hey what's up everybody this is Russell Brunson and today I'm going to show you guys behind the scenes of one of my highest grossing sales funs of all time if you are running Live Events or you'd like to love run Live Events this is going to show you step by step every single page the ads the copy everything we're using to sell between 3 and 5,000 people per month into our live virtual event uh this funnel has completely transformed and changed our business I'm going to show you guys the hooks the ads the funnels the
upsells the Downs across everything you're going to see and at the end of this video I'm going to actually give you guys a swipe file with all the different pages and funnel so you can model them inside your business uh this is based on a very simple funnel that anyone can do including you and so let me walk you guys through the selling online funnel so uh before we dive into the actual funnel Pages as you can see up above I want to show you some of the ads that we were using as you always
know in any business the core the core like the big secret is hook story offer hook story offer right what's the hook you're throwing out in your audience to grab their attention what's the story you tell them and what's the offer you're making and so for us uh because this is an event we're running uh every single month um we have to come back and we have doing lots of different hooks lots of videos lots of different things to get people's attention so you can see some of them right here uh the one that we
kind of LED with initially is very tied based on the sales vide so when you go to the actual sales letter I'll show you guys that here in a second you'll see the vssl that we have there um it's all based on uh me setting world record uh um doing one to many sales um and from there we uh you know we kind of tell that story and so one of the core ads we launch with is actually showing the footage of me setting the world record right so it's me speaking a Grand cardon's Event
1.5 hour setting world record so let me watch let me show you guys just a real quick glimpse of this let me just tell you what I love about Russell Brunson this is a family dude okay you can see him hanging out with his family Russell is successful Russell's trying real things every day and he's willing to be transparent and say hey this is what I'm doing I want to bring out Russell Brunson come here man he did $3 million in one and a half hours 3 million okay so you see I'm using footage and
things like that to create ads to tell the story which is the same story that they're going to see when they hit the landing page so that's when we first initially launched it then after that it's like okay we need to start bringing in more uh different things different pattern interrupts right hooks are always about breaking people's patterns right I think about people that on their phone they're sitting there scrolling looking at Instagram or Facebook whatever like I've got to like be the hook that grabs their attention and so um with that is we have
to create a lot of different ads a lot of different creative okay because uh especially when you're running an event month after month after month after month like things will get still people see the same ad what happens is that something that is the pattern interrupt eventually becomes the pattern right and then your job as a marketer like what's the next pattern interrupt what's the next pattern interrupt so I worked with Christine Morell to make a whole bunch of really funny ads where she came to her office and she broke in to find out the
secrets from Russell Brunson so I'll show you guys a quick glimpse of just part of the ad right here because I I thought it was kind of hilarious today I'm going to break into Russell Branson's headquarters because I'm going to steal his secrets to selling Millions online and then I'm going to share them with you I am going to kidnap the only man who can show us how Russell Bronson all of good marketing comes with lots of hooks and ads and different things you're throwing out there to grab people's attention Okay so after the Hook's
been set the video plays here Story the offers them to click and actually come to the landing page and I'm going to walk you through what that funnel actually looks like do you have a funnel but it's not converting the problem 99.9% of the time is that your funnel is great but you suck at selling if you want to learn how to sell so your funnels will actually convert then you need to get a ticket to my next 3 days selling online event by going to selling online /youtube or by clicking on the link in
the description down below right now okay so here is the back end of the new clickfunnels if you haven't seen yet this is kind of what it looks like you can see step by step here the funnel so here is the very first page this is the homepage people come when they hit it uh and I'll show you that page here in a second after they sign up they can go buy their tickets right here then they're taken to our VIP upgrade page right so we upgrade the VIP as you'll see on the page I
show you there's two different options if they say yes or no all right now if they say yes to the to the offer then we have a confirmation page saying congratulations if they say no we also take the confirmation page only difference is on this version of the confirmation page we actually resell the VIP options so there's one more last shot to kind of try to get them to sign up but that's the core of what this funnel looks like so let me walk you through Page by Page by page so you see what we
did why we did it so you can model it inside of your business all right page number one okay this page is very simple it leads with a big promise if somebody comes to your 3D event what is the thing that they are going to learn now we're split testing a lot of different versions of this headline this one I think right now the current control it says discover the one and many selling secrets that allowed me to sell over a million online yes that's B billion with the B without a sales team and it
