesses, all selling different things.
And one thing I've noticed is quite interesting. When you start charging $3 to $5,000, most people tend to find they need a sales call in place to close the deal because that final step is just needed to build a little bit more trust. But when you drop the price to about $1,000 to $2,000, people will often buy it without a call, especially if they already trust you from your YouTube content.
So, we can call this mid ticket. And the mass at this price point actually works very well for channels of all sizes. For example, let's say your operating costs $2,000 to join, which gives people access to the main training.
If 200 people join over the year, that's $400,000 in revenue from 18 customers a month, which means you can make serious money without needing massive views still. But because the operating system also includes tools, AI support, and workflows, it becomes something people use on a regular basis, meaning you can charge a monthly subscription to it. So, let's say that's $100 a month.
Now, if those same users stay inside the system, that adds another $100 to $200,000 a year in recurring revenue, which means instead of starting from zero every month, your income begins to compound. And if you do this for a year, you're going to end up in a very healthy place. But what if you want to sell something for 10K or you have a high ticket done for your service?
Well, the real genius of this model is that once people are inside your operating system and they're using it regularly, their trust in you is going to start to build. And when trust builds, you don't need sales calls to sell something for 5 or 10K anymore. This means I want to open my diary for some one-to-one work or I want to run a small high ticket group cohort or I want to launch a live event or I want to sell done for you services or consulting.
You just add a new section to your platform that sells it just like this. So right now I have a hire a human section in mine where people can pay for human support by the hour. They're external consultants I've worked with for years, meaning I guess I have an agency inside my app now too.
But it gets better because you can actually automate upselling based on user activity. So, let's say someone watches the entire course and then they're using all of your tools all of the time. The operating system will actually track how active they are and then it can promote new offers based on what they've done and how engaged they are.
And engaged people are hot prospects. They don't need a sales call. In fact, they don't actually want them.
You can also do this. Look, I'm going to write a quick post that promotes a new offer and it gives the users a discount to something else I might sell. I'm going to hit enter.
That will now pop up on all of my apps users screens letting them know they can grab it if they want. Meaning you can now build a fully automated sales system that you want that only sells to the hottest people and enables you to sell even higher ticket without a call. Now this model also solves one of the biggest problems with high ticket programs delivering the thing because running a coaching program it usually means answering calls questions managing support managing a team managing a sales team.
And as I mentioned earlier most people don't even use that support and about 18 months ago I accidentally discovered a better solution which this now has. So at that time I was building my high ticket program and it was going incredibly fast but I got ill and I just didn't have the energy to try and keep up with everything. So I started to experiment with AI to see if I could handle some of the support request.
So I built a couple of bots and I put them inside our Discord community and the idea was it would give feedback on things like intros and something really interesting happened. Support questions to the team dropped quite dramatically. You can actually see the drop in this graph.
But the thing that surprised me the most was that when I looked at who was using the bots, many of the people using this AI had never asked me or the team a single question before, but they were coming here daily. And that's when I realized people don't want support, they want convenience, and they want to keep moving. And AI and tools and content combined that makes this possible now.
And so courses exist still. We need them to teach people our unique system, but it can run alongside an AI assistant that helps people implement things faster. Really, this is almost like having the course creator sitting next to you whilst you work.
And I don't want to turn this into an ad for my thing. But I do need to give you a couple of examples of the kind of things you can do with this. So, inside here, I have bots.
They give instant feedback on intros, thumbnails, titles, a bot that gives people ideas based on the data, showing them what their viewers actually want. There's a bot whose whole purpose is to stop people making mistakes. There's a tool there that tells people why a video flopped.
There's a project workflow they can follow to make any video, which follows my exact system, stopping them doing things in the wrong order. I could go on, but I won't. But really the thing that matters to you is instead of spending all my time doing support calls and trying to manage sales calls, the future of my job is this.
Make YouTube videos that get people to my operating system sales page and then I just look at a dashboard monitoring how my clients use it. Ask them for feedback. Ask them what I can do to make it better and then just keep trying to improve the thing so they keep using it.
Because I only make money if this thing is good, which to me is how a business should work. And for those of you who are mega nerds like me, the coolest thing about this whole thing is you can build it to interact with your users's own AI agents so that they could let their AI enter the app, learn it all, and do all the work for them, which I've not built yet, but this is the end goal. But this operating system also solves another massive problem for businesses, these crazy complex marketing funnels that were really big 5 years ago.
Because the funnel that you build to sell your operating system is really simple. You just make a YouTube video and then you're link to the operating system sales page. Now, I'm still going to use email to promote this thing.
But what's cool is when they land on the sales page, they are met by this. Think of it like a small AI salesperson. All it does is it follows a simple qualification process to help people work out if this is actually the right fit for them.
And mine's actually designed to try and put people off. I can't help certain people. If someone writes into this that they want to blow up fast in the next 30 days, my bot will tell them this is not the right fit for you.
It's not what we do. So now we just have one link, one offer, and do all the selling inside. So there's none of that marketing complexity left.
But it doesn't stop there because this operating system also solves one of the biggest problems I've seen businesses come up against. So I managed to make millions selling programs because I became obsessed over getting testimonials. And I have a Drpbox with maybe like a thousand images just of proof in it of wins.
And this was one of the biggest reasons I was able to grow so fast over the last few years. But if you sell a low ticket course where most people don't communicate with their buyers, they don't get that. If you don't have communities, then you can't capture the wins anyway.
So, knowing how important this was and critical for my own success, I built a review system into the operating system that automates capturing them. And look how many I got in the first two weeks of this thing's live. Every day, I've been waking up to new testimonials.
And then I just simply press this button here and it pops up on my sales page. Now, I don't know about you, but does this not sound like a much better option for both the business and the buyer? So, what's the downside?
Well, there's a massive one. It's a really big one. I built this entire system myself just using AI called Lovable.
I've never coded before. It took me about four months to do myself. I've not included the four years I worked on the actual course inside.
And so what that means is you have to make this thing for yourself. So if you're not excited by doing that, this is definitely not the right option for you because the new way means you basically become a small education and software company combined. But also, even though it's actually kind of easy to do this now with the technology we have, if you sign up 50 people and they all click the same button at the same time, it'll break cuz AI does not build scalable products, they're more like prototypes.
So, you also have to work out that problem, too. Now, I didn't know how to do that. So, I hired someone to help who's running this with me.
They fix bugs, which is another part of the job, and they help me improve it based on feedback. So, like the other models, it's got some big issues, and that is why this isn't the new way for everyone to make a million from YouTube. However, there is a new way that suits absolutely everyone.
And that is realizing that one day you are going to die. And every year you spend building a business that follows a model that you don't actually like running, it's a waste of your life. Which is why I quit on my program, which did like $5 million last year because it wasn't allowing me to spend time exploring all these new amazing, fun, exciting developments in the space and building stuff that kind of energize me.
Whereas this does. Another great example of someone taking the new way approach is Taki Moore. So, he he made his own marketing system now.
He built a multi-million dollar a month business. He has no sales calls and he's more focused on marketing systems and making his offer good than he is trying to scale doing things he hates. I'll leave a link to the video below that he made it because it's really innovative and that's where I think things are heading because the best way to make a million on YouTube isn't courses or programs.
It's creating your own sustainable system that works for both parties using the tech. And and if this is all too overwhelming, just try and build one little AI bot to use alongside your course and just see how much your clients love it. It is a gamecher.
The thing is, YouTube still plays a huge part in the success of your offer. And if you can't build a channel and you can't generate the right viewers to your offer, you're never going to be able to sell anything you make.
