Hello friends and welcome to today's video here I'm going to be walking you through the exact pitch that I used to close over 350 smma clients I'm going to walk you through on screen all the words I use and I'm actually going to present it to you and Pitch it to you as if you were a prospect of mine so you can feel exactly what it's like to be pitched by me so I'm hoping that that gives you some inverted energy if you'd like so that you can have more confidence in your sales calls I
want this video to serve the purpose of you having Clarity of thoughts on exactly how to pitch people so that you have that box ticked when it comes to building your company my name is Charlie Morgan I've built and scale two companies northflow Consulting marketing agency 100K a month consulting company called impairment acquisition roughly eight figures let's get into the video alright friends so before I actually give you the pitch couple of quick Frameworks first one is concise second one is convicted I don't mean convicted of a crime I mean believing in what you sell
okay less is more what you're going to find with the pitch is it's short takes me about one to two minutes to present it and I'll explain why and give you the reasoning into the psychology of the pitch and how it works the main thing is the conviction it doesn't matter how good you are at writing it only matters how good you are speaking because you're not going to convince someone to buy a thing honestly I was cool with written words they're spoken and so the way that you speak them matters way more than what
you actually say so basically Mr Prospect this is a six week training program okay now the cool thing the first two weeks are designed to make you back your investment and also put some cash in the bank now this is exactly why I asked you how many people you have in your list as we have created a proprietary strategy that makes it able for you to get anywhere between three to ten percent of these people to book an appointment with you so for you I mean you're looking at an easy off the bat 30 to
100 appointments in the door and even if your closing rate's what like 40 then you'd still be looking at anywhere between an extra 15 to potentially 40 new members and that my friend is without spending a single Dollar on ads and that's just that's the beginning of the program so before we've even done anything you've got an extra 30 to 100 members or appointments for members now in week three we help you completely completely transform and also systemize your marketing so we're going to give you proven ads and proven automated text campaigns so that you're
not spending hours and hours following up and trying to book appointments the appointment process will be completely automated okay now typical stats um out of 100 leads 80 gonna show for an appointment and if you're closing 50 that's 40 new members near enough every single month okay and the result truly will be that anywhere between 20 to 50 new member a month using this system sometimes more but I'd rather set your expectations and you know potentially say you're going to get less and that's basically on autopilot because we show you how to build the machine
and it generates the leads and it gets them into the door without you having to lift a finger okay and in week four we're going to show you how you can actually convert over 80 of all of the appointments that come in using our sales system so you can share this with your team members and everyone can improve on their sales and week five I love week five it's about becoming a better business owner in general all right so here we're going to show you how to increase profit how to increase efficiency scaling the business
properly and so so much more but most importantly we're focusing on the problem which is how to build predictable and sustainable growth into the business week six seven figure mindset we're reprogramming your mind for high performance but what we can see here is this program is basically designed to help a micro gym one location right helping a gym owner who is way overworked and underpaid right and what they want is they just want a predictable way to get new people in the door they don't want a miracle they don't want to win the lottery they
just want to help more people in their community and introduce more and more people so they can ultimately build a business that sustains themselves pays for their kids college tuition and allows them to go on more than one holiday a year and that is exactly what we do and as you can tell I get a little bit excited pitching it because dude if you do this that is exactly what you will have so I'm happy to answer any questions hit me with them that's the pitch notice the power of conviction okay I'm gonna off top
of my head Let Me Pitch you Imperium right so if we look at right let me just this is I do not this is not a transparency a lot there is a link in the description you can click to buy my thing I'm going to use Easy grow my product as another example of how I was off the cuff there's no script or anything just how I would pitch a product I believe in right you don't have to buy easy to grow there's no obligation there's no webinar or anything there's no 997 course it's a
high ticket course that is a very for a very specific type of person if you've got clients and you're starting but I don't want this to come across as like a trojan horse thing just I'm gonna explain this program to you in the same way I just did so you have multiple examples to perform mate right this my friend is easy grow and this this is your ticket to financial Freedom my friend this will change your life forever and I know I sound like a bit of a Madman saying that but that's because I have
personally spent near enough a thousand hours building this and I know that it's just amazing so we start with acquisition Genesis what we're going to be doing here is completely transforming the way you think in your mind towards acquisition but most importantly of all we're building a solid offer now these ain't just quick 10 minute videos I said three hours long it's going to take some work and some doing but you watch this video my friend you will have a sales argument that is so bloody compelling that nobody will be able to say no to
