bamboo, unlike a normal forest, has an absorption power 16 times higher one thing about this Tip Yes that's what the University of Milan also tells us When the shoot comes out in spring and in two months it can reach up to 15 m of can for example in the summer when you enter it is 8-10 g cooler than outside because only two companies out of 10 are successful While the other eight close within 5 years we are about to enter a very particular place what strategies do they put In practice we are just arrived in one of the most iconic places in Dubai how they revolutionized their market So we invented ourselves and here too we are the only ones in the world how they survived periods of crisis what were the biggest difficulties in these 10 years in a single question why they did it and how you too can take inspiration from their success we are here to reveal partel welcome to a new episode of companies a real documentary in which we tell all the behind the scenes of the most interesting revolutionary and virtuous companies then a a bit of backstage we think we analyze them on different levels business model Management marketing and sales to lead each episode there is manabi in the middle of the desert director of the video department of strategy news agency the advertising agency specializing in videos to sell if you are also you are passionate about business and marketing if you are an entrepreneur who is always looking for new ideas and strategies to apply in the company Then subscribe to the channel and activate the bell so you don't miss a single episode and let's leave the curtains let's go back to today's episode we have some beautiful bamboo plants But no we can't meet each other in the East And this can also be considered green gold but come with me we are in Romagna let's go and discover this company better today we are talking about a company born just a few years ago but which allows us to revolutionize the agricultural and industrial sector by reducing the impact to a minimum environmental All this thanks to a single natural product which until a few years ago was a purely oriental use and custom. We are talking about Bamboo and more precisely about giant Bamboo, a magical plant with great versatility which, in addition to its ornamental characteristics, can be used in the production of furniture. wooden panels but materials from construction of bioplastics, fabrics and also in the food industry as well as being an extraordinary ecological resource as it absorbs large quantities of CO2 much more than trees, releasing oxygen into the atmosphere.
In this episode we discover the story of the Italian bamboo consortium which introduced giant bamboo to Italy who owns the largest mother plant nursery in the world and who is passionately spreading the culture of cultivating this extraordinary plant But this is an enterprise that has given rise to a real enterprise let's find out [Music] together good morning good morning permission Good morning here we are already in Spianate rooms Hello Nice to meet you let's start with where we are So C we find the headquarters of the Bamboo Italia consortium which is in Tavuglia where there are the commercial offices and the main promotion offices of this group We have as members of the consortium main members are the nurseries on silty Ok who produce plants for giant bamboo plantations ok And primarily in Italy and France However throughout Europe and in the Mediterranean area ok And then we have Bambo Pro another important member who is a company that carries out OK environmental remediation projects and therefore is aimed at establishing the capture of CO2 in bamboo groves and then creating certificates that are given to companies that emit CO2 so that they can mitigate their fantastic emissions and which I read online if I didn't I'm wrong that bamboo, unlike a normal forest, has an absorption power of 16 times over Yes yes this is what the University of Milan also tells us, which we turned to for a study on the effective capture of our plants, they have made one extensive research that ranged from the literature of the various studies that had been carried out in the past and then went specifically into our fields to measure how much CO2 is captured. These plants that grow very rapidly certainly think that when the sprout comes out in spring in two months it can even reach 15 Meters of cane so the growth is disruptive and at that moment in which it grows so quickly it captures carbon dioxide and fixes the carbon in the soil in the rhizomes in the canes and therefore this process l 'we standardized scientifically and it was then certified by the certifying bodies we insert all the projects into blockchain so that there is total traceability and transparency and from there we put tokens that have a geolocation code so anyone who receives this token knows that ton in which plantation was it captured, no if in Bergamo or Marseille and then it is given to the companies that wish it is a voluntary project so however the companies are now increasingly sensitive to trying to compensate for the imbalance in the environment of course because when especially in this period at the moment in which I want to reduce my environmental impact I can S act on my production process etc. etc.
