Raw & Real with Grant Cardone: Why Most People Stay Poor (And How to be Rich) @GrantCardone

Grant. Um, I want to start with something rather personal. Um, part of the myth of Grant Cardone is that he was a struggling 20-year-old. He struggled with drug addiction. He lost his father early on. Um, can you tell me the story and can you describe what drug addiction and rock bottom feels like? >> Yeah. So, I was uh my dad died when I was 10 years old. Uh, I was a drug addict. I I was introduced to drugs at the age of 16 and within I don't know three weeks I was using drugs every day

and that would continue on for nine years. I mean it's not the biggest it's not the biggest story of my life. >> Sure. >> But it's definitely it was definitely a turning point >> uh recovering from the drugs uh and and and it wasn't easy either. Like I I tried to quit drugs every single day for Real. Every day for nine years. And I tried to quit every day probably seven or eight times a day. >> And uh I failed. >> Yeah. >> I failed every day. Seven or eight times a day for nine years.

And then one day I didn't fail. >> And so that's that's the uh story of persistence. And even though I was quitting and I was trying to quit and I was praying to quit and I'm like today I'm going to quit and I would fail and I', you know, use again, >> I just kept doing that every day until one day it stuck and one day I quit and I didn't pick up again. >> It must take a toll on your self-concept and your self-respect. If you keep trying and you don't you're not able to

do it. >> Yeah. the the the biggest damage of a drug for a drug addict, I I'm sure it relates to alcoholism as well or Gambling addiction is is the the loss of self-esteem. The the disparagement, the personal self disparagement that you know you committed to doing something and you couldn't >> any any more probably than it is somebody says, "I'm going to go take care of my mom." And you don't show up or I'm going to take out the trash and you don't. or you you don't make up you don't make your bed. It

doesn't have to Be a drug addiction, right? The drug the problem with the drug addiction and the good news about a drug addiction is unlike other problems in life, if you don't handle that one, you're going to die. >> Elvis died, Michael Jackson died. Like it's taken some of the greatest people in the world from us, >> right? >> And uh you know, if you don't take the trash out, the place just gets messy. If You don't make your bed, >> Yeah. Well, your bedroom's just kind of unkempt, right? But if you're doing drugs and

then you do drugs, a lot of drugs, you're going to have to confront the beast. So, I'm actually kind of glad it was drugs. I went to a treatment center when I was 25 years old. There was the first guy I met there was Bob. Bob was an alcoholic. He was a he was a shaking alcoholic. Okay. Like I I'd been there five days. So, I started I was Starting to clean up. My eyes were clearing up. My thinking was clearing up a little bit. And Bob's like like literally I had never seen this. Like,

dude, what's wrong with you? And he's like, "Alcoholism, I'm withdrawing right now." I'm like, "How old are you?" He's like, "3 years old." I was 25. I said, "What took you so long?" >> And he's like, "What?" I said, "What took you so long to get here?" >> Right. >> I said, "Man, you" Because he had been drinking since he was like 15 years old. And it and and I was very grateful that I had found I had found that >> exit >> exit at 25, not 53. >> Yeah. I don't know where Bob's at

today, by the way. >> What? >> I hope he made it, though. He's a good dude. >> Yeah. >> You know what? Startups don't fail because of ideas anymore. They fail because their systems just can't keep up. And honestly I've been through the same when we started scaling PGX we were doing everything on the team was moving fast but operations set one software for accounting one different one for projects one from the website five other platforms just to Make the day half the operations invoicing, payments, inventory, website creation, customer handling. I can't even afford to

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bottom? Do you know? Do you have a question? >> No, not really. Not I I don't really know. I you know, I mean, there's a bunch of things. My mom, my my mom stepped in and said, "I don't want anything to do with you." >> That that was a crushing blow. >> My twin brother's like, "Stay away from me." My sisters no longer could depend on me. But mostly, bro, it was me. It was me. I didn't love me anymore. I hated myself. If I look in the mirror, I'm like, "Oh my god, what a

what a you know, piece of garbage." >> Is there something from that entire episode that still carries? Is there a lesson that sort of built up? >> Yeah. Don't do drugs. >> Yeah, that's it. Simple as that, >> bro. It ain't [laughter] get a t-shirt. Don't do drugs. >> I feel like persistence also getting rid of an addiction and the persistence that follows kind of allows you to then build the kind of stuff you built. >> No, >> I don't think so. >> Okay. So, drugs is just like an isolated problem that has to be

dealt with. There's too many people's too I I was going to to Narcotics Anonymous meetings And I went to them for years and I really found value in them. Um, but I looked around one day. I'm like, "You guys aren't getting better. I'm Bob and I got I've been I'm I'm free of drugs for 35 years. I'm Nick and I'm, you know, hadn't hadn't drank in seven years." And I'm I'm like, "Yeah, but bro, you guys aren't getting better. Your money's not getting better. Your relationships aren't getting better. Your house isn't better. Your car isn't

Better. I mean, your whole life's [ __ ] Like all the stuff around you is like like you I I said I'm not going to just keep coming back to these meetings just and saying I am a recovered drug addict. I am >> I am a recovered drug addict, but I need to be more than that. And you know there there's a belief there that like just be grateful. If if that's all you ever put together after drugs and alcohol, if all you ever put together is not drinking And not drugging, then you should be

grateful. I'm like, "No, that ain't enough for me. I want to be rich. I want to be famous. I want to help a lot of people. I want to write books." These were all dreams I always had. These were dreams I had before the drugs. >> The drugs just derailed me. >> And um you know, I wanted a whole bunch of other stuff. And the they frowned on it. This group frowned on it. They said, "If you want all that stuff, you want a Grandiose life." I'm like, "Yeah, I do. I want a big house.

I want I want cars. I want stuff. I like stuff. And And I want And I want to take care of the people I love. And I knew it it took money to take care of the people I loved. And um and I wanted I I've always wanted to write books. I remember watching my dad. He he I only knew my dad for 10 years, but he did calligraphy as one of his hobbies. And I'm like, I'm going to be a writer one day. And my dad Was a successful businessman. I'm going to be a

successful businessman one day. Look, I'm making these decisions when I'm five. >> Um, I saw my my grandfather had a like $10,000. This is uh the the movie Goldfinger was out. James Bond Goldfinger before you were alive. >> The first Goldfinger. >> Okay. And um and my my grandfather had like a roll of c of hundreds. It had to be 10 or $15,000. and he's counting it in the movie theater doing the movie. >> And I'm like, I'm gonna be rich one day. I'm gonna have money. >> Huh? >> These are these are fantasies kids

ha, you know, have as kids, you know, uh my dad passed and then I'm watching there's so many things that influence people, right? I'm watching the old black and white um mafia movies. You don't know these People, but Humphrey Bogart and James Kagny and and and I'm I'm gonna be a I'm gonna be a gangster one day, [laughter] right? And I'm gonna get the hot chick and I'm going to be in the casino and I'm going to be the James Bond and I'm going to get the girl and the these are things that you know

you're you're you're making up as a fantasy as a kid. And and and I think that those dreams, man, are really really important. And unfortunately, when you're doing drugs, You can't dream. You know, you're not dreaming anymore. and and and and and you're clouded and your decisions are all bad decisions. So, you know, I had to get off the drugs first and then I could go back to dreaming only to find out dreaming is not enough either. You got you got to you got to do the work. >> What did you dream right after right

after you were done with drugs? Did you dream? >> No. >> All this? >> No. No. I'm like, "Oh, this?" >> Yeah. >> The life I have today. Yeah. >> [ __ ] not. Never even never even thought about it, bro. >> Right. I mean, at best you would have thought. >> I mean, every once in a while I'd be like, "I'm going to write a book." Yeah, but I mean it would take I wouldn't Write my first book until I was 51. >> So like 25 years. >> I wrote a book 51, another one

when I was 52, 53. Like I waited 50 years to really do anything. I didn't start making my moves in life until I was 51 years old. Now between 25 when I recovered and 51, I did a whole bunch of stuff that was, you know, it was substantially successful. >> Sure. Everybody thought I was, you know, doing great things. I I mean, I thought I was doing great things, but nothing like what I've done in the last 12 years. >> Humbly, I'm humbly saying like the first 20 years was good, but the last 12 years

has been >> a blessing. >> Impressive. >> I'm even impressed. >> Wow. >> Sometime >> that must feel nice being impressed by Your own self. >> I'm impressed by my own self, man. [laughter] you know. >> Um, so between 25 and 50, were you trying to break into the real estate market or were you trying to trying your hands in a bunch of other things? >> No. No. When I was, you know, at the age of 29 years old, I was run, I had my first business, my own business. I had it because I got

fired from my last Business job. I went into this business as a consulting. I was consulting auto dealers around the United States on h how their business had to change. And I became extremely well known for that in this tiny sliver. >> But to me it was massive. It was big. It was car dealers, Nissan and Toyota and Ford and General Motors. It was massive industry. Um at that time there was about 20,000 car dealers in the United States and they were paying me and they they liked my idea. It was calledformational assisted selling. It

was it was very very much ahead of his time and I would go around and consult these auto dealers on it. That's kind of where I got my standup skills of speaking to audiences. >> And um after a couple two or three years of that, I started accumulating some money and I didn't know what to do with the Money and I'd always been interested in real estate and I was I guess I was 31 years old and I went and took some of the money that I had and I bought a piece of real estate.

