this is Noah Morris and he became a millionaire off of faceless YouTube when he was just 19 years old starting with the best strategies that he's using to blow up his Channel with right now when you guys are doing a new channel or like channels that are going to the first time what are some of the main things you what to do with your content within the actual videos so when we first start out on channels like we we completely start with Scrat the first thing you always looking at is looking at just the most
popular videos on my channels and what you want to do is copy then and that's I think a very big mistake people make is they think oh I need to but the problem with like copying with their channels is that your videos are always going to get served first to the most hard for so you have to assume that the the your video is first going to get served to the person who's watched every single possible video in the niche that's the that's what your mentality should be so if you copy video one-onone they're going
to go like ah Stu yeah and to and then YouTube kills your video that's also a big reason why those channels like where you have that Flat Line you go up and it dies that's usually where viewers go oh this is an unoriginal story or it definitely be one of the that was this and it happens by law so what you want to do is you do want to look at most popular I what videos were most popular and let's say last of buts but what you want to do is fight adjacent stories so let's
say we're talking about so for example when I was doing the port I would be making videos like this theme reacting to getting a life sentence I would then just if if you see okay that's a format that works really well you just find adjacent stor so okay maybe there's other things that react through life sentences or let's say someone makes a documentary about the worst storyy camps in World War II right something like this what you would do is okay we know the subject kind around like like rule torture perhaps Works what you could
do is then say Okay instead of instead of doing a World War II what you do is you find and Jason to which would be something I the worst uh torture cans in China or the worst torture cans in v in like in Vore that you never heard of and by just sticking to the saying and thumbnail and uh format at the title but just that changing the story works really well we see if it's the same topic if it's something else people click without thinking and that's technically what you want for example that's why
Mr be always start fire because AAG when someone sees his face they associate that way don't and that causes that ultimate click what I'm thinking and technically that's what you want you want that subconscious click so yeah that's what you're doing when you're making figures of CH the page just your you're leverage leveraging past experience with C QB yeah so looking at like the most popular videos of un nich and just finding a way of make a different or do like a new vers same topic yeah yeah yeah yeah yeah basically well yeah I would
say like taking the format and applying that to a a new toic in the same like nature or something like that uh let's go back more to like the concepts so what are some of the concepts so you mentioned there's only a few Concepts that work really well on YouTube so what are some of the best Concepts what are those Concepts especially for beginners or people growing the first channel yeah so so it depends on what your style is right so for me I really like super vital and like super uh CH of pro super
fast just because I'm very good at catching uh the right Trends and right mishes at the right time right so that's what I'm really good at so that's what I specializing in but if you for example don't like that type of pressure that it is a lot of pressure to kind of always make sure you h on to the next wave then you can do something like docent right those are usually bitb if you're looking at something that's a bit shorter term you're looking at compilations news um things that mainly rely on the subject being
relevant right documentaries you usually make videos about um things that are ever good so those two are like B offet I would say and then you have like um niches or formats into it right so you have things like stories that I would say would kind of be like intermediate between those two and then there's other formats that fill the gaps like for example a an ultra durable format would may be a podcast and then Super shortterm channels would be would be like news around a big story breaking like for example you recently have the
the didd Scandal or you have the US elections going on that now those are two mishes I I want to look from this year I think especially for people that are like growing their first channels like one of the most important things we talk about a lot is just doing something where people would be interested in the content itself like what you're making a video about cuz I thinky will fall into the Trap of like focusing on their personality or or just trying to be entertaining when it's like really you need something that kind of
gets people interested in the subject matter of the video too that's actually a really good strategy as being a YouTuber it's like if you have like one video. Wars just do like funing variations that just like stick to theat or even if you don't have a video that works you could look at like other channels and different version of it like if you're doing us elections make a Channel with covers like you said the Canadian election yeah that was the cool part and then the nice part at the same time is is I had these
