All right boys welcome into Jordan's Library I honestly can't even put it into words how unreal this moment is for me specifically even just sitting with you guys and filming this right now because what we've accomplished here today has truly never been done I'm sure you've seen a lot of people drop free courses now we're not going to drop any names but a lot of these courses are definitely not up to standard in even Being called a course in my opinion in the amount of information that they share and especially in this space alone but
in the entire course industry I haven't seen anyone that's released something for free that's even close to the level that we've gone ahead and done for you guys and I'm not making statements like this lightly to give you guys a little perspective of how long this took just the filming alone has been a 3month process for me I've hired Multiple full-time employees to get this done gone through months of web development and video editing and spent a little over $50,000 to get this in front of your eyes today this course is over 20 hours of
4K content teaching absolutely everything I have learned learned in the space of Drop Shipping and e-commerce for my 7 years of experience in this time period I've ran multiple six and multiple seven figure Brands and within this course I'm even Showcasing those stores those products and those websites that you guys can see and explaining the strategies I utilize to hit numbers like that I know it's extremely hard to place value on something that you've gotten for free and to be honest I think that's the main reason why nobody's gone ahead and made a free course
like this not only is this a course with zero gatekeeping it's an education company with its own custom platform form and private community Group and not only am I teaching you guys theoretical knowledge of how to do things I'm also doing these actions with you so in this course there is four modules with a bonus module at the end and we are going to continually be adding content to this course based on what people tell us in the community group if you guys join the community group and let me know hey this video needs a
little bit more work this needs a little bit more explaining I didn't Really understand this then we're going to be making new videos for you and adding them into the course but like I said I don't just teach this I actually start a new brand with you in this course I show the entire process of me finding this product on social media I show me researching different brands that are selling it and ensuring that I can out compete them I can make better websites I can make a better video ad than them and most importantly
I knew That I could Source this product cheaper than the competitor so I could sell it at a better price point and make a higher profit margin I show that entire process I show me building my website which is the new cup.com you can go check it out right now you guys get that template 100% free as a one-click download that you can import into your store switch out the images switch out the product and you're ready to go with a very high converting website I show me Filming my video ads editing them posting them
as organic and then scaling them as paid ads later on and within that 2E time period I was able to do 10,000 in sales and profit $2,000 on that on a brand new product brand new website a brand new brand with new organic video ads that have never been tested before and still I was able to get results that good so I hope you can see the level of value that's in here and honestly value is something that's In the eyes of the beh holder for a lot of you that go through this course I'll
be honest you're not going to see too much value in it because your perception is Tainted by the fact that you were able to just make an account and log in and be here with no barrier of Entry no resistance and this is the exact reason that nobody's making free courses right now and if they are it's a very very shitty video series maybe it's like an hour 2 hours long it's on kajabi a a Platform that they just have to plug the videos into and it's done and ultimately it's just a cheap funnel to
get you to buy their real course later and the reason everyone's doing this is because people don't place value on free information it's so easy for you to brush this off as not really having much value because you didn't have to pay for it you didn't have to place any value on it but I can absolutely promise you guys from the bottom of my heart anyone that Goes through this course is going to be equipped with every tool they need to completely change their life I'm not exaggerating this in the slightest this course has absolutely
everything you need from spirituality meditation vision boards as you can see I have a couple I have one right here but behind there's three more and then there's three more right here you can see on the side camera there's two right there and then there's one in this side corner so I'm Not just teaching you about Drop Shipping in business I'm teaching you about spirituality success abundance affirmations journaling and how to really have the foundation for Success we have book recommendations we have daily schedules dopamine detoxes PDFs for you guys to download for every single
video inside of this course and we have a private community group where you can get one-on-one private access to me through daily live stream and through My team of personally handpicked Student Success managers these are people that have gone through the course they have ran successful stores and they know how to answer every single one of your questions these people are Direct parts of my team and they are inside the private community group there to answer all of your questions and then I'll be there live almost every single day answering your questions bonding with you
guys and ensuring that you're on the Correct path through this journey of Drop Shipping and e-commerce one of the biggest things I've realized is it's not really about the program you're going through it's not really about the information you're given it's about the community that you can call to in time of need and to be completely honest I think the community group is the absolute best place you could be for Drop Shipping and e-commerce if you're trying to take this serious if you're Trying to go to the next level and actually take control of your
life there truly isn't a better place that you could be than inside this free course and inside the community group with me and I really do not make these statements lightly the amount of work that has been put into this the amount of intention and time this has been over a year process now to try to get this to life I can challenge you guys if you've paid for a course in the past or if You're interested in paying for someone's course go buy it and compare it to this one and I can guarantee you
there is nothing that comes close to what I've created for you guys today and I'll be honest with you guys this course is a lot this is extremely hard to go through if you were to watch through every second of this course and truly take action on absolutely everything that I say then this will truly be one of the biggest challenges of your life Inside just the first module alone I have you guys doing dopamine detoxes extremely strict protocols creating vision boards doing daily affirmations and truly teaching you how to consciously create a new identity
for yourself a new life for yourself and that's just the first module we still have three others plus a bonus module that teaches you how to put out fires and really deal with some issues that you're going to have happen inside your Store in module 2 I show you guys some of my stores and I teach you how to build a skyscraper how to build a genuine brand that has that seven and eight figure potential this course is not just on Drop Shipping and running little shitty six figure stores I teach you guys how to
find winning products and how to wrap these products in brands that sell emotions to people in module 2 we have one video alone that's an hour and 32 minutes of me doing live product Research with you guys teaching you what to do I even have private connections with almost every company that you guys need to utilize like Shopify like Tik Tok so you guys are getting deals and special treatment with these companies because they understand that I have a free course that's going to be bringing in hundreds of thousands of eyeballs that can be direct
Ed to their brand so they have worked with me privately on this and all of the companies that I'm Recommending you guys using are the exact ones that I use on my past stores and my current stores there is absolutely nothing in this course that is ingenuine in the slightest so in module 2 that's where a lot of the theoretical stuff is teaching you guys what to look for and then I obviously do it with you in some of the episodes but module 3 cutting the tree is where we really start diving into taking action
and where I start doing these processes With you guys for the rest of the course we go over Le legal troubles AI how to name your brand how to design your logo how to set up your store and how to build your website which is really easy cuz you just have to do a oneclick download on it I show you what apps to get I show you how to integrate with your 3pl how to import the product that you want to start selling how to start creating content for your brand posting on organic and really
crushing that Sector in module 4 we go over credit cards testing strategies for your video ads how to read your analytics and your data how to create content with ugc creators how to set up Facebook how to start running your ads there and how to start bu building your team with virtual assistant which I also give you guys personal connections to the virtual assistance I've been using for years I teach you guys how to scale how to track all of your data and even go over some Legal issues that you need to be thinking of
to ensure that your brand is going to be safe on its journey to seven and eight figures this course is focused on e-commerce it's called Ecom with Jordan 2.0 not Drop Shipping with Jordan 2.0 Drop Shipping is truly just the first couple steps that we take on the Journey of e-commerce where we create real Brands real products start working with with real influencers and scaling this up into something we can truly be Proud of so that wraps up the course and now I want to talk a little bit about the paid community group and how
you guys can join if you're interested I'm going to go over things slightly briefly and if you want more information there's a button in the top right corner of your screen that lets you join the paid community group and see a little bit more information on what's inside of there but essentially I'm creating the number one spot for anyone who is on the Path of Drop Shipping and e-commerce the number one place for you to go to to get all of your questions answered but most importantly a place where you can be with peers with
people that are on the same path as you trying to better their life people that aren't going to the bars every weekend people that have had to cut off a lot of their friends to Pursuit the life they truly desire and when you do that when you enter this path of Entrepreneurship it's very Lonely I can promise you guys this office that I'm sitting in now I have been glued in here for the past 7 years since I graduated high school in 2016 and I can promise you it's been extremely lonely there has not been
many people physically in Utah that I can relate with that I can really like sit down and talk about business with and talk about my problems and my issues and my struggles there's there's no one I can really relate to because nobody's Doing this path nobody's taking this Pursuit everyone's out there drowning away their problems with drinking and smoking 24/7 going to parties spending money scrolling on Tik Tok all day and not really living intentionally at all so not only is this community group a place where you can get one-on-one access to me and my
trusted Student Success managers that have the capabilities to make sure that you're directly on the correct path with your Store it's also a place you can have friends you can have a community of people that understand you that are on the same path as you when you talk about your emotions your feelings your challenges they can actually understand them and most importantly relate with them and be there for you and that's what this community group is focused on but I'm going to leave things there if you're interested in the community group and you want to
get a one-on-one Connection with me then definitely go make sure to check the button in the top right corner of your screen now I don't want to keep this video long because there's truly 20 hours of content ahead of you but the last thing I want to say and really drill in your guys' head with this is I hope you can put importance and value inside of this course I hope you can feel my heart my intentions and my purpose for creating this for you I truly hope you understand the level of Opportunity that's in
your hands right now anyone else that's in this position that I am with the knowledge that I have the experience that I have is charging $3 to $5,000 on a course that's not even as in depth or as high production as what you're seeing today and ultimately it was a hard decision this is a course that I could sell access to for $3 to $5,000 especially with the community group and I really thought about it I truly did but my focus is I want to Change this community this community is extremely toxic with fake gurus
scam artists selling multiple courses there's people I could call out right now that are openly scamming and I am very aware of it acting like they're running certain stores when those stores are ran by my students ultimately this entire industry is just completely toxic and I don't want to be on the same side as them selling information I want to make a difference and I want To give a chance to people that can't afford to spend so much money on just information when you already have to spend money on starting your Shopify store on buying
a lot of these services and these products that you need to create a business that's successful so instead of paying me for the information and paying these other services and companies that you have to utilize to create your brand I went and privately made Partnerships with all of the Companies that you have to use anyways and got affiliate links with them meaning that when you sign up for Shopify and you use the links that are on this course that is how I get paid it doesn't cost you an extra Penny it doesn't cost you absolutely
anything at all to use those links so I figured this is the biggest win-win scenario that could ever be created and it gives me the beautiful opportunity to share all of my information that I've learned over The years to the people that truly care about it and truly want to see success in their life if this is something that I could have had in 2016 when I just started I would probably be three or four potentially even 5 years ahead of where I'm at now and that's because this information isn't just a course on dropshipping
it's truly a course on success so I know I've rambled quite a bit but the last thing I want to say is if you believe in yourself if you Believe in me and you believe in the opportunity that you have here today then I would love to take the first step with you and start our journey off right now and we're going to be doing that by starting our free trial with Shopify and truly take the first step of this journey together so right below this video is a Shopify link if you click on that
it obviously does help me out there's zero obligations if you just want to go to Shopify you guys can do That this course is completely set up on trust but please know that the affiliate links below the video is the only way that I can get this course to you guys for free so it really does mean the world to me if you use those links so first things first we're going to click on this and put in a good email address then we're going to hit start our free trial now and right now you
guys only have to pay a dollar for two months of Shopify which is absolutely amazing Ultimately all the links that are below these videos are going to give you the best deal that the company's offering at the current moment and right now for Shopify that's a do for 2 months of service so we're going to hit start our free trial we you can hit skip all right here and it's going to verify and start creating our account for us and it's going to bring us into the dashboard it might ask you a couple questions of
personal information just put those in Quickly and then come here and hit select a plan so there's a bunch of different Shopify plans we just need to get set up with the basic one this Shopify one and this Advanced one is just when you're really making a ton of money on your store and basically what you're doing it for is to cut down the payment processing fees right here so we don't need to get started with that this is 300 a month 80 a month we just need to get started with the $1 for the
first 2 months so this is our first step on this long journey together we're going to hit choose basic we want to make sure to hit monthly though we don't want to be paying yearly hit confirm billing cycle and put in your information once you put in your address then you're going to need to put in a credit card and if you're looking to learn a lot of information about credit cards there is a ton that I go over in this course but if you just have a debit card for now That's totally fine and
once that's all in we're going to hit subscribe at the bottom it's only going to charge us a dollar and then after the 2 months it should charge us that $40 a month to run our store and the last software we need to truly get this journey started is autod DS this is going to be our Fulfillment company that gets all of our products to our customers trust me guys I've used every Fulfillment company in this industry that you can think of and I've truly never found a company that's better than autods they have the
cheapest cost of goods for your products for example the first Fulfillment company I used for this product was trying to charge $20 per product and when I switched over to autods it was only $14 these guys are absolutely amazing there isn't a better Fulfillment company that's running at the moment so this is a truly essential piece to our e-commerce journey I was actually able To meet the owner of autod DS at the last Capital Club event in Spain and I told him about the free course and he was extremely excited at what we're building over
here so he decided to do a private partnership with us with Jordan's Library giving us a ton of free features that are only going to be available to Jordan's Library students when we sign up with this link so make sure you scroll below this video and hit the autod DS Link and it's going to take You to this custom landing page they built for us like I said autod DS is our Fulfillment company but they have so many other tools that are going to help us along our journey they have a Tik Tok ad spy
that's going to show us winning video ads they have a winning product section that's going to show us all the top products that they're fulfilling they have ai Integrations to help you come up with the best titles captions and descriptions for your products they Have autof fulfillment and they have a team of 40 in-house developers that are going to be building custom Solutions just for us if you're in the community group and you're ever having issues with autods or you want a certain feature to be built they're going to be quite literally building those things
for us so really exciting stuff these guys are truly doing a lot for us and honestly there just really isn't a better fulfill company out there that's going to get You a cheaper cost for your product let's get started and show you how to sign up first obviously come to this page hit get started and then we want to put in our email full name and password once you put in all your information hit join right here then you want to hit Shopify and hit continue and we definitely want to get signed up with the
starter 500 plan as you can see in the corner they have an annual or a monthly I definitely recommend going With the annual to save the 25% off if you're truly serious about going on your e-commerce Journey this is going to be the best bet for you but it is going to charge you for the full year upfront which will be around $360 and if you want to go with a monthly that's going to be around $39 but I promise you guys the value that we're going to be getting out of this software is truly
unmatched so I'm going to click the 30-day free trial here as You can see you can pay through PayPal pay ineer or put in your card info and it's going to be giving you the first 30 days free and then if you do the yearly it's going to charge you 368 so I'm going to hit continue right here and then it's going to take you into their dashboard you can see they have a winning product section here showing you everything that is working right now based on what they're fulfilling they also have a Tik Tok
ad spy tool so you Can come in here and see videos that are going viral sort them by ones that have over half a million likes and even hit advertising to see which ones are actual paid ads so this is an absolute gold mine right here there is so much value inside of this software there's so much little tools I'm going to teach you exactly how to utilize everything in a later video so with Shopify and autods set up we are truly ready to start this journey I want to personally thank you For being in
this program with me and watching this video to the end I truly hope you guys put this at a high value because there are so many people that are just going to go through this course nonchalantly they're not going to really care about it they're not going to have a deep emotion tied to it because they got it for free maybe they saw a video ad they saw an organic video for me on Tik Tok or something and they were able to come into the website create an Account in 2 seconds and be watching this
first video get access to all of this and there's not really a concept of how much value that is really in here when you were able to just get in so fast and so easily but I know I've rambled on far longer than I should have I just want to say I I truly love you guys so much and I'm so excited to be able to give this opportunity to you guys teaching is something that really just means the world to me it's so Aligned with my soul and my purpose and I truly am honored
to present this to you guys I really know the level of importance I have in my duty to you guys in getting this information to you and truly helping you go from zero to one to go from a life of mediocrity fear self-doubt and translate it into something that's a conscious life that you created based on your desires your passions and your dreams and the fact that I'm able to give that to you guys Means the world to me so with that being said please enjoy the 20 hours of content ahead of you and I
hope to see you in the community group jumping on live streams with me where I can learn your name learn your guys' goals your dreams and desires and make sure to help you get them quick reminder boys below this video is a personal commitment pledge this is an opportunity for you to quite literally make a contract level commitment to yourself please make sure You print this out you sign it you put the date and as you can see my signature is at the bottom of this as well as we are going to be doing this
journey together after signing this please make sure to put it either on your vision board or somewhere next to your computer where you will see it daily this may seems silly but I promise you this is going to take things to the next level when you make a genuine commitment to yourself I love you guys So if you're familiar with Drop Shipping you're probably assuming it's just like it was back in 2016 but the space has truly changed so much over the years and it's constantly evolving so today we are going to jump into the
basics of Drop Shipping and explain the true potential behind this [Music] industry if you aren't familiar with Drop Shipping here's the basics you locate a product that you want to sell On your website then you find a supplier that has this product and they're willing to ship out one unit at a time for you you then create a website and when someone orders your product from you you use the money that that customer sent you to then purchase the product from the supplier at a cheaper rate and they fulfill the product to your customer on
your behalf quick little example if you have a product that you get for $10 from your supplier you could Sell it on your website for $30 and you would profit the $20 difference that essentially is the basics of Drop Shipping the key component is that you don't have to order bulk inventory you don't have to purchase wholesale spend a ton of money on ordering a th000 units of the product you can just sell any item you want and they'll ship them out one at a time for you you just pay a little bit more per
product than you would if you did purchase it wholesale So if you summarize Drop Shipping basically all your job is is to bring people to a website obviously it's more complicated than that there's a ton of other things we have to do but essentially that's the essence of our job is to create a website and bring traffic to it and let someone else fulfill the products for us but to take Drop Shipping to the next level and evolve past that you have to do something that Nike does extremely well Let's think of Nike what is
Nike what does it stand for what does it mean what's the emotion behind the product how do you feel when you purchase a product from Nike and most importantly why are they able to charge such high prices if you guys don't know the average cost Nike pays to manufacture a shoe is literally $3 so how are they able to sell shoes for over hundreds dollar and sometimes even thousands on resale markets with people purchasing The shoes and then selling them later why are customers willing to pay so much how did they build such a huge
Empire of Obsessed fans that aren't just willing to pay that much they're also willing to set lines and go through all these hoops just to get the products the key word behind all of this is branding which is essentially just storytelling and your ability to execute on this topic is the difference between running a six figure store and running a S8 and even nine Figure company through this course you're quickly going to understand that we are in the business of e-commerce and dropshipping is simply just a method that we utilize to fulfill products in the
starting stage we're eventually going to get away from Drop Shipping in this course and teach you how to run a huge company so Drop Shipping has been huge since 2016 and customers are getting very smart they know what Drop Shipping is they know that some of these Products are probably not going to ship to them fast at all they know the quality is fake they know these websites look untrustworthy so if you really want someone to come to your store believe that it's a highquality product that it'll ship to them relatively fast and they can
trust putting their credit card information on the store then you're going to have to do a lot more to convince these people that you're an actual brand selling an actual product And that you're trustworthy we can no longer make some huge bulk crappy website with 10 products on it and no real branding no storytelling that day is coming to an end it is extremely important to have a story behind your brand an emotion and a feel and be targeting a specific audience with the product or products you sell quickly I want to go over an
example of a really crappy store and a really good store that both sell the same product so the Crappy store today we have is 24 decor. shop with a store like this you don't really seem too trustworthy like what is 24 Decor if you go check their best sellers they have drills carpets vacuum cleaners decorations clocks Ice Cube makers humidifiers it's just all over the place like if I wanted to go check out a store with a bunch of different products I'd go to Amazon with two-day shipping and high quality products that I I know
I can trust with the review System essentially the only way you're going to have success with this store is by having a really good creative and and you just have really good advertisements and you kind of get lucky you are able to make six figures with Brands like this with stores like this but essentially your long-term goals everything's going to dwindle out you're going to have to keep making these new products and you'd never be able to sell a store like this you're you're not Creating True Value you're not creating real customers and overall you
can make some money but it's not the long-term game you want to play so if we look at the blender smoothie they're selling this is an old- winning product from 2017 and it was a big winner when it came out um they're still selling it now their website looks kind of weird it's not horrible there's reviews I mean it's not the worst there's four and five star reviews but when I show you the good Website you'll see a very drastic difference now we have blendjet what's crazy is these guys started Drop Shipping this product they
saw success with it and they kept running they turned it into a real brand they got customized products they bought in wholesale which also makes the product way cheaper if I'm Drop Shipping a blender it's probably going to cost me $15 but if I buy them in bulk with customiz product um with customized Logos on them I can get this product for maybe3 to4 and still sell it for like 50 so this is where we get into that Nike level with the high margins and we can sell a custom product and make custom content and
make everything look absolutely amazing so if you look at their website you can see they have extended warranties they have all these cool things you can buy with it like a protective sleeve they even have Jetpacks so these little smoothie things you can just pour in with the water and it'll make the smoothie for you so this is what they're doing they found one product that is really good the blender and then they built other products around it they built a brand around it they built a team around it and started getting fast fulfillment so
if you look at their website it's very clean it's very well done they have gifts with a little headline a little explanation It's almost like a story book like a children's story book has big text cool little thing to watch and rinse and repeat with that type of style you know exactly what you're getting you know it's a trusted brand because they have their branding on it it's not some ghetto cheap product and this is our overall end goal this is how you go from making six figures Drop Shipping to making seven and eight figures
I can guarantee you guys that blendjet is Pulling a million a month in sales without a doubt so without going too in depth that is the difference between a crappy drop shipper and someone who's playing for the long game and actually building Brands and knows what they're doing so let me break down and show you guys the exact strategy for Tik Tok this is going to be super breaking down into 15 Steps of basically how you go from a Drop Shipping Store to turning into a 78 your real brand that makes a ton of Money
so your first step is to scour Tik Tok day and night looking for viral products that fit a certain criteria and I'll go into that criteria in depth this is a just a quick little breakthrough once you find a very strong winning product you're going to order it off Amazon and have it shipped to your house while you're waiting for it to arrive to your house you're going to make a really cool website specifically for that product and also make a branded Tik Tok Account for that product as well then once you have the product
at your house you're going to make two to three Tik Tok videos a day and post them just organically on the account now any videos that perform really well you're going to take them and turn them into spark post ads through Tik tok's paid advertising now your job is to make two to three videos a day and turn them into spark post ads if they're really good if you have a killer product and you're Really good at making viral trendy Tik toks you can easily start hitting $10,000 days in Revenue just off that alone and
if you're hitting your industry average 20% profit margin that's 2K a day in profit that you can reinvest into your brand at this point you're going to have a lot of customers coming in and you're going to need to hire a virtual assistant to take care of the customer support and fulfill all the orders you're also going to connect with A 3pl team that's going to process the orders for you we never utilize AliExpress but again keep in mind we're going to get into all the details with that and I have a team of virtual
assistance that you guys can directly connect with when you need it now that you're scaling up your store you're going to need to invest in a ugc agency as well as start working with influencers this will Outsource the video creation aspect and you'll have Others doing it for you and now you have money to pay for services like that cuz you're bringing in so much revenue so now that that's taken care of you can just focus on scaling up the brand and running the paid advertisements then to scale past that you're going to need to
hire a full-blown marketing agency to take care of the paid ads for you they'll take care of Tik Tok and also Branch you into other marketing places like Google Facebook and all that now We're getting into the realm of having pretty big costs that we have to fulfill each month so our profit is naturally going to decrease but if we're utilizing influencers we're utilizing um ugc and we have a marketing agency taking care of our paid ads as well our revenue is going to explode and yes you're getting a smaller percentage of profits but now
your revenue is going from 100,000 a month into the millions a month and yes you will get a smaller percentage of the Profits but we're going from $10,000 profits to $100,000 profits a month because we're getting such a larger increase in Revenue now when we're hiring a marketing team we're also going to need to hire an email and SMS retargeting team that's going to make email flows um text retargeting and make sure that we're Rec coping a lot of the sales of people that add to car and didn't purchase now we're at the stage of
really making a ton of money and it's Time to invest in ordering our products in wholesale so buying them in bulk and customizing them getting a logo put on there and looking into warehousing in 3pl teams in the United States to get really fast shipping and essentially right there is how we have a real brand that's a real company at that point you have a custom product that ships from China into a warehouse you have fast shipping out of the United States and you're a real company you're not Drop Shipping anymore and this is where
you start making seven and eight figures so if your brand is operating at this level let me give you a quick breakdown of how much money you're making at this point you have a killer product you have a killer brand and it's going to be hard you might have to make a couple stores to get to this point where this is actually killer killer but if you're at this point your Tik Tok ads are going to bring in 10 to 20,000 Revenue a day Easily your Google ads are also going to be matching that with
10 to 20K a day as well and with that much volume that many people visiting your store your email and SMS retargeting is easily going to bring in 5K a day at that point now working with influencers this is huge you can make $2 a day or you can make 200,000 in a single day depending on what level you're working with influencers there's micro influencers and there are huge influencers if you Have a deal with Kim Kardashian or something obviously the day that posts you're going to make hundreds of thousands in Revenue that day so
if we're let's say we're working with a small amount of influencers they're not huge but we're working working with a lot of them we can easily bring in 10k a day through that alone and if we're continually posting Tik Tok organic we can bring in $1 to $55,000 a day through that as well so if we add the lowest Estimation of all of these numbers up we're at 36k a day so 36,000 a day in Revenue times 30 days we are making 1, 180,000 in Revenue each month now if we times that by 12 we
are making almost 13 million a year and obviously yes that is revenue and an industry averages around 20% profit margin so that's around 2.6 million in profit for yourself and I know guys this Probably sounds insane to you and so unimaginable but I promise you running a 12 to13 million a Year store is not that big there are thousands of stores that are processing More Than This each year if you don't believe me you can go watch Shark Tank there's all these people selling these random products you've never heard of and they'll say their e-commerce
sales are millions a year and for a huge perspective change how much do you think Amazon brings in a day the answer is $1.3 billion in Revenue a day and that's based on their last year sales broken Down by how many days are in the year so they definitely had days that were in the 2 billions of how much money they process that day I promise you you making even a 100 million a year in revenue on your store is absolute crumbs to this trillion dollar industry meanwhile everyone is saying Drop Shipping is dying it's
too saturated it's too competitive these people just have no clue the actual state of the industry we're just doing e-commerce it Doesn't matter how you fulfill the products it's just e-commerce in the end of the day it's a trillion dollar industry and there's more than enough to go around if you think this sounds too crazy honestly you need to get over yourself you need to get rid of limiting beliefs stop thinking so small and stop living so small you need to start Desiring more out of Life start thinking big believing big and acting big a
quote I love to think about is what would you Attempt if you knew you could never fail you need to start thinking like that you need to believing you're a winner to believing that these huge things are possible for you you need to take control of your life become accountable and disciplined and start acting like someone who wants to succeed in life and with all that being said that is a perfect segue into our next video these next two videos are a little crazy a little in-depth I'm really excited to Present them to you please
go into them with an open mind I promise you they're going to be some of the most valuable videos in the entire course all right guys this one is going to be long one so please sit and be patient with me we're going into some topics that I can promise you you definitely didn't expect to be learning in a Drop Shipping course and it might seem a little bit off track it might seem a little woohoo spiritual even but I promise you guys this is going to be one of the most powerful videos in the
course the most powerful sections and this is going to be something that if you really put your all on it is going to be the detrimental Factor the Keystone to your success through this program that's something I truly believe so it's going to be a little long it's going to be a little bit out there um please be patient with me this is stuff that you have to learn to be successful So now that we know a little bit about Drop Shipping we know the foundation we know our goal and what we're striving for the
focus now shifts to ourselves we need to understand our self our thoughts our emotions our actions our beliefs and our identity we need to discover the inner world and most importantly we need to clean and organize it so we can create the outer world we desire car the house the time Freedom location Freedom Financial Freedom all that stuff so Without further Ado let's [Music] begin so first things first you have to understand that everything comes from the inner world and then moves to or is reflected to the outer world this is why manifesting is a
thing now your inner world is comprised of many things but it's basically what you would assume it is it's everything that isn't outside of you the best way to think of your inner world is like a physical landscape this Landscape can be created and changed very rapidly almost like the landscape of a dream the landscape of your inner World changes based off your thoughts emotions your perspectives your ideas your beliefs and your identity the inner world is extremely important because it is the only thing you can truly control in this life your outer world can
be controlled but you're always going to be a victim to outside circumstances in the outside world too many things have Control over you and in the inside World literally nothing can control it besides you now for us to fully understand our inner world we also have to know some things about our outer World about our universe and some natural laws some rules to the game of life if you will and in my opinion the most important things to understand is the seven principles of the universe now as I go over these principles you might think
like these don't apply why are we Talking about this in a Drop Shipping course and I might sound like the homeless guy downtown talking to you but trust me this is some very very important stuff and it'll all make sense in the grand scheme I also want to say this before getting into it I know a lot of you might be religious and some of the ideas or things that I talk about might seem like it's in that religious realm or it might conflict with ideas or beliefs that you already have but I can Absolutely
promise you these are just sound principles of how the universe functions this is all in accordance to Nature and what I'm presenting to you is facts and if you study them yourself you will come to the same conclusion but without further Ado let's just go over the seven principles of the universe now I'm going to have to do these with a very quick explanation I could literally make an entire course just about these seven laws and there's a lot that goes Into them so let's just go over a brief explanation number one we have the
principle of mentalism which basically states that all is mind and the universe is mental to the principle of Correspondence As Above So Below as within so without this basically states that the reality you experience is a mirror of your inner World which is basically the whole topic of this video number three the principle of vibration this is something Nicola Tesla was Extremely familiar with this principle states that nothing rests everything moves everything vibrates which we know with modern science to be a fact for the principle of polarity this one is extremely strong when you fully
utilize and understand it this principle states that everything is dual everything has poles a positive and negative a north and south everything has its pair and its opposite like and unlike are the same opposites are identical in nature You can think of them as a circle with positive being on the top negative being on the bottom there's always a connection between them they are two sides of the same coin the only thing that's different is their degree all extremes meet all truths are but Hal truths all paradoxes may be reconciled the true power in this
one is if everything is positive and negative at the same time we as a human being have the ability to control where we are in The degree of positive or negative with anything that we want in life number five the principle of Rhythm everything flows out and in everything has Tides all things rise All Things Fall the pendulum swing manifests in everything the measure of the swing to the right is also the measure of the swing to the left Rhythm always compensates number six the principle of cause and effect every cause has its effect every
effect has its cause everything that happens is In accordance to the law chance is a name for law that is unrecognized nothing escapes this law number seven the principle of gender gender is in everything everything has its masculine and feminine properties gender manifests on all planes now I know these may seem completely out of left field and you don't understand how this applies but I would would love to explain these in crazy deep detail but this video is already going to be extremely long and I Really think the best way for you to learn these
topics is to read the book The cabalian this book is absolutely amazing and it presents the laws of our universe in a very non-biased way and I promise you you will thank yourself for reading this book the understanding of these principles are going to be a central tool for your long-term success in life I truly believe that and this is a book that I'm going to force my kids to read when I have one if you want to Win at the game of life you have to understand the rules that confined theame game and these
are the rules that confine your reality here's one of my favorite quotes I've ever heard the only true test of someone's intelligence is by measuring someone's ability to get what they want out of life for example if we were to look at an animal and try to measure its intelligence we would assess its ability to accomplish goals we would essentially measure its ability To navigate its reality when it's hungry how does it find food when it needs shelter how does it solve that problem when it looks to mate how well and how uniquely does it
solve that task and man is no different everyone seems to get lost in these weird things like how long did that person go to school how much money do they have how good-looking are they what connections do they have and we use those things to measure someone's intelligence but honestly those things Don't show how intelligent you are the only measure of intelligence is measuring someone's ability to get what they want out of life do you want to live a spiritual life detached from society how well can you achieve that do you want to become a
materialistic millionaire how well can you achieve that maybe you want to travel the world with zero belongings and have the financial freedom and time freedom to never worry about money again that's all Great but how well can you achieve that truthfully nature doesn't care how smart you are nature doesn't care how long you went to school nature cares about your ability to survive now the ability to survive is kind of more in the realm of what animals are measured by humans in my eyes are measured by their ability to thrive in life and that is
why we simply must understand the laws of nature so we can best navigate ourselves through this journey towards whatever destination we Choose and for the time being you're here with me learning Drop Shipping and e-commerce in order to profit $10,000 a month that is our exact goal to profit $10,000 a month which means we have to do 50,000 a month in Revenue at a 20% profit margin that's $112,500 a week in revenue and $1,780 a day in Revenue if you're selling a $40 product that means you need to convince 45 people to purchase it each
day that's it that's our goal Here that's our specific exact thing that we are striving for and it's extremely important to understand and break down your goal into exact numbers like that your mind has to understand this task deeply the universe needs Precision you need to tell the universe exactly what you want out of life and once you do the universe begins plotting with you on your desired goal once you set your internal frequency to the level at which you desire through precisely Measuring out your exact goal and what it takes to get there is
the second that the outer world starts utilizing the law of Correspondence and bringing that goal towards you essentially that's what manifestation is but you must dial yourself in on the exact goal the exact frequency think of an Old School radio to get to the song you want you must tune that radio to the exact frequency that that song is on even if you're slightly off it's going to be fuzzy and You might get something close to your goal but it won't be the exact goal your goal of making $10,000 a month is somewhere floating around
in the universe just like that song is on the radio frequency here is your desired goal here is you once you set your frequency to the exact level of this goal you begin to basically create gravity pulling that goal towards yourself the inner world and the outer World operate on different time Schedules and since time is basically an illusion it's not a linear path so for your inner world to match with your outer world the first thing you have to do is set the frequency like we just talked about to the exact goal you have
to know this goal you have to feel this goal you have to commit to it you have to act almost as if you've already achieved the goal because if your frequency set you've essentially already achieved the goal time is an illusion it Only takes time for your outer world to match and pair with that goal once you've set your intention you've set your frequency it's only a matter of time until it attracts towards you now we can't just ignore the fact that we live in a material world if we were Transcendent of this three-dimensional reality
the things we desire in life would just instantly come towards us there's no time to catch up between the inner and outer world but since we are Human beings in this material world we have to begin to work towards these goals we must also do the work required to achieve this goal but just know this once you set your exact frequency of your goal you've already done 50% of your job to achieve the other 50% you must do the following number one you must must hold faith that this goal will come to reality you must
truly believe it's possible you have to feel that it's possible and that you're deserving and Worthy of achieving this goal you have to fuel this goal with the feelings of already having it think of how it would feel to have this $10,000 a month what would you do with it who would you help would you take care of your family would you buy yourself a new car get yourself a nicer place to live hold on to the emotion behind these goals these actions that you'll take once you achieve that $10,000 a month inside your mind
you need to create the tion of already Having the $10,000 a month already feeling it and hold on to this emotion every day as long as you can anytime you feel discourage you can easily think yourself into already having the $10,000 a month and rekindle that flame number two is creating Precision you need to have an exact plan of action to hit this goal and don't worry I'll take care of that part for you guys number three you need to obsess over this goal daily honestly let it consume you think about It always be continually
planning towards it put it at the Forefront of your mind at all times times this will speed up the time it takes for your inner world and your outer world to pair number four you really really need to feel worthy of this achievement a lot of people have limiting beliefs they have success blocking beliefs thinking that the world's scarce it's hard to make this amount of money $10,000 a month is so much how could I make that but let's Put it into perspective guess how much Jeff Bezos makes a day in profit it's estimated over
$5 million every single day in profit I can promise you there's an infinite amount of money an infinite amount of meaningless paper you making $10,000 a month through an e-commerce store is such a small drop in the bucket the natural state of the universe is abundance the universe has no problem giving you $10,000 profit a month another quote I really love is humans Don't create abundance they create lack the natural state of the universe is abundance meaning that we can always get whatever we want out of life it's humans it's our own thoughts it's our
own emotions that create the disconnection that create the lack that create scarcity fear doubt and all of those negative things that brings us into number five never succumb to fear lack or doubt these emotions plummet your frequency it will go from the highest of Highs to the lowest of lows when you start listening to lack doubt and fear and when your frequency lowers you're beginning to manifest things from the lower frequency so your outer world is attempting to pair with that lower frequency so it's very important to never listen to those thoughts this brings us
in to number six with me saying that I know it might seem scary like okay anytime I have fear anytime I have thoughts of Doubt then I'm going to Start manifesting that and then becomes this negative spiral you don't need to constantly focus on avoiding fear avoiding doubt cuz if you're focusing on negativity you just create negativity all you have to do is just ignore those thoughts you just have to focus on the positivity you can't fight Darkness with Darkness the only thing you can do to get rid of darkness is turn on a light
so just be a light in your own life and be a light in others lives as well if You focus on that if you focus on having faith in yourself and having faith in this goal you'll never have to worry about those emotions they'll simply come across and you can just pass them aside knowing that it's just your mind trying to self-sabotage you on the journey to this goal which brings us into number seven which is prayer prayer is also extremely necessary for Success prayer is basically the action of tuning your frequency tuning your inner
radio prayer Is essentially just speaking to the universe setting your intention telling The Universe telling your higher self telling God what you want out of life then once that word is spoken the universe knows and can help you on your journey promise you if you're atheist no matter what you believe these are simply facts if you speak out the information if you speak out what you desire in life it comes back to you there's nothing you can say to refute it now I totally Understand a lot of these topics that I've mentioned can be kind
of uncomfortable for some people or it may even potentially clash with your current beliefs but this information is essentially full of light there's nothing negative with this information my goal isn't to get you out of your religion I'm simply sharing facts that I know to be true about the universe about our reality these are the rules to the game and we want to utilize them to help Us hit our desired goal you have to understand your reality so you can optimize yourself to get what you want out of life and to me this is the
true meaning of life to experience what you want to experience to grow to feel to create and simply just go through life consciously with intention but okay all that stuff out of the way let's try to get back to reality a little I want to talk about the two different types of people that see success in life this One's going to be kind of funny but we have the Gary v's and we have the crystal girls they're both pretty much jokes but let me explain what I'm talking about the Gary Vees are the Workaholics the
people that think simply work and sheer force will get them where they want to be in life and and honestly they're right work is absolutely a huge part of your journey to success and there's a lot of Truth in this mentality and its ability to get you results but This Outlook is so physical it's so male and the people that embody this energy usually completely shy away from improving their inner world with things such as meditation intention and all the stuff we just mentioned before next we have the crystal girls what I mean by this
type of person is the person that just thinks they can manifest anything in life this person's very hyperfocused on the inner world and it's a very feminine energy they attempt to be in a Perfect mental state and they usually are very resistant towards getting their hands dirty and actually working towards things now obviously with both of these things explained I'm sure you can see that the best resolution is somewhere in the middle like almost anything in life the result is in between the two opposing parties now if you can marry these two realities these two
different perspectives into one you're going to have the best of both worlds because When you work on your inner World it instantly shaves off the time between your reality of your inner world and your outer World pairing for example if someone has a horrible inner world but they work their ass off every single day it could take them over 6 months to a year of hard work to achieve their goal but someone with a solid inner world could achieve that exact same goal with half of the work and in half the time because they have
the rules of nature on Their side I hope that makes sense that's kind of the conclusion of everything I've talked about essentially just working on hard work isn't going to get you where you want to be it might but it's going to take way longer you need to back this hard work with a clear inner World clear thoughts clear emotions clear actions clear beliefs and a clear identity that all Point towards your goal of making $10,000 profit a month and that is why I'm diving so deep Into some of these crazy topics 50% of success
is your outer World your work and 50% of success is your inner World your thoughts emotions and all that stuff now with that being said let's go fully fully back to reality as I said before I've had students come in here and make seven figures their first year in Revenue I've also had people hit $10,000 days within their first month of opening a store and I've also had people that have paid for this program and they Haven't even logged in one time and the sad reality is some of you guys will never hit $10,000 days
in profit or for some of you it'll take months and months and months which is crazy because we're all operating from the same information utilizing the same strategies through creating the 1.0 version of this course and really seeing how this process works I've seen a lot of people that just simply pay for the course and they stop there they only purchased it to prove to Themselves that they're trying so they can say to themselves look I took the initiative I bet on myself and it's crazy they just let the journey stop St there they can't
seem to motivate themselves and eventually they just listen to their fear and doubt and they give up before they even got started and let's quickly look through this course through the lens of college and honestly that's a horrible lens to look at things but just bear with me for a second what Happens if you don't go to your college classes is someone going to call you and reach out and ask hey why haven't you been in class no it's not their job to ensure that you go to class you're the one that took the student
loans you're the one that paid it's no one's duty to motivate you to go to something you signed up for and you paid for if you don't go to college essentially no one cares they'll gladly take your money and be on their way now some of you guys Going through this course are going to need an extra push to get going and I truly want to give you that I'm going to do my best to give you guys that through our community groups and we're all going to be pushing each other towards our goals but
truly there's only so much I can do and we can do as a community at the end of the day it isn't my job to motivate you it isn't my job to babysit you and make sure you're actually going to go through this course and do what You told yourself you're going to do this is essentially your journey this isn't school I'm not your parent and no one forced you to be here you made this decision because because you want to take control of your life you want to create something you're proud of and it's
my job to provide you with the exact road map tools connections and infrastructure to do so and that is exactly what I'm going to do but you must keep up your end and actually give This your all and please keep in mind I have never seen a student go through this course and truly apply themselves for a year without hitting $10,000 profit a month yes there will be times that you get extremely discouraged but the only way you're ever going to fail is if you stop trying I can promise you these numbers are so attainable
this industry is a trillion dollar industry there are thousands of stores that do millions and millions of dollars a month In sales I promise you got this I promise $10,000 is so attainable for you to achieve but what's the difference between someone that hits seven figures their first year and someone that can barely even get sales on their store ultimately I believe the person who saw success did the innerwork they kept it in the Forefront of their mind constantly they were diligent and disciplined on this path towards their goal they utilized all my strategies Properly
and through doing so their goals were achieved and presented to them the opportunity arose the Insight came they had their click moment when everything seemed to magically work in their favor because their inner World aligned with their goal for one last example let's look at someone who hits massive success but their inner world doesn't align with that success the perfect example of this is lottery winners $10 million lands on some Idiot's lap and guess what happens he has a 70% chance of going broke within the first three years that's a literal statistic not just going