I bought 48 units and uh [ __ ] I was off to the races, bro. That's it. >> Yeah. I was like, "Shit, that that was5 billion dollars ago." >> So, I was working. I was making a lot of noise in the market marketplace Consulting. >> I'm the best. I got the greatest idea. D I'm going running around all over the country telling car dealers got to change. You got to change. I was doing that every day working. I was literally on the road. Uh once I was on the road 260 days without going home

every day I was working. If I couldn't work on Sunday, I would just stay where I'm at because it would save me money to go to the next place. Like literally, I was on The road every day. I was like this vagabond, this this gypsy. I didn't have any women in my life. I had no family. Had no fun. I wasn't playing golf. There was no ball games. It was [ __ ] work, work, work, and work. The way you guys work in India. >> Like y'all hammer down over there. >> Yeah. >> Not like

the Americans work. >> Yeah. >> These lazy >> Well, that gets very controversial. these lazy ass Americans. Okay, I'm talking about the way you guys work in India. >> No, you are right. There is a certain attribute of putting your head down and working for hours and years and no matter what it takes to bring your family out of poverty that's very indigenous and very unique to Indians. >> Yeah. Yeah. I agree with that. I respect Your I respect your your your people for that work ethic and and I and I disrespect the American people

for for how we've lost that and that's how I was working. >> Why do you think is that uniquely American? Is that because it's been prosperous for so long that people have gotten a little lazy? >> Americans don't even know what work is anymore, you know? So, >> several decades of softness, several Decades of winning probably. >> Decades like, you know, Americans like, "It's so hard." I'm like, "What are you talking about, dude? This is the easiest time in the history of the planet Earth to make money." Okay? If it's so hard, why do people

come to our country, cross our borders, can't speak the language, and become millionaires? And you can't. And you live here. >> Okay. Like, you know, um I think I think most of America's white, right? >> Yeah. Yeah. Yeah. Still, >> if you're if you're white and you live in America and you your native language is English and you ain't rich, there's something wrong with you. >> Are you saying anyone can be rich? >> Anyone can be rich, man. And by the way, everyone should be. But if you're a white male in America, born in this

country and you ain't rich, it's cuz you're like, you just don't want it. You must be turning it away. I don't care if You're a fireman, a policeman. This is for everybody. Military. I'm just going to go ahead and offend the entire uh majority population of America that looks like me. You're you're a retired cop, you're a nurse, you're a doctor, you're a lawyer, anything, whatever, a construction worker, a roofer, HVAC. If you're not getting rich in America, it's because you don't want to get rich because it's here, man. Got plenty of opportunities. You're white.

You're Allowed in any room without being frowned on. Now, to the other races, you guys should also get rich because there's too many there's proof and validation are too many people that come here that don't look like me that actually get rich. Now, I don't know if I'd have gotten rich in India. >> Okay, I'll leave that up to you. Do you think I would have gotten rich there? >> Yeah, a man of your grit, >> bro. I would have gotten rich in India. >> Yeah, you would have gotten rich anywhere. >> Okay, now drop

Grant Cardone. The same Grant Cardone I am today. Drop me in the Gaza Strip. >> Now, that's difficult. >> That's problematic. >> Yeah, cuz there's no way to make money. >> Yeah. I mean, there like like Yeah. I don't So, guess what I would do? I would leave. I would leave the Gaza strip. By the way, that's the story of my life. I Have left I have left where I had to leave when it when it wouldn't serve me anymore. I left it and and and I think most people are not willing to leave where

they are. You were you were willing to leave India to come do this to come do this. >> Yeah. >> Right. See sometimes you got to leave you got to leave home and and go do things in strange lands where people appreciate you maybe more than where you Left. [laughter] >> I know what you're talking about. So, so I don't know if that answers your question, but I think Americans are lazy. I think most people on planet Earth I I actually don't think Americans are lazy. I want to take that back. I think Americans have

been programmed >> to take it easy >> that they deserve certain things that we take for granted. Air condition, heater, clean water, Stop lightss, a car, tennis shoes, clothes, uh um internet, phone service, video. There's so many things there like you could just keep listing off stuff. A dog, >> right? >> Right. You're broke and you got a dog. Okay, you can't you can't homeschool your kids or you can't bring a nanny in, but you got a damn dog you're feeding dog food to. Why? You're not I love my Dog. So what? Maybe you can't

afford your dog, bro. >> Doesn't make any sense. You guys wouldn't do that over there. >> No. >> Okay. Uh I deserve my own house. Okay. How many people live in a house in your country? >> Oh, it could range from one person a house to 20 people a house. >> It's It's probably more like eight on average. In America, you'll never find That. I I guarantee you could you could search Miami and not find a house >> where there's eight people living in it. But that's what we do here, okay? We you you'd end

up having eight people in four or five different homes. I deserve my own house, man. I deserve it and it's got to be mine. >> See that that that doesn't happen in other countries. We're just a little ruined here. >> You think? >> But we got a lot of guns. >> That is true, dude. >> At least you got that bit right. Right. I >> I don't have any money, but I got a damn rifle. >> Yeah. It's a strange strange predicament. >> Yeah. >> Yeah. No, I think it's good. >> Yeah. You like it?

>> Do we have the We If you just took America. [clears throat] >> Okay. If you just took Texas, Texas has got the large probably one of the largest military. If you just took the hunters out of the state of Texas, >> let me do this. I'll do Texas and Michigan and Wisconsin. If you take Texas, Michigan, and Wisconsin, and just gather the hunters, I'll bet you we have the largest military on planet Earth, including China. That's how many people Own guns in these states. >> That's how many people own guns here. >> Interesting. >>

And I got a bunch of them, too. >> Yeah. Do you got some here? >> Oh, damn right. I do. I got some in this room. >> That's [ __ ] >> I ain't worried about you. [laughter] >> [ __ ] I ain't worried about you. You're all right. >> Um, my question about richness. You said Something super interesting. I I get the part where Americans might feel entitled and therefore >> I just want to say on the guns thing cuz I don't want to I don't want to offend my Indian friends over there. Okay.

Those guns don't kill people. Okay, those guns by themselves are fine. And by the way, all those hunters in Texas and Michigan and Wisconsin last year, not one person died on a hunting trip. >> That's a very different kind of problem Statement. >> Yeah. Um, I want to understand if you think being rich is like a puzzle that has to be solved and if you apply yourself enough and work hard enough, you'll make it. Is that is that how you see it? >> What's the first question? Is it is it important? >> No. My question

is, is to you is becoming rich a problem that has a puzzle that has to be solved where you Figure out how you do it and then go about doing it and then >> Well, it's it's interesting you use the puzzle as the example, right? Because everybody's done a puzzle, >> right? >> And the and the trick with a puzzle is to know what the the cover looks like. If you've ever done a puzzle, it comes in a box, right? It's a bunch of broken pieces, >> right? >> But on the outside of the box

is what the puzzle once it's put together looks like. Getting rich is the same thing, man. Getting rich is exactly the same thing. Scott, what does it look like? Okay. And then you put the pieces together. >> And so I think anybody can be rich outside of the one example that we gave of maybe the Gaza Strip. >> Sure. >> Okay. Um, you can get rich. Okay. Well, You you need to be connected. You need to be in the right environment. You need to be with the right people. You need to be in some space

where there's you can't get water out of a desert, >> right? >> So if you're looking for water and you're in the desert, you're like, "Man, I there's no water." Oh, yeah. Exactly, dude. There's no water in the desert. So you got to move yourself out of the desert in order to get water. Same thing With money. Most people aren't looking for money. >> Most people, in fact, checked out on the money thing because they were programmed that money is bad. I'm sure that I'm sure there's some of that in your country. No, no, there's

