How Richmond Dinh Uses "Tiny Challenges" To Skyrocket Sales

I I believe in the next 6 months or once tiny challenges become the thing there'll be no more pro bono coaching like like tiny challenge will be the immediate next step like prob will be dead I just had a big idea that I'm going to share at the end based on what you just said cuz you just blew my mind with something but I I just had it like I had like a million dollar idea right you said that okay I'm Legit like blow like right now you guys freaking out a little bit too huh

hey everybody today I've got a really special guest and I'm excited to talk to you guys about something um really cool because a lot of times when people start a business or they hear people talking about uh I did a webinar I had like 10,000 people or a challenge had all these things a lot of times people are beginning get overwhelmed and just like man I can't do that like I don't have the ability to have a challenge with a thousand people or if I did have a challenge thousand people that freak me out because

I got thousand people got to talk to and it's very overwhelming for people who want to be a coach they want to be a trainer they keep hearing these big numbers people talking about but they get scared and so the guest I have today uh is actually someone who I've been watching for the last few years uh one of my favorite people like in our community super excited to have him here um but he started doing something recently where he was doing these little tiny challenges mini challenges tiny challenges and um I wanted him to

kind of talk about this I think for any of you guys who who want to become a big coach someday or whatever that thing might be but you're the beginning like this is like one of those powerful simple easy ways to get started right out of the gate and so uh Our Guest today is Richmond Den Richmond how are you doing today very good thanks for having you on Russell yeah he flew all the way from Australia to be with you guys here today to uh to share this but he's at our Inner Circle means

they um you've been in a in our Inner Circle now for how many years yeah been two years now obiously I've got the two year the two painful yeah he prepaid for two years he's like I'm I'm not leaving so he flies to Boise a couple times a year from Australia which yeah it's been I mean it's been so good I mean it's it's the only time I fly out of Australia now it's it's just for these events and that's I mean it makes makes the year really fast and really fun do your family think

like Boise the Idaho must be this huge like tourist location CU we keep going there every day I tell them how amazing he is I'm so surprised on how beautiful the town is it's just yeah I mean I'll bring them here one day too as well yeah that's awesome all right so let's get to this so first off I want to understand how you even stumbled upon this right because I think most people they do do a challenge only a couple people showed up they think it was a failure um and for you it became

like everything so I I'm just curious the back story behind this yeah well the backstory is four years ago I heard about the idea of doing a challenge and I I was I guess um I wasn't fully a beginner in my coaching Journey but I was I wanted to run a challenge because I it just made sense to build trust but I had all the fears that everyone has what if no one shows up what if they do show up and they ask a question I couldn't answer it or worse yet like how do I

Market it and how do I do it and what topics do I teach and was so many things I wasn't speaking much back then as well and so I've never really consistently speak to an audience 5 days in a row for for that long and um and my biggest fear was like Hey if no one shows up it's it's not a big deal cuz no one knows right and that's that's okay but my biggest fear was what if one person shows up that would be the worst and um and I thought about it I thought

like you know sometimes in life the the worst things can be the best things and like if you if you can't that's why you must and if you don't have the money it's why you should join the program because you don't have the money all the time and so I asked myself the question like what if one person did sh like would that be such a bad thing I thought well not for them like that would be the best thing for them one-onone challenge 100% like one one time and that would be a far superior

offer for them and then I thought and I'll probably would close higher as well and it might be a really cool thing um and then I got used to the idea about you know what actually that that might be an actually really good thing and so I just went for it and I thought yeah I'm going to do this I'm going to do this one-on-one challenge um as a worst case scenario but as a as a primary vehicle and and then it blew up into this crazy thing because I found out all these other benefits

around because the traditional challenge you got problems of what date should I do it on what time like if I'm catering for the you know International Market should I do it 8:00 p.m. 8: a.m. all this kind of stuff but at one one challenge you can do it anytime it's an agreed time between you and the other person it can start on a Saturday it doesn't have to be the same time every day you can have one day break it had so much flexibility and it took all the pressure away from running a traditional Challenge

