I was never thinking about I'm gonna build a brand. People didn't even talk about that [ __ ] The only people that had brands was Coca-Cola, Ford Motor Company. There was no, you couldn't do this what we're doing right now. My wife, she was an actress. Came back from an audition one day and she's it was terrible. I'm like, you know what, baby? I'm going to make you famous. You know, Hollywood. Leo DiCaprio was my neighbor. Dre was in front of me. It was the perfect house. We were king of the hill. Everybody thought we
were the [ __ ] We got rid of a dream life in order to get freedom. So, yeah. So, our guest today, Grant Cardone, needs no introduction, but I'm going to give him one anyway. Uh, Grant Cardone, founder of Cardone Capital, built a $4 billion real estate empire, wrote the best-selling book, The 10X Rule, and turned himself into one of the most influential voices in business. Uh, welcome to the show back for part two. Thank you so much, man. Just a couple corrections. one um it's five billion. Okay. Like changed the last tie. Yeah. Yeah.
I don't want you to take a billion dollars from me. I expect the government to do that. Not my friends. Uh so, you know, it's hard enough to achieve anything uh in Yeah. I mean it it it's not impossible, but it is very difficult. So, I hate somebody taking a 20% of it away from me in the Introduction, man. Jeez. My gosh. Okay. It's changed since the last time you came on. All right. So I I think a good place to start the conversation is that um with the tariff situation. So yeah. Yeah. Yeah. It's
great. Yeah. Current events, you know, Trump administration's approach uh to trade has really progressed quickly. Some say it's chaotic or deliberate. What What do you think Trump's trying to accomplish with these tariffs? Is this kind of like this Orchestrated reb Look in in anything if you're trying to move a business or or a country in this case. Um and and I'm not look I'm not pretending or suggesting that I have the answers to this but I have been watching uh for a number of years uh as I've lived in America and experienced it starting with
nothing and and and you know trying to figure out the hacks in life. If you don't if you have leverage in a negotiations and you don't use it you actually don't have Leverage and which is a shame. It's worse to not have leverage than it is to have it and not use it. And so if you're try actually trying to move a condition, improve a condition, you have to go to the other party and say, "Hey, look, the deal doesn't work anymore. The deal's old. The tariffs concepts have been around for and gotten worse over
the last 50 or 60 years. We used to not have them. I mean, we used to not have to pay to Export items and then um and there there's a lot of confusion about it. Like the the Americans think that because you're being told by the mainstream media that a tariff is a tax on you, it's actually not a tax on you. But even if you wanted to pretend it was a tax on you, it's a tax on the wholesale, if it's a tax at all, which it's not. So, let's say there's a $10 wholesale
product out of China. Let's say it's a Nike tennis shoe. Those shoes Are made for 10 bucks. By the time they get here, they're $120. Okay. Where's the money made? The money is not made by the wholesaler in China that puts them on a ship. The tariff would happen there, by the way, at $10, not at a hundred. So, basically, you're going from a base cost of $10 to $12. $12 gets charged to the middleman. He marks them up to 100. I mean, Nike could the distribution chain could eat The 250 and the American consumer
would never feel a penny. So, it's, you know, that 250 that $2 that that's why Kevin Ori says it could be a 400% tariff, which would take $10 to what is that? Uh 40 bucks and you could still have room for the guy to eat it at distribution, pass it on to American, they'd still make $60. Now that all that being said, just understand the economics of it. Again, if you don't if you have leverage and You don't use it, you basically don't have leverage. If you want to improve the conditions in uh in America,
you have to change the rules that we've been playing by. And so I believe Trump is one bringing people to the table. You have to bring decision makers to the table. And the Chinese are not at the table. So what did he do? Hey guys, I'm I'm gonna charge you 25%. They didn't come to the table. Make it 50%. They didn't come to the table. Make it 104%. Boom. 70 countries showed up and said, "Uhuh, we don't want that." And by the way, he did a collateral negotiation, Julian, so that he could bring China to
the table knowing he could always relieve that pressure later. You got to have four things. I'll just finish with this. Four things you got to have. You got to have a decision maker in a deal. To make a deal, you have to have a decision maker. Two, you have to have willingness to make a new Deal. We don't have either one of those right now. Three, you have to have urgency. We still don't have that. The fourth thing you have in a deal is leverage. And you use number four to get the first three. And
he'll just keep ranking up. So for those people that are saying he's going too fast, it's too much. It's too big. It's not true, dude. The guy's very coordinated. He is not a whack job. Uh you know there there's a way I remember when I grew up in Lake Charles, Louisiana, and there was this kid. He couldn't fight. Uh he couldn't win a fight, but he never stopped fighting. And by after a couple of weekends, like nobody wanted to fight this kid. Everybody could beat him, but everybody that beat him knew that they were going
to take a beating while they got it, while they gave it to him. So So, and I think that's what Trump's doing. He's very, very calculated, extremely Intelligent. Uh people underestimate his abilities and and uh look, I'm a Trump fan, but even if I wasn't, I want this deal. I want to have tariffs on them or zero tariffs both ways uh and lower taxes. Yeah. Now that we have 70 coming back to the to the drawing board, what So what do you think the solution is with China? Like are they going to ultimately capitulate? Are
we headed for a long-term standoff? Well, dude, dude, when you when you see somebody when you See a giant Okay, China is a giant. When the competitors to China, China, the the Indias, the Russas, the South American c, they're going to be like, "Bro, we could get that market share right now." Yeah. Okay. This is Monopoly, right? Like, you're playing Monopoly. Your sister's playing, she's Your sister's at the table. Your mom's at the table. I'm at the table. Um, they're starting to get weak. Me and you, you're starting to, you know, we're starting to bank
Some money. We're not thinking about taking each other out right now. I'm thinking about bankrupting your sister and your mom first. Right. Right. So that's what they're doing. Okay. The other the other countries are now like Vietnam's like, "Okay, we could get some market share right here." So unfortunately for Americans, they you a lot of us just don't understand the power of Negotiations. This is a five or$6 hundred trillion dollar, you know, opportunity. And um Trump is a great negotiator. Like the art of the deal. I mean Yeah. And this isn't a new thing for
him. He's been talking about tariffs for 30 35 years. Yeah. That's the one thing with Trump. It's like everything has been consistent throughout. Um do you think part of the problem is that the fact that we let China into the WTO? I mean we we we almost enabled the global arbitrage and which gutted the middle class. It weakened our production base. Um, how would So, you would play it almost exactly the same way Trump was doing it to negotiate these trade deals with Yeah, I would I would, you know, I love what what's going on