a lot of that. As a matter of fact, India tends to be a very spiritual place and for a lot of poverty, the excuse is that money is not good >> and it's not spiritual, >> right? And so it >> all things were made by God though, >> right? >> So if all things were made by God, so was property, so were cars, so were castles, so were money, so was jewelry, so was whatever money represents to you. Mostly of which is freedom, >> right? So, I have no I think I think when I get

to heaven, God's going to be like, "I'm proud of you, young man. Welcome to the kingdom of heaven. By the Way, I like how you banked all that real estate." He's going to say, "Sit down and have a smoke with me." [laughter] He's like, "Man, I got to tell you, you put together a lot of real estate, my young man." He said, "I'm proud of you. >> You were very disciplined in the collection of those trophy properties. Well done on that bokeh deal. >> [laughter] >> Okay. And I like the way you I like the

way you allowed other people to invest With you. That was good. That was a good move. Okay. Hey, by the way, that book, The 10X Rule, that helped a lot of people think bigger, man. Good one. >> See, I don't I don't think God's going to take out a piece of paper and tell me about all the sins. I think he's going to talk about, hey, bruh, that homeschooling your kids, man. Big one, bro. >> Okay. That's what got you up here. You home you school your own kids. You made The time for your own

kids, okay? That 22-year marriage that you had with your wife, pulling her out of Hollywood, good for you, bro. And I think that's how it talked to me, too. >> And then he's going to say like, "You want to stay up here, bro? You want to go back?" >> And I'm like, "Huh? You want to stay here? You want to mix it up with the angels or you want to go back and help planet Earth cuz it's in Trouble." I'll be like, "Send me back, bro. Good. Go pick another mom. Go pick another family and

go do your deal. I'll see you back here in about 80 years. >> Very interesting. >> That's what I think. >> Is there >> And I know you guys believe in a >> the rebirth >> in a comeback. Come back. I believe in a Comeback, dude. >> Very interesting. >> There's too many things I know that I shouldn't know. There's too many things I I know today intuitively know that no one taught me. I've never seen it. Never read about it. There's just too many things. There's too many things I'm good at that I should

not be good at that >> for instance. >> Huh? >> Like for example, >> deals. >> Uhhuh. >> Okay. Deals. Walking in being I I've been in rooms where everybody in a room is I was in I was in a room last week. There's six people in the room. I'm like the IQ's in this room are like there must be like 1,500 IQs in the room. Like 1500. >> Like everybody in the room's got a 200 IQ. And I'm like, you know, mine's 126 or something, 132. And everybody here is Smarter and I'm the only

one that knows what he's doing, >> you know, in a deal. And I showed him something. I'm like, "No, why don't we do it like this?" And they're like, "Wow, never thought about that." This is a $3 trillion company. So, I don't know where I don't I don't know where I came up with that. I know this. I like, you know, I felt like my whole life I've been in the wrong not the wrong body, but I was in the wrong, You know, how the transgender people, they're they they think they're they're think they're girls

when they're boys or they want to be cats. I just think I was born in the wrong location. I should have been I should have been born in New York City. I should have been dropped off on Wall Street, but I was in Lake Charles, Louisiana in a refinery town. Huh? >> If I was in New Delhi, if I'd have been born in New Delhi in 1958, I am Convinced I would be the the king. >> The king. Nothing less, huh? The king. [laughter] Nothing less, dude. >> Not even not. Who What's the king's name?

>> There's no king in India. >> What? What do you call him? >> The prime minister. >> That's what I would have been. >> That's what you would have been for sure. >> No, I would have been the prime minister And then said, "No, I'm going to be the king. We're changing it to king." [laughter] >> I hope that doesn't offend any. No, no, that's no problem. No, but it it speaks to the appetite for dreaming that you have. And the >> I was in the wrong place, bro. The point is I was in the

wrong place. Okay. And I think a lot of people are just in the wrong place. >> Like you can't you can't get water from The desert. >> Right. >> If you're in the wrong place, you're in the wrong place. If you're in the if if you're in the grocery um if you're in the cereal aisle, you have cereal, >> right? Right. Yeah. Yeah. >> But you're looking for watermelon. >> Then you're just being stupid. >> You're not going to find it. You're not going to find it there. No matter how Hard you look, how hard

you pray, how hard you meditate, no long no matter how many gods are on your side, bro. The watermelon is not on that aisle. >> You need to go over >> to the produce, >> right? >> That's where the watermelon is. >> Do you think there's a benefit? >> Same thing for picking the right girl. Same thing for getting the right information. Same thing for finding real Estate. If you want to find real estate, you got to go where the good real estate is, not any real estate is. >> Right. But do you think there's

a certain thirst that comes from growing up in the desert so that you go looking out for water? No. There's no there's no added advantage to sort of >> look at the camel. >> He stays. >> But he's not a human being. >> The human [clears throat] being should Have enough like here. Here's the problem. If you're in the desert as a human being, >> you could become much like the camel if you don't have magazines or pictures or the internet to look at. See the the the fact that we have an internet today as

much as people trash social media, nobody ever talks about the benefits, okay? The fact that an Indian kid with no money living in a hut, maybe if it is, And it's typhoon season. Is it typhoons over there? >> Cyclones. Yeah, >> cyclones. Okay. And it's it's rainy every day. and the fact that he has a phone with the internet and he could get introduced to me and see me in a nice car doing this interview >> and he could be he could be compelled right now. Now, now if he if he gets compelled right now

to maybe stop using drugs and To get his head together and start reading books, learn how to become a salesman, learn how to market, learn how to get in business, and then one day he's like, I'm going to leave New Delhi and I'm going to go to some other place that's got more action or whatever. Probably no place has more action, but >> sure, I know what you're what you're trying to say. Yeah. >> And he moves and he starts saying, I'm going to go travel. I'm going to go Travel. I'm going to go on

the adventure of success. He has that available to him that that kid in the desert doesn't have, >> right? >> To inspire him to do something different. >> Apart from having a huge appetite, is there any other psychological trait that moves towards success? Like I see a lot of what you talk about is success is your duty, right? It's your obligation To get to that place. >> Are people missing something something in their psyche? What what is it? >> Money's bad. Back to this thing. Money is not spiritual. Money is very spiritual. >> Okay. Money

is bad. That's one. Yeah, money's bad. Uh, you can't get to heaven if you if you if you want to be wealthy. Um, a penny saved is a penny earned. >> So, people are scrapping pennies. It's not uncommon to see a piggy bank in Somebody's house. I'm sure you have them there. >> Sure, >> that piggy bank is never going to be worth anything, >> right? >> It's a piggy bank, right? It's this big. Okay. Now, is there some, oh, I'm going to save money? Yeah, maybe. But, you know, it's saving money's over. You can't

save money any more than you can save water >> or love or energy. You can't save these things. You have to use it. You have to invest it. And so, so much of what's happened is is we basically have just we've been indoctrinated. And this is what I was saying about Americans aren't lazy. They're indoctrinated >> to not do anything, that they can't, you know, that that that you're not going to make it. Only Grant Cardone can be successful. It's not true. Anybody can do this. Anybody can get rich. Anybody can create wealth. Anybody could

be maybe not but possibly the prime minister, >> right? >> But you can't do it if you're going to stay where you are connected to the people you're connected to. You you have to do something big, >> right? You >> consistently over and over and over again. And if you didn't quit, if if you want if you wanted to be prime minister And you didn't quit, you'd probably most likely I I absolutely believe this. I can be prime minister because I, you know, I'm born over here. But >> you can be president. >> I can

be the president. [laughter] >> Are you looking forward to that? >> Is that something that's on your cards >> of this country? >> Yeah. >> Oh, I don't know. Sometimes [laughter] sometimes I play with I'm like that'd be Cool, bro. >> Well, you definitely do know President Trump. >> Oh, I definitely know. >> Yeah. So, I mean, it's so proximate to you. I'm sure you've dreamed of it. >> Not really. It's not a dream that I've had. I'm going to be the president. It's not It's not one of my things. >> Okay. You enjoy the

entrepreneurship. You enjoy the real estate. You enjoy the investments and all that. >> Yeah. I mean, I I I just want to make things better. Like Like I don't need to be the president to do that. I don't even know if the president can make things better. >> Yeah. >> I like Trump. Okay. I like Trump. I don't like Trump because he's the president. I like Trump because he's Trump. >> Say more. >> Uh I like Trump because Trump is who Trump is. Like there is no two Trumps. >> He's one of one. >> Huh?