broke literally filing for bankruptcy you want to know why because they didn't have an inner world that was attuned to that frequency they don't have the skills of managing $10 million they're not at that level it's like you're in a video game a level one trying to wield a level 500 sword you just you can't you don't have the Strength to pick it up you don't have the ability ultimately the frequency that that person operated at was nowhere near at a $10 million level so the universe got it out of their life it had to
leave it can't stay this is why these universal laws these principles are true they work in a positive light and they work in a negative light if there's an imbalance between where you're at in life one will regress to the other if your inner world's at a high frequency Your outer world has to match if your inner world's at a low frequency but you got $1 million it has to lower and pair there's no way around it just like the law of gravity it doesn't matter how you feel if you drop an apple it's going
to hit the ground this is why your inner world needs to be at such a high focus and with all this talk of inner World it naturally brings up the top topic of traumas and deep emotional work that a lot of people need to handle unprocessed Emotions are insanely detrimental to your future success you won't be able to tune your inner world to a high frequency if you're weighed down by all this past negativity you have to declutter your inner World from all this weight and negative emotion if you truly do have deep traumas they
need to be addressed they need to be cleared and you're going to do this through self-evaluation you need to come to terms with everything that's happened to You in your past it brought you here today for a reason and frankly it might be the best to speak with a therapist if I didn't speak to a therapist I would not be who I am today I've gone through quite a bit in my life I've seen my mom nearly die in front of me she was in a horrible accident in a coma for 2 months and I
was a first responder to the accident at like 12 or 13 years old doctors told us to pull the plug on life support and her Miracle success story Was so crazy that we were on the Today's Show back in like 2014 I also watched my brother died from overdose and was thankfully resuscitated and brought back to life I also went through emotionally abusive stepparents through through multiple divorces and I even battled with some drug addiction myself at a young age I watched my family go bankrupt for a small time relying on local churches and governments
to get by I've seen a lot in life and truly when I Look back at it it's motivated me to become who I am today I truly believe negativity is in our lives to fuel us to motivate us to be better to do better to achieve more that is the purpose of negativity that is its natural function in reality you cannot run away from these things you cannot avoid the negative things that have happened to you in life you cannot not hide from them you can't view them as some evil thing that happened to you
that you're Scared of or should avoid you need to face these things from your past you need to look at your past self you need to look at your inner child and give them a hug take care of them as your future self now you need to face these issues of the past you need to let them dissolve you need to accept them and quit holding on to all of this insane weight because if you don't nature will continually bring up these emotions and keep presenting issues in front of you Until you handle them until
you face them I promise you you will never overcome until you learn to accept your past it's truly the only way out you must cut the emotional tie to your past you must clear the negative energy let it fuel you to create the life you truly desire the life you truly deserve you will create this life you have the power to do so you will create a better life for yourself for your family for your kids or future kids you will be the Positive change for the next Generations to come I have full faith in
that I've never questioned or doubted it for a second nature gives everyone this opportunity to make a change to make a name for yourself and you have shown initiative you have taken action deep down you believe you are worthy of this change but make no mistake you will have to work your ass off to achieve this to become who you truly want to become if you have a heavy heart a heavy past Please do yourself a favor and invest in counseling I promise you it couldn't be more worth it I truly would not be who
I am today speaking to you if I didn't heal my past if I didn't go to counseling myself yourself promise if you want this life you want this goal to be achieved it's a necessary step on the path now I know all of that is extremely heavy and we have to go even deeper back down to reality one more time I know talking about topics like that can be Very hard for some people it's even hard for me so if you need to take a quick pause and come back to this video when you're ready
we're almost done the last thing I want to mention is on your path towards success luck and timing are actually a pretty big part of it like I said there will be some of you that hit 10K months on your first month and maybe some of you don't deserve it there will also be someone who doesn't hit 10K profit months for 6 months but they Deserve it 10 times more than the person who did everything in life regresses to the mean remember that whatever your standard is whatever you operate at a daily level that's where
you're going to resonate that's where your frequency truly lies that's why it's so important to set standards for yourself hold yourself accountable be disciplined and have a daily schedule it's so important to make sure your inner world is clean so when life does regress to the mean You're at the level you want to be you're at the frequency of your goal last thing I want to say is it's extremely important to never have the fear of success it's so important to feel worthy of success and feel like you deserve it I have had countless opportunities
fall in my way in my early days and I didn't capitalize on them cuz I didn't think I was worthy of them I didn't think it was possible I thought I was dreaming too big I thought if I Tried it would all just blow up in my face and I'd lose everything and be back at square one again you know whatever story I told myself which is basically just an excuse to get out of trying it's an extremely real thing to get presented with opportunities and not feel worthy of them and shy away from them
and a lot of the times you've done this in your past subconsciously without even knowing you're doing it I want you to know that everyone gets luck everyone Gets a big opportunity the most important thing is to make sure you're ready for it everyone catches their break everyone has that one day that changes everything forever you just have to make sure you're ready for that opportunity and jump on it with full force and intention with that being said now that we've discovered the inner world it is time to transform the inner world and that is
exactly what we're doing in the next video your last action Steps for today are to read the book The cabalan learn those seven principles of the universe number two detach from your past seek counseling if necessary I promise you your future self will be so grateful that you got rid of that weight we're essentially climbing a mountain and a lot of you have 2 to thousands of pounds in a backpack on your shoulders as you're trying to climb up this mountain and it's just not possible so make sure you go cut that extra weight Number
three just get ready to transform your inner World I'll see you guys in the next video well boys I have some news in this video you're about to watch that is extremely long it took me an hour and 46 minutes of raw filming to finish it and my dumbass didn't have the microphone on as I was doing it so thankfully Adobe has this like AI that fixes your audio and it actually did really good it was just going off my camera audio and my Camera's pretty far away so there was a ton of like Reverb
room Echo a ton of white noise and it was extremely awful I mean this is like a $4 $500 mic setup versus like a very shitty distant camera audio built into the camera just awful so we saved it the absolute best we can it's very um easy to listen to it's not bad at all but it sounds like I'm sick or something it sounds really off sounds really weird but I really did not want to refilm this video first off it was an Hour and 46 minutes but the energy the vibe was really good and
I felt very happy after filming it so I don't want to redo it the energy is there and I want to make sure to deliver that to you guys we did the absolute best we can but just wanted to let you guys know beforehand that yes I know I sound pretty weird in this one with that being said I hope you guys are enjoying the course getting immense value and I will see you in the other videos enjoy to Truly transform the self we first must understand what it is we must understand how our reality
is created how our identity is molded we must perfectly understand the inner workings of our inner World in order to understand how we can break free from them to create that dream reality we desire and create the dream self that we desire [Music] to truly begin this journey of transformation we must ask oursel the Question who am I and I'm being frank with you here I truly want you guys to sit down and think who am I and try to answer this question what would you list off would you say may would you say where
you were born maybe some of your past experiences but but is that truly it are we just a summary of our past experiences is that all that we are what's behind our name what's behind our past who is this person that's experiencing this reality who is the Person that lived those past experiences is that the same person that you are today we must ask ourselves we are we must look far deeper than these classroom level introductions as being a way to explain ourselves and to start this journey we must first understand what is self now
the best way to understand self and to most importantly detached from it is to reading the book The unted Soul this book teaches you the reality of your identity showing you That you are not merely a human having a conscious experience you are a conscious infinite being having a human experience this book teaches you that the self is something far outside the realm of your human being something far outside this small physical reality we experience this book will also bring insight to your inner roommate your inner roommate is simply a way of explaining the small
dialogue that constantly goes on inside your head you know the one that is Constantly judging things labeling things organizing thoughts and constantly narrating everything that's going on usually this voice has a negative nature because our social programming designs it that way as we go through school we quickly realize there are good people and there are bad people there are good actions and there are bad actions we also learn this through our parents our religions the our school system is a pretty big war in an early Age we are taught to label certain actions and certain
Thoughts with good or bad we essentially try to organize our thoughts into certain bins we analyze them we judge them and ultimately when we're in school we become acutely aware that other people have these judgments about us as well and this is truly where our inner roommate begins to take control some of you might have not even stopped to realize that you have this eternal Chatter inside your head most of you probably not even realize that this inner dialogue is not a voice of your it's a voice that we are really listening to this inner
dialogue almost always has a negative Tong to it constantly filled with judgment always sharing negative assumptions which essentially has a slipping into living a life of fear scarcity and doubt because our society has trained us to have a negative voice like this a negative Inner dialogue this inner dialogue is developed through our initiation or our domestication into the social Matrix as a young child we're put in classrooms we're told to shut up we're told that the things that we're interested in don't matter and we are essentially forced to conform into this reality that they've designed
for us so essentially this inner roommate is born from our parents' voice it's born from our teachers voice it's born from the Religious leaders voice it's born from the news and all of these people are kind of combined into one little inner roommate that helps dictate the actions we take the emotions we feel and essentially it tries to govern our actions in order to fit into society this is a concept that has gone into way more depth in an amazing book called The Four Agreements highly encourage you to read it and begin understanding the power
behind your words and the power Behind AG grieving these topics are beautifully explained by the author Don Miguel Luise I hope I pronounced that correctly and I would much prefer you learn from him from the source of this information so please go pick up his book as well as the untethered Soul by Michael Air you simply must learn to stop listening to this aate to stop giving so much weight and so much Merit to the inner dialogue and the little voice that just Chatters on and on and On because essentially it's me meaningless our first
idea is might be to try and silence this we cannot attempt to silence this inner voice that will only make it much louder the only thing we can do is stop getting married to the things that are being said as the stomach automatically processes food the Mind automatically processes thoughts you see we don't need to judge these thoughts we don't even need to attempt to understand them or label them or Organize them these thoughts are fine as they are simply allow them to exist these thoughts are not a reflection of you because they AR you
your true identity lies far deeper than the meaningless chatter that goes on inside your skull you see the mering is essentially a receiver it's practically an antenna that tunes into C frequencies there's no value in analyzing these automatic thoughts you need to understand how to let them flow freely To Simply watch them as if you were watching Cars on a freeway watching as they come to go try to be entertained by them be a witness to these thoughts don't let them trigger emotions of opinion or get reactions at it that's a sure fire way to
live a reality DED to your lowest virtues and fears your past self has thrown a boomerang that your current self has your current self is throwing a boomerang that your future self will be forced to catch now that We've merely cracked open the door to understanding our self and our reality let's dive a little deeper and begin to understand how they are created so we can learn to recreate them through a conscious level in the next video I'll be going over how to do this at the neurophysical level but today we will be doing it
at a mental emotional and spiritual level so how is our reality created your subconscious is responsible for creating your perceived reality our Brain receives 11 million bits of data per second from our five senses yet our mind is only able to process 40 to 60 bits of data per second meaning in order for our human body to function and for us to understand this reality that we're in our subconscious needs to filter out through all this information our cous brain can't go through that much information in second meaning in order for a human body to
function our subconscious needs to filter out that Extra information so the brain can actually process the world around it which essentially means the reality we perceive is a secondary mental creation designed by our subconscious our subconscious essentially creates a mental framework to help us understand the world around us and this mental framework that's responsible for creating our perceived reality is dictated by four key elements our actions emotions belief and identity you See the subconscious is limited to passing data to the conscious mind only if it resonates with our mental framework meaning you are quite literally
boxed into a confined reality based on how you act how you feel what you believe and the identity you've chosen to resue with this is infinitely powerful to understand because if you truly understand this concept you begin to realize that the reality around you can be bent through manipulating these For intelligence ultimately this is why psychedelics are so powerful they break you free from that mental framework from that subconscious filter and Sh the true reality and now that I've opened the door to the realm of psychedelics it is honestly my duty and obligation to provide
you with some very specific information on topic and the first thing I will share with you is beware of unearned wisdom this topic is insanely in-depth you truly cannot jump into this Psychedelic realm without understanding that concept you need to be aware of une wisdom truthfully entering into the realm of psychedelics is not something that everyone should or needs to do and I'm not recommending them to you in any sense of the way psychedelics open doors to information and sometimes when you receive information you're not ready for there can be not harsh consequences but there
can be consequences ultimately I don't believe anyone should be messing Around with stuff until tell you're at least over the age of 20 if you're jumping into this journey it is insanely important to give the utmost respect to the process and what you're doing doing and doing it in a conscious manner psychedelics are a fun part of drug it is some very serious stuff and there's a lot of natural healing processes and elements to it and overall it is a very beautiful thing but it needs to be respected I'm not recommending this but I do
think it's important for me to share my information cuz this is a topic that I truly resonate with and psyched dos have done a lot for me in my life and in the path of healing my past and ultimately if you're going to jump into something like this you need to be incredibly respectful you need to do it in very healthy Doses and very safe environments having someone there to look out for you ultimately before we move on I want to share that I was very Hesitant to add that into the course and speak on
a topic like that but ultimately I think it's something that's getting more normalized I think it's a very healthy and normal thing to help you on your healing process and your process of self-realization and ultimately I do believe it is something extremely good in life I am not recommending anyone to do it if this is not something you resonate with please please only take actions you resonate With in life please do research and be insanely respectful of this process and I guess I'll just leave it at that so let's get back to the topic at
hand now that we understand that our subconscious is responsible for creating or perceived reality through our actions emotions beliefs and identity it's now our job to cautiously take over this process destroying our old self and creating a new identity through bending these four key elements creating a new identity a New set beliefs a new emotional state and a new set of daily actions if you're pretty smart you will realize that I stated this process backwards starting with ID didn't that's because changing your identity is the most impactful thing to changing the reality followed by belief
followed by emotion then lastly by action when we want to recreate ourselves we must start at the backo list and work down from changing our identity first so what is our Identity your identity is essentially your self-image it's how your subconscious views yourself it's based on your past experiences based on your beliefs based on your emotions and actions your identity is essentially your inner frequency if your past actions emotions and beliefs were at a very low frequency then your current identity is also about low frequency your sense of identity is almost similar to the level
of your character in a Video game if your inner frequency in your sense of identity is at a very low level it's basically like being a low level on a video there's certain weapons you can't equi there's certain areas you can't go into there's certain challenges and tasks that you can't accomplish certain monsters and can't feat until you begin to level up this is ultimately why your identity is the most powerful tool when it comes to changing your reality or your outer rule next any Level of importance we have beliefs and beliefs are a huge
huge Factor when it comes to dictating new reality and experience if you have the belief that money is hard to make that money is the root of all evil then you can find yourself into that box where that's true your subconscious is going to reflect that reality you going to begin to see more reasons and more reasons of why those St are true because the Mind likes to confer your beliefs to you meaning That out of those 11 million bits of data your subconscious is going to filter through the data points that prove that to
be correct and that is what's going to be presented to your conscious mind this is why your belief system is an intensely strong tool that helps us create this external reality we experience ultimately that's why this Matrix reality that we live in uses tools that affect and change our beliefs religion started as beautiful Frameworks Of spiritual guidance but nowadays it seems like almost all of them have been taken over and used as divisive systems to control the masses now this is my personal view I will never ever knock someone's religion and I truly do have
the utmost respect for whatever you believe and whatever religion you're a part of but this is truly how I feel and if you read the book outwitting The Devil by nicoleen Hill you'll see how it's pretty fair to come to a conclusion Like this again I have the utmost respect for everyone and their religious beliefs but I do think it is extremely essential to challenge at theas to put them to the test and ask yourself some extremely hard questions because your belief system is essentially the Keystone towards creating your outer World towards creating that perceived
reality whatever you believe you perceive the only reason that your identity is stronger than your belief System is because your identity is essentially belief systems about yourself your belief systems usually address the outer world but your identity is your set of belief systems about yourself and your inner World always comes first your inner World always dictates your outer world it's not the other way around so that's why it makes your identity the most powerful next on the list we have your emotions emotions are also extremely powerful When it comes to creating your reality your emotions
are basically the expression of your identity expression of your belief systems they are an expression of your inner frequency your emotions are a really big key sign to where your inner frequency lies pay extremely close attention to the emotions you feel throughout your day your emotions are echoes of your thoughts your beliefs and your identity emotions should be taken extremely Seriously and they should be under stood protected and monitored if you're constantly feeling certain emotions throughout your day it's ultimately a sign of what actions you should take and Ming forward in your life you see
your intuition is tied in with your emotions your gut feeling and truthfully this is a very sacred thing personally in my perspective and in my beliefs I think our emotions intuitions and thoughts are tools used by our higher self or God or The universe to help guide us to life they are extremely powerful and a man who can Master his own identity his own beliefs and emotions is far more powerful than you could ever imagine lastly on our list we have actions which might surprise some people hearing that actions are actually one of the lowest
breaking things in dictating our reality it seems like everyone in the outer World kind of teaches that your actions are the biggest thing that affects your Reality and your future but it couldn't be farther from the truth action is a physical element within our reality which is ultimately REO our identity beliefs and emotion are something that transcend just the Physical Realm ultimately making them more more influential and dictating our reality although actions are lowest ranking they are still extremely important it's going to be nearly impossible to live a high frequency life to have high frequency
Emotions high frequency beliefs and identities if you're doing these very low frequency actions succumbing to your lowest virtues and really listening to your instinctual animal mind falling into addictions not being able to control yourself basically if you're not controlling your actions your subconscious is controlling them for you you'll be listening to your monkey mind as monks like to call it and ultimately your reality wouldn't really reflect Anything high frequency if you were able to control your actions in the next video in this module we are going to go very in depth on how to take
control of our daily actions but before we move on I want to go over one more topic that really ties in with our dating actions and that is our standards our standards are essentially a line drawn in the sand of actions that we will do and actions that we will never do emotions that we will allow and emotions we will allow Beliefs we will fall in line with and beliefs you will never fall in line with identities that we choose to resonate with and identities that we will never resonate with your standards are essentially a
self-confined line around your inner and outer worlds stating the limits of things you will and won't do essentially your standards are a direct reflection of who you are your identity your inner frequency the level of your character remember how we talked about Everything regressing to the mole the mean is your standard your standard is the bottom line of what things you let fly and what things you will so old ultimately if you have a low standard you allow yourself to fall in love with shitty people you allow yourself to do drugs watch portal you allow
yourself to become fat and lazy skip the gym and play video games all day and detach from your purpose and goals all in the name of feeling comfortable you see truly Everything is in your control you dictate your own inner World which is actively reflecting what your outer world is so it is your responsibility to set your exact standards and these standards need to be non-negotiable you truly need to commit the rest of your life to whatever standards you've set for yourself you need to make sure that these standards embody the future person want to
become and in the next video we'll go more in depth out our standards And show you how to break out of the current ones you have and create I also want to go into the winter effect you see your life is a reflection of your standards a reflection of your daily actions emotions beliefs and identity that's why it is insanely important to create What's called the winner effect the winner effect is essentially a resume of small victories showing that you're the one in control showing that you are able to do the things that you Set
yourself out to do the winner effect is essentially a resume of all your small victories in the past as you're starting out on your journey of self-improvement no matter where you're starting it's important to have these small Victors to show yourself that you're the one to control to show yourself that you can set standards and live by them this builds up a higher level of self-identity it's kind of like training your character in the video Game if you can show yourself that you are the person you think you are and you are the person you
want to become this is what's going to build up with your effect over the years you're going to be able to accomplish larger and larger actions work for larger periods of time get past larger obstacles which overall just fuel back to your sense of identity and really kind of set in stone that you are the person you think you are it's really important to build up that resume Of wins to celebrate those wins and really give gratitude to them and make sure that you let them kind of people into your identity showing yourself that you're
truly worthy of the identity desire and the reality of Desire I also want to touch on sacrifice sacrifice is a huge key to any level of success really if you don't sacrifice for the things you desire the things you desire become the sacrifice look guys in the end of the day we are the ones Responsible it is your job to cut negative things out of your life to make these key sacrifices in order to achieve what you desire cut out bad Friends cut out bad habits cut out everything that is taking away from your energy
from your time anything that takes away from that future self and that future reality glue it again these are some Concepts we'll go over in the next video but it's very important for you guys to understand that sacrifice is not only a Necessary part of this journey it is an absolutely essential part of any level of success if you truly want to see success you must be ready to sacrifice so now that we understand what creates our reality it's time to take control and create that new reality and that new identity that new sense of
self that new set of beliefs that new frequency of emotion and new set of standards for our actions we're going to do this through a vision board and an airation joural Which I know doesn't sound sound too manly fun or cool your vision board is essentially going to be a collection of images and words that resonate with this n faab identity it's important to have very impactful images very impactful words on your that will help you align with this new sense of self and this new reality you're trying to create essentially we want to be
able to look at this vision board habit help us raise our frequency to align with our future Self and our future goals we're trying to achieve and the first thing we want to put on this vision board is our exact goal this exact goal also needs to be backed by an exact date that we want to achieve it I can promise you that the Universe wants to help you through your process of finding success the essential goal behind everything in the universe is growth and expansion so it's ready to help you on this top but
the universe likes exact Precision it wants to know Exactly what you want and when you want so it can Aid you and help you on the process of bringing your dream into your physical reality so the first thing we're going to do is write our exact final goal and back it with an exact day we want to achieve it by for example I will make $110,000 by and put in a certain day of your choice you also want to break down how much sales how much revenue you're going to need to get in order to
make that a reality so here's The breakdown for you to profit $10,000 a month you will need 50,000 Revenue each month at a 20% profit margin 50,000 a month in revenue is $1,600 each week $1,600 each week will be $1,666 in Revenue each day also keep in mind if you're crushing it on Tik Tok organic your margin will be way higher than 20% number two now that we know our exact Financial goal it's important to list some other key components of our Future reality in our future self certain things like where will I live how
will my body look for Fitness bals what car will I drive what people will I be around how will I feel who will I help what freedoms will I enjoy what new opportunities will open up to me what clothes and Aesthetics will I have the key here is to think of an entire future envir really picture the lifestyle that will be unlocked by muchi this goal create a mental landscape of what that Future will look like and then go find images and words that resonate with it so you can visually put it on the board
to be seen every single day number three really need to find inspirational images that touch the heart and soul this one's really important you need to Simply look at your board and see these images and feel a very big sense of motivation and excitement for achieving these goals here's some examples of how you can find images like this what are your favorite Movies what are your favorite scenes in certain movies what are your favorite movie characters what are your favorite celebrities or people who motivate and Inspire find images that tell a deep story that resonates
with you are there any moments in history that resonate with your soul think of any story any trial someone's had to face any obstacle someone's overcame think back to your childhood think to the things you've gone through what motivates ultimately Here's some examples of images that I really resonate with and things that kind of motivate me uh avatar The Last Airbender was a show that really defined kind of like my identity and beliefs and a lot of things that I resonate with and it was something I was exposed to a really young age and ultimately
seeing a made me feel like I was the Avatar made me feel like I was a like I had this specialist to me that the world relied on me like I was the bridge from the Physical world and the spiritual world just like him and ultimately just who a is is something I try to embody and this show I just can't even explain the the impact this show had on me I really like the sun Warriors episode where a and Zuko have to hold the fire and take it up to the Masters which ultimately like
two dragons fly out and show them the truth behind fire Ving and that scene I don't know why it impacted so much I don't know if you guys can see it but I Literally have hands holding fire to represent that moment that's how much I love that episode it's also going to be hard to tell but that is Southern air Temple where in was born and I have that in the vision board as well ultimately I really just I can't explain how much this show means to me these like golden scenes of A's past and
and I don't know man just the storytelling everything behind it hit me on such a deep level I also really liked the anime Sword Art Online um mainly the first season with cutio and his storyline of being stuck in that video game and I don't know my my entire youth um for second grade all the way till like I mean now basically too has been very taken over by video games and just that storyline like the character Tio really reminds me of and I truly view life as like a video game that we're all a
part of and I don't know that show just resonated with me on a very deep level um Jay Alvarez uh just As a human being and like the tattoos he has has been such a huge inspiration in his videos in like 2014 and 15 really struck a core with me and kind of showed me how much the world has to offer and really killed a lot of limiting beliefs Within Me of like certain thing you can achieve at certain ages and just his overall aesthetic and outlooks on live for something that I really resonated with
so much so that I counted down his tattoo artist just to get a style Similar to his ultimately we also have some travel stuff up here I've I've always wanted a lambor gige ever since I was young so I threw that in there I really want to visit Dubai and just trap of the world as much as I can and I really like the Aesthetics uh really like high quality homes and buildings and I really want to live it's some sort of like high-rise apartment that is very minimalistic and futuristic and then down here we
have a building that I Would love to own for a company void energy which I have ultimately had to put on PA which sucks or due to the upcoming recession so in order to best Safeguard my wealth I realized that it's probably not smart to open up one of the riskiest business models during a ENT recession so that's on pause for right now but that's something that I would love to do is on my own building um on my actual vision board I have the void Energy logo of the company kind of made Here on
Photoshop yeah ultimately these are images that really strike a chord in me and really motivate me and excite me about the future next we have some different words so I have a obsessed up here destined patient fate I will never give up I am worthy 100,000 profit a month that is a goal for me abundance and ultimately these are words that I kind of need to need to hear and things that I need to embody to reach the goals that I have personally so putting words Like that on your board are going very very impactful
which leads us into number four we need to figure out some words for youris board put together a list of words that you think explain the person that you're going to have to become explain the level of reality and will be experiencing things that you can look at your vision board or really feel and get excited about now let's quickly jump into how to make this vision board the first thing you need to do is locate What type of board you want to make I have all of my own cork boards you can see the
one right there and the two right there but you can essentially dra on anything you could put just pictures blank on the wall you could grab a white board and just put them up with magnets you could just tape images on toer it doesn't really matter what your board is the main thing is it needs to be really close to your computer where you're going to be working so you can see the Board daily I'll show you guys real quick we have three right there one more right there then two over there and warm up
there essentially my entire office is surrounded by them so I can't really escape and anytime I'm feeling down or discouraged I can just look at them and kind of eras them her frequence so once you've located your board you need to figure out exactly where it's going to go inside your the next step is locating the images you want to put on and set up All the text and really just organize everything so you can PR all out cut them up and put it on board easiest way to do all this is going to canva.com
ultimately we're going to be using canva for the entirety of our e-commerce Journey it's a $12 subscription each month but I promise you it's worth every single set Cana is an absolute necessity through this course we first need it to design our vision boards we will then be using it for logo designer and tons of Other things moving forward below this video in the description I have an affiliate link that should give you an extended free trial so make sure you click that link it is also an affiliate link so it does help me out
and I really appreciate it Cana has a ton of images in its own library and a ton of amazing fonts so you should be able to find almost everything you need there when it comes to images you can also use Google images or unsplash.com to find more kind Of aesthetic higher quality images now this next part is important you need to find your board and grab a piece of paper and hold it up next to the board to see the relative size of a piece of paper and how it will fit on the board let
me show you so right here we have my vision board and a piece of paper next to it ultimately when we jump into canva we need to create a design template that's the same size as paper so when we're on cano we can grab our images and Put them on this piece of paper to understand how big they're going to be when they actually come onto the board this is really going to help you design the board with perfect Dimension sizes to understand how everything's going to look and really assemble something that looks aesthetic it
is important though to put more images than you need and more text phrases than you need just in case when you print stuff out if the sizes don't really work you have more Images to throw in if there's any empty spaces you need to fill next to print out images you can either do to your house or go to CVS they have a really high quality image printer but I think it's kind of expensive so you can also go to like office nexts or Office Depot you can just look up the store and now like
call a local store ask them for their email send them over your canva designs and tell them you want them print it out in the highest quality Paper they have next if you need to hang up your board you need to get these velcro strips these 3 end command strips are really good they can hold up to 16 lbs of weight what's good about it is there's a sticky side that sticks to the wall and a sticky side that sticks to your board and then you can velcro them together like this meaning you can take
your board off bring it back down switch out the images anytime you want to kind of upgrade your board and then just Velro stick it back onto the wall now that our vision board is done let's jump into our daily affirmations Journal this is going to be a very important part of every single day moving forward every morning you're going to sit down for 10 minutes in front of your vision board conturing up the emotions this was your current reality how would you feel Hing up emotions of gratitude and depreciation acting as if this vision
board reality is your curb reality now You want to act as though you've already achieved everything on this board feeling that level of gratitude towards yourself for achieving it and towards the universe God or your higher self for helping you on your path to achieving that reality if you set in front of your vision board for 10 minutes each day doing this this will quite literally raise your frequency to the exact level of that reality of schals and we know if our inner World frequency is high then Our outer world has to align with it
this will essentially speed up the process of your dreams becoming a reality after we've done that for 10 minutes it's really important to pull out the affirmation jural and we want to write down affirmations and statements that resonate with our new found self and our new found reality writing down statements like this and putting them out into the universe is extremely powerful you can do them verbally as Well as write them but these statements should be a direct reflection of your future self and the reality you're trying to create here is a list of example
statements you could write in your Journal State I am worth $10,000 a month profit I'm so grateful I achieved my exact goal un exacted I put in work and stay diligently focused on dreams and goals bringing them to reality I operate a frequency 20 times higher than others around I am strong smart and Perfectly equipped with every tool I need for Success others feel my frequency when they are around me it inspires and uplifts them to others look at me for guidance and help I bring light and happiest to everything around I'm worthy I will
achieve I am the master of my own fate each warning you need to be set in front of your vision board for 10 minutes and spending 10 minutes on your affirmation J there's no rules to the things you write but they Need to be statements that you personally resonate with and you think EMB bonding that future self and future go lastly before we wrap this video let's talk about some practical life changes you can make to help you resumate with this new self and new reality the best thing you can do is start changing your
Environ start going a fancy restaurant start treating yourselves to things you usually would you need to stop focusing on scarcity And lack stop looking at Price tags stop limiting yourself to theid you can experience you need to start focusing on abundance this is our time to take action and to show ourself that we are worthy of this change to show ourselves that we are in control that we can actively break out of this old identity assume a new one and start living in this new environment this new reality that we are going to actively create
consciously it's important to match These inner World changes with outer World experiences obviously only do things that are within your means that you can afford to do but if you're truly trying to level up it's very important to show yourself that you're worth the EV level in that you can spend money with yourself it's really important to cultivate that new environment go to that fancy restaurant once a month go look at a fancy new car on the dealership go look at new clothes and Designer stores if that's something you're interested in go drive around really
nice neighborhoods and imagine what it would be like to live in these houses start setting your frequency higher start setting your focus and start aiming higher imagine all these things are yours already the only thing that's truly separating you and them is time the moment you change your inner frequency these things become yours instantly the only reason they are yours In this exact moment is because it takes time for the hour world to bend to your will and match with your newly set standards guys money is all around millions of dollars are in circulation every
second spend some time tapping into what that mean see money up close see wealth up close see abundance feel abundance you guys need to understand that there's people making millions of dollars a month you making $10,000 a month with your e-commerce store isn't Even a drop in the bucket of the amount of weth it'ss out there promise you you can do this it's very important to hold this new identity this new reality and this new future very close to your heart you need to baby it nurture it and protect it at all costs remember it's
okay to feel disconnected from things to feel discouraged to feel low frequencies it's okay to feel unworthy at times but in those moments you need to sit down with your vision board and to sit down With your aerations journal and charge back up your frequency charge up your actions charge up your emotions your beliefs and your sense of identity remember that life always abs and flows but you are always able to control your reality and get back on the past anytime you're truly feeling down and discouraged close your eyes and picture your future self in
10 years they have accomplished everything that you set out to accomplish imagine they kneel down to You and lend a helping hand lifting you up towards your goals inspiring you and showing you that you can do it your future self is always there to land ahe you in all honesty they probably love you more than you love yourself in this exact moment they're truly there to call on them any time no one will ever have your back like your future self will also feel free to do this with your past self one of the most
powerful things that happened to me throughout my Experience in going counseling was the counselor told me to Envision my past self going through all these traumas going through these horrible events that I was there to witness and told me to imagine my current self now going and huging and helping and being there for my own s and truly we did like a full meditation we did this whole thing and and that was a very big breakthrough for me and it's also very strong to be able to do that with your future self picture Your future
self that's acheve this coming down and helping you on this path because I promise you guys anything that you could achieve in your ground you could achieve in your reality and time is non-existent that future self is there to help you you can call on that that's truly something also feel very open and free to communicate your struggles and issues and any down times with the community we will always be there for you and Happ your back Remember to stay away from from pessimistic views coming from a place of negativity and just outright complt we
always want to share our experiences in a positive light but it's truly okay to express your emotions to express how you feel and where you currently are in life you're always welcome to express your situation I just want to make sure it comes from an optimistic Viewpoint and ultimately guys that wraps up this video it was extremely long I've been filming For an hour and 44 minutes already but I want you guys to understand that everything I've shared with you is Food For Thought these Concepts truly are seeds once they are planted they can take
growth and really teach you a lot about life let these ideas perspectives and thoughts teach you over the next couple of months apply this information to different moments letting that seed of understanding take root and grow into something beautiful you'll be Mind-blowing a the Mount of insight and open doors for you on the path towards achieving the future you desire here are your actions read the untethered soul and the for reents create a new set of Standards cultivate your winter effect by staying true to yourself remaining discipline and practicing your new set standards create your
vision board purchase a daily affirmations Journal start creating a new environment for your new found idea clean your room Rearrange things set a new stage for yourself as the main character in this movie of Life all right so we just took an extremely tiny glips into the rabbit hole of spirituality I know those videos must have seemed really long but I promise we barely scraped the top of the iceberg but now that we slightly understand how our inner World works and how our outer World functions with the seven universal principles it's now time To connect
our inner world and our outer world together taking full control aligning our actions emotions beliefs and identity together towards our goal for massive success [Music] we're going to be accomplishing all of this through one little chemical in our brain and that is dopamine so what is dopamine you've probably heard about it before but don't really understand the full extent of it dopamine is Essentially a navigational chemical in our brain dopamine is designed with one single purpose in mind to help you navigate and take certain actions and go towards certain directions in life dopamine essentially programs
your subconscious mind and primes it towards what actions you should take it does this through rewarding certain actions with large spikes of dopamine and the feeling of dopamine and hitting a large Spike of dopamine is essentially feeling A large sense of pleasure and fulfillment this process is essential to Nature in ensuring that the action of an individual aligns with the best actions to take for the further evolution of the species here is an example a fox is hungry so it searches for food after hours of hunting it kills a rabbit as it's eating the rabbit
the brain rewards it with a huge Spike of dopamine another example there's a male Fox attracted to a female fox they mate and their brain Rewards both of them with large spikes of dopamine the reason I brought that up is because food and sex are the primary example of a natural dopamine release the brain releases this chemical as it realizes that this action further evolves the species as a whole through rewarding the animal with this large dopamine Spike the subconscious realizes that if it keeps doing these actions it will keep getting those dopamine spikes since
animals obviously have lower Levels of consciousness than us it's very important that dopamine can be released to help them navigate which decisions to take throughout life but the most important part is it's getting the animal to repeatedly take these actions usually any task that rewards a large amount of dopamine is a pretty challenging and hard task to achieve or accomplish that is why the brain provides this huge Spike of dopamine essentially acts as a motivation for the Animal to do hard tasks knowing that it's going to get that dopamine Spike at the end the brain
provides this dopamine spike is basically a huge chemical form form of motivation that ultimately allows the animal to accomplish impossible tasks it will go through physical pain hunt for hours and do anything it takes to get that dopamine hit ultimately tasks that it probably wouldn't do if it wasn't subconsciously programmed to understand that the Dopamine reward will be at the end and since humans are glorified animals we have the same process ingrained in us and honestly we would not have the reality we know today if nature didn't somehow create this process over the years as
Humanity started to evolve scientists started understanding dope and really doing research on how this process works scientists began hooking up devices to rats brains that would stimulate their dopamine receptor if They took a specific action essentially they created a little button and anytime the rat would go over and push it it would get a huge Spike of dopamine to their surprise the rat became completely obsessed with hitting that button it would ignore its food it wouldn't drink water it would go through electrical currents it would walk over painful objects just to hit the dopamine button
there was almost nothing they could do to stop this rat from running toward WS The button and hitting it and of course Through The Years corporations got their hands on this information and began creating products and services geed solely towards stimulating our dopamine receptors and over the years eventually being able to create nearly perfect dopamine releasing systems Tik Tok is probably the best example of this truthfully the algorithm that runs Tik Tok will go down in human history as the most powerful and effective dopamine Releasing system Humanity has created so far essentially every business you
can name utilizes this information to get you coming back to their products and services over and over and over again just like the rat sacrificing your future success your money your time your freedom sacrificing relationships and basically anything just to get your hit of dopamine with porn fast food drugs video games social media movies TV shows the list basically goes on forever you See dopamine was designed to be released after accomplishing a huge challenging task like hunting or finding a mate now you can simply get huge dopamine spikes by reaching in your pocket and grabbing
your phone this is ultimately what allowed our species to evolve into a fat lazy confused unsatisfied mess we're in today and essentially we're programmed into this kind of dopamine slavery at a very young age basically through our unconscious parents who string us along Into all these unhealthy behaviors that are basically just social norms at this point think of what you would do as a child before going to school you probably eat your sugary horrible breakfast of like Eggo waffles or cereal and you probably watching cartoons the same time you were eating that breakfast from a
young age our dopamine receptors are rewarded for behaviors that take zero effort as this kid is eating his sugary filled breakfast he's getting hit With a huge Spike of dopamine that's because sugar is hard to find in nature so when an animal would find it they would get hit with a huge Spike of dopamine but nowadays all you have to do is go downstairs open up some plastic packaging and get hit with the same amount of dopamine that an animal would get hit with after days of hunting plus meanwhile this kid's watching cartoons as he
eats the sugary food meanwhile the cartoon is programming him with whatever Agenda the media company's throwing at him but also when you're watching shows you kind of subconsciously view yourself as the character so if the character accomplishes something you get dopamine releases as well ultimately you get the point it's pretty easy to see that in our modern world we're almost doomed to live a life of dopamine slavery train to succumb to our lowest virtues and values in order to get our dopamine hit as we grow older it turns into drug use porn Addiction and we
slowly progress into worse and worse wor behaviors searching for the easiest path to dopamine the more you do these instant gratification based actions the less dopamine is rewarded each time which essentially forces us to walk down this breadcrumb path to hell and being woken up to information like this is not too fun it has a pretty dark nature realizing that our entire Society is built off systems like this to realize that systems like This were consciously created by others realizing that the true people in power in this world want mindless slaves who are distracted by
their own Primal urges who are too dumb to question anything and ultimately just people who accept reality and will work to just simply survive but with all that being said essentially no one is to blame for your reality but yourself greed will always take over people companies will always optimize for the most profit and Governments will always want mindless citizens or it creates too much of a problem for them to manage everyone at the end of the day you own your own inner world no one can take that from you no company no system no
government or any amount of dopamine can take over your your inner world and suede you to take actions you don't want to take unless you allow your actions emotions beliefs and identity fall into resonation with statements like I'm Addicted to X I'm not an overachiever I don't have what it takes I'm depressed I've always been like this I can't change you see ultimately words are spells that create your own reality the thoughts you think and the words you speak quite literally cast spells around you why do you think it's called spelling ultimately this is why
I've gone so deep with explaining your inner world so I could present you with this idea today and we could ultimately come To this conclusion together you are the one that's in control of your life you're simply not limited by anything some of you might believe you're depressed maybe you've even been diagnosed maybe you take medications maybe someone told you you have a chemical imbalance in your brain and you're doomed to live a life of depression that all you can do is take mind-numbing medications to hopefully manage it for the rest of your life and
Maybe you agreed maybe you allowed that information to resonate with you maybe you allowed that statement to creep into your identity maybe it took hold of your belief system maybe it took power over your emotions and started affecting your daily actions you see the most powerful way to control someone is through changing their identity and you see how just accepting one identity statement ends up with you being fully controlled by it if you align your identity with Something and your beliefs fall in line with that identity then your emotions are governed by it and then
ultimately changing your daily actions completely boxing you into the reality of whatever identity statement you resonated with if you don't don't want to feel depressed you simply cannot identify yourself as someone with depression I think ultimately a lot of people in our society have allowed themselves to resonate with statements that limit Themselves that give out the control that they naturally have as an individual I think a lot of people in our society have also Fallen victim to millions of different sources of dopamine becoming completely addicted to them and pushing that dopamine button has become their
only sense of fulfillment in life accomplishing nothing searching for the easy way out hoping to become rich with minimal effort subconsciously thinking that true Fulfillment can come as easy as all their addictive forms of instant gratification everyone is used to receiving fulfillment in a blink of an eye everyone has such a low expectation of what it takes to feel real fulfillment and success in life let's think about video games through a couple minutes or hours of hard work on a video game you can level up your character get access to new weapons rank up and
make tons of money inside the game reaching All sorts of levels of fulfillment through easy toore dope mean releases that the game developers consciously designed to keep you addicted to their game the game of life doesn't have these little breadcrumb paths to dopamine that easily allow you to feel dopamine in senses of fulfillment without conscious mental activity in life you can put months or years of work into something without a single milligram of dopamine being released having almost nothing to Show for your successes life is on a scale 1,000 times larger than these video games
then these Tik Tok algorithms sugary food and porn sites an animal will hunt for days on end working their asses off just to Simply eat to get their dopamine release meanwhile all we have to do is go through the McDonald's drive-thru and we're still pissed if we have to wait 5 minutes in line to get our sugary saturated empty carb piece of meal that releases 10 Times the dopamine that the animal would receive through a full day of hunting so if we want to break free from a lifetime of social programming and dopamine addiction the
best thing we can do is a dopamine detox dopamine detoxes are a huge and absolutely essential component for a success if you're living in a reality that even slightly mirrors the one we've been talking about this whole time then one of the most beneficial things you can do is reite your story And to recreate yourself on your own terms I thought it would be perfect to bring up the topic of dopamine detoxing once we went over all the inner world work explaining the vision boards The Daily Affirmations so we can now utilize the last Keystone
the last nail in the coffin to finalize our success and truly create the lives we desire so what is a dopamine detox dopamine detox is essentially the process of rewriting your brain through reprogramming your Dopamine receptors we do this by cutting out all forms of instant gratification essentially anything that has the ability to spike your dopamine without requiring a ton of work needs to be completely cut out of your life then we replace these old dopamine habits with new real habits that give us a real sense of dopamine essentially if we do this properly we
