How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]

This is going to be basically a sort of free version of the master classes we typically do on patreon.com thee copy that show where I'm actually going to run through and sort of talk you through a little bit of the logic some of the things that you need to think about uh when it comes to practicing copywriting and by practicing copywriting I mean also straddling um the gap between that and also preparing you know portfolio Samples because you know you can practice copywriting and then also show off what you practice to help you get jobs

so you know all this is beneficial all this is designed to help you what are we going to do today well this particular free mini master class is going to have two parts I'll talk about part what we're going to cover in part one in just a moment but part two later on if you want to like leave and only come back for that um I'm Actually going to be writing a piece of practice copy I don't know what I'm going to write I don't know what the Topic's going to be I don't know what

the product is going to be I literally I have this blank page ready to go right here I have no idea what it's going to be about I'm actually going to put it to a vote in the chat and we I'm just going to roll with whatever the chat decides and I'm going to show you how I would approach a practice piece for that Whatever y'all decide now that is going to be of course you know a little bit further along in the journey than where most people are and that is why part one of

this particular mini master class is going to be focusing on the general considerations and things that you need to be thinking about and like keeping in your head when you like write practice and spec pieces uh because you need to make sure that when you're doing this stuff you learn the most from doing this And I want to emphasize that little bit if you are practicing copy and you're not learning from it you're practicing wrong period the whole point of writing a spec piece of writing a practice piece is to get better and if you

do are not getting better from practicing you are either one unaware and unable to self assess properly two you're not getting good feedback or three you're just not practicing very Well and so that is something that I want you guys to keep in mind as we go about this that's the whole point and like if you want to just skip the next three hours you can walk away from this live stream with that particular thing the whole point of a practice piece is to learn stuff and if you ain't learning stuff try something else done

you've officially completed this mini Master Class you've graduated congratulations a certificate is in the mail now uh before We get into other stuff I should probably do the whole yada yada why I'm the best person to teach you this credibility real testimonials you know treat this YouTube thing like copy so that the channel grows and you give me more money and I can give the money to my custom Lamborghini maker and he can like create like basically a Lamborghini that can actually like Decepticon transform into a Ferrari whenever I feel like slumming it but um

I'm not I'm not The best person to teach you this like I'll be completely honest with you like I'm like n years years out from any point where I had to practice to get a job now whenever I want a job I just open my mouth tilt it towards the sky and a job falls into my mouth like that's how easy it is for me that's the advantage of getting good at this stuff um so what I want to emphasize to you is that there are a lot of different ways to practice I'm not going

to sit here And be like my way is the best way no no there is no right way to practice there is no best way to practice there is only a best way for you so there's also no best person to learn from if I were again like trying to sell you on copy that and our services or whatever I would say like oh yeah I'm the best person i' know nobody delivers more value than me or whatever no it's it's just not true you if you want to get better try to absorb as much

information As you can from as many sources as you can so that you do actually progress so that you do actually get a voluminous variety of information that you can deploy and synthesize as you grow so everything that you're going to see today is this stuff but from my slant and I want you to go in knowing that and some of the stuff that I talk about may not be right for you and that's okay so you will figure out and you'll find out your own Journey so that's the first Thing to consider it's a

garden of forking paths the second consideration I want you to keep in mind is that in order for you to find out the right way to practice and to learn from what you're practicing it takes time it takes time to figure out what's optimal for you and it takes time to learn how to like develop the internal architecture in your brain to assess your own skill level you actually need to be like I don't know kind of good at stuff to be Able to look at what you do and determine whether it's kind of good

or not you know that's a whole Dunning Krueger thing the the the things that you use to assess competence are the same as competence themselves um and here's the thing that I've learned from personal experience and from teaching a lot of newbies of various ages the younger and less experienced you are the harder this is going to be because again you're lacking the time you have not put In the time you don't you just haven't been alive long enough no amount of experience has been able to sort of transmog graphy into wisdom for you yet

um I'm sure many of you have had friends like in the teenage or early 20s years who thinks that they're just really really great at something like singing or playing guitar or doing backflips or karate or whatever and they just kind of suck like you see it and you know that they suck but it totally appears that They are completely like unself-aware of their suck now here's the thing for most of you in the first few years of your copyrighting experience that's going to be you you are going to suck and you're not going to

have the mental tools to know whether or not you suck so what is a girl to do just kind of press on and keep practicing and Trust the process what is the whole point why write practice pieces why bother with this Stuff there's a simple answer to that and it's a realization that whenever I drop this casually in Discord chat it seems to awaken a concept of the cosmos and the people that I'm talking to and by that I mean it seems to be something that should be obvious but people have not considered before so

your job application your emails your Outreach your proposals on upwork or whatever they are all copy for most of you if you've been trying to get A job or failing you probably have not thought about your Outreach your jobs or proposals as copy but they are and you are the product that you are trying to sell if you've ever put together a resume your resume is copy bad copy probably but copy nonetheless because it is trying to sell you now here's the thing would you ever write a piece of copy that doesn't bother to demonstrate

or prove that the product you're selling actually Works no nobody would ever do that but I see people doing it in Outreach all of the time because they have not put two and two together and realized that what they are writing when they're trying to sell themselves is copy and so what I've sort of discovered over the many years that I've been doing this is that your portfolio the sample pieces that you stuff in there that's the proof that you can deliver what you say you Can deliver in your copy that is your cold emails

your job applications your what have you that's all stuff where you're promising things hey you have problem I can't am fix problem hire me the portfolio is the proof that you have the capability to do that and if you start adopting that mindset you're going to have a much better time getting jobs because you're actually approaching it the way that it is like a sales Situation and so what I've noticed from working with newbies and working with beginners and juniors and even intermediate copywriters 90% of the problems that I see with other people's Outreach that

is what they do to try to either get an in-house job or work with an agency or get hired as a freelancer or whatever they're copy problems they are problems with the actual copy if you are not getting clients I'm sorry to say it's probably because your copy sucks That is if you're not getting a response that's the same as you sending an email out to prospects and not getting a response or getting sales or whatever it's a copy problem the other 10% is like product Market fit problems like so for example if you you

know are a email writing specialist and you reach out to a business that doesn't market via email and they don't want to they're not going to hire you to write emails so you know a little bit of research goes a long way But the other 90% uh that's all copy problem s that's all like understanding what a business needs uh using the language that they would appreciate and using the sort of level and register of speech that they would appreciate uh knowing your audience you know customer and Prospect research it's the same for getting a

job as it is for selling somebody an umbrella it's the exact same you are just the product in this case so this is something that I really want you To learn well and apply and guess what your sample pieces your portfolio pieces that's going to be what helps you kick your copy especially in your job getting copy to the next level because this is the cycle get a job you do good work for that job if you do good work for that job you get a testimonial or a referral or you get hired by the

same job again and then the stuff that you did for that Job that goes into your portfolio it becomes a virtuous cycle and the stuff in your portfolio well guess what you can now use that to get either another job or to get more money from the same job or what have you and then the cycle repeats and you keep getting more and more money that way that's how this works or at least this is how it should work and if you are doing a good enough job at doing the good work and putting good

work in your portfolio you will Make that coveted $10,000 a month six figures a year or whatever it might take you three months it might take you 10 years but it will happen so long as this cycle is happening but guess what most people that I have seen in the course of me doing this whole YouTube copyrighting education thing they are entirely focused on this from day one how do I get a job how do I get clients where do I look for clients what do I search for where all the where are all the

clients At this is these are the questions that people ask they don't focus on what they should be focusing on that will allow them to get clients more easily this putting good work in your portfolio first and for most most people like if you're doing a sample portfolio for you it's like checking a box oh this person on the YouTube said that I need a sample portfolio so I guess I'll just write up a few emails really quick and throw it in the portfolio and then I'll Start doing Outreach and that's how it goes for

most people and that's why most of you are not going to get any work man truth hurts I had to pull up my fine gold there but here's the thing what I have discovered is that people with a solid portfolio and solid results for the pieces in their portfolio they have no trouble getting at work they have no trouble getting like five figure retainer gigs none whatsoever why because the work in their portfolio Actually proves that they're capable of doing good work for the client the client is only going to hire you if they think

you can make them money if they look at your portfolio and it just has a few emails in there and they're like kind of bad and like they're full of like you know they're not professionally like you know organized or they're not edited or you know they don't seem like that they would sell well for the business that you're prospecting they're Not going to hire you like ever not even once to try it out and so here's the thing again that is just a copy problem you have to go back and actually try to improve

the work in your portfolio if you are not getting a good job and guess what once you start improving the work in your portfolio your cold Outreach your job applications your you know proposals that you send those are going to improve too because you're going to start thinking more and more about what Works what works in this situation what works in this context what works for these people and the more you practice and the more you put out the more you can actually start to snipe and like contextually cater your portfolio to individual jobs that

you're applying for like for example if somebody is trying to hire you for a sales letter you don't want to show them a bu bunch of PPC ads and like squeeze Pages no you want to have a few samples of sales letters that You can actually like these are the kinds of things that I can do that way the person hiring you for the thing can say oh he can do the thing and then hiring is easy there's no friction there do you understand what I'm saying just to sort of like put a little cherry

on this point this is an excerted uh segment of an interview that I did with Jason Bagley Jason Bagley is the former executive creative director for possibly the Biggest advertising agency in America um he's one to Emmys um if you are familiar with uh the Nike Swoosh just do it um that was this guy's Mentor so let's see what he has to say about what he thinks about or what he's looking for when he's hiring people you have been on on the hiring side what are you looking for in that resume in that portfolio that

makes you go I am looking forward to talking to this person I am interested in POS possibly hiring this person first of all It's not a resume oh I don't care about anybody's resum nobody looking to hire a creative at a good create Ad Agency cares about a resume they only care about your portfolio your portfolio is everything it's not your resume don't care if you're a high school dropout don't care if English is your second language don't care if you have a college degree you know don't care if you have like scabs all over

your face I don't care if you're really ugly it's All about your portfolio so keep that in mind your portfolio is everything and if you aren't getting jobs it might just be that but sometimes the clients require samples from a particular Niche what do you do if you have that sample but it's not from the requested Niche you write the sample as quickly and as well as you can this none of the things that I'm going to be talking about today are rocket Science you know everybody sort of learned about copywriting as this sort of

like oh an easy way to make money working from home and like get money PID like getting paid online and stuff like that it requires work it you got to pay the cost to be the boss my friends so put in the work if you ever find yourself in a situation where like oh there's this thing that this person wants what do I do you do the thing that they want that's almost Always the answer you do the thing oh I have to read that book yes oh I have to prepare a portfolio yes oh