and it took all the fear away and and that's how that was born the whole one-one challenge interesting um when you talked about how like if one person show up that would be like the scariest thing in the world it reminded me um the very first live event I ever did was actually um right by the airport downtown Boise and I just SP to Dan Kennedy event he was talking about do an event I'm I'm going to do an event so I remember we we uh we rent we got some Direct Mail lists we sent

sent postcards to people we ran a radio ad and we had like a hundred people sign up for this event and we were going to do it three times during the day it was like morning afternoon at night and the very first one I think we had I how people were supposed to come but like like 10 people showed up and it was like he said okay 10 is fine and we kind of did the thing and I think the room was set for like 30 people so it's kind of like they were sporadic but

it wasn't that bad and then that was the first one the second one that happened around lunchtime or whatever only two people walked in and one sat in the very back and one sat in the very front and I felt that like that fear I was like oh no and I you know you know me I talk fast anyway and my 90-minute presentation I delivered in about 13 minutes cuz there's two people I got so nervous I and it was done I was like well thanks for coming guys and then they kind of just awkwardly

left it was and then the last one I think we had another like 12 people came to the last one so it wasn't as bad but the wor like the one that had the most fear for me was not the one a ton of people was one with almost nobody so I understand that conceptually to scare someone from even trying because both sides are kind of scary right you got a thousand people that's scary especially if I'm new get one and so when you did I'm curious like you had the idea was this was it

more you became okay with the idea of one or did you orchestrate this to only be a challenge for one person how did that work first became okay with the idea of one but then I thought because I'm always asking myself the question if I had to start all over what would I do and when I started s years ago there was no challenge like challenges wasn't really really thing um but I would start on like oneon-one pro bono like that's what all coaches should do and I thought cuz that's what I did I I

did one1 pro bono for like six weeks one call per week um and and I thought wow if if we did a one-on-one challenge it'll compress that prob burner Journey from 6 weeks into 5 days and you'll basically 6X in the speed of result from experience point of view but then you get the resign opportunity because it's encompassing The Challenge and it's more attractive and I thought that's actually that should be the way like that should be the way for every beginner starting coach because pro bono we all have to do it anyway so it

replaces the whole the whole proba journey and then and then the more I thought about the more I thought this is crazy like this is going to reduce every stress or overwhelm or anxiety anyone has from even doing a challenge to 20 people or 100 people and it's just a great way to start as well to build up your skill set in presenting because there's zero presentation skills required it's just can be done on the phone you don't have to be good at Tech cuz it can be done on the phone um or just WhatsApp

video or whatever and it removes all that away and then you get to learn how to craft your messaging learn to see what offer sticks and from that it was like this this is the way like for and we've got students like who've made $100,000 just from this faster than ever you're just from the tiny challenge the one-on-one challenge it's I couldn't I couldn't believe that they could get to 100,000 I thought yes this would be a great way to get to your first 20 30 40 50,000 for sure um but they're they're doing all

the way to 100,000 now they got a couple hundred hours of coaching experience up their sleeve as well and from a compet competency level it's it's huge interesting okay so walk me through this so someone decides they're going to do a tiny challenge is that a trademark this this is this is yours well I got to give credit I did trademarket yeah did I and that was cor to Pedro because I was at Pedro's house and I said hey Pedro like you know a lot of your beginner students like the group challenge is overwhelming we've

actually been teaching one-on-one challenges to help him get the first 25 50k and it's like oneon-one what's that like done oneon-one like you Market it as one-onone it's like that is crazy that solves everything and I said yeah it does um and I said to him look like this is what we're teaching and and he's like you got a name for it and I no well you got to come up with a fancy name because otherwise you you know you got to have a good marketing angle so we're brainstorming and we should have called it

like the mini one or you know Mar and we came with tiny and Tiny was just just the perfect name and then said to me Richmond like that's the name and you got to go trademarket like okay I'm going to go trademarket so that's what we did oh that's cool so tiny challenge is the thing it's official um okay so walk me through just how it works like what what are your students doing or how did you do I'm just curious like from everything how do you structure what's the offer look like like what are

