[Music] one of the keys to apple is apple's an incredibly collaborative company and so you know how many committees we have at apple no zero we have no committees no committees we are a ver we are organized like a startup one person is in charge of iphone os software one person is in charge of mac hardware one person is in charge of iphone hardware engineering another person is in charge of worldwide marketing another person is in charge of operations it's we're organized like a startup we're the biggest startup on the planet and we all meet
for three hours once a week and we talk about everything we're doing the whole business and there's tremendous teamwork at the top of the company which filters down to tremendous teamwork throughout the company and teamwork is dependent on trusting the other folks to come through with their part without watching them all the time but trusting that they're going to come through with their parts and that's what we do really well and we're great at figuring out how to divide things up into these great teams that we have and all work on the same thing touch
bases frequently and bring it all together into a product we do that really well and so what i do all day is meet with teams of people and work on ideas and solve problems to make new products to make new marketing programs whatever it is and are people willing to tell you you're wrong yeah i mean other than snarky journalists i mean people are working yeah no we have wonderful arguments and do you win them all or oh no i wish i did i'll see you can't if you want to hire great people and have
them stay working for you you have to let them make a lot of decisions and you have to you have to be run by ideas not hierarchy the best ideas have to win so otherwise good people don't stay but you must be more than a facilitator who runs meetings you obviously contribute your own ideas i contribute ideas sure why would i be there if i didn't you