and go therefore but you will never reach zero no because you can become more efficient that is by changing the lights changing your ovens and your production structures But not can you ever get to zero then At that point you turn to those who do environmental projects which are practically forestation of course we do these projects we don't do forestry projects because bamboo is a plant that is inserted into agricultural land that is where you have land which was previously cultivated, I don't know, to say cereals and for 80% of the time it was bare so it didn't produce CO2 capture then also all the processes of traditional agriculture are more negative than positive We instead inserting this cultivation Ha a whole series of environmental impacts which go beyond CO2 because, for example, we consolidate the soil, we create a barrier for the fine particles that are captured, we mitigate temperatures, we create oases for birds which then go to nest, therefore the environmental impacts are much broader than the capture of CO2, however the capture of CO2 has been measured and scientifically we are dealing with the project. The environmental impact is the effect of the alteration that human actions or natural events cause on the environment. These modifications influence the quality of the air, water ecosystems of the soil e of natural resources are a consequence of urban or natural agricultural industrial activities such as air, water or soil pollution deforestation loss of biodiversity climate change and other actions that can compromise the ecological balance then there are in the end Towards the seventh year towards the fifth seventh year a whole series of economic repercussions we our projects Tamo them for 7 years are those 7 years in which the farmer does not actually have an income because he plants the bamboo it must grow no And in this in this realization of the of the forest not there's a big one economic return and therefore the fact that the companies that pollute can finance this cultivation can allow the farmer to invest in a virtuous circle then after further giving work to the rural world from that bamboo grove the bamboo groves last hundreds of years materials will come out no with which you can create all sustainable materials from which you can create biobrick panels bioplastics cellulose etc.
also Green energy because you can use the biom Mass these plantations to possibly create hydrogen or other forms of energy We came from outside with this this this beautiful impact of the company that I like very much that it is clear that we make bamboo you definitely show us a little yes I'll let you take a look then in the consortium headquarters there are various entities as I was saying that have their offices and instead in Faenza no we have two nurseries which are always in our group which are specialized in the production of plants and therefore all the research is done there there are 480 greenhouses where the plants are produced and we also have some land where we go to plant to do continuously experimentation and research Cer But how wonderful here too Yes back here we have the warehouses Here we have the various offices of the various people who they work there listen here we find a reception room when farmers or guests arrive We welcome them we provide meeting briefings a project we are launching which is called cons solidom which is a dwarf bamboo not used for greening we act as the giant who arrives up to 20 m this one instead remains a few centimeters and can be given as a roll lawn but it is bamboo. Then it lasts forever we practically created clods which are then placed in the various corners of the garden or in the areas where this is required planting they can be architects they can be balconies they can be various areas in the common imagination the popular imagination when I talk about bamboo the East comes to mind how this thing arrived in Italy Of course why Why in the East Why do we say that in Europe it was bamboo known for a hundred years only for making gardens, hedges etc. and I was often traveling to the East before the beginning of the 2000s and came across this reality which was Giant bamboo then used in all the methods therefore and I began to study whether there was the possibility of importing and cultivating bamboo in Europe.
I discovered that it is one of the most used bamboos. It is a temperate zone bamboo which is perfect for European, especially Mediterranean European, populations. Then from there the idea was born we contacted the world's leading experts on this cultivation who are in Japan and China where the management of a bamboo plantation is taught at the university as how to manage How to plant from there was born then after the development of the live everything we started to carry out the first plantings.
Let's say that now we have still done little but we have managed to demonstrate that in all of Italy at least and also in France bamboo grows well. We have also developed an important planting protocol, that is, we first brought the plants out of the nurseries and then it was a Russian route because they could go to the person who gave them the right attention and the CTO bamboo grew splendidly and quickly or they could go to the person who thought they were giving them the right attention but didn't give it to them and then the bamboo either died or after 4-5 years it still had ridiculous seedlings no let's give the farmers the chance to do it but we ourselves also go and give the plant and the planting and so we go there we prepare the ground and plant the plants in such a way that there is almost 99. 9 chav in hand practically ino We are faced with a sort of magical plant Because it gives me It gives me the possibility of improving the environment it gives me the possibility of improving the environment also Aesthetically it gives me the possibility of equally producing a resource for building use, furniture use, food use etc.
etc. this here is a plant that creates eh An ever green forest where you previously perhaps had agricultural crops which for most of the year were bare Instead here when you create the forest underneath you create an Under Forest which therefore improves the land it makes them come alive no it revitalizes them and at the same time you have an environment for example in the summer when you enter it it is 81° plus fresh that a biomass comes out of there bamboo plants can produce up to 50 tons of material every year to be used in the various industries to produce sustainable products or even Green energy the term biomass refers to substances of organic origin both vegetal and animal used to energy purposes or as agricultural fertilizers These organic materials can be exploited to generate thermal or electrical energy Cont. With the transition towards renewable sources, biomass represents a clean and environmentally friendly source, reducing dependence on fossil fuels and promoting sustainable practices because it comes from something that previously you didn't have without talking about the bamboo shoot which is the young cane that has just come out of the ground a shoot comes out which is like a small missile that comes out of the ground and that right there Be cut and Eaten it is one of the most powerful foods in the world the production of Cellulose from bamboo an extraordinary cellulose is obtained it would allow Italy, which imports 4 million tons of cellulose from the rest of the world, to produce it at home without polluting the world and providing jobs and creating an environment.