you doing day by day just to kind of help people understand what it looks like yeah so um so it's different from a group challenge because it's not done like obviously it's not done to an audience where you have to make it relevant to the room so you can tailor the content specific to what they need so the the biggest difference on core one I go through like a framework called like the 5S which is you can identify what are their fears frustrations what their future like what do they want the next 5 days and

the next 12 months um where have they failed in the past and then um and what are they what are they what are they afraid of trying right and so we get all this data on core number one which is data is dollars right um and that's you can't get that data from a group Challenge and so they get that data and then we kind of say okay grp this is what you need the challenge is topics going to XYZ but because I'm hearing this I might just tailor a little bit to what you're looking

for over the next 5 days and and then when it comes to presenting the offer it's as simple as because most brand new coaches don't know what to offer it's like hey have you led the 5 days like yes if I was to offer you something for $3,000 what would that look like to you and they tell you what the offer is it's and then you do that five times you've got a proven offer and then you can now create a proper offer from it so it gives you the data immediately without having try to

second guess what should my offer be because you're yeah it's it's it's so good the data you get from this is amazing that's why when they transition from Tiny to group challenges the message is on point the hook is on point the off is on point and they're not going to do a challenge to 100 people and flop it yeah it's so fascinating I think it's one of the problems a lot of people have is they don't they've never tested the messaging the hook any that kind of stuff like one of my favorite stories uh

Jamie cross who's been Inner Circle for a long time like um she came in as soon as she learned about funnels within like she launched her first funn within like 8 months T Club within like a year and a half two Club act like really fast and I asked her how did you do this she's like well spent the first two years of my business going door too pitching my soap and then I did farmers markets pitching my soap and she like had done so much by time that like she did a funnel it was

like oh just pitch my soap I've done it a million I know what people's concerns are the hot buttons the thing that like when someone's walking past the farm mark it gets them to stop right there's my hook and like she knew all those things because she had done it ahead of time where most people like oh my funnel doesn't work I tried this thing nobody bought no one clicked on my ad and they're just because it's the first time ever doing it right they have no idea what what's actually important like you said the

data is powerful cuz really quickly you also get hear like the way they're explaining things in their own words and like oh wow they said this they said this and you start listening it helps you to to create the things you need to do so how do how do um like how do people get their first client is there something they're I don't know if you're buying ads he talking one-onone TR find someone how do like how do they get their first client for somebody El yeah we recommend like um to first of all reach

out to their immediate contact list family friends friends of friends AC clanes people they know in the past and um if they got a social media profile like just put a post up that I'm hey I'm offering a oneon-one thing for 5 days um that kind of post there and start there like most people were about to get 10 people from the immediate circle like very very easily I mean unless they haven't been a good person to the people around them nobody likes you nobody trust you yeah which which is probably a good thing because

it tells you what you need to work on next just be more likeable um but we we haven't had a problem with people not being a to um get it organically first before they were to run ads I mean actually no one's needed to run ads for this it's just very easy cuz on the last day we have a referral strategy too it's like hey if you love this I would love to um two of your friends would love this same experience and that's kind of how we grow it okay and then they would in

theory would they do the next one with two people or they just do two separate two separate yeah like um I would recommend they do it at least minimum 10 times and so if they're selling a $3,000 offer or 5,000 I they're going to make about 30 to 50,000 right um the reason why that's important is because um doing it 10 times actually takes less time than doing a challenge a group challenge because it's delived one-onone like a group challenge as you know a lot of marketing a lot of hooks a lot of ads a

lot of all these stuff um so the time the time it takes to do 10 tiny challenges is actually the same but they get to present the offer 10 times and iterate 10 times and get 10 points of data and say it's almost impossible to get 10 NOS in a row because you always iterating and getting feedback yeah okay so step one in this process they go out there they message their the warm audience whatever it is telling them that they're doing a 5-day challenge oneon-one if they're interested to contact them do they filter like