right now. If the Federal Reserve is a problem, we could get rid of the Federal Reserve. They've been redistributing money to poor Countries under the premise that we're going to save these other countries. They're not. They're bankrupting the wealthy company countries in order to have one currency, basically one economic power on planet Earth. So, this has been going on for years, dude. Like, you know, nobody ever pays us back. Ever. Yeah. We forgive debts. We've been forgiven trillions of dollars of debt for years. We give it to them, then we forgive it. We're bankrupting America
in Order to take care of other people. Between when the money goes from us to the other people, the little guy that needs help, money is ripped off, stolen in the middle. We never get paid back. We just get more encumbered with more debt. when when people buy our debt. And Trump could be doing this, by the way. I think I think China is our number one uh creditor, Trump could be negotiating to say, "Hey, look, I'll do the no tariffs. Forgive all our debt." Yeah. Boom. Just erase it. Shit's all made up anyway. It's
all made up. All this stuff is made up. Yeah. I mean, I think is it like I'm just always wondering why did this start in the beginning? It was because we were so wealthy and successful. We had this large ass where we were just kind of benevolent almost for 25 years allowing all of this to happen. Yeah. May maybe this maybe these uh these agreements Come out of wars. Yeah. Maybe it comes out of, you know, some manufacturer here in America says, you know, we could go over there, dude. We can buy people for freaking
10 cents over there. Why don't we set up a manufacturer over there? And it worked for the first many years. you know, it got Nike or Apple or whoever the company was at that time. Hey, we can we can manufacture over there. We'll have bigger profits over here. The company the company made more Money. The investors made money. But the next thing you look up 30 or 40 years later, you're like, wait, we don't have any manufacturing, which means we don't have any jobs. All we can do is buy stuff. We can't sell stuff over
there. Um, we're completely dependent. Our automobiles are coming from there. All the parts are coming to bear. Furniture, we don't build one stick of furniture in America today. Uh our pharmaceuticals all come from there. We don't produce Steel and iron anymore. So if you want to fabricate and build houses, you want to build three or four or five million houses or you want to build ships in this country, we need we need ships, right? We we're dependent on other people. Yes. Yeah. And and the cover came off during COVID when we couldn't get automobiles because
all our chips are made overseas. So, we we need to we need to reset, man. We need to reset. It's going to be violent. It's going to Be uncomfortable because it's change and nobody likes change, especially the politicians because they know how to steal, you know, they know how to rip off the system the way it is. They don't want to learn a new way. Yeah. Yeah, I think the last so last question on this is you know I think Chimath said that kind of exactly what you said was that there's going to be two
main superpowers the US and the ch in China for the next 100 years but because we are so Dependent we can't make our own chips we can't store our own energy we can't build our own weapons are we really the superpower that we think we are or is now the time to reshore and no 100% we're a superpower I mean our military is you know you know we we have the ultimate leverage It was just unfortunately force in this case. Um, you know, there's no retaliation that anybody can offer up to us. Thank you. That
that that that you Know, we we cannot we can't defend. Um, unfortunately, like it's war, right? Like who who wants to do that? Nobody wants to really do that. And we are a superpower. Like China is not even a close second. Now, I know people think China is the big superpower and their economy is great. Their economy is terrible. The economy is terrible. They have an aging population. It's falling off the chart. They won't have workers in the future. Um they've tried, I think, 23 different stimuluses. They all failed. The tariffs are going to fail.
They're going to cause them tremendous pain. And um they can't they can't afford to do this. Their military is not even close to what ours is. So I don't I think their navy can't reach beyond well it can't make it into any of the seven seas. So we're we're a seven sea blue water navy. We can reach every you know ocean on planet earth. Um so You know dude we're we're we're and and we're we're something that nobody else can that nobody talks about much but we're a consumer nation. You cannot recreate a consumer nation
easily. You could create a manufacturing nation, but it is very hard to get 350 million people to be consumers on a daily basis like we have in America and basically consume the goods and services of the rest of the planet. Like I think I think I saw a stat that said we use more Prescription drugs. This isn't bragging, but this is a terrible stat, but America uses more prescription medication than every other country combined. That's ridiculous. Crazy, man. That Yeah. You know, I don't know how many cars we own per person, but I would expect
it's it's the highest. you know, probably tennis shoes and clothes, all the these unnecessary purchases that we make. Um, so and lastly, yeah, the other thing on the tariff thing that everybody's really worried about, the consumer is worried about is, oh, is it going to increase the cost of my goods and services? Temporarily, it probably will. If you're a builder, um, you know, the thing I worry about most, right, is building is going to be stopped because our projects are already being cancelled right now because if you Can't if Horton, Dr. Horton can't get glass,
um, wood paneling, floors, refrigerators. If they can't get the things it takes to equip a a unit, they're not going to build the unit. They're going to push that that that uh project off until this gets settled. That'll reduce supply. That means uh particularly the space I'm in, the rental space, we we own 15,000 units. if no new supply comes on, the value of What I have goes up, uh, which could be good for an owner now, uh, but it would be terrible for builders going forward. That's what I exactly what I was going to
ask you. As tariffs raise the cost of goods and materials, that ripples into your real estate strategy, construction, production slow down, how do you fix that like on on this massive scale with local governments? That seems to be the main issue is all these permitting, zoning, nimiism, all of that kind of Thing slowing it down on top of the tariffs. How how are you fixing that? I Yeah. Yeah. I try to buy I try to accumulate as much real estate as I can. Right. So, we we don't build anything. Building's very risky. Um we don't
buy single family homes. You know, we we you and I started with that. We we buy, you know, large complexes that have three and 400 renters. They scale very easily. It provides cash flow and depreciation. And we buy only what's built. Like I Move into stuff that's stabilized. I buy it. I close on it. 30 days later I get a check. I distribute it to our investors. There's almost no risk in it. Um and if the tariffs last for two or three years, what are we in 25? By by 27 or 28, rents could be
double in this country. All that real estate will explode in value. Uh highly recommend people look at this space. anybody can buy the kind of real estate that I'm buying. You don't need a degree. You Don't need to be a scientist. You don't need to be a genius. You don't even need money really. Um you don't need good credit, but you do need to know how it works. And you need to know the difference between a good asset and a bad asset. Um but you know, there's going to be winners and losers in any change.
