Helping A Stranger Build A $5K/month Business

This is Celeste. Like many of you, she has a dream, but she didn't know where to start and felt lost. Excuse me.

Do you have a dream? Yes. What is it?

I would probably help children without parents or young mothers. So, why not build a really profitable business that helps people? I would love that.

Let's meet back here in 24 hours and I'm going to help you do it. Okay. Hey, wow, you're here.

We We thought you weren't coming. We're like, "Oh, no. " Oh, you know, I felt that Celeste needed a break.

So, I offered her an hour of my time, which I usually value at $45,000 completely free of charge to help her start manifesting her dream and give her the first steps she needed to follow to bring it to life. My instinct is that Celeste has three things that she needs to learn. These things will be things you need to learn, too, to have the foundation of your dream become reality.

Prior to this conversation, Celeste told me she could spare two whole days each week to make this dream a reality. So, grab a notepad and a pen and a cup of tea and let's get into it. Let's just start with problem uh you're going to be solving for people.

So, what is the problem? Just start with that first. Don't think about how we're going to make it happen.

What do you think the problem is out there that you want to help fix? when mistakes happen and then they have this like child they need to care for, they don't have they don't have the assistance and they don't even know what to do. So if the problem is I guess helping someone either create a business or help them get jobs even.

But I think the business thing was something I was thinking more of because that's what I wanted. So a business maybe where they could be home with the child but still Exactly. Yeah.

Right. Which by the way these days like Tik Tok shop and uh social media in general you can actually build pretty interesting YouTube build pretty at pretty interesting home at home businesses. Even documenting being a single parent on TikTok would probably make money.

Just you sharing your journey and the products you buy or the things that you do to entertain your child, you know, again, without making any assumptions, but assuming they've got no money, what can you do if there's no money and you want to like entertain your children? That could be a big Tik Tok channel. I don't even have Tik Tok, right?

Well, social media again, you know, I think social media Yeah, I need a Tik Tok, I guess. Well, yeah. You I think I I don't work for Tik Tok, but I think that I I like tools that give me knowledge or can make me money, right?

And Tik Tok's free. I can do a video of you and me right now. Put it up on Tik Tok.

It could get millions of views. Cost nothing. In a minute, we're going to start breaking down uh what you need to do, right?

So, I'll come to this in a minute. What you need to do. One of the things you definitely need to do, exactly.

Uh is is uh is learn Tik Tok and actually study all social media platforms. How to make money on social media, right? I can give you a quick rundown on this, but is it in your book?

It is in my book. Uh, but I think that um we'll come back to it in a minute because I don't want I don't want social media to be the only way to make this work. Um, and I need to know your personality a bit more to know if social media is even appropriate for you because not not everyone's covered.

Um, I I feel like very exposed. If I was telling my story, I wouldn't necessarily want to. But if you're going to advise single parents, what you need to have is a playbook.

These are the 20 things you can do as a single parent to make money. And definitely social media is one of them. It's not the only one.

Yeah. Right. There's there's loads of other things that can be done.

And there's, for example, social media manager. I'm just making this up now, but I don't want to make it all about social media, but but social media manager, I I I have 20 channels on my social media. There's no reason why I couldn't pay a single mother or father to look after my social media while I I'm busy.

Right. That's what I'm talking about. Yeah.

So, single parents. Um, do you think there's an age group to this? Is it Is it Or I guess it probably is quite a young age group, isn't it?

I I feel like they need the most help. Teens. So, what age group?

I guess I would say I got pregnant when I was 17. So 17 to 22. 22.

Okay. Good to have a target there. So the age group is 70 to 22.

We know uh that we want to help them have an independent life. What else do you think service-wise single parents might need? What what else did you wish you had or or just financial help?

I mean because the government already helps them with community college. Um so yeah so okay so help education education helps them with food does the uh helps them with food stamps type is it called food stamps in uh forgot what it's welfare welfare I I did it maybe for like uh three years four years I was on it what else do single parents need help with babysitter like some free space for yourself right absolutely for it space babysitting service where maybe once a week we offer up a babysitting service for the single parent who can't afford it to have a bit a few hours to themselves to go and have a coffee or whatever. Right.