can only receive dope mean through accomplishing long form tasks or overcoming large challenges This will give us a natural real sense of dopamine and get us away from all this synthetic dopamine that's produced through these addictive based systems products and services that ultimately turn us into consumption slaves basically there's two people in life we have consumers and we have almost everyone in our society is a consumer they are Mindless Drifters modern-day slaves dopamine addicts with one goal in mind while on the other hand We have the path L traveled we have the producers people who
create things people who live live life intentionally and consciously people who live in line with their purpose and passion essentially people who receive dopamine through healthy and real sources people who receive fulfillment based on their conscious actions and efforts these are the people we want to become so here's how we do it we're going to be cutting out every form of instant gratification We possibly can things like video games porn junk food music social media movies TV shows drugs alcohol and replace all these bad habits with new healthy ones that actually give us a real
sense of fulfillment and achievement things like working out meditating eating healthy working towards a specific goal something that's on our vision board actively working towards that reading yoga stretching or just simply setting out in nature through this process you Quite literally reroute all your chemical and neural Pathways within your brain and body by cutting off every form of instant gratification we naturally can only be rewarded with dopamine through delayed gratification through actually accomplishing things that get us towards the life we want and the person we want to become here's the secret dopamine has to be
produced can't turn off dopamine ever the only thing you can do is change the direction that Dopamine is pointing towards remember I called it the navigational chemical dopamine is essentially a compass and all of your compasses are pointing down the path towards hell through instant gratification meaning you literally don't have to work towards anything in life dopamine is simply spawned out of thin air by going through a drive-thru or sitting on your phone and once everything in life is handed to you that's when things can begin to turn Dark if you have zero challenges in
your outer world you begin to create challenges in your inner world this is because as human beings we are naturally designed for Progress dopamine must be released we must work towards bettering oursel for the Improvement of the entire species this is why dopamine is here this is the essential purpose of dopamine so if we have zero stimulation from our outer world the mind starts creating problems for you to solve you Start getting faced with challenges and tasks in your inner world just so you can reach levels of dopamine by solving these problems in your inner
world so if there's no stimulation from your outer world the mind starts creating problems you can solve so you can get your hits of dopamine you start getting faced with challenges and tasks in your inner World which is completely unnecessary you don't need that in your life mental issues only manifest when you have zero Sense of stimulating work in your outer World let me say that again mental issues only manifest when you have zero stimulating work in your outer World Now that statement opens the door to a six module course itself and a large list
of a ton of other things but I want to Simply leave it at this a dopamine detox is an essential part of success you must break the tie from being an unconscious consumer and migrate into the lifestyle of the producer the Creator the Conscious and intentional being here is my exact protocol for a full-fledged dopamine detox you'll have to follow this protocol for one week with zero exceptions here's my Protocol no porn and masturbation no alcohol or drugs no breakfast you must do intermittent fasting no unhealthy or processed Foods no Mindless entertainment through social media
movies TV shows YouTube none of it you must work out every single weekday even if it's just For 30 minutes you must drink as much water as you can each day I try to do a gallon every single day you don't have to do a gallon but I really advise it you must meditate for 10 minutes each day you must Journal your thoughts and feelings for 10 minutes each day and you must read 10 pages a day you must work towards your desired goal for 2 hours each day so that would be our Drop Shipping
Store trying to get the $10,000 profit a month you must get 8 to 9 hours Of sleep each day you must spend 30 minutes outside even if it's just sitting in grass or going for a Mindless walk this one's a hard one you can't listen to music the entire week you also must adapt into cold showers you can do a normal shower but you have to turn it to cold at the end of the shower at least and try to get into taking full cold showers if you can and lastly you must have absolutely minimal
phone time no more than 1 to 2 hours a day and try To keep all of your tasks on your phone and on your computer as organized conscious activities that are going to progress you to become the person you want to become now I know that protocol is absolutely insane and for doing that for a full week is honestly one of the hardest things I've ever done in my life anything you've been avoiding in your life must be addressed at this time since you will have a large amount of new free time since you have
no Distractions anymore you have the time to explore yourself to explore your reality and to explore the things you've been running from your entire life through distractions most of us don't even realize the things we're running from through avoidance distractions and instant gratification so when these things are gone you essentially see an entirely new side of yourself your mind your actions your reality everything it's almost like you gain a new level of Consciousness that you've never had before this is your time to heal to kill your old self to solve problems and actively recreate yourself
through conscious and decisive action we are no longer going to run away from our problems we are no longer going to hide in instant Gra ific ation and Mindless distractions this process is essentially going to shine a light on your soul and on your entire life as a whole showing you things you didn't realize before Bringing up emotions you forgot in order for you to process them I promise these 7 days are going to be like anything else you've ever experienced and it's going to be extremely hard I followed this protocol last year this exact
one I even had some more rules on top of it and truthfully it was so hard to get through all seven days on day five I found myself just angry just frust frustrated and mad for no reason so many emotions were rising up from my past and I was forced to process them there was nowhere I could run there was nothing I could do to distract my mind and ultimately I saw a new level of reality I was able to analyze my thoughts and actions and truly see myself from a third perspective I promise the
value you're going to gain through these seven days will exceed any expectation you have for the process the beauty about dopamine detoxes is that you don't have to do this forever you don't even have To do this for a long time it's one week out of your entire life you just need to accomplish this hard reset in order to break free from the past and consciously create a meaningful future moving forward and then you're done you don't need to follow this protocol forever because now moving forward into the future you're going to have this understanding
to help you navigate correctly through the actual decisions you want to make you will no longer fall Into unconscious pattern habits and actions but if you do you can just do a simple dopamine detox again it is healthy to do these one or two times a year just depending on whenever you need it and if this exact protocol seems too challenging you can do this for a 3 to 5day time period or you can do a full 7-Day period with less rules and slowly work your way into doing a full 7-Day dopamine detox with my
exact protocol you're welcome to go at your own pace But I promise you if you have the courage to jump into the deep end and do the full 7-Day protocol I promise it'll open your eyes in a way you could never imagine and it's ultimately worth all the pain and struggle of jumping into the deep end now since you have to read 10 pages a day this is the perfect time to pick up the book The cabalan that I mentioned before for as well as the book the science of getting rich you need to finish
these two books before anything I Ultimately have a list of like 30 books I can recommend you guys but it's extremely important to get to the other books when you're ready for them before we end this video I want to quickly reiterate how powerful this process is dopamine is quite literally the most powerful and potent form of motivation that exists on the planet and I'll show you how through a little example think of your Consciousness think of yourself as a little Surfer out in the ocean now Think of dopamine is a massive way W essentially
an unlimited source of power previously this immense power this huge wave was driving us in the wrong direction forcing us into our comfort zone and it was directing us towards that path to Hell through instant gratification addiction and endless consumption but now that we' have changed the direction that this navigational chemical is pointing we literally have an unlimited source of Power behind us to take us absolutely anywhere we want to go in life all we have to do is ride that wave choosing the direction we want to travel this wave will never die all you
have to do is keep writing it once you accomplish this dopamine detox it's important to give yourself a pretty large reward like we said in the first video it's extremely important to celebrate your successes and this is a huge success a major win for your long-term growth and Self-improvement make sure you treat yourself but you need to be careful there's only one rule with that you can't reward yourself with allowing yourself to do negative habits here is a perfect example I just finished my dopamine detox so now I'm going to watch porn and smoke weed
again this literally just puts you back in the circle of self-sabotage taking you further away from your dreams and changing that navigational chemical to point back in The direction we just worked so hard to change you need to reward yourself with things that bring you closer to the person you want to become we need to think of our future self as a millionaire that's accomplished all of these goals how would that person reward themsel for tasks they accomplish they'd probably go buy something nice go on a very nice vacation get some new clothes go to
a fancy dinner help out the people they love treat yourself to things like This even if it might be a little bit hard on the budget reward Yourself by showing yourself what wealth looks like live a day in the wealthy man's life go to a fancy dinner get some new clothes go look at new cars go look at new houses just be in the environment of these things reward yourself in ways that will make you feel proud of yourself at the end reward yourself with actions that resonate with your new found identity and lastly we'll
leave You off with our action steps number one begin your dopamine detox protocol go make a post in the community group with your exact protocol the amount of days you're doing it and the exact day you're starting once you finish this protocol come revisit your post and let us know what you learned and what you experienced number two read the cabalan and the science of getting rich little tip I like to order the book on Audible and have a physical copy so I can listen To it as I'm following along and number three get ready
to finally jump into module 2 and start our journey into eCommerce hello hello ladies and gentlemen welcome into the second module I have put an ungodly amount of work into organizing this and perfecting it and I'm quite the perfectionist so I can quite confidently say that this is one of the best things I've ever made and something that I am the most proud of this course means a lot to me and this Community means the world to me I truly understand my duty to you guys and I can promise you it's the highest priority in
my mind to make sure you have an absolutely amazing experience going through this course being a part of our community and in the end of the day everything that I do is to provide value to you guys seeing you guys grow gives me the most fulfillment I could ever imagine it's very deeply aligned with my purpose with my soul and something that I just truly enjoy doing teaching and seeing people grow is one of the most fulfilling things I can imagine so with all that being said let's go over what I'm talking about in today's
video today we'll be diving deep into one of my Tik Tok stores that's had some pretty notable success this store was operated solely through Tik Tok I'm going to be breaking down basically everything you guys could want to know the products the adss the website how I found the product And everything along those lines I started this store basically at the exact same time that Tik Tok ads were born so this store was where I learned everything this is the store where I tested everything and really found the strategies that work for me today so
without further Ado let's Dive In [Music] all righty boys welcome into the back end of my first Tik Tok store so I believe this is the first time we've Gone into the computer together no no um webcam no fancy Studio setup so in this video I wanted to be more candid and relaxed and basically just break down my store show you guys anything and everything you might want to know anything you might need to know so you can replicate these successes on Tik Tok yourself so this store was done solely through Tik Tok looks like
we started around August yeah August September is first month had like 30k in sales yeah We had we had some really big instant successes if you take two seconds to look at the graph you can see there's a lot of issues a lot of um big tanks and sales huge explosions big tanks and I'll really really dive into everything our average sessions was a little bit more I usually want to see sales higher than this number customer rate returning was pretty decent I'll also be going over my biggest Facebook store that I had and um
showing you guys literally all the Analytics and everything for that and so it'll be interesting to see how the numbers compare and contrast um but yeah 1.43% um returning 2.26 conversion rate I believe that's pretty standard average order value was 34 but we bumped it up here at the end and I'll talk about how I did that had almost 20,000 orders here you can see the personalized necklace was the top product and we'll get into the whole website almost 99% um traffic on mobile I'm guessing the Desktop people saw Tik Tok ads and then came
in later on the computer they opened an email from us or something along those lines so we primarily targeted the US that's pretty common for all the stores that I run Canada and UK definitely had some notable um sessions China in there too as well that's kind of funny I think that might have came from organic CU we we definitely never targeted China but yeah these are some of the numbers so let's jump into the Store so if we hit here you're going to be very underwhelmed very very underwhelmed and there there's some ups and
downs with this store so this was the the testing store if you will this is where I really learned everything with Tik Tok and kind of got my feet wet and saw successes and overall for kind of like having a testing store being able to hit almost um 800,000 in like a year is pretty good in my book but this store is basic and I'll tell you why it Wasn't kind of developed into higher levels later in this course I'm going to be going over like literally hundreds of websites showing you what's good what's bad
different brands all those good things and you'll notice through the video that I'll do later that this is a very bad store this is a very simple store it's a very easy store it's it's nothing special at all but it was still able to bring in 770,000 so this is the store to give you kind of A story line of how it came to be the first thing I want to go over is this the Vintage photo keychain this this is the the product that started it all so let's go to the product page again
underwhelming very very underwhelming it's almost unbelievable to think that this store actually brought in that um amount of money but it just goes to show you that um I think a lot of beginners a lot of people that if this is your first store you're going to be really caught Up and like oh I have to make my store perfect or I'll never get sales or all this money I spend on ads is just going to go down the toilet cuz they're going to come see a horrible website and never purchase and honestly it's just
not the case you'll you'll come to find that in my later video when I do case studies of other people's stores and other brands and break things down that a lot of stores look like and they do millions in sales right there's a lot of Boomer websites they look really bad I'd call this a boomer website for sure right this looks horrible this is a video I took in a spiritual shop with my girlfriend that's her hands holding the thing you can literally see me in the pictur like iPhone video 2 seconds AliExpress images like
it does not get easier right and I don't recommend this I'll be honest this store is still testing phase it was never branched out into the full branding mode because this Was testing grounds and again because we had so many issues it was too inconsistent and there was um bigger opportunities and other stores I wanted to focus on instead of just this but honestly if I took this to the full brand mode like kind of what I'll show you in the later videos of stores that go into full brand mode I think this could do
Millions a month in sales honestly I think it it could fully take over the whole industry and honestly I Think this product's decent right now but be careful with me saying that a lot of people are obviously going to go jump in and try it so um be aware of that yeah to break down kind of how the store came to be my Facebook ads were down I got taken down Tik Tok was uh just coming out and I wanted to jump into it and I had a friend that recommended me the the relationship Niche
he said um it's it's doing well on Tik Tok I have a store that's doing it why don't you go Give it a shot so I looked up products that kind of fit this relationship Niche or like a a gift for a loved one and that's obviously where the name came in super simple like this is just text on camera guys like boys this is as Bare Bones as it gets right so attempt this product and the reason I chose this product is because I found a good video ad for it so I did what
you'll later um come to understand as the reverse method the reverse research method which we'll Get into later but I found the video ad first so that gave me the framework of everything I needed CU if you find a winning video ad you see an advertisement on Tik Tok tons of views tons of likes it shows that that's a winning product and it also shows a winning video ad and it also shows a winning website it also shows a winning product description and so on it shows an entire blueprint if you will of a good
product so I found a Really good video ad and um basically just took it honestly I basically just took their ad um I outperformed them on advertising on budget and uh believe it or not this website was better than theirs which is pretty sad to say but yeah this product took off and this was um basically probably up to here probably around 200 300K was brought in and around January something really cool happened so I mean yeah go go visit this website loving Surprise go study it a little 10% woo everything's designed for mobile so
so do keep in that do keep that in mind um the the desktop version is not the best but it's it's pretty ass in general but anyway something amazing happened January I found this brand where so these guys to give a brief history on them they started as like a pet channel so the dude that runs this he was running or maybe still is running a very big like dog page some Instagram page at Like millions of followers so they started selling these dog rings and they they started selling um this pet necklace and then
they found the heart necklace and then they just really branched into like Photo custom photo bracelets everything and so I saw some advertisements for this product I was like ooh loving surprise doesn't that fit perfect maybe I can out brand him right maybe I can outwork this guy maybe I can take some inspiration from him Take this product and go even farther so jumped into this product and that's when we saw basically this so it it might have been this one here a little bit too but these big um divots these big horrible downfalls were
ad accounts being taken down and this is still an issue with Tik Tok a little bit but not as much because you have to understand that Tik Tok was basically birthed in like this time period right like right around here so it was brand new Absolutely brand new There's issues there's a ton of things and my ad account got taken down many many times but basically this product was probably like over 400,000 so definitely um maybe even five honestly maybe maybe five so a good majority of our sales were coming from this necklace and sad
to say I didn't even Branch into the bracelet and the bracelets there top product right now if you click their Google ad it goes right to the bracelet so that's kind of How you know their top product I'll be teaching you guys a bunch of little hacks like that but they're sending all their Google traffic to their top product right they're not going to send it to their worst product so this one's the big winner right here I don't know if these reviews are legit but these guys they're still kind of sleeping like honestly you
could still scale this product up a ton and brand it in a way better way I don't want to be like a Super big advocate for this product this this kind of like industry because I haven't tested it in a while and and maybe it is dying maybe it is dead but if you have good video ads you can make anything come alive and and this was a really good product and it wasn't too long ago right I mean depends what time you're going through this course Everything's Relative right but it was it wasn't too
long ago from one I'm filming this now so definitely some um Potential there so we we tried some different products um we did like a a sterling silver kind of like a upsell for it we try to jump into the pet Niche targeting pet people making like pet videos this calendar keychain took like a little bit of buzz it maybe got like 10,000 in sales and just kind of fizzled out we couldn't get good video ads going for it and that's something you'll come to find with Tik Tok and with Facebook as well is your
success is based on your Video ads honestly so obviously you have to have a good product right obviously you have to have a decent website at least but um this is a good example of not having to have the best website but truly at the end of the day the the absolute best thing aside from having a winning product because we know we need that the most it's your video ads so all these big influxes came in when we had a really good video ad a really good video ad right so oh our video ad
died oh ad Account went down oh we got the ad account back and then oh we got a new video ad working really good so um obviously I'll explain everything in depth but that's a good kind of gist of the storyline of the store and now I want to jump into Tik Tok and show you guys a little bit um about the ads we're making and give you more context there so loving surprise is the brand name and if you'll notice here we have some videos with some decent views we got 2 Million 1.7 but
there was way more so so let's start at the the start of the story you can see all of these video ads for the little um keychain right with the little photos in it then the calendar didn't see too much success and then we got the photo necklace going so we had some ugc people these basically were all of like our own personal videos but the real thing that was bringing in the majority of sales lowkey was basically just grabbing where felicity's ADS so let's let's quickly dive into their Tik Tok so let's check some
of their ads and I think why I saw so much instant success is I was able to outperform them on ads um at the end of the day I think the guy that's running this store is pretty good he knows what he's doing to a a decent extent with e-commerce but um I think um I was outperforming him on ads because we had views um up to the 13 14 15 million on some videos and that's where we were Getting a bulk amount of our sales and these views aren't organic so we'll we'll dive into
a bunch of things I'm I'm probably getting ahead of myself in explanations but it's good to know so this is what's called a spark post ad and what that is is this is an organic Tik Tok video they made it they posted it on Tik Tok itself then they went into Tik tok's advertisement platform picked this video as the video ad started pumping it full of money and that's Where all the views came that's where all these comments came from so almost all of these are spark ads so if we understand that we can understand
that okay this video got a ton of sales but it fell off around 9 million views right or else he would have kept the ads going it'd be a billion views right if he's still making money he would have kept going so that's a cool way you can kind of jump in and understand how good a certain creative is how good a video ad Is this one was a really good hook so basically what I would do was grab these videos I would use this hook this hook um we never really Ed that hook but
we probably should have cuz it got so many views and then we would put our videos behind it so we' just grab their hooks cuz basically the Hook's the most important part I could have the best product the best website the best video ad in the world but if the first 3 seconds of my video ad are horrible then The person Scrolls away right so I didn't get any even though the rest of the video is a proven video it gets so much sales it's absolutely amazing it doesn't matter if the hook didn't get them
also use this hook a ton use this one a little bit but it wasn't um too good and um I'll go into like legalities I'll go into the issues of using people's videos and you have to be very careful right there's obviously the little moral debate but there's also um Things you just want to be careful um legal wise and there is some kind of gray lines there's some things you can do but um overall my biggest thing I could say is I don't recommend it I don't recommend stealing videos but the only kind of
Cav y to that is you can do it in the testing phase you can do it when you're validating a product and obviously I'm overe explaining obviously we'll get into all that stuff but yeah this was Basically the rundown so we were grabbing videos from these guys and this guy was getting pissed cuz clearly I was scooping up a lot of his potential business and so he kept trying to file what's called a dmca claim um basically just saying that we're taking like his pictures because Tik Tok didn't really care he would try to file
things to Tik Tok and they wouldn't do anything so he filed something to Shopify sent saying that hey these product images those are My product images and they were we were using his product images but it's not really his you know like he grabbed it from the supplier anyway he grabbed it off AliExpress whatever it's not like he took these pictures with his camera took the background out put it in and upload it himself right he just got it from a manufacturer and probably added this part to it so it was kind of a petty
argument to make with Shopify just to get us shut down so I had to go pay Someone to like do these 3D renderings so they're all different whatever he takes the store down and eventually I think he filed so many complaints with Tik Tok that they did take our video ads down so we had about like five times this in video ads we were pumping video honestly probably like 20 times this pumping video ads out taking and mix and mashing all his clips into new ones bulk testing them on Tik Tok seeing what works scaling
up budgets huge and we'll Go into strategies obviously but that's basically what happened that's basically it and if if we want to go into some nitty-gritty of like oh what was your ad copy oh what was your offer and all those things I'll be real with you on Tik Tok doesn't really matter get a good product get some good video ads test them a bunch let Tik Tok tell you what works and then just run with it right you might have a video ad like I thought this video ad was really good need some Gift
ideas that's what we specialize in and it promoted every product 2K views this thing I ran paid traffic to this horrible absolutely horrible right so you can't really have these predetermined ideas oh this is a good video ad you never know right you never know until you post it you never know until you run ads to it and kind of see what happens but this was our framework this is how we got all of our sales now I also want to go over like branding you Can clearly see there wasn't too much of it in
here right there's no custom content there's no like brand ethos there's no like emotion we're selling with the product which is important but we're not doing that right cuz this was testing phase store yes it has potential of like loving surprises relationship products so there was good thought to it there was good framework and good long-term potential there was just no execution but yeah The Branding the vibe Was hey get something cute for someone you love right something Custom Custom Custom Custom Custom Custom all these are custom products so that's the route I was planning
to take this and by all means if if you resonate with this if you think you could crush it on this these products this brand it does pretty good on Tik Tok and I bet it could crush it on Facebook I haven't tried this store or these products on Facebook but if you if you want to go for it just be Aware that there's going to be a ton of other students that do but essentially that was kind of like the goal with the brand is like let's focus on custom let's scale out gifts let's
find new ones Let's Go Crazy on influencers ugc content all that stuff but we just kept getting taken down from this guy he kept going crazy and ultimately there were some other stores that were taking off that kind of got my eyes away from this store now something I want to go over is Right here this little bump in our aov average order value so when someone comes to your store and they only pay $30 and you have a product cost of around I think this was like $9 $9 $10 was our average product cost
that means you essentially have like 18 bucks to pay in ads right that's not too high but if your average person is coming in and spending 45 and your product costs 9 then we have a lot more room to have like issues with ads to have ads that Aren't too good and we can still be profitable or we can have ads that are really good and just make way more profit right so your aov is really big you want it to be as high as possible and what we did to get this bounce is a
couple things so something I will show here is if you go to apps a lot of the apps I had are taken down because when this store shut down I was like I'm just going to going to remove all the things that were like expensive monthly costs Like a lot of these installed apps aren't on there anymore and so like our email marketing and our SMS retargeting like through text messages and stuff isn't on here anymore like I can't go back and go see it all but something we did was after someone purchases they instantly
get a discount code to purchase again so 20% off potentially sometimes it was even 30 on like holidays or whatever and we would say hey thanks for purchasing with us here's 20% off your next purchase so that would be in their confirmation email right when they order and that's basically where we got all of these so that bumped our average order value a little bit um because each customer is spending more money so the next thing we did was upsells like direct direct upsells and the apps not on here anymore but basically if you ordered
this product you put your image in you hit add to cart you would get offered a $5 Gift box and the gift box did pretty good if we can see yeah premium gift box we had 4,400 people purchased that and we only started selling it when we already probably had around 5,000 sales so the conversion rate like the amount of people that bought the gift box was huge we also sold a 2-year warranty for like $3 or $5 or something and that's basically what got our price up so we had an extra like $2 here
an extra I think it was like5 or $6 for the gift Box and that's where we got this jump from like an average 30 to a 45 something else we also did was when you check out of the website there's an option to give us a tip 5 10 15% and that add added in some aov so super um good to knowe there that was something that really helped we were really profitable in this section before everything ultimately got taken down and just kind of decided to give up so when it comes to like retargeting
when it Comes to backend structures and stuff we just had some really basic email flows through clavio we had some basic flows on SMS bump and I think it's like text cart or something for SMS we had some a little bit of Google smart shopping a little bit of like Google retargeting and honestly like retargeting on Tik Tok is really ass so we didn't do too much there and that was basically it like this was not like the most neat and tidy clean good example store right this is Just like stumbling into Tik Tok ads
and trying to figure out what works and and it did work really good the average profit margin was around 20% even through all these big issues of getting taken down so if we had a smooth Journey this could have really gone crazy and I could have put my full time into it and it could have been branded and really taken long term but yeah that just wasn't the case and that basically summarizes it guys and I'll show Advertising strategies on a later video when we get into that with Tik Tok so guys that basically wraps
up everything with the store I know I didn't talk too much about like the advertising strategies and stuff like that but we will get into that when we go over the Tik Tok ads I just wanted to give a brief rundown of what worked show you some numbers show you some kind of inaction stuff right like here's our video ads like go check them out go see What worked what didn't go check out wear Felicity these guys are still selling they're still doing pretty good you can go check their Facebook ads and yeah I hope
that kind of gave you guys some good Insight if you have any questions there's any other things you kind of want to learn about this store make sure you go throw those in the community group and when it comes to action steps honestly there's not there's not really too much on this Right this is just a case study I'm just kind of showing you guys what was up what the journey was explaining the graphs explaining the numbers and kind of what happened so hopefully you learned something good and I will see you in the next
video where I will break down my Facebook store that did 2 million in sales we'll see you in there [Music] all right welcome in boys today we are going to be going over my store that I Did 2 million in sales with and this one was only through Facebook so kind of an interesting contrast having a store that was solely Tik Tok and a store that's solely Facebook so I think these are beautiful examples of showing you guys different strategies different potentials and the different approaches that really work well based on the different media platforms
this breakdown is going to be extremely similar to the last one talking about my strategy what Prods I did why I did it giving the full story lines and giving you guys basically anything that you want to know or anything you might need to know to see success in the story that you make this store is interesting because Facebook is coming back now Facebook has had a ton of issues and overall I think it is a burning bridge I think it's um a ship that has set sale and is not going to be coming back
anytime soon but for the time being Facebook is less strict It is possible to get on there it is possible to run some ads so before Facebook really kind of dies out which I think is its eminent future this old strategy that I used to do is still working I'm finding people doing it now and I've met with some very high up people that have notified me that they're still doing the same strategy that I did back in 2019 and some of 2020 with this store that did 2 million so interesting stuff we'll jump into
all The strategies give you guys everything you need to know and I will see you in there [Music] alrighty ladies and gentlemen boys and girls this is the big store this is one of my top stores this is street style men so this is the store I did 2 million in sales on Facebook ads thankfully crossed the Milestone almost didn't almost got stopped at 1.9 we have a ton of sessions right so our number isn't Too close we usually want those to be even or the sales higher but yeah this was my store from like
2020 to 2021 December 30th so this store like fully died and then I started the Tik Tok store right after so little timeline stuff for you there we had a a high average order value pretty extremely low conversion rate it seems like ton of add to carts but almost no one reached check out and this was kind of due to we were doing worldwide Marketing so some people would add to cart and they would have some issues right like their their currency their location their country something along those lines would prohibit them purchasing or their
checkout process we had a really high customer return rate and I'll be real with you don't really know why that one just might have to remain a slight mystery I did do a ton of email marketing I paid someone to really dive in on this store and Crush Emails so I'm assuming it was from them um I had a retainer of around I want to say 3,000 a month something along those lines and they honestly crushed emails the the clavio account did really good on emails you can see the top products here space mesh sneaker
leather sandal sneaker turtleneck sweater and another sweater so this store was kind of around men's fash well it was around men's fashion but kind of more of like a oh yeah 150,000 just from marketing so this Is just from clavo I believe so pretty decent there cuz we only started or actually I think this was me around here then they came in and kind of blew it up so but yeah they were they were working on it around the whole time frame so clayo sales pretty decent we had a ton of people from India and
Pakistan that would view the store I think there was checkout issues for them though so I think that's kind of why the the conversions were a little bit low there But yeah um shoes seem to do really well in this store and what's interesting is a lot of the people that I'm finding still using this old strategy are selling shoes so big big value bomb there shoes on Facebook do really good and they have a high perceived value and really good margins so super interesting but we will be diving into that in one of the
later videos so we have 30,000 orders here and a pretty high aov so that's really why this store did so good Is that average order value man having 62 bucks as an average customer spending helps you spend a lot more on ads it helps you do a lot so let's jump into the store and again pretty underwhelming we have um this one was a little bit better on desktop but it's on the same theme is the loving surprise one it's called the turbo Portland theme and I can give you guys a free download on it
or I believe you can literally just Google free turbo Portland theme and Grab that but here it is we had some premium men's fashion and I did some decent quality testing to ensure that these products were actually high quality and we we really um kind of went around that of this is like a high quality Dappers men's wear fashion type of brand and honestly like I guarantee this was just a bunch of dads honestly like we probably had the average customer was probably around 40 years old but outerwear you can see instantly That we had
a ton of products an absolute ton of them you can kind of see where the the different strategies started to develop but yeah with this store did really good man 2 million in sales in like a year it was like one year I think it was slightly over look at some of these things sadly sadly enough boys these actually sold a lot crazy like some things that you would just never and this sold too it's just like oh my God like who's buying this Man some stuff would just pop like I think that is God
awful hideous same with that but they would just sell man it was super weird so to go over the strategy with this store it was basically just bulk test products it's quite literally it like I thought this would pop this did horrible dude this got like no sales like so weird like Facebook is bizarre stupidest shirt ever literally got sales so weird man but yeah this store the strategy was Literally just test like 10 products a day import these products really quick like look at this description man oh little colors look like blue and then
Navy literally same color like just kind of ghetto but simple right easy you you know what you're getting with a quick little description you'd put like a little two sentences together and then you'd have little based on five reviews and there's some reviews in there I think they they don't show up anymore Though cuz this store it's not in commission like this is old man so to have a VA that I would pick all the products I'd bring them into overow and we don't use overow anymore so this is back in the day but I'd
put them into overow and then he would come in and put the descriptions in I'd pick out the photos and we would import like 10 products a day and just test them on Facebook ads it was crazy but um shoes did really good here's um a little I saw Someone advertising this today on Facebook ads ton of likes so literally I might have to start another Fashion Store like this again and give it another shot these did really good where's our space smash this was the top and I I custom made that photo on canva
and that's why it popped so the the big secret in this one this was the second best seller it was these little images that I would make and it was super easy right like you just put it on canva take The background out I just looked up like space picture and literally just put it on and add a little Shadow like so easy same with this like literally just put a city in the back so dumb this one had already came like that but I I would make like cuz a lot of people there was
decent competition of people doing this as well like bulk testing products this one did pretty good too see I just put these little backgrounds in them and stuff but there was a decent amount of Competition and so me having a different creative that didn't look the exact same as everyone else cuz usually everyone's doing this or this like the stock AliExpress image so I would try to um customize them up a little bit or add like a carousel of all the images or do these little tweaks to help it um do a little bit better
we did a a not notable amount of sales in accessories but I think the real stuff was like shoes and outerwear like these did pretty Decent man this is such a throwback scene some of these haven't been in here in so long but yeah this store did really good some pants did great these ones did really good these ones did good yeah so the the main strategy to to break it down is is basically just that like so simple like run picture ads on Facebook do some basic targeting throw 10 products into Facebook ads day
$200 Budget on each product and if it made money great if it didn't who cares Because if you do 10 in a day usually like two of them would be decent so those ones would cover your cost and then sometimes like one of them would be a huge winner like this one like huge sales like easy six figures just this product so when you're bulk testing it would just make up for itself right so you would just keep throwing spaghetti at the wall and wait for something to stick and that was basically it super simple
super easy just throw money in Ads you have a product that's doing good just throw money in ads oh your product burnt out fizzled out you wouldn't focus on oh I'm going to make a new ad of it or ooh I'm going to order it to my house and make a video ad nope get rid of the product get a next one in and just go go go go go fast fast fast and there are a ton of people still doing this strategy I was kind of mind blown some of the people that I've met
mentioned that they still do this strategy this exact thing On Facebook so the thing with Facebook and and we'll get into all this stuff again jumping ahead of myself just like the last video that's probably something I'm going to do a lot in this course but Facebook has waves of strictness and waves of leniency so when Facebook's doing good when their earnings are good they're on track they get very strict with the people who can advertise but when they're struggling like they have been their earnings reports are down They're losing a ton of money stocks
are down they let almost anyone advertise so it gets a lot easier and if you're not breaking any rules it's kind of easy to get back on Facebook so I'm told so I'm going to be attempting to get on Facebook through this course I'm going to be making a store with you guys and and just kind of having fun I'm not going to try to like take the the store to six figures or seven figures or something potentially I could who knows But it's really hard to do that because if I release the store like
hey this is my product here's the store it's in the course then everyone else does it and it's it's too hard to scale up so yeah I'm I'm going to make a store and run some ads on it and kind of goof around and show you guys the exact strategies and Frameworks but I'm not going to try to really scale it but honestly if you guys started a store like this I really think you could have some big success Just focus on a certain Niche focus on like this was like street style like Men's Wear
focus on something specific and I I'll really get into it in the other videos when I show other stores other case studies when I'm looking for products I'm going to be doing live product research with you guys and really diving into everything at a very intense but um understandable level so yeah you'll you'll see that this strategy is something a lot of people Are still doing to this day just simple picture ads test a million products a day and just when something sticks hope it can get get you to that 67 your range just from
one product and just keep going when it comes to like the advertising method itself of like the strategy that I did I'll go over that in the Facebook ad stuff but it was basically is super simple just a Facebook ad image that is this exact image like your front image of the Product basic like two sentences get them to click in super basic easy website to check out and usually my assumption is like some dude's on his phone at 400 in the morning it's like oh I might need to get I might need to get
this what is it simple all right you're selling to dudes right like they don't want to go oh is it my size oh is it going to shrink They Don't Really Care right so men are like easier to sell to so I think it was easy to get sales Through the simple thing but on the flip side women are easier to sell to like they'll buy things more but you have to kind of appeal to them more right like if you're selling women's clothes you have to have all the information all that stuff so I
think that's why this like bare Bon strategy really worked good it's cuz we were targeting dudes they're like I don't care that looks nice fitted fitted turtleneck sweater whatever at toart easy all right I'll go To check out and honestly like we were just printting sales with products man like this strategy was working really good okay so to give you a quick run through we had like 20,000 page likes which is kind of crazy just from running ads here's kind of a look at some of our ads so this was literally it 2020 fractal design
shirt or fractal dress shirt hurry up our 50% off sale end soon and just a link in there and then they also have the button link right here When it's like a running ad and that was it man like so stupid so easy you would just throw a thousand of these up every single day and try to get people to purchase it was like kind of like a lottery it was kind of like a gamble of like oh is this product going to work oh I think this one's good oh is this one good no
this one's going to suck and then oh this one worked this one didn't and it was pretty fun just throwing products up and kind of seeing what Happens um shoes were really good but yeah everything was like down to a science like we had the exact ad copy we'd copy and paste change the product name put in the link boom done and we would just bulk to them it was it was a pretty fun but um tedious process and these were some of our the ads that were posted so this ad these are not all
of our ads these are just some of them there's things called ghost ads like when you make an ad inside of the ads Manager it's just kind of like its own post that's floating around in Facebook but these were kind of like spark ads where you you make the ad using the Facebook post itself so all the likes and all of the comments go onto your page if that makes sense so these were like our our page post ads we had a ton of ads that would just float around and those would get a ton
of sales but yeah that that was basically our framework it was super easy just copy and paste throw Up a product and it was really fun and we did a ton in sales some when it comes to like things that I could have done better I think I could have upgraded the store a bit the design right have more reviews have a little more social proof have some better images but I think the the thing that truly would have been the best that I could have done is just test more products I should have tested
20 a day I should have hired people and tested 100 products a day because it Worked we were making money the the methodology behind it the math behind it made sense the risk to reward ratio made sense so I should have just scaled harder but this was um my first like really really big successful store I had other stores that hit a million in sales and stuff but this one just took off to a different level very fast very quick 2 million in in a year this was the space mesh sneaker this was just one
of the creatives we had a bunch of different Creatives for that one selling socks and a bunch of stuff like that even tried some underwear this one did not do too good yeah this is another creative we had a we had a bit of creatives for the that sneaker so if I had to give kind of like a lesson that I learned from this store the biggest thing was just think big and act big right cuz the the biggest thing that I could have done is just scaled this up more I should have invested more
I should have had 5 10 Employees that are scraping products finding them based on my product research criteria they send them to the virtual assistant that puts them into the page and then I could have even hired a media buyer to run the ads I just show them the framework and I could have scaled this up to Millions a month in sales right the framework worked I just needed to scale it so I think the biggest thing that this store taught me is it's possible think bigger you can Execute bigger and this was a big
Learning lesson on Facebook ads I had some other like fashion pages in the past if you've seen my YouTube videos I kind of talk about those they're not up anymore or else I'd do a case study on them like the the Shopify isn't set up like for me to be in here showing you guys the analytics I still have to pay 30 a month so I've been paying 30 a month Forever on this store just so I can use it as a case study just for you Guys just to to kind of show what's up
right just to use it as a teaching opportunity but yeah the biggest thing I can say is this strategy still works people are still doing it and I will show you guys in- depth how to do it when we get to the Facebook ads strategy but I wanted to teach you guys kind of like what Tik Tok method looks like in a rough sense and what the Facebook method looks like in a rough sense obviously you can do um any product on Tik Tok any Style store on Tik Tok any style store on Facebook but
these kind of seem to be a good example of what I've come to find a lot of other big Ecom dudes are doing is kind of some things along these lines and in my next video I'm going to break down tons of different brands different stores why they're good why they're bad it's going to be a very very fun in-depth video where I just come in break down all these stores show you guys some product research show you guys Some things that are good some things that are bad and that's going to give you guys
a a full-blown understanding of what kind of things you might want to pursue on your store right do you want to focus more on Facebook do you want to focus more on Tik Tok and ultimately there's a lot of strategies right there's a there's a million ways to make a million dollars but the objective of this course is to teach you the paths that I've seen work and to teach you the Paths that I've seen work for other people to show you guys what the big players are doing so as much as I would love
to just say hey this is the one strategy this is what works only do this it's just not the case right it's just not realistic so I want to show you guys absolutely everything if you have any questions make sure about this store my past stor make sure you throw those in the community group make sure you guys are reaching out to all the people in Your community welcoming anyone who comes in and just being super responsive there that stuff means the world to me and I will try to be doing the exact same with
you guys making posts in there and just having fun with you guys so let me know if there's any questions with this store I'm happy to revisit and make another video a new video going over any topics you guys want so this course will obviously be growing I'll be aditing in videos I'll be taking away some videos If a certain strategy doesn't work your guys' success is my biggest um focus so anything I can do to make this course better for you guys please let me know and I will see you guys in the next
video where we're going to be going over top niches top stores giving you different examples of good stores bad stores and all that fun stuff so I will see you you in there all right guys welcome into the next video I hope you enjoyed the case Studies the walkthroughs of my past Brands today we are going to be jumping into some top niches and store examples of good niches of things that I know Works things that when I go to big networking events I see that other people are doing things that I can genuinely recommend
to you because I've either done them myself or I know a lot of people that are very big in this space and they're all so focusing on these types of niches and these types of Stores so this is going to be a little bit more of a candid one I kind of want to stay away from scripting in the first module I was very strict on making sure the message that I gave you was very tailored to what I think people need when they're starting in this journey of getting into success journey of kind of
holding themselves accountable and making money on their own terms right so those ones were very scripted in these ones I want to be a little bit more Candid focus on value focus on realness and just giving you guys my direct thoughts and trying to also stay to the point cuz sometimes when I script I can get a little bit too in- depth and really like have the goal of overe explaining to make sure people get it so today in this one we're going to go over the top niches the store examples with them and really
just show you guys what I think you should be focusing on with your store in the next couple videos We're going to be getting into like building your skyscraper and what that means and really setting the foundation for your store for long term then we're also going to be getting into like Ai and how you can use it to help benefit your store and kind of take off some of the workload that you would usually have to do I always say Drop Shipping is just getting easier and better some of the systems are harder but
we have so many tools nowadays to help us then we'll Jump into the stuff that you guys really want to learn of like how to find winning products the blueprint of what a winning product looks like all that stuff but today I really want to get into the top stores and examples and really just show you guys what you should be shooting for [Music] so like I said before we're going to be going over what works and some of the best stores that I've seen are stores in The beauty Niche stores that the product solves
a problem clothing and the Facebook um direction of like really focusing on just selling a mass amount of clothes and only doing Facebook ads that's what I did on street style men and I'll go over some other stores that are doing it right now and I can almost guarantee they're bringing in at least 400k a month around that area if not a ton more and that's just based off me seeing some of their Facebook ads and Then the last one is Passion community so if you're selling something to hikers or something to Golfers or Gamers
or people that are into chess or something where that person the thing that they're into is almost like a part of their identity like they're very passionate about it they go to events for it like it's it's something they really care about if you have a store that's focused on people like that that's going to do really well so those are my four Examples so the first topic we're really going to dive into is beauty all right guys so the first brand we're going to go over is called Four Chicks so these guys I believe
got started as a Drop Shipping Company just selling the enhancing serum um for like your eyelashes and then they branched out into more products so this is an extremely extremely simple brand it's very good name very good target audience they're only doing one thing right for Chicks like it's it's a girls beauty product and they don't sell like everything in the whole world let's let's hit shop and go over their products so they have four lash only three products for brow only three products and some bundles this is why they're doing so good they don't
have to manage inventory of like 500 different products and all these different variants and different colors and oh this focuses on this and this focuses on That they they have a very simple offer and that's why they do good let's think of Chick-fil-A let's think of In-N-Out Burger these companies don't have huge menus they don't have a ton of products and that's why they do a ton better than some of these other companies they have higher profit margins if you go look at the profit margins of McDonald's compared comped to Chick-fil-A and in and- out
it's just a way better business model let's think of Apple right now They're they're getting into tons of variants but essentially they have a simple product a simple offer you know what you're getting these guys have a great brand they have absolutely amazing simple products and I'm assuming they work great or else they wouldn't have been able to scale this high but I can promise you guys this store got started in around probably 2016 because these were popping in 2016 these eyelash serums they're also doing really good Right now and these like lash products like
this lash brow thing dude this this was like one of the first products I tested like out of high school like this is some old stuff but they just capitalized it they scaled it up they made it big they made it real they put teams behind it and essentially this is what we want to go for right I can almost guarantee I'd bet my life on it they started with the eyelash serum it got traction they said hey this is Getting a ton of sales let's order these in bulk let's put our brand name on
it let's maybe put a better case on it let's maybe speak with some people that can enhance our formula let's invest in making this product better and that's all they did right they were getting a ton of sales through Drop Shipping they scaled it up they had money to invest they got it in inventory there's only one variant of this that's a very easy product to just like improve on and Just order bigger unit amounts I'm sure they're selling on Amazon too now so they have all these sales channels you can even sell on like
Walmart retail and really scale out into something crazy so this is ultimately the thing that I think is best there's that clothing brand route that we talked about and we'll go in way more depth on it but I think this branding long-term have one simple problem solving product and scaling it out and growing it and Improving upon the product and really building a brand that gets customers and doesn't get sales because right we want people to repeat purchase we want people to be like wow this eyelash enhancing Serum is so good I bet their lash