I should like wireframe this to make this look more professional yes the answer is almost always yes because anything that you do above and beyond the norm above and beyond like where you just kind of want to stop that's what's going to be what gets you extraordinary results if you want just like ordinary run-of-the-mill average results just Keep doing what you're doing or what everybody else is doing and guess what the average results for most copywriters is nothing that's what you get the average result for most people trying to get into copyrighting is never getting

any work so if you want to get work you got to do a little bit more than that if you want to know how to actually organize a portfolio or what your portfolio should look like we have videos about this stuff for the most Part I can anticipate that a lot of you are going to be like well how do I put together portfol we have a video about that well what Niche should I pick we have a video about that oh what samples or like things should I write or what product should I choose

we have videos about that are there any practice exercises I should do yeah we have a video about that oh you tell me I we have a video so if you want to know about portfolios I'm going to link or Point to some other ones go to youtube.com/ copy that if you have any doubt or any questions about like things that are probably likely that we've answered before click on the videos tab sort by popular and then just watch learn take notes and get good that's it I know several copywriters who have gone from just

absorbing and consuming our free stuff and have been able to get work you don't need to pay for a course and I'm not going to ask You to you don't need to pay for anything maybe a book or two but that's it so go consume free content and don't just consume our free content like there's a wide variety of stuff on YouTube on the internet ju seriously cast a wide net and learn from everything that you can so that you can bring it to bear on what you're trying to accomplish I believe in you but

I only believe in you if you actually do the work when it it comes to That whole getting good thing before I get into more stuff about like how to actually practice and things like that I'm going to give you some practical advice for getting good if you want very simple ways to actually get good and get better at copyrighting I would recommend following the daily practice what is the daily practice every single day that you are trying to become a copywriter I want you to study a piece of copy doesn't have to be in

the niche that you want to Go in or the type of you want to write I suggest going farther or field because you start to notice things that they're doing over there that you're not doing over here and then that gives you ideas see step three second thing is writing a page of copy per day and the third thing is writing down one idea per day now we of course have a video about how to study copy and what to look for we also have a video where I interviewed Kyle Milligan somebody who sort of

went Through the ringer with me and learned this very thing from Joe Sher and we talked about like what it means to write down an idea per day that video is on the channel you can go watch it if you want to know what an idea is when I talk about an idea now we don't really have a video though about the whole writing one page of copy per day like what that looks like that's what this video is and what it is going to be so on that note I want to also give you

Because you know you're looking at this and you're like oh man that's going to take a lot of time yes all this stuff takes time dude I that was consideration number two from like 30 minutes ago the second thing that I want to give you is some practical considerations for how to divide your time because one of the common questions that I get is like how sh how should I be spending my days as a copywriter like what should I do like when I sit down at the chair like like What should I should I

just like look up porn that's what most of you do I want you to stop that you know practice retention a little bit I'm not kidding follow the rule of 25502 25 what is that so this is from Robert blly the writer of the copywriters handbook 25% of your day spend it on learning and upskilling 50% of your day is towards the work writing and research and 25% of your day is on Outreach prospecting or research related to outreach I threw That last part of the parallelism in there because like some people were like oh

but I'm new I'm not ready to start prospecting yet yes you are you can start looking up the businesses that you might want to look for you can start building a spreadsheet of possible contacts you can reach out to the there's things that you can do every single day so you have eight hours to practice copyrighting two of those hours 25% it's going to be on the first thing Learning and upskilling 50% four hours is going to be on the work two hours is going to be on Outreach and I would recommend doing Outreach last

because that requires the least amount of your brain meat to be firing like I'm sure many of you have had the experience where you write for like 30 minutes to two hours and you're just like oh my God I'm just drained I'm brain dead Yad y y go have a Snickers bar drink a pint of water and then come back and focus on Your Outreach because that's stuff that you can do with your brain on like 25% so maybe that's why it's it says 25% anyway so here's a typical breakdown of what a 4-Hour day

would look like you know if you were copyrighting so say you have a 9-to-5 job you're working full-time which I applaud you that's what you should be doing work full-time as 9-to-5 and then do copy and learn how to write copy from 5 to 9: so you know that could be 5: to 9 in the morning or 5 to 9 at night whatever you want this side hustle time to be so what do you do spending what what do you spend your first hour on you read books watch YouTube videos you know ask questions or

Sol solicit advice in discords or forums um organize your notes collect resources and templates and tools and things like that that's the learning and upskilling now after that after you sort of get some fresh ideas into your head I want you to start actually doing the work the Writing and the research that's two hours of practicing collecting swipe files out there studying and breaking down copy templating reverse outlining writing copy revising copy editing copy those are all different and then to cap off your day I want you to spend some time on the Outreach and

prospecting part study businesses do funnel hacking that is to say like you know if you find a squeeze page or a place where you can put in Your email address put in your email address look and see what they send you click on the links that they send you find out what that business is doing to either get new customers or monetize those customers because guess what once you understand how that business is marketing and selling well now you know how your services could potentially fit in with that business that's why you do this stuff

another thing you can also create research decks on the businesses You want to work for one day like for example uh say you want to write for I don't know farmer bills beef jerky like you can look and see their landing pages their copy their emails their things like that you might realize oh snap they're not on Pinterest well guess what that's an opportunity for you the world needs Pinterest copy maybe I don't know then you can build a of future contacts I said that before you can you know work on your profile for upwork

or Fiverr you can set up your own website that's what you do in this one hour a common mistake possibly the most common mistake I see a lot of newbi and beginner copywriters make is that they spend all of their time on this and none of their time on this and they spend way too much time doing this you're guilty of this I know you are all of you are asking like should I get an email address with like a custom URL should I set up a website should I Get it perfect should I host

my portfolio pieces on my website I get these questions every single week every single week and the answer is that is 25% of your priority the other 75% is getting better if you get better this stuff gets easy so here's the thing why do I recommend learning and upskilling at the beginning of the day because that's how what works for me and as I said at the beginning of this particular Presentation what works for me might not work for you if you want to just wake up screaming naked and just immediately start typing copy man

go for it just do it I am not going to stop you and if that works for you it works for you but for me I like to have stuff in my brain I like to consume stuff before I start regurgitating stuff otherwise I'm just mentally dry heaving anyway before we sort of move on I want to quickly delineate and explain some Terminology to help you there's going to be talk of practice pieces sample pieces spec pieces you're a newbie I know different words for the same thing confuse you so I want to quickly spell

out what the difference is between them so that you are not confused a practice piece is what you write to practice to get better sort of the same way a violin player you know running a C- scale you know they're not about to play that at Carnegie Hall you know they're not going to whip that out to impress people and they probably shouldn't you shouldn't either with your various practice pieces so your practice piece is what you're doing to deliberately try to get better a sample piece can be a practice piece that you have polished

and refined to to show what you're capable of these are the things that would go in your portfolio to show to prospects and people that you would want to hire or You want to hire you so a sample piece is a example of your work it is literally an example your practice pieces you can hide away forever you can just be like ah I don't know what I was doing there I'm just gonna Stow that away not everything you write ever needs to see the light of day and it certainly doesn't need a critique I

will talk about that in a moment now doing something onpc people talk about spec pieces all the time what does That mean so here's the definition of onpc it means you're doing something in the hope of success but without any specific plans or instructions so like say for example there's a business that sells like um GPS chipped like dog cers all right and you want to like you see that oh maybe their product page for this particular item in their store kind of sucks maybe the copy is just kind of terrible so on spec you

would do it in the hope of success but without any Specific Instructions you would just rewrite a new product page for that business and then send it to them you would send it to them on spec and you would say hey I wrote this this piece uh because I thought that the copy would be a little bit better than what you currently have uh you know totally fine if you want it totally fine if not etc etc basically it's an example of like you doing the work by actually doing the work and I got to

tell you if you are The type of person who's watching this and going like I'm going to be the best financial copywriter on the planet I cannot wait to write a financial copy um this is typically how Freelancers get hired in the financial copyrighting space they will write a lead that is the first 1,000 to 2,000 words of a promo or sales letter or whatever and they will send it to a publisher or to a copy chief on spec like hey I wrote this do you want me to finish it pay me that's How this

works that's how that world works so that's the difference between these three things here's another question I commonly get when do you need a critique now this is a sort of unstated question because more often than not somebody will have written their first piece of copy and then say okay where do I get this critiqued like they have this process and procedure in their mind because they don't understand the distinction between a practice piece And a sample piece they think everything that they do for practice of course needs to go in their portfolio but that