Also because you never cut a bamboo grove, everything always remains the same. That is, you always cut 50% is as if you had a field of grass and every year you cut it and Ric cuts it and it grows back bamboo is not a plant but it is a gram threat it is a Giant grass then it can live many years but let's say it's a grass here are some of the productions made of our bamboo trees These are small canes which are the first bamboos that come in the first years and then there are the various sizes even very large canes like these which are starting to grow be produced after the fifth year that year we begin to produce rods of this size Here we can also make Christmas trees with bamboo here is the example of how creativity can be unleashed The limit is only the imagination at that point This is the ours we say Academy no And where practically here we have our meetings How wonderful here for example there is in this painting a eh a book that already in 1924 talked about what we are doing now ok then but until now no one has done it but the book was about bamboo and here it talks to you How to create a bamboo plantation see 4000 m lire 1500 lire mainly your customers let's say are those who want to create a plantation like this Of course certainly the first ones Yes they must have the land they must have the objective to create a plantation clearly for the purpose of income, this plantation being a plantation that does not produce you, we plant small seedlings, no. So the following year you will not be able to earn anything.
So it is clear that since there is this gap between the the moment of planting at the beginning of the harvest of the wives D Canni which begins to come at 4 5 6 7 years because then the canes When they grow even large they must remain in the ground to lignify a harder wood because at the beginning even if they are apparently hard No they are very rich in cellulose no And as the years go by they do not grow like the tree they remain the same size however the structure of the material changes which transforms into lignin and therefore becomes harder and if you want to make parquet panels etc. and even if you want to keep ornamental and important canes you have to give them a cane that is 2-3 years old lignin is a fundamental structural component of the walls of plants it is a resistant polymer responsible for the rigidity and mechanical resistance of the plants themselves lign provides Structural support protects plants from pathogens and contributes to the conduction of water and nutrients. It is a substance widely present in wood together with cellulose and constitutes a significant part of the plant biomass.
Earlier you were talking about a few months to reach 15 m. Bamboo works in this way in spring. the shoot out of the ground and within two months which is what we also see back there Perfect that if the planting at one year is as big as a finger if 4 years is big if 7 cm up to 10-12 cm then to depending on how old the planting is, the sprout will be large Ok accordingly and the cane will be large in proportion to the sprout that came out so before starting to have a mature plantation with standardized canes between 8 and 12 cm therefore large sprouts accordingly and you have to wait at least 4 5 6 years for the first one the first year it is as big as a finger the second year it is double but what changes is mainly the diameter not the height diameter and height because if you have a rod as big as a finger it will become 2.
5 or 3 m will not become Ok 15 VM to have a 15 VM high rod you must have a diameter of about ten centimetres. Then it goes off like a missile even the famous meter a day that we hear about no when it grows and then this growth of the cane It is within two months Ok so the growth of the shoot ends the cane begins to open its leaves and it could live there even 7-8 years before sicars but the bamboo is below i. e.
under the ground 20 cm below The soil he develops his rhizomes which are like the branches of a tree so under the ground there are these rhizomes at first sight the buds come out ok no that would be the shoots from these from the internodes of the rhizomes and from there the cane comes out the Rhizome unlike the cane which does not it widens No it's as if it were a branch of a tree So every year it grows in size until it reaches significant dimensions a rhizome half a cm in size will not be able to give you a 10 cm shoot to have a 10 cm shoot it means that the zoma has developed below it has dimensions of a few centimeters in diameter And so there is a very important feeding channel there when I plant a traditional plant I will see a single plant growing when I plant a bamboo plant potentially later X time I find maybe 10 Of course of course you find everything and at the same time you the bamboo Fi also cut everything to zero theoretically no We don't do it because the first rods that come out then afterwards they are smaller the first year no And so why the rod IS like an antenna no he takes energy from the sky from the sun he transfers it to the resom and makes other brothers or children grow no how are the nu wives new rods around him understood what you have developed to go and get your clients to go and visit them to make you know Then since it is quite a demanding thing no explained the consultant who contacts or the agricultural company the investor yes let's do some communication advertising where perhaps the one who is interested asks for information Then to transfer this information and convince the farmer go to replace his hectare of wheat with one hectare of bamboo. Someone needs to go and illustrate the vision of this cultivation business more fully. We have been able to demonstrate that bamboo grows.
