You have to get them to go beyond Slide 3. This is super critical. If they can't get beyond Slide 3.
If it breaks here I don't think your post is gonna perform well. The algorithm will think no click bait. Lost me LOST ME OUT.
Hey Everyone, Ricky here. Back with another video in part three of our four part video series on Instagram we cover. What should you actually post.
Pretty relevant topic. Enjoy the video. AIDA .
You guys ever heard of AIDA. Yes first one is attention. Great.
Grab my attention. Tell me why should I care. Why should I care ok.
Makes sense why should I care. Give me a reason. So this is a benefit.
This is about them not you. This is really critical. A little while ago I tweeted out the saying I want to write a new book.
100 books that changed my life. And then I think as Marty responded back. Change the book title a hundred books that'll change your life.
I like genius so good. So if you do a quick search like the most effective headlines you'll get a list really quick and they involve words like how to the next one. Is interest.
OK. This is critical. OK.
Very critical. You got my attention. If you don't deliver and give me more and build interest I'm out.
So the headline captures my attention. The sub headline and the body copies build interest And if you drop here it's over and you have to keep building on this. OK.
Capture my interest so you have to give me more. OK. Now as it relates to Instagram you have a total of eight slides to give me more.
OK and I'll tell you why it's eight later and not ten so the magic number is eight guys. I want everybody think like infinity it's eight. Just think eight.
OK think Eight Eight is great. OK. Next one is desire in the desire state.
What you're trying to do. Is to make them imagine now their life change transform. That's what you're trying to do.
Okay. Desire and The last one is action. Lights Camera.
Action. Action. You want them to go do something.
And the way that they talk about this is you want to give step by step instructions. If you can. Go to your mailbox pull this out.
Open the envelope. Write this. Put five dollars in put a twenty five cent stamp down and stamp and drop in the mailbox by Tuesday.
Is that clear. This is effective marketing direct marketing. All that comes up I want to change one of these things from desire.
I'm going to tell you give me the details okay. And I'll tell you why. That's the only difference.
Otherwise it's AIDA just like it said here. Now you know you have a maximum of 10 slides. So the first.
Slide in your carousel. As I've learned. Has to pull me in.
This is your magnet. This is your click bait. This is whatever it is that you need to do to grab my attention.
The combination of type and image. There's there's a formula here. You can do it right.
It works. I've been a little lazy. I just use type and then my wife tells me honey I can't tell what is it's all type everywhere.
So she told me to put images. So I went on the Internet. I found this image and I was like What am I to do with that.
And it's this woman's lip. Right. Is there lip.
And it's like breaking through a piece of paper. OK. Sorry for the rendering.
OK. All right. OK.
Got it. And I put some I came from what I wrote and wrote something down here. And it was all pink.
This is now my highest performing post. This is a very provocative image. It's mysterious.
So I think these are kinds of things that are formulas you want to use. It's not complicated because it's kind of almost like monotone dual tone It's all pink. It's like pink on pink.
And it works. And the combination of image to type really works and this is what all of you guys are really good at doing for other people. Which you don't do a good job for ourselves.
Tell me the benefit what's in it for me. Why should I care. OK.
Now here's the interesting thing about the rest of this. I've talked about this before with my pro community. You have to get them to go beyond Slide 3.
This is super critical. OK there's this momentum being built here. If they can't get beyond Slide 3 if it breaks here I don't think your post is going to perform well.
The algorithm will think now click bait. Lost me lost me out. So how can you lose me.
You don't tell me anything new. Or believe it or not you tell me too much because there's a flow. If you think about it when you're on Instagram you're swiping right like 1001 1002.
So in a 10 second swipe I'm going to get stuck. Now you don't want to do that. Don't get stuck on that slide.
Now I made this mistake before I put the densest most juicy value packed piece of information right around here. Guess what happens. OK.
If they read it all we're done. You gave me all that I needed to know. So the value is right in here somewhere.
So this is where you have to get really deep into it. This is the juice right here. Most of us most of us logically start right here.
Tell me what it is that's going to be valuable right. And what you want to do is you want to educate. Tell me something I didn't know before.
Educate or tell me a joke make it funny entertain me. OK. That's it.
That's what you want to do here. The last ones. Action.
What do you want me to do now. This is good. So just tell him one thing to do.
So you give them a reason to engage with you. This is really critical. OK.
Or you can say hey you have a question for the next two hours. I'll answer them. That way.
That generates your next post. Isn't that awesome. Yeah.
So now we get back to why it's eight why it's eight because you basically lose. Two slides. First in the first one and last one.
Right. This is why you need to focus on the Magic Eight. OK.
And one thing I like to use is when we do storyboarding when I used to teach sequential design. I told them. Use a speaking metaphor.
Every time you take a breath every time put a comma new slide. I looked at my earlier post before I figured this stuff out. They were so dense.
This is good news. What I should have done was I should have taken that one down slide and broken down into four. Slides.
Why is that good news. I have way more content to share because I don't have to put so much in 10 slides. This is critical.
This is how you can do two a day. Don't try to put too much in. There is obviously the opposite which is there's nothing here.
It's like cotton candy. I use good use. I did nothing.
It feels like I'm eating something but there's nothing there.
