one of the most iconic Brands bringing in the holiday season but take a closer look at the new Coca-Cola commercial and you might notice that it was made with artificial intelligence social media certainly caught with it shows how lifeless that Christmas commercial is it was supposed to be a reimagination of the iconic holidays are coming campaign from 1995 it's always a real but nearly 30 years later the beverage Behemoth now facing backlash for taking the real people and the cheer out of the holidays Coca-Cola just put out an ad and ruined Christmas and their entire
brand it's less festive more creepy holiday Vibes Coca-Cola is just the latest company to serve generative AI to its consumers in June Toys R Us teamed up with open AI Sora to produce this commercial saying the program allowed the company to tell this incredible story with remarkable speed and efficiency but the reaction it all just felt really creepy why do you think companies are just toying around so much with AI in this moment well it's a push for marketing efficiency right how do we create more with less I mean that's just that's sort of you
know business 101 behind the scenes companies are ramping up AI use too Yum brands the parent company behind Taco Bell Pizza Hut and KFC has reportedly started testing promotional emails written by AI in an interview with the Wall Street Journal yum exec Joe Park said it allows the company to engage each customer with the relevant offers at the right time Park adding the company's early trials have already bumped up engagement and boosted sales but for Coca-Cola it's their onscreen choice to generate the holiday spirit with [Music] computers that fizzled out and fell flat with consumers
we should mention we did reach out to Coca-Cola Toys R Us and yum brands for comment we haven't gotten a response from them but experts say this is a big test for AI ads uh we'll also remember the Apple ad from earlier this year where it had that compressor that was crushing for AI so consumers are coming around to this but again brand experts that I spoke to have said is this likely to change people's behavior in terms of what beverage they choose to drink probably not so it's the human figures that are AI yeah
and I polar ver were never real the polar were never real yeah they very deadly but yes the humans I think is what people picked up on that it's like that just looks a little off but it's just the beginning it it's just the beginning all right Brian thank you all right let's check it with Al real spectacular I'm not real this is all generative so what are you going to do hey thanks for watching don't miss the Today's Show every weekday at 11:00 a.m. eastern 8 Pacific on our streaming Channel today all day to
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