>> He's one of one. like he's he's singular. >> This guy is the front door to everyone just being themselves. >> And whether you're left or right or in the middle or you don't care, Donald Trump is the most authentic person. >> If there's one thing I love about Grant Cardone, >> and there's there's a bunch of stuff I don't like about me. Okay, >> there is. Okay, there's a bunch of stuff I say I wish I did that better. The one thing I do love about me is my freedom to be me all the

time. Regardless of what room I'm in or who I'm with, I get very uncomfortable when I go to new places. Like if I came to to to to India, right? I'm like, uh, do I need to be like different [snorts] And I start feeling like and I don't want to be I just want to be myself all the time. But I know sometimes that's not appropriate. >> Donald Trump, bro, he don't give a f. >> Yeah, he >> he's like I don't care whether I'm with New Delhi. I don't care whether I'm with the king

of Saudi Arabia. >> Yeah. >> He don't care whether he's with the Pope, >> right? >> You know, >> that dude don't care where he is or who he's with. He doesn't care whether he's at a funeral, a wedding >> or the UN >> or the UN. >> Yeah. He does not. >> He's going to be like, "Yo, the goddamn elevator doesn't work." [laughter] >> Yeah. Escalator, >> right? >> You know, and and he doesn't care, bro. Like that. I mean, he does care. He knows what he's doing. He has tremendous amount of confidence of

just saying boom, this is how it is. >> And and I love that the the amount of freedom. In fact, a friend of mine, Bob Dugen, Bob Duggan's worth $20 billion. 20 billion, bro. I watched this guy in one week lose $8 billion. And he was laughing about it. [laughter] He's like, "Did you see that this week?" I'm like, "Bro, how you do that?" He called me two nights ago. He's like, "How do you come up with some of the stuff you say? He's worth 20 billion." >> Uhhuh. >> And he's envious of me that

I can say whatever I want to people. >> Huh? >> To him, that's the greatest wealth in the world. >> I'm not saying he's envious, but I'm Just he called up in admiration. Really? He's like, "How do you say the stuff? How do you come up with some of this stuff you say?" >> And I said, "What are you talking about?" He's like, "I'm watching this interview. The guy's interviewing you." And in the interview, it was the Vlad interview. remember the Vlad interview in Malibu and the guy's asking me some question about 401ks and I'm

like I'm sorry that you're invested in a 401k and Vlad's like what do you mean it's been good for me and I'm like hey bro you're interviewing me we're not interviewing you nobody cares what you think [laughter] somebody clipped this thing you know dropped the Snoop Snoop Dog gangster uh sunglasses on me but Bob saw this and Bob says how do you come up with that I said dude I'm free I'm free to I say what I want. I don't care. I don't I don't want it to offend Anybody. But I'm spiritually free enough to

say here it is. I'm rolling the dice with what I say. I don't want to I don't want to filter everything. >> And uh because man, the moment you start doing that, you're just like you're like you're not you anymore. And you have no real value. The only value a human being being really has is to find themsel and be them, >> right? And and if the world finds value In that, you know, they should because it's one of one, >> you know, there the the only one of one, the most precious thing on planet

earth is the individual, one person. Charlie Kirk, Charlie Kirk was one of one. >> He was, he truly was >> one of one, dude. And at 31 years old, like I don't whether you whether you like him or not. 101, bro. >> 101. >> And he did a freaking lot. He did he did a lot he did a lot of stuff in in in 31 years. >> Yes, he did. >> Really only the last 10 years. He only did like from 21 to 31 is where he made his impact. >> And probably all of it

was done the last two weeks since he died. He's had a bigger influence on planet Earth. Not just in America, by the way. Planet Earth that everybody knows that Cat's name, >> right? >> Do you all know him? >> Yeah. Yeah, of course we do. >> Yeah. Okay. >> Um, >> what do you know him for? >> Well, you know him for being assassinated or know him for being a kid that helped in colleges? >> No, no, I I know him for the latter because he's roughly my age. Um, he has Similar bents as I

do. I mean, he's much more political in his leanings or he was much more political. >> He is. No, he is. He lives on, man. >> Yeah, he lives on% watching that. more alive today than he was when he was alive. >> It's crazy, bro. >> It is. >> You can live forever >> if you do something great. >> Well, go ahead. >> Yeah. I mean, I was wondering this is a it's a very interesting idea. The money as a the purpose of money is to buy you this kind of freedom where you can be

yourself. >> Yeah. >> And we live in a very interesting time where being you can actually produce influence. You were one of the pioneers of personal branding and sort of how that led into business and so on. Yeah. >> I'm curious, what are your takes on Building influence and power in the modern times? How do you do that? By being one of one. >> Well, you you you you have you do it through persistence, >> you know, you don't do it because >> look, in the beginning, in the beginning, if you're trying to build an

audience, okay, and and nobody ever tells anybody this, but if you you do a great job at interview, by the way, I like I like your style. I appreciate it. >> Okay. [snorts] Um, in the beginning, the what they don't tell you about building an audience is the worst part of it is nobody's going to watch. Yeah. There's nobody. You're like, you're going to video, you're going to go online, ain't nobody watching but you. You're going to watch it more times than anybody else is. Every everybody that watches it will be like one person >>

and you're going to watch it twice or three times or four time. I shouldn't have said that. No, nobody's even watching it. Why are you worried about what you said? In the beginning, the biggest problem is no one sees you. It's not rejection at all. It's I don't see you. So, in the first in the beginning, you'll just be completely ignored. Okay? Not not even ignored. just not seen. Then you start doing it enough Persistently doing it enough with enough frequency over and over. Um then people are going to say start ignoring you. They see

you but they don't want to watch it because of envy. >> No, not really. They're just like I don't want to see it. >> I see what you mean. >> They they saw it. They saw it but they just went over it. >> They dismiss it. >> They dismiss it. And then and then the third level is okay, some level mild interest in this. They have some interest. Oh, what do you say? Oh, I kind of like that or or I disagree with that. This is when you're starting to get a little bit of traction.

Now, okay, now you're starting to get a little bit of like thumbs down or thumbs up. Both of them are the same, by the way. The thumbs up and the thumbs down, they're They're completely identical. For you guys that think likes are important, understand if likes are important to you, the moment they do this, you're going to have a bigger problem. I don't care about either one of them. I don't care about the likes. I never have cared about the likes. I've never reviews. Whether you like my book or not does not matter to me.

Okay? Whether you buy my book or not matters to me. >> You just buy that damn book. One. Two, Read the book. Three, finish the book. It's the only thing that matters to me. I don't care if you like it or don't like it. I care if you buy it. I don't care if you like it. I care if you buy it. I care if you read it and I care if you finish it. Whether you like it or not, it doesn't matter to me >> at all whatsoever. >> I I don't I don't care.

Is that >> I'm not asking for your opinion. >> Sure. >> I don't you you if enough people read it, they will like it. If enough people read it, people will like it. And if enough people read it, there'll be some people that don't like it. That's how the game works. And if I could get half of the people to love it, great. >> But I I need the other half not to like it. That's a very important that's it's a very interesting way of looking at it Because a lot of people are just stopped

by the fact that they'll get rejected or disliked or discouraged or dismissed. >> Yeah. >> Right. >> When when real the real pain is that nobody even saw you. >> The real pain is being ignored. >> Totally. >> Yeah. >> And and that's the that's the biggest pain. The the most famous people that I Know today when I tell them this story and I've done this with Kevin Hart, Arnold Schwarzenegger, Tom Brady, Donald Trump, when I say this part they're like, "Oh yeah, dude. It's being ignored that is the most painful part, not the rejection.