like if you like someone message you like I know this person's broke or this person's not going to do like like how do they how do they pick the right person pick anybody how there is there is a criteria so we do have a filtering process um we call it a commitment piece and so the commitment piece once they agree okay does this work for you like the time work okay the final thing is and there's three types of commitment pieces we we recommend the first one is um just generate 20 the charity of your

choice and the way we frame that is because once you give you open yourself up to receiving it's a good thing to do and so just send me a screenshot once it's done and they do it they can do that um the second thing is a commitment letter so do you have like a pre-written letter and say I just want you to feel like I my name is you know Russell and I commit to it and they copy the letter send it back to you and that's a commitment piece they say they're going to be

committed to do it um and then the third one you could charge like a very small price point $17 $27 refundable deposit just to make sure you're getting in the right people but the crazy thing is um there are no time wasters in a in a tiny challenge because no one turns up for 5 days to waste your time um people will download a free guide and and wait like you know what I mean no one does that um people if they're going to waste time they'll go to other methods but they won't stay for

5 days unless they were actually wanting change so you're actually qualifying them through the 5 days days anyway because otherwise they wouldn't show up they actually want help yeah interesting do people do all three of those or pick one or um yeah just pick one yeah I just tell him hey pick which one resonates with you the most and then use that as your commitment piece I just had a big idea that I'm going to share at the end based on what you just said because you just blew my mind of something but I so

if I forget everyone on YouTube remind me to come back and and and drop this one because I just had it like I had like a million dollar idea right as you said that okay so remember I'm coming back all right okay so they messageer friends there's a filtering process they come through there's a five- day challenge day number one you said there the 5 FS we walk through the five FS again yep uh what's it what's first of pain in the future meaning what do they want what's the goals for the next four months

um were their biggest frustrations um where have they failed in the past what have Tri and fil fourth f is what are their fears and what are they most afraid of and the fifth f is framing so framing the sale right and so asking for permission to be able to sell to them at the end of the 5 days hey if you've loved this and this has been in mag's experience would it be okay with you if I present to you what working with me on a paid basis looks like on day five and so

you're getting the permission there very cool okay now so that's day number one of the challenge what happens now on day number two day number two is content piece number one which is kind of following your framework what's your opportunity what's the way um they reval some sort of framework of their system of creating a result and then they sign homework after after that um and the homework is done on the call and then uh Q&A after the homework well you do the homework with them on the call yeah yeah yeah this with with challenge

homework what we um suggest is make the homework small meaning like or tiny um that takes less than 5 minutes to do because when you leave people to do their homework after the call they don't do it um but it also gives them the time it's kind of kind of like running a workshop or creative event like when you do it on the event on the core they just move faster and so we wait like just wait and then they can send it into you or text you or whatever it is but you just give

them five minutes to do it yeah okay very cool so that's the content that's going to be happening so content piece one day three is content piece two day four so then when you transition to the pitch how does that yeah yeah so day five day five is recap the five days uh let's recap what we did in the last five days amazing um then we ask for um referral hey remember referral uh if you love could you think two people that would love this and then we transition into the the offer and so at

that point it's like hey remember day one I mentioned if it's okay by present you what working we looks like and you transition to the office so the reason why we do it in that sequence is because we want to make sure that they feel good about the 5 days so we do a quick recap and then they they refer two people they're feeling good for that and then we're go to the offer and then present the offer uh handle objections and maybe um for probably half the people that need to book in that sixth

call for you know another enrollment call cuz they need to think about it oh Goa so if they don't have it then you follow up the call to do yeah if they don't buy on call number five it's like we'll book in cor number six to you know um unless it's a hard no and then you know just let it go get the data get the feedback which is the more important part yeah I just served you for the last week why are that I I would assume at that point someone who spent that much

time investing in them they almost feel obligation at the end of like wow like they put a lot into me I got to make sure thing that blew my mind too um I had a client who sold a $155,000 program off a tiny challenge like and that makes sense because because um of course you could sell something higher because there's more intimacy and so I had a lot of people saying oh but Richmond I I've I've been doing group challenges and it's not really working and maybe they've made 3040 $50,000 and they feel like they're

taking a step back by doing this um when in fact if they've got the experience and they skill set and they're at what they do imagine they could sell a $20,000 program off and I I believe that would be very very possible like you would do that yeah let me tell you my million dollar idea had five minutes ago when you were saying that I was just like cuz first I'm like oh this is such a good thing for beginners and all a I was like okay what if I want to do this what if