says no you will not sell a billion dollars with what I'm going to teach you just like if you're pay Michael Jordan teach you basketball you wouldn't instantly become the goat but you think you become exponentially better from where you are today and then so that's kind of the initial hook right so when someone comes to they know like man if I am going to come and sign up for 3D event I'm going to learn how to do one to many sales like that's the goal right the headline is to give them like here's what
you're going to learn okay also I have the fact it's the challenge I have the dates the times when the whole thing is happening okay then down below now what I have is I have the video the video sales letter the vssl to actually sell this and so um Again the video is 2 minutes 14 seconds I'm not going to show you the whole thing in fact you should go to selling online.com and go watch it but I just want to guys I'm going to watch a second of this so you can see kind of
a gist of what we're trying to do inside trying what we're trying to capture inside the video sales letter the next man we're about to bring up is the single greatest marketer of the 21st century the goat of the marketing industry it's New York Times best-selling author collects books his ideas have literally shaped crafted and molded how we view modern day Market but also everything he does is with Integrity the one the only on your feet and make some noise for Mr Russell [Applause] [Music] Bron okay I wish I could show the whole thing I
love this video but notice I'm building credibility trying to show that like I'm the expert I'm the person who knows understands this stuff best in the world and then from there then I go on and make the pitch saying look if you want to learn how to sell cut to my event for 3 Days selling online and then immediately down below we have the ticket price $100 this when the challenge starts they click the button and they can buy it right so again if you look at how we structure any page it's always emotion logic
fear so everything above the fold is very emotional right headlines emotional video is emotional the offer is emotional okay and again the majority of your buyers will buy from here we use heat mapping software on every page so we'll see how you'll scroll past here most people get to hear it and boom they buy okay so your emotional buyers the majority of people then you transition now you got logical buyers like what's the event about what's going to happen what's the schedule like they want to know all the details before they're willing to buy so
after the call the action we come down okay speak to logical buyers here's some testimonials logically they're going to help you here's the SES letter here's what you're going to learn here's what's happening day one day like here's happy every single day there's the structure of all the different days right um uh and then we come keep coming down um and then now we sales letter which again is a longer form thing just kind of logically explain to them why they sh this event why it's important what they're going to learn all that kind of
stuff with a long form sales letter okay now if you're going to simplify this funnel at all like the way you do is the above the fold is the most important the majority of your sales 70% of your Sals come from above the fold the other 30% come from the rest of this and so these things are good but a lot of times people don't launch a funnel because they're trying to write all the long form copy or they don't have to testimonials yet or things like that those things take some time so if you're
going to cut anything cut the bottom you know this bottom part uh and lead with the emotion above the fold that's the most important but it can give you an extra 30% Bump by adding in the logic and the fear the other parts here inside of the the the rest of the funnel okay so there's the first page there and then um uh all the order buttons drive you down to the the sales letter or to the order form right here and then the order form boom we've got two order form bumps we've got a
$47 course called the show up secrets for 47 bucks this one converts like almost 60% uh so if you can find something that's very congruent with the thing you're selling as an order form bump you can get a huge take rate um again I'm teaching people how to do one to many presentations this bump is going to show you how to get more people that actually show up right huge key u and then number two is we added in the vent notes and workbook for 27 bucks and this one has a huge take r as
well right so we added in those two upsells or those two to form bumps to increase our cart value Okay the reason why is because we're selling a 3D event for just $100 which is pretty inexpensive right for me to sell one of these tickets through ads it's usually cost about $200 or more dollars to sell that right so I have to be adding other things into the signup flow to make more money back so it'll cover my ad spins I actually don't make any money fact I lose money by doing the event all the
money is made during the event I'll talk to guys through that here in a minute okay so that's kind of the core information about what's happening on page number one all right right now any aw you've had so far drop in the comments down below I want to see those uh if you want me to keep sharing all these ideas you got to give some feedback to me so let me know what your biggest aha was so far as I keep going through any aha you have drop in the comments drop in the comments I
want to see those things coming all right that's page number one the funnel now we're going to transition over here to page number two this is the VIP upsell so someone just bought their $100 ticket now we're going to give them the opportunity to upgrade and become a VIP okay and so here here's what it says basically how would you like to upgrade uh for a live VIP day after the event to get direct help with your sales funnel uh and then then this is basically a live Q&A VIP day okay and so I have
a video me of me kind of explaining what it looks like you come down and then there's two options number one is you can be a fly on the wall where you can sit in and listen for an entire day day number four basically event listen to me doing Q&A with members so you can learn a whole bunch or if you want uh and this one's sold out right now but you can pay 500 bucks and you can actually get your question answer means you show up you ask me a question I'll give you the