super viral channels but then the the like more Evergreen like what happened to X like the the TV show Stars those channels are super consistent with the income for example I have this one three on the the channel I I show in the beginning but like uh most eat moments on family food and that figure makes me like $100 a day every day for last 700 days that's crazy yeah so it's like like these are so consistent cuz they actually show up in you search when you look up family food it just up Serv so
that video has been so consistent and that's the nice part is if you have like kind of a combination between videos on your channel are very linear like my targeting you search and I'm very like channel of go your right and in YouTube kinda of shows this in so like 's a gr audience versus the ones that kind of M so yeah that's uh that's our start of left so on that note like what do you think are some of the biggest things that separate the good Concepts from the bad Concepts I think well the
first thing you have to accept and I think this is like the biggest business mistake everyone that every beginner makes is that people naturally assume that people are interested in what they had to say like nobody cares that's already have to one is like nobody cares um and what separates a good concept from a bad concept is how many people first of all care about what you're making videos about that's the first question you'd ask yourself right if you get into your be Niche so for example let's say your ambition is to get to Main
R up if you get into something that's hyp cfic which would be maybe like a [ __ ] ball or like a mini gold surface the mini gold is quite a specific Niche right so to reach 2 million views a month very consistently it's very difficult so first of all you have to see okay is is what I'm going to do even going to be a viable model for the goal I'm trying to achieve that that's the first question you got to ask and you got got to AC the W post if you don't know
your goal know if you don't have a reference for a success that's the first question so let's say the goal is just to earn $1,000 a month well there's two ways you can go about that uh and I think you should try to specialize on YouTube as much as possible just because um you have to YouTube as one like really big game of chz uh or like the game of noia I think it would be a good comparison um you're competing with tens and tens of thousands of other creators right uh and if you're a
generalist you're always going to get beaten by all these Specialists everywhere right yeah so first question you want to ask yourself is okay which direction am I heading in am I going to go for something a niche that's very specialized that has maybe a higher AR yeah or am I going for something that's very gold right very viral like um you can think of football or anime with a lower RPM I I would recommend first of all specializing one of those two CU those are very different type of audiences you're speaking to but if you're
speaking to a very specialized audience you need the handle of authority if you're speaking to a very general audience you just need to know okay how do I it it's more of the focus on the packaging on the retention editing these type of things so you need to know what they're specializing first for so you choose one of those two camps depending on what your what you think you'd be most comfortable with and based on that you want to um set some requirements so for example let's say you both 10,000 a month and you choose
okay I'm going in very into very genine Niche right and let's say we choose something like anime you want to go look for proven Concepts and you probably teaches as well like and I think people forget this too much they love to be the creative person like if you get into creation you're actually has need like a creative person and this is very hard for people to accept but for your first channel just try to stick to Concepts that are working even though you absolutely maybe hate it just focusing on cool set that are working
will teach you the fundamentals and once you understand those fundamentals which is okay you take that working pool set and you start tweaking it and you see the effects of the those tweaks that's where you think a lot of valuable lessons so that's very very important so uh back to you know not that uh step by step what we're doing so we went for you know those General it channels we first want to find out okay can any of this existing concept meet our goals right so we we're going to be looking at okay how
many views do they have we know let's say that the average RPM in animation like the one B so you can start about for each is this me my re requirements and then once you find a concept that meets those re requirements you're going to be looking at how many other people are are making those requirements and doing a very similar concept and you can then you can go step by step from there and still basically you've got it down to a methodology you need to have some kind of methodology cuz without it you're just
either going to fall into something uh that's very that be for the beginners and everyone will recognize it it's called The analysis paralysis and and yeah this in very like a loot of business models but it's a really big killer for creat cuz we're natur naturally creative people and um what tends to happen is like you also want to be like perfect when the first time you go and and naturally you going to fill so you you want to try to make some step-by-step poess for yourself even if you don't write it down like try