I needed a sitter so that I could go to school and after school I would go straight to work. So I needed them to watch her like all day and then I'd come home. Right.

Didn't all your money get sucked up in the Yeah, it was expensive. Wow. Yeah.

Like 400 a week at that time. I would definitely was not making a lot of money. I hope you're very proud of yourself.

Thank you. Done really well. Thanks.

You figured all this out on your own. Yes, I did. I graduated high school early.

Um, what did you graduate with? What was your college? Yeah.

Um, premed. Premed. Mhm.

So why didn't you go on to because my daughter went was going to middle school and um during the time that I was in college I was neglecting her a lot so I could get really good grades and um I remember when I was in 8th grade I didn't have a mom and dad and I started hanging out with the wrong people and I knew that if I wasn't there for her that was going to happen for her as well. So I decided not to go to um grad school and you know put myself in debt. So I decided not to go so I could be there for her and saved my money.

I put her in a private school and yeah was a helicopter parent and then saw all my friends graduate with their white coats and I felt like so bad like but all happens for a reason. Hard to believe it. Yeah, she's a great kid now.

So, this is it. Mhm. I I think most people would trade all their money in the world to have a relationship with their kid.

I have a great relationship with her. So, I'm happy. Good investment.

Well done. Thank you. But now it's your time.

That's how I feel. Yeah. Right.

So now, okay. So, what I'm trying to show you here a little bit, this is called a mind map, right? Mhm.

And we're just trying to map out what the service might be longterm, not instantly, longterm for this particular group. Mhm. So, okay, when you're building out a business, um I think one of the things is this is the plan for the business, but then we have to say, right, what is step one?

What is step two? What is step three? So, step one, okay, is actually freeing up your mind.

It's a mindset thing, right? So, two days a week, you're now going to work on this thing. Step within step one, I also think it's like believe, believe it's going to happen.

And you don't a bit like bringing up your daughter, you have to start believing. You don't need anybody else. You know, if you had spent the years bringing up your daughter, always think I need someone else to help me.

I need you'd be bitter and angry and disappointed and maybe be a lesser good parent. You just did it. Don't need a man.

Yeah. just get with it, right? You kind of need to have the same attitude in the business.

Now, don't get me wrong. You can get help. I'm sure over the years you're dating people.

It's all, you know, you can get help, but I just don't need it. You don't need help, right? Because when you said to me earlier, you need a mentor.

I know where you're trapped be. You think you need I've always thought that. Yeah, you don't.

It's your own mind starts there. Two days a week and believe step one, which I think we're there, right? Believe.

Do you believe you can do it? Maybe we need to work on this. And step two, step two to help you believe starts with what?

Basically getting one customer. Now you have an interesting business model because your customer is a single parent. They don't have any money, right?

Oh So So you have to be inventive. And I think it's sponsors. Think of all the brands.

I'm going to make Huggies. That's Huggies. all the baby brand products, push chairs, there hundreds of them, companies that provide baby related products, right?

Now, their target normally is the people that are probably going to buy your jewelry, the wealthy people, but they want to give back and they want to help this demographic, but they don't have time and it's not in their marketing budget to do it directly. So, they'll just work with you to do it. Okay, that's what I think.

So, your income can come from brand partnerships. Now, all you need to fully believe is one big brand sponsoring your idea. So, how do you get one big brand to sponsor your idea?

Do you know? You go on their website and email it. I know.

I don't know. Yeah. How else you you write up the plan even in email and you probably create what we what we call uh social proof.

So, you create a website. That's social proof. You're real, right?

And your email address, right? which proves you've got a company and then your backstory, right? And then a plan.

So when a brand when you engage with a brand, they see you have a website. It comes from your email address. So and we can set this up for you today, I think, pretty easy.

And then uh you have a backstory, which you do. You have a legitimate backstory. This isn't somebody making money out of this sector.