is not the case the purpose of practice is to practice the purposes of a sample piece is to show off later you don't need to critique a s a practice piece unless like you don't know how to make it better so here's the thing you need a critique this you only need a critique when you by yourself cannot see or think of a single other thing that could Possibly improve the copy especially when it comes to achieving its intended purpose what does that mean okay I don't want you to show your first second or 10th

piece to anyone in fact if you're totally new to copywriting like if you've never written a piece of copy before buckle up buttercup because the first 50 pieces of anything that you write are going to be trash just totally awful I don't care if you have 10 years of experience in journalism it's going To be bad and I know this I was a professor of writing for seven years and when I first started learning copywriting everything I wrote was terrible I had to really relearn how to write how to think how to think about putting

words on the page everybody has a steep learning curve for this stuff I use you know the first 50 pieces as an arbitrary large number to tell you to just let it go like don't Focus so much on trying to make the first thing that You write good you certainly don't need a critique for it but if you still want to critique for it here's what you do you put it away just throw it into a drawer put it into a file folder whatever don't look at it for one to two weeks that is 14

days if you are working on copywriting for four hours a day that's one hour per day 25% where you're learning and upskilling so that's 14 hours between you writing that thing and you looking at that thing again that's 14 hours where you've been learning new stuff looking at new pieces of copy doing more things so when you go to reread it here's what you need to experience well if you think it's great and you can think of nothing else to critique like nothing to improve it well then you need to reach out to your peers

you know on the copyrighting Discord copyrighting Collective or copy that Channel or the patreon we also you know critique stuff um but I'm not going to Pressure you to like sign up for that that's when you can use a a critique because here's the thing it's only at that point where you can actually learn something if you turn in dog and you know it's dog and you get a critique that tells you it's dog what have you learned you've learned nothing so don't get a critique yet make it as good as you can to the

point where you know that anything anybody else says Is going to help you stretch and progressively overload and get better that's the point of getting a critique in the first place and so if you see anything on that page after you put it away for one to two weeks revise it get it as good as you can and then put it away for another two weeks and repeat this process for as long as it takes for you to get to the point where you're like oh man this is actually pretty good I think I'm ready

for a Critique now here's the thing this part of the process remember back to consideration number two that I mentioned however long ago it was I mentioned before that one of the biggest problems that a lot of newbies have is the fact that like hey I don't know like what I don't know I don't know how to self assess guess what if you write your first piece of copy you put it away and then you look at it and you see that it's great but then you get a critique In it they tell you that

it's awful well now you have a little bit more information that you can use to self assess you know are you actually learning something if everything that you write you look at again and go oh my God this is great you're not learning anything you're not developing the ability to self assess that's the value of this process something that I want you to keep in mind and again going back to Consideration number one sorry no I got them reversed going back to consideration number two the real number two not the fake number two I mentioned

earlier this stuff takes time it just takes time if you were desperate for money like oh my God I need a client like in the next 10 days or my family is going to starve don't do copyrighting this is not for you stop it just stop if you want to actually get better if you're the type of person like me who Like actually like before I even heard about copyrighting would collect ads and study ads for fun you're on your way you're going to be fine but if you like are desperate for work this is

this is not going to be it fam sorry trth hurs all right I've been talking around this issue quite a bit which is that you need to especially when you're starting out give yourself permission to suck and you need to start having fun and trying Things now here's the thing earlier in the chat and earlier on the Discord I got a question basically the same question I sat down on the blank page I had no idea what to write one of the problems that a lot of newbie copywriters have is that they're trying to do

too many things all at once they're trying to not only write a piece of copy that they can practice to get better they're also thinking about like oh it needs to be good so I can put in My sample portfolio oh like I need to like make sure it uses all the techniques and tools of persuasion that I've been learning from all these different videos and gurus on YouTube and books and my god um this is all doing something called raising your affective filter and when your affective filter is high you are incapable of learning

and you are incapable of producing anything that is worth Reading so what is a girl to do hey you have to give yourself permission to have fun you have to be able to like let go a little bit and like find ways where you can make this process enjoyable for you most violin players who get good at violin don't hate the violin you know most novelists don't hate reading novels this that's just how this works I enjoy reading ads that's something I Legitimately enjoy doing I am like happy when I can spend more time during

my days actually studying this stuff if you're not that person yet you can become that person if you're not that person yet you gotta find some little tow hold where you can actually find enjoyment in this I'm going to give you a very specific example from my life of like how I actually was able to learn something by having fun with it here's a very specific example of when I needed To learn something I needed to practice something I didn't know what to do so I just started having fun with it I had never never

written a Facebook ad before not once and so I sat down and I was like well this is a a skill that I need and I want to learn it so I sat down and I just let myself be ridiculous look at the copy here sup blood this magic hand gesture holds the key to raking in money from this new banking Tech click to read more and then Headline must read for real Hustlers I just let myself be goofy here's the thing by allowing myself to just let go I was able to produce a practice

piece this was my first Facebook ad that I ever wrote I read it I reread it I polished it I revised it a little bit and I was like huh you know I'm never going to publish it but it's fun it's fun to look at by the way all these ad mockups I produce at Https ADM ops.com whenever you see a tool or you're like hey how did you make this thing just you know Google it don't worry about it so much all right so that was where I started but I was like okay now

I want to practice a little bit more so I did this I decided you know I'm gonna get a little weird with it so for absurd wealth today we got handpicked personalized investment device that actually makes sense and dollars little Pun there investing should make sense says the horse butt to the manh horse and then the headline forget Mutual funds go nuts in the options Market which is make it go nuts in the options make it again I'm just allowing myself to play I'm having fun like doing whatever I feel like doing at the moment

sort of based around the topic that I know I'm going to be writing about and I was like okay I got weird with it I had fun with it let's try to Do something sincere I got a little bit better tried to refine actually made an effort and then then I still went Goofy and what I did was I was like okay well I'm just going to write this like a value based email but I'm going to use as many emojis as possible like just for funsies so I wrote I can't believe the size of

those gains rocket ship Diamond hands said no one ever good little disruption there by the way uh that's when I say like write down An idea per day like oh have a claim and then have the next paragraph completely undercut that claim that's an idea you that's now something that is in your brain that you can use in emails and ads it's just a rhetorical technique a framework that you can use you're welcome new Flash Sparkle emojis a 200% gain in the stock market isn't going to help you build wealth and it's definitely not going

to get you closer to your money goals if you're always Swinging for the fences according to a 27 year long study you'll strike out and end up broke 96% of the time down chart pay attention with all around because investing is only one part of a safe certain Financial strategy here are the real facts and then fact machine about wealth you need to know fact the wealthy know how to balance their saving dollar sign spending and investing up chart fact the two biggest wealth destroyers are homes And credit card Emoji debt fact the single greatest

wealth Builder is a variety of income streams incling including stocks including options including rental real estate including a side business including passive income fact it is possible to go from broke to rich because we've done it studied how others have done it and are ready to whip out our knowledge and show it to you a little again I'm having fun here you know whipping it out and showing to You want more facts about wealth see more by clicking the button below and then that whip out our knowledge to show it to you is a sort

of Sly reference to this image which I believe sha Ferris calls like an attention grabber like he has like a whole thing if you want to look up Shan Ferris around like social media and having like a really bizarre image that just captures attention I think he calls them scroll Stoppers scroll Stoppers are The images you want to look for and then we have the article facts and lies about wealth of which the above copy really is just a summary of this is where I was actually like okay had fun sort of figuring out this

Facebook thing and by the way as I'm writing these and making these I'm also looking at like dozens of other Facebook ads and like getting inspiration for like what to do how to do these like what to model like I'm trying to like put as many ideas into my Brain and after doing that doing these three like fun practice pieces I finally arrived at something that I thought was pretty good let me read the copy to you the worst money mistake I see parents make has to be with their kids college fund now here's the

thing that's a disruptive like again what I've learned from writing Facebook like posts is that the logic for a good Facebook post that does well and scales well is actually like to write it kind of like an email Use DIC disrupt Intrigue click like and what what am I doing in that disruption the worst mistake I see parents make I'm immediately calling out whom I'm talking to I'm immediately pointing out a mistake that they're making when it comes to their children and guess what there's nothing that parents are more self-conscious about than messing up their

kids a lot of guilt when it comes to Parenting they dump all this money into High fee low return plans with no guarantee it will be there by the time their kid is studying for the SATs even worse if there's an emergency or a crash that money can't be touched without penalties to avoid this for my own kids and again using proof and like making myself seem like the Avatar I developed a simple BL blueprint to brain Emoji avoid complicated and expensive savings plans that trap my money by the way everything you're about to see

are Examples of bullets we'll come back to bullets in a moment and then another Emoji set up a simple flexible account that gives me access to the assets of my choosing upward chart Emoji then move money into a handful of sleep well at night investment that can survive any market conditions again Fascinations all benefit driven it took me about 30 minutes to set all of this up the subtext there is that it is easy and it Is quick and turn my kids college fund into a free Automated machine I can feel safe and secure thinking

about again I'm living the dream that the prospect wants implied benefit and implied promise want to see exactly what I did did check out my simple DIY college fund blueprint right here link this 30 minute video blueprint gives you an over-the-shoulder look as I take you step by step through the setup of my own kids college fund And the companion article gives you everything you need to know to make an informed choice about the types of accounts and Investments that will fit your kids needs now and 18 years from now and my scroll stopper is

actually a picture of my daughter when she was an infant her face when she show when she sees the college fund you created and then headline build a better college fund today I don't make up stats every time I whip out a stat it's always from An actual study or scholarly article or something online that I found via Google like I what I learned from writing in a very tightly regulated industry is to only ever speak in facts I never ever want to put out into the world a piece of copy where some fact or