Anytime there's a change, there's going to be a winner and a loser. And people Should look at, okay, how can I win from this? Rather than, oh my god, my Nikes are going to be $20 higher. No, not if you don't buy them, they're not going to be. There is no penalty if you don't buy the [ __ ] Like like just quit buying it. And and and the moment the tariff increases the price so much that you don't want it, don't buy it. You're not you're not being forced. So So I hear everybody in
an Uproar. Oh my god, everything's going to go up. The thing everybody should be in uproar about is taxes, not tariffs. Because taxes are involuntary, a tariff on you, if you want to call it a tax, you can, but it's only imposed on you when you agree to buy something. If you don't want the little rubber ducky or the the the the pair of tennis shoes or the TV, the TV you don't need, by the way. If you don't want it, don't buy it. If you if you Think it's overpriced now, leave it on the
shelf. They'll send it back to China and China will either figure out how to give them a rebate to keep it on the shelf or China will quit building them or somebody here in America will figure out, "Oh [ __ ] man. I can actually build these cheaper here." You know? So worry about your taxes. The highest expense the American household has today in this country is not electric bills, water bills, or mortgage. It is an Involuntary unnecessary criminal thing called taxes. 38 somewhere between 35 and 39% if you're a if you earn a couple
hundred grand a year is going to pay federal taxes. No one can show me what it's done for you. You cannot show me one thread of proof that a federal income tax has ever benefited any human being or your family. I know people going to be like, "Oh, the roads." They uh federal income Taxes do not fund roads. Okay? Nor does it fund schools, so don't tell me. And the schools got worse, by the way. The schools and the roads got worse. Um, so that's what people should be pissed off about, dude. I mean, I
don't see any change in LA at all. I think it's definitely degragating, but I mean, it's You guys have the highest taxes in the country and the roads the roads have gotten worse. These are the stats of California. Worst schools, worst roads, Highest taxes, highest crime, highest property taxes, highest home prices, highest rent. Uh what am I missing here? Uh that should be our slogan. Yeah, you just just like highest homelessness. By the way, N Gavin Newsome and Pelosi wanted to have homelessness has been their number one priority since 2005 and they accomplished it. They
are the number one highest homelessness in the country. Uh your Sanctuary cities, you have sanctuary for illegals and the people that the residents and the business owners don't have any sh sanctuary. Sanctuary means a safe place. By the way, Beverly Hills isn't safe anymore. Mm- you can't you No, I have friends that are like, "Hey, I don't go to dinner and wear a watch." Uh I have buddies that are like, "Hey, we don't we don't uh I don't valet my car at the restaurant anymore because They're running scams to go to go grab the home
if you're sitting at the restaurant for two hours. They basically go into your car, park your car, pull up your GPS, find out where your home is, send two guys over there, ransack your place while you're at dinner, and when you're leaving, they're calling saying, "Hey, get out of there. They're coming home." They I mean, they did that during the fires, too. There was like these orchestrated teams that went up. You People that evacuated, they went they went in. Yeah. There's all these people even on Rodeo Drive, too. Yeah. And they and they can run
the same scam here in Miami. But the problem is in Miami, if you get caught, you're going to jail. Yeah. Yeah. In LA, if you get caught, you're going to f you're going to you're going to be released right away if they even catch you. Yeah. I mean, my car was broken into and they I think they gave him a ticket. Yeah. So, there's no jail Time for him at all. Dude, my car I had a car stolen in Miami and we they they the police here I called up the police and said, "Bro, somebody
ripped my card off. I left I left my keys in the car. I was outside this very prominent guy's house for for a for a political meeting and they drove by, saw the mirror still open, boom, picked the car up. I made it too easy for him. Right, dude. They had these guys. They caught these guys within like three hours and had my car Returned. Oh, that's amazing. That would never happen in California. No. No. It's like when you look at Dubai and people leave their keys on their hood completely safe. You can leave to
anything like that. But yeah, it's Yeah, it's And when you say that anybody can get into it now with with multif family and things like that. Yeah. Yeah. Do you mean syndication like investing with you or just anybody can start getting other people's money and stuff? Well, yeah. Well, certainly people could invest with me. It's CardoneCapital.com. We basically what we did was we created a platform where we're buying these very institutional quality, best-in-class real estate. I buy it with my money and then I open it up to anybody that wants to invest with me. Nobody
has to invest with me. It's a it's a it's an opportunity. It's not like I'm not selling something here. I have 20,000 investors. It'll be 200,000 one day. We Basically did what the banks and Goldman Sachs and JP Morgan will not do. We open this up to everyone rather than just rich people. So uh we buy I buy assets from companies like Metife and New and these are hundred billion dollar companies. They get they get in cycles. They have their cycles in real estate where they have to sell something. Maybe it's 10 years old and
then we go buy assets that they have to sell at a bad time and a great Price and then then I'll buy it. I actually I'm the picker. I I pick the asset. I do all the underwriting and then I buy it for myself and my family and if a portion of my audience wants it, they take it. If not, I keep it all. Now, if people wanted to do that, they could. They could invest with me to do it. Or they can learn exactly what I'm doing and duplicate the model. Like, we don't The
best thing to do is Duplicate my model and go do it yourself. Like, if somebody Huh. Sorry. Just start with like a forplex kind of thing. No, I mean, I I wouldn't start with a forplex. I would start with like a 100 units. Great. Yeah. Yeah. Yeah. Even if you didn't have any money and no credit, I would tell people like start as big as you can. The the difficulty is not the deal, the money, or the credit. It it's do you believe you have a good enough deal that you could call a guy Like
me or 10 guys like me and we would help you fund the deal. And I can I promise you there's there's endless amounts of funding. There's more funding that than there are deals by by at least 100x. Okay. And to find equity for that. Yeah. Yeah. Exactly. You would you would go you would create a fund. You'd be like before you create a fund, you'd go find a deal. Let's say you found a deal um there's a deal right now in Um I don't want to give exactly the location, but where near where you live,
but a little further south. It's going to be unbelievable deal. somebody's going to somebody's going to make probably 60 or $70 million on this one deal. You would put it under contract if you knew how to talk to the broker, knew how to underwrite it, knew how to convince them to give you the deal, you'd put it under contract. You would then have, you know, 45 to 60 days to do due diligence, maybe longer than that. And then in that mean in the meantime, you would raise money. You would raise money to do that deal,
that transaction. Um, I know I know to people that have never done it, it's like, "Oh my god, this is going to be so complicated." It actually is very simple. It's it's very, very simple. Once you have the deal, meaning the real estate, and it's a great deal. All you Need now is a network. You need a network of people to talk to. And those those there's like there's real estate clubs. I'm doing one for the next three days here in Miami where 4 or 500 people come in and learn about real estate. Where are
the deals? They network, talk about deals. There's a debt guy there. And my point is anybody can do real estate, dude. It is the simplest hack game in the world. It's a real asset. It benefits from inflation. It's a very Easy story to tell. It's not like raising money for a startup. Yeah, I know. Exactly. Yeah. You know, it's like there's the property, 300 units. It's going to cash flow this much money a month. It's already filled. Uh I could show you a picture of it. It It's just a very easy game to play and
uh and it's very profitable. And when you put it under contract, so you you have to pay the EMD, right? Are you is somebody also getting that? So if it's a massive Project, what what is EMD? Well, just the the um the initial earnest money kind of Okay. Okay. Okay. So where would they get that? I guess would they also borrow that? Like so it's like 1% of this deal that commute. Look, you could call me up if it was let's say it was three or 400 units and you got the deal under contract. You