I said I'm going to do a five-day oneon-one challenge I put out to my to my audience at this point and I'm like you're getting five one hours with me we're going go through a process and a framework to get you and maybe it's webinars I'm going help you to to structure and build out a webinar it's 100,000 for 5ay challenge one one with me I think I could sell that I think I could sell yeah I think I could sell five or 10 of them maybe one a week for the next 10 weeks right

and then structure that the five days in the end of the five days to say something like hey based on this you know you paid 100 grand for this I have a $250,000 offer where you actually come out here for a for a full one day we're going to build out the rest of it and you have a chance to do a presentation of my event or whatever do a webinar you know and it's 250 Grand you already spent 100 so we'll apply that so it's 150 Grand you do that like I could sell a

100 Grand tiny challenge into a 250,000 Consulting day I think is day long isn't that interesting that I'm of challenges like cuz I think about like the big chall challenge the big challenges are weird like I love big obviously I love big challenges a lot of people lot of mass but you know you're selling you're selling a $1,000 off or whatever and so there's like you know the people want premium there people want low ticket so it's kind of like you're you're targeting this this group in the middle but I think with tiny challenges again

you can you can Target that group you can also just shifting around like if Dan he charged me you know 50 Grand to do five 1 hour calls with me for a week in the end of it pitched I get to come hang out with him he's going to write my copy for like done I only think twice about it you know what I mean like wow what if I just did one or two of those a month anyway I don't know that's just kind of an interesting mind I do you just had me yeah

yeah now they got me thinking wow that's that's amazing all right this is now tiny challenges to huge CH anyway oh that's cool okay couple sorry back to and doesn't have to be five it could be three course we recommend minimum three calls maximum seven calls so 3 to seven is a sweet spot five just a good number very cool okay so now I wanted some data based on the clients and students you have going through this process like what and I know with Clos rates it's all over the place I'm curious like what's what

is it looking like is one out of 10 or three out of 10 we've never had someone do zero out of 10 like it's the average is three out of 10 in the first 10 and then the averages go up on the next 10 then it becomes four out of 10 and the next 10 is five or six out of 10 they just get better and so um our record student she's done like 55 of these and her first 10 was like three out of 10 but then towards it back and she was closing seven

out of 10 it just became to and that's she she became addicted to it she didn't want to do group challenges it's like this is way better yeah it is it just was working what price point uh was she selling that I'm curious on 5,000,000 it didn't start 5,000 the first one's 2,000 and it went up you get more confident yeah better better um and then the Fulfillment like you said that you asked them kind of what the Fulfillment looked like but traditionally is it is it more is it like doing more one-onone calls trans

more of the same more of the same so um so B basically they they got 5 days of oneone and then you're selling like what you said like about one day oneone or they usually sell like 3 months or 6 months of oneon-one coaching yeah that's so cool yeah you want to hear something really cool yeah cuz the next stages people think group challenge is the next stage but actually one of my students um did what she called a hybrid challenge like what's that cuz she had um she transitioned from tin to group but then

she had like 10 people um in the group and only five could show up and I said what did you do with the other five I did a tiny Challenge and so it was a 100% show up rate for a small Challenge and she called it a hybrid challenge that's amazing and so 100% show rate so she did group to people could show up to the group calls and then the people couldn't show up she did them one on one interesting what if we did I another idea what if you did something where again I'm

think my my like if I do $100,000 5 day with somebody but then that people pay ,000 to listen in and just watch it w cuz then it's like you get the 100 Grand the person and you get 10 people to pay you a you know whatever that would be 20 or 30 people that could be really fascinating like the decade in a day like 100% yeah to watch other people get coached through it be that was more valuable for me than than that yeah Richmond flew 18 hours so boy I out for 15minute uh