bundles really good that has this mascara I bet their eyebrow products are really good and then these guys get your favorite influencer saying they use the product and it's you can see how you can really like take territory of a certain Market just by having one product that does good then they're doing really smart with bundles to build up the aov I'm sure this ultimate kits 100 plus dollars oh 85 see really simple really like I guess I'll say pretty landing page they have tons of news outlets they've probably been around for a really long
time their s's really simple it's understandable you you know what you're getting you know what's going on they have a ton of reviews but it's Really simple guys this is this isn't too hard to get to it's not like they're they're launching rocket ships here and doing complex science and math like this is really easy you just get one Renning product and you just scale it out based on what you think a real brand would do because you are a real brand right once you get your product going you order in bulk you change it
up you improve it and you do have a real brand so these guys are really good I highly recommend Studying them and a really cool way you can study Brands is go to their most expensive product which I'm assuming is the ultimate kit it's got to be the ultimate kit add it to cart put all your information in right before you go to like check out and purchase it just exit out you're going to start getting hit with their Facebook ad their Instagram ads their YouTube ads everything and you can see what advertising channels they're
utilizing what ways they're Retargeting you what offers are they throwing in Your Way sign up for their email list see how they're emailing you what do their emails look like and literally just extrapolate this and apply it to yourself and take over a different industry or be a competitor for them saturation is a good sign that something's working you just need to be different or better right so really good stuff here I really like this brand all right guys now that we went over four Chicks let's talk about silly George and these guys I'm assuming
are like the exact same thing um it looks like they have more of a focus on like actual lashes so let's hit shop on check and it just shows like guys you just have to be different like just speak to a different like subcategory within the scope of like women's beauty products just focus on like a different little area there talk to people in a different way with a different Focus like a sub focus and you Can do really good because saturation just means that people need these products right how many like Teeth Whitening companies
are there how many like toothpaste companies are there deodorant companies it's it's just a huge market so if you can speak directly to a specific um group of people within the market you can usually take a a pretty decent size of the pie for yourself so let's look over them it looks like they probably got their start Drop Shipping eyelashes which is like was very big it might not sound like it was big but Drop Shipping eyelashes was big so I'm assuming they got there and then expanded out this is something that high smile has
done as well in the teeth whitening industry which we'll go over them yeah they they start ordering their stuff in bulk inventory they start customizing it it's the same story right but these guys have a little bit of a different approach they have like lashes Magnetic lashes they have the serum they could have started with the serum then got into lashes you never really know but this is just another example of someone you can study within the beauty Niche and I guarantee these guys are pulling some crazy numbers if you go check out their Facebook
go check out their Instagram you can see that they have a decent following on their brand it looks like they're getting like no views they might have bought followers That's actually super funny but um yeah these guys I I mean for a company to have all of these products in bulk inventory with their name on it it shows what level of success they're at right you can see the level of risk if they have like thousands of these in inventory with all these different products and that's another thing is maybe these guys are going a
little bit too overboard with different variants but it seems like there's a ton of Different lash options so I'm assuming that's something they kind of needed to do yeah I think personally I think I could advise them to go a little bit more simple study them study these guys if you're getting into the the beauty Niche I just want to go over decent examples that I think you guys can study if you want to kind of dive into that market so feel free to add these products to cart and kind of study them as well
all right guys this is another Company I want to talk about they're kind of more on like the Kylie Cosmetics Kylie skin type angle of like Beauty but what's cool is I'm pretty sure this is a Utah company one of my friends is actually like managing the marketing or managing some sort of some aspect within the company I'm not really sure it's just kind of like someone I went to high school with so we're not like super post but these guys I don't think they got started Drop Shipping I think they did Come out with
their own custom formulas and stuff for their products but these guys are huge I know for a fact they're doing Millions a month in sales and this is something that you can aspire to become inside the beauty industry so get started with some sort of of product that solves a problem in the beauty space make some awesome content get some beautiful models to be like a a scroll stopper a beautiful person in the marketing being like a girl it's it's a Scroll stopper for dudes it's a scroll stopper for girls cuz they want to look
like her and stuff so girls are a big hack with advertising but study these people and understand how to kind of make yourself seem very professional simple minimalistic they do have a pretty decent size offer of products but honestly I would assume that they're essentially like private labeling serums that already exist I almost doubt that they've custom made all of these ser Serums it it seems more likely that they just have their own packaging they have their own branding and stuff like that for serums and kind of like mixtures or solutions that already exist which
is a really big theme in the beauty space but I know for a fact these guys are bringing in stupid money they have awesome reviews genuinely everywhere you look it seems like people really love these products so maybe I'm wrong maybe they they are custom developing all of These but this just kind of shows you once you have your one success once you have a stream of Revenue coming in you can really build out something absolutely amazing go study like the influencers these guys work with go study some of their marketing campaigns really dive in
deep on influencers I think that's where these guys are getting a lot of their stuff I'd assume they're crushing it on Facebook and YouTube primarily I haven't seen them on Tik Tok but that's what's cool is once you kind of come in here put in all your info you'll you'll start getting targeted on all of the different channels that they use yeah I know for a fact these guys are making absolutely dumb money they have body care Wellness fragrance beauty skin skincare bundles let's check their best sellers real quick perfume skin bundle and see 174
they're getting you to buy premium product it has good reviews so I'm Assuming it works really good but they're getting you to buy a kit they're getting you to buy something large like look at all of these prices are are decently High the average order value like every time someone purchases from their store I bet is an average of 50 to potentially like $80 per order so they can spend a lot on marketing to grab a customer and then they're not grabbing a sale they're grabbing a customer they're grabbing a person that's going to try
All their other products because they use one and they realize wow this is really high quality this actually gets rid of my acne or this actually makes my eyebrows look really good or my teeth wider or oh their fragrance is really good and so they start kind of falling in love with the brand and buying all of their products and then if they do that you can see how someone can be spending thousands of dollars a year on your beauty products and that's something That women are very willing to do to kind of match up
with the the beauty standard that they're holding themselves so just some more things to think about I really think um studying this brand is a very good move if you're jumping into this space all right guys now let's jump into the clothing space so this is a brand that I found on Facebook ads so before making this video I was studying a bunch of Facebook ads I was just sitting there scrolling and I found some Pretty good examples almost every company I'm talking about is someone I found on the ads other than DME and these
guys are really funny they're really unique and interesting cuz their website sucks like this is super street style men Vibes and it just kind of proves that it's still working now so basically I think the two best options you can dive into when it comes to like making a store that's going to make you a lot of money is the really long-term Path with finding the products that solve a problem in creating the brand or just bulk testing a ton of clothes those seem like the two best opportunities within Drop Shipping today the clothing route
is obviously a little quicker I'd assume um based on my experience and you have more like room for failure but it's it's not going to be as long term like if you if you start the brand and you get that product and really create like a dime type company That's where you're worth like a 100 million that's like where you're actually getting huge valuations you can exit the company and do like some really big but this is more the route of like I can make six figures a month profit with my store but I probably
wouldn't be able to like sell the company you probably could but it wouldn't be anywhere near that realm of like dime of like making a real company so I did want to share that but these Guys are interesting because when I found their Facebook ad it seemed like they were only focused on like cowboy western so they're called the cowboy elf super weird name I'm assuming they're like a very Christian based traditional like us typical Republican Vibe a little bit and this is where I was talking about like find a big community and then find
a subcategory in that community and make products for them cuz you can basically own that Whole subcategory so I don't know personally I think these are are awful I wouldn't be caught dead wearing these but they all have this logo on them which is interesting because it's not even their logo so I'm wondering did they just find Drop Shipping products that all seem to like have these logos on them or are they actually ordering themselves and putting it on there so interesting question cuz a lot of these like I know for sure these are drop
Shipped like there's no way all of these are custom that they have in their warehouse with all the different sizes cuz let's see just one item we have 1 2 3 four five six different sizes and 3XL that's so Chinese that's so China sizes that they're they're refitting into men's sizes but that's their whole western cowboy section then they have a faith section which where it kind of comes in with that cross there so they're doing Mass scale products into Subcategories of like faith of like cowboy stuff and ultimately like some of these things might
seem extremely weird to some people but to that person that that you're speaking their language that passion group it really hits and it's something that they they want to wear so they're doing the street style men approach testing anything and everything they can get their hands on hey if it doesn't work on ads who cares it's test the next one and just keep going so yeah 25 pages so this is street style men strategy and it shows that it works these guys are running ads right now and they have a huge store and I bet
they are making a million a month I really I really think they are I bet each category is bringing in multiple six figures um it's it's crazy how much potential you can really get into that's where it's interesting like they have some products that are the same so but I'm I'm still assuming this Is this is totally Drop Shipping there's there's just absolutely no way even companies like fashion Nova and Sheen are still dropshipping products but they're at like the mass level of like owning some of these manufacturing centers and distribution and they're really crushing
it they've monopolize the entire kind of fast fashion China these guys are getting a small piece of that pie that fashion NOA Sheen are taking over cuz if you look at Sheen I Believe they're at like a 50 they're they're worth a ton it's in the billions it looks like they might be having some issues now that's interesting but again these guys are just focusing on different categories so it's it's super weird I would think Cowboy elf I don't know that just sounds so bizarre to me but hey it works it kind of shows that
your store doesn't need to be pretty your name doesn't have to be that perfect it looks like they might have I'm guessing they paid for a contract paid for like licensing with the Bills football team I'm not into sports I don't know too much but that is actually really interesting and this is where you can run a store that like some of the products are legit like some of the products are like custom things you're making but a majority of them are still like drop ship stuff I'd assume this is maybe like a print on
demand approach like they paid for licensing and then They're doing print on demand because I just know for a fact they're not holding inventory of all this stuff see just focusing on one community and giving them like all the options they could potentially want I really wish I could pull pull up some numbers and show exactly what these guys are pulling usually like hot sale is like the best sellers section so you can see like maybe this is their top products this is the one I saw everywhere so you could Basically jump in and start
testing this out make a cowboy store start pumping this cuz I guarantee you'd get some sales absolutely guarantee especially since Facebook is getting more in like a safe area of where you can actually advertise because their sales are so low they have um very low um earnings reports each quarter so they're like letting anyone advertise because they're they're a sinking ship in my opinion but it's still going to be good for a while Yeah these are probably their top selling products yeah everything's just Niche bro like everything's just like you either love it or hate
it which is good right you want love it or hate it products so the people that hate it just won't watch your ad cuz you want someone that isn't interested in your product you want them to leave your ad quick right like you don't want them sitting watching your whole ad you have to pay for them to click pay for them to do all These things you want them to get out if you don't like it like your hook should grab the person who wants this product and get rid of everyone else who doesn't and
you do that by speaking their language and and we'll get into all this stuff but yeah study these guys I can guarantee you they're making a million month in sales without a doubt all right guys so we are now in the section of people that are doing Drop Shipping close but they're doing it really well Cuz this feels like a real brand first off aha selected interesting super drop shiy vibe in my opinion I think that's a horrible name but this store looks real right this stuff looks looks real but I can promise you they're
Drop Shipping they they probably have sections like this where it's it's actually they got models they're they're best sellers they're they're putting people in but a lot of these pictures especially the men's section you can tell they're Drop Shipping right here this is drop ship Vibes you you can just tell super drop ship Vib so they're probably doing some stuff legit like this they probably designed these they're probably like working on their brand but a lot of the stuff and how they got started is Drop Shipping like this is drop ship stuff all day so
you can see how you can mix it in most most importantly the men is the men's section super drop Shippy Drop Shipping product Drop Shipping product All these are screaming AliExpress that I've literally sold those myself they're on street style men you can go find them yeah this is this is Drop Shipping boys without a doubt no way around it so yeah this is they're doing really good cuz you wouldn't really guess right like anyone that doesn't really know the industry or doesn't really know what's going on would be like wow this is like a
legit brand so and it is right like they they are doing stuff that makes Them a legit brand they are ordering things in they are getting like custom photography done models and stuff but dude like all of this men stuff's Drop Shipping so and you can grab images from AliExpress and customize them and make them look uniform to your store to to make things look really good but yeah this is all Drop Shipping stuff study them if you want to jump into the clothes industry because they're doing branding really well and it does feel Very
legit all right guys now we have like Sovereign shoes or whatever they have their spelling a little bit interesting but look at this Drop Shipping Drop Shipping Street styleman has these products I've seen them running ads with huge amount of likes huge amount of favorites so this is still working right now it's it's just a pure Testament you can see at the bottom they have like their featured product which is the these shoes and this is What I saw the ad for this is a product I used to run in the past so I can
guarantee you it's working now the fact they're selling for 20 is insane so I bet they are bulk ordering the out of these and they are probably getting them for like an unreal cheap price cuz selling for 20 is crazy I think I was getting them for like 10 and you're not running enough of a profit margin but this is just more proof to this like clothing aspect of just like trying Different things looks like these guys are only focusing on shoes it looks like they're kind of a new store I doubt they're making like
a ton of money but it was interesting because I saw this with a ton of likes like I think it was like 100,000 likes or something insane so they're definitely making good money but it looks like they're new to this industry and it looks like they're kind of limiting them El only to shoes which can be good cuz then it makes you look Even higher quality it makes you look better and more trustworthy but I wanted to show this because these are products that I've literally tested and they're working right now so it's another Testament
to the strategy working all right guys next we have like roox Footwear Drop Shipping product Drop Shipping Drop Shipping all these shoes they look all cool whoa custom designer level shoes or something these are ghetto bro these are AliExpress ass Shoes and they're selling them for $120 so it is crazy these guys are making dumb money their store looks really good I'm they've got to have awful reviews cuz I've sold these shoes like I know they suck but I don't know they they have like ambassadors they're they're taking things to the next level so maybe
people just don't mind maybe the the design is so cool that they're down to have like some clunky ass shoe but um these guys also did have I noticed on Their ad they did have a shoe that they that has their name on it so they had one that was probably their best seller I've literally sold this shoe before um I've sold this shoe before I've sold this one it didn't work out good for me they don't have my space mesh sneaker which is crazy but yeah like they're just putting a cool name on it
it looks so unique that you're like oh this has to be custom made oh it's $110 oh my God like this is some cool Random stuff I'm going to have the coolest shoes nobody's ever seen this is Aliexpress bro I promise you I promise promise and yeah they're they're probably making absolutely stupid money yeah so they have some little like Merch this is all print on demand though they probably took some of their own pictures in a couple of them yeah men's jarate bro AliExpress but it looks really good right like it does look trustworthy
like Wow they have their own stuff dude you can get in printful attach it to your store in a micr second make your own design on your own shirt and make your brand look even that much realer because oh we have merch right like you can just trick your way in so this is why I say like Drop Shipping is easier than it's ever been we have more tools we have more of an infrastructure we have more community and possibilities and marketing opportunities with Tik Tok and All all these things that it's like it's genuinely
never been this easy but the barrier of Entry is getting higher it is getting harder in a sense but if you just know what you're doing it's so easy so big UPS to these guys they are crushing it like if I had to restart street style men right now I would take this approach I would probably only do shoes or only do some subcategory I would make the prices really high make it seem really premium and um yeah Follow what these guys are doing cuz this is good stuff right here this is branding this is
long-term and yeah they they do really good at tricking you I'm curious to see their Instagram yeah just ton of Bot followers like bro these are so AliExpress wow it looks like they haven't even been around that long is that all their posts it's just so frustrating bro I was literally selling these it's so funny really good example one of their ads did have like 50k likes Or something unbelievable so Facebook and and clothes are crushing it no doubt all right let's jump into the teeth whitening aspect this is high smile I am not like
incredibly positive they started Drop Shipping but I'm pretty sure they did these guys I think got started like 2016 or 17 and they've gone on to do some cool things they've developed their own like color corrector purple serum basically going off like purple shampoo helping you keep your Like white or blonde or platinum hair or whatever and applying that to teeth and it does work they have good results um let's hit shop all on best sellers but I want to say these guys got started Drop Shipping the whitening pens those are really big and around
that time period they kind of took the snow teeth whitening approach with like the the thing you can buy on and get the UV light on your teeth pairing it with their purple stuff with their teeth Whitening serum and yeah they just really took over the whole like Oral Care whitening approach and they have really good ads this is probably one of the only like brands that actually crushes Tik Tok so really go study them all of these companies I'm mentioning if you kind of want to take their approach make sure you're diving in adding
their products to cart doing all that good stuff so this is a brand that I know without a doubt is making millions a Month they're they're really big I think they even have like a ton of retail stuff where you can like get it in Target or Walmart or or whatever potentially different stores yeah they have different stores for each location which is definitely something you have to get into when you're like really crushing it but you could go sell High smile for hundreds of millions without a doubt so that's why I think it's the
better approach if you're just looking For short-term money the close in Facebook might be better but you're at Mercy with Facebook so it sucks if Facebook gets good earning reports or there's a um election coming up or something weird they're going to be really strict and they could ban you out and you lose your whole business so keep these things in mind um you guys better be watching through all these videos so you see those little tidbits of information and not just dive um Straight into something because you think it's the easy route all right
next in the teeth winding space we have purely white deluxe and these guys are funny cuz they they Crush Snapchat ads which is so random and they do it in an organic way with influencers but yeah ba basic stuff they have kind of that like In-N-Out approach I know you've seen this girl on Tik Tok oh no way they have the the what are they from the Bachelor in Paradise or whatever that's Crazy that they just scoop up influencers so that their whole thing is influencers that's like all they do and yeah they have like
a a decent product this is bro this is just white labeled like you can go get this on Amazon put if this is plastic like this is they just got their own packaging in it and put a name on it these guys are like whatever but I know for a fact they're making dumb money if you go on Snapchat and you see all like the girls that are In there like they try to have like pretty girls next to like the news things you'll you'll go through and click them at the end they go so
everyone keeps asking how I get my white teeth I use pearly white deluxe and it's like they do that like two times a week so they have these girls on retainer and they they just keep pumping it out on their Snapchat stories and stuff but it looks like they have gone into um the snow teeth whitening approach they have Gone into the high smile approach looks like they have a toothbrush like they're they're doing the most now that they have money to like kind of around with so yeah definitely study them this like lip stuff
they stole from snow teeth whitening like this is just how it is like everyone's trying to get a piece of the same pie but yeah they just got started with this and they made an entire brand around it and just got some shitty packaging like just some little Cardboard little open thing to make it easy you can organize that with a manufacturer in 2 seconds with zero knowledge you can just talk to them and figure it out super easy so yeah study them um they Crush Snapchat ads go try to find them on Snapchat seeing
their like organic approach um they Crush influencers so that's stuff that I know for a fact I haven't seen too much of their paid ads so I can't speak on that but yeah there's there's always a new Way there's always a new approach there's always some category you can focus on or some thing you can do to get a big piece of the pie so don't be too scared if things are saturated right there's a million teeth whitening companies and they're all making a very healthy bag for themselves so last one we'll speak on in
the like Oral Care is like snow teeth whitening Josh snow I believe is his name um he's doing really good in branding in website building in Retail look at these he's in all of these retailers so that's huge Neiman Marcus like that's crazy so he's crushing that aspect of it and like custom designing products and creating an experience like an apple level experience he's doing really really good on tons of news tons of exposure Ellen it's almost like this guy sold his soul and just got some Illuminati deals or something but he's done really good
on like highle products like I've even Boughten these because they're they just look so nice so they have all these kits they have all this stuff right but they have like if I can find it wow they they've really built out into a ton of different products mouthwash all this stuff let me see if I can find like their premium one so they have this like it has its own charging dock and you can get all these colors and it's some really expensive $300 product but it's nice right you have the teeth whitening Little Brush
you put on then you just bite down on this mouth guard and it UV lights your teeth you don't have to plug it into anything you can go anywhere do anything and it's a huge seller like I know they make dumb money on this like they have a custom product at this level with all these different colors they're managing huge inventory huge retail deals this is probably a multi8 figure business I'm not or nine figure business I'm not sure it's in the hundreds of Millions I'm not sure if it's in a billion I might doubt
that but these guys are making dumb money they have huge retail connections and this is like really really high level I personally think they got started Drop Shipping I think he even mentions it but I I can't say it with pure confidence but yeah they got started from the bottom and exploded like 2019 I think so definitely study them and their branding and their long-term Vision okay so now We're in like the problem solving section and I know this video is getting really long we're like 43 minutes on the raw recording but these guys are
custom developing Things based off products that they know that do good on Drop Shipping so these neck pillows like there's this really big amazon we'll go look it up real quick so this product this neck pillow is a really big winner for drop shippers right 57,000 reviews you know how many sales these guys are Getting this is just some foam from AliExpress but they took it to the next level right there they are they took it to oh it has heating oh it's made of memory foam oh it's better and they can sell it for
a little bit more that's crazy they should honestly be selling that way higher if the the foam one is 19 they're taking things to the next level they're finding winners and they're improving upon them they're making them better and they're they're Going at a deeper level with things and this is one of those brands that you could sell for a lot of money so this is their approach they're literally just finding big winners on Amazon I think this is primarily like an Amazon store I don't think they're getting a majority of their sales through Shopify
so so really study some Amazon stores too like see what's doing good on Amazon oh is anyone doing it on Shopify is anyone running Facebook ads or Tik Tok ads to This maybe I can just have the Shopify like Drop Shipping version of it taking the success from Amazon because it's proving a market works and then doing it myself so that's what I think these guys are doing but they're taking it to the next level of improving upon the product because you can go in and see the reviews oh 4.2 you can go see oh
let's look at their onear reviews what's everyone complaining about and maybe we can make it better ooh let's read Through these o it's uncomfortable blah blah let's make it comfortable right that's what they did so that's another way to kind of find supply and demand or find demand and build Supply to make something that works really good so I wanted to talk about them next one I want to talk about is basically the same approach for something different this is called Thea ice again oh as seen on all these news outlets these are ass products
guys they're just private Labeling they're just white labeling they're just grabbing something that exists and putting a brand name on it it's so simple so easy and they're like actually a genuinely big company they're crushing it on Amazon if you look up headache their products come up first like right next to Advil with more reviews like unreal so they're basically just finding products and just taking it to the next level oh we have a brand name on it o we have custom content ooh We're seen on Fox CBS and I don't really know how you
secure these deals you got to probably just pay a stupid amount to to get on their um their media channel or whatever but if you see shop they have three products that's it that's the whole In-N-Out approach like this is the stuff that's good you you have three products you make sure they're good and these guys are mainly in Amazon store it just shows what the possibilities are e-commerce is huge guys there are Endless opportunities endless possibilities and there's truly just so many things you can do and different approaches you can make and different audiences
you can focus on and it's just unreal the potential that's out here so if you just look off 20,000 ratings at 36,000 like let's pull up a calculator this is just off the amount of reviews they've had 3695 time time $2,748 a million doll almost off just The people that have reviewed like that's got to be at least times five like this product alone just this one Amazon listing has made millions and that's not even counting the people that bought their bundle they have like an i1 too for headaches like problem solving product right like
simple easy like this is something you guys should be studying for sure okay now we have bleam this is a store that is also like problem solving all that stuff but I really like Their website and I know for a fact that this is a very high converting website and people that I've met that are big in this industry have mentioned to me study Bam's website um if you can get someone to design something like that for you you're good so this is a an example of something that you would you would find the product
right it's a Hair Eraser so I think it's just like a friction thing it just grabs hair and kind of pulls it out in a painless way you just like rub It on but this website is killer man it's simple it's easy it looks fantastic on mobile it looks fantastic on desk top they have good content works for males females they kind of have like a more female Vibe obviously hair removal like definitely more of a female approach or like product I guess but yeah these guys are crushing it study their ads study their website
go try to find their website developer I'll see if I can find it and plug it to you guys cuz these Guys are awesome really study their website and they're just a really good example of like keep it simple keep it works hey we have something that removes your hair and we have a scrub that works really good for it keep it simple you guys can make it ton of money I bet this brand is worth a lot all right next we have Miracle brand same thing this is a a problemsolving product they have like
sheets and stuff that are like better I don't really know but they have an Absolutely fantastic website it kind of looks like it's developed by the same um people and this is again a brand that someone that was very big in the space recommended to me for like what's a good website design so study these guys their websites really good they have product that solves a problem towels and sheets been seen everywhere good designs another good one to study I'm try to kind of run through this video cuz we're getting a little bit long but
another Really good example for the same thing okay guys this one's big this one's really big cuz I know they got their start on Tik Tok and that's something that I really recommend to people this is golf daddy so this is the example of like my passion Community product these guys are just great dude their web design is sick they keep leveling up they keep improving themselves every time I go visit them their stores better their products look better they're They're really investing in creating a community and golf's getting really big right now now with
with people like good good golf and like this kind of younger community of people getting into golfing I think it's all kind of due to co like people were bored wanted to get outside and golf was an easy way to do it but they started Drop Shipping this mat it was a shitty little mat ugly ugly kind of something like that and they made it better they they got their brand name on It they put it on like a wood pallet that can hook into your golf bag they got like promoting products to upsell Twilight
balls that's see that's their standard one this is drop ship product dude they got started they're taking it to the next level with killer website design crushing YouTube shorts crushing Tik Tok look at that they're units they are freaks their branding is so simple so sick it's almost like um it called happy Dad it's it's like the same Vibe Like they're crushing it they had a simple product they took it to the next level I mean just look at this stuff man like golf Maps like they're they're just constantly innovating constantly making it cooler they're
making everything better more improved 70 bucks like guys I know these guys are making dumb money they're speaking to that young audience of these new golfers through these new marketing channels and they're absolutely crushing it I really really Love this brand I love what they're doing they're so personal they're so about the community they have awesome videos and content go study their short form content it's a perfect example of what you need to do like the founders like look it's it's some kids that's why they're crushing it is because there's so many opportunities that only
kids understand these Boomers out here aren't aware of Tik Tok they don't know the power behind it they don't know the Power behind YouTube shorts and these vertical videos and how to grab attention with hooks and they just don't get it so that's what I'm going to hopefully be teaching you guys at a very high level through this course but yeah these guys are really good I really like them and I highly suggest you study them in and out and really replicate them with whatever you do obviously if you're doing that clothing approach um it's
not going to apply as much but if you're Branding like dude I can't think of a better example of like someone who's just absolutely crushing it another quick example I want to go over we only have a couple more is soothies these are Drop Shipping products I've literally drop shipped these I tested them out and they didn't work too good for me but they make it look good they've built it out more than I ever did I simply just tested them but they're just in like the slipper comfortable Niche they have some Slip-ons slippers slides
flipflops cozy stuff um I saw their ads on Facebook and they're doing really well for themselves so they're getting decent sales their branding is really easy this is probably like the turbo Portland theme they're they're testing different products but this is all drop ship stuff boys so this is really replicatable I could copy this store and get up and running and run their same ads with better targeting in like two days and I could outperform These guys I'd guarantee it but it's a good little example of like stuff that you can jump into with really
low barrier of entry and if you have good Facebook ads you can do well for yourself so next we have twinkling tree these guys have an ad with literally 182,000 likes they're absolutely crushing it so let's go check out their website so this product is the most I'm I'm surprised it even works this is the most drop Shippy ever but they make It look good so I will give them that um they're just in like the lighting space lighting industry my mom literally bought one of these so I guess it's working right the twinkling tree
the little fairy light tree this is basic guys this is easy like okay they they made some icons they paid someone on five or $10 to make icons that match their logo or they just did it on canva by themselves but yeah this is simple guys they got I think they got Lucky on their ad I won't lie but yeah I bet they made a ton of money off this very basic Drop Shipping right here but it's a testament to Facebook's still working really good and bar of Entry is not as high as You' think
so this is that Italian luxury Sovereign shoes or whatever company this is one of their ads that I saw they're trying to go for like bankrupt we we bankrupt the company everything has to be on sale 80% off that's like their little angle they're Going at but 1,000 likes on an ad does mean you're making decent money next we have mint and Lily so I think I quickly showed the on my case study of my loving surprise store but these guys are just kind of taking over the jewelry space but they're focused on the same
things that where Felicity focusing on that loving surprise was focusing on they're doing the custom stuff which makes it hard to go like really branding and going into the inventory space because You have custom products right you can't so but they're doing it with other products and they just kind of built it out more they just went for more of that long-term vision and they got farther than I did with loving surprise because I just had so many issues and I had other stores that were doing good good so I just I wasn't about it
to scale it up but this is basically what it would have looked like to scale it up I guarantee their top sellers are these Ones and it does look like they might be customizing them themselves cuz this is a different print than the one I was selling like the mold and the design of the necklac is different unless they just got a different 3D renderer um a different like graphic designer made a different render but I would guess that these custom products are their top selling these photo ones and I'm guessing they saw where Felicity
do it and they just copied it but good example They they branded it out pretty well yeah maybe they are doing these inh house or something cuz they they look ugly or they look a little bit weirder yeah good example of like long-term branding I'm pretty sure that's all the stores I wanted to talk about all right guys that sums up all the stores I wanted to go over um that was long that was a lot longer than I thought but I hope this gave you a really solid idea of like what works what doesn't
work Areas to focus on good websites good long-term visions of like where you want your focus to be because I think a lot of people get into Drop Shipping and they just don't get it right like they just don't know the different approaches the different niches the different stores what type of direction to take and I hope this gave you that Clarity and in the next videos we're going to be jumping into like the actual howto how to structure yourself and how to build The skyscraper up how to do the blueprint what products to look
for all that good stuff but I really wanted to get this video out of the way so you guys can really understand what it looks like before we start replicating it and doing it ourselves so in the next video we're going to be doing that we're going to be jumping into the skyscraper the blueprint all that fun stuff hope you got a ton of value today and I will see you in the next [Music] one all righty boys welcome into building a skyscraper now I hope you enjoyed the last videos going over my stores and
going over niches and different stores that I recommend I hope that's broaden your horizons or giv you a decent idea into what works right now and what I know other people are doing right now and kind of helps you think in a longer term think in a wider scope of potential if that even makes sense but Today we're going to be going over the kind of like the schematics the blueprint behind building a skyscraper and why I think it's such a perfect example of when you're thinking long term and you're trying to build out this
brand and you're trying to build something bigger than yourself that you can eventually sell it's basically like building a skyscraper you need to have your blueprint organized you need to have all of the math down to a t to Execute on this Vision so without further Ado let's Dive Right In [Music] all right guys when it comes to building your blueprint there's around like 20 things just like you saw in all the Talking Points there's a ton of things to go over and what I want this video to be is basically breaking down all of
the big elements you need to think of obviously later in the course we're going to really dive into all of these Aspects um by themselves and really give them the amount of time they need and really teach you guys all the information you need for each topic but today we're going over a ton of topics so you can kind of see how each thing plays together so you can properly build your skyscraper or build your blueprint now the first thing you need to tackle when you're starting this blueprint is the long-term Vision you need to
understand that before you take this First step you need to understand all of the steps and the direction that you're going to be going with your brand so when you take those first steps they're headed in the right direction now to quickly go over everything we're going to talk about today we're going to start with how to plan the long-term Vision then we're going to go into picking a product picking a name understanding how to take over a niche safety precautions and the things that you need to do Before you dive into making a brand
how to select a specific demographic within the market that your product can apply to we're going to talk about crushing content how to correctly test ads we're going to quickly go over your aov and your LTV quickly talk about building a backend building teams Outsourcing ugc influencers manufactures fulfillment numbers that scale like how much money you can project to be making when you're executing on all these things and at the End we'll go over some action steps so to fully get into it like I said you have to understand that before you take that first
step you need to know the exact Direction you're going obviously there's going to be times where we like maybe take an exit that we shouldn't of or we make some sort of mistake and we have to do a U-turn or backtrack and refigure things out but we really need to understand at least which direction we're going to go with our brand so We're not putting a ton of effort and action into something that we're going to have to backtrack later so keep that in mind as I go through the rest of the elements so the
first thing you have to do when you're creating a skyscraper when you're building out this blueprint is you have to understand what your product's going to be you have to understand all of the elements that go into a winning product not all products can be winning products and when I say That I mean like long-term actual winners like obviously there's some things that'll be like gimmicky toys that can be like a winning product for a couple weeks or something but true winning product is something that you can build a brand out of something that can
last forever if you know how to nurture it so we'll go really in depth with picking products but you have to understand that the product is basically the Sun and the brand you're building is Like the solar system around it like your product is everything at the start also keep in mind what I'm saying doesn't fully apply if you're going to go that like street style men route and just kind of like sell a bulk amount of clothes and just test a trillion different things because that does work there are a lot of people doing
it right now but when it comes to that you're going to have to kind of study like fashion Nova and you're going to have to Study Sheen because they did do The Skys scraper route they did build a brand around a business model like that but it's really different and the main thing I'm going over here is how to build build a store that's going to last like something like blendjet something like manscaped something like snow teeth whitening like these these companies that started with these small Drop Shipping products and scaled into something big that's
what we're talking About here so do keep in mind that if you want to do that street style men route or that like roix Footwear route that some of the things aren't going to directly apply but it's it's basically um the same approach that you would take so once we found our product we need to pick a name and we need to start kind of developing a story around that product and we do that through selecting a very specific demographic that we want to communicate with the people that we want To purchase our product a
really good example of tackling a huge Market but doing it in a niche demographic is liquid death they sell canned water you would never think like if someone pitched the business idea to start selling water in cans and it's going to be like hardcore metal is like the niche that they're going to go for at the start with like all these weird goth graphics and this weird sort of advertising strategy and they like metal In like hardcore bands and stuff is like their Niche Target that they went for at first and if someone told you
that business plan you'd be like what are you talking about like this is the shittiest idea I've ever heard we're going to start a canned water company for like people that like metal music but they are like a billion dollar company within like their first two years of running so it's absolutely insane but what they did is focus on a headshot Market they Focused on people that have very specific passions dreams desires emotions and they targeted to them and then the product kind of spread from there like wildfire and it's good if we do that
for our brand as well so once we understand hey we're focusing on this huge Market but we want to focus on this specific section of the market then we can pick a name then we can start creating a story around our brand because a brand is basically a transfer Of emotion right if we think of Nike they sell us an emotion they sell us oh if I have these products I'll be the best I'll just do it I I'll take control of my life I'm going to be that professional athlete they they tell stories through
their ads and they speak to people who are very motivated and self-disciplined and want to be the best that's what they do in their ads they're not making ads for fat people they're not making ads for hey get up off your Ass and work out for the first time this week they're making ads for people that are trying to be in the NBA people that are trying to be at the Peak Performance of these different categories that Nike makes products for there's Nike golf Nike football Nike soccer everything so and they have different departments focused
on each sport so they're very um aware of what they're doing they're consciously organizing and storytelling and transferring emotion to specific People with their specific departments to a specific audience for a specific sport like they are absolutely amazing at what they do so once we understand the kind of like long-term vision of okay I'm going to sell this product here's the people I'm going to talk to here's how I can resonate them with my brand here's the name we're choosing here's kind of like the color scheme here's the logo and we we kind of start
developing that feeling around the brand Then it's time to take safety precaution cautions and what I mean by this is we need to look up if the product we want to sell is trademarked if it's patented if there's going to be any legal issues with us selling this product then once that's done we need to pick our name and then check our name and make sure there's no trademarks there's no copyrights there's nothing with that name that we want to choose and don't worry I'm getting into all of this in The next module so now
that we have what I would call is the foundation and what's interesting about this is Alex harosi talks about this he's like when you're building a skyscraper the first thing you do is dig into the ground and that's interesting because there's going to be all these people let's say your parents let's say your friends looking at your business and going hey you're just sinking money into it you're not even making money or people will think That you're getting negative results because you say hey everyone I'm going to build this skyscraper and then the first thing
you do is start digging into the ground they're like wow good job dude like you have nothing to show for it right but the deeper you dig and The Wider you dig dictates directly how high you can build your skyscraper and how longterm it can last and how sound the foundation is and that was um a principle I really loved for from Alex Harosi and that's something that we need to think of as well so everything I've talked about up to this point is our foundation so it's really important to take it serious and really
think long term so now that that's out of the way we basically just need to build a Shopify store that conveys this emotion that we're trying to sell to the people that are going to be our potential customers and we need to start crushing content so there's a lot of ways to do This you can be a little bit sketchy a little bit on the Gray Line and take ads from different people grab all these different videos online of your product or product that's super super similar and cut them up jumble them up mix and
mash into a new video and you can run ads that way or on Tik Tok ads you can just directly steal ads which I have done a lot of people do and it's definitely a gray line and you don't want to scale your business with someone Else's ads you cannot do that but lowkey you can test them for a little bit so usually that's what I recommend if you have a product you really want to jump into start a brand take someone else's Tik Tok ad change it up just a little bit but keep the
hook the Hook's the most important part and try to get things running try to see if you can get some sales and see if this product is worth your time to like order the product from Amazon and film your own Videos and kind of like really put some effort into it because building a store is pretty easy you've seen some of my stores there nothing close to impressive so you can get going pretty quick you just need to convey that emotion and like loving surprise did convey that street style men did convey that even though
it sucks it was basic people knew what they were getting and it was an easy process for them so realistically you can choose a product create a brand Create Foundation pretty quick and test it out with someone else's ads on um Tik Tok with Facebook and stuff I I haven't ran Facebook ads in a little while and through this process I'm going to be restarting Facebook ads I'm going to be creating a store with you guys as a full-blown example and we'll see just how lenient Facebook is because I have heard they're very lenient right
now but you never know that can change in the blink of an eye so you have to be Careful with them with Facebook I really don't recommend taking people's ads you you really need to cut them up and mash them up and make them into something completely different to not get flagged there but with Tik Tok it's a little bit different so let's say we use someone else's ad we we really feel confident about this product we we feel like it's worth investing our time maybe we made a couple hundred bucks maybe we hadit $1,000
day using someone else's ad once You get to that point you really need to make your own ads you really need to start working with ugc creators which is user generated content ugc so you need to work with ugc creators having them make videos for you or you need to make them yourself or you need to send your product out to like influencers or friends or family and they make videos for you and what's beautiful about the internet is we can go search up big Brands we can go search up big companies That are selling
this product we can go search up really anything we need to understand what a good video ad looks like and then we can just copy it frame for frame with new content so this brings us on to the point of correctly testing ads we need to make sure that we are using an exact strategy with Tik Tok or an exact strategy with Facebook that's proven to be one of the best testing methods so we can test our ads and know that they're effective know That our money is going to a correct place because a lot
of people will some people suck man like some people that go through this course you guys are going to be creating the shittiest ugliest stores you're going to be running the shittiest ads and you're going to come back to me why doesn't it work Why didn't it work cuz some people I don't know some people just don't get it like there's been some people that I will say this is the exact testing strategy and Then a student will be like well it didn't work I'm like show me your ads and they look nothing like what
I said to do so I don't know there's always going to be issues but you want to make sure that the strategy you're doing is worth your time it's worth your money and it's actually going to give you results that are worthy of your money cuz some testing strategies don't really test the product fully so you could have tried a winner but the results weren't That good so you gave up meanwhile someone else who really tested it could have scaled that to seven figures if they had the right ads they had the right kind of
equation to make it pop now once we're getting sales rolling in we need to go over aov and LTV your aov is your average order value and your LTV is your lifetime value of your customer so your aov is really important if I'm selling a $40 product that means the average order value of someone that Comes on to my store and purchases is around $40 but we can do a lot of things like you can even add tipping onto your website so someone can tip 5 10 15% that adds your aov that boosts it up
you can have upsells where someone can buy a product that works really good with the current product you're selling and that can bring in an extra 15 bucks 20 bucks 30 bucks you can sell lifetime warranties you can do a ton of things that are going to boost up your average Order value and when your average order value is higher you can pay more on ads to acquire a customer so that's beautiful right there that is exactly what we need we want to have high aovs because when you start spending ads and when you start
getting into this world of of managing ad budgets and scaling and all these things you're going to realize it gets really expensive really fast so if you know hey if it costs us $10 to get a customer and Each customers worth 50 bucks easy math you know you can be making money and when you have those ads it's quite literally ATM that every time you put in $100 you make $500 back and you can literally just print money so that's our goal here and honestly things are getting too hard nowadays to not have a brand
to still be able to get that money printing machine going a lot of people think it's just like 2016 where they can just throw up some General Store They can throw up 50 different products test them all and hopefully one of them gets them that ATM money printer and it's just doesn't work that way you need these like one product stores you need these pretty brands if you want it to be longterm yes you might be able to get success quick but it's going to die out extremely fast and I truly think unless you're doing
that clothing aspect this is the absolute best way to go so once we have aov LTV locked in we're getting Um customers to repeat purchase that's what the LTV is lifetime value so to quickly go over LTV it's lifetime value and essentially if our average order value is worth $50 so each customer is worth $50 but each customer usually purchases two times so we're getting repeat purchases that means me the lifetime value of a customer would be $100 because we get a $50 order and usually they order two times so that would be a $100
lifetime value from our Customer which also means we can spend even more on ads because we know they're going to purchase two times and we know it's worth $100 we just have to wait for that to happen so it's like a delayed attribution so you can calculate these things and it's important to know those numbers because there's Brands like Coca-Cola and Brands like um Starbucks that they could spend millions and millions on ads and they're not really worried about it because if they acquire One customer it's worth thousands and thousands and thousands of dollars on
the lifetime of some dude drinking Coke all day or some dude going and getting a shot of espresso every day at Starbucks Starbuck's LTV is $14,600 I believe it's something outrageous that's the average amount that someone spends in the lifetime of being a Starbucks customer and honestly that number is only going to go up as this younger generation gets older Because I bet their habits are way way worse than some Boomer that's getting coffee so it's really important to understand those numbers next once we have this kind of understanding and structure built we really need
to build out a backend we need to build out retargeting systems we need to start working with other channels like Google we need to have an email marketing team we need to have an SMS marketing team we need to have virtual assistant and we Really need to start building out a team around this brand so we can scale it then when we have that structure built in your main focus is going to be content you need to start pumping out videos with ugc you need to start pumping out videos with influencers and you really just
need to take things to the next level you need to start paying models to make videos with your products you need to start paying high list influencers to make videos with your Products and the amount of value that you get out of this stuff is 20 times more than you would ever think so once you have a brand once you have all of this set in place your entire Focus needs to switch to content even the media buying and media buying if you don't know is just like running the ads usually you're going to hire
that out you're going to hire some professional in Facebook some professional in Tik Tok some professional in Google and it's Kind of hard to find those people so I'll try to plug people that I personally trust and ultimately I met a lot of people the last networking event so I should be able to plug you guys with some really good stuff if you guys have stores that are scaling try to personally reach out to me any way you can and I I'll help you get plugged with the people you need but yeah that's basically the