got the deal under contract. You call me Grant. I need the I need a million dollars for the for the Deposit, the earnest money. Like, okay, I'll write you a check for a million dollars. Let's go see if we got a deal. I I would do that if it's a kind of deal I like. If the location is perfect, if it's an institutional quality asset, I could raise all the money for it. You don't you you wouldn't even need to do one. Me and you could do a fund together. So, the reason I asked is
because So, I had Pace Morphe on. Yeah. Who loves Yeah. Yeah. I love Pace, too. I love Pace, too. But P you cannot do what Pace what Pace teaches on these kind of deals that I'm talking about. No, I know. So, but but I So, I had him on and I just wanted to kind of follow his process and see see what work. So, I found a property in West Texas, uh, 20 acres, 125 units. I sourced it, negotiated it for 4 months, put it under contract, and then now we just JV, we are partnered
on this project, which is amazing. Um, and So initially, yeah, he wanted to do seller finance, which they didn't want to do. Yeah. Um, and then now he's doing conventional, so we just kind of did it that way. But yeah, I'd love to start filtering deals to you or just like working on some things like that as well. I mean, it's pace. It worked really well. Dude, you do 10 of those, you'll have 1,200 units. Yeah. No, or or you could do, you know, three 400 unit deals and have 1,200 Units. Yeah. I mean, I
I are you looking at specific areas or is it like Yeah, we love te Texas. We We wouldn't go to West Texas, but we we we like metro. We like metro cities. Austin, San Antonio. Uh San Antonio probably not, but I love Austin. Not right now. The the they got a lot of uh of they got a lot I didn't know you were a real estate guy, so I love this. I could talk to you about this for hours, but um Austin's just got A lot of supply. Love Dallas better. I like Dallas right now
better than Austin. Um love San Diego. As much as I hate California, I love love love San Diego. Not downtown, though. No, no, no. So, you got to be Yeah. Uh Chicago. I actually love Chicago. I'm trying to buy a deal in Chicago right now because they're not building anything in Chicago. Chicago will literally have no new supply and you know in the next two or Three years rents will just ratchet up there like insanely. I like New York City because now that they're opening up the office, everybody's coming back into the city and they
don't want to drive two hours every day. Um I love uh you know Miami, bro. Miami is like this is going to become New York down here. Fort Lauderdale is great. Tampa's fantastic. Um, the Gulf Coast of Dest, Florida to Panama City. You could steal [ __ ] over there right now. Uh, Nashville. Yeah. So, sorry. Go ahead. I I because I could just I was just exactly like uh right in Dvar, Florida, next to Dustin. I bought a few properties. Yeah. I don't love that Navara. I I don't love that little Navara product uh
uh uh uh location. I know. I mean, I know Destin's better because it's more touristy and Yeah. Yeah. it's better spot. But um look, man, here's the deal. Look, in real estate, if there was five things that Were most important, location would be three of them. Price. Price would be the last most important thing to me. The least important thing would be the price. And and yeah, sorry. Anything in the rust belt like Phoenix? Uh love Phoenix. I mean, I love Phoenix, but I would burn it down for Scottsdale. Yeah. You know, so but but
like I tried to buy the Do you know you know the Phoenix market? Phoenix market is just Exploding. Yeah. Massively. Do you know it though? Do you know that market? The Little Pockets and stuff. I have nothing invested in there. But my friend started Tides Equity. Um Brian Andrade and so he was mainly in Phoenix. So he keep telling me that's started his Oh, you talking about the Tides that busted. The one that busted. Yep. So I I've known him since he was like 25, something like that. But they it was I think it was
what variable interest Rates which kind of that that was one thing they overleveraged. They did a bunch of adjustables and they bought shitty assets. They probably class B and it was class C neighborhoods. So that's what always is going to go away like like when you go through the bad cycle you want best-in-class locations. They recover the fastest and they're worth holding on to during the process. the guys at Tides, your buddy, he just he looked up one day and he says there's No there's no light at the end of the tunnel here ever. And
uh now somebody's going to, you know, somebody's going to grab all that real estate for for very cheap. Yeah. It was mainly in Phoenix, I think. Um and you you're mainly like let's find some trophy assets in Miami that things that will never go down in value. people that institutions, family offices will always want to even if they go down, even if they go down in value, you know, For a minute, they're still going to cash flow. And uh that that way you can keep them. And number two, when it when it ends, you still
have the best in location. Okay? When things get tough, people be people become more selective, not less. They want the nicer. Not it doesn't have to be perfect. It doesn't have to be an A+ asset, but if it's an A+ location, um you're going to find more sellers When you're a sell, more buyers when you're a seller. You're going to find debt wants to be on that deal more uh is more likely to be on that deal. You know, you should study your buddy and see all the things he did wrong. He didn't do one
thing wrong. What not to do. Yeah. Yeah. What not to do. Yeah. What? I mean, so do you ever sell or is there are you just kind of ride or die cash flow? Yeah, I'm I you know, I've regretted Every sale I ever made except for one asset. I I've everything I've ever sold, I regretted it later. Like Trump probably regrets the plaza, right? I mean, well, he lost the plaza. He didn't sell it. He lost it because he over overleveraged it. So that's probably one of the great mistakes of his life. Um, and he
probably still, you know, regrets it today. But is there one that you think about that that was kind of a deal that you lost Or I don't want to the negative thing about it, but just like anything that you still think about that going forward, hey, like I'm definitely going to hold on. Yeah. I mean, look, I I bro I bought a broken condo deal in Tucson years ago and 2010 hit. I had 2,200 units in Tucson, Arizona. Sold everything right before the crash. Moved a bunch of money down to San Diego. I moved all
the money to San Diego. Went from 2200 units to 260 apartments. I basically consolidated the whole thing into two 260 apartments in Oceanside, which was a fantastic deal. Now you're reminding me about all the things I actually regret. And a shopping center. a shopping center that cash flowed like a pig. So, I protected myself before 8. But I I had what was it? How many units was it? Um I don't know like 90 units. They were broken condo deal. Unbelievable location. And during 9 and 10 and 11, Dude, it was like lasting so long. I
auctioned off the 90 units because I got sick of it. It was so stupid. I shouldn't have sold those. Okay. Um, and I shouldn't have sold the Oceanside thing because because But when you're going through hell, bro, you just don't know how long it's going to last. Yeah. And uh the shop the the grocery store, the grocery chain I sold uh I I'm glad I sold that. But it all worked out. I mean, you Know. Yeah. I mean, like, cuz you you built this not four, but $5 billion real estate portfolio. Yeah. Yeah. What what
was the single most important deal that kind of got you past the $und00 million mark? Well, you know, we in 2012, we I had the 260 units and the grocery center and a house and I had a bunch of equity in my house. I had bought u I'd bought a home up in the Hollywood Hills. It was It was 12 million when I bought it. No, let me see What I paid for that house. No, it was 8.9 million when I bought it. I put $4.9 million down from the sale of another house. These were
all LLC's that that I was kind of moving into 1031s. I'm past I'm past an IRS audit. So, it was it was kind of [ __ ] right? This is when I was like, you know, dipping and dabbing. And so, I moved I sold a house in La Hoya, California. took all the profits, moved it into this One house in um LA as a 1031. It was 2012 and I said, "We need to sell this house and get out of LA because they were raising taxes and the quality of life was starting to go to
shit." You know, you couldn't go down you you go down Sun Sunset Boulevard and you got to see two men kissing on a billboard, which I have no problem. I just I I I don't need it. like I don't I don't need to see it at 6:30 in the morning when I'm bringing my kid to the Store. And um and again, I have no problem with it. It's just like the degradation of the city was starting to become very obvious to me. And they were kicking taxes up from 10 to 13. So, which is 30%.
I told my wife, I said, "We're going to sell the house." we had at that time if we could get 17 million for it. I said I'm going to get, you know, 10 or 12 million worth of equity and we're going to trade it into a deal, another Deal, but not a house. And sure enough, uh, lady came bought my house, Alice Walton from the Walmart family, and she was she bought she bought me next door to me. And the day she bought, I put a sign in my house, uh, my house is for sale.