some claim is not corroborated the whole point of me showing you all that and the whole point of me talking about like having fun the whole point of me like telling you to have Permission to suck is because you need to weed the suck out of your brain it takes work to get the bad copy out of your brain so that the good copy has room to grow it is like a garden you need to remove the crap so that the good stuff can flourish and again I'm going to reiterate for the third time it

takes time it takes effort too so allow yourself to suck in the beginning just give your per give yourself permission To write the worst copy on the planet it's a practice piece you don't need to show anyone you can literally right now write an email selling sporks I give you permission you have everything that you need to start writing copy right now you can log off this presentation this mini master class and literally just start writing copy for anything it could be a ppcn it could be just a headline that's all you need to do

for a spork that's it just start Get the suck out of your brain and then move on few other final things before we actually get to the practicing bit now and these again we're just circling around questions that I commonly see and commonly get what type of copy should you write as practice if you are truly and I mean truly brand new like you like you just discovered this copyrighting thing you just began like learning like what copywriting even is you're still probably using the term copies even Though it's never copies it's always copy um

if you're truly truly new bullets start with bullets we have several shorts about bullets we have like advice and like other videos about bullets but if if you want like actual good advice on like how to write bullets and how to revise bullets and how to think about bullets we have a very long like truncated edited stream like I think it's an hour long where I ran a bullet writing contest for subscribers To our patreon.com the copy that show and I paid people like I think it was like five or t0 dollars per bullet for

a thing that we were writing and I don't want you to like get caught up in that I want you to get caught up in the fact that like bullets teach you a lot of things one they're everywhere in copy a subhead is basically a bullet if you want to go there taglines are basically bullets um you saw the copy that I wrote for Facebook like most of those Incorporated bullets somehow now I and Alex reviewed a ton of bullets look for this video um if you're truly brand new you can also consider hand copying

like actually take a a legal pad or piece of paper and pull out an ad that you find and then hand copy like hand write every single word word for word in that piece of copy but a lot of people don't actually learn from that and it's kind of more of a write of Passage And I'm only going to recommend that that to you if you're like the most hardcore of Hardcore most people are not going to benefit from it so I leave that entirely up to you your mileage may vary but if you want

some advice on bullets we got a video for you and that's going to teach you bullets are also really good for newbies because it teaches you the register of copy what do I mean by that like when you speak as a Salesman or as a Persuader you are not talking to people the same way that I'm talking to you or that you would talk to a bank teller it's an entirely new you know Kyle Milligan the copywriter would call it a new language I would call it a different register of speech and you need to

learn this register and every register has codes has like certain tropes and things that you need to keep in mind and bullets are a really good way to start internalizing that and so if you want to Yoke this back to the whole like you know four hours day two hours you can spend just writing bullets about a product it can literally be about oh I don't know this particular watch pretty nice watch never wear it um so you can literally just go into like and start riding bullets like you know like one of your bullets

could be you know amazing leather uh you know lamb skin uh you know wrist strap never chafes never gets dirty period there you Go that's your first bullet I just wrote it for you now and then do a 100,000 more and also that was a bit personal I imagine you're talking about the Facebook ad where I talked about the college fund for my kid and using that as a blueprint for what people can do for their kid and guess what one of the easiest ways for you to start practicing copy and getting better at practicing

copy is for you to look in W look at your own desires your own problems the Things that you solve the things that you're doing and write about that because guess what like most of you have not like done a whole lot of work for other people you know most of you have probably never tried to sell an air conditioning unit most of you have probably never tried to sell a cold plunge so where do you look for inspiration in here look in here look in your heart look at what you yearn for because guess

what everything that you Desire is probably something that other people desire too like keep in mind you're unique like everybody else nobody is special and so what you crave what you desire it's probably going to be out there and it's probably going to be something you can write about so uh that's actually something that Chris Hadad the copywriter talks about a lot uh which is he was he was like he didn't understand the premise of doing um voice of character research because he was Like listen out there I'm writing copy for a 45-year-old dissatisfied Mom

if I want to know how to talk to that person I just need to look in here and find the 40-year-old dissatisfied mom in me and find out what she needs and what she's thinking about what she's worried about a lot of empathy comes from understanding your own pain and your own struggles if you can get in touch with that you can write some really amazing copy keep that in mind now your past Bullets you've spent a week writing bullets you have thousands and thousands of bullets for stupid products that you see around your room

okay now what do you do you're ready to start actually writing samples you want to start you know monetizing this whole copyrighting thing well what do you need well we have a video about that if you're ready to start practicing something more complex and you that you might want to put into a portfolio you know maybe not what you Write first but down the line This is why I want you to study and write a squeeze page it's a type of landing page where it tries to get one piece of information a welcome email three

sales emails or lifts and Facebook ad now I have a whole video about this that I did with Alex you should have one squeeze page a squeeze page is a landing page or any sort of web page where somebody is going to try to drive traffic via Google PPC or Facebook ads or even just a Random link that they're posting or spamming in discords or Facebook groups uh and the goal of a squeeze page is to get a person to do one action typically to put in an email address then the second piece should be

a welcome email for whatever that squeeze page is now we've gotten a lot of related questions to or sorry questions related to uh what services or what businesses and niches should my spec pieces before it can be literally anything that you want invent A carpet cleaning company seriously just do that literally anything find like a book off your shelf and the squeeze page is Yo sign up for this email list and I will send you a digital copy of this book and that's what a squeeze page could look like it literally doesn't have to be

any more complicated than that the whole point of this is just to illustrate and show well one get practice but two to show that you are capable of making this thing and You understand what it is and the purpose that it serves which is important for a copywriter and a marketer welcome email that welcomes people that sign up for that squeeze page whatever it is you promised on that page make sure you have some sort of welcome email why a welcome email because a welcome email is going to be different from a marketing email or

a piece of content that you would send to a list and the reason why it's different Is because well think about what has to happen when a person signs up for a list not only do they like have no interaction with your business whatsoever your madeup carpet cleaning business uh they also uh like need to be given something like whatever you promis them on the squeeze page you also need to like instruct them how to whitelist your email address and if you understand what I mean by what I just said then you're already ahead of

the game and You're probably going to do great in this business and you there's so many like a combination of both like engagement sales copy and actual like functional operational stuff that goes on in a welcome email that everybody should learn and then write three sales emails for literally any product like again if your squeeze page is for a carpet cleaning company the sales emails can be for a like a shampooing service and one of them can be like here's a Coupon to get a cheaper shampoo for your rug the next email can be like

do you have specialty rugs like you know you know Persian tapestries or things like that well we specialize in that too and here's what we can do to make sure that your rug is taken care of do three of those and then the final piece of the puzzle is I would recommend taking one of those sales emails and turning it into a Facebook page or not Facebook page sorry uh a Facebook post you can Literally copypaste and then just change the words and change the context to fit what would look good on Facebook post and

that's it that's your starter portfolio it will take you all of a week to make your first draft of all this stuff most of your time is going to be spent Gathering and researching what all this stuff is which you can find out that's another beginner question by just like Googling any business anything and then clicking the links that you find And signing up for email lists every single one that you possibly can also making sure you turn off ad block because otherwise you won't see ads and so you won't get a chance to actually

study the things that you're trying to learn to write everything I said I think this was over a year ago still holds true today here's the thing I want you to learn how to write a squeeze page and a welcome email and three sales emails or lists or a Facebook ad for a few Different reasons one it gives you access and forces you to practice different kinds of copy that's going out in different contexts to different people that are in different stages of awareness obviously somebody who's getting a welcome email is going to be different

than somebody who's just looking at a squeeze page that they've never seen before a welcome email they only get because they willingly signed up for something so and a Facebook ad is Going to be different in terms of writing from a sales email or a lift that they get now that's important because one of the most important things about becoming a copywriter is learning how to some gurus will say write for your audience but I would say pay attention to context not just context of like where you're writing and where your writing goes but also

what your reader has possibly seen before if you can actually like keep that in your head and Articulate and craft your message to that level of awareness you're going to make money like big money because most people can't do that like are actually mentally incapable of doing that believe me now I another practical consideration here I've looked on upwork I've looked on Craigslist I've looked on Fiverr these are the kinds of things that people are hiring for the most a squeeze page is just a type of landing page and in fact I want to show

you an example of one in just a moment that I wrote a welcome email is just again something that you get from all these different businesses that you sign up for actually forgot to include an example of a welcome email that I wrote um and then you know there's three SE sales emails or lifts um have a whole video about that now here's the thing once you practice these different genres these different types of copy then you can start think about Like you know I really don't enjoy writing emails like I just don't want to

do it I want to write landing pages well listen you had to go through the suck to get the suck out of your brain and now you can actually focus on what you want to do what you want to get hired for do the practice first take a little taste of everything at the and then narrow down that's my advice to you when it comes to this stuff but if you want just a simple starter portfolio Like something that you can literally put together a first draft quickly something you can do something you can study

like this is a good place to start it's not where you should end up it should certainly not be where you end up like if you if you're like two years in and this is like all you have in your portfolio go back earlier in this presentation I told you that your copy probably sucks now here's an example of a squeeze page because I want you to Make sure that you have a frame of reference for everything that I'm talking about here a squeeze page is you know somebody clicks on an ad either a Facebook

ad or a Google ad they go to a web page and literally all they see is you know a headline some information some bullets teasers you know some social proof um what people get when they sign up and put in their email this is legitimately for a business that um a list building business that I actually Owned at one point so this was a real squeeze page for that I wrote for one of my own businesses and it did fairly well we got a very low cost per lead on us here's an example of a