name of the game you want to create a brand and then you want to Just focus on content you want to start scaling out your content like you could never believe and once you're really bringing in some money and say minimum like 100k a month in Revenue you need to start speaking with manufacturers ordering this product in wholesale and you need to customize it maybe your product is a big seller on Amazon you can go look up the reviews or you can look up the reviews from your own customers and see what's wrong with the
Product what are people struggling with and make it better you need to improve upon the product get custom packaging all that fun stuff and now you guys really really have an amazing brand you need to get fulfillment in the United States that can get like 3 to 5 day sh shipping or even next day shipping and you really need to start just crushing every advertising Channel possible you need YouTube ads you need Snapchat ads all that stuff and usually you're Bringing in a ton of money at this point and you can work with a very
high level agency to give you an idea of kind of like some numbers when you're at scale like this let's say you have like 50 videos made and you know that all of these videos convert well on paid ads you can be getting easily 10 to 20 to 30k a day on Tik Tok alone you can easily be getting 50 to 100K on Facebook if you really know what you're doing and you're really crushing the creatives I Know plenty of people I have met plenty of people at the last event I went to that are
doing numbers like this on Facebook right now very very possible there are dozens of people that are our age that are doing hundreds of thousands a day in sales it's it's absolutely unreal I met a kid that did 300K in a single day on um Black Friday Cyber Monday like people can do millions and millions a month it really is not as unattainable as you'd think and keep in Mind I'm talking about when you have a full infrastructure build you have the teams you have a ton of people making content for you you have designated
media buyers that are professional and you're really just crushing in every aspect also from Google you could easily be making 10K a day and that's not even including like running YouTube ads if you have some killer YouTube ads you can probably be making 50k a day on Google alone email marketing could probably be Bringing in like 3 to 5K a day and that's usually like reoccurring Revenue repeat customers and people that are going through like automation flows through email SMS could probably be matching that with the same amount of sales and that's not even accounting
for like Snapchat ads Pinterest ads like all these other small little things as well as working with influencers let's say you have a advertisement that went live with Kim Kardashian that day like of Course you're going to do multiple six figures that day in sales and then you have that piece of content of Kim Kardashian saying oh I love this product so much and then you keep running ads on that and that's going to convert amazing on ads because people hooked in they see Kim K's face whatever so you can milk that video for months
and months on paid ads on tons of different channels and you can really just see how if you have a cool product you have something that's Speaking to a specific group of people that is just really speaking their language it transfers emotion to the person it tells a story and you just have this really cool brand around this really highquality product that ships to people fast you can see how it goes crazy and we're not even talking about starting a selling on Amazon or selling on Walmart or retail opportunities and it's really easy to see
how you can get into 100 million a year in sales if Everything goes perfect right and that's the hard part because what gets you from 0o to one isn't what gets you from one to two going through this journey and actually like executing on this blueprint is something you guys can't even imagine it's something I can't even imagine I haven't done retail deals I know this path to do all this but I haven't done a lot of these things I'll be I'll completely honest with you guys this is a crazy Journey making 100 Million a
year is not some easy it's not I'm not going to sell you guys some snake oil like this is going to work and your first year you'll be making millions a month this stuff's hard and honestly it all comes down to the person um the way I like to view this is me being the coach of let's say an NFL team I'm not really responsible for the players I am in a sense of organizing them making sure they know the game plan and what they need to do But the actual individual performance of each player
is dictated on the player skill level some of you guys will never reach levels like this most of you guys will never reach hundreds of millions in sales maybe none of us do but this is the exact framework and I'm showing you guys the brands I'm showing you guys the methodology behind all of it and it's possible I know it might be hard to get stuck up on the fact that I haven't ran a $100 million brand but I can promise You guys this is the exact stuff they're doing and I'm here to help you
guys along any step of the way and I promise you it's so much more attainable than you could ever think so yeah that basically explains the full-blown blueprint if you guys have any questions if you want me to kind of go over some aspects of your brand I'm going to be doing live Q&A calls so that's going to be a good time where if someone wants to throw in their brand throw in their Ideas I can review them live and really kind of help you guys or you can submit a support ticket or or try
to reach out to the Student Success managers and we can make sure to review your idea and make sure it's worth your time jumping into because this stuff is Big you're only going to get as far as you plan to get right you're not going to go 20 mil past what your plan was if your plans are small you're confined by those so we want to plan big we want to think big And ultimately guys there's people that have done this I've showed you Brands I've listed off companies that have done this there are people
worth hundreds of millions Sheen is a $47 billion company that was their net worth last year we looked it up and it looks like they're having some problems now but to be in a billion doll evaluation and get started with Drop Shipping is truly unreal and I hope you guys can really mentally imagine that possibility for yourself Because with anything in life if someone else is able to do it there's no reason you're not able to do it so I really want you guys thinking of module one thinking of those frequencies thinking of leveling yourself
up leveling up your character to be worthy of things like this things of this magnitude don't let yourself get caught up in fear or doubt or listening to these negative voices in your head or the the mom and dad that doubt you or the friends that doubt you Let those things fuel you and I promise something that I I really enjoy something that I love to think about is you can always call upon your past self and your future self to send energy to you in this moment kind of a random um thing to mention
but it's something I truly believe and I do in my life all the time call on your future and past self to give you energy get past anything raise that frequency up and I promise you guys if you believe in Yourself the sky is the limit if you take action on everything that I'm teaching you here These Blueprints these things are possible these businesses worth hundreds of millions are made every year every year there's some new brand doing some thing where you look at it you're like oh why didn't I think of that that was
so simple that was so dumb like anyone could have done that opportunity like that is constantly opening this world is a revolving door Of opportunity there are always things that are leaving and there's always things that are coming in our reality changes so quick that new opportunities are sprouting up every second it's to the point now where I really have the eyes and the vision to see opportunities and it's it's really hard because once you're really leveled up once your character level's High your main focus is saying no to Opportunities because you have to stay
dialed in on that Vision you have to have the blinders on like the race horses so they can't see the other horses they're just focused in on themselves yeah kind of a random tangent but I just can't say how much I believe in you guys how much I know there is potential out there and I'm just really excited to see you guys succeed so make sure you ask for help from your Student Success Managers from me jump on the live Q&A and calls with me and let me know what we we can help You with
I want to see you guys grow and I promise you with all my heart this stuff is so attainable there's so much potential out there and I know you guys can crush it so with that being said we are wrapping up this video your action steps for today are going into the community group talking with someone who just got in share some ideas with them share some thoughts make them feel welcome and at home and make sure you finish your blueprint set a full Blueprint out and obviously I haven't taught you product research yet I
haven't taught you a ton of things but really get this blueprint framework in your head because when we go over product research and we go over these other things you need to be mentally coordinating your plans so keep all this stuff in mind revisit this video if you need to um once you do learn all of these elements come revisit this and make sure you're building an amazing Blueprint for a quality skyscraper I love you guys peace all right guys welcome into the next video I hope you enjoyed the last one talking about skyscrape ERS
today we are going over the importance of products and we'll be diving a little bit deeper into the product research stuff but in the next video is where we're going to really go into full-blown product research I'm going to give examples of winning products and then The next video I'm even going to be doing live research trying to find winning products and I'll literally just give those products out to you guys so you can test them if you would like or you can at least see me doing it so you can understand how you can
do it yourself I'm assuming a lot of people will jump on the products that I recommend or talk about so um just keep that in mind so without further Ado let's jump into the importance of [Music] products all right guys so since we are going to be covering how to find winning products in a later video today I want to talk about why the product is so important and basically what we need to look for in a product to ensure that has the potential Ure that it is a winning product and the way we do
that is referencing my winning product blueprint this is basically a 10-point system that's going to go over the different Qualities and attributes that a product needs to be able to be a foundation for a skyscraper so obviously we can have winning products that are gimmicky toys we can have winning products that are piece of clothing and we can do the street style men approach and do a ton of clothes but for us to really build out that brand and really build out something special and amazing um we need to have a specific product there is
a very specific criteria we need to match And make sure our product is in alignment with so let's jump into that the first thing is pretty common you've heard this a million times from every Guru on the planet but the first thing is a wow factor so a wow factor definitely helps with your ability to scale and your ability to convert new customers or like new potential people into customers but it's not as important as a lot of like gurus make you think you don't have to have some product That's some new Flash amazing thing
it can be something that's old it can be something that is not really that exciting but I will say that having a wowor does help especially with places like Tik Tok ads if it's it's something no one's seen and you're marketing it to a younger audience um it it really does help out a bit and the second point is having a sales price of $40 and a lot of people don't talk about this I haven't seen like anyone talk about this you're Average order value needs to be at least $40 or more I really recommend
being at like 50 to 80 is kind of a sweet spot because if you go over $80 for your products or for your like average order value it's not going to be as easy to grab like impulse purchases some people are like hey this is over 80 bucks like I should probably think about this I should probably give it some time to see if I really need this product but if it's like 50 bucks a lot more people are Going to be willing to just purchase it and not think about it as much but the
reason we need at least 40 is the average cost to get someone to purchase something on ads is around $20 so if your product is like selling for 15 bucks you just don't have enough money it's not even about margin even if you're getting your product for extremely cheap you're just not going to have enough money to justify scaling up ads to huge budgets I'm talking $10,000 A day and AD spend it's going to be really hard for you to hit those numbers it's it's not really likely you can probably get to the point of
spending $1,000 a day getting profit and doing some things like that but when it truly comes down to running highlevel advertisements you do not have what it takes mathematically it is impossible for you you have to have a sales price of at least like 50 honestly like 40 is even a little bit low but I definitely Recommend 40 at the lowest anything higher is going to be in your best interest for sure and I'd probably cap it at 80 number three if we're selling a product for $40 I really recommend trying to get down to
the $10 um for the cost of the product so this basically ensures this is a 4X multiplier on our cost of goods so our revenue or our sales price is $40 and we get the product for 10 meaning that we have a four times multiplier on our cost of Goods so this is I'm not even sure what margin that gives you I'm I'm horrible with math I use calculators margin calculators all those things so I'm not the best with math but you have to have a really high margin I really recommend a 3 to four
to 5x on your product costs and when you're Drop Shipping it's hard to do that so when you get into wholesale and you get into ordering the products in bulk it's going to be way easier to have a four or 5x Multiplier on your cost of goods but you really do need some big margins like that to kind of go to that Nike level of branding that Rolex level of branding you need absurd profit margins so you can spend absurd amounts on content you can spend absurd amounts working with cool influencers and running very high
level paid advertisements with amazing agencies and and all these cool things down the line you need budgets for that so it's not as important at the start if You can't get get a four or 5x multiplier or something around that ballpark for example if you're doing organic Tik Tok ads you can do a 2X like if I get a product for $10 I can sell it for 20 because I don't have advertising costs right because I'm just doing organic but the second I move into paid ads I do need to multiply up to at least
three like three has to be the minimum if you get your product for $10 you have to sell it for 30 absolute minimum and Even with that even if you're a good Advertiser and you have good video ads it's still going to be decently hard to get profit and these aren't fun truths this stuff is a lot of things that people won't say a lot of people for some reason don't talk about like numbers and where your products need to be at I I truly haven't found any gurus that even mention this stuff which is
very alarming in my opinion but yeah it's just the the case of reality a lot Of products don't have what it takes to do paid ads like a lot of these gimmicky toys that sell for 15 bucks will never work on paid ads so it's something you definitely need to understand and to give you a quick like mental layout of how this can work is you you can get a product for $10 start doing organic and sell it for 20 jump into pay ad sell it for 30 see how things work out and then you
can eventually get to the point of ordering it in wholesale and then Getting your margins back lower into a place that makes you more profitable and then you can jump into the long term and really allocating um huge budgets into advertising and huge budgets into influencers ugc and all that stuff so it's kind of like what I said before like what takes you from 0 to one doesn't take you from 1 to two what takes you from 1 to two doesn't take you from 2 to three so we have to constantly be evolving and changing
and adapting And that's um some you need to learn as a business owner like business is hard things change a lot and you need to be very adaptive so that's just a quick little run through to help um explain that point and number four on our blueprint is um High perceived value so a good example of products that just have a natural high perceived value due to markets is um shoes and watches SO watches can be produced extremely cheap you can get a a decently nice watch and Unless someone's like deep in horology and they
they really know the market and all that they could easily say it's a good watch it's high quality it's durable it's reliable with the time and all that you can get it for like 10 bucks 20 bucks and most people think like a decent watch is at least going to be $100 or or something around that um level SO watches have a high perceived value shoes also do like Nike is literally producing shoes for $3 and Selling them for like 150 200 and it's just because of perceived value so having products that are in this
realm of like high perceived value where you can get them for a low cost and sell them for a high price point is really nice it's something to keep in mind but we can always kind of position oursel as a highquality product we can always position ourself as a luxury brand or position ourself in a certain way that that gives perceived value because like Again like Rolex has very cheap watches they have a a date just watch that is extremely uncomplicated it's a very basic watch and it's a stainless steel watch there's literally nothing crazy
about it but you're paying a ton for the brand you're paying for that Rolex logo you're paying for someone to look at your wrist and go wow this guy is doing pretty well for himself so you're paying for those things the watch really isn't worth that the brand is so When we get into long-term vision and deeper down the rabbit hole of starting our business perceived value can come just from the brand just from the logo but at the start it's really good if your product has some inherent High perceived value within it and point
number five is your product solves a problem if you are marketing your product to specific group of people within a mass market and it solves a problem for these specific people um When you address that problem in ads I'll give a quick example if you're selling like a baby product and someone just has their first kid and they're realizing like holy there's so many more things that went into us than I knew you can address that language address that perception within your advertisement by saying like I just had my first newborn kid I didn't realize
I had this problem but this product helps me that's going to naturally filter out Anyone who doesn't have a kid they're going to be like oh this ad isn't for me they go away instantly and the people that actually just had their first kid are going to hone in and actually listen and why is that good it's because it it attaches the people that we want and it gets rid of the people that we don't want and so Facebook's algorithm Tik tok's algorithm Google's algorithm can see okay the people that hone in and listen fit
a certain demographic and it Can help you find more of those people so your advertisements will naturally do better and we're solving a problem for that specific person so there's a big emotional involvement within the video ad there's an emotional involvement within the product and they're excited to get it you spoke their language they're like oh my God this is like made for me so having that um ability within your product to solve a problem for a specific group of people is huge that's Where you're really getting into building like a customer base and then
you can go deeper into the world of like the baby Niche the firstborn kidney that can be your little head shot Market within like the children's Market is like parents that have their firstborn like getting them products that they didn't realize they needed and that can be your whole marketing Ploy so that's some free um value for you guys there that would be a really good brand to Start and just Source out products like that test out these baby products on um Tik Tok test them out on Facebook ads all that stuff and if you're
talking to a very specific headshock group of people and you're solving their problems you're going to do very well for yourself now Point number six in the blueprint is that they use the product daily this one is really big if someone I'm just going to keep running with a baby example if this product that we're Getting helps their baby or helps them with their baby every single day it it solves a problem that keeps coming up every single day you can believe that they are going to see that ad and be like holy I need
that like my life is is going to be so much easier if that problem solved because they feel the pain of that problem every single day so you can address that pain in your video ads and easily convince them to buy a $50 $60 even $80 $100 product but yeah 80 is usually where I'd like to say you should probably not go more because you have to keep in mind we're running social media ads and it's hard to convince someone that's like trying to see a Facebook post of their ant to buy a $150 product
right like they're they're not in the purchasing mood for that that's usually where someone does research and then figures out which product's the best and maybe they're at the start when your product isn't the Best it hasn't been customized it hasn't been improved upon maybe there's a better competitor out there and if they're going to do their research on that then you're not going to get that purchase so that's kind of a little bit deeper explanation as to why I say 80 is a Max and number seven I've talked about this one already a ton
but um have a specific and passionate community that you're marketing to just like the person that has their newborn child if you Mention that in an ad they're going to listen they're going through an extreme experience of having their first kid um and they're in a new world and when you speak their language you can um believe that they will listen so figure out how you can pair whatever product you think is your winning product that you found through the product research method that we're going to go over in the next video try to figure
out how can I get this product in front of a passionate Community and how can I tailor a brand around them that speaks their language number eight make sure your product is relatively small and lightweight this is going to help on like packaging and shipping and all that stuff cuz when we get into the world of like wholesale purchasing thousands of units and getting warehousing and stuff done if we're selling like bed frames or fridges it's hell like so much of your cost of goods is going to go into shipping and It's just a mess
so if you can have something ideally that like fits in your hand that's going to make your life a lot easier so number nine is just like advice I would advise you guys to stay away from like Electronics kind of there's some electronics that can be very well tested and high quality and you wouldn't have any product issues with them but be very like wary of the electronic side of Drop Shipping because you can get a lot of products and We're trying to build a skyscraper here we're trying to build a brand and you can't
do that um by selling shitty products your customers are going to be pissed your customer service is going to be a mess you're going to get chargebacks and that's just not what we want we want to build something of value we want to give value to people so um you can do electronics there's tons that work but just be super safe with it um I'd also recommend stay away from things That are like glass or that are going to break easy or anything that's like ingested like supplements or anything along those lines cuz you can
get into legal issues and someone can say there's some hazardous XYZ or someone choked on it and they can sue you or something something weird like that so if you can just have a product that solves a problem fits in your hand and there's like nothing sketchy about it that's going to be the best place you can be in And lastly number 10 is you need a product that isn't seasonal this is like the most important thing because if you're product is let's say only sold in winter in summer you're just like you're literally just
going to get 50% of the sales that you usually would and yes winter will be amazing quarter 4 all these good things but it's like you don't want inconsistent income like that you can't build a brand you can't consistently um reinvest revenue and Make these good long-term decisions on a brand that's constantly fluctuating in the amount of money that it makes with its profit margins and just with its Revenue in general so you need a product that no matter what time of year it is it's always going to sell the exact same that's going to
really give you the stability you need to build your skyscraper especially when you're new to this like maybe you could get into running um seasonal products once you Really know what you're doing but I just don't recommend it so another thing that I want to go over is hiring your product so I read this in some sort of marketing book I want to say it was blue ocean strategies but I don't think it was I think it was something else your product is essentially an employee that your customer hires this is the best way you
can think of your product so let's say that family that just had their first child they're the employer and they have A product or they have a position they're trying to hire for and your product is interviewing to solve that problem if that makes sense I know I didn't explain that the best but they're looking to hire your product to solve their problem and if they think another product or another service or something else will solve their problem better then they're going to go with that and there's a really good example of of how many
different things can solve Different problems that you never would really think of and a good example is let's say someone has the problem of they're trying to cook eggs in the morning but the eggs are sticking to the pan they have a ton of different products they could hire to solve their problem they could get a non-stick pan they could get butter or cooking oil or spray or they could eat out or they could hire a chef or they could fast and do intermittent fasting and not eat Breakfast so there's a lot of different potential
things someone could be looking for as the solution to their problem and so the best thing you can do is convince them that your product is the right Solution by addressing these other Solutions and explaining why these ones are bad and why yours is good so just a little marketing psychology little side note right there to give you guys a little bit more context and a little bit of a deeper understanding on Everything that I'm talking about I want to address a couple other stores that I like okay guys so I quickly want to revisit
golf daddy these guys are like I said just absolutely killing it with their content with everything they do I wanted to talk about how they had a winning product they have a winning product and how they're expanding so this is called Niche expansion I don't know if that's the actual term that's just what I'm saying it's really Important to get your foothold within a certain industry with your winning product and then expand into other products within that space and get people to be repeat um purchasers so what these guys did really well and I don't
know exactly how well it's working for them they have the divot daddy standard which was like their Drop Shipping version then they made a custom really nice one um called the divot daddy Pro so that's where they went from Drop Shipping into like the wholesale inventory customized product route then they said hey we need to get repeat purchasers we need to have people that constantly keep buying things from us and that's where they went for their Twilight ball which I'm honestly assuming they just went to Alibaba looked up glow-in-the-dark golf ball found the best manufacturer
and said hey can you put our brand name on it this is the packaging we want so super simple Super easy there um it'll be interesting to see what other products they come out with I believe that's all they have right now hit their shop now button oh they have custom golf Maps interesting what is this is it of different courses oh so they'll make that's actually really cool in interesting so I don't know if this is print on demand or not you can quickly go look up print on demand it's Basically just where a
company will print any design on a stock product for you and you can drop ship it so this is cool because you can um if you have your favorite course like maybe you went to Hawaii and you golfed there and it was such a cool experience as a gift someone could get you this blanket that has that exact Golf Course mapped out on it so very very interesting product there that is not something I would have expected and there's a a framed Version super super interesting I wonder how well this is doing that'd be a
little bit harder to make content around but that's smart like this is a good golf gift like someone that's like a big golf nerd would love that so it just shows they're being unique they're expanding they have this brand personality and you can just feel and see the things that they're doing and it's done at a very high quality level they're throwing so much money back into This brand and really just making it amazing it's simple it's to the point you know what you're getting you know it's high quality and these guys just crush it
so next I wanted to go over this brand called warmies I just found them they just seem to be crushing it so they have products that are in like the warm and cozy space like boots slippers neck wraps eye masks hot pack heat pads and they're all very branded they have that like fuzzy cozy warm And they have like a bunch of stuffed animals and it's like how much does a stuffed animal really cost but when it's marketed this well and it's the brand has created this high quality it's hard to to Really argue and
I guarantee that they're making millions in sales each month and it's it's just a really simple product like there's nothing special about this stuff it's literally just stuffed animals but their branding is so good and they've expanded into a huge Niche of warm products but I bet they just got started with a couple stuffed animals they probably got started with like these first these first four and just expanded into other ones and then said oh we can do boots and slippers and okay we can just have the whole like warm and cozy space as our
Niche so this is their form of Niche Niche expansion nobody starts a brand and invests $2 $300,000 in all these variants getting Everything in stock and fast shipping the best thing you can do is start with Drop Shipping test out a couple things and build it out based on success so you're not risking anything so um this was another brand I just wanted to talk about quick because I think that um they're crushing it their brand emotion the storytelling and the overall feeling that they give like this is the type of stuffed animal you'd get
for your first kid and they they know that Juniors Warmies like or what is it my first warmies like these are all like infant baby baby stuffed animals bet if you just had a kid you'd be eating this up you're like I want my kid to have some cute little stuffed animal he remembers forever and it's some high quality nice one from waries like they they're just selling you on something like look at these images they're really selling you and they do a really good job and I bet the product's super high Quality as well
so just another quick example for you guys okay so this one is actually really interesting so I talked about this before that my mom ended up buying one of these like fairy light things which I think is so to but I think products like this are so dumb like this I don't know maybe it maybe it's just made for older um women to to purchase as a Decor item or something but um I looked deeper into this website and I actually bet these guys are making Some stupid money so they're doing the whole Sunset lamp
whatever they have all these different ones built out this is their top product and this is the Facebook ad I saw but seeing that they're doing like these high quality like very expensive incense burners and just the amount of lighting Products they've tested I don't know I have a feeling these guys are making stupid money so I wanted to bring this one up as another example for you guys Cuz they did expand into kind of a bigger audience bigger Niche and they're doing it at the high cost level so I'm assuming these all um yeah
LED incense burners they all light up so why I think this can work is it's just unique you're not going to really find it somewhere else and that's where it has like the wow factor whatever but running paid ads for products like this is isn't n really the best um paid ads are really good on products like this and that's why it's Their best seller product that's more mass Market more easy to sell more simple cuz not everyone wants to spend 160 bucks on an incense burner but when you find that person that does they're
going to be very excited cuz this thing looks super cool so just really interesting brand I'm really curious how much they're making and I think it's worth you guys studying them yeah just another one I wanted to bring up okay and the next one I wanted to talk about Was soulet so I'm sure we've all seen the sunset lamp everyone knows about it but but I want to talk about why these guys were the top seller I don't think they the were the first person to sell this product but they were the best person to
sell this product because they made the coolest content their website is designed solely around this product I don't think they have anything else yeah nothing else they never expanded and um they started getting these in wholesale They started customizing it and um I'm pretty sure when you order it it comes with their soulet logo on it and all that stuff and these guys did Millions they're their website looks super good super simple trustworthy looks very nice and it's basic like you you know what's going on oh let's see products I'm curious interesting so they did
expand into some other stuff that's a little bit ghetto I I almost wish they didn't and just kept Soul set as like their Only lamp and kind of crushed it but who knows maybe they're doing um decent with these other cells but I do kind of doubt it cuz I didn't even know that they were doing this but I can promise you guys during Co these guys made Millions like probably a million dollar a month I really would not be surprised this store has probably easily done over 10 million in sales and it's because they
really went full in on this product they made it simple they made their they got Really low prices because they started ordering them in wholesale and yeah I mean 22.8 million views on their hashtag like these guys took over Tik Tok and they did it through cool content and speaking to a niche audience it was kind of like the the girly room decor Urban Outfitters type girl that they marketed to with like the Pinterest or with like the polaroid pictures on the wall and all those things they they spoke someone's language like if you can
see The reviews like it's all these girls with Urban Outfitters rooms all these like trendy girls hipster girls or whatever and they did really good for themselves okay I quickly wanted to go over blendjet again because these guys just invest so much into content into like trying to level up their brand even though I think the product is pretty stupid but they did customize it they did um make it way better like if you bought one from AliExpress and then you bought theirs the blendjet one would be light yours better they're even paying for licensing
through Disney which is crazy that's got to be stupid expensive they came out with jetpacks which is their own blend of smoothie powders that you can literally put in so like these guys went all out like they have cases they have all these things and it's like you're only going to be able to do that if you're making a ton of money and If it makes sense like these guys aren't dumb like they're not going to keep scaling up something that doesn't work and build building all these promoting upsell products for it if it doesn't
work so they're crushing it they're a really good long-term example of where you can go and just how much you can milk out of a customer and out of a product and really kind of set your foundation in your own space like they've been all over all these Different um news Publications they probably just had to pay for it you can see they have an infinite amount of colors 43,000 reviews on their own store insane I wonder how much they have on Amazon but they have all these cells it's such a seamless um easy process
their content is great popups beautiful look at that popup and notice how the popup only came up after I've been here for a while a lot of people have pop-ups come up like Instantly yeah these guys just crush it like their website is so solid it's saved up in the left the product the packaging is great like they went all out they customize this like and you better believe they started Drop Shipping it like they didn't just randomly go oh I like this product let's sync $500,000 into custom inventory and all this stuff like of
course they drop shipped it of course they started getting sales and started scaling up and Improving like that's just what you do okay the next one's interesting I wanted to talk about this product there's a website called ape born Fitness I don't know it looks to me but maybe they're doing good for themselves I have no clue they're just this is all drop ship stuff so I doubt they're doing good where is the posture corrector okay so like this is just some ass like ape born I don't know like yes You're trying to speak to
like gym people we get it but these pictures are ass 10 reviews it's just ass man super ass like they're trying you know but there's another company that is still selling the posture corrector to this day but I want to show you what they did and why it is lightyears better than aporn and it should be pretty instantly obvious so these guys are called Sierra Body and they customized the posture corrector They made it fit a specific demographic of women in Fitness and they made it pretty they made it cute and nice look how much
better it looks way more high quality like I can promise you if some girl if you put two options in front of him said oh do you want the ape born AliExpress posture corrector or do you want the Sierra Body customized one that's all cute with little pink color with different sizes where it's it's made to fit a woman and her bodybuild Like clearly they're going to buy the other one clearly this one looks way better and they built out into other products as well so it's just like I don't know to me it's very
obvious I hope you guys are beginning to see like the that are doing this and the people that are actually good so we only have a couple more examples okay next we have shop aado which is just some ass Drop Shipping site like just complete ass oh we sell anything and everything But I wanted to go over this um cozy plush hoodie because this is like a $100 million product if not close to like a billion dollar product and these guys are just doing it shitty like I mean I'm sorry shop aado like that just
sounds like the most Dollar Store ass and like look how long this goes like do you really think people are scrolling through this let's get real oh you can only now see the reviews at the bottom after you just Went on a marathon of scrolling so it's just ass but then you have people like udie that make it customized they up the quality level they invest in themselves they get licensing deals these guys have licensing deals with like everyone they've done the most and that's why these guys have done a million doll day in sales
and they've done hundreds of millions in sales the owner is Davey fogari but they just crushed it they did Better content they customized the product they got it in wholesale inventory and made sure it was quality tested and like actually really nice that's why they have nice reviews and this store is brought in hundreds of millions in sales and I bet it could be evaluated it may be a billion dollars I wouldn't be too surprised cuz their average order value has got to be huge and they're expanding into sleepware kids teens and adults blankets even
Accessories like let's just look at that for a second I mean just look at this stuff they've got it all so I bet their average order value is huge I bet they have a ton of repeat customers because their product is genuinely high quality and it just shows night and day difference between like who are you going to buy from are you really going to go buy from shop aado with their 30-day shipping from AliExpress like it's just extremely obvious so if you Can make your brand look like this you can make your product look
like this they're essentially selling the same thing it's just way better so keep that in mind okay and before I leave you off of this video I want to go over some questions you need to ask yourself when it comes to the product that you're choosing using so keep these in mind when you're doing product research I'm just going to bulk go through a bunch of questions that you should be asking Yourself the first question is can I make cool videos with this product like me personally is it is it very attainable for me to
make a phone video it doesn't have to be some production quality just a phone video can I make cool stories can I convey em motion and create a brand through this product and can I convey that through content can I create this brand that sells a certain emotion and I portray that emotion easily through content myself Cuz we're going to have to do a lot of this oursel right we're not going to want to hire ugc people and influencers day one so think can I make cool videos with this product or can my friends or
someone I know personally help me make cool videos with this product cuz if the answer is no then you're probably not going to see too much success because if you have an amazing website amazing product but your video ads suck then nobody's going to click to come to your Website nobody's going to see it so it doesn't really matter if your video ads suck everything you have sucks cuz it's the first entry point like if you build the coolest building in the world but there's no door how are people going to get in to see
the coolest building in the world so just keep that in mind your video ads are really important it's also good to really think like what type of videos would I make and get like a mental layout of like okay I could do This next you need to think is there a high likelihood that someone that's scrolling on Facebook or scrolling on Tik Tok right they're in their unconscious zombie mode does this product have the ability to grab their attention and build a purchase interest enough for them to get off Facebook enough for them to get
off Tik Tok and go entertain your website so that's like a a problem your video ad solves it needs to grab attention right and needs To get them off the platform then your website needs to build interest right to get them to purchase then they need to add to cart and you need to have an offer or a guarantee that gets them to the next level which is purchasing so each kind of stage in the funnel has its own purpose and goal and you really just need to make sure that your product and your video
ads can get someone out of their little subconscious zombie mode and get them interested in your website Your product and get them off of their social media next question is you really need to ask how longterm is this product could this product if I crush the brand be around for 10 plus years 20 plus years and with things like the posture corrector you'd be like no that that shit's just a fade it's ass but if you customize it you make it for a specific group of people it can so be creative with it but it's
important to ask yourself that question and the next Question is basically just a build on on that is how big can you build an Empire on this product start thinking that like okay if we if we crush it everything goes good how big could this get how big is the available Market how big is just the amount of people that would be interested in this product and how far do you think you could go with it if everything went perfect and when you're thinking of that you also need to think in like okay like the
golf daddy like Obviously not everyone in the world wants to see the divot they make with their swing to be able to fix it so they scale into into other products and they get into other golf things so calculate this question with the niche expansion element added into the equation kind of a hard way to explain that but um think of the big picture and just think how big can it all get something else you want to ask yourself is what influencers would I use right like who is like the Keystone of like that's our
demographic like people who follow that influencer would love our products so get a big list of all those influencers and and really start to think like okay who would we really want to like be a spokesperson for a brand or an ambassador or something and make sure you can understand that because in the end of the day if you can't think of like good influencers that could sell your product then you probably don't Have any business in that Niche anyway you probably aren't a part of that Niche and so how do you expect to speak
their language and communicate with them when you're not a part of their Community if that makes sense so if you can't answer that question you might need to switch to something that you have more personal knowledge about it's going to give you a Competitive Edge when it comes to advertising branding and all of that another thing is try to Envision your Skyscraper just like I was talking about with the long-term stuff try to Envision like the blueprint the schematics the math the measurements all that good stuff try to think what would this brand look like
it its Highest Potential with the coolest influencers all that stuff Envision that um before you get started before you like do any tangible work you need to understand that long-term vision and envision that skyscraper to a another way you can think of your Skyscraper is an apartment complex this adds um another element to your ability to understand your demographic so if the skyscraper we're building our store is actually an apartment complex and the reason this is good is because if you're trying to get someone to move into your apartment complex they have to really like
it right cuz they're going to live there and it's good to think of our customers as like living within our brand because we want them repeat Purchasing right we want them to stay in the brand so it's a good little fun exercise to think of of like okay who would be the demographic that would stay at my apartment complex what would they like is it the amenities is it the specific demographic like maybe you have an apartment that's like only for younger people or only for older people so people feel like they fit in with
their Community or maybe you have a certain architecture or a certain design Element within your place that makes it feel like Tulum or it makes it feel like Bali or something so people really like that like why are people coming why are they staying what amenities do they like what do they like and dislike what's the location of our apartment complex how do we get people interested just get that idea in your head and let kind of take root because that will really help you understand the brand that you're making and help you think of
how you can Improve it and get people that want to stay there longer so this video was supposed to be just about products but we kind of went a little bit everywhere I hope you understand the 10-point blueprint I hope you really understand the next level of thinking of where we're going we're going to get into everything branding all that fun stuff we're going to get into how to find the winning product which will be the next video of me actually doing live product Research with you guys and I will tell you like if a
product's really good I'll say like this is good like go for it go try it just keep in mind a lot of people are probably going to do it so it might a little saturated people might be running the same ads to very similar websites so keep it in mind but I am trying to give you guys anything and everything that you need to succeed so I hope you learned a lot in this video for your action steps make sure you are very Familiar with this 10-point blueprint so you can apply it and answer all
these questions make sure you're also familiar with those questions that I said at the end so you can ask these questions and cross reference this blueprint when you're testing a product when you're researching a product when you're thinking is this product good you can reference the blueprint reference those questions and really get a good understanding if this product is worth Your time or not next please go into the community group and make a post talking about your journey so far relate with the other students answer some people's questions but only if you know what you're
talking about and you're 100% sure that your answer is correct the last thing we want to do is answer people's questions and give them misinformation or something that's going to guide them down the wrong path But ultimately I hope you enjoyed this one And I will see see you in the next video doing live product research with you guys peace all righty boys welcome into the next video This is how to find a winning product and this one is going to be theoretic so I'm basically going to go over a explanation of what to do
and then in the next video we will be actually doing it with you so this is kind of like your college level theoretical class where you just learn The principles of it and then we'll get into actually doing it in the next [Music] one so in this one guys I want to be quick into the point and give you guys everything you need so when we're actually doing the product research you can really understand what's going on and there's basically five elements when it comes to doing product research and the best thing is going to
be a mix of all of these five elements now there's Three direct strategies the first strategy with product research is called the reverse method and this one is my absolute favorite this is what I do um any product that I have found that's done good is through the reverse method this is especially true for Tik Tok and Facebook like the reverse method is absolutely Flawless it's the best it gives you the highest level of certainty with your product's ability to work and scale and it gives you just a ton of Security it lets you know
that the product that you're putting all this effort into is actually worth your time based on other people and their results with it so the reverse method is my absolute favorite next we have the supply and demand method where you basically search up Trends you search up different topics or things that are going on and try to match that Demand with Supply so that one is good A lot of people do it and this is more for like Your trendy route and seasonal stuff and things along those lines which you can do you can crush
it like if you know Winter's coming up we have all these different seasons you can take advantage of you can do some supply and demand research and make a couple hundred thousand in a month off a really successful store you just have to understand it's not going to last so the supply and demand method can work really good but it's more situational it's not As longterm cuz demand always changes and I don't know it's not my favorite but it's strong and it has a place for sure next we have the AAA method which is Amazon
Alibaba and AliExpress and scouring those websites and then the two other elements are like properly knowing how to utilize Google shopping as well as checking out Affiliates and I don't really see people talking about that last one too much but all of these methods are extremely good and don't Worry we are going to get to them in the next video of me fully executing everything showing all of the different methods and how to mix and masch them and utilize the strengths of each one to really understand the the full scope of what you're doing how
good is this product testing it through all of these different methods and really like meshing it with the blueprint seeing how that um pans out thinking of the long-term vision and really Understanding like okay this product is killer it has that big potential for Branding I know what influencers I could do I can check the research of people that are selling it now seeing how good it's going product research is very open-ended it's open to interpretation and in the end of the day you never really know how good something something's going to do off the
rip unless you're doing the reverse method and that's why this method's so good and To briefly explain it before we dive into it the reverse method is sitting on these social media platforms and studying the ads that you see so sitting on Facebook and liking all the ads so it keeps feeding you more ads and it keeps feeding you more ads based on the things you like so you go to the websites you study them out you see what works what doesn't work you see these different strategies and within me spending like 20 minutes on
Facebook I got probably 20 Websites that I know are doing six figures a month or more so I can extrapolate that information build out my blueprint and all I really have to do is outperform them all I have to do is make a cooler video ad or a cooler picture ad or a better website that's more focused on a niche Community it's more direct and it's it's just overall better it sells more emotion and that's not really hard to do CU a lot of these drop shippers are getting information From shitty gurus and it's just
not panning out they're not really doing branding they're not really doing storytelling and they just suck their advertising methods are not that good and it's pretty easy to outperform people so that's why I really love um the reverse method so I will sit on Tik Tok and Facebook a good amount of my day studying ads and literally just seeing okay how many likes does this ad have and since I've been media buying and Using ads and purchasing ads on Facebook and Tik Tok for years and years I can understand based on how much views or
how much likes something has how much it's getting in sales and it's a method that I'll show you guys I'll teach you guys but the the reverse method is the absolute best cuz you can see okay this person is selling this product right now I can see their ad they paid for me to see their ad and usually if an ad's not working someone's going to turn it off So if something has a huge amount of likes or views or comments or shares or whatever it is you can be sure that they're making money or
else they would have turned it off and depending on how many likes if there's a million likes then this ad has been running for a very long time it's very profitable and that's that's not even an assumption that is just pure fact because no one is going to be wasting thousands and thousands of dollars to get those Million likes on something that's not making the money so reverse method is absolutely amazing but you do have to pair it with the supply and demand method with the AAA method you have to cross reference on Google shopping
you have to go check Affiliates you have to go do all these things to really really get the full scope of understanding of your product before you make a website before you dive into it right so I will go over how To find these winning ads um best practices and all that stuff to show you guys how to do it and I will be doing that in the next video I'll be showing you guys what to look for the biggest thing is like studying hooks making sure you understand like okay this video ad is clearly
good has a lot of likes has a lot of comments interaction now why is it good what hooked me in is it the image is it the first 3 seconds of the video understanding hooks is the biggest Thing because that is like the door to your skyp skyscraper so the first 3 seconds is everything when it comes to video ads and when it comes to like picture ads on Facebook and stuff like that the image is the door to the business if the image isn't good if if people don't really care they're not interested then
that door didn't open for them it didn't lead them into the coolest skyscraper in the world where they can kind of move in and become a Customer right so um video ads are really really important and I will go in depth on showing you how to study them extrapolating what's good and what's bad again we already covered this in the last one but it's really important to just have a big picture mindset to really be thinking out like what are the influencers what would like email campaigns look like what would SMS campaigns look like how
would a YouTube video look for this um product for this Brand that I would build who's the demographic all that stuff you really need to be thinking huge because we want to execute huge and we'll only go as far as our plans are set out to now I do want to talk about mindset and I'll talk about it in the next video as well but can't tell you guys how important mindset is I'm sure you've seen this image it's kind of like the gamblers addiction put into an image but it's so true within this space
we're essentially Like in Minecraft sitting and trying to mine for diamonds forever and if you know the level that diamonds are I think it's like you go to bedrock and go up from like eight steps to like 16 steps and that's the range where diamonds are or some but if you know these details if you know these ways to find diamonds then truthfully the best best thing you could do is to be sitting down there and mining for diamonds to be sitting on Tik Tok to be sitting on Facebook and searching for these diamonds because
when you find something that's absolutely crushing it it is worth essentially like an endless amount of money there's not really a ceiling because if you found udie or you found blendjet and you did those products and you scaled them up to that level these are companies worth hundreds of millions so it's really hard to put a amount of money tied to what you can do if you find a winning product if you turn it Into an brand and scale it to the moon so it's really important to have your mindset really strong cuz it is
going to be discouraging you're going to be going through ads and searching for days and sometimes just finding a bunch of and not really filling um any like resonance with the products you're seeing like I can't picture a brand I don't know if this is like me because in the end of the day like you want to create a brand that is a representation Of you and it speaks to you so you can speak to the customers because you are in alignment with the brand so that's something that I I definitely recommend and um it
can be hard it can be super discouraging looking through products all day getting stuck in the unconscious wave of Tik Tok or Facebook and and forgetting to do product research and just sitting and looking at hot girls on Tik Tok or looking at stupid and wasting your time because in the end of The day that's what those algorithms are made to do they're made to make you an unconscious zombie and hopefully we are going to be getting away from being unconscious zombies and utilizing this platform to really live the life we want to live right
so it's important to be extremely disciplined and resilient with your mindset not letting fear or doubt creep in really hold yourself strong and keep mining keep going until you find that thing and when you find products That you think are strong um you can definitely send them to me for review or to the Student Success manager um you will have to do that at your own regard I am not in the business of stealing products I have plenty of things to work on myself and the last thing I want to do is inhibit A Student
Success so you have absolutely no worries with that but let's say we're on a live Q&A you share your product I obviously can't hold the other students to ensure that they won't Steal your product I hope we can create an environment here where everyone is very open and friendly and respectful of each other where we don't do that but if you're open to it you can um send in support tickets you can reach out in whatever way you can find to get a product to me and I will try to do a review for you