It's not a My daughter's over there. She's My daughter's 16 years old. She's over there making phone calls today for investments. Million dollar investments. >> She's 15 years old. She'll raise5 or$10 Million today. I said, "What's the most painful part of this?" When people don't answer the phone. Being ignored is the most painful thing, >> you know? >> Yeah, I understand. So, because people don't see your talent, >> right? >> And you know you're talented, >> right? >> You know you're talented, right? >> Yeah. No doubt. >> You know? >> Yeah. >> And then and

then and then you're like, "Man, I just wish people knew what I knew about me." >> And they can't they can't see it. So, the only way they're going to see it is you got to keep showing up. And you the moment you show up, there's going to be somebody that loves this book and there's going to be somebody that Trashes this book. >> They're going to be like, "It's a terrible book. It was poorly written. It's just more the same of the other [ __ ] that he said in other books, >> right? >>

And he's a total goofball. He's a promotional guy. And I can't believe he wrote in the 11th chapter, uh, he took my time to write his dreams down in the book. >> Okay, let me tell you that guy that does Not like my book will get me more business than the people that like my book. >> Huh? Say more about that. How does that work? They they dude the guy took all this time to actually write about all the stuff he didn't like. You know, people will not remember what he said. They will only remember

the review. >> And haters have more energy than lovers do. Okay. They just do. >> So, is it part of the plan to have a little bit of >> You will remember if I hit you, you will remember that longer than if I hug you. >> Yeah. Right. >> You know. >> Yeah. >> And you're going to feel it in your body, too, bro. You're going to be like, "Man, I remember when that guy hit me in the shoulder." You won't remember the hug I gave you. >> You'll remember both, but you'll remember the impact,

right? And that's what happens with the public. They remember the Somebody said something about him. I don't remember what it was, but his name's Grant Cardone. >> See, that's all I care about. >> Very interesting. Very interesting. You know when I often talk to my team about um the vision the the dream of what we are building I often tell them it's not Really about building wealth it's about building an empire and I think the difference between building wealth and building empire is 10x >> right talk to me about 10x and how am I how

does one consider 10x in their everyday life >> yeah look 10x the concept of 10x is more is more >> that's it more and more >> more is more is more now there's two ways to get to more 1 plus 1 = 2. 2 + 2 = 4. Or 2 * 2 is 4. 2 * 10 is 20. So I can either go 1 plus 1, 2+ 1, 3+ 1, 4+ 1, and I keep walking it up in increments. Or I could be like, you know, 4 * 10 is 40. I start skipping and I

start moving. I start multiplying. People that are wealthy, the wealthy understand multiplication, not addition. I mean, they're willing to put the time in. They're willing to add the bricks, but they know at some time I got to hire 10 People to add bricks >> and then I can build a wall. Larry Ellison, last two weeks ago, Larry Ellison made 100 billion dollars in one week multiplication. He just wham >> after years of just ding ding ding ding building oracle, right? He he was one, you know, top 25 richest men in the world and in one

week, wham, >> number one. >> Number one, >> right? >> Um, people need to learn how to multiply, man. You need to learn how to, you know, school spend so much time on add and subtract. They never they never spend time teaching kids how to multiply. >> How do I scale something? >> So, people become satisfied when they get they get out of poverty and they get their house and they're like, I'm out of poverty and I'm good. But they didn't Multiply. You know, how do you do that for 10 family members, >> right? >>

Not just you. >> How does one like personalize it? Give me an example. How how might somebody just like 10x the way they think about something? You just start saying, "I make 100K. I want to make a million." Is that how you >> Yeah. Let's let's say your target's 100 grand. You say, "No, my my target is not 100. It's 1 million." Let's say your your target's a million. You multiply times 10. Because the concept is you're basically you're only dreaming what you can imagine. And it all starts with the the dream anyway. M >>

it starts with what what what what what is the consideration or your target, >> you know? So, >> right, >> it's the target. The target's wrong. Most people end up with their target, >> right? And you were only as big as the ceiling of your thoughts, right? Like >> Yeah. You're like, you're like, I'm going to get a wife. Okay, good. I'm going to get two kids. Okay, good. You got the two kids. I'm gonna get a house. Good. You got a house with a mortgage. I'm gonna get two kids, a a wife, and my

kids have to be educated. And then you get that and the debt that goes with that. But you never thought big enough. Nobody thinks big enough. The the the World is operating is being inflated on. Money's inflated on. Everything's inflated on. But we're still stuck with the same ideas of our ancestors, >> right? I need to get a good job. I need to get a house. I want air condition. I deserve these things. I'm going to get two kids. They're going to go to college. I need a car. And I get to go on two

trips a year. Dude, the dreams are too small. >> So 10x the dream. 10x is really only 10x Because I didn't want to say a,000x. >> If you could, you would. >> I mean, nobody would have bought it. >> Yeah. Right. It's too far. >> It's too too big. 10x is too big. >> Right. >> If you think a billion dollars is enough money, multiply times 10. 10's a probably a closer number to what the truth is. If you think 10 calls is going to get you there, multiply times 10. That's a 100 calls. You're

going to quit Before you get to 100. >> Yeah. But if you started with 10, you're going to quit before 10, too. Because people quit. I quit. >> I quit. Everybody quits. The biggest players in the game quit. Tom Brady quit. All these guys will tell you, they all quit. Tom Donald Trump quits. He temporarily quits, though. He only temporarily quits and then he goes again. And so, everybody does this. All Human beings quit on the way to wherever they're going. And most of us, I I'm not saying all of us, but most of us

just think too small. You know, you asked me about being the president of the United States. I mean, maybe I just quit on the idea because I don't think it's possible. >> You understand? Maybe I just I'm like, I'm too old. Can't get there. I don't have the money. I don't have the connection. So, I'm like, throw that Idea away. I'll just be a leader, >> right? I'll be an influencer, you know. So, look, the biggest mistake I made in my career was thinking too small, you know. I grew up in a refinery town, >>

and so the first 50 years, you didn't think big enough, >> bro. I think pay pay off your bills, don't have any debt, have a little company, make a little money, go on vacations twice a year. Then I went on a vacation and I looked Down, I'm like, damn, what is that? [laughter] What exactly is that? What I went to I I'm in a restaurant and I see a menu and I open the menu up and I'm like I I told this girl I was with I'm like they they they want $4,000 for one bottle

of wine. >> Who would do that in their right mind, >> right? >> You know, I go to a hotel and the hotel they got a room in the hotel that's, you know, 15,000 a night. Who would do that? That's crazy. I look I look I'm having dinner one night in Italy and I look over and there's a big boat and it's called a yacht. It ain't called a boat. >> And one guy owns it and he's on the boat by himself, you know, and and he's got a hund00 million worth of art on the

yacht. >> Yeah. >> Because he's sanctioned out of Russia and he put all his art on the boat and his money and his vault. Okay. and his Family so he doesn't get, you know, >> persecuted. >> Exactly. >> Yeah. Right. >> And I'm like, dude, what's this guy doing? I mean, I'm in I'm in on another trip and I asked the guy, he's got this big ass watch on his arm and he's fat. He's a big fat dude. And you could tell he's rich. He's got that rich persona about him. And he's sitting in the

swimming Pool like a whale. And I'm like, "What do you do for a living?" and he says, "I own all the parking lots in the Eastern Soviet block." I'm like, "What?" He's like, "I own all the parking meters in the Soviet Eastern Soviet block." And I was like, "Damn." >> Yeah. >> That means he's getting a quarter dropped into This was years ago, 25 years ago. They probably don't even have the meters there anymore. And I came Home and it changed my mind, dude. I'm like, "Oh my god, the number of units." I didn't get

into the parking meter business, >> but I'm like, "I need more doors. I need more units. I need to scale, >> right?" >> You know, so so so you can't imagine these things like like when you were a kid, you probably you probably read these these these these comic books, >> right? >> You do do comic books. Superman. >> Sure. Yeah. >> Spider-Man, Batman, >> Wonder Woman, >> right? >> Okay, dude. They're they're they're they're and you want to be a hero. See, we need this is what people need to go back and read again.