We have been able to demonstrate that there are many industries that can't wait to have the material to use sense the catch is that the industry asks us for I don't know 1000 trucks We only have 50 understood So there are some gaps to be healed In this first phase so much so that our two main supply chains are the ornamental cane That what do you see there and the sprout because if they ask me for 10,000 kg and I only have 2000 and he takes 2000 no of canes if they ask me for 500,000 and I only have 100,000 and however I still can't give food with the with with the quantity of of planting for example an industry that to start and say I make the panels with your material I start with a line and I need this quantity so we must have a certain number critical to start the various supply chains to increase the number quickly also because we are structured to produce a large quantity of plants we could theoretically produce 3500 Ari per year already now with almost 7 million plants to be able to plant You're enjoying it this episode So imagine what we could achieve for your company Entrust your company to those who are able to make it memorable and above all more profitable reach your goal sell more increase your profits and your market share All this thanks to the team of strateg news agency and thanks to the most powerful tool on the market the videos you can find all the details by clicking the link in the description so when there is the industry that finances the farmer we can go to the farmer the farmer plants his heart light because someone else paid for the planting allows him to overcome the crossing in the desert which is from the moment he plants When he will start harvesting and therefore this thing allows him to expand at that point after the material to be able to give it to the various supply chains what number of collaborators do you have today we have here in the administrative commercial headquarters and we travel around twenty and in the nursery depending on the timing of the season we also have 35 people arriving then we have external collaborators who are representatives consultants in the various areas both in Italy that in Ban Certo Given that behind every undertaking there is always in some way a hero cycle and there is a moment one or more moments depending on the type of activity in which it seems like everything is collapsing, it seems like the ground is falling away from under my feet that maybe you even look at yourself in front of the mirror and say but who made me do it or there have been many moments of no but then after I there is one in particular that you want to share and how you overcame it but let's say that they were quite cyclical no then after that I have a good sleep on it in the morning I wake up and I have more determination than before and then Let's try the solution to be able to go forward making that difficulty a value in our adventure so let's say that the difficulties are constantly there especially in this type of business which is new which has yet to consolidate itself on the market and therefore has many challenges ahead of it Of course you were saying a little while ago the fact I take a nap and start again with more energy than before, there's something I know of, a methodology, a routine or anything else that over the years you've found as your antidote in some way to overcome those moments, I'm not sure something to share right Let's say I spend the night I sleep little but I sleep little I sleep in the sense that I go to sleep very early with the chickens around 900 I could already be but I also wake up at 1. 30 to 2. 00 no and in the silence of the night no you see things a little I'm more detached eh I trust myself and therefore I have my advice which then gives me strength during the day when perhaps in the midst of the confusion of normal days you wouldn't have the time to be able to see things a little more and from a distance those intuitions which instead they come during the silence of the night etc.
you can have and they help you move forward in the various actions what do you feel like suggesting to those who are doing business at the moment or perhaps are in a moment of difficulty or perhaps if they are in a moment in which they want develop new business branches or things of this type Or at a time when you are launching into a new entrepreneurial adventure What is the suggestion you would like to give Wait wait in a moment we'll get to the advice you want to give to anyone want to start a business first, but it is important to recap the lessons that we take home from his experience one the opportunities are often there for all to see but only a few recognize them you have to pay close attention be curious have the ability to imagine the future and of course the courage to pursue this vision think that bamboo in Asia It has been used for thousands of years but only today, thanks to Fabrizio's determination, can we plant it and make it grow in our country with all the advantages that derive from it. Informing and educating the potential customer allows us to immediately establish a connection based on trust and credibility. when you approach a prospective client don't just think about the immediate sale but rather set the foundations of a lasting relationship by providing clear and in-depth information on your product or service.
In Fabrizio's case, including expert consultants in the sales process not only amplifies the flow of information but acts as a reliable guide along the way customer decision making Three making difficulties a value is the secret to transforming obstacles into springboards for growth and opportunities every challenge is an opportunity disguised as an opportunity to learn and evolve and demonstrate your resilience when you face difficulties or obstacles don't see them as walls impassable But as paths towards greater wisdom and inner strength every moment of difficulty hides precious lessons it is like a gym for your personal and professional growth but there are many other ideas in this episode I would like to read in the comments the ones you found most interesting and perhaps the ones you will apply in the your activities in the meantime, please leave a like, subscribe to the channel and share this episode because next week we'll be back to talking about food and we will do it thanks to a very particular reality that deals with the theme of cuisine at 360°. We're not talking about a simple restaurant or one pizzeria but a place where if you want to eat you have to be willing to get involved yes because you can only eat what you prepare think that they also organize birthday parties for children where the children themselves cook themselves Herpes food is difficult when reality says black and you want to imagine white is not not It's so easy, however, to continue trying to imagine what to believe in it. Don't be discouraged by doubts if you see it very well.
You can also transfer it and then the others can imagine with you and the strength increases so that they too begin to see what it can be. above all a new enterprise like this but I believe all entrepreneurial activities are new in one sense, not in the other and So this is my advice very well Fabrizio to get in touch with you, delve deeper etc. etc.
main website which we make appear below consor Bambo italia.