And then I spread the word in the neighborhood that I was going to tear my house down and rebuild. She didn't want She just moved there. This was her dream house. She Didn't want me to rebuild next to her. So, she made me an offer. It was very smart what I did. Okay. I think I sold my house for 17 million. I owed four. So, we walked away with whatever the difference is. I I bought a thousand units up in St. Lucy, uh the east coast of Florida. just a couple couple hours north of Miami,
Jupiter around there. Uh I bought it for $58 million. It changed my whole life, dude. I I told my wife, I said, "We'll Make $20 million on this." If if if I'm right, we're going to make $20 million bucks on it. I've owned that property for 13 years. That property is probably worth I paid 58. It's probably worth $250 million today. Geez. Yeah. So that one deal one deal, bro. One deal could change your life forever. So that's a really good place to start for people is like with their residential build some equity. Use that
equity to get into multif family. Yeah. Dude. Yeah. Look, I Borrowed I put money on credit cards. I took money out of my business. I borrowed money for my brother and my sister to put that deal together. Like I didn't I had to Everybody's like, "Oh man, if I had $12 million equity, I'd do that, too." No, you wouldn't. You'd stay in your house. I was in a dream house. I Leo DiCaprio was my neighbor. Dre was in front of me. It was the perfect house. I had two babies. Uh my wife and I were
happy there. We were king of the hill. Everybody thought we were the [ __ ] We got rid of a dream life in order to get freedom. Okay. So we traded something we loved. And every move in my life has always required me to give up something I loved to get something else and something better to to to to move up. So we we we became renters in Miami for the next five years. I went from a homeowner to a renter to to create new real wealth for Myself and my family. And that's what really
got me understanding real estate and scaling real estate. Now we own 15,000 units. I mean this was a game changer for me, man. Yeah. What so what what does the sacrifice look like now to get to that next level for you? Well, the sacri, you know, I own a 100% of that real estate. So now, typically my next move is to own a tiny bit of the real estate and scale it. So I'll own I'll own one or two% of tens of billions Of dollars of real estate rather than owning a 100%. So now I
got to deal with investors. I got to deal with calls. I got to, you know, hey guys, this this propertyy's not doing well. This one's doing great. like, you know, I got to trade that off, right? I got to trade off I answer to no one to I have 20,000 investors and I got to take a lot of [ __ ] online, you know? L was asking me like that's Part of your success though too is like building the brand. So, was that ever intentional from day one or that really just kind of evolves? It
it wasn't really I I was never thinking about, you know, like having 20 million people follow me online. I never thought about it. I was at a UFC fight the other night. Dana White gave Dana Huh. But Diego Lopez was Yeah. Yeah. Yeah. And I'm sitting with uh Zack Efron's next to me and he's Freaking fanboying on me. Like I'm like, "How do you know me, dude? How do you even know me? Like all these people know me today. And I never had the intention to get people to know me. I was just trying to
buy I was just trying to grow my business, build my business, and and uh and and quietly, secretly, by the way, for the first 15 years of buying real estate, nobody knew I was buying real estate. I would get money from my my consulting business. I'd grab the Money, boom, bury it in a real estate deal. I was broke all the time. I'd get consulting gig for 50 grand or whatever. I'd go sell my time. They'd give me 50 grand. I'd put 15,000 away for taxes. Boom. I'd drop 35 grand into a deal. And I
would just store the money up over here so I could put it in real estate because I knew I couldn't keep doing this consulting gig forever because I was traveling all the time. And um and then in 2012 when the economy crashed 2008 to 12, Facebook and YouTube came around and I was basically consulting one industry, the automotive industry. They got cracked literally in half. 50% of their dealers went out of business. It crushed my business. Thank God I had real estate um because it was cash flowing. And um when I saw Facebook and YouTube,
I'm like, "Oh, wow. I could build an audience so that maybe one day a plumber Will do business with me or a furniture company or somebody other than car dealers." And now, you know, we do business less than 1% of our business comes from car dealers. And I've done business with like I mean a lot of people. We have today we have uh 250,000 customers a year pay us something and about 160 million people see my content every year. That's wild. So it was never it was Never I was never thinking about I'm going to
build a brand. Nobody even knew that. Bro, we didn't People didn't even talk about that [ __ ] The only people that had brands was CocaCola, Ford Motor Company. We didn't have iPhones. There was no way to get people to There was no you couldn't do this what we're doing right now. Um yeah, so I never I do remember my wife coming back. She was an actress before she she gave that up. Um and she Came back from an audition one day and she said, "It's terrible. All the auditions, it was terrible." I'm like, "You
know what, baby? I'm going to make you famous." You know, [ __ ] Hollywood. Yeah. [ __ ] them. Okay, you you're waiting for them to call you. And about the same time, I was trying to get on TV to get my name known. So, every once in a while, CNN would call me and they would use me. They'd give me two minutes. I'd Have to drive 45 minutes to get there, 45 minutes home for them to give me one minute of air time. And I hated that. I felt like I was selling out to
them. And so, I said, I'm going to make us famous. And then Facebook and YouTube came around and and you know then I started dropping content on there just giving people content and then I built an audience and and you know with the audience like you said you know you you get the haters and the criticizers and And I deserve some of it by the way you know it's not like I don't I don't deserve some of it because I say a lot of dumb [ __ ] That probably helps too. Just getting more views
and getting more attention and then people discover your platform and it it's kind of cyclical. But sometimes I just say sometimes I just say dumb [ __ ] Let's admit it. Hey, that that works too. But yeah, you've also said attention is is the new currency. Yeah. Uh so how are you Getting attention now? I mean because you're you do Tik Toks, you do podcasts, you're doing all the events in Miami. Where do you see the focus? just kind of all across the board. Just keep running the same playbook, man. [ __ ] it works,
you know. Y and also be seen in places. You got to you, you know, you guys that are doing I'm just talking to your audience that's doing a lot of a lot of this stuff. You still need to go out and be seen. You know that when you add when you add the online piece to uh I was at a a political event uh Thursday for attorney general for Florida I walked in all these people who's going to that kids aren't going to that okay these are all people my age was 15,000 bucks a person
uh I go in I meet all the I I've seen all these people I don't know any of these people most of the time I don't know anybody body like I didn't I didn't know who Zach was when I when I the guy next to me had to tell me that's Zack Efron. You know I'm like oh yeah yeah okay. So uh kids probably know. Yeah. Yeah. Exactly. So um this man comes up to me and his wife and says Grant Cardone. Grant Cardone my kids love you. So you know had I not gone to
that event I wouldn't have met the parents because I'm not going to meet them on YouTube. So the power the power of of of these online mechanisms and then mixing that With being seen in the right places with the right people with quality people, you know, uh the the two combined adding doing some big things, you know, like big projects when you when you can announce I'm I'mma tell you something nobody knows about, but we put an offer in for 23 and Okay. So, that's a $6 billion company. They're in bankruptcy now. Uh, right? You
know, combine that with what's been Going on with 10X Health System. Little noise, a little da that gets handled. Boom. I make an offer for this company. When you start combining these things, these are these are very calculated plays to to build a brand, to add wood to the fire. I wrote about this and if you're not first, you're last. start a fire, you add wood, you keep adding wood, you you build a fire so big that people want to come out of out of their homes or out of the village and they Want to
get around the fire and watch it. It's a controlled fire. And when you're doing marketing uh and branding and advertising in the right way, you build a fire so hot and so big that they're like, "Dude, who would build this fire and maintain this fire?" And then they want to come sit around. Even your haters and the the pessimists and the the non-believers, they actually even want to sit around the fire and talk [ __ ] about you. And when you so like if somebody comes to you when you're meeting these people and they, you