>> Now, now the truth is, man, who would you rather be? Bruce Wayne or Superman or Catwoman? >> I'd probably be Bruce Wayne. >> Yeah, it's the right answer, dude. Right. >> Cuz you have a better chance of being >> Bruce Wayne. >> Huh? Yes. >> In fact, you could never be Superman and you definitely cannot be Catwoman, >> right? Well, in America, maybe. Meow. [laughter] Meow. >> I don't know if I can. >> You could be the ugliest Catwoman. I Can't even I can see you in that outfit. >> Yeah. Can you? >> Right

now. [laughter] Okay. But you see, you could be Bruce Wayne. The only thing you have to do to be Bruce Wayne >> is train >> is be rich. >> You got to be rich, bro. >> Sure. >> Cuz he bought all his equipment. He didn't have any super >> power. Yeah. Right. Right. >> He didn't [clears throat] have He wasn't Superman, dude. He was like He's a real rich dude. Rich dudes can be superheroes or they can be greedy [ __ ] >> And what separates the two >> is what they do every day. What

they do every day. What they what they do every day with their life and their money and their resources and their energy, >> right? >> You know, I mean, you know, Bruce Wayne was actually kind of greedy, you know, Right? like he has his little bat cave kept to himself anonymous but at night he went out you know and and and tried to save Gotham City. Anyway, I'm just saying like there's people out there, the guy on the yacht, you know, I don't know, maybe he's just, you know, greedy Russian dude >> that never never

helps anybody out >> right >> anywhere. That that's not who I am. I help a lot of people, >> right? Um, so my understanding from the 10X idea is that >> and that's why I agreed today to do this with you because dude, you you you you have a 1.4 billion people >> Yeah. >> that want to do better. And so when I heard that you you wanted to do this interview, I'm like 100% absolutely. I never do an interview at five o'clock in the afternoon. >> I appreciate it. >> Okay. Never. Like it's got

to be like done early in the day because I want to be back with my family. But I said no, no, this is important because I want to reach your part of the world and you have access to way more people. By the way, your influence is much greater than my influence. Has nothing to do with money. >> Right. I hear you. >> Yeah. >> Um so you you have power that I don't Have. But the two of us together, you want to be Bruce Wayne, right? Yeah. >> The two of us together, we could

be like the the Avengers, the 10X Avengers. >> You know what I like about you is you you have this this magical ability to find a dream in someone's eyes and then just start like adding water to it. And I want to ask you, I've always felt like sales is is a it's it's something you do all the time. Like you're either selling visions or dreams or ideas or plans, Whether it's with friends or family, >> and yet still people are so bad at it. >> Yeah. Yeah, >> they're horrible at being able to sell

something as simple as a dream or an idea or a vision or >> what do people get wrong about sales and why are they not able to sell well? >> It's it's the same thing that people have a problem with money because you you're taught it's something bad. >> So, it's a conditioning issue. >> It's almost everything's a conditioning issue. You know, how you eat, how you take care of your body, whether I have energy or not. Sales. Sales is a terrible thing. I'm no good at sales. You're no good at it, bro. Because you

you never even you're no good at dancing either. Okay? Most people aren't any good at sex. Uh they're not good at tennis. They're not good at dancing. They're not good at football. They're not good at Baseball. They're not good at racing cars. You ain't good at sales because you don't know what you're doing. [laughter] >> Okay? Doesn't mean you don't like it. It means you suck at it because you never learned it. Now, if you if you break sales down, if you look at a financial statement, whether I'm in India, Russia, South America, America, or

Australia, the financial statement's identical Everywhere. Income, that's sales, revenue, income, sales. Then there's expenses, then there's profit. Okay? Most people spend all their time in the middle of the financial statement in their life. Your your life is like a financial statement. And wherever you spend your time on that financial statement is what you end up with in life. I spend all my time at the top of the income statement and the top determines the bottom. Like I don't have a spending problem. Nobody ever has a spending problem ever. The biggest spenders in the world do

not have spending problems. They have an income problem. >> They have an income problem. >> They don't make enough. >> You don't earn enough. You can't make money, >> right? You you earn. >> You don't make money. Okay. Some people are like, "I got to go make some money." No, no, bro. Take it easy, bro. Like, like like the energy is crazy. Like, I got to make some money. No, that's illegal in every country. What is your dollar? What do you call it? >> Rupee. >> Rupy. >> Rupee. >> Rupee. >> Yes. >> You can't

make rupees. >> No. >> You earn rupees, >> right? >> Someone else has rupes. My job is to connect with the person that has the rupee that I want. Okay. Who's got my rupee? >> We got to make a t-shirt for this guy. Who's got my rupee? >> Who's got my rupee? >> Yeah. >> Grant Cardone. [laughter] >> Uh, and so what do you think my nickname Would be in India? This would be great. Grant Cardone wants to know from the people of India. What would my nickname be there? What would they call me? >>

They'll call you Big G. >> Big G. >> Big G. >> Who's got my rupee? Big G. [laughter] >> We'll make that shirt. Okay. Send one to him. >> Send me one, too. >> Yeah. No, for sure. Um, and so, you Know, don't use a cheap cotton. Send me a good one. >> No, no. I'll send you the best one. I'll send you custom made. >> Okay, good. Good. >> Um, >> so I the idea is that people I I read this somewhere. This is about sales. I This is not my expertise, but I read

that eventually people want either status, they want beauty, or they want to feel attractive. And so sale Generally boils down to either making somebody feel like they'll be higher status, they'll be more attractive, or they'll be richer. Is that is that the basic principle of sale, or is there something else to it? >> No, I mean I I think look, maybe maybe it is. I I I don't know everything there is to know about it. But look, there's some things that have to be there for a sale to take place. Okay? If I want to

look beautiful or if I want To live longer or I want to be rich or I want to be important, like there has to be urgency there for me to want that. There has to be urgency. First of all, I have to have a decision. I have to be a decision maker. the a sale cannot be made if there's no decision maker. >> There has to be a desire. There has to be an ability to pay for it. So if those three things are missing, it doesn't matter. Like and then there needs to be urgency.

Otherwise, I'll just wait till tomorrow. Most people look, selling is a very strategic process. It is a system. >> It is not I have a product, I'm going to sell you some shoes. That's taking an order. If the lady walks in and says, "I want that shoe right now in white." That's an order. That's not a sale. Apple computers are not sold. These are bought. >> Mhm. >> Nobody's selling these. These are marketed and an order is made. In most cases, the computer may be sold. The aftermarket, hey, hey, you want to add some AirPods

to that? >> Right? >> You know, you want to go with the old AirPod or the new AirPod, you know? So, so that sale is being made, but the rest of it, most of this is orders. And people confuse promotion, marketing, sales, negotiation, and closing. They confuse all this as though it's one thing when in truth, it's not. >> It's a whole system with many different >> and the marketing are completely separate. Like, I would rather be a great marketer than a great salesman >> because you're impacting. >> I've written three books on sales. I

would still rather be three best-selling Books on sales, but I would rather be a great marketer than a great salesman. Donald Trump is a great marketer, >> right? >> Okay. Uh Barack Obama, unbelievable salesman. >> Okay. And a tremendous orator, >> right? What's the difference? Like how do you uh >> Donald Trump is make America great again, >> right? That's marketing. >> That's marketing, right? >> Okay. That's not a sale. Uh Donald Trump is like I I remember I learned this from uh uh from him because he had his plane parked outside of this is

before he was president during the apprentice years. He had a 727 parked outside at Lagardia and I was buying my first plane at the time and I'm like I wonder why he doesn't keep it on in a hanger, >> you know, cuz the sun's beating down, The rain's raining on it every day. And I said, Mr. Trump, like why don't you have your plane in a hanger? you know, it'll take care of the plane and he's like, "Nobody [laughter] would see it." >> You can imagine him saying that, right? You know, >> so he's a

marketer. >> He's a marketer. >> And how's Obama a salesman? >> Now, now, now, now, now Obama's a Salesman because he got so many people behind him, right? He got he got he pulled people in to support him and to buy into it and to fund the activity. I don't I don't know that I think people funded Obama because they were sold on him. >> And I think the reason people fund some political activities is because they're so worried about the other side. Both both of them are being sold, but it's just a kind of

a different vibe. >> Got it? And look, sales is about presenting a product, building value, showing the features and benefits, expressing a price, because without a price, you cannot attach a real value. I can't buy that book without knowing what the book costs. Well, the book costs an arm and a leg. Oh [ __ ] bro. I mean, it must be a really good book, >> but I'm not willing to give an arm a Leg. have to have a price attached. It's $1 million. Now, I I'm not paying a million dollars for the book. [snorts]