squeeze page this is what this looks like if you want to practice writing a squeeze page go look up 10 of them get a general sense of like what they all look like or entail you can even use this one if you want and then write your own craft your own and like the formatting I didn't do it In canva I literally did it in Microsoft Word you don't need to do anything fancy you don't need any special software a lift email lift email as distinct from a sales email a sales email actually persuades people

it actually tries to get people to buy the thing that's for sale now here's the thing if you are linking to a page that has a vssl or a sales letter you don't want a sales email because the sales email will sap and remove a lot of the persuasive power Of the sales letter the sales page that you're linking to so a lift email is designed to do the same thing but tease and gently lift a person from their box into whatever it is you're trying to show them so this is a real lifting mail

that I wrote for a real promo that I really wrote sales you know subject line the $3 stock set to SAR thanks to estimated 200x sales growth and then I actually had like uh disrupt I had some Intrigue I had to click and if you want To see more examples like literally like think three or four hours of me like talking about different kinds of emails different types of emails and writing them and actually showing you like how the get sent out into the world that's you know go look for this video do you actually

design the web page for the client or just provide the words or images typically a copywriter only provides the words or images now there are exceptions to this and one of the Things that you need to understand about businesses is that they want the most from you for the least amount of money so there's a balance there which is to say that like if you have a portfolio that's of equal quality to somebody else but that somebody else is is also able to like wireframe and whip up in canva a design of what they want

that piece of copy to look like guess what they are going to get the job because again going back an hour ago your Outreach your Proposals are copy and if you can prove that you can do stuff better than other people you get the job that's how this works if you can prove that your product is better than others or alternatives or can solve a problem you get the sale it's all the same so keep that in mind Here's the final question that I commonly see people ask what product should you write about you know

we went over the types of copy you should write but what should you actually like write About starting out literally choose anything you want in fact one of my favorite bits uh from anything that Alex and I have ever done like it was my second favorite comedic bit I literally just like randomly came up with a bunch of ideas and Alex was like those all sounded random and I need the perfect one well again go back to earlier in this presentation when I said there is no best there is no perfect there is no right

so you need to do what works for You and when you are practicing you need to do whatever is going to allow you to practice the best that you can if you're looking at a page you're having like blank pain page syndrome like you're not able to come up with any ideas you just freeze up it could be because you've selected the wrong product it could be because you have no ideas about the product that you're trying to sell it could be because you've not given yourself permission to have fun like Listen if you really

want to like write about oh I don't know magic cards and things like that you can write a write a promo write a squeeze page write a sales letter write a sales email write a vssl script for Magik cards anything you want now here's the thing you can make up products too like solve problems that have not been solved many copywriters have started businesses by doing that they've actually just been like hey I noticed this problem and here's a Potential solution and guess what they write the copy first and then they come up with the

product that happens all of the time these can be products from random companies it can be products you like and use uh can be products you make up it doesn't matter whatever allows you to practice be pragmatic about this don't get in your head don't overthink just do something or pick something that allows you to get to the finish line that allows you to get words on the page Don't stress whatever you do lower that effective filter and do what you can to get moving now here's the thing as you practice more as you spend

the weeks and the months doing this as you become more skilled you can start to get more specific what I want you to do is I want you to start blending your product research with your Prospect research what do I mean by that well let's say during that whole you know 2550 25 thing you start collecting a lot of businesses And you start noticing yourself like really gravitating towards businesses that make pet products or like lawyers or dentists whatever now once you start noticing that you're collecting like a lot of potential prospects that you can

reach out to later that are like dentists or have a dental office well now all of a sudden that tells you well maybe I should write some sample pieces that would be applicable for a dental business that would be applicable for a Lawyer or an accountant or a lawnmower service whatever once you start assembling your actual list of prospects and the businesses you want to write for at some point if you're not already doing Outreach then start looking at like okay well I notic that I'm reaching out to like a thousand carpet cleaning businesses well

guess what now you can start practicing more specifically about copy that would be applicable and make sense for carpet cleaning services there You go that's how you decide what product to write for first you start random and then you calibrate you get ready you fire and then you aim that's what you need to do especially if you want to get good at this the only people who fail are the people who one don't spend a lot of time thinking about who they're prospecting they're just scattershot like emails to every single business person that they can

possibly find every single business they can like Scr up on LinkedIn every single coach that they see on Instagram without like any strategy or like any deliberateness to it at all like those people are going to like totally fail at this business the other people who fail at this business are the people that never go back to their list like their samples or their portfolio they never think about like huh how can I cater this more to the businesses I want to work with if you avoid those two traps you will Succeed I don't guarantee

it but you stand a better chance for inspiration if you want inspiration you can always go to the Facebook ads Library or the Google ads Library the links are on the page just use those also remember to browse without ad block on that is a common newbie mistake and like people are weirdly like they want to write ads and yet they don't want to see ads and I'm like man if I were a short story writer the first Thing I would do is read a lot of short stories man if I wanted to like write

a Sonata I'd probably listen to a lot of sonatas if you want to write copy you got to read read copy and guess what you're not going to be able to read copy if you are literally preventing yourself from Reading copy that's how this works turn off ad block start absorbing copy that's how you get better what questions do you all have for me I'm I'm going to start writing an actual practice piece But I want to know before I move on like what questions you have for me what if I have a lot of

pieces of portf in my portfolio but I don't have analytics sales figures I want to focus on Direct response listen it's fine like one thing that you can say in your copy like your Outreach like oh the client Loved These pieces so much that they hired me again if no client has hired you again to write for them more then honestly your copy might suck but one of the things That you can do as you start doing more work in this particular industry is with emails landing pages things like that you can start requesting data

and you request data by just straightforwardly asking for data like you know please sir may I have some data that kind of stuff you know don't be shy about this stuff like the types of entrepreneurs and business owners that like are worth working for are going to be understanding of like what you need as Well as what they need what are your thoughts on Instagram Outreach uh specifically to online fitness coaches um I think that if you're a beginner and that's all you want to do I I think that you are painting yourself into a

corner that you know that's like saying like you know I want to work on cars but I don't want to work on every car I only want to work on Volks SW Beatles made in 1968 only want to work on those I'm going to make a shop I'm only going to Work on those any if I see any other car I'm going to turn them away no I don't want that customer I'm not going to reach out to any other customers not gonna advertise or anybody else I only want to work on 1968 Volkswagen Beatles

so you know a little too narrow for me for people that are just starting out you know my opinion is don't Niche down very very early start wide then go narrow and typically what happens is your Niche will choose you just because You excel at some things that you didn't even even know that you could excel at now second thing I've mentioned this in another stream but any type of Outreach that is sold especially by certain uh who people who shall remain anonymous YouTubers and gurus if you see a guide or a YouTube video that's

just like how to get clients on Instagram how to get Fitness clients on Yad Yad y you could probably presume that they did that and then it got crowded and they're only Making a video now about it because they aren't getting work from it anymore the thing that you want to keep in mind as a copywriter and a marketer is that there are principal strategies and tactics you know getting clients via Instagram it's not different from email it's just a new channel it's a tactic and tactics are mutable they change all the time the rules

and the trappings and the tropes that you need to like follow they're they're ever evolving and if You're not evolving with them you're not going to succeed and so once Instagram becomes a little saturated which it may might have been um time to look on for green your pastures do we need to do research when writing practice copy I always do but you don't need to do anything especially if you're in that stage where you're practicing and just having fun with it man write whatever you want whatever comes to the top of your head can

we offer clients more than Just copyrighting not only can you but you should at a certain point in your career and guess what yes we have a video about that listen we have a whole slew of videos about at what point you should start thinking about like dipping your toe into content mark Mar dipping your toe into like marketing marketing like when should you combine marketing and copyrighting uh that's how Alex is making like his millions you know like Lindsay and I like you know we're both Constantly straddling copyrighting marketing and strategy I spend most

of my time doing a combination of like uh copywriting and editorial writing so that's how I make my money so you can absolutely at a certain point in your career you know start offering more because guess what if you see a need in a business for more you want to be the person who can offer that when working with tight deadlines how do you know if your copy is good enough I mean what I'm Writing in four days will almost always be worse than what I can do in two weeks um that listen that's just

one of the like The Facts of Life you know I I took eight months to write a promo once it was my best selling promo ever it took three days to write a promo once like it was definitely worse but also looking back on that promo that I wrote in three days like there was some amazing copy in there that I actually ended up repurposing for a project later On and so like I I'll give you another example there was a famous uh not a famous but a a very successful copywriter named Scott bardelli he

um he hadn't written a promo in several months like four or five months and then he got an idea and like it just happened to line up with a particular deadline and so he wrote an entire promo in just two weeks and that promo went on to sell over $50 million it was the control for years so Again you have to sort of like especially when you're under deadline remove the sort of like burden of quality from your mind sometimes dun beats perfect in fact I would say dun beats perfect almost every single time time

now if you're first starting and you're trying to get better you know it makes sense to you know practice your rips with good technique at least until like you can start getting a little sloppy you know where you can be sloppy But when you're first starting out be more deliberate when you are under deadline and you're actually getting paid for this stuff on a regular basis then you know like what dials you can you know twist to actually like get stuff out and get stuff done good enough and that's what you want there just good

enough let's see what if I don't know what kinds of businesses I want to write for yet that's so that hour so like you know that 25% where you're doing Outreach that's where you just explore you just look around like look at their copy look at their funnel see what you like develop a like an idiosyncratic sense of what you want to do that's that's how you figure out the businesses you want to write for you explore let Serendipity be your guide figure stuff out like gradually by feel would the real estate Niche be okay

to start off with as being a beginner how would I Outreach to those in that line of Business okay any Niche is fine if you're a beginner I again don't think people should go into this business with a niche in mind like you have to have a good like for 95% of people it's a bad idea for the 5% of people you're just like I I know the ins and outs of real estate I think about real estate every single day I wake up and I'm just like man I cannot wait to do a Prof