to at least have some like rough concept of it um but yeah once you get to that stage where okay I I have analyzed okay this is where I went ahead I have confirmed okay there's multiple people able to do this right now the next question would be how do I go from okay I know there are multiple people subing here to this is something I should be doing like but you have to not only look at B you want to be looking at multiple you cu what often tends to happen is if you overanalyze
with that focus on one subject and you miss out on alone of opportunities like for example the Lu will go like oh yeah I'm very passionate about like crops or something that and in particular like finger baiting if you over analyze in finger baiting the market might just not be there and you might want to like kind of build in your SP even if you have to learn more skills like if you truly want to be successful on YouTube you're going to have to sacrifice in some areas and I think that's something very some very
hard bu to over for beginner c yeah you're gonna have to do some things that make you uncomfortable 100% so I I think that's those are the first steps today and once you have those Concepts laid out right every you you go through the same flow over and over again until you have like maybe three or four concept laid out so you went anime Niche okay that's an option maybe I have another interest we say football or something like that and you lay out these Concepts and then you're just going to look and and a
recommend again to be very for your first couple channels be very careful in the way you follow your steps just be very concrete and follow the steps you've laid out for yourself cuz you can go into too many directions at the same time otherwise and you're not going to be n of what you're doing right so you want to lay out the concepts and then from that you just want to objectively choose metrix and it can be metrix you to post in videos right or metrix you choose yourself in order to choose which one just
has the better Matrix which could be in order of Revenue or order of how many CH small channels are succeeding like are of many small channels for me for example what I personally look at is okay first of all can is are among and then to increase success percentage like in general you'd be looking at Delicias or onps that have the most amount of small channels succeeding like that if you want to go for a higher success chall like I think that would be the the thing you would be looking at so for example if
we're if we're talking about more General creators like theti creators I think a really big Market opportunity that kind of shows this in a in a more General would be for example What wizard m is doing where you're talking about like femininity I think that's one of those gaps that it are like heavily unreserved just because if you go ahead now and start cooking a couple of wizard L her titles you'd see a bunch of these very small like kind of like copycat channels that have maybe 20 30 videos and they have hundreds of thousands
of views right and that's really big Telltale sign and I think that's why we succeed so it really depends you can do this on that for us ultimate this really do this on a channel basis but you can the same process you'd also be able to do on a video basis right so let's say you have a more General channel so those are I think very interesting areas to look at even as a general Creator you should be following that work though I think that will massively increase your chances of succeed it yeah so what
are some of like the keys or methods or strategies that you has Implement when doing yoube channels in terms of like the actual video content wise so you first of all want to look at you're prepar to s that and go okay what makes this work and you have to see past some the fancy editing sometimes like for example if you're looking at these three like animation documentary chanels the question is like is it the three animation that makes work or is it the way the story is B and in in this case like usually
it it is a part of the free animation but there's a those channels where the reason the video content work is deeper than just what you see on the surface um and TR find a good example of that is that oh yeah I'll give you an example so right now for example you have the police body C and I think a lot of people assume the reason it works which is probably true is because show they had interested see what P it B but then there's also another new adjacent Beach which is basically police body
cam but it's just the narration of what happened um and just a story people are just making up stories so and I think the main aspect of what makes the video well done is I would say the emotional response viewers have to um for example something I thought fair right usually like the videos that works the best in the police polyan is when someone gets Karma or something that's not fair happens uh and people have very strong emotional resp to that so you would leverage um you would basically leverage that response in a different format
for example maybe you can't get up all of that footage or you want to have a same style try to identify what made the video work which is that emotional work and and what you need to make sure of is that your video then evokes the same emotions than that other you and that's just that poor concept you need to identify and ensure that it comes back in your video in the same strength um so in the same order of me right it meets to be and preferably it would be even more specialized on what