guys to give you thoughts on it and I think that's probably like one of the best things we could do in the live Q&A is go over your guys' Product talk about why it's good why it isn't yeah we definitely just need a very high level of respect if we're doing that and to touch in the potential of finding a winning product which I kind of already did but like I just want you guys to know it takes one video ad or one picture ad or stumbling across one advertisement that's really doing good to completely
change your life I'm not even kidding seeing one video ad could potentially retire your parents Like it's literally that possible it's that real because we can't put a ceiling on how far this could potentially go if we properly execute a brand and we have to be the type of person who can can execute on that right like some idiot could stumble across the biggest opportunity in the world but if he's not leveled up enough he's not going to go anywhere with that opportunity so the biggest thing we can do is level up our character in
the game level up our Frequency feel worthy of these products feel worthy of finding a winning ad and it will come to you that's just how the universe works if you read the book The cabalian if you go re-watch the first module that is quite literally how this universe works it's laws of nature that you can't refute so keep a very very high level frequency feel worthy feel excited go sit in front of your vision board go sit and meditate Do Your Daily Journal affirmations right before you Jump into your product research because being at
a high frequency is quite literally going to be giving you gravity and having winning products flow to you I'm not I'm not even kidding this is how the universe functions so that's one of the biggest hacks I can um give you because if you're in a high frequency your eyes your mind are working at a higher level to see the possibilities God or the universe might send an opportunity your way but if you're not a High frequency if you're a low-l character you can't see it you don't understand it so um I definitely want to
leave you guys with that um when you're doing this product research keep a high level frequency lastly the big one the ugly one legal research we have to make sure that this product that we want to jump into with products we need to understand that it's not patented that's the biggest thing if someone has like a design patent or a use of function Patent or something along those lines with the product then we can't use it so I will go into all the legal issues how to do like legal research to the best extent I
can share with you I'm not a legal Tax Advisor financial advisor or any of these things so I'm just sharing what I do personally there is always a level of risk with anything you do in life so I can't be held responsible for any risk but I do want to teach you guys the best I can to my knowledge of how to Make sure a product is safe and we'll basically be utilizing Google shopping and I think it's us PTO to check trademarks copyrights all that stuff but a really big thing is making sure that
the product you're jumping into isn't patented because there was a product I wanted to test and I looked up and there was a design patent on it so if I would have sold that I would have spent all this money and time creating a infrastructure creating a skyscraper Setting my Foundation doing all these works just to get a ceas and assist letter and potentially even a lawsuit so it's just horrible we really need to make sure we're doing our legal research and I will show that in future videos for sure but yeah the main thing
is making sure your product isn't patented and then making sure theand brands that are selling it aren't trademarking any elements when it comes to like you naming your brand or you naming the Product we need to make sure there's no copyrights trademarks anything like that on the product as well or on the brand that's selling it all right guys this is Jordan from the future and I just found something that I wanted to include in the course of how to find winning products this is a very good solution that basically helps you vet if the
store that you're looking into the product you're looking into is actually worth your time it's worth the Opportunity to go from this zero to to seven figure framework is it worth building this skyscraper out of really investing your time and does it have that long-term potential and this website is called shop hunter.io so here it is I believe you can get signed up for free um I haven't really used it I just came across it but it's really good to understand the brands that are running how much sales are they getting each month each week
and you can really Understand all of their data what products are selling the best and this is an absolute no-brainer amazing amazing tool that we absolutely have to use in our process of trying to figure out what product what brand we are looking to build so let's go through the process real quick we can just hit sign up here okay so super easy signin process basically all you have to do is put in the info and then they send you a confirmation email super easy so and Let's quickly go over all of the assets we
get from this so you can go to the explore and I guess it's just showing recently added products then we have top performers where we can see top stores and view these different Brands and kind of see like what's going on um you can hit track store and it's going to show you they're making 1.6 million a month total orders and it's going to talk about their products all of that stuff so female Niche um and it looks like they're doing that street style men approach they are doing the mass Market Style with fashion products
and it's doing extremely well for them so we can see their top performing products looks like this notebook is their big one has a Jeep literally on it that's a copyright issue waiting to happen but they're selling it for an expensive luxury price and I can guarantee that this is drop shipped so it looks like they're doing like 15K a Day on this product in the heights yeah unbelievable so this is a huge tool to give us data but I will say this with any tool that you see like these little spy tools be extremely
careful because every drop shipper is looking at these and you really need to stay away from taking all of your information and taking all of your decisions that you make based off spy tools because that's what every other drop shipper is doing they're all using tools like this so They are all making the exact same decisions off the exact same data so you need to make sure that you're finding opportunities that aren't on here this tool is best used in my opinion as a confirmation tool so if you found a product that you think's really
good and you want to test it go look up the people that are selling it good and see their actual numbers and use that don't go here and find the top performing store and do a mere copy of it because That's what everyone else is going to do like once you see top stores top products on here it's a good sign that everyone else is jumping to this and they're going to be doing it as well which leads to a huge amount of saturation competition and it overall just makes things really hard what's interesting with
that store is the Brazil only store so they're only targeting Brazil doing a million a month it's unbelievable so they there's really Big stores in here yeah one's doing 10 million is that a month so I think how it works is every time you click track a store that marks it down and you only get like 10 or 20 or something that you can track yeah 12 million I think that's in a month's this time from oh it's in a couple months and three months that's still wild so these might be doing um custom oh
they're doing really high ticket Furniture yeah I don't think this is directly on AliExpress this is what's called high ticket Drop Shipping and you need to to be able to resell things like this and I'm not sure if this is exactly what they're doing but you can get resell deals with huge retailers and you can drop ship like bed frames barbecues hot tubs saunas like these huge things and get percentage deals on them and high ticket Drop Shipping is definitely a very lucrative opportunity so I'm I'm Assuming that's what they're doing I I don't think
maybe they are kova maybe that's like their real know Albany Park so they're just selling a coova product so yeah they're just a high ticket retailer let's look up Albany Park so in the end of the day like this stuff's interesting but I don't think it's best to come in here and and copy exactly what the top stores are doing cuz I think a lot of people are going to do it but um yeah these guys are doing Very high quality High ticket Drop Shipping um their Albany Park is not paying for some huge Warehouse
where they keep all of these huge couches and stuff so let's let's at least see the stuff they sell yeah just just seating just couches and chairs they do like beds and other stuff yeah just just chairs and seats but you can see that this is extremely high quality so they have a relationship With all of these Brands and yeah they're just retailing these essentially through the Drop Shipping business model and they're making a ton of money but be careful looking at top products you need to pay um I will try to get an affiliate
deal and Link for you guys if you want to come in and pay for this pricing I believe was like 50 a month at the lowest definitely come in here and get data data is the best thing we can ever have but you have to understand the Caveat of everyone else is going to be in here doing this so be aware of that at least um but when it comes to my shop Hunter you can go into tracked shops and these ones are going to be in here the ones that I clicked you can hit
add a shop and you just need to find the Shopify URL of the person you're interested in seeing their data all right guys so I'm going to look up romatic because I don't think I've mentioned it I don't know if I have but I am from the future so this is the product I started Drop Shipping and we did like 10,000 in sales on it and people I was mimicking were romatic these guys so I want want to copy and track their data right I want to see what they're doing so what we do is
go to their website we hit view page source and then we want to hit crlf we get a window like this and we want to hit my Shopify and what this is going to do is show their my Shopify URL it looks like Their Shopify URL is behind the price tag. myshopify.com so if you put that in you can see their um total sales they have a very high aov but yeah they're not getting too many sales and it looks like they're on the decline like I've already outperformed to be completely honest and I just
ran some really basic Tik Tok ads basic Facebook ads took me a millisecond of work but it looks like they're getting decent orders every hour yeah so maybe this data isn't correct What's it saying is it saying 5K a day on average okay yeah so it's it's averaging 5K a day I see so these are the touch points for each day I thought it was saying for three months it was 5K that was that would have been very low yeah so they're doing decent numbers looks like they're having 7K days sometimes they're primarily on Facebook
so I can understand that if I crush it on Facebook ads I can very easily mimic this and these guys aren't even on Tik Tok so pretty easy work I know they're using Google AdWords as well CJ Drop Shipping that's really funny they're not even using a 3pl that's embarrassing clavio Tio chat judge me these are the the apps they use so cool information there but definitely shop hunter.io is huge guys this is something that you cannot get away with not using you need this data you need this information and if if you want to
pay for it that's up to you but if you do please use the Affiliate link below because ultimately this is a free course that's the only way I'm getting monetary compensation for all the work that I've put in here but in the end of the day it is your guys' decision to do that or not and my decision is just to provide value to you guys here so it's just something that helps out so yeah make sure you're utilizing this this is absolutely huge opportunity um this is just me from the future coming in for
a quick message and I will let you guys get back to the rest of the video so with that being said your action steps for this video are to basically just level up your frequency sit in front of your vision board set in front of your daily affirmations Journal get your mind right get in that meditative State hit your four shots of espresso whatever you got to do to get in the right mindset before we jump into product research and I will see you in the next video peace in Love all right boys welcome into
the next video today we are doing the live product research so I apologize beforehand this video is going to be long but this video is going to have extreme value in here I'm going to be doing basically a product research session I do these all the time I do them on Tik Tok I do them on Facebook and I'm going to show you guys my entire process of cross referencing I'll go over the three different strategies Going over how I study Affiliates how I check out things on Amazon AliExpress Alibaba all that stuff Google shopping
and this video is going to have a ton of value if you're struggling with product research um make sure you rewatch this video I'll probably upload another one later down the line if you guys want another product research session so yeah I want to make sure you guys get a full example of these product research methods and it's best to just do it it's Not that good to just kind of give you the theoreticals of oh you look for this and when you see this you do this so it's going to be way better to
show you guys I want to just quickly jump into it cuz this one's going to be really long we are going to start with the reverse method where we sit on Facebook we sit on Tik Tok and we study ads so let's jump right into it I don't want to waste any more time all right guys so we're jumping straight Into it we're on Tik Tok and I just got this video it's by CIO it's the crystal little light thing this thing has been everywhere I think it's kind of a a good example of like
a bad product yes it's cool yes it could get sales like I guarantee you could do six figures a month if you crushed content and and you really just went hard on this you knew what you were doing you had a good website and you had a team behind you like let's say you've already ran seven Figure stores you could probably run this up to six figures in a month but that's kind of like your ceiling like you're you're not going to be able to turn this into a brand you're not going to be able
to go far with it so this was just the first ad I came across but what I want to show you guys is when you see advertisements like this on Tik Tok this is a Drop Shipping product so we want to show Tik Tok that we like this we want to see more of these videos so what We're going to do is like it hit share um when we do that it shows Tik Tok that we that we really like this we're going to put a little comment this is awesome stupid as hell we're going
to hit order now um and I'll I'll kind of go through websites too to give you guys information this this video is going to be long so just get get a drink get some food get get cozy because we're going to be sitting here for a while so um the Website looks decent I won't lie yeah website's definitely chilling nothing bad I can say about the website good reviews simple to the point logo could maybe be better name could maybe be better and they only have the crystal lamp so that's pretty good it it conveys
trust a little bit more than like if they were selling a bunch of random products maybe they could sell a bunch of crystal-based products or light based Products and it wouldn't seem too like far out but um yeah let's do a quick add to cart show Tik Tok that we like this yeah we'll just exit out from there um it's best to like literally share your info hit initiate check out do all of that um put in all your info and then don't pay that's going to really show Tik Tok you like it but I'm
not going to be plugging in all my info so what I'm going to be doing is keep scrolling until I see the sponsored bar at the Bottom left so that's the name of the game for Tik Tok I literally just rinse and repeat sit and do that all day so let's keep going we're going to find a bunch of them today so obviously Hulu that's not something we want to see we only want to stop on Drop Shipping ads supplier that's what that is let me introduce you to Bruno's new favorite food new favorite food
dog food yeah we're just going to keep going until we see sponsored ads and um if you're not In the US you need to put a USA VPN on as you're doing this because all of the best advertisements are going to be us placed like if you're in France you are not going to be seeing a ton of Drop Shipping ads you're not even going to be seeing a bunch of good ads so make sure you put your USA VPN on and I usually have a separate account just for um advertising research but I'm on
my main right now and eventually you will get your um account that you're using for Product research super optimized and you'll start getting these ads like clockwork like only Drop Shipping ads you're going to see all the good products and it's really valuable once you get on that algorithm cuz there's an algorithm for paid ads just like there's an algorithm for organic ads so it's really good to show um Tik Tok what you want to see and that property is also um the exact same for Facebook so let's keep going that was some like local
UT Talk funding for your e-commerce business and not just funding for injection but funding that will help you scale your business twice some funding for e-commerce stores and it's you'll realize it takes a bit okay this is good one this is a Drop Shipping product this is a like mag case it sticks to things so people can like film themselves in the gym right there perfect example so I've seen this product and it's a decent Product you want to comment on it got the mag wallet so cool as a stand I love hit that little
copy link button that's going to show that we like shared it go to shop now so magb it looks like these guys have this actually could not be Drop Shipping they they could have gone the next level and actually branded these but I guarantee you can find almost the exact same products um yeah so it looks like they have taken the step into um full blown branding their Products ordering the wholesale getting their logo on it so that goes to show you that this is working right it's it shows you that they're willing to make
that investment to the next level so that shows that these guys know what they're doing they're getting a ton of sales and studying them is good studying them is going to show you a lot because they wouldn't be doing all this unless they were making money they're not just piss they're not getting like investors To invest in their company and then they're just pissing away all the money and losing it all like these guys most likely started um with a job shipping product they got one to work and they scaled it out so um studying
them could be really good I don't know anything about magb back maybe they're like some big huge reputable company or maybe they got started Drop Shipping I'm not um exactly sure but I mean that wallet that case That might be looking that looks kind of custom designed that that actually is a really good product so study them um products like this do really well like phone accessories stuff like this is is super clean so I highly suggest um studying them let's do a quick add to cart though grab the wallet do an add to cart
show that we like ads and products like this and we will keep Going coconut clean probably some local Carpet Cleaning company okay here we go this is ass so they're trying to go off like the juice LEDs juice LEDs is a company that probably made millions of during Co um you can go study them they they had a decent thing going I'm not sure if they still do but um they were the one that crushed the Galaxy projector like this thing um around the same time that soulet was crushing it with the sunset Lamp so
we definitely want to interact even though this is ass that's made on canva that logo is really bad website's all right I guess yeah I can't complain too much the website's decent um the colors and is just really bad and it it feels like childlike Like It Feels Like Preschool Vibe I don't know like personally if I was to buy a product I don't want like a preschool vibe from the store I want like a professional Vibe of like high quality like I don't know it's just this ad sucks too I can't hear the audio
cuz I don't want to be like blasting audio but yeah definitely not my favorite let's also give it the little share I think these guys have comments off I recommend having comments on on ads honestly another one strling I've actually been seeing this one a lot so since I've seen it so much from so many different brands I Would assume it's doing decent so um take that information however you want website's bad that Banner looks God awful with that color yeah not looking too hot yeah that's ass ass store so yeah this product's decent the
website's really bad the advertisements I mean I guess that Gra attention it could be it could be Prett good EAS so um another thing to know is this is a spark Post ad you can see by the um hashtags in it it's a post and when you click it it goes to their account which proves it's a spark post ad which I'll go into um explaining later but it basically means that um they're posting the video on their account and then they're connecting their account to their advertising account on Tik tok's like paid advertising platform
and then they're using this post as the ad so they're not Making the advertisement within the ads manager they're grabbing an existing post so we can see these guys have gotten decent views so what this means every video with decent views they're paying for all these views these are not organic views and the 1.3 million one this was probably a way better um advertisement I bet he probably got like 6 7,000 in Revenue off that ad that's usually around like you usually get around $5,000 per million views maybe sometimes up to 10 um if that
makes sense I know this is really confusing because you guys don't really know spark ads or maybe some of you do but for a spark ad to have 1.3 million views I'm assuming they got around 10,000 in Revenue 5 to 10,000 in Revenue so you can kind of Judge and see like okay this guy's doing decent with his ads some of them completely suck like these 100 V ones 200 vew ones you can see the 200,000 Views 400,000 1.3 million 500,000 and if you wanted to do this product maybe you could grab the best hook
the 1.3 million hook and mash up the other videos and then you could test this product really quick make a store try it out and see if it gets results and then if it does get results you can order the product from Amazon to your house and start making your own videos and scaling the product so hopefully that gives you a little bit of understanding of like the easiest way To get going is to see someone succeeding grab their tools use their blueprint right so we're trying to build a skyscraper and we just found someone
that has blueprints another architect has just showed us his blueprints for his skyscraper and we can assess how how quality his skyscraper is how many if it's an apartment complex like how many people are living in it so this guy's getting decent customers but this is not something I'd be like whoa this is Really good go try it guys like I wouldn't really recommend this but I know he's at least getting the sales this guy's definitely made at least 50k in Revenue I'd say based off his views maybe 30 maybe 20 to 30 at the
low end but um 50 plus at the high end he's also trying these there are things that you um chew on and it helps like get rid of your double chin and like give you a more chiseled Jaw definitely decent product um not weird to sell those Together they're kind of in the same um market so yeah I hope that makes sense I hope you guys um got some decent value out of that let's keep looking if you're an entrepreneuring this guy's funny if you guys see these ads this guy is literally um of Better
Call Saul in real life dude so funny let's bring back this Pro the old projector this is from this is from Co 2020 this was a decent product Um so he grabbed I've already seen these ads he grabbed clips from other people and just put his logo on it wow so we'll interact with it we'll show Tik Tok that we like this stuff want to this let's go review their Store 999 Utopia he like a juice world reference or something yeah website these colors don't convey trust guys like don't you might think like oh like
we have this purple theme and we're going for purple Like doesn't look good it really does doesn't like people don't want to read titles in purple it just does not speak trust it doesn't convey it and see he's selling car hood lights vintage cameras like it's just not the vibe guys this is a perfect example of what doesn't work this guy's may be done a couple thousand Max in Revenue but it's like it looks like the mini vintage cam was his top product oh no it just it's a slideshow That goes through all of them
yeah yeah it's just not good man not good don't recommend it this is a good example of what you don't want to do let's keep going you got to try to avoid all the all the girls all the stupid videos trying to grab your attention this SK routin I am high smile High smile is good so these guys I'm 90% sure got started Drop Shipping and now they're making custom products so when you see Brands like this that have gotten to that next level it's good to study ads I think that ad's horrible it did
not grab attention anyway it didn't communicate what the product is until like 20 seconds so these supposed that shows like even these like big advertising companies okay here's a blendjet copy that's funny so what's interesting about this one is it's a spark post ad from an influencer's account so this Should go oh interesting they're trying to they're trying to trick you so I'll tell you a quick strategy um with spark ads you can have an influencer so let's say I'm blendjet let's say I'm running the company we have an influencer that has millions of followers
she can post a video that talks about the blendjet she makes a video hi guys it's Emma this is my favorite product I use it every day here's how I use it here's what it does whatever she makes her little video Right we can tie her Tik Tok account to our advertising account so there's a link between them and we can run her post from her account as our advertisement so we can go to Emma and be like hey we can get you 10 million views on your page and when someone clicks this little logo
it'll go to Emma's account so she gets a ton of views ton of followers and we get to use her face as an advertisement so it's like a win-win and if they're trying to Grow their following it's it's definitely something you can do like let's say Emma charges $1,000 for a post you can come in say hey we'll give you 500 for a post but we're going to run it as a spark ad so she only has to connect the Tik Tok account to your ad account or to your ad account as long as you're
running the ads once it's not profitable anymore you can take her off the ad account because she does have to go to like a business ad account so it's or a Business Tik Tok account so it does kind of suck for her to do that because she can't make posts and use like normal audios so there is kind of that downside but I've seen a lot of big brands do this and so when they see the ad they're like oh this isn't from a business it's from Emma so it it conveys more trust and it
gets people to hit that shop now button and you can get really good conversions on it so this blendjet Ad that's some neutop that's weird yeah so they made they went to the same efforts blendjet did of like customizing it putting their stuff on it yeah but it's by primea Prima people are weird man this shit's ass yep just just trying every product they can this person will never get success can promise you that oh there's that Tik tok's horrible place Man this ad sucks you see Okay order now enter homestore.com nobody's going to go
to Google and type that in you putting that there just conveys hey this is an advertisement everyone goes oh I don't care swipes away they have their Instagram up there what's the point of having your Instagram and your website up there nobody is going to go type in that at name nobody is going to go to Google and type in your website it's just so stupid like you're just Conveying hey this is an advertisement like quick like swipe away as fast as you can it's an ad horrible absolutely horrible order now enter Home UK this
is ass order quickly stupid enter homecore UK get real so ass two two two reviews by the same person same copy and paste oh my God these are the people that are just making Drop Shipping seem So bad and so ass cuz they have no clue what they're doing this is the most Boomer advertisement I've ever seen in my life so bad every single absolutely awful athletic greens I'm studying their ads are is a really smart move they work with probably like a 100 ugc creators a week like these guys are freaks they are pumping
videos pumping ads they have their advertising campaigns on Tik Tok on Facebook whatever and they just cycle in like 50 new videos every week Probably 100 new videos every week and then they let Tik Tok or they let Facebook pick which ads are good and it's it's kind of hard to explain how to do that I'm definitely getting ahead of myself a little bit but they just keep funneling in new videos into their advertising campaigns so they never die their advertising campaigns always do good cuz they keep the same targeting but they just cycle in
new videos cuz videos will perform for a couple weeks To a month um max like videos don't last too long so studying these guys is a good move more trying to distract you man posture pal so I think I might have even went over this these guys stores that little shop now button that comes up they custom did that looks super good definitely study them um I mean this is a Old Winter from 2016 like super old but it's it's on Facebook or um it was a winner on Facebook so now People are grabbing old
winners from Facebook ads 2016 2017 and they're bringing them to Tik Tok now so this website's decent um see how they kept everything like they have blue and black but they kept the real information in black cuz it looks way more professional they didn't put it all in blue looks stupid see yeah this is decent definitely decent can't complain website's not too bad FAQs all that stuff and see these products make sense At least posture Pals it's all stuff that's going to help your neck and back see this is what we want to go for
these guys are doing it decent and I'm guessing their next step is once they get a little more consistency a little more sales they'll start putting their logo on the products maybe they'll customize the straps like that Sierra Beauty did maybe they can have a blue posture corrector with posture Pals on it and they'll take it to that next Level once they're ready so these guys know what they're doing no doubt about it and remember ass bro so ass who in their right mind looks at this video goes wow I want to buy I guarantee
it's playing the worst [Music] music what bro nobody buys that that is ass horrible music it screams this is an advertisement with content that I found from an AliExpress listing I put it in a video they have their Tik Tok the Tik Tok advertising logo in the right corner they didn't even put their own charismatic sales they didn't even put their own brand logo in the ad # neon # USB # wink get real dude I bet all of these four Shares are people either studying ads or people sending it to their friends to laugh
at how this ad is so bad specific ations this is copy and Pasted from AliExpress oh my god dude God awful God awful it's like they copy and pasted the actual AliExpress name of the product as well so ass that stuff makes me want to die it's so bad so under 14 all these Ecom kids trying to scam oh god dude see this is why everyone everyone runs ads like this like Drop shipping's Dead no I tried it I tried Drop Shipping yeah they had shop Express as their website oh my God running a USA
targeted ad with Canadian currency nice so bad dude that is the worst ad you think that's going to be the hook that's going to get people interested that looks like I just went to a chiropractor from the '90s dudee and that's a picture on their wall so bad that logo shop Express so bad and this is why it's easy to succeed is cuz you're competing against this look at This they're not even putting their logo in their own ads Gadget assistant succeeding in life is so easy guys cuz this is the competition unbelievable Yep they're
selling looks like everything you could imagine yep lights batteries I get it they're the gadget Niche or whatever it's stupid nobody cares you're not selling an emotion with an emotion you're not building a brand with Gadget Assistant people don't care man so you can see this is a long process it's it's not fun it's not easy doing research on Tik Tok ads is going to take you a while but once you build up your algorithm you'll start getting way more consistent ads you'll start getting the good ones eventually I promise it's really worth your time
but um I do see quicker faster easier um success with Facebook ads when I'm doing product research but the thing is Tik Tok is the easiest to run ads on Facebook is not as easy and because they'll they'll try to take you down Facebook will try to take you down there's all these rules all this stuff and Facebook's not doing the absolute best for themselves right now their earnings reports and all that stuff so the easiest thing you can do the best thing that's going to ensure success is finding a product on Tik Tok and
run Tik Tok ads yourself basically Copying them because it's proven to work if you seen something on Facebook that looks good and then you bring it over to Tik Tok that's not proven to work right cuz you didn't find it on the same advertising platform so it doesn't have the same like potential for success because you're bringing it to a different platform so it's it's bringing in another variable that you can't account for so Tik Tok ads look they put the Tik Tok logo in their ads so bad Dude but it just doesn't give you
the same level of confidence is if you found a product on Tik Tok hey this is killing it and then you ran it on Tik Tok so your level of success in being able to mimic them is very high so Tik Tok research um doing the reverse strategy on Tik Tok is really good but yeah it sucks you get a ton of ads they have the K garon that's even how you say it logo you can't do that dude heart I store Oh this is bad dude this is laughable still 12K views they probably spent
like 500 bucks 200 bucks on their oh my God man I got these glasses that turn lights cologne bottle in the back you can just see how bad these are man nobody wants this we'll hit it with the like though so yeah it's it's a long process this is what it is guys it doesn't get see another one selling this Product see everyone gravitates toward these like gimmicky products like I guess this solves a problem gives you a forearm muscle so it it makes makes more sense and they're trying to have like the guy watch
something weird on Tik Tok so people comment like what was he watching so weird they're trying you know you got to give it to him but feda bro became the bully like what is fedusa Dude purple why does everyone do purple man fedua why not name it something that makes sense it's like you're only selling that product I don't know man people are weird girls don't want flowers for Valentine's Day we want a BBL just kidding anyways I B my step sister some dud had his girlfriend do that for him wish me luck guys wow
and nobody wants that promise nobody wants You got to think like you're advertising to people like be practical about it like nobody wants that honestly like if you gave that gift to your girlfriend and she' be like oh my God like I love it so much like she'd be like wow that's cool thanks have you ever dreamed you got to think like you are advertising to people you need to convince people to buy your product like okay we're Felicity we talked about them these guys crush it I know for a fact they do six Figures
a month minimum absolute minimum on their store all they do is that girl they run her as the advertisement and they run her afterwards so those are the structure of the ads and they keep putting in new hooks to refreshen the video cuz like I said videos don't last forever so um yeah these are the guys I copied in the past I did 7 like 70,000 in sales copying them um so yeah these guys are definitely good this product is probably still going pretty strong I Mean I see their ads all the time a little
oh you have to upload a photo to add to cart yeah there definitely something worth copying sing brush what's this new petcom is so easy to use as it has a this pop good it's over the text like you see how people just don't think about things they don't think about the user experience of the viewer the viewer is not going to be trying to read all These things they see it's an ad and they leave so another thing you can learn is this sponsored bar this gray thing in the bottom left we don't want
them to look at that cuz the second they look at it their subconscious goes add I don't want to see it by so we want to keep their attention at the top of the screen we want them looking up here we want to grab their attention up here so they're not looking down there and if we have a video ad that grabs attention up Here like hey look up here and then like shows the product or something it's at least going to help them not realize it's an ad you obviously still have to have a
good ad but if you can keep people's Focus high up it'll it'll help you for sure ass what is this logo oh my God bro this is your guys' competition oh my God like did the manufacturer make that for you straight out of China that is ass dude see oh man I know I'm just repeating myself a million times but like these guys suck dude Tik Tok ads is so easy to have success CU you're competing against idiots so bad decorat lit.com yeah it's going to be hard to find something good I might have to
like pause and come back after I found something Worth showing you guys Tik Tok is full of shitty ads La Film School running College scams college is a scam by the way shock with complete scam fact 75 that's a food thing yeah try to avoid interacting with real Brands and real things like Hulu like don't interact with those ads cuz they're going to keep showing you those ads best sleep ever some Boomer ad with the Tik Tok advertising logo hasn't showed the product no one's hooked no one's hooked by a dude sitting there talking with
a Shop now button coming up they're already gone bro they left hours ago they left light years ago what best sleep like look at this there's no nobody even had a con cohesive idea no skyscraper understanding no blueprint this is awful dude oh my God the store is not even done dude did you just make a store off a YouTube video like a YouTube guide and then have your dad make an ad for you Like nobody even put thought into that for a second if this is good okay here we go this is decent okay
so this is building off of what loving surprise was doing if I was still running loving surprise I'd probably test this they're basically doing print on demand where someone uploads a photo they turn that photo into like a little art stencil you can probably do that with AI then they send that um little stencil over to printful And they send you that hoodie with uh the little stencil that AI made of the art that you sent in of the picture that you sent in so this is good this is like some Valentine's Day the advertisement's
not that good I really don't recommend putting in your logo in the videos the text is up here it's not even on like it's covering you can't even read it like I am surprised this one did so well but it did so well because the Product's cool because it's Unique and it does something so let's let's check out this website this is actually a decent one custom my love so yeah this stuff's decent definitely like a has that wow factor you know but it's not like super cringe super bad oh that's bad don't put emojis
in your store so little confusing looks like you can kind of grab whatever template you Want put in the thread color number of people or pets that's funny but stuff like this is hard because you can only drop ship so I'm guessing the cost is pretty high 52 that's not too bad not too bad but yeah it's you can't like order these in wholesale you know what I mean like buy a thousand units at a time like so you're you are stuck to doing um Drop Shipping forever like you're never going to get your prices
Low but since it's a custom thing like this it's like a premium and you can charge a bit for it like honestly you could probably sell this for 80 bucks people sell blank sweatshirts for like 50 bucks anyways so definitely get your price up there but yeah it's a lot of work but yeah this is good this is um a decent ad the ad needs a lot of work you can make it so much better and way less like gimmicky looking like the shop now blue Button so distracting you also want to keep your and
I'll go over this when we do ads and stuff but you want to keep your text text like the so cute Valentine's Day at him and tell him this that text is too much so it's raising up your your brand name the custom my love office what the office why is that in there it's raising everything up so it's grabbing their attention cuz normal Tik Tok videos don't do that there's a button that says like read more and then It does the caption so subconsciously people remember that and they see text in a place where
it shouldn't be and they go oh it's an ad skip so it's it's it's there's a lot of subconscious stuff you need to be um aware of so you want to keep your see that text just see how big that is it's huge it's taking up like a fourth of the screen down there or like a a sixth of the screen whatever but you definitely don't want to do that you want to have like 50% off now like Go shop now or whatever like four words Max um no no stupid hashtags let's see this though
humidif comes to my just an unboxing app that's good that pop- Up's good domestic product I can turn the knob to adjust its brightness easily no Brands I bet they sell everything yep they sell it all no Brand Story noemotion no longterm potential they've had some ads that have popped off though yeah they're they're running Spark ads they've had some things do decently well but unless you're in the millions I wouldn't say it's anything worth like copying like if you see something with 10 million views on a spark ad that's worth copying they've literally done
custom packaging for what [Music] earrings oh my this ad sucks bro I know I'm just repeating myself so hard but like everyone is ass what is this AliExpress they send you to the AliExpress link oh my God what is this dude people are so bad horrible let's do a couple more and then I want to get into Facebook this needs to be yeah there there's no real secret guys you just study ads you avoid the the girls dancing in front of you oh my God tell how much you love her these are the people telling
you that drop Shipping's dead like [Music] see sometimes you get stuck on watching the videos let's find something more that's kind of De but yeah there there's no secret it's just a grind but when you find one it's so valuable when you find a winning ad on a winning store it's so good because you can see the blueprint the entire schematics everything all the math of Their entire skyscraper you can see what a winning ad looks like you get to see their winning product you get to see their product description you get to see their
landing page you get get to see their branding their entire website their checkout process their offer their guarantee their sales price their shipping the checkout process everything you get to see everything you need to know and when you find something you just mimic it and that's what I did with Loving surprise and made almost a million in sales so it's worth the grind guys trust me see people just putting the Tik Tok logo with these photo slideshows don't do good there been so many UFO videos but Ecom Tik Tok dudes purple when you see Brands
it's it's good to at least watch them to kind of see what they're doing see how that ad was short and concise that's because They're paying an agency that knows what they're doing not some 10-minute video that just sucks oh my God this is your time to get a mini projector I am on the end of the Tik Tok advertising algorithm so bad dude that was at least better but this this yellow logo it tells you this is an ad and people swipe away man got to be a little bit More subtle with it oh
here's Soul set see 2.6 here we go this is we're going to end on this one cuz this one's good this is their ad that's still running from 2020 Co dude I saw this ad in 2020 Friday s see Black Friday sale ends soon dude we're so far from Black Friday but it's still working here we go there it is guys look how good it looks on mobile so trustworthy so good they have the ad to Card at the top they're using the debutify theme which is what I recommend honestly I think it's I think
it's a really good theme but yeah man just good it's just clean it's just really nice 2.6 million likes how many views is that that's got to be like 100 million views 130 million views 98 million views 47 million views guys this is this is some where these guys were raking in millions a month in sales you can still see so These are all spark ads they're still testing them to this day you could sit and copy them 14 million hey when was it it's me December 27th not too long ago 2022 I'm recording this
in January 26th 2023 so they're still going at it man they're still crushing it with an old product Oh it's oversaturated everyone knows the sunset lamp you just make good content and you win it's that simple you have a good website you have good video and you win because you're competing Against these idiots out here with the worst videos you've ever seen 100 million is absolutely absurd and if you go look up juice LEDs they have videos with 100 million as well so the farthest I got on loving surprise was like 16 million views on
an ad and we were printing on that that was probably 100K Revenue right there so this is just ungodly so super good example um this shows that it works like you could go create a website maybe have a little Better logo maybe try to optimize the website a little bit better than them like build on top of them um try to have a better hook in front of the ad cuz that Hook's not good but somehow it works somehow man it's crazy that is the reverse method on Tik Tok that's what I recommend the most
like if you're going The Branding route you want to get started on Tik Tok and you want to find a product from Tik Tok it's going to give you the highest Magnitude potential for success it's going to give you a lot of um reassurance that when you go to run paid ads your money isn't being wasted it's not being thrown at nothing with like a 40% chance to succeed you have a really high chance of success because you seen it work right if you were to go take this exact ad from soulet and run the
sunset lamp to a similar website I guarantee you're going to get sales cuz that's just how it works you're going to Be in competition with them though so the advertising is going to be very expensive and you could get flagged for having the same video so you'd have to change things up and stuff right but it just goes to show that once you find something like that it's like a gold mine all right so that is the reverse method and now we are going to go on to Facebook and do the exact same thing all
right guys we are now in Facebook so um let's get started let's just jump jump Right into it this is um dime Beauty first thing we see these are the um the people that I showed you guys um it looks like they have some um Angry emojis on their their ad oh just one person did it but see how that communicates negativity just one person did that and now their ad is probably going to get less results because of that person doing that interesting stuff but basically we're just going to be on here studying Ads
trying to find Drop Shipping products some guy selling you a course snow teeth whitening so my algorithm I've been visiting the websites I showed you guys so we're probably going to see a lot of their ads right because I went on their website so now I'm on their pixel and a pixel is a tracking system for who visits the website so they can go on Facebook and say hey show this ad to anyone who visited the website in the last 30 days so I'm going to be on their Algorithm um for a lot of the
stores that um I already checked out smile activities okay what's this this is a custom product notice how their ads super simple smile actives guess that's how you say it what is it whitening gels and pens they're just going off okay these guys are good this is great branding great website it looks like they're going off the old 2017 teeth whitening serums there's a trillion companies Still doing teeth whitening to this day so it's good this is really good they just took it to the next level with brand in but I guarantee they were Drop
Shipping at first so yeah this one's really good um I guarantee they were Drop Shipping for a while and then just got into The Branding element um once it was seeing success so definitely good there and here we are with the twinkling tree look at this 193,000 likes one of my top ads I've ever had got 100K likes and it was on the Instagram feed like 101,000 likes it was on a t-shirt for Street stylen and bro 22,000 comments 15,000 shairs this is probably the exact ad my mom came in and purchased this product on
I'll literally go grab it cuz I think it's funny bro too funny you can't make this up bro you can't make it up bro this Works people are buying this stuff man This looks like ass this looks like duct tape like silver duct tape was placed around it crazy man it just goes to show that people buy this stuff so this ad has been everywhere I showed you guys their store I can promise you they've they've made millions in sales off this so I don't know man this is something I usually wouldn't recommend but you
can't argue with the numbers you can't argue with what Facebook says is working so super basic picture they probably Grabbed it from AliExpress super basic logo basic store they started with twinkling tree they started this it worked and then they scaled out to other lighting prod products their ad is super simple this is what we used to run in 2019 quick little sentence about the product little bullet points of like why it's good why it's cool whatever selling points that's it little 50% off go check it out now works man energy Focus there it is
some more shoes and Socks and the whole street style man approach white off it's too funny man Yep this is so Facebook is where the street style men stuff works beard Club yeah good branding they um definitely could have been Drop Shipping you can drop ship supplements it is a fact so you could organize a store like this one um it's it's definitely a little bit harder though and they probably started with they probably did invest in go straight Into branding on that one cushion lab let's check out this one this add um a little
bit too much emojis a little bit too much um text in the ad usually you don't want text in the ad itself but wow webs does look good can't argue with that they got the tags on it wow this is actually interesting cuz this is um a full-blown brand they have um stock in California ready to go all of these Sizes huge company these guys know what's know what's up they have their custom design website good reviews all that stuff but their ad sucks like honestly don't show this part this ad sucks this looks like
Drop Shipping ad they need to get the New Year's sale 40% off they need to get all that stuff off but yeah good results um I I bet they're making good money on that so here we go since since I was on the udie website I am getting their Advertisements this is a little bit better there's still a bit of text that is way too long of a caption nobody's going to hit that c more if they saw the image and they were interested they'd click they're not going to hit Seymour oh let me read
about this oh wow oh 99% off rpr RRP wow Nobody Does that dude you're you're advertising to unconscious zombie robots you're scrolling all day so if the image is good it's like putting a Picture book in front of a child is this image good oh here's a couple sentences good job let's go to the next page like you're talking to children when they're unconscious scrolling through this app they're looking for a picture of their crush on Facebook they're not looking for an udy ad so they're not going to do they're not going to look into
it that deep they're not going to read about it so if you have a good picture they're going to click the ad they're going to Go to the next part and if they want to read they'll do it here this is where they're going to do their reading I think man they got like too much options their scroll feature doesn't even work see and this is $100 million company like I want to scroll on there we go so many options like popups like customers don't like a ton of options it's they get decision paralysis they're
like oh there's too too much is going on here I'm just going to go back To Facebook there's too many options I'm just going to go back to Facebook because they're in unconscious mode they can't handle all those options oh there's too much to read too much going on I'm going to leave I'm go back to my comfort zone on Facebook so keep stuff like that in mind like even a $100 million company I don't really think they're thinking about the user experience of someone who clicks on their ad cuz right now I am going
Through the user experience right and it's it's kind of too much pretty litter they're a big company here we go blendjet just like I said all the ads from the the pixel firing Aroma 360 scent diffuser see that that negative face like I'm mad like makes a lot of people not click your ad like a lot of people won't click it because of that like oh it must be bad y That's a custom product they're doing diffusers and then upselling Different Aromas interesting they threw me in a cart they already added me to cart see
that's a bad customer Journey someone's too too much words I'm going to go back to Facebook like got to keep it simple and that's why I think Street stop men worked is cuz it was dumb simple so yeah keep that in mind guys you've got to advertise this to just like brain dead people cooking Guild we got some cool nice Squatch they have good ads this is Bad though like this looks like a infomercial I'd see at 4 in the morning on Adult Swim or something like I don't know like it surprises me if this
works the this stuff is okay I'd say it's a little bit too much emojis but the text in here don't put a ton of text in the image ever Facebook does not like that sent bir that's a big brand curology Big Brand you can see how bad Facebook is struggling because it's like every two Scrolls there's an ad everyday dose it's some like ag1 athletic greens see I Maybe I'm Wrong Maybe I'm Wrong guys I'll I'll try to admit it cuz all these ads I'm seeing are just mad text in the image but Facebook used
to hate that they used to penalize you and and raise your cpms on that here we go street style man Vibes let's go yeah everyone is putting a ton of text in the image so maybe that's the pro strap another one look at these ads man They're everywhere on Facebook they're they're drowning they're like begging for people to run ads they're letting anyone do it so alumen this is a lot like the Roo like foot where um I showed and honestly AliExpress has endless little shoe options like this I think this is a good ad
I think this is way better there's no text shows you the shoe you either like the shoe or you don't if you like it you click it and then you read about it because the job Of the ad is just to get you to click you're not going to hit oh byy now right now you don't need you don't need that much information to understand it's do you like the shoe cool if you do click to learn more that's it like you're not going to try to sell someone on the video ad instantly there is
is a buy now button there your job is just to get them to the website you don't want to get them to the initiate checkout that's like 20 steps ahead so just give them a Little bit give them a taste hey we got this product here it is tell them a little bit oh 30% off your first order you choose the code choose 30 Vibe that's a Vibe love that Visine Dollar Shave Club another billion dollar company yeah always study these huge Brands um my my girlfriend's family purchased these um notice how they have bundles
bundles are really good back Pain relief simple ad let's roll and then it has emojis rolling pretty good um logo up there I think that amount of text is fine I'd say that's good what we got here fall asleep faster see I think that's too much text hug sleep pod could be good let's check it out okay great website it makes you feel like you're in the womb I guess it's kind of probably the selling point yeah great website Shark Tank yeah Not complaining so usually like Shark Tank business owners they go the traditional path
like we need investors we need money like it's not like kids like bootstrapping businesses so um I guarantee they are running um ads through an agency so I'm guessing an agency made this ad for them and agencies have a lot of access to tons of stores tons of AD budgets and they can see what work and what doesn't work so maybe I'm wrong guys maybe this is the Secret because we've been seeing Squatch a huge Soap Company they run their ads like this um so we can probably have some deductive reasoning and seeing that a
sentence about the product is good followed by some Emojis with the selling points and then a image-based ad that has a little bit of text in it right CU that's what we're seeing we're seeing that from big companies that are paying agencies to run their and agencies probably know something right so it's Good to study that yep Freebird I'm guessing this is maybe a big company or some drop shipper kind of looks like yep big old brand custom ass products I think that image like leave Nix and cuts it looks like Blurry I don't know
I think I could do way better than that image I could sit in canva for two seconds and design something better than that Meaningful Beauty this is good cuz it looks like a post like it looks like Someone's on vacation and they made their aesthetic post and there's a picture of a girl in there so it doesn't feel like a super big ad or you're like oh get me away from this proactive dude I forgot they existed here we go neurom MD custom packaging looking good they're conveying in their images that hey we're a real
brand we're not a drop shipper that's what your subconscious reads even if you don't know know what Drop Shipping is You don't know these things your subconscious would still pick up oh custom packaging this is a real brand I know that my shipping times will be fast here we go Cowboy elf too funny man I swear they're photoshopping that logo into things cuz it's on like every shirt but yeah they're they're printing money guys I promise you they're doing a ton on their shirts I will say this I think Facebook is stronger for scaling so
running your Ads on Facebook I think is way strong um you can scale to really high height but you just have that risk of Facebook taking you down for whatever reason oh an election's coming up um everyone's banned that's what they did to me I had like 6 million in ad spend I had my own Facebook ad rep that I could email anytime would get instant replies and it all went away in a day and they never contact me again and now I can run Facebook ads again so it's like I don't Know Facebook's interesting
but it's seeming like everyone's doing these simple picture ads we haven't seen a single video ad I don't know maybe I have to be on Facebook reals to get the video ads and and we'll test that out and study that but um I know I've been talking about this forever I know we've been on the the reverse method forever but this is the strongest method and I want to show you guys what we're looking for um and what we're doing so we we Talked about steezy um they're definitely decent Thursday Boot Company like that's a
vibe that that speaks a language to someone if you like black clothes and you like that dark aesthetic like you see this and go yeah yeah yeah like because someone's speaking your language right the matte black collection like these look sick these look nice why wouldn't you click it if you like this stuff You' totally click that so great one there It's like they're just selling a bunch of boots um you could go start like a black clothing company just have black clothes dark Aesthetics and and really go off that cuz people will see that
and go yeah I only wear black too and and they'll with it so speaking the language that one was good I don't know to me that I see ad and I go bloop like my subconscious was ready to scroll past that but I guess someone that is having toenail issues would see this and go wow Yeah wish my toe look like that so I don't know maybe this is for 40 year old um moms with with bunions or whatever so it doesn't speak my language that's why I scrolled so fast but that just goes to