Forma like I that's all I want to do if you are that person Like that's all you think about yes real estate is the perfect Niche for you oh man like you're gonna kill it but if you're not that person let it go man like just chill like let again explore a little bit see what's out there now how do you Outreach to those in that L of business it really depends on the kind of products that you want to write for are you selling like for example um like MBS or you know certain SAS

software solutions to real estate Agents well then you would want to reach out to and find on LinkedIn or you know in the contact you know us Pages uh of these B businesses their email address uh you want to look up and see like who the competitors are who are the players in that space because that's all part of like okay here are the businesses here are the people that work for these businesses here are people that I can reach out to uh oh they have job postings on indeed I can work in house For

like you know a real estate software company cool like that's how you figure this stuff out but it really does require like exploring and like sort of like figuring out and tinkering the stuff I can't recommend a singular blueprint I don't think that anybody is going to succeed in fact I don't know anybody who has succeeded by following like a strict blueprint of what to do when should you Outreach maybe it's a fear blocking me but I don't want to Feel like a scam artist when I know I'm new to copy it's crap other grus

say start outreaching and learn from mistakes again I revert back to ready fire aim you might still be in the get ready point now I me the question that I have for you is do you have a good portfolio do you have a list of clients do you know whom you would reach out to if not well maybe take some time to start doing that stuff looking that stuff re Researching that stuff and then start getting prepared and then start firing out the other thing that I would want to recommend is definitely start reaching out

to people before you're ready I I'm sorry to keep doing this but the video that I did with Alex where I interviewed him there's you know go to videoos page it's the one where I talk about him hitting seven figures officially he was so nervous and had such impostor syndrome about switching From I think content to actual copy that he didn't reach out to people for like over a year two years if I recall correctly and his big regret is that he didn't start sooner because he could have especially once he learned like oh even

though I was new I still I still could have done this so that's something I want you to keep in mind that it's always better to start before you feel ready because you're never going to feel ready there's always going to be more That you can do to prepare and so don't let the fear of not being ready stop you from doing the things actually applying to and like reaching out to people that will actually help you get ready I if I have two choices of Career email marketing for e-commerce Brands the strategist thing or

copywriting what should I learn first I'm confused in making a decision um there's many more questions but I'm going to tell you a story when I Was 23 um I was working a pharmaceutical company called I'm sorry I shouldn't say that I actually did sign on NDA sorry it rhymes with ham jet and in 2008 you know everybody was losing their jobs and so I lost mine and I wasn't sure really what to do and so I signed up with the actor Shawn Penn I volunteered throughout the American South I rebuilt homes in New Orleans

i u marched with um you know AIDS activists In Tucson Arizona um I cut down uh invasive species in Austin Texas I I did a lot I did a lot I got back and I was crashing at my friend's house and I wasn't really sure what I was going to do I had spoken to an army recruiter um this is you know when Iraq and Afghanistan were active Wars and uh they wanted me to join OCS you know get into officer training and I was speaking to my on again off again uh girlfriend at the

time and she was living up in San Francisco getting her law degree basically said like you know what do you think about me you know I have a college degree I have a lot of experience like what do you think about me like joining the Army and she was like No just move to San Francisco so I was really torn and I got really drunk and I decided you know what ultimately no matter what decision I make I'm going to look back on it as being probably a pretty good decision you know what got me

here got Me here I'm probably not going to feel regret if I excel at one thing or another if I do one thing or another so why I flipped a coin I drunkenly flipped a coin I had a quarter and I flipped it the next morning I was on a bus to San Francisco if you really like are completely torn between two things and you cannot decide flip a coin one of two things are going to happen one the coin will land and you'll say okay okay that's what I'm doing or two the coin Will

get up in the air and you be like oh I really hope it's not that well then you ignore the coin flip and then you just do the thing that you want to do just it's one of those things where it's like it really doesn't matter what decision you make so long as you make a decision how do you synthesize and absorb so much information out there about copy rting is it just a matter of doing reps in time yeah it's reps in time I also have a very unusually good Memory what does control mean

a control is a piece of copy that has been used and reused again and again and it performs better than anything else that is tested against it love your content guys and I learn so much from you no offense you guys don't look like millionaires um that's purposeful you know that's that's not the not what we're trying to front and like you know they there was a big study the most the car most commonly owned by millionaires Is a Toyota Camry or was it a Honda Accord it was like it was one of those types

of cars so like everything that you see on Instagram about like oh I'm A Millionaire I have this like Lambo and stuff like it's all it's all bu it's all fronting and I don't want to front if I have portfolio with pieces on subscription boxes can I use that to Showcase if a clothing company ask to see my portfolio or should I go back and write something on that Niche so of Course again this is a yes no question the answer is going to be yes now going back a few things as you become more

skilled or specific start blending your product research with your Prospect research actually start making practice pieces and Sample pieces that highlight what you can do for the company you want to work for it's that simple the one mistake that you're going to make that will cause you to fail is by never changing or improving your sample Portfolio based on what you want to do the people that will fail like they just aren't willing to grow so be willing to grow and you'll be fine how Niche is to Niche I mean go back to my I'm

only going to work on 1968 Volkswagen Beetle uh say I want to do uh choose martial arts equipment courses clubs Etc this be to Niche it is not too Niche but again like if you're just starting out the odds of you Landing the job of your dreams the client of your Dreams when you're just starting out is very close to zero again the people that do succeed with that like are just monom maniacally driven like they have no other purpose they only want to write copy for this thing and they will not accept any else

they just live sleep eat breathe it and so if that's you man more power to you you have a much better chance of succeeding than most people but most people are not like that um why do you think you were able to move up so Quickly in 13 months at that company that you mentioned uh what did you do um I so I will tell you exactly what I did so I started as a part-time proof reader because I had gotten a few copy jobs and content jobs through Craigslist that was actually the first platform

I ever ever got freelance work from um when I quit teaching and I got to work at as a proof reader I had a lot of downtime and instead of like playing video games or scrolling my phone or looking up Reddit I looked at what the business was doing I looked at the various newsletters and the copy that they were putting out and I was like huh I think I can write that and so I just started writing pieces on spec and I sent them to other managing editors that I knew because I worked at

the same company I was like hey I noticed that you this would you be interested in publishing this the answer was yes so I got pulled out of the proofing pool within two months that's How you that's how you do this and then like I got promoted to managing editor uh within six months because like um I stumbled across a really big opportunity that we didn't really have any resources for and I started writing reports about it and doing like boots on the ground research that's how that's how I got promoted again a lot of

these questions about individual copyrighting gurus like they're fine all of them are fine as long as they are not trying to exploit You they're fine and if they have stuff out there that you can learn from learn from it and if you stop learning from them move on that's it don't worry so much about it how long do you usually take to research a new product or service um and how much time would you advise newbies to take on researching so the time that when I'm on the job if I have been hired as a

freelance answer to work on a promo there's usually an eight-week turnaround every now and Again like I'll take my time with something again the bestselling promo that I ever wrote was eight months but most of that was research I actually learned to code so that I could like do some machine learning to like figure out a trading algorithm like what was responsible for certain gains it was a very complicated process I have written about that elsewhere um so like don't do that if you're a newbie I don't recommend that But if you are gen just

taking a normal job that it should be about four to five weeks of research and then one to two weeks of writing and then one week of like revision and compliance that's typically how this goes and that's again that's for like a true campaign that's like sales letter emails order form upsells down selles like the whole campaign if it's just like a single like value email like two pages long Like again the amount that you research should be dependent on how much you're getting paid if you are getting paid 10 bucks the amount of research

that you're doing is like oh I will Google two things that's it nothing more so and so that's my answer how much would I advise newbies uh take you know how much time you take for practice and portfolio pieces as much time and research as you need to produce the best thing that you can if you are producing I'm going to use a term I used earlier if you're producing dog you might need to do more research and because it's a practice piece you have total permission to take as much time as you need to

and do whatever you need to get it good so keep that in mind I have my first ever sales call scheduled in the first week of January how can I Ace it and close the deal okay uh we have a whole video about selling your services as a copywriter now um the Thing that I want you to keep in mind is that a lot of copywriters go into sales calls sort of blind like they don't actually take the time to understand the business how the business makes money they arrive at the interview without any ideas

so don't do any of that stuff um one of the most common questions that I ask people if I'm hiring them is uh what is a piece of copy that you've read recently that you thought was really good and Why and if they say something along the lines of like oh oh well there was this you know great YouTube ad selling Dr squatch's soap I'm G to be like all right you know Normie next but if they say something along the lines of like oh well you know stanbury research like had this promotion that used

the angle of like actually having one of their dissatisfied customers like be the person that was actually like selling the product like the business actually Won them over and that was part of the story of the sales letter I'd be like huh interesting this person knows the business that I'm in the niche that I'm in they they're like plugged into like The Heavy Hitters of the industry things like that so that's that's what I'm looking for I'm looking for people that clearly and obviously are plugged in and if you display that during the sales call

you're GNA Ace it do I use AI to help you with research Now no not at all actually um there was a time when I was like it when I'm writing something about like with pain points or with um other things like that uh I will like ask it for like a list of pain points or a list of distressing things or a list of bullets or like obvious benefits for something and then what I will try to do is not actually use what's in chat GPT if I've done my research well chat GPT is