made that video Work iest think is great very that's super useful I think especially like seeing through just the fancy production value like in my opinion just personally I think that it almost never is fancy produ value that makes a jam successful yeah you see for I think a really good example of this is like Ryan TR like I mean yeah like he has some he has cool vertion fire but in the end it just comes down to he's just really good at storytelling and he has an amazing personality and that's Al and that's what
makes it I think work and wish there's more to it like a generalizing like crazy but yeah that's like uh I think people love over analyzing like the production and the editing the retention like you see a little trashy channels going viral that's why there's like there's like a hidden thing like subconscious thing that makes it work so sometimes you can't imagine like why does this work but there's it goes deeper than just the perap value yeah we definitely find that like the production value is often just a symptom of success rather in the cause
yeah since like especially a lot of careers like once they get really successful they just want to make their videos as good as possible and a lot of times that's the mindset that caused them to be successful in the first place too I get like I think a really good example of this is I think Mr like maybe not in the same magnitude but Mr Beast videos would if you dump a train in a big bit and you did no EDI you just filled the train going down a massive like he had like years where
he where he throte a train into a uh some big cool in the G if you just filmed that that would Naturally by itself the and and that that's the essence of the video without any editing without any story failing that we just all about CU it just it's just that's the essence of what made it work right there yeah it's just like a really cool thing yeah that you're showing it's not about the editing it's not about the production it's about like what you're actually doing the video exactly so if you had to give
one or maybe a few big tips for beginers trying to go to YouTube channel what would you say okay so start if you don't if you're like procrastinating right now which I believe people struggle with start by just whenever you're on your phone on first thing you do just don't start watching YouTube videos ex that just start watching channels just start scrolling through channels and try to start for every one of these channels practice to answer the why why a channel is working just practice it whenever you're in on the bus um when you're outside
you're on your phone instead of scrolling for Instagram open up YouTube go to your homepage click on a couple channels look at the videos and go why is this working right maybe write it on your notes up really big uh exercise that you can like that can majorly improve the way you run your YouTube channel then second thing is um you can like uh the second thing is take action like if you don't know where to start just go to Wikipedia open up the first Wikipedia page you see and try to make the best possible
YouTube video from that Wikipedia page so for example let's say you go to Wikipedia and you open up a page about Cuba I just try to make a video about Cuba doesn't matter like just try try to start on making uh it like it's so simple but I think a lot of people fail because they don't even try and and and there's a lot of people stuck in procrastination and they're just not moving forward because they're just not doing stuff and naturally when you're doing stuff like things come to you like because I'm in motion
things naturally kind of yeah come automatically so yeah it's really really important you're constantly active so just open up Wikipedia let's say you open up a page by Cuba try to come up with the best title first of all so go something like do your research maybe you could do something like the hidden nuclear facility in Q or like the worst what C thank you yeah I it's a good idea yeah yeah yeah and then try to write and then try to find the story write the script try to do the editing and even if
you never upload the video just upload the video just do it yeah just upload video even if it doesn't do any views and then do it again open up another Wikipedia page I think this is a really great point cuz like especially with us with with our like just internal polls and the data we see like somewhere 70 80% of people who want to be successful YouTubers have never posted their first video I think but even if you like I think that's why faces is great it's because you don't have to be on crammer like
you don't have you need to have a laptop that's it you can even if you don't want to do do voice over you just go to 11 laps and like maybe you want to just be a normal YouTuber but you're extremely scared to be on camera then just start practicing with face to Studios just do like open up 11 lap like do the the which PM I had that you like to start making random essays about about uh yeah I don't know certain countries or it could be anything like dinosaurs and then we just pick
something and I think over time you'll naturally kind of find your roof and then you're like okay wow I can make really good YouTube videos now we even throw it on the camera and make like amazing YouTube videos and yeah and I think that would be my biggest STP to just start doing like like right after you watch this podcast like just start that's the dude that was that was excellent man and if you want some help executing on everything that we've talked about in this video you can apply for our coaching program at the
link in the description where I can personally work with you to almost guarantee that we'll be able to blow up your channel and for anyone who applies I'll also send you a free YouTube mini course your email my name is Jeremy B and thanks for watching
