in this 60 second sociology we're going to look at religious Market Theory religious market theory was proposed by starkham Bainbridge as a counter-argument to the idea of Greater secularization in society Stark and Bainbridge suggested that people choose from a wider range of religions and this is why it appears that secularization has occurred individuals are naturally Spiritual Beings and they look for what star campaigning Bridge called compensators when choosing a religion compensators are rewards that individuals have for participating in religion and that when choosing a religion people seek out those that offer the rewards that fit
in with the individual's lifestyle The increased competition in the religious Marketplace particularly with the rise of new religious movements and New Age movements means that there have been greater improvements in the compensators that are offered as a result Stark and Bainbridge believe that many people will move from one religion to another