the answer okay now we're split testing a couple things right now right now we offer the video replays when you buy this uh we may take that out haven't decided yet but uh my goal if I did if I did get rid of the video replays is to get more people to uh to show up for the live event which is the most important part uh a lot of people take take this because they want the replays um so my gut says the conversions will drop a little bit um here but we get more people
actually show up for the live event so that's kind of a thing we're playing with right now that we are testing all right so those are two options right there they uh if they're not going to buy there's a no links link and again the no links link we always give a negative qualifier so I'm not saying yes no thanks take me the members area because that's a positive thing right I'm saying no thanks I'm not interested upgrading VIP now nor getting the S Replay for for free right so it's negative oh like I don't
want this I don't and so you kind of re I'm almost recapping the offer in the no thanks like you're not get the VIP or the replays um yeah so that's come with the negative qualifier okay so there's all the motion then I'm going to transition to logic testimonials telling more of a story here's the logical arguments for those who are needing more reasoning behind it right you notice all my pages lead with motion then logic and then fear fear is your urgency and your scarcity okay so speaking to logic testimonials what they're going to
get what it looks like telling the story boom there's a called action again and then more testimonials okay so that is page number two in the funnel right there the VIP upsell page and then from there we take them to the confirmation page right and depending which one if they said yes or no depends the page look almost identical the only difference is um if they didn't buy the VIP upgrade offer will have the offer on this page again one more time okay so tell them congratulations and then a couple cool things we do here
right number one is that uh we actually push them to school CU we have a community there and and in school is where we communicate with people during the live event so we push them to go get inside the community okay number two is uh we allow them to be an affiliate now what's cool about this is I told you right now it cost us about $200 to sell a ticket to um to selling online event through Facebook ads right uh and so instead I'm like man I would rather you know our customers sell the
tickets and I'll give them 100% ticket price right so we do inside the new click phon you can create instant affiliate link so soon as someone signs up boom they have an affiliate link they send that to a friend post it on Facebook Instagram whatever and someone clicks there and buys they get $100 they get 100% of the sale of the ticket that person gets okay and so what's cool about this is it starts making our events viral where people sign up and they invite their friends and they invite more people and they right you
know so like for every ticket we sell we sell like an additional like a third of a ticket or something right so if I sell a th people in I'm going to get 300 people who come from an affiliate which is really cool okay so this is a way to make your funnels more viral another thing we do uh to get people people that promote this is in the Fallout sequence after they join we also push people to page like this that basically sells this leave more right because first time they see the link they
might not know and so they get push this page it says hey do you want $100 referral for the challenge and there's a video me explaining how it all works they put their email in and boom it generates the instant F link as well so we have this uh another like second pass through emails to get them referring because again the more people refer it's just free people coming into my challenge or my event they're not paying Mark Zuckerberg for which is always great uh and you can only do this in the greatest software of
all time which is called clickfunnels uh getting an instant affiliate link for your customers that way they can start promoting rygate you can get a free 14-day trial right now by going to clickfunnels.com youout or click a link in description down below and blockout time on the calendar obviously um they see all the sessions that are coming up they want to see what's happening um we don't give them too much details but they are able to kind of see some of those things my team just added that's kind of cool um all right and so
that's kind of the game plan so that's everything that's happening um in the funnel leading up to the actual event okay now if you know anything about funnels uh the goal of every single fun right is taking people down this process down this path to help them uh in however you can right to help them help serve them at the highest level and so we get them on events number one now they come to the event it's a three-day event and I'll come back down here you you kind of see the schedule of what we
do during the event okay the structure was something we just made up uh if you go to if you look at like funnel hacking live or any of my events uh there's always a method to the Madden there's always a reason why we're structuring things this way and so um that's kind of that's kind of what this is is the structure to be able to increase uh the like hood of people actually buying during the event okay all right so now again day two I make the special offer what happens then from there we send
people to the sign up form okay so here's what the page looks like after somebody uh goes to the event they hear me Pitch they come to this page right here and the first step that we do is there's video of me kind of explaining what's going to be happening so they have me kind of guiding them and again you'll notice with funnels it's always about you're guiding somebody on a journey right so they hit this page there's a video of me telling them exactly what to expect what to do what going to happen so
