hey hey hey this is liz day simpson founder of the big money movement where we help women experts secure higher paying corporate clients and in today's video i want to talk about the one thing that if you are missing this as a woman in business you are wasting precious time and resources that one thing it's clear positioning positioning is essentially the bedrock of your sales and marketing efforts positioning is being clear on who you are in the marketplace who you serve what are the problems and solutions that your ideal buyer is looking for and what
is the desired transformation that you create for that ideal buyer very often women in business approach me and they're looking for feedback on their business assets such as feedback on their price their pricing their proposals the content that they publish in the marketplace their service offerings but here's the thing us trying to provide feedback on those things is all for not if we're not clear on our positioning there is no way to provide tremendous value to someone without having a particular buyer in mind here's what i mean are you clear on who your ideal buyer
is what's their job title what industry what geography are you focused on and what are the industry events and associations that your ideal buyer spends their time at all of a sudden when we get clear on our positioning about who our ideal buyer is and what's happening in their industry what's relevant to them now that helps to illuminate what particularly we should create for that specific buyer how we should price ourselves for that specific buyer so i want to know from you how clear are you on your positioning what challenges are you having when it
comes to really identifying who you are in the marketplace who you're not going to serve and who you're built to serve i want to hear from you in the comments if you're looking for more strategies to land five and six-figure corporate deals let's connect this is liz j simpson signing off bye