not going to Come up with anything that I haven't come up with but I'm G to look at that list and like I'm G to refresh it a few times and ask it to produce more and refine more um and if it's I you it gets repetitive because again it's all based on averages like you know it's a it's a prediction algorithm like you know statistically this text follows this text So eventually you're going to exhaust uh what it is able to produce just statistically so I go okay well it Came up with this list

of 20 things what can I come up with that's not on that list what can I do that would make what I'm writing unique and that's how I that's how I mostly use chat GPT for research every now and again I will ask it to like explain something thing like um at one point I was a little like iffy on understanding how carry trade works so I asked it how carry trade works and then it told me how carry trade works there you go that's that's how I That's how I use Chach PT how do

you know for sure your copy can get a certain percent of conversion rate requested by a client if your client requests a certain conversion rate they are a bad client copy my friends is a game of Any Given Sunday you never know if something's going to work or not even the best copywriters on the planet their stuff only works 30 to 40% of the time by that I mean it's like you Know it's a true like hit not a breakout not a like a breakthrough like Blockbuster but even the best copywriters have a majority losing

percentage it's either mediocre or gets shuffled under the rug or just doesn't work that's a fact and that's something you need to keep in mind as you're like getting into this most of the stuff that you were writing especially as a beginner is not going to work the way to succeed then is by taking more shots on Deck not by practicing your aim o the Arts and nonprofit organization Niche profitable I'm an artist myself so I understand that area more yeah that's absolutely a good place to get direct response and in fact like like you'll

get like the Metropolitan like uh Symphony Orchestra they send out direct response mailers like uh all sorts of Arts agencies will send out like mailers asking for donations nonprofits will all like St judees it has some of the best Direct response copy on the planet they are masters of the direct mail like of the direct mailer so what's the best way to get inbound clients man like just just hungry thirsty all right best way to get inbound clients um basically you have to set yourself up as an agency you know get a really good web

page get a good presence where you're not selling advice to other copywriters but rather you're selling Advice to businesses about how they can grow their businesses you want to sort of frame yourself more as a marketing Guru rather than just like as a copywriter and of course you can make like ads and stuff like that but like a lot of copywriters don't you know succeed doing that you have to like sort of present yourself as a business or agency do I have videos on doing research oh man in the patreon.com thee copy that show Alex

literally has I Think over 15 hours of videos of him just doing research also our free five hour video the whole course that is like the most popular video on our Channel like that goes very deeply into research and how to do it and how to do it well uh yeah St jud's like they sent me like a check and they were just like you know whatever you write to us we will match it it was it was brilliant like you learn so many tactics and strategies from just looking at really good direct Marketers and

St Judes is one of the best I think that's I answered every question that's amazing now I am going to write a practice piece now I'm GNA put it up to a vote what should I write about well first off what type of copy do you want me to see do you want to see me write and and what product or Niche should I write about people seem to be leaning towards surfing lessons so let's sell some surfing lessons Okay the first thing That we want to do is find out how surfing instructors sell or

their services or acquire them so let's actually go to Google surfing lessons near me surfing lessons Ocean City okay look at this so again a lot of a lot of you have probably at one point asked the question hey uh how do I select a product how do I find out businesses to write for look at what I just did it took me five seconds to find a business near me that Probably needs copy look all of this is copy that's bad oh sorry all of this is copy that's bad that can be improved so

we got that it works lessons ah you can see the page now [Music] pricing okay lessons are 1.5 hours people wanted surfing copy so we're going to do surfing copy I just give the people what they want register conser surfing lessons December late April okay okay so I mean this I can Tell you right now that the way that they get customers is you know this is it's basically a a a sign up to call funnel like you put in your information and they're going to like call you or you can reserve some stuff with

us reviews why us so here's the thing based on that what do we know we know that they don't collect emails it seems or at least they don't send Emails very easily oh wait here email subscription down here so they do send emails let's let's sign up I'm do what I'm doing is basically funnel hacking right now I'm looking and seeing like what this business does do they have a welcome email I'm looking at my email inbox right now and I'm waiting to see you know they are not sending me a welcome email that tells

me that there's possibly a need For welcome email so guess what we're going to do guys we're going to write a welcome email okay let's find out let's find out who these people are yeah there there's no welcome email so let's let's actually find out let's actually write a welcome email for these people okay wave writing school and team of the best Waterman in the region surfing instructors have a skill set is very that is very unique and specific to what we do I yeah I'm I'm doing research I'm actually looking at the page and

finding out you know what these people are all about okay so it's a surfing school so the actual content should probably not be super formal you know probably better if it's even more fun team has travel the globe competing on a World level all this is very like feature and benefit driven it's there's not a whole Lot of Personality here that I'm seeing so would this be an example of an opportunity to call email them about writing a welcome email I mean yeah I literally did just imply that that is absolutely an opportunity like I

notice that they are collecting emails but they're not welcoming emails they're not getting confirmations they're not interacting with people who get onto the list in any way so what I'm going to do is write a welcome email on Spec you know congratulations I just showed you like all the research that you need to do to like not only like make write things on spec but also to add things to your portfolio and also to see businesses that need help what is the question I'm trying to find an answer for with this research okay there are

several things one I'm trying to find out who they are what the what their values are what they're selling how they get customers um I'm trying to Find out like any points of cred you know things like that you know all this stuff I'm also trying to find out what their tone is like what the voice of the company is this surfing business is about to get get flooded with pitches oh my God that's terrible I hope not but God yeah oh Christ I didn't even think about that so let's actually go to the page

and start jotting down some notes okay uh they need a welcome email and it's kind of obvious because You don't want somebody who signs up to your list to go without some sort of point of contact wave writing school.com the world famous wave writing school.com I would not do an ALT subject line for this now we're not going to do an alternative subject line because you can't really test a welcome you some automated sequences allow you to do that but most don't so there's not really a point in doing It the only reason you would

do it is is if you want the person the prospect like to [Music] choose now oftentimes the best subject lines for a welcome email are just super basic because the people are already in a fairly informed state of mind they know what they just signed up for so I'm thinking something like ready to hit The like this what is SSL a secondary subject line so let me show you so this is my real email inbox you'll notice that there's a from line and then a subject line that's in bold and here lighter is the preview

text right here the secondary subject line is this preview text we used to if you were if you're an old head like me you call it white text because the way that you got preview text was you put a little little Bit of HTML copy at the top of an email and then you HTML coded it to be white so that people couldn't see so I almost feel like this this would be that's just going to be a placeholder uh subject line doesn't need to be perfect just needs to get done again this is a

practice piece we're here to have fun so let's actually have some fun with That Ser up dude you got you gotta lean into the cliche it is literally a a surf instruction like you know do you do you want to learn surfing from people that aren't Gonna Act and talk like Surfers no so let's actually enjoy the pro like the process of writing this and I'm I'm just going to write and then I'm going to review and like with you guys and sort of talk through my Thought process and then like we'll do a little

bit of revision but like for the most part it's just about like getting stuff onto the page and thinking like okay what would this business need to properly welcome people and so we need a proper salutation I'm going to give you an outline that you can use and sort of like you know mix and match and like you know sort of assess next to other welcome emails that you see out there in The world the salutation this is your welcome this is like hey this thing happened you signed up um congratulate people introduce business or

Guru provide any necessary info uh a person needs to properly engage with the business sub subject line welcome to the wave Riding community secondary subject Line ready to hit the waves Surfs Up dude we just got word that you're interested in Surf let again this is a practice piece we're we're allowing ourselves to be playful and fun with this can always go back and fix stuff tubular surf lessons hey it's the early 90s again and then let's let's do the congratulate people Later and let's introduce the business or Guru now and so what do we

got we have bio we have Brian Colin and Luke Brian just about wiped out when got loation he's hey let's actually copy paste some of this stuff in we'll see what we can use let's reduce the font size so that we can actually like manage this share this stab inside all I did was just take These bullets from the bio page and we're gonna work some in Brian just about wiped out when we got the notification he's one of the top surfing instructors in the code in the country he can't wait to see you gliding

across the waves on your board is it just me or do the name Scream Surfer yeah absolutely also Ju Just saw who's the Other dude Colin let's get his bullets in here Colin hands up excitement he caught the highest hair ever according to whiteboard magazine can teach you how to fly off the waves 2 if you call in and ask for him call into and let's introduce the business there too call Into the w writing school and ask for lessons from him writing copy for this company if sales didn't go up could you explain the

website could be the problem they should update things on the site um so working as a copywriter it's basically the same as like writing copy for any sort of client you don't want to tell people that what they're doing is their fault like you know one of the reasons why copy that is never going to be a Particularly big big or super profitable business is because I will get on stream as I have for the last two and a half hours and say listen the reason why you're not getting any clients is because your copy

sucks like nobody else is gonna do that like so that's that's how this works if you come out and you write a welcome email well guess what I'm not gonna be selling this welcome email I'm gonna be have a CTA but it's going to be like to place a Call so they're probably not going to track it unless you use like something like call slang or some other service like that so impossible to know whether this is going to increase sales like sales or not but it's certainly going to be better than what they have

right now which is nothing so even if they got one sale from this it was probably worth it all right he can teach you how to fly off the waves too if You if you just want a chill time out on the rolling waves of Ocean City Luke's your man he's been surfing since he was five years old and if teach you stand up ride him okay [Music] so you made a good Choice so congratulations you made a good choice up with wave R school now um as a thank you can you add preview text

if you don't have a special software can be done in Gmail um I think that Gmail will only allow you to show the first Line we're so amped up that that's thank you we and let's have a line break here just to emphasize this bold it call in today call to calling that okay I for less than one you call in today pick up the Phone and dial 443 203 wave and pricing all lessons are 1.5 hours and include a gift from our [Music] sponsors when you call in and schedule your 1.5 hour notice by