know, you meet some of these big um deal makers, when they want to do a deal with you or or they want to potentially have equity from you or partner on a deal, how do you usually structure it? I know it's probably subjective changes on each one. It depends on what it depends on what they're bringing to the table, right? So, I had a guy come to me. We did a an Event in Miami was 34,000 people. We didn't do the event because 34,000 people makes more money. We did the event so that I could
attract people that would look around the room and say, "M guys will get you the the the B-roll on this. Uh they look around the room and say, "Bro, this guy put 34,000 people in a room for three days. Uh who is he?" because they're not going to know me yet, right? 34,000 people don't come Into a room and know me. And to me, this was a brilliant and and smart thing to do. You don't want to you don't want to try to duplicate it. It's very expensive and and it's most likely going to be
a failure because if you if you book a room for 34,000 people and only 2,000 show up, you're going to be embarrassed. Okay? Everybody's going to talk about the failure. So, this guy and his wife walk in. They bought VIP seats. They were very expensive, $25,000 Seat. So then you got to sell a very expensive seat. But they sat down and they they are basically immediately self-identifying as I am successful. I am serious and I'm willing to risk 50 grand to be in this environment. Okay. So they stand out for me looking at an audience
of 34,000 people. I'm like, there's two. They're real. Well, this cat, true story, my COO Said, "What do you want to accomplish?" I said, "I want one person to walk in here, look around, say, "Godamn, this dude, if he fills this place up, I got to do something with him." That's exactly what happened with Brandon Dawson. Uh we started uh what is it, five years ago? What? Uh n 19 six years ago, probably this month, uh we started a business. It was a 50/50. He said, "I'll give you 50% of The company. We're going to
call it Cardone Ventures, not Dawson Ventures. I'm going to consult clients coming out of your ecosystem and provide them with uh consulting in their company, in their operations, their finances, their scaling, something we weren't doing. He added value and complemented a delivery to an audience that I wasn't talking to. I was talking to them, but I couldn't deliver to them. So, he would pick this audience up and make them and and give them another extended product. Um, Grant, I'm going to run the company. I'll handle all the [ __ ] which is not quite true,
but I just handle had to handle some [ __ ] for him. And uh, make sure we get that clip out of there, Johnny. I had to handle No, no, I want to clip it so Brandon sees I had to pick up I had to clean up after Brandon. And but look, we've been great partners. We became Great friends. We've made a lot of money together. But most importantly, we've helped probably 2,000 small business owners scale their companies. Wow. Yeah. And that's how we cut the deal. Now, most of the deals that I do don't
work out. The guy comes in, "Hey, Grant, can you fund my business and I'll give you 10%." I'm like, "No, bro. I ain't funding your business to give get 10% or even 20%." Okay? Like the hard part of a Business is not building the business, it's marketing the business. So, a lot of people come in here, as you can expect, and they think we're going to call it Cardone or me and you're going to do a podcast and my business is going to blow up. That that's not going to happen either. So, I don't know,
bro. I've tried probably 10 partnerships. Only one or two of them work. Okay. But when they work, they work good. I guess in terms Of like a multif family deal, if somebody What would that No, no, no. I definitely meant that, too. Um, and just like what would that look like if somebody brings you I mean because because you can probably already source these deals, but if somebody finds a great property, brings it to you, might need some equity. How do you split that up? Is like a Well, typically that comes out of our real
estate club. So, I do a real estate club on Wednesdays. Um, 52 Weeks of the year we we meet and people bring deals. We source deals there. Now, when you bring me a deal in West Texas, 120 units, and it's going to be, you know, $24 million, and you need $8 million down, I'm like, "Okay, but I can't add that to my portfolio." So, I'm not going to be interested. But 300 unit, 400 units. Let's say it was Let's say it was a thousand units and it's in it's in Houston in River Oaks near the
Ivy and you sourced The deal. It's your brother-in-law that's got the listing. You got the inside and it's not one deal, it's three deals and it's going to be it's going to be $400 million and it would look good on my portfolio. I'm like, let's roll, bro. So, what I'll do is I'll do I'll raise the money or we can raise it together and whatever percentage you raise, you get paid on. Whatever percentage I get raise, I get paid on. Or Uh we just work a deal out, dude. We work a deal out. I'll give
you a I get 20% of the promote of the deal, the upside of the deal. And uh I'll give you a piece of the promote. Again, I want to own 1% of tens of billions of dollars. I don't I don't want to own a 100% of 10 million. Okay? That's all I'm going to do for the next three months is find these properties for you. This is what I did with Pace Mor. It worked out. I know I Can do this getting my at Brown right now. I mean, how big is your audience? We got
a million subscribers and two and a half billion views. So, two and a half billion views is is double what Impulsive and Neelk does together. So, and we mainly did that on like short form content. Yeah. Um and I definitely want some sometime later on down want to sell it because I just saw that a company sold theirs to uh Morning Brew for like 20 million bucks and they had Like 600 million views. So, it'd be great to find some way to do something more with that audience. Well, you know, I got an idea. We
could you could come here to the studio. Okay. We could do something for your audience where we could go you and I could actually be on a whiteboard and I could we could we could actually do a deal on YouTube in real time. Oh, that would be super cool. And just follow that. That's what that's what I wanted to do with P with Pace. Exactly. Uhhuh. To do that with you on on Yeah. The problem's going to be like you're going to be talking to two different audiences. Like these are violently different audiences. Well, we've
got Yeah. It's entrepreneurs. Yeah. Real estate. Yeah. Like yours is specific and mine's Well, I'm talking to everyone. I'm talking to everyone. But but but but really there's only like 20% of those people that look my deal. This is what I said Earlier. What people should do is replicate exactly what I'm doing and go replicate it. But they're not going to do that because, you know, they got to learn something. And nobody really wants to learn anything. So, what I'm going to do is create an I'm going to create I'm going to educate people. And
while I'm educating them, I'm gonna show them what I'm working on right now that is so attractive so quick, so fast, and so easy that they're gonna be like, "Bro, I Ain't I'm not cooking my own meal. I'm just going to eat yours." And that's really the game to play. Okay? Like, educate a bunch of people for free. And then always have something over here ready to serve for people that want to eat right now and and that don't want to wait. And so always when I educate, I always have a deal sitting there mo
most of the time, not all the time, but um like we're doing things with Bitcoin right Now that are going to revolutionize real estate. It's going to change a deal that would normally do 10 or 12% a year. It's going to take it to 40% a year with zero risk. I mean, as close to zero risk as you can get. And it'll take a deal from 10 or 12% annualized to 30 or 40% annualized. And that's what I was going to ask you about because you're you're continuing to do something with Bitcoin like almost like
a Michael Sailor very Um where you're you're launching what 5 million a year or something like that into Bitcoin or no from your cash flow into Bitcoin. Yeah. Yeah. What what we did Johnny you're going to get him the inserts on this. Okay. Um what we did was we're taking let's say let's say um I'm doing a deal right now. It's $250 million. We're going to take the $250 million deal. This is bestin-class. Location's ridiculous. If I showed it to you on a map, you'd be like, I want to Invest in that deal. Like immediately,
you'd be like, how could I be part of that deal? That should be the first thought the investor has. It's 250 million bucks. I'm buying it at a five cap. Okay. I am going to add $50 million of Bitcoin at the purchase. So, I'm going to take The coffee cup is the building and the ashtray or whatever this is, this little bowl is, that's the Bitcoin. I'm going to pay cash for this And then I'm going to pay cash for the Bitcoin. Now, it's 300 million, not 250. I'm going to raise the entire $300 million.