you so we're going to solve that problem get it sorted get it dusted Sales Systems here we're giving you our entire sales process right all of our standard operating procedures all of the training all of our scripts all the objection handling everything in one so you can convert people reliably consistently gets you close to that 10K a month ago now where we get a little bit excited is outbound systems here we have seven different methods for booking appointments now you my friend have told me that all you need to get to 10 grand a month
is one appointment a day well I've got seven ways for you to do that seven not just one not just two not three not four seven different methods cold outbound cold emails called DMS cold calling two three different ways of doing each of those you can pick whichever one takes you fancy and this will solve the problem dude if you do this and you follow the instructions lay down outbound systems you will never I swear it on my life you will never ever ever ever ever ever ever ever ever ever have a problem with appointment
booking ever again if anything you have the opposite problem where you have too many appointments all right trust me you're gonna love it once you've done outbound we build inbound once you've got one or two to three appointments a day coming in we want to start building something for the long term we need you to have people coming to you you can build a business to 10 20 30k a month of going two people but you want to get to Seven figures you need people coming to you so we help you with YouTube we help
you with social content we help you with podcasts everything you could need don't worry about this for now because it doesn't apply to you too much but it is there when you need it then we have some ad systems as well which will help you build more appointments honestly you're not gonna like once you've built the outbound stuff you won't need anything else but we have it there as a fail safe but none of our clients fail and they're all very safe right we also have mass classes and stuff like that so that's just guys
back into normal Charlie mode that's an example of conviction right when you're pitching you need to lose yourself in the confidence right it shouldn't be a conscious thing now bear in mind I myself have done near enough 3 000 sales calls so I've I if I account for if I account for all my cold calling experience all of my sales calls experience and then all the time that I've spent Building Sales Systems doing sales training with sales pitching I've put my ten thousand dollars in I can confidently say that I'm an expert at sales because
I put my 10 000 hours in right three thousand hours of live calls probably fifteen hundred to two thousand hours of listening back to those calls right a couple of hundred if not thousands of hours of coaching people on sales and thousands a couple hundred hours on coaching my team on sales and all the cold calling I've ever done I'm there right so for me the conviction comes naturally but in order for you to close you need conciseness you need conviction so notice that dude I've just I just walked you through basically easy grow there
are near enough 300 videos in here what you'll notice is I'm not going through step by step what I'm doing is I'm covering the key things that matter to you and then I'm linking them back to your goal over and over again the the thing with the sales collection listen to this listen to this right the thing with this house pitch is you must consistently remind the person of why they should be buying your thing and that is to solve the problem and achieve the goal they want so throughout your pitch you must litter the
solution and the desire because if you don't they will lose track of why they buy they will lose track of the value and you won't be able to close them I see people doing 10-minute sales pitches going into the weeds and the nitty-gritty stuff for their detail dude I closed 350 clients with this pitch it's a joke it's like it's one page for crying out loud there's no slideshow there's no deck nothing I'm vague I keep it open I focus on the incentive and the interest right and then what I do at the end is
I I explain why it's such a good fit for them I Loop it back to their goal I tell them that the program is exactly what they need to achieve their goal and then I ask them if they've got any questions this is where people go wrong with sales you want to say less during the pitch and then what the prospect will do is they will start asking you questions about how it works and what they will do is they will ask you very specific questions that give them the very specific knowledge they need to
make a decision and so what you have to understand is that let's say there are a hundred units of information to your product the prospect might only need to understand 15 of that to feel comfortable making a decision you understand the hundred units but the prospect doesn't need the 100 units right imagine it you've got you know you've got 100 units of information what most people do with a sales pitch is they just give the prospect hunt all 100 units but what I prefer to do is give the prospect five units and then let the
prospect pull from me the units they need to make the decision this is the key thing to sales pitching is you say less so the prospect asks you for more and then that way the information you're feeding them is perfectly aligned with the information they need to they need to have to make a decision to feel comfortable doing that this is this is the big thing don't have a super long sales script have a vague high energy concise one to two minute pitch then ask them what they need to know to make a decision because
then they'll be like okay so tell me about the marketing thing or and then you say well could you be more specific what do you need to know about it we're always looking for specific knowledge because if if we can align this is the thing the prospect comes into the sales call unconsciously they don't know this but they have a set amount of things they need to know and understand and have confidence in to make a decision and so if you tell them anything that it doesn't tip one of these boxes you're giving them information
which gives them doubt because if I tell you about everything in Easy grow chances are you don't need 80 of it and so every time I feed you a piece of information you didn't need to know to make a decision I sow a seed of Doubt because then you start feeling like you're buying something that doesn't really matter are you with me does this is this making sense I'm hoping it makes sense right because failure to do this properly results in a confused Prospect results in a lack of conviction and then before you know it