Yeah. You have a legitimate love for helping the younger you. Mhm.

Right. And then you have a plan. Now, although Celeste is still very early on in her entrepreneur journey, I always say to people, one of the first steps in your entrepreneur journey to make your dream a reality is come up with a name and buy your domain name.

Get your website sorted. As I've mentioned many times before, more now than ever, it's important to have a unique identity and the ability to showcase your brand to the world. But there's a problem.

Many of the great. com domain names are already gone. Try searching your brilliant business dream ideas name and likely it's already taken.

You'll either overpay to get it or have to change your name literally in your URL to try and make it work. That's why I love online. It's the world's second largest new domain name extension and many don't know about it because it still has a huge amount of great domain names still available.

Meaning you're far more likely right now to get the domain name you need. Whether you're an aspiring entrepreneur like Celeste or an established business, do online is a no-brainer for giving your business the credibility it deserves. And at the very least, you should secure this domain name for your business.

And because online appears over 500 million searches, you're more likely to get rankings on Google. You can grab a doonline domain name through GoDaddy, Wix, Squarespace, and more. If you go to ww.

get. online, you can grab a domain name for 99 cents using the code simon. Go give it a go.

Click the link in the description to claim your domain name today. Now, when you email a brand, there's two types of things that brands are looking for. One is what they marketing, right?

They want marketing. And most people make the mistake of thinking, right, well, Huggies, this brand will only pay me money if I have a big social media following, right? Then then they get reach.

Not necessarily true. If they make content around you helping single mothers, they can put that on their social media and leverage it. You don't personally have to have a big social media following, right?

Because brands want marketing. Most brands, despite what people think, do have a purpose. They care about people.

Now, every brand is different. And some people say Amazon doesn't care about people. Maybe, but brands definitely care about their brand image.

Okay? And and again, Huggies, do you know Huggies? I'm talking about like just checking.

I don't speak brand here. But Huggies, they may not be the right brand and they might be watching this video right now and realize they should sponsor you or they might not be the right brand. Don't know.

But if you get hold of the right person and you explain your plan going to help single mothers, you talk about your backstory and you come from a legitimate source. You're not a fake account, hot mail or whatever, right? But basically the point is you create a belief that you're real in your head and then the brands will believe you.

So, the first step is do they do they need you and do you need them? Well, I I'm pretty sure they they they will be excited about something like this because they want to help, right? And it's all a numbers game.

Everyone can sell. Do you think you can sell? Can I sell?

Yeah. Um, I think I can sell. If you don't sell to Huggies, a single parent is in pain tonight.

Yes, I can sell. Sales motivation is some sometimes back to the purpose. So, are you going to stop talking to Huggies until they say yes, or or are you going to give up because they didn't say yes straight away?

Of course not. Not if you know that someone's in pain if you don't do it. Yeah.

And eventually, this brand's going to feel it. But the real trick to sales is you got to speak to a 100 companies with the same passion as if speaking to one. Okay.

Right. It's a numbers game. So, make an AI template kind of.

Yeah. Yeah. Actually, we're sponsored by Notion AI, so I can probably get something for you there.

Uh Notion AI will help you write all this stuff. Anyway, that's over. Um, I think to believe all you need is one customer.

Yes. And in your case, you've kind of got two. You've got a brand that pays the bills.

Mhm. And you've got the person you're helping. Mhm.

A single mother or father. But you know what I mean? Like so that so you need you're what I call a marketplace business, right?

So you have one side is the person you're servicing. I don't think you could ever charge them. Like I help you for free.

I'm not looking to get money out of you. I make my money getting grand sponsorship. So, I'm teaching you something I I do myself, right?

So, that's how I cover my bills. Yeah. The videos I put out make money and I get sponsors.

I'm not charging you. If I charged you, it's £45,000 for a day. Can you afford my consultancy?

No. No. But you're the person I want to help because I wasn't helped at 15 years old.

I needed help when I was starting out. No one helped me. And then people that would help me that knew what they were doing wanted to charge a lot of money that I couldn't afford.

