How to Determine How Much to Charge for Your Marketing Services | #AskGaryVee with Kai Greene

welcome we do for you so uh my question the one that I put in there yes I've been growing an advertising agency called the project forward okay and I wonder how do you find out how big of a client you should go for I just started I have three meetings this week nice oh it sounded like a year ago but I just got to the part where I have serious so nice so yeah so I have like three meetings this week even if I close all of them I'll still like they're very small so I'm

wondering how do you find out how big of pint you should go for and well the answer is you should go for the biggest clients you can possibly get right like I mean you should go for you know Apple and and BMW when I think you're self-aware enough to know is that they're not gonna hire you so I think right I think what you need to do is stretch your ambitions and stay practical at the same time so I think I what what I just heard is I would have loved for you to have five

meetings or three or or if two meetings of the way the three look and then one is a stretch goal right like I think you should always ask you know sliding into DMS writing writing emails putting out content that's a gateway to the agency I think it's super important that you like what I did with vaynermedia to give you an example is we started off and it was like $3,000 a month and then people said yes and the next meeting no matter what it was $4,000 a month I just kept going until it became $15,000

a month some said yes some said no but I remember when I was at 11,000 a month there's like seven or eight meetings in a row that were knows and I was like I didn't feel like I should have went backwards I still felt confident I felt like 11 wasn't enough maybe 150 but not 11 and I hear people emailing me like Gary I'm really struggling I don't think it's working I think I have a bad idea and I reply like I did some sales meeting so they didn't go well I'm like how many have

you done they're like two and I'm like let me get this straight you've done two sales calls or sales meetings and they didn't go well and you're questioning your entire [ __ ] right hi I mean like you know how many you know some days don't go good in the gym right like you didn't go as well as you wanted to it didn't click you know but so I would say it's not about knowing how big you should go for its that you should try to go for as big as you can then you service

it and if you can see that they're satisfied with it now you have proof of concept that there's somebody in the world that's willing to pay you $6,000 a month and they're happy about it which then means you have the potential to have a lot more people that are willing to do that understand awesome yeah so how did you figure out that first number though that first three thousand I made it up okay I was like three thousand sounds right I [ __ ] made it up great you know how'd you come up with your

first number um the first person offered it to me and I was like oh that's way more than my man that's how so many businesses have started the way I start speaking how much did I want I made it up and then it was too little and I made up more and it was still too little like you know you just you just go through it it's called stick with me here experience experience matters all these youngsters that are super tip dunk he's so talented and young he [ __ ] sleeps on experience weight that

he actually adds experience then he's gonna be a real ninja like experience matters it's how you learn you go through the battles you're like oh [ __ ] that's how it happens oh I didn't know experience is real I thought I was unstoppable at 23 and I was I built a huge business but guess what 41 year old Gary will destroy 23 year old Gary what in within one round it's just experience it's real got it right yeah co-op you're confident by the way and thank you I don't actually know who's on the show today

caius card green check it'll follow him and you're gonna big [ __ ] muscles all right see her [Music]