The best low ticket info products that make $1,000 / day

so in this video I'm going to be talking about one of my favorite things in marketing and for me it's like and I'm sure for many other people it is the marketing dream it is being able to run ads to a low ticket product and make money because who doesn't just want to run ads all day make sales make money have no fulfillment to worry about because the cost just gets all automatically delivered and as people like to say make money on autopilot even though I hate that term but running low ticket funnels so not

like high ticket coaching or anything like that but running low ticket funnels is if you can get it right one of the best things you can do for your business and I'll explain why number one if you can make it profitable on the front end then awesome you're just making money um automatically but number two is that the F even if you can just like break even on your low ticket funnel it means you're getting customers for free right and people who have paid you a customer is much more valuable than a lead most people

run ads on Facebook to generate leads and then try and sell them into the high ticket program you going to get much more conversions if you get customers for free and you upset sell them onto your high ticket program you're going to make a shitload more money obviously it's harder to get the customers than it is to get a lead which is why most people generate leads and not customers but if you can get a low ticket funnel to become either profitable or break even or just pay a little bit for each customer and lose

a little bit of money on the front end then it can be the best funnel you could ever create for your own business or create for your client's business now the problem is it's hard right it's one of the most difficult things to do which is why not many people do it and if people do attempt it they just end up losing all of the money so what I'm going to do I've had quite a bit of experience with this I've ran low ticket funnels that have been very successful also R low ticket funnels that

haven't been very successful so what I want to share with you is just a few different key elements that I believe right now a low ticket funnel needs in order for you to make it as profitable as possible so number one and I've written it down here right so I'm not going to make any mistakes number one is that less is more see what most people do and it's kind of like got mixed up because of this whole like well I suppose like Russell Brunson who is very much in the favor of you know make

a product and stack a load of bonuses on top of it you've got obviously hosi with $100 million offers which is just like overload people with value now with low ticket it actually works a little bit different what most people do is they will create a low ticket product say it's like $47 or $17 and they will overload it with value stack courses and courses on top of each other they'll have like a million different bonuses and they think that because it's so valid valuable that people are going to buy it when in fact that's

very rarely the case what you want to do is not try and solve every problem your customer has by overloading it with value but solve one very small specific problem and get them a fast result let me give you an example so let's just say for example I was running ads no let's say I was scrolling my newsfeed and I saw an ad from a agent coach who was going to help me build an agency and he had like an agency course and he was like Hey get my full stack agency cost for $17 I'm

going to show you how to select a niche how to get clients how to fulfill for the clients scale your agency higher I'm going to show you how to do everything and for just $17 I'm going to show you how to build a million dooll agency me looking at that I'm never going to buy that because it's just kind of like unrealistic it's only 17 so it's it's too much right I'm not going to believe that person I don't want to get taught by that person however if I'm struggling to get clients from my agency

and I see an ad in my news feed that says hey get this called email script get this proven called email script that has helped me sign 287 clients in the last six months it's just $17 I'll give you the script um straight to your inbox I'm much more likely to buy that product even though that product is the same price but it's giving me so much less than the first offer even if the first offer is really good as the potential customer I'm not going to believe it and I'm not going to buy it

but the fact that that second offer is so specific and it's solving one little pain point plus it's only 17 bucks and it's going to help me solve a problem very quickly it means that I'm going to buy it so a lot of the time with these low ticket products less is more and if you can have some form of like done for you element to it it'll work even better so for example like a plug and play called email script email templates add templates social media calendars um what others I had some others written

down as well like sales scripts stter kits copy and paste templates fill in the blank templates you get the point something that is tangent quick and kind of has a DV element to it works extremely well versus trying to give them like this big huge C right because people aren't going to pay so little for so much information because they're just not going to Value it or they don't think it's going to be any good okay now there's another point that it links to that as well so number one is less is more number two

you need to look at the risk of not only the cost of the product but the time so for example if you are selling an agency like we'll just stick with that example if you're selling an agency course right for 17 bucks and it's got like you know you're you think that adding more value is better and you're like there's like 50 plus hours of agency content for you know just $17 come and get it now right I'm like to get someone to dedicate 50 plus hours of their time to learn from you is an

extremely large commitment it requires a lot of trust and it's very very difficult and we're talking about paid advertising to a cold audience here okay organic warm audience a little bit different but it's very difficult to create the trust and relationship with a Potential Prospect with just an ad and just a sales page to get them to commit to 50 plus hours because for me personally I don't want to risk investing 50 plus hours learning from someone who could potentially suck who might not have the right credibility or just someone who I don't like and