So, I want to fix that problem that I felt. You have the same sort of structure here going on. You see what I mean?

My business is worth over hund00 million now. Okay. And I deliberately started it with no money.

I didn't use my money. So, I think this sort of model is the future purpose- driven models that are for profofit. By the way, you should I don't think this needs to be a charity.

I want you to be incredibly profitable so you can help a lot of people. Me, too. Yeah.

So, I think this doesn't need to be a full This doesn't need to be a charity model. People get a bit confused about that. If you say it's a charity at the beginning, you'll feel good and people will go, "Oh, great.

You're doing a charity. " As you grow, it will restrict you. You can't pay people properly.

You can't do the crazy things you want to do. You'll get restricted by the charity rules and regulations. And you don't need to hold your hand out for money from other people.

So smart. So, you just build a business that does good. And and the first step is sponsors.

All right? So, your belief is going to come from getting one parent that you can help. And by the way, you don't need to offer all of this and have a sponsor to help one single parent.

You've got two days a week. You could help a single parent straight away. You could say to a single parent, we'll talk a minute where we find single parents because I'm not 100% sure about that.

But let's say you you source a client, a single parent, and you help them. You help them initially. We call this an MVP, a minimum viable product, right?

Which is basically, hello single parent. Um, I'm building a platform that helps single parents and you're my first customer. Tell me your problems.

I really I can't afford a coffee. Okay. Well, I just got sponsored by Simon Script.

So, there's your $5 for your coffee, right? Okay. What else do you need?

I really need do I need to go out? I just haven't had a day off in a year and I just love a you know, an afternoon to myself and all right, I'll babysit for you and maybe you can even rope in your daughter. Who knows?

I'm just framing out the service, right? But, um, but basically, once you've discovered what that person needs, some of it you can do now, right? You could buy them a coffee, you could babysit for a while, you could do some of these things now.

Then they're going to say to you, "Oh, I'd like to make some money in a business. " Well, then you know, you have two options. You can advise or you can bring in partners.

So, I could be your partner on that. I'm not making any promises around this, but that conceptually like I've got content that you can give to a single mother to show her how to make money on TikTok. You don't have to build all of this on your own.

Good. And I can also then promote that person when their business is ready to go. Mhm.

You understand what I mean? Yes. So again just step one two days a week allocate it do do not do anything else but think about this on those two days even if it means you sit there looking out at the garden don't do anything except related to this absolutely and then belief comes with step two belief comes with starting that and step two belief comes becomes even deeper when you get one customer so customer of helping someone I think is pretty easy getting the brand is a little bit trickier right my suggestion is keep your job for now.

For the next three or four months, try to figure out what these people really need. We framed out what we think they need. We see what you need to do to deliver on what they need.

Right? And there'll be some people that tell you what they need. I can't provide that right now.

I'm making a note and I'm going to find a partner or come back to you. Right? But if you help them and they're happy, you know what you're going to get?

You're going to get what's step three, which I say which I always say it's basically a happy customer. If you have a happy customer, a single parent that talks about you helping them, that's what we call social proof, validation of your idea. M if you have a happy customer, they'll tell 10 people.

So, you're going to get flooded quickly with people that want to get help, which is great. Yes. But this will also give you these are the 10 mothers I want to help, the 10 fathers I want to help.

Mhm. Huggies, you need to sponsor me. You can't let these people suffer like this, right?

And it will give you a reason to go back to these brands if they've said no or haven't got back to you or like you just got to get these numbers in. In the meantime, what would I do? This is now getting into like what I would do.

It might not be your personality profile, right? But I would document the journey. I would not create content.

I would document trying to build a business. And then if the single parents would let you, if they would let you, I think it would be amazing if you let they let you take a picture of them and then they shared their story about their hopes and dreams for their child. Make it positive.

Not necessarily I'm a single parent whereas me. I'd probably have a strategy of like what's your daughter's name? Ila.

Ila. When Ila was 6 months old, right? you talking about how my dream would be that Ila grows up to do whatever she wants and that if she wants to be an actress, I want to I want to be there on the red carpet with her one day, right?