show like speaking someone's language is very very important this here that's literally this right here little plug if you guys like the little brace that I wear it's like 20 bucks from thiser or however you say it these guys have good ads they speak the language of like Minimal jewelry like even if that didn't say minimal jewelry my head would have said oh this is minimal jewelry so they have good images they have really good real ads and story ads on Instagram so primarily these guys just do most of their ads on Instagram placements instead
of Facebook because Facebook owns Instagram it's all part of meta but yeah they run all their ads um primarily on Instagram because it fits the vibe more but they're really good I saw them From a video ad and literally purchased let's do a couple more and then we'll go try to see Facebook reals and see what's up with that cuz I haven't done research on Facebook reals me undies yeah this is just like cuz Valentine's Day is coming up so people are definitely pumping products like this but I I bet that this is a store
that's very solidified they've been running stuff for years custom stuff always does good here we go 10K likes Wow Wow on that see these are guys just copied yie winter is coming so they've been running this ad since probably September crazy they're making money Canada's favorite hoodie meanwhile I'm in the US doing us targeting saying Canada winter is coming I don't know man you don't have to be that good to see success you just need a working ad account on Facebook people will buy anything Cloud massage I'm guessing this is a Drop Shipping product they
might Have their logo on it yep they do that just proves that it's working right so if someone's really in the business of buying a $300 like calf massager foot massager they're probably going to do some research right they're not going to they're not going to just straight up buy it off impulse 300 bucks unless they're balling like that but most people sitting on Facebook all day are not balling like that so yeah keep that in mind website's good nothing bad to Say about the product overall my goal here with doing this and showing you
guys stuff is I want you to see my mind when I see like how I think about things how I view Things based on what I see branding um Ortho Cloud wow so there's this is another we saw that one other brand that kind of looked like but ended up being good um that did like those mattress memory foam seats and all that stuff so it looks like another company's Doing the same thing are they branded is the question CU if they're branded then we're showing this really works we got multiple Brands competing with each
other yeah this is just drop ship yeah it's I don't like these buy quantity deals I don't like these white watermarks in your logo look so so bad that literally might be the other company's logo on the that's funny they're trying though you got to give it to them they're trying they're just on The cusp once they get more sales once they get more consistency they're probably going to go The Branding route but this is good this is good stuff there's a couple things I'll hate on them for the blue they could convey way more
trust and professionalism but overall this is good I bet they're making money no doubt about it don't show this the ad's decent the ad itself is okay it looks a little the BOGO bundle Take that out make it a little bit like this is so christmy like dude Christmas is over man like but it shows this ad's still working or else they would have turned it off and the reviews in there I don't like that man but hey can't argue with what works let's do one more and then we'll jump into the the reels and
give that a shot some pain patch see one more Drop Shipping product here we go baby cero outerwear just taking the street style men approach man You guys can definitely get started with some Street stom men sell some clothes try some Facebook ads see if it works the the thing is you just don't want to get banned and then get screwed you know so whatever approach you take is definitely up to you we got Miracle brand selling those sheets and towels and stuff they have a great website someone I really look up to within this
space told me that their website's like very good like copy their Website so keep that in mind Clean Skin Club some subscription monthly box another monthly subscription box those do good man if you if you start taking over a certain Niche and there's like an opportunity to do a monthly like box club membership thing definitely do it cozy Earth selling blankets Oprah's Favorite Things snow teeth whitening see this is like a a spark ad like this is um them grabbing a post from Brit elore that's even how you say it and running It to their
own website so it looks like a post you're like oh oh this is just a post like some Boomers like thinking it's it's not an ad so that's the upside of doing that let's get one last one that's good we're getting a lot of real Brands maybe we ran out of the Drop Shipping algorithm now they're just onto the the real Brands this guy see him everywhere Bam's good great brand looks like that's a retargeting ad so that's Why I had low views jeez ton of skin products ton of beauty products there's the purely white
deluxe hitting me with the pixel ad come on give me something rise everyone copying a mud water another leg massager from a different brand my algorithm is getting to know me now just based off this research alone back pain pain products do really good interesting stuff but honestly there's no product that I've seen today that like boom that's a great product like Hit this one but a lot of these could have huge potential if you feel like you know how you could Market some of these products like oo I could like I would buy that
so maybe I can sell it good then go to products that you're drawn towards that girl with her boob hanging out what is this ad weird man 88.8k likes can't argue with it it's working a sauna some college ad o that's bad see I already knew that's bad and then you look down Five likes that is bad discipline Fitness so ass dude don't do this let's go to reals real quick all right I have literally is this Facebook reals I've never even gone on to Facebook reals before it's got to be see if we can
get an ad going some girls ass there we go dude Facebook reals is weird it keep like skipping out and only loads three of them yeah I don't know man I'm getting like no ads I don't know how Facebook reels works Man I don't know how to tell if there's an ad yeah I'm seeing like no products so I don't know man maybe everyone's just doing picture ads what the bro yeah I really don't get how this works no ads so yeah maybe maybe people are just doing the picture ads but um that's good for
us because picture ads are easy man you just go design something quick on Canva I'll show you guys how to do it yeah through this product research there's not like necessarily something that I found that I think's like super killer it's more like what you think you could do good with what you think you could make amazing video ads on you could speak someone's language so find some things that hit the product blueprint criteria that list of 10 things that talk about what's good in a product when you find something that you Think like you
can Envision that brand you can Envision that long term go with that man but try to find something that does have good results like don't just think like oh I'd do computer gaming maybe I can sell AliExpress like a mouse like maybe I can get a gaming mouse and get it off AliExpress and make a good brand out of that cuz I like gaming house you're not going to do good man find something that's working find something that's Already having ads ran on it and then just do it better than someone so that's the reverse
method let's get into the other one cuz that was very long all right guys now that we've done a ton of research on um our phone studying ads which is definitely the best that's where you're going to find your most stuff this is just another route you can take so this is called exploding topics and you can see certain trends that are being talked about that are ranking High High on Google's algorithm of search inquiries so if I go on Google and I type in undraw like this one says here in the in the right
corner these are things that are getting like random explosive growth in Google searches so you've got art grid that's a subscription software power Dash you can see all these random things I'll try to find okay perfect Coss gummies so you can go look up Coss gummies supplier reach out to whoever Comes up first first fair and say hey anyway I can drop ship these and you put my logo on it yeah maybe we just have a $500 upfront cost or $1,000 upfront cost you be like okay people are people are looking this up right 5,
800% growth let's go to Google Trends seos gummies and I think what's doing is everyone is on Tik Tok going seos gummies this has 112% of the neutral the the natural vitamins that you need and what a human's made up of And it gives you 80% of the nutrients you need everyone's talking about those you've seen those videos I know you have so seos gummies is an easy quick product that someone can just grab and eat cuz they don't want to have seamoss in the jar and and water it and do all that like upkeep
stuff you have to do so it is having a huge tick it looks like it bottomed out hard last Christmas nobody was wanting seos gummies and it's on the come up right maybe there's a trend February it dipped out interesting maybe these are literally like a viral Tik Tok happened a viral Tik Tok happened viral Tik Tok happened or something that are giving these upticks it'll show you the states it'll show you what people are typing in related topics related queries ashwag Ganda and seos gummies so what this tells me is maybe I can start
a store selling seos gummies like do you want seos but you don't want to have the upkeep here's a seamos gummy and then I Can upsell ashwag Ganda on my store right so this this is where the gears get turning but I do have to say you don't want to base your entire store off just this you want to go study go on Tik Tok look up seos gummies go on Facebook look up seos gummies start studying content right start building these things together start doing the reverse method with this right so you need to
pair and have a Unison between all of these different methods to to get an Understanding like let's say that massage what was that foot massager maybe see if there's an uptick in that this is just some basic just right across the line at 75 doesn't go up doesn't really go down no big trends you know what I mean like you can you can go check out these different things like hey I saw a lot of shoe advertisements are people looking up shoes more is there a certain niche of fashion that's like trending more than something
else Like is Street Wear getting really big oh let's look up Street Wear see how many oh little uptick right in November was an uptick maxed out at 100 that's just past 12 months you can see five years so um I hope that gives like a good understanding of like CU this is the supply and demand method this is the supply and demand method of searching where you want to see where people's attention are where people looking into things and then fulfill that um Demand With your own Supply so a really good example is the
seamoss gummies and um or collagen gummies boom here we go vitamin C serum these are all going together so maybe we can start a store that has seamoss gummies has collagen gummies and we can say hey do you want seamoss do you want collagen but you hate the taste you hate the the upkeep of getting seamoss and then you upsell on vitamin C gummy or vitamin C serum you upsell them ashwaganda and you guys can you can find Wholesale vitamin supplement people that um can just put your logo on it it's 100% a thing you
just have to be really safe cuz when people are ingesting your product it can I don't know someone go I choked on it or someone can try to do some weird lawsuit so keep that in mind I don't personally have experience doing it like Corps Lion's man all these things are getting big if you go look up Amazon can see all the supplements that are doing really good type supplement And see which ones rank the highest and you can see so the entire space of the internet is your place where you can do this blueprint
research right let's look up um okay so here's my talking points for the video today we have the finding um winning ads through the reverse method we have the supply and demand method then we have the Amazon Alibaba AliExpress method Google shopping and Affiliates so we're not going to mention Affiliates just yet these ones right Here are also going to be cross reference and used the AAA method and the Google shopping with the um exploding to topics all of these kind of mesh together so now that we see like hey supplements might be a Vibe
like supplement gummies might be a Vibe so let's go to Amazon and look up that keyword and see what Amazon tells us so let's look up vitamin gummies and see which one are who's running ads on this so this is an ad sponsored adult Multivitamin some beauty one they're running ads sucks sponsored Airborne Elderberry maybe Elderberry is something we add on to the store vitamin C gummies we can see the amount of sales so V Fusion is killing it with the multi multivites gummy 126,000 reviews unreal neutr gummy so we can understand these Brands okay
Elderberry is a common theme multivitamin common theme vitamin C common theme so maybe we need a multi a Multi- gummy right so we can now use Amazon to understand deeper about the niche understand deeper about the products what are people buying together look let's do this this is the top product selling dumb gummies is the gummy plug dude so let's look up what people bought together oh it's their other brands so it looks like a Women's Multivitamin and vitamin D3 so these guys probably started popping off from Co everyone's like oh you need a Multivitamin
vitamin C and vitamin D to help fight the flu whatever so um those guys probably popped off there but now let's do Google shopping let's do some research who's coming up balance did we see them on on Amazon is there a brand anywhere balance so you can see what brands are taking over what advertising channels who's selling where we have hum it's on here twice yummy flow vitamins lot of stuff here we can see reviews see okay daily Vitamins tons of different things let's look up seamos now let's look up seamos gummies who's the top
hitters 4,000 reviews 5,000 52 okay so we can research oh they have a certain packaging that's cool maybe people like that but who's the top these guys wixar natural seamoss gummies maybe because it's green maybe because it's cute and and green right these guys are getting it from the same manufacturer it's the same they Just have different packaging you see I hope your eyes are kind of adjusting into this new world of of advertising and marketing and products and fulfillment and kind of seeing things at a different level same supplier I promise these little Gummy
Bears see they're all from the same supplier so we can find that supplier and do our own packaging yes we might have to invest in some packaging or we can just do the same packaging and have them to a Different label and that'll be super cheap which is what these guys are doing vitomatic saw wixar and copied them promise absolutely promise they saw this said hey hey man let's go do the seos gummies right they're on exploding topics they're popping off let's go see if they have collagen gummies if they have collagen gummies too it'll
be hilarious where's the collagen man these guys are just doing it all they probably have collagen gummies for Sure seamos gummies you can see the ones that are in their new packaging are probably their new products these are like old ones from the past what's crazy about Amazon is you can't drop ship you have to send all of these you have to send hundreds of units or thousands into their fulfillment centers so these guys are big vitomatic is they've been doing this tons of products there's asosa Gand gum he guarantee they have the yeah so
um I hope you can see like the cross Referencing of like okay on Amazon people have tons of sales like a th000 reviews that's a lot of reviews they're getting a lot of sales maybe I can start running ads on Tik Tok and have a Shopify one get my start there make some money there and then maybe I can get into the Amazon route and be an Amazon Seller and be a competitor to them maybe I can get retail opportunities I can go try to talk to GMC I can try to go talk to some
local supplement Place get my Products there and you can build out your seven figure blueprint from that so you can see their images study their images you can see their exact supplement facts you can go to the supplier whoever you think the best supplier is through this Google Search honestly when you're looking for suppliers usually the ads are the good ones because they have money to to run ads so they're getting sales they have people that are buying from them yeah so Private label gummies that's all it is so you're just getting your own label
you purchase like a thousand labels from some Label Company you send all the labels to private label Express they put it on of a product that already exists that's exactly what Vitamix did w wixar and Vitamix same packaging same image they just have a gummy bear to the side it's the same stock image with with a different brand wrapping on it same with um these guys they just change the cap Color you know what I mean man like this is it's an business is an easy world so um you can look up seamoss gummies on
here who are the sellers of seamoss gummies and you can really dive into some stupid research see these guys we didn't see them wild and organic who are these guys same ass packaging they're using the same supplier 25 bucks let's see all their sales prices 22 n wow these guys are hitting a mad undercut that's actually crazy how are you Selling for nine dude but see the 221 even has more reviews in sales so it's crazy and you can study that like why does this convey more trust does this convey more professionalism does vitam X
look a little too salesy a little too like Great Value Dollar Store Vibe this looks cool this is great they did good on this great content right all they did was Private Label a vitamin all they did was pay someone on Fiverr or upwork to design a supplement bottle for them sent A000 supplement bottles to the private labeler they put the package on they put a they did a little package custom designed package purchased those and you can go see what are all their products what's their selling oh let's go to their top sellers best
sellers looks like beetroot ashwag Ganda adrenal support interesting so yeah you can cross reference and just see hey what are some good gummies what do I want to sell these guys are crushing it on Packaging right they've got to be doing good boom there's some seamos gummies for kids you know they got it all they're looking great great Brandy they're crushing it maybe maybe you just do this right maybe you jump into here and you don't even drop ship you just get into the private label you take a little bit of a risk you have
a little bit more upfront costs and you try it out so there's a million opportunities there's a million things you don't have To know that much right you just have to know where the opportunities lie so you check exploding topics seos gummies good collagen gummies maybe we start there we test those out we get the ashwaganda gummies we checked out these Brands we studied them they're doing this here's their schematic we're going to copy their um blueprint on this we're going to do better from branding maybe we make seamoss gummies just for athletes we have
athletic packaging and boom you can See there's infinite opportunities we have couse gummies just for gamers ashwag Ganda gummies just for gamers we're the top selling gaming vitamin and supplement company in the world like you can take over subcategory niches and speak to certain people right like you can crush it on stuff like that just have a package that speaks a certain language to a certain person and I hope you guys can see how this can all pan out into big things so let's all so we Went over Amazon we went over Google shopping let's
go over Alibaba um this one's a little bit weird with like looking up like seamoss gummies I don't know if they're going to even have that damn supplement manufacturers are on here too there's there's our cute little green friends there it is man looks like $2 a unit so I guess you can bulk buy these that's actually crazy they took the exact so Alibaba manufacturers are smart Cuz they're um they're like hey man we're getting a lot of people from Amazon that want to sell cuz they see this guy the top seller so they copy
The Branding of the top seller so when I come in and as a business owner trying to do my business opportunity oh these guys got to be the best manufacturer oh that's the same manufacturer the top Amazon Seller we got to use these guys right so they're they're smart they know what they're doing yeah looks like you Can even come on here you can check their ratings 180,000 in transactions um you can reach out to them make deals get custom packaging get deals based on how many you buy but it looks like you can get
down to 260 okay 3,000 is their minimum order quantity so you buy 3,000 Gummies at $3 a piece let's do some fun math here $3 * 3,000 dumbass probably could have done that in my head so $9,000 for 3,000 gummies okay that's how much you spend You're sound up for 22 22 so let's do 3,000 * 22 66,000 minus your 9,000 upfront cost you just profited $57,000 but that's not accounting for advertising costs not um accounting for shipping fulfillment getting all of those into the US from um Ali Boba you can also check AliExpress but
these guys for sure aren't going to have Coss gummies to drop ship I can almost guarantee it scary ew ew get me out of here Gross but for other products you can see how it'll apply so you you cross reference all these things you want to check Google shopping who's the top sellers you want to check Amazon who's the top sellers what are they doing good why are they doing good check their reviews right maybe they have something oh these are good but I don't like the taste SoBe maybe you change the um a different
supplier and you you'll get samples from each supplier and test the Gummies yourself oh this one tastes better this one doesn't we're going to go with this for this reason based on these pricings you can really understand everything you need to know like wild and organic these guys seem to be killing it right let's find their one of their top sellers mushroom gummies everyone's talking about mushrooms lately maybe we can add to cart and we can see where they target us do they send us Google ads do they send us YouTube ads Facebook ads Tik
Tok ads because they can grab data from whoever's been to their website and start showing them ads so then you can understand the blueprint of how they run ads okay I can see the exact ad they sent me they sent me a picture ad with this ad copy with these titles they use this image I'm going to do a similar one guys everything is for the taking out here you can just crush it and take business blueprints from other People and just make it better right wild and organic this this is for outdoorsy people right
maybe I have an athletic version athletic gummies and you just go crush it so this is a little bit outside of the scope of Drop Shipping um that's just based off the example I do apologize if there was like some product in here we would have broken it down that's actually more of like a physical product but I hope you can see how we cross reference and Utilize all these different things to understand the best opportunity for ourself to really see the blueprint find the top sellers let's say let's do the example twinkle tree let's
extrapolate that one real quick so you guys can see so the twinkle tree let's go to shopping so let's say we just saw that ad and we're like damn maybe I want to get into the twinkle tree let's let's extrapolate it so we have Sheen selling it Sparkle trees twinkling tree Pottery Barn Selling something Teemu twinkling tree we got tons of people selling it Freedom crafts these on are like different ones Teemu Amazon Wayfair everyone's jumping in on it sparkly trees so we saw twinkle trees let's see sparkly trees let's see what they're doing oh
no I did go over this one with you guys so let's see twinkle tree or whatever these are the guys that we just barely saw their ad okay so they got Christmas favorites they got them all twinkling tree and Sparkling tree are just straight copying each other they have this warm yellow Lighting on all their images can promise their Drop Shipping all of them so they're getting people to come in look at the fairy light tree and then they're like oh maybe I want the lunar one too oh my wife would love this one or
my husband would love this the kids would love an origami bird in their room they really would oh the Charming crystal lamp is so cute so you can see how People get a higher average order value someone comes in they buy the enchanted book lamp it's so cool it's so cute oh the rast tree for Valentine I should get that for my husband I should get that for my wife whatever so there're on stuff like that so now we can look up we looked it up on Google shopping we can see who's selling it why
they're selling it who's the best what's their price points what do their websites look like we can go to all their websites add it To cart so then we see all their ads we can and study all these ads now let's go to Amazon let's look up twinkle tree or fairylight tree and study their okay what's the s selling price point how many reviews cuz you can kind of see their reviews to gauge how many sales they might be getting and then we can see okay this one has a white base white base white base
it's exactly this one seeing it in person is unbelievably underwhelming this is ghetto bro I Could throw this thing a mile I could snap it in half with two fingers is ass I bet you're getting this thing okay then that's another thing let's go to Alibaba let's see how much we can get it for yep four oh and if you buy a th000 you get it down for $4 but it's $6.20 okay we can calculate oh this guy's selling it for nine he must have bought a lot in bulk this guy's selling for 31 let's
check the sales here oh This guy's selling for 50 for 40 so $60 let's say $40 minus the $6 cost $34 profit per sale so they can spend $34 right yeah $34 on ads and still break even and not lose money so now we can see that we can check Al Express break it down we can check Google trends for twinkle tree whoa what dude someone's crushing this product every winter whoa what okay so this is some crazy Seasonal product see like this is the that you're going to figure out this is some crazy twinkle
trees has been doing this since 2018 this is just when they they run up their ads twinkle tree and sparkly trees bro that's actually fire next winter you guys need to jump on this unreal it goes from zero to 100 man this year was their top year wow I'm actually impressed okay let's go to AliExpress let's see the the sparkly tree twinkle tree let's see what's up Here always filter by ortal yeah there's a million of them everyone's hopping on this n bucks there's only nine of them sold though okay let's hit let's get off
the orders nine orders five orders yeah just a bunch of people trying to hop on this product um we'll get into 3pls in fulfillment because we don't use um AliExpress to fulfill our orders um I have private 3pls I give you guys access to so you can just send them the ad you Can send them sparkly trees hey man I want this product can you give me this or you can send them the the AliExpress link like hey can you Source this how much guarantee they can get it for like six seven bucks so yeah
that's basically everything I do to do product research I go through that entire process I U mix and match all of these but the biggest thing I do is I set on Tik Tok ads I set on Facebook ads because that's showing me what people are spending money on Then I extrapolate then I do all these things so that's the best way to do it um something I also want to go over real quick is let's just go to Tik Tok and let's look up Amazon made me buy it you can also go out to
these hash tags all right guys so we are in Tik Tok and we're going to look up Amazon made buy it okay and we can do product research here so we can do product research off hashtags on Facebook hashtags on Instagram hashtags On Tik Tok um these are all going to be products that people are really trying to sell and um you what's good about this is you get organic video ads that are doing good but something that does good on organic doesn't mean it's going to do good on paid ads so do keep that
in mind but this is going to show you example of good products good ads you can test these out you can extrapolate them into the Google shop research the Amazon research Alibaba AliExpress Research but what I really want to show you guys and you get to see the likes like 800,000 likes boom like maybe this is a good product as the bathroom stuff see how they made their ad they made their ad interesting call 911 see they're they're using their product in a cool fun way to see Uncle trying to open the door bro like
they're just making it a Tik Tok video that's entertaining but it's an ad in the end of the day so you can study stuff on here just keep in Mind that everyone stud buy it Tik Tok buy it so the real thing I want show you guys here is this side and even stomach so you can wake up feeling more refreshed and can throw your old pillow out the door and this outlet timer will automatically turn off Hot Tools like hair straighteners and close irons based on the time you set so you don't have to
worry about accidentally leaving it on when you leave three random Amazon so this guy is Called um simply Sol finds let's turn the volume off again and he has 2.8 million followers making organic videos and getting dumb views on products that's it this guy prints money sells products he has his Amazon Link in the affiliate section so he's making a ton of money but what people don't know is that people are paying him to do their product so let's say I'm on Amazon selling this tongue scraper T scraper get I will pay him hey man
I will pay You 5,000 make a video ad that we can use later so he gets the product for free shipped to his house he gets paid like 5 grand probably for his ad it gets a ton of organic views so I get sales right cuz it sends them to my Amazon link it this guy only does Amazon he doesn't really do Shopify stuff so my Amazon link starts getting a ton of sales from him he gets a commission on those and um I get a video ad that I can run to my Amazon link
so now I can run a Tik Tok ad using his video now I can run a Facebook ad using his video so this guy makes a ton of money and people are paying him to do it so someone's only going to pay him on a good product so we can sit and study all these productss and know damn these are good products and we can extrapolate and we can do all those things we did we can find a good product maybe a tongue scraper is a good product so we go on Facebook we search Up
Pro um Tong scraper we go on Tik Tok We search Up Tong scraper we see video ad ideas we see stores selling them we study the stores we go on Google shopping we see how many people are selling tongue scrapers who's the biggest brand selling a tongue scraper what's their sales price what is their advertisements look like what does their product Page look like what's their landing page what's their guarantee and you can just go crazy who's their Alibaba supplier how much is it on AliExpress what are the profit margins let's look up Google Trends
on tongue scrapers let's see how many people are checking it and it's like holy your mind can just explode with how much information you can grab and really study and see what the best opportunity is then we can also do like go on Amazon and check up tongue scrapers see what do people frequently buy with their tongue scraper maybe it's a certain toothpaste maybe it's tongue scraper Travel carrying case so then you can upsell that on your store now you have a tongue scraper store and it's like holy dude the possibilities are endless so I'm
going to cut it off here I hope you guys got everything you needed here if you um still have questions please go into the community group ask me questions but your action steps are today is just to turn into a unit study like a go through every Facebook ads Tik Tok ads go through all These funnels check Google shopping and and start learning the gears of how business functions start searching people's back ends are they doing email marketing to me what advertising are they what advertising channels are they utilizing to run ads to me now
that I visited all these stores and it's like damn you can just get into the deep end of studying how these businesses function and then once you find a product you feel really called to that Is doing good on ads you already saw it people are paying for traffic on it so you know it's a good product um how can you do it better and figure out their blueprint figure out your blueprint make it better and I hope you guys can just go crush it with this information cuz this is the stuff that builds hundred
million doll brands it just takes the time right it just takes the skill it just takes the ability to to think longterm and act long term and reinvest The money and make the brand huge all right guys so I know you have endured a very long video so far but I forgot to put in one of the biggest things and one of the biggest secrets when it comes to finding huge advertisements and understanding what a winning product is and getting that like whole blueprint um that's necessary when we're trying to do the reverse method so
this is really big I can't believe I almost forgot it I forgot to show you guys the Facebook ad Library and Tik tok's creative Center where you can literally study their top ads and you can study ads within Facebook so let's say we were finding eyelash Serum is like a really good product we'll just type iash serum it's already up here but you can see all of the ads that were launched in January 2023 and you can see the ones that are still active you can see what their creatives are you can literally understand their
entire creative you can Understand everything that you need to know you can find their website you can find everything so the fact that Facebook is letting you see all the information is unbelievable and I can't believe I almost forgot to show you guys so this is absolutely huge we're going to use this as a very big method to understand everything that we need right like we want to make sure that we're utilizing this in our whole kind of system of the reverse method of the AAA Method all that stuff and we're using the Facebook ad
library and the Tik Tok creative Center to understand ads so we can put in keywords like if we saw eyelash serum seems like a really good product we can come in and check the top ads for it these got started running in December we can even go to September and see one that is still running so this is a good ad it looks like it's probably a retargeting one but we can scroll down and see ads that have been running for Months if this is still active see this one's inactive inactive if you can find
something that's active from months and months ago then you can be very positive they're making money on it and you can take a lot of notes on their creative their ad copy their web design their product their offer their product description the images they use absolutely everything so this is a very big asset any product that you want to get into let's say those um seamoss Gummies let's see if we can see any in here crazy so we can literally see seos gummy ads see when they started running how long they've been active for this
seems like a really good one VA so this um I'm pretty sure this is one of the ones we saw in the Google shopping very interesting so we can see the brands that are running ads but honestly guys it looks like not many people are running ads for seamos gummies so that might be a very big open opportunity and Yes you can't like straight up drop ship seamos gummies but for you to just put a brand name on a product that already exists for you to do the private white labeling that's really not that hard
of a business model it's not that much upfront risk and it seems like a really open opportunity a lot of people are searching it up and it doesn't look like there's a lot of supply for that demand just for fun I want to look up the sunset lamp see how many people are Doing it yeah I knew a lot of people would be doing this one see it looks like there's a ton of people like un hinged three instead of an e looks like there's tons of people that are doing really bad ones but then
there's people like soulet that are the ones that we showed are doing really good so yeah any product you're interested in come look up the ads in this dashboard and you can see anything you can put a bunch of filters on and this is going to be a Very big asset that you can use to find good creatives find big Brands and really just do research on things to see if it's worth um getting into if it's oversaturated if it's undersaturated like it's a really big opportunity you can study so much here guys so to
get into the Tik Tok um ad creative center it's not as good as um the ad library is for Facebook but you can go by industry you can put objectives of like what people are targeting on their ads um us Is the best you're going to find the most people there but yeah you can do last 7 days last 30 days and really just start going through products you can see blendjet right there that's kind of funny actually and you can really see what ads are doing good you can see the there's toys there's auto
accessories there's this thing like automatically closes your door there's blendjet there's home decor home decor and you can see all of these different Industries different niches that people are trying to take over and you can really get a good understanding of what's working what's not working and one of the biggest assets is you can come in here and literally see what type of video ads do good so let's say you have a brand you have a product you already know what you're doing but you're really struggling on video ads of like how to have good
hooks how to have just basically High converting video ads You can come in and study ads in here and see what's hooking people in what makes this a good video and you can see a lot of people use girls as hooks we got high smile right here skin care this is this is good cuz people are definitely going to stop and look at that some huge red face let's see what this is I'm curious skin care so what's kind of sucks is it's just going to show you the ad it's not going to show you
the brand that's doing it so you can't Like steal everything from them but I'm going to turn my sound on and kind of see what this ad is let's kind of study it together it has um 2,000 likes 23 comments 39 shares I can think I've been caught up in this cycle of covering up my BL y'all I'm not sure if you know this but Foundation isn't good for your skin however long I can think I've been caught up in this cycle of covering up my blondish with foundation and never Having enough courage or confidence
to break so I want to give you guys why I think this is um like I want to give you guys my insights of why I think this is a good ad um first off she has a red ass face so everyone's like okay who's this the girl is pretty and a lot of girls are going to want to look like her where she has no makeup on and her skin looks glowing her skin looks nice she looks like she has um nice eyebrows nice eyelashes lips and stuff so they a lot Of girls will
see this and be like oh I wish my skin looked that nice or oh I wish XXX I wish I had those qualities she had what's she doing clearly she has good skin whatever she's doing to her skin is probably something I should do as well and then she talks about the benefits so she grabs you in with like this random red face you're like what's going on she does a fear tactic of saying Foundation is bad she has good skin herself and this is someone that Could give advice on skinc care and a lot
of girls would listen to what she's saying break that cycle this mask has changed everything evens and brighten my skin tone and reduces my breakouts overall so you can see the true effects of this mask I'm wearing no Foundation there is no filter and I am literally glowing yeah that's a very good ad that is honestly a perfect ad it has all of the emotion the hook the fear the selling points so this is a really good Ad I bet this product is doing really good and we could mask has changed everything even Zing my
skin tone covering up my blemishes of foundation and never having enough cage or confidence to break that so it looks like the brand is assari assari so we can literally just look it up and study them there so they have really good brand ing looks like they have some very high high prices the Earth Tone face mask let's go to shop See how branded this looks it's all yellow everything looks extremely clean this is a winning ad this is a winning product um I assume these guys are doing very good they probably have a huge
amount of people that um run ads for them like a bunch of ugc creators um we can go to Tik Tok itself and search up S or however you say it look like they have 34k followers and we can study their ads here yeah 1.2 million 1.3 million 17 see 17 million boys so this Is actually really perfect I'm really glad this happened so this is a duplication of this video so the original video got 17.6 million views that is huge they made millions in Revenue off this because they're selling a product that cost $45
and they got 17 million views so let's do a quick calculation to see how much they could have potentially made so if they had 17.6 million people view it let's say 1% of people purchased so that'd be 17.6 17,600 people purchasing it times their $45 sales price and that's almost a million there alone and that's only if 1% of the people that saw this purchased it and they have tons of ads so this company is doing great I love their branding I love the um product how it grabs attention with this huge red color best
seller their face mask guarantee it's their best seller and we only calculated a $40 sales price people probably went on and purchased other Things like oh if this is good I'll grab the glow set or I'll GL grab this so this one has 2,800 reviews I'm assuming their other top product is probably the Retinol Serum whatever the hell that is yeah 640 then the 200 200 so basically this face mask is their best seller so I don't know what Insight you guys want to grab from this on starting your stores but The Branding is really
good it's clean it's basic let's look at their product Page guys this is simple stuff this is is not hard four pictures okay right here is good but yeah like they don't even have like video testimonials on the product like this product page could be so much better they just have a really good branding and they purchased this um in wholesale inventory but honestly guys you can go look up like let's go check Alibaba really quick for like a earth face mask let's just see I've never done this I have no clue What looks like
we can't find much on here this is Alibaba though like I'm sure you can find some cosmetic supplier let's just do cosmetic supplier find like a really big one and see if we can do red face mask yeah looks like it's not going to be the easiest thing to Source but I'm assuming you can get these at probably a decently low mq or minimum order quantity you could probably get like 500 of these for like 15 bucks per product per unit and you Could potentially start a brand like this as well so obviously you're going
to have to kind of skip the Drop Shipping phase but these guys are doing really good if you want to get into the Cosmetic space um check out their ads study what they're doing study all of these ones with really good amount of views and study their hooks study um why their video ads are good and um so to explain this one this one's they duplicated in their ads manager they had Their big ad which is this one with the 17.6 million views they duplicated it to change the budgets and this is one of the
videos that was duplicated so that's just one random ad we found in here so you really can do a lot lot by studying this and even if you're studying big Brands see we see a lot of makeup stuff a lot of like Oral Care from like high smile some bra thing there that's definitely going to hook people um so yeah like really jump in here study ads Study the ad library look up um and see their ads here and boom now we can literally just study all of their ads this is some crazy the fact
that Facebook and Tik Tok let you do this is a little bit suspect a little bit crazy that they're open to sharing their advertisers information like this but um yeah any brand that you think's doing good throw their stuff in the Facebook ad library and get studying because it's going to be a huge asset for you guys so Yeah enjoy the rest of this video I'm recording this after because I forgot to add it in yeah I really hope you guys got a ton of value and information out of this product research one I hope
you guys have everything you need from this video um really long one I do apologize for how long it is if you still have questions let me know in the Discord um yeah I think that basically wraps up everything I wanted to go over and we will see you in the next one peace All right guys welcome into today's video we're going to be going over everything you need to know about suppliers and fulfillment and getting your products to your customers you just watched a very long video of me doing live product research hopefully you've
been doing some product research yourself and you have some products you want to get some quotes on and start looking into pursuing creating your seven figureure blueprint and really Moving forward with a long-term brand so without further Ado let's dive into it all right guys so when talking about fulfillment there is a perfect One-Stop shop called autod DS and I have tried a lot of different suppliers I've been Drop Shipping for years so I've moved through multiple different 3pls I even fulfilled on AliExpress in my very early days and through all of these years testing
all of these different fulfillment companies I've never found Anyone who's even close to autods I the opportunity at Capital Club in Spain to meet with the owner leor and we've made a private partnership just for this course where you guys are getting longer free trials custom features that are only available when you go through the link I'm about to provide to you guys and like I said I have a personal connection with the owner so if there's any features we need if there's any issues we're having they have a team of Over 40 developers that
are going to help us get to the bottom of anything that we need within the Drop Shipping space these guys are truly Second To None when it comes to fulfillment good pricing high quality teams Automation and building new tools that are going to help you in your Drop Shipping Journey so if you check the link below this video you're going to see I have a private landing page with these guys that just shows how much they're willing To do when it comes to making sure their customers are happy and actually partnering with us personally for
Jordan's Library so hopefully you guys have some products to test cuz we're going to jump in autods and show you how to use absolutely everything within their platform if you click the link below this video you'll see we have a custom landing page which just shows how willing they are to put in work for a private partnership they did all of this Just for Jordan's Library so let's get started click the link below this video you'll see the custom landing page you can scroll through here if you'd like but they do really well with the
stuff that they set up so we're going to hit get started right here and I already have an account but I'm going to make a new account just to show you guys the process of signing up all right once you put in your email full name password all that stuff um you can hit join or you Can sign in with Google this is probably going to be the easiest especially if you already have a business email for your store you can just use that store email here or you can wait once you have your store
email once you've created your brand you've gotten late into this process and come back and make sure your autods email is using your business email it's going to kind of help to have everything located in one space so let's hit join here and we want to obviously Sell on Shopify and we'll hit continue right here we definitely want to get set up with the starter 500 plan this is their absolute best option so let's start this free trial um they do have an annual plan and a monthly plan I'd recommend the annual guys this is
extremely extremely cheap for what you're getting we'll dive into all the features but I promise you guys this is well worth the money spent so I'm going to set up annual right here now they Have different payment methods you can do PayPal or payeer I'm going to put my card in v and we'll get started all right guys so once you get your account set up you should be at this place right here so we have a bunch of different features and I want to dive into absolutely everything but when it comes to getting quotes
in your products it's extremely easy these guys custom designed a feature just for us which is absolutely amazing they used to have it Where if you wanted to get a quote on a product you had to already be getting sales on your Shopify store and I told them we need to be able to get quotes instantly so we know what pricing to put our products at so we can start getting sales and most importantly get them profitably so if you sign up with my link you're going to be able to get the feature where you
can get quotes instantly day one without having to have any orders previously all right so Getting into it like I said autods has a ton of different features a ton of different tools and they're always building more they have a massive team so there's probably going to be new features that constantly come out but right now we have What's called the winning product section the marketplace Tik Tok spy tool we obviously have our dashboard we have our place where we can check our orders and quotes for different products we have our products List in here
if we were selling like 50 products all of them would be in here we have a little draft section for any products that need some editing before they go live to our store then we have a customer support section an autods wallet which we don't really need to get into too much and then a little academy section if you guys ever need help with certain info you can get some free info in here as well so first things first let's get into the marketplace right Here this is a section where you can essentially find products
just like this you can find winning products right here all of these products that are listed in here are doing well they have a smart algorithm that's understanding what type of season we're in what products did good last year and what products are currently getting orders on their site right now so we can get a good understanding that these products they could be saturated they might not be Like massive winners but they're at least getting sales they're getting traction or they did the year previous for example sharing just some of my thoughts with these products
this one right here I'd say is a little too saturated a lot of people are doing this one this product seems pretty decent a product like this um I sold a ton of back in the street style M days um I sold a lot of that product so I can vouch for that one a lot of people have Sold a ton of money with this one and this one I mean and this too but these These are pretty saturated I would say personally these are also great products these um like skims knockoffs are definitely good
have even some ug knockoffs in here personally I'll be honest I wouldn't recommend using the marketplace and winning product section to get winning products I think there's a lot of people that have this software there's a lot of people that are going To be in here looking to test and work with these products just like you are so that can create a lot of saturation um I think the best way to go about product research is doing what I showed you in the previous videos but if you want to come play around let me show
you how to utilize it so you can do ships to United States which this is what we want to do we want to have products and brands that are built in the United States that's the best option um you can look up ships From so you can find suppliers that are in the US This Is Us fulfillment which is amazing cuz if you want to use the Tik Tok shop feature you need to be shipping from the us and you also need to get products to the customers in 7 days so Tik Tok shop is
a massive asset right now but it's also a little bit it has like a barrier to entry it's not the easiest to get 7-Day fulfillment in the US when you're Drop Shipping so usually the Tik Tok shop is something I Recommend once we're doing wholesale once we have some warehousing in the United States but this is a place you can try it out we just really need to be strict on getting 7-Day shipping because the average shipping for any 3pl service is 7 to 12 days so you're running a little bit of a risk um
doing Tik to shop there Tik Tok shop is definitely more when you're doing wholesale and you're actually ordering a ton of units to your house shipping them out yourself Or working with a warehouse locally around you but you can put the ships from like I said you can put the price range in here of different prices you want to work with you can look up um autod DS suppliers AliExpress suppliers or Amazon suppliers they fulfill through almost every different company you could imagine autods suppliers are people that they privately work with in China so they
have direct connections to these warehouses and they can get you custom Packaging custom branding on the product and really do almost anything for you with this product because they are personally connected with the supplier so I think this is pretty much the most viable search you can do ships from United States autods suppliers and then just kind of play around with the price ranges any products you see with this kind of criteria are going to be pretty good because for it to be shipping from the US and to be a private autods Supplier it means
that someone got a lot of sales with this product or else it wouldn't be in this section some things are definitely a little gimmicky some things I wouldn't recommend this is kind of cool I haven't seen it but um like I say in the previous videos you definitely want to be selling products for around $40 to $50 looking in the higher range is definitely going to be in your best interest autods is also launching um print on demand very soon So that will be amazing to be able to use them to get print on demand
features where you can custom design clothes and get those shipped out to people without holding any inventory this is a good example of print on Demand right here yeah honestly if you're really struggling with product research you can't seem to find anything these are definitely assets to you to use but I can't fully recommend them cuz going through my methods is what I've always Done and that's always gotten me amazing results but if you truly find something in here you go do the reverse method you go look up all these different things and try to
figure out if this product is actually worth your time and it looks like it is then definitely give it a shot because finding a winning product is more about validating the product not just assuming that it works you have to find a brand that's doing good you have to reverse engineer everything they're Doing and ensure that you can out compete them right because in the end of the day Drop Shipping is a game of skill it's not a game of getting lucky with finding a winning product that's untapped and unsaturated and getting a free six
figure month it's all about skill sets building up backends and having a good eye for products but you also have to have the skill set to make the product work you have to be good at making content you have to be good at Making websites and that's the real skill it's not who's the luckiest coming into the winning product section and finding something that's not what Drop Shipping is but again this is an asset definitely go through it and try to find something but most importantly make sure you're validating the product by searching for other
brands and doing all of that proper research next we have the Tik Tok spy and I I really like this one I think this is a really good way to Start finding videos that are doing well so you have some different things you can do you can um click videos that only have 500,000 likes you can also put in organic right here or you can put in advertising to see if they're paid ads so these are all paid advertisements that have 500,000 likes so let's look through some of them real quick yes I had dark
CES and I will not hesitate to share either don't of them because they bothered me so much what hopefully you Guys can hear this well but this is a really good video even just seeing it so far because it feels like an organic Tik Tok it has the comment reply on the video and this is a video posted by someone organically and then the brand came in did what's called a spark ad which basically you're just grabbing their video and running paid ads to it and that's why this is performing so good with 1.1 million
likes I don't know if this girl's famous maybe she's Tik Tok famous and has a good following and that's why the video is doing good but I would guarantee it's doing good because it feels like a real organic video but mine used to look like this is the reason that they're gone bright eye cream this little thing has lasted me see this is just a very organic video there's no amazing lighting and some big production value thing like this Hulu one that one works cuz it's Kim Kardashian right like you can get viral Videos get
videos with a ton of likes like that but the videos that are going to do the best are always the organic ones that just feel like a normal Tik Tok video let's check out this one just a person in the room making a genuine video so coming on here is a really really big asset to just see what type of videos are doing good other than searching through likes you can search Impressions the interaction rate um call to action button so you can click shop Now to make sure that they have something they're selling which
is a really good filter to click on again we went through the sources and you can even put in keywords but honestly I would be in here daily I think this is a really good um asset to you on your journey to not only understand what products might be doing good but to understand what creatives are doing good what videos go viral on Tik Tok coming in here and being able to see the latest Videos that did good is a massive massive asset and what's really funny is I always say like use girls for your
video ads cuz videos perform better and look at all these top videos there's like four with guys in it it's all girls so this kind of shows you what products do good and what typ Ty of people are on the app like girls purchase way easier and girls do way good in advertisements so having Beauty based products we see a lot of beauty stuff in here a lot of Clothing stuff keep these things in mind right maybe this changes a month from now when you're looking through here but there's a lot to be said about
having females in your ads selling feminine based products and having products that are around the beauty space there's a lot to be said because this is a lot of what we're seeing that's doing good so make sure you come play around with the Tik Tok spy tool this is definitely worth your time next we have our Dash For this is going to show our orders with our store all the information we need to see to make proper decisions with our brand what our profit margins are all that good stuff not too much to really go
over here next is orders so this is where we're going to see the nitty-gritty details of all the orders we have quotes this is where we want to be at so to get a quote what we're going to do is go to products and click add a product so we want to import one product To our store I'm going to click this I already have a product in mind so throughout watching the course later you're going to see this video come up I started running this brand and I got 10,000 in sales with this product
in in 2 weeks and on that 10,000 in sales I profited 2K so that's been very nice for us you'll see how all of that plays out later throughout the course but I want to get a quote on this product so let's show you how to do that all right guys So later in the course you'll see how I found this product I was scrolling through Tik Tok and I saw advertisings from these guys Revo romatic looks like they changed their website recently very interesting but what's really cool about autods is you can literally come