consult with him but you were in the room for one day and then you flew back out which is crazy and thank you that was amazing that you did that but yeah there's something valuable about that like I if you could sell tickets to anyway sorry there's so many there's so many iterations off of this that are really interesting and fascinating um man I want to do one really bad right now anyway sorry I digress yeah and you'll be attracting the best clients too for for that for what you're thinking it would be amazing so

cool okay my next question for you then so you talked about how some of your clients have gotten these high you know it wasn't just like they made 30 grand or like they're getting higher levels is it mostly just they keep doing it or they D they moving from one thing to the next or like what what are the other ways to keep increasing prices oh increasing the price of the offer or just the the what they're making through these through these funnels yeah so they just keep doing it's keep on doing the same like

this you never run out of leads because I mean one yeah you're only doing one exactly you only need one put an ad out spend $30 you know that's it if you wanted to run ads like I mean it's it's too easy you maybe could 10 people apply but the sh rate is 100% because it's the reason why people in a shop is either not relevant or the time doesn't work but it's it's a tiny challenge so the time always works the time work whenever they they're going schedule it exactly a so fascinating huh this

is like one of the most simple most brilliant things I think I've ever heard yeah it's cool because you're structuring as a challenge think about this like when you doing Pro boner work you're selling coaching calls I'm going to do six coaching and they're expecting coaching calls the challenge is different right you're like you have the ability to set the tone on number one and the ability to sell at the end because it's framed in a way that's not like wait I thought I was getting free coaching you know what I mean exactly exactly so

I I believe in the next six months um or once tiny challenges become the thing there'll be no more pro bono coaching like like tiny challenge will be the immediate next step like proon will be dead cuz it does the prob bon in one yeah yeah so fascinating I didn't know to ask you cuz lead gen's simple on this the funnel simple the follow through simple the Sal script is simple tech tech is simple um and the hardest is help someone make the first 10K like that is the hardest dollar yeah yeah man such a

cool thing well dang what are we missing what are what are other things people should be thinking about with tiny challenges I would say um I'm Legit like blow like right now you guys freaking out a little bit too oh I I love your I love your million dollar idea like that is that a high ticket tiny challenge wow yeah think about any Market this work in I'm thinking because for me it's like even doing a big challenge like you said there's a lot of work that goes into like me doing a big challenge I'm

like this be something simple like I could just have one client a week to go through the pro I'm spending an hour a day in my week for this really cool thing that leads to a million dollar day or whatever those things are at the back of it like that becomes worth my time even because initi I was thinking like who's going to spend the time to do it tin like a one-onone challenge like like you in my mind I you to be a complete beginner cuz it's not going to worth your time but even

at my level it's like it still be worth my time if that was just structuring the payment differently but the same outcome the same the same thing yeah yeah it's amazing yeah maybe you know what maybe I'll I'll I'll borrow your ID and I'll I'll run the first one let you know how it goes until one1 we're gonna race because I'm gonna do it tonight because I'm my I was think like just how cool would that be to anyway there it's yeah whoever's the first one is going to get the best traction cuz it's such

a unique thing that everyone's going to copy us so we got to make sure we implement this before this video goes Live on YouTube by the time you guys see this it'll be live and it'll actually happening which will be amazing um okay I want to transition a little bit so um what I'm excited for is when you first kind of present this this idea to me and you've been in an inner circle for a long time it's been fun watching your journey and seeing the things you're doing but um I didn't know that you

were doing these things and you'd message me saying hey this is something I think that everybody in your community should be should learn about and understand you kind of walked me through uh just kind of a quick version of this I was like oh that's really really cool and so um this year as we were planning out funnel hacking live um it's cool because this year the events gonna be a little different than years in the past it's going to be a virtual event but means we'll be streaming all around the world it's fun live