You know what I mean? Like that story of you when you were young, your aspirations for your daughter, I think that would be incredibly powerful social media content. Now, that's just my idea what I would do.

The two days you spend one day creating all the content and and then half a day posting it all up, right? So, and all you need is your phone. You got a nice phone.

Take a picture of the person. You get their permission, of course, but you say to them, "If this social media post does well, that allows me to bring in money to help you. " Mhm.

So, now you got another potential revenue source and the people who you're helping are helping you make that revenue. That's amazing. Right.

Yeah. Again, I'm actually doing this. So, you're featuring in one of my videos, right?

I will hopefully make money from the video which will allow me to fund people's dreams, right? So this is a formula I think anyone can copy and I think it's something that you can definitely do because you've got the real heart. This you're not bullshitting.

This is really who you feel. You really want to do this and you understand the problem like not many people understand this problem. You're you're one of the few people on the planet that understands the problem and hopefully now if I've armed you up with the basic steps you have the tools to go and start doing it.

Yes, there are a lot of other steps to this, right? And I don't want to overwhelm you. Um but like step four is probably hire someone.

Okay. So, you have to know your weaknesses and strengths. I don't know them now.

I'm sure you know them, but me, for example, I'm really good. I'm really bad technically with cameras and stuff like that. So, I have an incredible team that do that side of it, right?

I'm not good at editing. Have someone that does that. I'm not good at accounts.

I'm really bad. I I love money, but I'm really bad at it. Just spend it all.

But I have an accountant that helps me manage the money. Really? Yeah.

I just love spending money, but I don't really like counting. I'm really good at saving. Oh, you that you've got a skill.

Um, but what I'm getting to is step four is about you need help. Yes. Now, hiring can be asking your daughter to help you one day a week.

Hiring doesn't necessarily have to be a cost. It can literally be find other single moms now at your stage in life that have two days a week that can help you. Okay?

Right? People when they hear hire, they instantly think, I've got to bring someone in. I haven't got any money.

Just step one is bringing people that have the same mission as you. They care about the same problem as you. There'll be a load of single moms your age wanting to help with this.

And some of them might be financially very successful as well. Right. Interesting.

So, you know, you just want to bring people in that can help you do the things that you're not good at or you need help with scaling. You understand what I mean? Mhm.

Now, uh again, I don't want to overwhelm you. Um but step five, I think with this sort of model would probably be bringing in technology and investment. Okay?

Again, this is just my idea now because you you might not want to go this far with it, but I think this ends up being a platform like an app, right? And then the single mother goes on the platform or single father goes on the platform and they register themselves and then they register what they need. So other single parents might be able to help them out.

So the car sharing model is probably the best way to explain what I mean. It's like if I'm driving to the same location as you, we might as well share a car, right? Mhm.

And I think sometimes with parenting, sometimes that's all you need. You need another single parent. you get on with that might help you and you can create a network around this and then brands will sponsor that app.

Let's call it an app for now. I think web-based platforms better but just the sake of what everyone understands an app, right? So you build an app and in that app you help people find jobs in that app you help people start businesses and you have tutorials and information in it.

You have a proper legal team offering advice on relationship issues. You have the ability to have a space. Maybe there's even particular cafes that accommodate single mothers and don't mind people breastfeeding for example and not going to complain or whatever it is, right?

And I think that you can build something that's scalable beyond you. Start with the MVP. This start with this manual work and once you know exactly what people need and how to do it and where those services are, then step five, it's build the technology and maybe at that point get an investor.

Okay, got it. Yep. Get your cost down.

Work on this on your two days a week. In 6 months time, you'll have a profitable business. I'm pretty sure.

Oh my god. I've got some great news, guys. Thanks to you and your support of this channel and what we do, this book just became the number one book on the Sunday Times bestseller list.

Number one, because you bought it and you supported our mission to fund people's dreams and help people do what they love. You can now go review it on Amazon. If you enjoyed the book, go review it.

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Let's get back to the video.