you're you're not closing and you're not converting it's really important you get this right I don't like slide decks I don't I don't do sales calls with video one all I want is the prospect focused on the outcome they want what's the problem what's the desire and that is what I built my entire picture around Charlie why don't you do videos I don't do video calls well but then they help people trust you no they help people focus I don't want the prospect looking at me I don't want the process by looking at my face
I want the prospect looking at the future they want to achieve because when it comes to a sales call they're communicating with you as much as they're communicating with the future version of themselves they so desire I don't want to distract them from them right it's important you catch them vaguely you give them just a little bit of information you tease them they will then ask you what they need to know you concisely this is the thing when you answer their questions you need to be concise okay Charlie oh so just tell me about how
the loom system works of course that is an incredible question we always gratify the question because it's pretty simple psychology it's positive reinforcement someone does something you want them to do more of you you tell them that they've done a good job right because ultimately we want the prospect to ask as many questions as they need to ask because then they have more information to make a decision um so Charlie tell me how the loom system works that's a really good question and I'm so glad you brought it up because it's one of my favorite
systems very straightforward and simple we show you how to automate Loom recording automate Loom sending and we give you all the standard operating procedures to have a virtual assistant running and give all the stuff you run it you're going to book probably one or two appointments a day it's going to help you get to that 10 grand a month Mark um much faster I'm not I haven't really asked that question have I I could go into a 10 minute like tangent on how it works but it's the same principle I'm giving them enough information to
fill out their questions being answered and then if they say oh okay well tell me about the virtual assistants how do you find them right then I've then it started to become clear what matters to them right then I'd say that's a really good question we've got Partnerships with um with virtual assistants that don't require any upfront payment that qualified vet and speak English also we've got all the standard operating procedures so essentially pretty much every single client uses a VA um sourced by our partner does that answer a question okay yeah I think I
understand that where are they based oh they're based in the Philippines you just answer directly just direct as the less you say the more leverage you have because the more you say the less your words mean this is what people get wrong and I know I'm ironic about this me making a 15 minute video that could have been condensed into probably five seconds but with YouTube it's different with learning it's different right because more angle is more perspective more words typically it's going to be repeated it goes in with sales directness is the secret right
um so you answer the question concisely you don't tangent off you don't tell stories you don't go off and off on topic you answer the specific question and then you shut up say oh yeah they're based in the Philippines you're gonna love them excited and then they'll be like oh oh so so you said it's a six-week training program right yeah six weeks okay and so what if I get to week four and um I've got like too much work and I can't finish it that's fine man we just we'd extend it for you okay
well so you mentioned in like week five you talk about becoming a better business owner what is what does that mean exactly well it's really simple man you want to help you operate your company what we realize is we got so good at helping people get members that the problem they had was managing the graph and so what we're doing in week five is teaching your growth management strategies truth is you don't have to worry about that for now let's just get you the members and then you'll have the problem we can solve it for
you we basically want to help you solve a problem you don't even know you have to shut up okay and then they keep asking they keep asking and keep asking and then after what could be three questions what could be 15 questions they will ask you the question that denotes they are ready to be closed what's the price okay what's the investment that is the final once someone asks you if you do this properly right they will ask you a series of questions and then once they have a full enough understanding to make a decision
right once they actually understand it well enough and some prospects might have three questions some might have ten some might have one some might have five no everybody's different you remember when you talked about the 100 units of information some people might need 90 units some people might need five of them some people might need just the pitch right it's different but once they have the units of information they require a need what happens is they will then say okay tell me the price right and then what you do is you just say the price
you say okay it's this and you shut up and then they might be then you might be sat in silence for like five minutes and then they will either object or they'll give you a decision and if they object well that's the story for another day but that's how you get to the point where the prospect is primed and pitched and pitched all right it's important don't forget this there's my script it's out in the open if I see anyone copy this word for word I'll be very sad because if you've been watching my videos
from any period of time you will understand the level of disappointment you will understand the level of disappointment that I will feel in you if you just copy and paste and you don't critically think this through this was for gyms by the way if you need more clients click the first link in the description I love you please subscribe