International we've got huge audiences in Brazil and all these different uh countries that we'll be streaming into so it'll actually be the biggest funel Hocking live even though it's it's virtual but I wanted to structure it in a way where it's not just um you know like some fun Liv is a lot of like random cool presentations about different things you could do and last year's fun live is all about the Lynch pin very specific and this year I wanted to to transition where the very first day is all about how to go from from

I'm a startup business business owner to my first million dollar like what that's the first day right and day number two like how do I go from million or sorry start up to like six figures day number two is like six figures to seven day three seven to eight and day uh four is is eight and Beyond right so day four we have like a couple billionaires who come to speak which is really really cool but day number one I'm like um I like what are the things that anybody could do right out of the

gate and uh you are actually the very first person I've asked to speak live this year because I wanted you to show this things I think it's for so many people who have been struggling for so long you know they get they struggle with the tech the complication the like all the so many things to be successful where here if you have a message if you have something that that can change somebody's life legitimately like you can do this that fast it's not going to cost you money and you know you have to learn you

have to learn a thousand things it's like you're out of the the races so I'm pumped to this would be the official announcement was watching um that you're speaking at fun hacking live this year go deeper into this whole this whole model and um I'm excited because um I'm excited to just to see other case studies of people who are actually doing this you know um how many people have you had kind of go through this process with you so far we've been teaching this for years we just didn't have full name for it and

so you had a name to that becomes amazing which is a lesson for everyone as well you your own prioritary name that's true that's true um the power of just having a name and giving it a name um I would say h 200 like a lot a lot of students particularly in the last 12 months when we really made it the main thing like the main thing it was it was always like a side thing like an extra thing but now it's like the main vehicle and so um and the results have been the fastest

results we've ever seen and with the least limiting beliefs like you know imposter all that all those things fear of judgment all that kind of stuff that comes through there's not much of that I mean there's a little bit but not much it's not enough to stop people from doing it yeah so cool will you throw a couple of the industries people are doing this and to get an idea of like it could be almost anything right yeah the most um the most interesting one was um or two um chiong I got of clients like

learn Chong which is like some sort of um I think it's like Chinese martial arts like kind of like Tai Chi and an accountant like she was like no accountants will not do a challenge you learn a chy challenge but of course they would because there's a problem you can solve in less time or easier for them of course they're going to want to do it and yeah an accountant doing a tiny challenge is pretty cool yeah yeah they're fasc think about this like I've notic this when you're selling anything like the more time you

spend with a person the more likely are to buy something right this why I'm such a big believer in podcast cuz you know they may see Instagram or they see fa they see different things in a short form but as soon as they you get something on your podcast and they spend an hour with you every day you know like or once a week whatever like you spend so much more time they're way more likely to buy from you in fact when we first launched my inner circle back in the day it was fascinating because

you know I didn't know who like we put it out there to our whole audience people showed up and what's fascinating is of the 100 people who joined the Inner Circle during the very first time we ever launched it uh it was like 90 some odd per of the people um had came into my world and then they listen to podcast for like eight months a year and then they were they jumped in and sign for your circle without of thinking twice like that was it was the more there was a direct correlation between how

much time I spent with somebody how much money they willing to spend with me and this like the tiny challenge you're spending five like you have so much time with somebody like like to prove yourself to show that your stuff's work all the kind of things like they're so much more like like you're taking you know a month and a half worth of them listening to podcast you're catering it directly to them spending the time they're seeing the value and then um as long as you have the next logical logical step like oh here's where

we're going to go from there like it's it's uh and it's quality time too it's way it's the most intimate time you could have with someone directly so th I guess those 5 hours will be equivalent to potentially 50 hours of consuming content on YouTube or podcast or anything it's just so intimate they feel like they've known you forever cuz even after a 5day group challenge you neverone feels like I've been here for I feel like I've knowing you forever and it feels like you've been in a challenge for such a long time you lose

the sense of time but in the tiny challenge that that whole time perception is exaggerated even more yeah a so fascinating well thanks man for sharing this I cannot wait for you to be speaking fun hockey live to share this with everybody in the world and the show specifically exactly how they can ex you know but even this video Al like I've got 500 ideas on different things I can start doing like immediately in fact it's what so cool jamming out with you because like um I love how when you hear great ideas you just

take it to like to the next level this well it's funny because I'm not gonna lie when you first start talking this like in my head I'm like I will never do this ever until like that thing clicked and I was like I can do this cuz it's funny like you know Inner Circle we got I has she has her $250,000 Consulting day and my's got his 350,000 like things and I'm like I don't even have the guts to offer that like how do I even offer that to somebody you know what I mean like