they come over here and they start filling in the form right and this is the basic form their contact information email phone number what they're trying to do so we get some basic information from them so that's step number one okay they go to that they click submit they take some step number two and step number two this page right here basically says thank you your application has been submitted uh and then I basically here give them two different options okay option number one if you're ready to sign up right now and you know click
right here and we'll take you directly to the order form you get signed up you don't talk to anyone you're ready to rock and roll and go okay this is my goal obviously I want people like hopefully at this point you know they've been in an event with me for two days hopefully at this point they know if they're in or they're out so they come right here and they sign up which is really good nice thing about that if anyone runs a sales team um I no one has to talk to them on the
phone they come signing up and so uh we make more money off these people because I want to pay sales commissions but there's always people again usually your logical buyers they need more they need to talk to someone they have a question they whatever that thing might be so for them I have this option number two which is this request a call back so you click on this boom it then takes him to a page and um actually it'll put him in a queue and then we have a whole team people who call people immediately
find out their question and close their sale okay so that's kind of what the two options look like so give them sign up right now now or request a call back and uh if they do go sign up right now it takes them the order form and this is what the order form looks like right here they come right there and they can sign up and again they can sign up for $10,000 one time or they can do three pay of$ 3997 um and then uh we also ship them a shirt because that's cool they
pick the size they want and that's what this page looks like here inside the funnel as well okay and uh with some testimonials people have gone through it so but there you go there's the order form and orderform uh structure layout copies is one the most important things like um we've tested a ton of orderform cuz people are like the last step like they're there with their wallet they're ready to buy something for like okay take my money and then so many times the order form scares people off so we found to make order form
more simple is there's a headline boom there's the order form and there's a recap what they're getting and that's the extent of we don't have long form cellers and things like that only other thing I add sometimes is sometimes I will in the replay sequence I'll take the part of the offer where I make the pitch where I'm just walking through everything they're getting when they sign up I'll take that video M might embed it here on the page it's like hey if you if you forgot you're getting click here and it'll recap is me
doing the offer stack walking through everything you get when they sign up for the offer um I don't always do that but if I am going to put any video or anything like that's all I'm putting on the the order form other than that the order form should be very simple and very very easy all right guys so that is behind the scenes of the selling online funnel again this is one of my most profitable funnels to date and I've been playing this game now for over 20 years and so there's so many little things
weaved into this funnel I hope you got a lot of value a lot of ideas from it if you did drop down the number one ahas takeaways down below but now that you're here I want to give you guys the coolest thing this is the best best part of the videos as you guys know is I actually went through and took screenshots of all these pages I used a really cool tool that we created called Barnum PT basically thing about PT Barnum and chat GPT had a baby and it created a free Chrome plugin and
uh the plugin is amazing because you can do screenshots you can do funnel hacks you can use AI to go rewrite Pages you can use it to transfer funnels from click funnels classic to the new clickfunnels you can use it to move funnels from some of our competitors back into the new clickfunnels and a whole bunch other cool things but one of my favorite things is the fact I can use it take screenshots every single page of my favorite funnels all I do is I click on the little hat right here boom it pops up
I can say oh I want to take a picture of the section I grab it takes a screenshot and boom saves it into my barn PT account but what's cool for you guys is because I love you I already went through and screenshotted all these Pages for you they are right here inside my Swip file section you can you can see I got I got Swip files for every funnel I've ever funnel hacked there's tons of them in here uh but right now I added these to our paid challenge funnels right here and here's a
selling online event so down in the description down below I'm going to put a link all you do you click on the link and it'll take this entire funnel hack all the screenshots of the pages and it'll copy them inside of your bar and PT account if you don't have a baram PT account you can get it for free just by clicking the link down below as well it'll be in the descriptions uh just click on the link to get your free copy of the Swip file of the selling online funnel and we'll import this
that way as you are building your next funnel you can look at it as a model to get ideas for how to structure the pages the copy you should use etc etc and that is my gift to you guys for listening to this video I hope that you enjoyed it with that said you guys um I hope you enjoying these funnel hacks it's been fun going behind the scenes and doing deep dive showing you guys the things that are working inside the funnels if you want to watch another funnel hack there's be link right over
here or here or somewhere we can watch another one of our funnel hacks thanks so much and we'll see you guys on the next video