I don't want to spend 50 hours of my life life listening to someone so if I'm just seeing you for the first time on the news feed that is too big of a commitment again even if it's 7 bucks I get the commitment for the cost is low which is a good thing but the commitment of time is too good I'm not like someone isn't going to risk that much time um risk that much time of their life to learn from you if they don't have a good relationship with you which again is why someone

can't be bothered to buy your product even if it's a good a good price because they can't be bothered to risk going through the content and it be trash right so it's very difficult to build that relationship up versus what I just mentioned previously L the cold email script yeah I'm willing to risk that it it's going to take me what less than five minutes to go through well it will take me less than a minute to go through the script it'll take me less than I don't know 5 10 minutes to set it up

in my instantly account so and it's low cost so with the more done for you smaller offers they convert better because low risk sorry low risk of time low cost risk as well so if you just want someone to buy spontaneously from the news feed and that's one of the reasons why we keep the cost low right because if you start selling a $97 product to $150 product it becomes less of a spontaneous purchase and it makes the customer have to think about hm is this actually worth it $17 product for the most part people

will just spend that without like needing for the product to be amazing right it's a risk people are willing to take with time again less than five minutes less than 10 minutes less than 60 minutes that's okay but if you start putting on your long form sales page 100 plus hours of content to a complete stranger they ain't going to buy that because the risk is too much so number two low time risk and low cost risks and then the third point is awareness now this is a general rule but I think it applies to

most Industries there's obviously exceptions to the rule but I believe that for these low ticket products you want to Target an audience that is already solution aware so for example and it comes back to the time you have to build a relationship with this person if I sell an Amazon FBA program and I'm teaching people how to make money with Amazon let's just say it's like a bizop like a beginner entry opportunity if I'm selling them someone who is not who is like problem aware so they know they hate the 9-to-5 job but they're not

solution aware I.E they're not already sold on Amazon or they're not really aware of Amazon FBA as a business opportunity that means that in my ad and on my sales page I not only have to get them convinced to buy from me that I'm the perfect person to coach them I don't I have to try and convince them that obviously what I have is valuable and then number three I have to actually convince them about Amazon FBA as a business model and that's a lot of work to convince them of the business model and then

have to convince them that what I have is valuable and me as a coach is valuable again it's more and more challenging to do that if you've just got an ad and a sales page it's why a lot of like the bizop space rely on webinars vsls and phone calls to do that because a lot of the time you need more than just a random add in the news feed and a sales page again exceptions to the rule but I'm seeking generally for everyone versus if I'm an Amazon FBA coach and I'm targeting someone who

is already solution aware so they're already aware that Amazon FBA is a potential business they could start to get out of their N9 to-5 or someone who has tried Amazon before and failed at it right that's going to be like my ideal customer it's going to be a lot easier because I don't really have to convince them in the ad and on the sale sales page that Amazon is a good business to pursue because they've already been sold on that by someone else I just now need to sell them on the thing that I have

to sell or me as a coach to help them and obviously like that becomes very easy because you can do like Amazon like I've never sold on Amazon okay so bear with me apologies it's a bit incorrect but you could sell like high demand product listings right a list of products that is on high demand in Amazon is 20 24 that is very appealing to someone who has tried and failed at Amazon or someone who is looking to get into Amazon if you're a complete beginner and you've never heard of Amazon FBA then you're not

