my objective for our thumbnails is to have some of these components I'm going to name the thumbnail has to have either contrast conflict controversy confusion and curiosity either all five of those or any two of those five at least two of those five how can I do that well when you create your thumbnail make a statement with a question word what does that mean it means why this is that and this and that are opposing each other whatever this and that are for instance my most popular video is why evil people are rich that video
has been up for a little over a year it's got over three million views now three million views for a lot of channels is not a lot of views but for a channel that has 400,000 subscribers 3 million views is a lot so and it's a longer video and it's it's 40 something minutes yeah there you right so so so why evil people are rich why do people click on that here's why they click because when I say why evil people are rich they have to ask themselves at least one question why are evil people
Rich so I didn't open the loop I created an environment that caused them to open the loop so they can say why are evil people Rich they can say are evil people Rich they could say who are evil people they could say what is Rich so now I've got this person because of my thumbnail title having a conversation with themselves about my video I'm not asking them the question I'm getting them the see if I ask you a question you can ignore me but if you ask you a question you can't ignore you you have
to find the answer so what I'm doing is I'm creating an environment on my thumbnails that causes people to engage and start having a conversation with themselves in the form of a question that if they don't find an answer to it it's going to drive them crazy the way you put it the the five C's that should lead to somebody having a conversation with themselves so that's just one element I just love I love that and then if you got two houses right beside each other you want to make them look exactly alike right so
I would recommend that you never make your video title and your thumbnail title the same right because you created confusion cont controversy conflict and curiosity in your thumbnail title whatever the video title is should provide a some level of clarification for the thumbnail title but not complete clarification now with the the thumbnail makes them ask themselves the question the thumbnail title but the video title makes them feel like they're going to find the answer