I'm gonna pay for it and then I'm gonna raise it for my audience. This this product now still cash flows the two together cash flow at about four to four in and 4.3% a year a year. So I basically have c Bitcoin and a building. I have something very volatile and something extremely stable. Something that's digital, something that's real, Something that cash flows, something that doesn't. Something that appreciates and appreciates. This one appreciates like this. This one goes vertical. And and by the way, we got the Bitcoin for free. And the reason I got the
Bitcoin for free is because I know when my NOI hits goes from 125, which it is right now, to 15 million, which it will get there. I just need the rents to go up. Maybe it takes four or five years. I can sell the real Estate for 300 million. We made 50 million on the real estate. And I own all the Bitcoin for free. See, nobody's really doing anything like this. Nobody's done this. This is my fourth fund. Nobody's nobody's done this and nobody's going to do this very quickly. None of the institutions that I
compete with will do this. The Starwoods and the Navines, they the Metifees, these guys cannot do this. Okay? They it's not even in their operating agreement to do it. So, I literally have like we're going to do 14 of these funds. put them all together as separate funds. Then I'm gonna wrap them up and bring them public at the end of the year. It's gonna be enormous, bro. It's gonna be This is going to be the the thing that makes me is going to be what I'm working on right now. So, it's almost Yeah. If
the Bitcoin If I buy 50 million of Bitcoin today, I'll end up with 700 pieces, 650 Pieces, but the property cash flow is 12 million a year. Okay? And I'm paying cash for the real estate. So I have 12 million for four years. Another 50 million in Bitcoin. So at the end of four years, we sell the real estate for 300 million. We think it gets there where where I get that price. We own a hundred million dollars of Bitcoin at today's prices four years from now. So that Bitcoin, let's say that Bitcoin that would
that Would now be what? What? What is that? Let me see. 1,200 pieces. I own,200 pieces. somewhere between 11 and,200 pieces of Bitcoin. So just pick a number. What's it worth four years from now? What do you think it's worth in four years? I think it's going to be worth half a million in four year. I mean just every I literally watch Michael Sailor religiously and just everything he says makes so much sense about it. How it's You know it's scarce and anytime for you especially when you mention any business mentions that they're doing Bitcoin.
Yeah. itely goes up. Like those Japanese companies that are mentioning Bitcoin, their stock immediately goes up. So you're going to attract Yeah. just Yeah. So look, if it's worth 500,000 like you think it's going to be, most people think it's going to be 250 by the end of this year. It's at 90 today or 85,000. So if it's worth 500 grand, it's I have $550 million worth of Bitcoin. Still have my building for 300 unless we sell it. Cash flow. Yeah. that like it it is a hack. And if I can take the 14 deals,
10 to 14 deals this year and take them public. Now I have real estate and Bitcoin in a fund that's public that you can trade five days a week. Now I have a paper product as well. I will invest in that. See 100%. See see the young generation loves it. Yeah. So Look, if you want to do it, cardcap.com it's sitting there right now. We have a deal at 104 million. It's our fourth deal, not the 250 deal. I'm working on a 250 deal right now, but it's CardoneCapital.com. It's a project called Miami River. Um,
we're going to do exactly that. The numbers are a little different, but the outcome's exactly the same. Any big like prize trophy properties that you're looking at that would be Like, okay, this this is something I would defin like Trump's Plaza. Yeah. I mean, look at Miami River. Look at the deal I'm doing right now. 346 units on Miami in Miami. Miami River, um three blocks from the stadium, uh 15 blocks from downtown. Just fantastic real estate. Love that. And this is what we did with it. We we we bought this pro project four years
ago. So, I've had it for four years. It's been cash flowing. The debt the debt Came due. This just happened uh a week and a half ago. The debt came due. We had one extension. I used it and they're like, "Hey, what do you want to do?" I said, "Give me the terms." They wanted me to pay the debt down because the banks are just dicks. Okay. Can I say that on your show? Total dicks. Okay. Okay. So, they wanted me to pay a $104 million loan down by $2 million. Okay. That's like having a
mortgage of 800 grand. and they're like, "We need you to pay it down 2,000 bucks." I'm like, "Well, it's stupid, bro. Nothing changes. Whether it's 104, 104 million, or 102 million, it's basically the same loan." So, I It pissed me off. I said, "Really? You want me to pay the loan down 2 million? I've never been late. I've never been late with anyone. You got people [ __ ] can't pay. They can't even make their payments by the month." Okay? I've never missed. I've never like nothing. I am Like perfect. And you Yeah, Grant. Well,
blah blah. And I'm like, you know what? I'll just pay the loan off. They're like, what are you talking about? I'm going to write you a check for $104 million. [ __ ] you guys. Okay. And they're, "Oh, no, no, we could work something out." Said, "Fuck you guys. I don't need you. I'm done with this bullshit." So, what I'm gonna do is I'm gonna take that asset I already own. I'm going to bring it to my my audience and Say, "Guys, it'll pay 4% a year with the Bitcoin and we own a great asset
and I'm going to give it to you at four years ago prices." Um, so when you build an audience, man, you build an audience and you never violate that audience and you trust them, you can start replacing banks. And with this Bitcoin hybrid that I'm doing, I'm literally going to crack the big banking institutions and big mega institutions that own and control Most of the real estate and and and possibly change the game for how regular people invest in real estate and and uh protect themselves and their families. That's amazing. What was the impetus for
this? Did you just conceive of this a few years ago or Yeah, 13 years ago, somebody gave me Bitcoin. They gave me a 100 pieces. Uh it was a nice little gift to go speak at their event for for an hour. And at that time, Bitcoin was worth four or 500 Bucks. They didn't have any money. The company didn't have cash. Uh they said, "We can give you Bitcoin." I'm like, "I don't know what a Bitcoin is." Like, "What is Bitcoin?" Right? I had no clue. I said, "But look, I'm in town anyway. Um put
a sheet together. Tell me you're going to give me a hundred of these things, whatever they are." I literally didn't know what it was. I I didn't know if it was a donkey or a yo-yo or what whatever, right? I said, "But I'll take it." I I was going to I would have done it for nothing. And um that Bitcoin, I kept it. It's worth today it's worth uh what's 100 $9 million. Geez. Oh, you kept it. You didn't buy a pizza. Okay. I kept it all. I kept it all. And then I started studying
it. I started saying, "Hey, what what's the deal with the Bitcoin?" Read the Bitcoin Standard a couple times. Met with Mike Sailor twice. Um you know started converting my cash flow for my real estate which is substantial on on you know 15,000 units 6,000 of those are mine so they pay me cash flow every every month and and uh my brother my twin brother showed me he's like grant if you converted your cash flow for the last four years to Bitcoin see look at what it would be worth today I would have like two billion
dollars rather than I mean I've made a lot of money from my cash flow But this would be I probably had a couple hundred million dollars distributed from the real estate it would be worth 10 times that 10x and I think we're almost we're probably at the beginning of a new bull run especially since Trump is just like no regulation Trump is investing in his own altcoins he's starting a mining company with his son I mean I think it's going to be amazing the next few years but I think It's going to be great. You're