Okay? I might not even write the book for a million, >> right? >> See, you wouldn't pay a million and I probably wouldn't write it for a million, but 10 million, I'm writing a book. You understand what I'm saying? But you're not going to pay 10 million, >> right? >> I might want to give you the book if you're the right person rather than receive money for from you. Okay? There's things I will give away to somebody as a sale. and be like, "No, Grant, I want to pay for the book." I don't want you

to pay for the book. I want to give it to you. I might give somebody a position in my company or in a in a new venture. I might give them position and not want money because that's to me that's a Better close than them giving me money >> because now they owe me something. >> Right. Right. You know, I um one of the >> the these things you're asking about, the sales, the marketing, the closing, the negotiation. These are things that people should spend way more time studying though than an engineering degree. >> And

do you recommend someplace where they could go study about this? >> Cardone University. >> That's it. That's all I >> That's what I would do. Cardone University, we should we should do something with you so they can they can give you a link and >> spread it across India. >> Yeah, we'll figure that out. I feel like sales is one of the most important base level skills of life. spend 95% of my time every day on one thing, selling, right? >> Marketing, sales, and and making an offer to people. You You need to make an

offer. For all you influencers out there, y'all got to quit influencing without making offers. When you don't allow your customer to give you something back, you you're it is a spiritual interruption. >> Okay? Say more. >> You when when when somebody when I give something to someone, that is spiritual. What is more spiritual is when they're Allowed to give something back to me because then the loop continues. Okay. When I just give you, I give you today on my YouTube channel. Hey, go watch Grant Cardone. I give it. And tomorrow you go back and watch

something. I give you again. And I give you again. And I give you again. Or me and you go to dinner. I pay for dinner the first time. I pay for dinner the second time. I pay for dinner the third time. I pay for dinner the fourth time. The fifth time I break you. It's very important that you're able to buy me dinner, too. >> That's very interesting. >> Very important for you to give me money back. >> That's a very interesting way of framing it. My kids, my kids when we go to dinner, lunch,

breakfast on a trip, my kids are provided with the opportunity to buy me dinner, >> not just me. Always buy them dinner because you're breaking their ch your children. You're breaking your friendships by always taking care. And people end up resenting you for it. because who wants to be in that situation where they can't get back? >> That's that's a very interesting way of framing it. You know, one of your um one of my favorite videos of you is you standing over the shoulder of I think one of your daughters while she makes a Phone

call and she's trying to sell something. Um >> she's she's either making a sale or she's closing an investment or something of that nature. And when I found out you'd grown up without a father, it it made me wonder if this is something that's super intentional given that you do not have a very successful father teaching you how to go about doing business. Is that is that what you do? >> Yeah. I mean, maybe it could be it could Be some unconscious thing like I'm going to spend time with my kids cuz my dad >>

Look, my dad my dad died. Okay. He didn't like >> he wasn't busy. >> He didn't go to Huh. >> He wasn't busy. >> Well, he was busy too. >> Sure. the 10 years, the 10 years he was alive, I don't remember like seeing him a bunch. I remember him going to work, coming home, going to work, coming home. He was going during the day. This is a different time, 1958. And you know, I like the reason I spend so much time as with my kids is because I want to like I want to I'm

a great dad. I I I am, you know, like one of the things I'm most proud of is that that I am a good father. I like being a father. I enjoy being a dad. And um I never when my wife and I had kids, I said, "Let's we we can Never use the kids as a as a a reason not to do something. We're never going to use the kids." Well, when when the kids the first time I wanted to go on a trip, I didn't know this because I'm a new dad. I wanted

to go on a trip. I said, "Take the kids out of school." And and my wife was like, "Well, we can't take them out of school." I'm like, "What?" "Yeah, you can't take them out of school because if they miss school, it's I'm Breaking some law or something." I'm like, "Just take them out of school." And my wife's like, "We can't take them out of school because if we take them out, no, no, I mean take them out of school and don't send them back." So, I just called the school and said, "I'm taking my

kids out of school. Mr. Cardone, you can't do that." Well, how about I just take them out of school for good? Okay. And by the way, they won't be Coming back next year. And I pulled them out of the school system and homeschooled them. And then I took them to 19 countries. >> And I'm like, what education would you guys rather have? You want to sit in a wooden chair? You want to sit on my plane >> and fly around the world, meet people? And the only thing I regret is that I didn't go to

New Delhi. Me, too. >> You're coming. I'm going to send you an Invite to that. >> Let's go, man. Let's go. >> Um, it's very interesting. >> Want my t-shirt? >> I'm going to send you one. >> Huh? >> Yeah. You want to put a t-shirt? >> What's it going to say? >> Where's my rupee? >> Who's got Who's got my >> Not where? Not where. Who's got my rupee? >> Who's got my rupee by Big G? >> Big G. >> Yeah, I got you. Trust me, I will send you something. >> What color is

the t-shirt going to be? >> What? What color do you like? >> No. What What color should it be? >> I think it should be black with a golden rupee. >> Good. >> Yeah. >> Yeah. >> Yeah. >> Maybe white. It'll pop harder if it's white. Okay. >> See, the black the black's good if you got cash flow on it, but I think it needs to be white. Pop hard. What's What's the the flag colors of India? >> Uh it's saffron, white, and green. And then >> got to have that in there. Okay. >> Got

to have those colors in there. >> I know my designers already listening, So Okay, it's happening. >> Maybe have that on the sleeve. Have India on the sleeve. >> Yeah. >> Okay. Call Prime Minister Cardone. [laughter] >> Prime Minister Cardone. >> 10X on the back. 10X on the back. No, not Prime Minister's too far. >> Hey, no. No, it's okay. I mean, nobody's going to be like, "Oh, is this Prime Minister?" >> You think I can meet the prime minister when I'm there? >> Not after this interview. Um, you probably can meet a lot of

>> You cannot connect me with the prime minister. You can >> I don't think nobody can >> think you think too small. >> Yeah. >> Come on, man. I think you can pull it off, man. >> Yeah. >> If you don't quit. >> If I don't quit. For sure. In 6 months. For sure. Um, but the prime minister of India is harder than >> the president of America to meet. It's a very like You don't think so? >> Well, this president this >> this dude will meet anybody. >> Yeah. This dude's a gangster in a

good way. >> I don't mean in a bad way. Yeah, >> this cat >> I mean I call him right now. He'd pick up the phone. >> Can you? >> I can, but [laughter] I won't. >> Do we want that as a podcast clip? >> Because he will, dude. That's what he does. This guy's the most real human being I've ever met in my life. Like unbelievable. >> I was talking to his son today. I texted his son. I said, "Man, I need something. I I don't ask him for anything ever, but I'm like, Eric,

I need some help on something if you give me a chance. I'm not I'm not telling you I'm great friends. I've done this once or twice. Boom. Eric hits me. The first time I hit him, I hit him on a Christmas day two uh 19 uh 2020. >> Mhm. [clears throat] >> It was no 20 What are we 2022? My wife's like, "What are you doing?" I said, "I'm calling Trump." And she's like, "On Christmas Day?" I said, "Yeah." She's like, "Are you crazy?" I said, "You know I am." And I said, "But nobody else

is." Not on Christmas day. He picked up the phone. Grant was up. [snorts] So I hit Eric today. Okay. And Eric calls me back within three minutes. Hey man, what's up? Like that's how these people are, man. That is the right thing to do. By the way, somebody calls you, don't be so busy that you don't call them back. Like anybody can call me anytime. Like, you know, I have my phone With me. I look at it. I'm like, "Hey, maybe maybe I need to take this call." I mean this podcast is very important to

me but there could be something will come to me to be more important >> right >> and I would say time out bang >> my kids if my kids called in right now oh boom I would handle them >> anyway I don't know how I got off on that but the the these power players the most powerful people I've ever met in my Life will keep their phone open will take the phone call they're never too busy you frauds out there the f frauds and the fakes I don't know where this came from or where

it got started I can't take the call right now. I got to call you back later. Uh, I'm going to put it on my schedule. You act like you're so busy. You're not that busy. Okay. Some of the most important people on the planet will will figure out a way yesterday >> to get back to you. >> Huh? >> They'll figure out a way yesterday to get back to you. the director of the FBI in the United States of America has time to call me back. >> Okay. When everything he's got going on Yeah. >>

and he's like, "Yeah, I'll hit you right now." Boom. Like, if he can do it, why aren't you guys calling people back right away? >> Fair point. >> I think a lot of people what they do is they read some [ __ ] book. No offense. I hope that doesn't offend the people in India. >> No, no, >> it's Uncle G. But I think some of you, because I remember reading this book once, act like you're busy, you know, act like your schedule's full. Well, let me check my calendar and see when I'm available. Come

on, man. If you're on the come up, you're available. >> Stop it. You're on the come up. You're trying to build something. You don't need to fake it and act like you're busier than you are. I know you're not that busy >> because I know I'm not that busy. Okay. The busiest people always make time. >> Fair. >> Yeah. My question actually originally was about how do you set up a family for Success because you have a very specific intentful like I' I've heard you talk about selecting a partner. I've heard your wife talk about