the way how I just copied something from their website and put it in here you're allowed to do That you're absolutely allowed to do that that is a thing that you can do you call in and schedule your 1.5 hour lesson and get your free gift you also get a free gift give us a ring when you can we'll catch you on the flip side oh yeah and then who are these people again it's Brian Colin and Luke Brian Colin okay look at That so within a matter of like 20 minutes I just wrote a

practice welcome email it's not perfect perfect I wasn't even trying to make it perfect but let's actually read it and kind of assess and like see what's up subject line welcome to the wave Riding community that feels very weak to me so that's something that we can come back to and fix SEC secondary subject line ready to hit the waves all right Not bad radical Surfs Up dude we just got word that you're interested in some totally tubular surf lessons Brian just about wiped out when he got the notification he's one of our top surfing

instructors he's one of the top surfing instructors in the country and finished in the top 10 of the pro tour for over 15 years he can't wait to see you gliding across the waves on your board I also just saw Colin throw his Hands up in excitement did you know he caught the highest air ever according to bodyboard magazine he can teach you how to fly off the waves too if you call into wave writing the wave writing school and ask for lessons from him but if you just want to chill time out on the

rolling waves of Ocean City Luke's your your man he's been surfing since he was 5 years old if anyone can coach you to stand up and feel the wind in your hair as you ride the waves it's him So congratulations you made a good choice signing up with W wave riding school we're so amped up as that that as a thank you we'd love to offer you 10% off your first lesson when you call in today just pick up the phone a dial 44323 wave when you call in and schedule your 1.5 hour lesson you

also get a free gift give us a ring when you can we'll catch you on the flip side Brian Colin and Luke PS what do we want is the PS typically in a welcome email the PS it's either an offer or it's um like some other additional information typically like white labeling like like white listing uh but that's that's more common for like info based businesses where you're going to be sending a lot of emails to people on a regular basis you don't really need to do that if like all this business needs is like

a three email Welcome sequence that sells people on a particular service and then that's it um another thing that you can use a PS4 in a welcome email is providing some other information like PS tomorrow we're actually going to send you an email with a list of the top 10 surf spots in Maryland make sure to keep an eye on your inbox and if you Want a coach to help you snag some I feel like such a poser I've never been surfing before so I have no idea like how Surfers actually talk but I'm just

like sort of riffing based on like what the stereotype in my head again we're having fun here if you want to a coach to help you snag some radical air gnarly wave make sure to give us a call at Okay so we got another another CTA here plus also some like foreshadowing of what to expect give us a ring when you can check out our pricing and services on our website now here's the thing if this were more direct respon like you know trying to sell info or things like that trying to be like very

optimized you want to focus On just one CTA like give people one piece of information one thing that they can do and only that but my friends this is for a surf instructor we don't need to it doesn't need to be the perfect welcome email it just needs to be better than what they have which I let me remind you is zero things so calling is the only way to reach the business I mean that's the the CTA that they have on their site call today 44323 Wave so there you go and another thing too

is like also you can have other ctas and and welcome emails like you know follow us on Twitter follow us on YouTube like you know things like that people go crazy with it but you know I'm of the opinion that the fewer the better and like if you're going to welcome people you might as well have like five emails in a row that introduce all that stuff one at a time so oh oh Joe look at that PS no prior Surf experience necessary that's good copy I'll give let's put it right here no prior surf

experience needed if we can't get you up your board and coasting on the ways I've already I so this is an editing thing but I've already used the if You here let's let's contrl F if if you call this if anyone can do this but if you just want so I've already overused if as a like a clause so I'm going to just pay attention to that know that I've overused it I'm going to change the subject like the sentence accordingly so I don't use it notice what I did just there I noticed myself doing

something that could be distracting and a little repetitive and So I searched for it and then I changed it that's how you make copy better and it doesn't have to be if it could be the word just it could be sentence structures it could be like overuse of the same ideas over and over again just be conscious of what you're doing and you're going to write better copy we'll get you up on on your board and coasting along the waves or your money back so give us a ring when you Can would chat GPT be

good to help us understand how Surfers talk maybe I'm not particularly interested like like honestly like how how long did this take me like when did I first when when did I first start writing this was it like 20 minutes ago in the span of 20 minutes I researched a business I got into their funnel I found a missing piece in their marketing strategy and then I made that Piece I didn't need to open up chat GPT for any of that like again that's the whole point of like getting good and like practicing this stuff

I've written a lot of Welcome emails and guess what of all the ones that I've written this is definitely one of them so notice how I just allowed myself to have fun I could go and improve this I could go look up like other businesses and how they welcome people I could probably like all this this copy right Here that's all introducing like the people the actual coaches I could shorten this like this can be shortened and like it will probably be better for it and like make it less about the individual instructors and more

about the business itself but right now it's for a practice piece it's fine and like it's done like I can put this away now I can put this away if I wanted to revise it and try to make it better in two weeks I Could pull it out again and be like all right I did write that one welcome email for that one business wonder if there's anything that I can do to improve it then I'll look at it in two weeks and be like oh oh man like all this like the cliche Surfer talk

is really cringey and then I would change it again that's how this process of getting better works of practicing works it's just being really kind to yourself being really forgiving of yourself being really playful like Being attentive and conscientious but not so much that it forces you into analysis paralysis if you do all of those things you're going to write some kick-ass practice pieces and guess what after I revise this and make this better like two or three times and like I can't think of anything good and like all the people critiquing it are like

yeah it's it's good to go it's a sample piece now and again the whole baked in all Like research writing framing all of it took 20 minutes it's the first draft that's all I'm expecting you to do that's all I'm asking you to do when you write a first draft when you write a practice piece it does not need to be good you don't need to get it critiqued either again it's a practice piece you never need to see the light to day ever again but you had to use your brain to actually get this

done and that's how you get Better you frowned at the puns what are some other no NOS um so puns and other forms of like obvious rhetoric are the problem with them is that they draw attention to themselves they're like hey look at me I'm indulgent and you don't want your copy to be indulgent you don't want your copy unless it's like contextually I can make sense for it to you don't want it to like actually be like something that Draws attention to itself rather you want your copy to almost be just almost like a

veil like a gossamer Veil that allows people to see beyond the copy to the things that they want that's what I was trying to do here like rather than just being like we have one Surfer instructor named Brian we also have another surf instructor named Colin we have another one named lugan here is your man no I wo in their BIOS with the benefits that people Potentially want did you know he caught the highest air ever according to bodyboard magazine he can teach you how to fly off the waves too if you call in and

ask your lessons from him how to fly off the waves too like how to catch high air if that's what you want that's the benefit that's the desire that's the outcome notice how I wo it all in without it being like obvious or hack need so so yeah I Mean instruction for wh listing yeah yeah so here Google is your friend on this one how to wh list an email so what you do is you look up whitelisting instructions and then you get the instructions and then you sorry and then you provide those instructions HubSpot

is a a good source for that There you go how to wh list an email there you go so again any welcome email is always going to have a proliferation of ctas because like I was saying earlier there's a lot of stuff that you need to do in a welcome email you need to one welcome people you need to tell people what they signed up for you need to tell people what they're signing up for if they signed up on a squeeze page that you know had like some sort of of Downloadable thing you typically

provide a link to that thing in the welcome email like there's also typically an offer in the welcome email welcome emails are a lot like there's a blend of like sales uh function like marketing all that and so yeah uh basically the CTA rule it's always better to just have one um and so sometimes what businesses will do is that like if there's like a downloadable link um the welcome email will say hey We're going to send you your what you signed up for um in just a few minutes we just want to make sure

that you get it so whitelist this email you know Whit list our email address first to make sure that you get the thing that you requested the thing that you signed up for that's a very common uh strategy for making sure that people whitelist your email happens all the time again it doesn't really make sense for our surf instruction shop like Welcome email because again like they're not going to be probably not going to be blasting people with like offers if people don't sign up for the wave writing you know course like you know Surf

Shop course within a few days the actual drop off for surf instruction is going to be precipitous it's going to be really really Fierce you know for one like need to be in Ocean City so like and people only go to or live in Ocean City for like vacation so if people like sign up for this email you have a very small amount of time to get people to like call in and make like schedule an appointment so that's why you would want some sort of like three to five day sequence and not more than

that so just stuff to keep in mind and that I think gentlemen ladies everything in between I Think that was everything you need to know about how to practice copy that's like that was that was that was the full kitten Kaboodle that was that was the whole bag of burritos that was the that was the mamama JAMA that was the thing so yeah if you have more questions I would be happy to answer them let's see next to being the best surfer in coach is to let people know we are the best yeah absolutely and

notice how I Did that in the welcome email what if the surf school doesn't have or want to offer any offers would you have to form emails around no offers well they do offer offers they had an entire let me show you share this tab pricing this is their offer these are all offers so they have offers if if they don't want to offer a discount you don't offer a discount and if the client is Unhappy with the discount you offered you change the copy it really doesn't need to be much more complicated than that

you just all he did was just look at what they offer and that's it easy peasy and again it's a practice piece I'm not going to like lose any sleep over making it perfect anything else you guys I'm happy happy to talk to you that's what I'm here for I'm literally I make money from being cool and Answering your questions thank you very much for watching this video we of course have more videos and other master classes that you can use to help you get better at writing copy I can hear my infant crying in

the background all right my toddler is toddling so you know forget having a clean outro I'm just I'm just gonna leave it at that all right goodbye everybody have a wonderful night