seeing the the uh you know the the institutions are putting it on their balance sheets right now. They're they're they're putting um funds together for it. A lot of people can't invest directly in it. So, but they could invest in my fund now. So, I show Michael Sailor you to totally totally there's going to be bonds around it in the future. There's going to be, if I create this, I believe that there will be a mortgage product in The future, a long-term mortgage product against the property and the Bitcoin combined. Um, I just got a
pro, you know, we're on our fourth deal. So, we we have a proof of concept. I've shown it to two two New York firms, equity firms, and both of them like both of them have had one of them's had four meetings with me, and the other group's had three meetings with me. So, this is a real deal. This is going to probably this is going to happen at some level. Um, I mean that's going to be part of your legacy. That's going to be the next iteration. Yeah, 100%. It's a game changer. Yeah. You because
it takes I'm sorry, but it takes a boring asset. It takes a stable asset that does this basically. You know, the real real estate only dips when there's a credit crisis. It never dips other than that. The only time it dips for 2,000 years, The value of it goes down when there's a credit bubble or a crisis or a problem. Otherwise, it just does this the whole time. And it's boring. Okay? It's just boring. But when you add the Bitcoin, dude, this thing could just like be violent. It could go wham. Now, the problem with
Bitcoin is it's complicated to purchase. It's still complicated to hold. Uh, and and and it can do this, too. It could go to the bottom of it can fall out. It did. It didn't in this last Cycle though. No. Which was good to see. Especially the dollar went down, but Bitcoin didn't go down as much as we thought it was going to go down. Yeah, it went down a little bit, but in the past that thing has been 60 and 70%. When we had these kind of these kind of markets and it didn't do it
this time. So that that would suggest that a base is being put in. But even if like I always go to worst case scenario, if my Real estate's worth $104 million, it's going to be worth $104 million four years from now. It's not going to the bottom's not falling out. We've already been through a terrible cycle. We're we're in a massive correction right now. Like for what you want to do, Julian, you should get in it right now because the correction is in place right now. The even if the Bitcoin went to zero, which nobody
thinks it will, I still own my real estate. Yeah, that's always going to be extrapolating out. That's always going to be increased. My back door is I own some real estate. The cash flows uh at some price at some even even when the Bitcoin falls to some number some group's going to come in and buy it. Whether it's the US government or the state of Texas or Venezuela is going to add or stack, somebody's going to own it. Yeah. When Bitcoin goes parabolic, that Will be massive for you. Yeah. My my my goal is to
own, you know, two or three thousand pieces of Bitcoin and watch it go to 13 million and then I'm worth, you know, my investors will get a couple billion dollars and I and I and I'll partial off a little brick for myself. Yeah. When So Michael Sailor says 2045, it's going to be 13 million, something like that. Yeah. Yeah. I mean, just the one deal I did with you, if it goes there, dude, I mean, who knows, right? 1,100 times conservatively. Yeah. Now I'm going to do this 14 times. So this is just one project
and you'll hold it. So yeah, like in four to five years if it's that's 14 billion on on on on one deal. So if it goes there. So my my my uh investors who may not own any Bitcoin will now own real estate and Bitcoin and paid nothing for the Bitcoin. They will make $12 billion. I'll be able to dist distribute $12 billion to my investors And I'll keep two billion for myself because I put the project together. Jeez. And do they you distribute when you sell or refinance or Well, we would probably just borrow
against it and never pay taxes. Got it. You know, I mean, who needs $14 billion? Nobody Nobody needs that much money. you just you would start baring against it and playing the game the tax game unless Trump which I believe he will come out in two in two two to three weeks once The tariff stuff quietens down he's going to freaking slam uh he's going to grab the um um the narrative the media narrative by by coming out with this tax reduction which hopefully the perfect scenario would be like we're getting rid of the IRS
and we're going to go to zero 0% federal taxes. Yeah, that's what he's saying. And get rid of all the dumb, you know, accelerated depreciation and this loop And that loop and just go to zero, bro. Nobody pays anything. Yeah, that'd be nice. I mean, let's do this because I want to, you know, I'd love to do even a series like you said and just have some sort of whiteboard. I would even give you a piece of this media company if we could do something where we do a series analyzing deals. Yeah. An or weekly
series, something like that. Dude, I love it, man. I love it. Let's do it. I'm not scared. How are We doing it? Uh, do you want to get in contact with Well, Valerie, I was We We'll just Let's get We'll get a call. But we'll get a call and figure out, you know, uh try to understand who your audience is and um and maybe do a you you know, you know, go go we'll do a a training or a webinar and see what comes out of it. At the end of the day, I educate for
free every day. So 1% a tiny 1% of my audience buys Something from me every year. Our failure rate is enormous. So everybody's, you know, everybody wants to [ __ ] on me. Grant Cardone's always selling something. Less than 1% of the people that watch me buy anything from me. 99% get my stuff for free and still criticize me. So 1% of 20 million, I mean, that's exactly that's the game. That's the game, you Know? And then and then their parents all know me now because of the kids. Like the real play for me is
the parents. So, uh, retirement accounts, a third, a third of the we've raised $1.7 billion dollars on the internet. And I'm I'm not on any in top influencer, uh, pay like all those things they do. Number one influencers on the internet. I've raised $1.6 billion without a fee or without advertising. And I'm not on Any of the list, which is a little offensive, but and it's going to be $3 billion and then it's going to be10 billion. I can I can do this forever as long as I keep pick very disciplined in the asset. We
pick great assets. We manage our properties well. We don't overpay for the real estate. Don't overlever the real estate. And we pay our investors. I'm sending a check out today for $8 million to our investors. We do that Every single month. And as long as you keep doing that, you do the right [ __ ] and you don't bust out like your buddy did. I was just going to mention because that's what he was starting out just syndication really. But you know, he he bought it on adjustable, but they were too loose. They were too
loose. They weren't disciplined. The money was cheap. They bought anything and everything. They scaled really really fast by the way. It was very admirable How fast he he scaled. Um but now he's got to start over from zero again. Yeah. Yeah, with the creditors and I think he was on a fix and flips as and he'll be all right. He'll be all right. He'll come back from it. Yeah, him and what Sean Sean Kia I think. But even Yeah, I've got some great investors that would be interested in this. Well, my friend's down in Miami.
He just sold his company uh Boxy Charm for 500 million and he's like, "How do I get into real estate? How do I get in?" Um, he could do he could do one deal with me like one of these big deals that we do and and he gets the depreciation that comes with the asset. Yeah, because he was looking into like section 8 housing to buy and I was like I you got to manage like a thousand of these lowincome. He'll never put them together. He'll never put that many together. Like I went down to
Louisiana and there Was like AK-47s like dude what you're worth like a billion bucks. Why are you doing Yeah. and and and if he if he wants to get it if he wants to just take his money and try to buy the stuff that I'm buying right now, he's going to be second or third on every deal cuz nobody knows him. He's in Miami. Let's make an introduction. Yeah, I'd love that. I'd love that, dude. Absolutely. Thanks for coming on. Thanks, man. [Music] [Music]