you know how you built this thing together. Um and I've seen how you intentfully nurture your kids into an entrepreneurial environment. Right. Tell me a little bit about how should one go about selecting a partner and raising their kids a family for success. >> Well for the woman or the man? >> For the man first. Let's start there. Um, you know, you need to pick a good woman. Um, >> she should support you in your endeavor. >> I think she should support you. I think she should support you, which is, by the way, the hardest

job in the world. >> You know, my wife talks about support. Support. Support means she's holding me up. the support beam would actually be Stronger than the person that's being that's being supported, you know, and and so you need a, you know, in the case of this is going to sound sexist to some people, but whatever. Yeah. I don't want I don't need my wife to work. I want to take care of my wife. I think a man should take care of his wife. I should I think my the the man should take care of

the wife, the two kids, the mother, the mother-in-law, the Grandmother, the grandfather, the freaking all the bills, all all the food, all everything. I think that's what men should do, but that's just me. And I don't think the wife should work. I think there should be one man working and one wife at home making sure the kids are supported by a mother. The house is supported by that mother because a mother can do things that a man can never do. I can never be a mother. I can never be a wife. My job is To

go out and hunt, kill, bring stuff home and do it again again and and defend this castle and and and if she's out trying to kill stuff and I'm out trying to kill stuff and we come home, we're going to kill each other >> cuz we're both in warrior mode. So, you know, you got to pick the right wife, dude. >> Yeah. >> Doesn't ambition and all this work come in the way of having a relationship? You know, you hear this very often. and I'm too busy and therefore my wife's not happy with me. La

>> could be. >> Yeah, >> could be. >> But you got to deal with it. >> Maybe. Maybe it is. >> But you know, I know people that don't have anything that have the same Problem. How you want it? You want You want a great life and your wife's not happy or you want a terrible life and your wife's not happy. Makes sense. >> You don't make time for me. Okay. Because I'm broke. I'm broke. and I'm on Xbox or I'm just watching movies or I'm complaining about my day and I'm broke or hey, we're

doing great and I'm not making time. Okay, Like it's the same problem. Like there there's no the money has nothing to do with it. The success has no Oh, you're obsessed with success. Okay, well whatever. I'm also obsessed with not being unsuccessful. I don't I don't want to be unsuccessful. I want to be successful then I have something to bring to the marriage. But look, none of this solves the problems of life, you know. It It doesn't. I still got to be a Husband, but I'd rather be a rich husband. The private plane doesn't change.

Doesn't make me a better dad, but I'd rather fly private, >> you know? >> Right. So, so I'm the same dad whether I'm in seat 27 A, B, C, and D or whether I'm on my plane. You know, my kids could be spoiled on the American Airlines flight or they could be spoiled in my plane, but they don't have to be Spoiled. I'm not going to spoil them because they they had a private plane. I'm going to mess up their life because they won't want to fly a commercial. And that's going to just increase the

appetite in a certain way. >> Maybe, maybe not. Maybe they're going to get over with a dead beat and they're going to miss it. They're going to miss it their whole life. Okay, there there's, you know, being a kid that's Around money all the time. I mean, it messes you up, you know, it messes you up. Either you're like, you don't know how to earn money ever because your parents gave you everything. We don't give our kids everything. or because you had a taste and now you got to go live a regular life because you

picked a deadbeat husband, you know, >> and then you're going to be miserable The rest of your life because you'll be like, I remember. Now, if you if you notice the Trump family, not to go back to those guys, but there's a lot of wealthy families, dude, that they actually figure out how to pass it on. I mean, the the Donald Trump Donald Trump's done done a great job with his kids. His kids work their ass off, man. >> What has he done that's unique? >> He he had them he he didn't pretend to be

the father that was going to, you Know, change their diapers. He he they they were able to spend time in his space. And so that that and and again, I want to get off of Trump because I I I don't want this to sound like a Trump fest, but but some of what I've done in my life, I'm like, man, I want my kids to grow up like Donald Jr. and and Eric Ivanka and and Eric, they're they're hustlers, man. They grew up in a bill with a billionaire and they and they Hustle like they're

broke. I love that. >> My kids, both my kids, these guys will tell you, my kids come here and they work, dude. They they they picked up trash. I remember when they were six and seven years old, they'd come through the office, you got to pick up every trash basket. They didn't like doing that. I don't like doing that. They're like, I don't like to do that. Nobody likes to do that part. Okay, do it. >> They've been on salaries since they were Six years old. Okay, they buy their own things. They have they have

jobs. They have salaries. No allowance. We never give them an allowance. They get a salary. We take the money. They have to invest it in Cardone [clears throat] Capital. So, they're not just employees. They're also investors and their tax writeoffs because I get to write them off our tax bill, >> right? >> And then and then they get their own Money every month. So, when when they want to buy something, hey papa, I want to buy a book. How much is the book? $16. Good. You have money in your own account. Now they get to

write the check or put it on their credit card. They have their own money. They feel good. And so that that that's how I think my wife has her own money, you know. We have we have individuated duties and jobs. >> We give each other grades on on on on She's got her thing. Hey, how you doing over there? You know, she's like, I give myself an 87. I said, okay, I think you're being a little generous. [laughter] Okay. And then I'm like, I have these these are my categories. How am I doing? She's like,

I'll give you a Come on, man. Come on. How am I doing? >> Grade me. Okay. And we play this little game where we grade each other. You know, I'm know I know I'm get I got a 95 Or 96. Okay. So, you start everybody starts with a 100 >> and then it works >> and then it goes down, >> right? But I'm my my grade never gets lower than like a 93 or 94 >> because I'm just freaking awesome, [laughter] >> dude. I am. >> Have you given a class on selfie? >> No, I'm

awesome. I'm because because When when I'm not awesome, what I do is I know I have a 92 and I'm like I don't want a 92. I want a 93, a 94, 95 because I don't want anybody telling me I dropped the ball. So like everybody should grade themselves, okay? I'm not a hundred. I don't need to be a hundred. Okay. But I refuse to be marginal. And I know the way to get my grade up is to just go do great [ __ ] >> and bring it home and say, "Look what I did

today. I did this for us." And I Believe anybody can do that, man. >> I have one last question. >> Yeah. Please. >> At this point, does money excite you or is it something else? >> Oh, yeah. Excites me very much. >> Money excites you, too. Very. >> And is there is there >> I get super excited. Now, how much money? Like I don't have any money on me right now, >> right? So, I don't have any. So, if if We went out to dinner right now, it would excite me when the bill comes because

we'll have to figure out who's paying for it cuz I ain't. >> That's That's That's not >> I don't have any money. >> Who's got my dinner? >> Big G. >> Big G. >> Not Big G. Not Big G. You. >> Big BG. >> Okay. Yeah, that's me. So, so, so, so, Uh, yeah, money excites me now. It needs to be a bunch of money now. Sure. >> You know, but but it does excite me and and and it doesn't always have to be a bunch of money because these guys will tell you, "Man, I'll

work as hard for $99 or $9 or $19 or I'll work for a new customer for free and I get excited." >> And is it the money itself or is the money an end to something? Is it like about the power? >> It's not the money. It's not the money. The money The money is just the measuring tool, right? >> Right. >> It's It's just a measurement, but it's not money. I don't collect money. >> Sure. Is it the success? Is it the I don't actually have any money. >> I take all my money and

I buy assets with it, >> right? >> So, what what excites me about money is what I can do with it. One, I somebody Believed in me enough to give me money. >> Like, if somebody gave me $500 million right now, be like, wow, they really believe on me. If they gave me a billion dollars, they believe in me more. >> You know, I love that. I'm like, man, those people believe in me. Now, I'm going to take that billion dollars and now my goal is to take that billion dollars and say, I'm going to

turn that into 10 billion dollars. Okay? Okay. And then I'm like, I did Some good things with that money. And then I'm going distribute that $10 billion out to a bunch of people and they're going to be like, that was cool. And then I feel good now because first I got some money, then I multiplied the money, then I shared it with other people. >> So you enjoy the game then? >> Yeah, I love the game, man. Well, you know, somebody called me one day. They said, "Man, you're a poor loser." I'm Like, "Yeah, and

>> and >> I don't understand what you're saying, bro. >> Am I supposed to be a good loser? Uh, >> anybody that's a good loser is a loser. >> That should be on a t-shirt [laughter and snorts] >> with that cr >> and then Papa G. >> Yeah. >> Thank you so much for your time. This Has been absolutely amazing. You'll have your t-shirt. >> Appreciate you, man. >> Thank you. Thank you. appreciate you.