even going to understand really what a top hundred product listing is right or you could do like how to write High converting product descriptions on Amazon right that increase your conversions by 47% you know whatever the number would be again that's only going to be very appealing again that's a a good lead um a good low ticket offer because low time risk low cost risk right but the person if it's going to someone who doesn't know what Amazon is then they're not going to understand it it's only going to appeal to someone who's already solution

aware so make it easier for yourself by only selling to people who are actually aware it's the same like just give you an example of what we're doing for one of our companies um we're in like the one of our like the people that we work with is in like the Law of Attraction manifestation space and we have like a scripting starter kit right now scripting for you guys that don't know is like a manifestation technique we're not in the ad or on the sales page trying to sell people on scripting we're targeting people who'

have already tried scripting and failed or tried other manifestation techniques and are aware of scripting but failed because now we're just like hey we don't have to sell them on scripting as the idea we just need to sell them on the starter kit being super valuable for them so it makes things so much easier so to recap for your loaded ticket products the first one is probably one of the biggest mistakes I see where they're trying to overload value less is more it needs to be low time and cost risk and you need to Target

a solution a audience if you do those three things and you're a somewhat competent marketer and copywriter you should be able to create good ads good sales pages and get low ticket products obviously there's a ton of other stuff I won't chat about it in this video because I don't want it to go on too long but when it comes to you know upsells order bumps how do you actually convert one of these low ticket customers into a high higher ticket customer this stuff when I talk about this stuff is pretty niche like the videos

that do better when I talk about like Alex homoi or I talk about like how to sign your first smma client which is fine I don't mind doing that content but uh this stuff when I go really specific on like funnels or marketing or copywriting or psychology um it's pretty Niche so um basically what I'm saying is if you guys actually want to hear more of this stuff then let me know and I can talk about maybe how I would Ascend someone from a local ticket to a high ticket um or how I would build

out the rest of the funnel because again if you really want to maximize this type of funnel you shouldn't just sell one product for $17 you need an order bump on the checkout page you need at least one maybe two upsells some people do more but again that is dependent on your Niche and your market and the sophistication and sensitivity to sales a lot goes into it right and then obviously you got to try and upsell them onto your high ticket as well and there's a few strategies that we use for that that but yeah

if you guys would like to know that then just let me know and if you are thinking about making low ticket product and selling a low ticket product then hopefully this was helpful because it's like a I I'll be honest like it's the biggest frill for me like the best feeling I've had as a market I've kind of finished with the video but I'm just going to ramble here the the biggest thrill I've had as a marketer is when I'm running these low ticket funnels because it's just like a dop meme party I mean you're

not even making that much profit but like if you're spending like a thousand a day and you're making a thousand a day in like low ticket sales then your your stripe your stripes going off every 20 minutes and this is probably what like the Ecom guys feel like with the Shopify store sales and I've never built a shop well I've never like made money with a Shopify store so I never felt what that was like but I imagine it's what they feel like what they're seeing all these stripe notifications coming in every day and it's

a big frill right you only make money with these lower ticket products on the back end when you can upsell someone because obviously ad costs are rising now so it's kind of difficult to make like a substantial amount of money just selling low ticket info products with ads but um but it's a good thrill and like you're running ads you're spending a ton of money but you're also bringing a load in um and yeah it's just a big frill and it's great but if you want to scale like because the good thing is you could

be getting like you could scale to like a 100 you could scale to like a thousand a day spending 30 grand a month and you're bringing in about 30k in low ticket sales that's like it depends on your pricing but like hundreds of customers you're getting a month right you could convert easily five to 10% of those customers into high ticket sales if not more honestly because they're so qualified and they're already consuming your stuff and learning learning from you and stuff like that as well um so if let's just say like the ideal scenario

is well you obviously want to spend even more but you can spend like a grand a day 30k a month bring in 30k a month get hundreds of customers and you know then you could upsell those people onto like five to 10K programs and you know just bring in like 10 to 20 of those people and you're making like over a 100 Grand a month profit so that's like the idea and execution is more difficult to get to that point but if you have those three things that I talked about in video and it'll give

you a yeah very good shot so yeah thanks for watching the video catch you on the next [Music] one