I email my list about like how do you even I was like this would be the way this is exactly like if I went out to my list and said we're gonna I'm GNA do I'm doing five five day one-on-one challenges people it's gonna be 100 Grand each and at the end of it I'm going to pick two of you guys to do a private you know they have new ahead of time like it's like they're all fighting for like no like I'm going to be the best I'm going to be best student cuz only

two of them going to have the thing you know whatever it might be be be super fascinating it's fun for me too because um you know about this project but I'm uh building this huge library and uh we ended up transitioning we're buying a movie theater right um which is really cool so it's this huge movie theater but we had a rehab it so I got a lot of money to rehab it but then I don't have enough to finish the project so I'm like how in the world you know on month 12 on this

project that we're need a million dollars today I'm like how are I going to pull out a million dollars and like this literally gave me the idea of just like oh my gosh every time the next construction loan you know I could go to a banking it but instead of going to the bank and it's like I'm going to do four mini challenges which will give me you know the money up front and then from there if I get two people to buy the thing like there's the money to cover this month's you know of

the construction or whatever if I do that two or three times that pays for the entire thing and anyway so zero ad spin too right 100% zero yeah I think I could build a waiting list I think again selling people access to watch me anyway there's so many fun ideas off of this is insane but this is not about me you guys this is about the beginner who's just getting started so for anyone who's Advanced who wheels are spinning let us know in the comments down below but for the beginners I hope you guys take

this is something that's been proven to work 200 plus clients doing this um but it's again it's something I think anybody can do at whatever level if you've got some kind of expertise in a topic something that you know you can help other people with this is a fast easy way to just get it done spend an hour a day doing this for a week and just test it out you know and you said if you do it 10 times the average person is getting three the first time around right yeah the worst the worst

close rate has been one out of 10 we've never had zero never and I keep on telling him don't be the first one like it's all on me like yeah so think about that I'm thinking about somebody who's like I need to make 30 grand this month like how do I do that like okay you're going to have a $3,000 offer you got 10 I had seven fingers 10 tiny challenges you do what in the next 30 days if you do two a week three a week whatever the math is on that you could do

four or five a week like quite easily um that's just you know that's a couple of calls a day and it's very manageable cuz there's not much marketing involved with it it's just it's yeah not prep work yeah I have a dozen friends right now who I know are struggling who I'm literally going to send this video before it even gets out to YouTube just cuz it's like this is the plan just go do this first like it's so simple a lot of them who are doing they're posting on social they're doing these kind of

things trying to get clients for their higher you know for literally $3,000 package but they don't have the selling mechanism like they're they're struggling because it's like someone sees it and then they got to sell and it's just like this weird transition that they're kind figuring out this is like such a simpler more powerful thing so I love it man anyway thank you for being here and for sharing all this I cannot wait for you to be fun hiking live International streaming around the world sharing this kind of stuff as well I think it's going

change a ton of people's lives and just grateful for you man I love having you here and um I look up to you and just I love having you oh likewise Russell same and I'm excited too because I believe that um this is something the market has really been hungry for that hasn't been like hasn't been like it's it's truly Innovative to it's going to change the industry so I'm grateful for the opportunity cuz you know obviously to get this out there we need a platform and so I'm so so looking forward to it it's

awesome all right T challenges you guys go do your first tiny Challenge and come to fun hacking live so you can watch Richman teach you guys all the behind the scenes secrets so thanks man for being here I appreciate you and I hope this is a ton of value for all you guys [Music]