it's fine learning the principles of design and the theories but when it comes to actually designing you might feel like it's not that simple to apply and that's why I'm giving you a fresh graphic design approach for 2025 I'm going to show you a step-by-step process to set up your designs with confidence and get this it works every time this channel is for designers who are serious about their skill and their craft and I'm not just here to show you about a Photoshop tool or what's trending in 2025 so serious designers let's drill down into
to proper graphic design let's say you're designing a promotional poster for a music festival aimed at young adults who love electronic dance music now ask yourself what's the purpose of this design it might be to inform and to excite potential people who are going to go to that Festival while reflecting on the energy of the event who is the audience primarily people age 18 to 30 who enjoy high energy music vibrant night life and social Gatherings now this Clarity informs every decision moving forward and it's very very important so for this design we want to
use potentially bold visuals striking topography and colors that evoke excitement and energy things like neon tones or electric contrasts but more about this later and without this foundational understanding your design risks missing the mark intirely and on your graphic design projects I do suggest that you go really hard hard on understanding and identifying your audiences now for Gathering inspiration and references start by looking at examples of posters from similar events such as raave festivals or club nights ask yourself what catches your eye maybe it's a dynamic use of gradients the futuristic typography or the way
the designs layer textures or create depth and for this project you might collect references showcasing neon gradients to emulate nightclub lighting abstract geometric patterns from Modern edgy feels topography that balances boldness with readability these are just examples though of course and tools like Pinterest behance or dribble can help with this process but don't just stop there pay attention to other mediums like album covers or even fashion trends and this would Inspire unique approaches for your project remember the goal is to absorb ideas and get a feel for the visual communication of this Niche not to
copy ideas but the next step can really make or break your graphic designs success next we need to craft a visual language through color and topography as well as other things too your color palette and typography are more than just aesthetic choices they are tools that will Define the personality of your design and communicate its purpose to the audience now if you fail this step your design will totally missed the Mark and I can emphasize enough how important this is for a music festival poster imagine creating an atmosphere that captures the energy of n life
and the thrill of live music maybe start with bold pallets like vibrant purples neon greens and Electric Blues these colors instantly invoke excitement fun and Cutting Edge Vibes and if you pair that with a dark background for example for strike and contrast this ensures the design feels Dynamic and modern but also it captures the essence of nlife linked to dance music festivals and genres as you can see we're linking everything back here but next focus on typography and that is to tailor it to the message and to the audience so perhaps for the festival name
we could use a bold futuristic sansera font and that is to make the title impossible to ignore this Choice signals energy and modernity perfect for a young trendy crowd for event details we need to go for a slightly different approach here we want clean legible type faces such as Roboto or Open Sands and these fonts ensure the crucial information like dates and locations is clear even at a quick glance and again yes we are linking every choice back to the purpose of our design but here's something really useful that you should be keeping in mind
when crafting your visual language consider how and where your audience will to encounter the poster it might be in a busy subway station or any fast scrolling social media feed they'll need to absorb key information almost instantly but they do need to be drawn in first and foremost but yeah test your fonts for legibility across different sizes and formats to ensure nothing gets lost by thoughtfully pairing color and topography you're not just making the post to look good you're creating a visual language that connects with the audience conveys the event vibe and ensures the Design's
message lands perfectly but just remember that visual language goes further than just topography and colors you want to use imagery symbols shapes and psychology to actually fit into the niche that you've actually established but a little more about that later and next we're going to consider a very important step indeed now we're going to Define psychology and messaging before structure and layout so yeah before you dive into grids layouts pause to consider psychology behind your design ask yourself what emotion or reaction should the design evoke is it excitement curiosity urgency and so on what message
is the design communicating is it about the festival's vibrant energy is it about exclusive lineups or is it just simply a Cutting Edge Vibe once you understand the psychology and the message behind your design you can make informed decisions about how to organize the elements in terms of layout for example if the goal is to create excitement you'll need Dynamic visuals and a layout that grabs attention immediately if Clarity is the key such as ensuring people know when and where to go for the event your structure should prioritize readability we now want to do something
very clever and that is to build a layout around the psychology and the intention so let's take the music festival poster as an example again start by imagining how someone interacts with the design we have the first impression their eye is drawn to the headline or the key visuals and this is where you deliver the emotional hook or the focal point information flow now they can scan for supporting details like dates location and lineups action they look for actionable information like ticket links or contact details and to align with this thought process use a grid
as your framework so the top section could be dedicated to the festival's name in a bold visual that conveys the energy you can use large type and striking imagery like neon gradients or abstract shapes and this will grab attention now the midsection you can organize essential details such as a date location the lineup and so on a clean structure Arrangement here ensures the information is easy to find and the bottom section can be reserved for space for action oriented elements like ticket purchase info website links or social media headlines now using a grid and the
grid will depend on your personal choice and the design ensures everything is aligned and intentional but it doesn't have to be rigid once you've mapped out the essential structure look for ways to break it strategically for example let the festival name span across multiple columns to create impact overlay Design Elements like abstract pattern s or glowing effects to add a sense of motion and energy tilt or angle certain elements slightly to convey vibrancy of the event as you can hopefully see it's very vitally important that you do understand or establish the psychology and the intention
of your design and that's because after you've done that every design choice and decision can relate back to that understanding now that you've gone through the four stages and crafted a solid design here's a technique that most design as will Overlook but it can elevate your work from good to Unforgettable ask yourself what story or message is my designed telling beneath the surface introduce cultural or symbolic meaning think about your audience's values and how to subtly reflect them for instance for an audience that values connection you could add geometric patterns in the grid that symbolize
Unity such as interlocking circles or lines or you could simply just show imagery of people actively dancing together and being social layer with an interactive visual queue you could add a QR code or even AR elements that bring your design to life now for the festival poster maybe scanning a QR code could reveal an animated version of the poster and it would have glowing topography or pulsating colors that mimic the festival's energy this would really draw them in and really sell the idea and the feeling of this Festival test for emotional response so step back
and critique Your Design not just for technical Perfection but for how it feels show it to someone in your target audience and ask does this excite you would it make you want to act and go if the answer is not a resounding yes then you need to refine those subtle layers of emotion so you're here we're looking at ways to take the design to that next level but again we're always keeping in mind the message of the design and the target audience it might be just as simple as adding some relevant Graphics or symbols to
the niche but everything should have a purpose and if you'd like to discover more content on actual real graphic design you know not just Photoshop tutorials or fluff pieces then subscribe to tutorial graphics for future content and click a video on screen but until next time guys design your future today peace