grab a link from your competitors and come put it in and they'll Source the product based on that so um worldwide Shopify is where I'm getting my supplier Source from you can put links from Costco Overstock cway Etsy all these different options which just shows how robust and how big autod DS is these guys are not running a small operation here obviously you can do things like alexpress but it's going to Auto see like where you put your link from and put it in and let's do edit quick now I'm basically not going to publish
this yet because you want to come in go through it put in all the information you want to put in the description properly you want to set Up the VAR Ian Look it's even grabbing content from their website which is a massive asset right like we have to redo these images and I'll show you how to make your own images but having it just autof formulate this off the website that you're trying to mimic already is very nice but you can get in dmca claims for example if I was running this store and I had
romatic even if I cut this out even if I cropped it and romatic saw it they could come onto my website file a Dmca claim and get my website taken down so we definitely have to remake these things but all you have to really do is go into canvas create these images very similar but not exactly identical to what they're doing and you're pretty much done they even have something cool here where you can optimize the description with AI which is crazy so you can play around with this stuff there's a little um balance where
you use credits but it's it's very very Cheap to use um so cool stuff you can do there you can come in and sell different variants I would like to sell a one two and four pack of them so that's perfect it's going to grab all the images of the website so really big asset super crazy but we obviously have to change these so we can at Le Le like download them here and go into canva and make changes to them or or grab certain things that we want but really big asset there you can
do specifications anything else you need To do but I am going to import it because once you import it that's where you get the ability to get your quote so now when we refresh the product section we have our product here and we can hit these buttons and hit request sourcing so right now we just triggered it to give us a quote and this is going to take around 24 hours which is extremely fast I've worked with multiple 3pls in the past and usually it can take even up to 3 days to get a quote
on a product Which is definitely not fun so I'm going to pause it right here and then we're going to come back tomorrow once I have the quote on this and we'll go into how to create a cog sheet we're going to go into everything else you need to know about fulfillment how to manage your orders how to get autof fulfillment and all that good stuff but I will come back in probably 24 hours it might even be sooner to show you guys the quote on this product and we'll move forward After that all right
guys so it's been under 24 hours and my quote already came in I think it genuinely took maybe 14 hours maybe 10 so quotes are coming extremely fast um do keep in mind there is some Chinese holidays or some things that could happen where suppliers are literally just not going to reply so it's out of their hands so anytime there's an issue like always just come to the community group or if you ever need help with autod Ds or any of the Software is anything throughout this entire course to be honest just com to the
community group we'll make sure to help you out there but again do keep in mind that there is some Chinese holidays where it's out of everyone's hands they literally just refuse to work and some of these holidays can be like 2 weeks long or even more so it gets a little bit crazy but you get a notification through your email when the quotes in so you just go to orders quotes right here And let's go over everything so for this cupping device that we took from my direct competitor that I'm trying to copy and right
I'm kind of from the future I've already copied these guys I've already sold like 10,000 of this product but we're going through this to show you the process so but all I did was put their Link in which is so nice so convenient and it's given me a source price of $4 to $6 so let's go into the quote details to kind of show you what All of this means so they got the product it looks like they can get it for $430 five so there's two different variant types for this product there's six levels
of heating and there's 12 levels of heating and then there's just some different colors after using this and having it at my house honestly you do not want this thing on level 12 level 12 will literally like burn your skin it's actually insane this thing could be a little bit dangerous so also With products it's good to keep things like this in mind of like hey have some warning things out there have some things to let people know like hey this could cause some issues like if you had max level 12 on your skin for
20 minutes you're probably going to be bleeding and it's going to to create like a sore on your back like it's not good so I only want level six so that's nice it's going to save us four bucks so and I only would have known that if I ordered the Product to my house from Amazon and actually like tested it out and tried it so the really cool thing in here is it's going to show your shipping and processing time so you can go in right here and switch things around so the absolute cheapest is
going to be $8.40 um I don't even know how to pronounce that sunu shipping um but if you scroll down we can do 8 to 13 un Express is usually always the best but it's going to be a little bit more pricey but Honestly since were saving um a little bit I wouldn't really mind to do 8 to 13 just to get it to customers sooner I don't really mind paying $140 more so let's calculate the full cost so 435 + 984 looks like we're getting the product for $14.19 shipped to the customer so what's
really important to keep in mind here is if we're going to have the person that's purchasing the product pay like $5 for shipping that's going to account for a Lot of our product cost as well so keep that in mind when you're kind of calculating your price of what the customer is actually going to pay are they going to get a certain price that they have to purchase it at but they don't get free shipping or is shipping included is it not included all those good stuff and that's the perfect segue into the Cog sheet
so this is our Cog sheet it basically stands for cost of goods and I'm going to quickly run Through everything here so you guys can understand what you need to do for your store so this is the template for the new cup this is our Cog sheet and we're going to make a new one based off a little theoretical product phone case to show you how to do it so let's dive into this so the new cup cost us $14.20 right I'm planning to sell it for $50 meaning that I have a break even of
36 so all of this is your $50 minus your $14.20 so technically it should be a Little bit lower it should be like 35 or something cuz I don't think it's accounting for the cents but it doesn't really matter so essentially if I'm selling this product on paid ads and the product sales price is $50 the cost is $14 for the product this means I only have $36 I can spend to acquire a customer on paid ads to break even if I spend $30 to get a customer I lost $1 so our break even really
important to know it's basically just our sales price Minus our cost of goods super easy super simple next we have our return on ad spend or our row as this one's a little more complex but you don't really need to understand it too in- depth when we get into the reading analytics section of running paid ads and all that stuff I'll show you guys more in- depth what the Raz really means but it's really just your return on ad spend and all you need to know is that you're going to calculate it by grabbing your
sales Price right here and dividing it by your break even so your return on ad spend is essentially calculating how much revenue you're generating based on how much money you're spending on ads so if I spend a dollar on ads I would get $139 back if this is the row as that I'm seeing in my Tik Tok dashboard so when you're in your paid advertising dashboards whether it's Google Facebook Tik Tok anything you're going to have a little column called row as basically All you need to do is come in and make sure that your
row as is above this number number so once you calculate it you're calculating your floor basically I should never be below 1.39 and then we'll get into all these other things and see why these razes are lower we'll talk about all that but basically if I have a product that's 50 bucks I'm selling it for 50 I get it for $420 I need to make sure that all of my ads are above a 1.39 row as that's all you Really need to know for right now the reason these row as numbers are lower is because
the sales price is a little bit higher so let's kind of talk about what all these mean so with this new cup product here I'm going to be selling a $5 lifetime warranty that basically just says if anyone has an issue with their product I'll just refund them give them a new one if I order this product to my house and it came broken they have that $5 lifetime warranty I can see it on Their order I'll just give them another product the product's only going to cost me 14 bucks right and almost no one's
going to hit me up on that so it's basically free money you want to make sure you're doing this you want to add in a warranty on your product so this would raise my cost to um $55 for a customer to purchase but it still only cost me4 so I'm making an extra $5 meaning my break even Rose to 41 so now I can spend $41 on ads and I won't lose Money if I spend $40 on ads I make a dollar if I spend 43 on ads I lose $2 pretty simple stuff here what's
really nice is it allows me to have a higher row as number or a lower row as number and still remain profitable so that's what we're really going for here this is if I charge them for a warranty and a $5 shipping cost which I end up doing then my average order value for each customer is going to be $60 meaning I have almost 50 bucks I can spend on ads and I only Have to hit a 1 Point .3 hitting a 1.3 Raz is pretty easy like even if you are a complete beginner you
should be able to hit a 1.3 row as on your ads then this is just kind of a fun calculation so this is wholesale if I buy these products in wholesale accounting for shipping warehousing and stuff I can get them from around seven bucks maybe even cheaper if I buy like 10,000 units at a time I bet I could get these for like two bucks which would be insane cuz when You're selling them for 55 or even 60 you can see that your profit margins your numbers that you're working with are insane hitting a 1.1
as is so easy so this is why wholesale business and branding and thinking longterm is our main goal so now that we've done all that stuff we want to do just a fake product so let's say you were on your autod DS quote you calculated your shipping and your item cost and it came out to $742 cents let's just roll with that number so what you're usually going to want to do is at bare minimum we did 742 right we want to see those we're selling up for 1742 the absolute minimum you want is a
three times your cost of goods so at minimum I should be selling this product for $22 because we need a 3X we need a 75% profit margin um so honestly I would sell this for 25 just round up a little or you can straight sell it for 20 and um just charge for a warranty a Lifetime warranty in shipping to kind of recoup some of the other costs so they're actually paying 30 once they pay for shipping once they pay for all those things but we'll we'll go through all that stuff here so to calculate
our break even we want to hit equal grab this number put in a minus grab this number and hit enter meaning our break even point is $ 12 $58 that we can spend on ads and keep in mind guys I don't recommend selling products for under $40 Because we need around 20 bucks minimum to spend on ads cuz ads get pretty pricey only having $12 to spend on ads is not very good but this is just an example so to calculate a row as we want to hit equal grab our sales price hit divide grab
our break even and hit enter write sales price divided by Break Even sales price break even boom so our row as is 1.59 it shouldn't have the the dollar sign it's just doing that because I did the decimal thing so now that we Have that we can do the warranty for an extra $5 copy these over so now our warranty the cost of goods is going to be the same 742 is never going to change but now our sales price is 25 and then with shipping for another $5 as well it's up to 30 put
those in the middle so let's calculate our break even now equal grab that hit the minus oh it was trying to Auto fulfill that too that's really nice um let's see if it does that again so equal boom boom it doesn't grab this Hit the minus looks like our break even is going to be functioning like that let's do some row as do the sales price first then divide by so equal grab sales price divide click this one equal you can see our row goes all the way down to 1.3 right so adding in that
10 bucks for your shipping and your warranty is very good wholesale price I don't know let's say we get them for two bucks let's just run the number on that really quick we sell It all for 30 with the shipping with the warranty whatever 28 to spend and we we only have to hit a one row as all right so you can see how wholesale is really good your Cog sheets very important you guys need to be having this on your products that you're selling if you start up a first store you sell a certain
product you need to have a cog sheet on that but if you start a new store new product you need to have a cog sheet on that you need to be extremely Organized on your numbers you're going to need this for paid ads very important if you're running a trillion different products you need an entire section like this for every product every variant and all costs it's extremely important so now that we have the Cog sheet out of the way let's go back to autod DS um there honestly isn't too many features to talk about
we basically just have the product imported into our store we can go back onto the store edit everything There but there's going to be more videos throughout this course showing you guys how to set up your product pages how to set up your store and all that stuff now when it comes to fulfillment you can do autof fulfillment on here which is really easy um right now there isn't and obviously when your orders are in here you'll see all of the um ways to fulfill everything you can just manually fulfill stuff but once you're getting
100 orders a day it's Going to be a little bit messy to do that every single time so they have a feature up here that does auto orders it is a credit based thing you have to pay but honestly you'd spend 500 bucks for 2,500 orders to be fulfilled only costing you 20 cents per order really not that expensive at all they're also going to be building in features constantly to this right now there isn't a feature to kind of stop high-risk orders from being autof fulfilled but That's something they're working on now so autods
really has a pulse on their entire Community especially our Discord community group so if you're in there and you're having some troubles you're having some issues CH or you want a certain feature to be developed literally just let me know I'll let the owners of autods know and they will make it for us like they are working very close with us on this partnership and truthfully they've done all the Fulfillment for my stores and they are absolutely amazing I can't recommend them enough so make sure you come in get signed up get your products imported
into your website get your quoting and fulfillment through autods use all these fun tools make your Cog sheet and most importantly join the community group if you have absolutely any issues or you're just needing help with your e-commerce journey in general there isn't too much to go over there's also AI credits um to Use AI features to help you write things um honestly you could just use chat gbt and stuff like that if you already have a membership with their chat gbt 4 or whatever their newest model is all of the other features we could
go over are really simple things that you guys can just kind of have fun come in and explore and see the little details of what this software can do but those are the main things that you're going to need to know is how to come in get your Product get your quote and do your fulfillment which is going to be super easy for you but that is it for this one and I will see you guys in the next video peace all right boys I hope you enjoyed the last video today we're going to be
going over branding in depth and branding is a topic I have talked about a ton throughout all of my videos of how important it is so today hopefully I can get a little bit deeper and show you Kind of like the last pillars the last fundamentals and really give you everything you need to understand exactly how to execute on the brand that you're going to create and before we dive into it I do want to mention when you're doing like the the Facebook Strate stry with like the the street sty man approach and all the
clothes I don't recommend that as much it can be very good to get some upfront cash but I really don't recommend it at the highest I think building a brand is your best bet and I think going um this route is the smartest so do keep that in mind and a lot of the stuff that applies with branding isn't really going to apply with that like street style man approach so yeah just keep some of that stuff in mind and without further Ado let's get into branding in depth [Music] the first thing I want to
go over is framing and positioning I really cannot Stress how important this is and someone who explained it in a very beautiful way is Virgil ablo he gives a comparison of a dirty like let's say like a a Pepsi can on the side of the road it's old it's tarnished it's basically a piece of garbage just setting in the gutter right so get that is a kind of vision in your mind there's a old dirty Pepsi can sitting in a gutter and then we have the same Pepsi can that's put in a high class Museum
it's on a pedestal covered With glass it's roped off there's a ton of people looking at it and taking pictures now both of these are the exact same thing right if you put a random person if you did like a social experiment showed them the dirty can on the street and then showed them that exact same can on a pedestal in a museum they would have completely different thoughts about it even though it's the ex exact same thing and that's kind of a crappy explanation on my end but Essentially it shows that the frame of
the picture is more important than the subject of the picture right so the subject is the can it's a dirty can it's old nobody really cares about it but if it's framed in a different way if it's on a a street right the street is the framing around the image then someone's like oh it's just garbage but if the frame is it's in a high class Museum there's people taking pictures about it you're like whoo what's up with this can Is it like from world War II from some famous person who died in the war
like what is this can who touched this can why is this can important you assume importance based on its frame other examples of this are Louis Vuitton designer Brands Rolex Rolls-Royce all these companies that are viewed as a very high status symbol is because they're framing right and how do they frame themselves they frame themselves with content with the influencers they Work with they frame themselves with price point and they frame themselves with quality right a quality product high quality right but what's interesting is a lot of these brands have quality that's pretty comparable to
stuff that isn't a luxury brand so the best way to think of this is clothes like Louis Vuitton Gucci all that stuff some of their clothes aren't really that high quality they're not like manufactured in some different way That's super unique or they're not like custom tailored or anything it's literally just you're buying a brand you're buying the name so someone can look at you and go oh wow that guy can afford Louis Vuitton that's crazy it's interesting that sometimes price point point doesn't communicate quality you're literally just buying a normal t-shirt like these t-shirts
I wear in all of my videos are $12 t-shirts they're from rup Porter I buy them in wholesale and They're literally great t-shirts but they're only 12 bucks like the quality of this t-shirt is probably higher than some of Gucci's shirts some of Louis Vuitton's like thin t-shirts like this is a nice like six or seven I think it's like 8 oz cotton t-shirt like it's a really nice sturdy large oversized t-shirt and a lot of Brands sell stuff like this for hundreds of dollars like you can go get a Louis Vuitton t-shirt for like
800 bucks and I guarantee this $12 shirt that I got wholesale is way better quality so it's really interesting when we get into Framing and positioning and just kind of commanding high price points and that can be something that builds the brand companies like pek companies like Rolex they sell stainless steel watches the the watch has like the complication like if you're into horology like the complication behind the watch is like nothing like it literally just tells Time it doesn't even have a date function on it like it's insanely insanely simple watches that are made
with materials that are not expensive at all it's a quartz crystal kind of covering of very basic face like dial and a stainless steel bracelet like it is literally cost nothing and some of those watches can go for hundreds of thousands of dollars so getting deep into Framing and positioning is one of the best things you can do because it Doesn't even require high quality right it just requires perceived quality it's all about perception and how do we how do we change these perceptions how do we get people to think we're the highest quality the
the best way we can do this is through our content right it's through our pictures our videos the influencers we work with and our website and all that stuff and we can convey this high quality and the beauty behind that is we don't have to do that at day One we can start with Drop Shipping get some money to invest build out our brand and then start repositioning our brand is an extreme high quality Luxury company once we have our product with like um our brand name on it once it's customized a little bit and
once we kind of reach higher status levels we can completely reposition and change the brand so some different ways to position yourself are you either need to be the first to sell this product you need to Be the first to kind of take over this product at a high level or the first like brand to position that product to a specific Community like for example eyelash serums we've talked a little bit about those you could be the first person to do an eyelash serum just for older women in their 40s right like you can be
the first to a specific Niche tailoring a product to them right so we can do that route or we can be the best route we can um position oursel as hey We're the best in the industry like a a company that does this for example is Rolls-Royce they position themselves as we are the highest quality car right they have like $500,000 cars that yes it's an extremely nice car you're getting like custom interior all this crazy stuff like it's very high quality and they're just positioning themselves as like oh you just made millions of dollars
like the highest quality car you could get that you could daily drive as A Rolls-Royce right they're not trying to be like a sports car that's like the fastest they're trying to be the best they're trying to be the highest quality the most comfortable the best features and so that's kind of a good example of being the best so you can either be the first you can either be the best or you can be different a really good example of a brand that is different like they're trying to take that level of positioning is liquid
death they just Sell water but they sell canned water and their marketing is towards like heavy metal like it it's super odd like they're just such a different brand it's so unique it's so weird they're not the first to sell water they are the first to sell canned water I believe they probably aren't like the actual first I'm I'm very sure there's been people that have sold canned water but they're the first to kind of like make it a thing so they're using the first and Different positions so if you want to position yourself good
you have to be either first best or different you can choose a mix of all of them in small different ways but you really need to make sure you have one that's like your main thing and I think for liquid death the main thing is they're just different the way they mark thems is just different their ads they run are insane and they're not afraid to be out there they're not afraid to like make these Statements and claims and like just do super crazy weird because in the end of the day that's like the ethos
behind their brand and we'll get into ethos and stuff yeah don't be afraid to do that with your brand don't be afraid to make some crazy content obviously like be careful of making like certain statements and like doing legal stuff or like being very like politically one-sided or there's some things that can be detrimental but honestly all Publicity or press is good publicity or press so it doesn't really matter um how over the line you are like people like Andrew Tate people like Donald Trump they they can say these crazy things and it just kind
of like builds their reputation even more so don't be afraid to do some things like this with your brand I want to quickly list again all of the brands who started Drop Shipping and there is a ton more we have high smile blendjet udie manscaped movement Watches snow teeth whitening Sheen fashion Nova and I'm pretty sure wayf far got started Drop Shipping as well and I do know that they still drop ship now they do what's called high tick Drop Shipping where they um basically just have connections with suppliers for like saunas huge tables outdoor
garages that are like hundreds of feet wide and they basically just bring in customers and then the person who actually does the Fulfillment and creates those huge Products just ships it to the customer does whatever they do Wayfair is a huge drop shipper and I'm almost positive that's how they got started as well I don't think they've ever really held inventory of things and what's crazy about Wayfair is they started Drop Shipping I'm almost 90% positive on they're still doing Drop Shipping and they are a publicly traded company with a $60 stock and they are
worth $6.3 billion so it just goes to show you can Do a lot with Drop Shipping now I want to jump into the pillars of a good brand if you've gone to like business classes or a college or something you've probably heard this it's called the five PS and these are like the Five Pillars the five PS of branding and I wanted to mention them because there is a lot of good points behind it so the first pillar the first p is purpose there needs to be a really strong purpose behind your brand what's the
reason you Made it why do people care what's the emotion behind it what's the story who are you communicating with and this is stuff I've mentioned a lot like Nike what is their purpose for athletes that are trying to go to the next level that are trying to be Pros what's their emotion it's people that are going from zero to one people that are going from like these super like horrible backgrounds of a sad upbringing and it shows their their progress story from Going to nothing to being like a top athlete in the world and
that's their ethos right that's their meaning that's their story that's the impact that's the purpose so what is the purpose what's the impact the story emotion and Ethos behind your brand this is a really big question this is like everything that's why I mentioned it first your purpose is huge if your brand has zero purpose nobody is going to have an emotional frequency resonation with your brand They're not going to care so it's really important to have your product resonating with a specific demographic a specific community of people but your brand also needs to resonate
and kind of further that connection and create something deeper that your brand really means something that people feel it there's a story behind it and that story and that impact that purpose is delivered in all of the content that you create all right so the next pillar the Next p is your perception and this is something that you're not directly in control of it's it's kind of like the indirect perception based on your internal and external actions that your brand takes it's based on your product's quality the content you make and it's a reflection of
how you do work and how people interact with your brand like let's say you have a certain perception you're trying to build up of being very high quality but when someone orders a Product and it delivers to them and it's really low quality then your perception is dictated off that not what you said so this one's a little bit harder to explain but I hope that kind of makes sense it's also based on internal things like if you say you have a very good brand culture you take care of people that work for you but
someone comes into the brand and you don't do that then your brand perception has changed so it's ultimately a reflection of your Actions and how you execute so your perception is um kind of indirect but it's a really really big one and you need to make sure it's very good now the next p or the next pillar is personality the personality is also similar to reflection but it's more of the one you can control and it's kind of the one you can't control as well these are a little bit confusing but personality is based off
like the tone of voice you have in your advertisements how you talk to your Customers what your Brand's opinions and moods are on certain things your personality is built on how you position your brand but it's also built on the personality of the people that resonate with your brand this is where it's kind of indirect because people really form a certain perception of your brand based on the people who like it let's think of supreme for example they were a company that was created by skaters so obviously skaters kind of resonated with it and That's
kind of their demographic like if you think of someone who's wearing Supreme you think of someone who likes rap music someone who's into like pop culture someone who's really into skating and is kind of like a rebel and that's kind of their brand personality and they did intentionally create that but your brand personality kind of take like a life of its own where it can go places that you didn't expect like you can make a product and your goal is like Okay we want 40-year-old women to resonate with this brand and for some reason there's
some complete other demographic out there that takes control of the brand and they're the ones who actually like it and now you kind of need to reposition to cater to them because that's where your money is coming from and they're giving your brand life so now you kind of have to Pivot and reposition now usually that isn't the case but it is um important to Understand that the type of people that let's say if you're a clothing brand the type of people that wear your clothes ultimately have a reflection of your brand so this is
a really cringey really like bad weird example but let's say you have a clothing brand that's designed for like people that think they're Alphas right people that think they're like the top G but then a bunch of nerds start wearing this brand and your brand gets popular and everyone sees like Nerds wearing it then someone who's actually like an alpha top G isn't going to really wear that brand because the perception and the personality of the brand has been changed by the people who wear it so kind of cringe example but this is really something
that you need to be kind of aware of that the people that resonate with your brand can overall change the perception of it this is why highlevel watch brands like AP like pek like Richard Mill or Rashard Mill or whatever have really strict guidelines of the people that they let by their watches because they don't want it ever getting into a certain demographic that they aren't trying to cover and they also can basically just do this with price points if you just sell your watch for5 $500,000 then obviously only rich people will have it so
that's another way to kind of dictate um your perception and personality of your brand the next p or the next pillar Is your position positioning is really important with your brand and your position is dictated based on like the main selling point of your brand like do you sell cheap products do you sell products at like a fair price well then that's your positioning that's the way that you are trying to communicate to customers right like you're not positioning yourself as a high quality luxury brand you're positioning your brand as someone who's for everyone and
It's at a fair price is your brand known for doing super fast shipping like Amazon that's kind of their positioning their position is they sell almost anything and everything and they'll get it to your house really fast does your brand sell a unique product for a very specific type of individual then that's your positioning so it's really important to understand your positioning and make sure it falls in alignment with all the other PS and all of the other Elements of your brand now the last P or the last pillar is promotion and this one's kind
of obvious it's just like how are you going to get in front of your customer right you're going to run organic video ads you're going to work with a ton of influencers you're going to do Tik Tok ads Facebook ads Google YouTube ads how are you going to get in front of your customer and how are you going to promote yourself what offers are you going to give to them how are You going to convince them to be a customer how do you get in front of these people that are in your specific demographic give
them a product they care about speak their language give them good price point give them a good product that solves their problems backed with a good guarantee all that type of stuff is dictated in your promotion so we want to make sure we have a really clear direct answer for kind of all of these pillars we want to Know how are we going to promote oursel how are we going to position oursel what's our personality who are we trying to be in resonation with what's the overall perception what's the purpose and we really want to
Clump all these together so they're building off each other and there's like cohesive resonance with all of the things that we do inside our brand and one of the biggest things to portray all of this like I said before is your content is Your framing of how you talk to your customer what do your video ads look like what do your pictures look like what is your literal words you say your ad copy in your product descriptions in your video ads and your content is ultimately everyone says content is King like it is the ultimate
dictating factor between having a Rolex level brand and having a Casio level brand that just sells cheap watches something also really good to understand about content Is um Marketing in general you kind of need to understand some elements of marketing marketing right now has or in the past it's always been about who can Scream the loudest who has the biggest budget to spend on ads who can spend a million on ads to outdo the competitor and to gain most of the the niche and kind of take over that sector of business but when you kind
of it's kind of like a teeter totter when you go into a big screaming match it eventually gets Oversaturated everyone's yelling too loud nobody can really hear and so customers just kind of drown it out and then they start and then the Teeter Totter kind of changes and this is what people are doing now they're looking for brands that speak their language right that don't really yell ones that are just there they're embody the frequency of what they're trying to sell right there's there's resonation with everything they do and they're focusing On brands that have
good customer experience and have high quality products now more than ever your reviews are so important because we're doing online business right someone can go online check your trust pilot reviews check all these things and make sure your brand is actually what they say it is make sure your products are actually what you say they are and people can really kind of proof check you really quick so people are starting to figure Out okay we don't have to spend as much on ads what we should really do is grab this budget that we were using
for ads and make our product better make our shipping faster make it more high quality make the overall user experience better right like when you buy a product from Apple their user experience isn't anything crazy but they have this really nice box and you open it up and you get this feeling of excitement and the presentation of the product the unboxing Is like the user experience the customer Journey you get to peel the thing off the screen it's fresh and brand new and you're all excited so businesses are now starting to figure out that the
best money you can spend is on high quality products and word of a mouth will just catch fire it's just natural if someone has a very high quality product they had a good experience and they're a part of a certain specific Niche Community like hiking let's say I have a hiking company I sell hiking boots they're the best hiking boots you've ever seen they are so comfortable they solve all the aches and pains you could have in your foot they're warm they're comfortable they're lightweight and when you purchase from our website the user experience is
amazing amazing it's simple our customer support is just fantastic when you open your box there's there's little secret things that we never told you would be in there like a little free gift and 20% Off your next order and all these things and you're just like overwhelmed like holy like I did not expect this like this company went over the top for me and what that does is you just earned a loyal customer but now they're in a hiking Community right they're going to go on a hike and tell everyone like these are the best
boots I've ever had you wouldn't believe what the company did you wouldn't believe their customer support it was so amazing and they don't Even run ads there's a lot of companies that are going towards that direction and obviously we're Drop Shipping right we can't do that day one but that's what we need to have as our ultimate goal and um that's something I want you guys to understand is marketing is switching the tides are shifting we are not getting into screaming matches as much as we are focusing on user experience and having a perfect resonation
or resonance or whatever the word is with a specific Demographic so very key points and I really want you guys to understand that and take that away from this video another topic that you really need to understand when it comes to branding is purchasing psychology or buyers psychology it's really important to understand the psychology of a potential customer what are they thinking about what are they wanting to see within our product within our brand so we can create that experience for them with the Content we do or with The Branding and the overall position we
try to take with our brand we want to make sure that whatever we create is catered to the type of customer that we want to have so let's go over some tips to understand buyer psychology and how we can utilize it to make our brand better the first thing is emotion versus logic a lot of people think that logic is the biggest Factor when it comes to purchasing something but it's actually emotion Emotion is literally greater than logic in its level of importance when people go to make a purchase they have two different factors going
on in their head you need to appeal to their logic and you need to appeal to their emotion the logic is really easy to appeal to basically all you have to do is offer them a guarantee um have a decent fair price point and it'll make logical sense in their head okay I'll get the product if it's not amazing I have a 14-day Money back guarantee no questions asked that I can use if the product isn't what I think it is and overall the brand seems very trustworthy comes with a lifetime warranty if it ever
breaks so you can really appeal to their logic very very quickly so the only thing that's left is to get them emotionally you need to have an emotional sale they need to picture their life being improved through having this product they need to picture that wow once I get This the feeling that I have are going to be so amazing let's say you have a brand that has that really good user experience of like opening up the product the unboxing process is like super cool you can show that in your product description you can show
that on your website show a video of someone unboxing it and the emotion you'll feel afterwards and show people in like customer reviews with the benefit of the product let's say the product like the Eyelash serum it grows your eyelashes make sure all your reviews are of these pretty girls that have huge eyelashes so anyone comes in and sees and they go wow I would feel so good if I didn't have to put on fake eyelashes and if my natural eyelashes looked that good and all I had to do is put mascara on and I'm
ready to go anywhere and I looks super good you need to sell on that emotion that emotion is what's going to get them to purchase it them thinking wow I'll look Like that pretty girl with ease just from using this eyelash serum and I won't have to pay $200 for an eyelash appointment every couple months or how often girls do it that's what they're buying on they're not buying on logic they're not buying just because you have a guarantee they're buying On Emotion because they want you to solve their problem and they want to feel
like they want to look like the person that is reaping the benefits from using your Product so it's really important to show that to them and to appeal to their emotion it's the most powerful thing you can do another tip I want to explain is that novelty equals value if you can sell a product that's never been seen before something that someone is like so amazed even exists that creates novelty and that creates value in your brand you're also seen is one of those positions that I mentioned right you're either first best or different you're
The first to sell it right so it is different so it is automatically assumed that it's the best also you're hitting like all of those points and that's kind of what where I talked about wow factors being important is because a wow factor is kind of given off novelty it's kind of G given off of something like wow I've never seen this before that's really cool and if you can sell something like that to someone it gives them a powerful emotional experience of Like wow I've never seen a product like this and they'll show their
friends like they'll be like oh where'd you get this this is cool I've never seen something like this then they plug your brand word of mouth and if you have a good customer experience and all that stuff you can really blow up off that alone um I kind of I've already mentioned this but the third tip is just guarantees make sure you have a guarantee with your product you need to offer some sort of guarantee Money back guarantee a lifetime warranty something along those lines because a lot of people aren't even going to do it
like if you have a 14-day money back guarantee and someone gets the product a lot of them are too lazy if you go ask all your friends like when's the last time you returned a product everyone's like H I'm too lazy to return a product so it's super easy to just give a guarantee and it's going to give you like five times more customers than you Usually would have gotten without it overall having a good guarantee is going to get you way more sales than it is like it's going to bring in more Revenue than
it will ever lose you're never going to have 100% of your customers go get the warranty and then you're out $100,000 from paying for ads and giving people refunds on products and stuff it just doesn't work like that it's always going to get you more sales and it's never really going to cost you that much Now the next tip is community and I've talked about this a ton but I want to go a little bit more in depth people really enjoy the sense of belonging to a specific Community they want to know that oh these
people understand me they speak my language they feel the same feelings I feel they view the world the same way I do and overall that's kind of why things like religion are so big is because that's like the ultimate thing is like what's your view of reality What's your view of why we're here and so to be in a community of people that are all in agreement on one specific view is like something that people really want like whatever your view on religion is aside like that's a big selling point of religion is you are
with people that understand you that feel the same way you do that think the same way you do so if your brand can incorporate something something like that that's going to be next level and One of the best ways you can kind of create that Community is actually through your reviews and testimonials for example let's say we're selling those eyelashes right we're doing the eyelash serum and let's say we have a brand that all we do is target people that are older right we want to have like The 40-Year-Old moms as our main customer so
what we can do is we'll have like really pretty young girls using the eyelash serum as the ad but the way we Talk to them and the way we target our customers on our Facebook ads on our Tik Tok ads whatever is we target the older ages we speak to the older ages would you like youthful lashes again right and we we could be called youthful right that's the brand name whatever but the most important thing we could do the biggest thing we could do is in all of our reviews all of our testimonials like
we have video reviews of our brand it's all old people that say like my my Eyelashes look so young again like I feel like I'm 20 again my eyes look so beautiful I'm so happy to to have them back to how they used to be or something and then all of the girls in our ads are young so it gets their attention like that's a recipe for an amazing brand and let's say I'm a 40-year-old woman I go on to that store and I see that everyone who's buying all of the girls in the testimonials
are also 40-year-old women my subconscious is going to be lightened Up of like wow this brand is made for me right and that's the emotion we want to sell like that's what's so important so strong and I can guarantee you any 40-year-old woman with bad eyelashes is going to see that and be like okay it's only 30 bucks I'll buy the product then now you're kind of creating that community group around that demographic and then you can get other products and just do that same Niche targeting on that specific type of person Within These huge
markets that we know do so well we can also test things out like having um older girls use our product for a while they get really good eyelashes and then they make our video ads my eyelashes used to look like this now they look like this they're so youthful right and we can really just crush it with this brand and we want to make sure that we use like communal language like we want to speak the language of what 40-year-old girls talk About what they're interested in say these key terms like youthful like we want
to speak their language of the things that pain them the things that excite them their desires we want to speak to them in that way so another thing you can do a little hack is like find some older girl that has a large following a very big influencer maybe try to find one with bad eyelashes give her like $1,000 cuz she'll have a big following right give her a ton of the Eyelash serum say hey we want to partner with you you get 20% of our business we want to do a testimonial a before and
after of your eyelashes and we want you to be the face of our brand right that's what prime did with Logan Paul they gave him a huge percentage of the company they probably gave him like 40 or something big for him to just be the face of it Logan is not running the business side of prime he does not know how to do and execute things at that Level running a drink company is unreal hard so a very um developed businessman just came to him and said hey you can have 40% of the company if
we can use your face so this is something that can really change and be like a huge opportunity for us because that girl is going to have a lot of of followers that are just like her right you follow someone because you're in resonance with them you resonate with them you like the things they like you like the things They do and you're probably around the same age as them and you're probably going through the same things as them so if someone like that can be like the face of your ads the face of the
brand you can create an unreal amount of value and a really like a cult like following with the people that follow her if she's constantly recommending this brand they're all going to go try it and that can be kind of like the seed the root of your brand that really gets everything Going and then you can do that with tons of influencers and and now you're you're a very established brand so you're not going to give out percentages and stuff like that but you can really see how influencers can um do a lot for you
another thing you can do that's really cool that a lot of people don't talk about is use your brand development your product development and like your process of creating a brand your process of creating a product as the story Behind your brand and Loki this is something I did myself I've been starting an energy drink company called um void energy and it's something that's on pause right now because I think we're going to go into really deep session and things are going to get really weird but I started this company with making videos of like
here's day one of starting an energy drink company kind I'll turn the audio on for you Guys so first things first we have to come up with a brand name and logo and then come up with the ingredient list for the energy drink as well as well flavors we're going do and after spending a light $115,000 here's what we've secured so far we've gone the brand named void energy the domain was $3,415 then we've got $1,500 for the fing of our trademark and a big chunk so basically all I did was share my story of
hey I'm starting an energy drink Company here's day one here's the things I'm focusing on here's what I'm doing and it got a huge falling you can see some videos were close to the millions the first video hit a million it gained like 100,000 subscribers with like 20 uploads maybe 30 uploads yeah like 27 uploads ultimately I stopped posting on it a long time ago cuz I'm taking break from it last year so this is something you can do with your brand you can say hey this is day one of starting a beauty And cosmetic
brand and here's our goal and this is what we're doing right now we're selling products that already exist but we hope to start selling our own custom products making our own formulas but this is just how we're getting started follow us along for the journey we're going to be giving out free products to the people who view it or anything study my videos I did on void energy go study that stuff cuz it gained a huge following and people like To follow stories people like to see progress and when they can follow live when you're
like here's day one of me starting a billion dooll cosmetic brand I'm going to try to compete with Maybelline I'm going to try to compete with Kylie cosmetics and make a name for myself and I want you guys to follow me along the journey we're going to start with Drop Shipping then we're going to custom brand our products and people are like okay I want to see how far this guy Goes like this guy seems dedicated like let's watch his journey all I have to do is follow him and watch and then you have a
big audience that you can Market to hey if you want to support us please go try out our our new product I keep using Cosmetics as an as an example but you can do this with anything so never underestimate the power of telling a good story and an honest story right you're this is the day one of starting a cosmetic brand and people can see it and They can feel it and it just conveys trust you're saying hey we're starting with Drop Shipping if you want to support us this is going to you get a
product and we get some money to help start our brand so it's a high quality product we've done testing we've made sure it's from a 3pl team that's going to ship it out fast and do quality testing and whatever just be super honest with them and once we get 10,000 orders we're going to start um custom Branding it and making our own custom unique formula or whatever so make sure you're utilizing the power of Storytelling one of the last things is pain points you really need to make sure you understand the pain points your product
solves the pain points that your customers go through and you're communicating those pain points in all of your content you're addressing the paino you're speaking the language right if you're the The 40-Year-Old mom that Has like bad eyelashes and you're upset about it you can speak that paino are you sick of having crappy eyelashes do you wish your eyelashes just like they were when you were 20 well here's the product that everyone's raving about right and you show a bunch of old ladies getting good eyelashes off it right so you want to make sure that
your video ads your website your content your images everything that you do talks about your pain points but most Importantly talks about how your product solves those pain points now basically the last thing I want to go over and I hope you guys are getting ton of value in this I hope you're really understanding how Brands work and thinking in a bigger um picture um cuz we want to pair all this stuff with our blueprint right with our skyscraper ideas and really hold everything together so the last thing I want to talk about is branding
and pricing Correlation so once your brand is getting more developed once you get into that like custom formula or whatever you're making your own product you're putting your own brand name on it you can command way higher prices so let's say your eyelash serum you get for $10 when you drop ship it you sell it for 30 but when you start customizing it when you get your own formula maybe you add something in that's like a sales Point like oh we also have vitamin C that Helps you look younger and brightens your skin or whatever
you add something to it you put your own brand name on the product now you can command higher prices you could probably sell that same thing for $50 or $60 or $70 and this is ultimately how you're going to have a higher profit margin to relocate your budget um your your money that you make reinvest it into high level influencers working with 40e old ladies that have huge followings and really making sure That you're crushing The Branding element and you're going to need a lot of money to do that to really crush the positioning to
crush the framing all that stuff is going to take a lot of money so when you get into the the realm of custom products wholesale inventory and all that stuff you need to command higher prices and you need to focus on making higher level content that frames you in a way that's worthy of that high price so that basically sums up all of The stuff with branding if there's more things I think of or there's more questions you guys have I'll come in and make new videos going on depth in certain things about branding but
the this is very important you guys need to understand branding you need to understand the blueprint you need to understand your skyscraper and make sure that all of the actions that you take with your brand are all correlating all of these Mak sense together you're Really hitting all these points so re-watch these this video re-watch The Blueprint and skyscraper video to make sure everything's in cohesion and you're really crushing it on all fronts your action steps for today's video is to basically list out all of these things and make sure that your brand has an
answer for all of these points make sure you know the pain points of your brand make sure you know the influencers you want to work with make sure you know What guarantees you're going to provide do you have novelty make sure you can get novelty in some sense what's the emotion versus logic appeal what's the buyer psychology how are you framing yourself with content how are you promoting yourself how are you positioning yourself what's the brand personality what's the brand perception what's the purpose and to make sure everything is all in alignment when it comes
to creating your brand I hope you Guys got a ton of value and I will see you in the next module this one wraps up all of our kind of theoretical knowledge and we're really going to dive into module 3 cutting the tree can't wait to see you guys in there peace and love all right boys welcome into module 3 cutting the tree and what a funner way to get into things than to talk about our potential legal troubles not too fun to jump into legal troubles but it's something that we need to make sure
We're very clear on make sure that we're not stepping on any toes we're not going to have problems cuz if we're building this brand with the skyscraper mindset right like we want to go to seven figures eight figures we want to get our products in wholesale we want to get them unbranded all that fun stuff then we really can't be having any legal troubles we can't put all this effort in just to get shut down because our brand name is too similar to another brand so We really want to avoid that stuff we want to
avoid any trademarks any patents any dmca claims anything like that so today I'm going to be talking about all the legal troubles and how to avoid it but I do have to say that I am not a attorney I have no legal background and this is not legal advice I am just coaching you guys on the best information that I can based on my personal experiences to help you avoid troubles with your brand so without Further Ado let's dive right into it [Music] all right guys so the first thing that we really really need to
study when it comes to building our brand doing all these things is the first thing is the patent we need to make sure that this product we're interested in isn't patented by another company I want to give you guys a good example so when I was filming this 2.0 course a long time ago cuz I filmed this thing many times That I've been such a perfectionist and I've gotten new information I've learned new things and I've I've just gone through so many like revisions I guess rough drafts of this course and in the first time
I was doing it I was really interested in selling this product so this is a brand called tatri and they had this really cool product they're trying to be like the next manscaped that's like something they're kind of going for but for bathroom accessories So the cool product they had let's go to their shop they have a really great web design and honestly guys I was planning to literally like put in time and effort to try to make a 7 figure brand and I was going to copy these guys so these guys are badass but
they've done all their research they've done all the work they patented their designs so I saw a Drop Shipping ad for this and I was like ooh that's a great product like my Spider Sense is whatever you want to Call it were going crazy I knew this would be a huge product I knew I could make so many good video ads for it I was already ordering on Amazon I was ready to go to Ikea and film on all the different bathroom things like my ideas were going crazy I thought I was going to be
able to take this to the moon and I even built up a store it was called bad bathroom that was going to be the brand name I was going to go in it they have this great little video out I was Going to go in Ikea and film a ton of these with different um bathroom backgrounds but the products killer so someone was Drop Shipping this they got taken down obviously cuz it's it's a patented product but this product is great like I even searched for Drop Shipping products that are like similar to it that
I could do and there's none that are as good so they custom designed this they had a manufacturer custom design it for them they made their own Content but honestly like I'm not even kidding like the amount of upfront cost for you to go to a manufacturer and say hey can you build something like this like we just want a brand on it we just want the pockets in this area this in that area it's all silicone getting them to make that is maybe like 2,000 units and it's got to be less than like $5,000
startup costs and boom right there you're starting with a really good product it's branded and all that stuff So ultimately they made a good move this was their product that took them off and then they built a bunch of other ones but to get to the root of what I was saying they even have like a little beer cozy which is I was going to get happy Dad and do bad bathro happy Dad and just have it in there I thought it was going to be so cool so the main thing I did is I
was interested in doing this product but I was like there's no way I'm the first to do this product I've never seen This product before there's no way I'm the first there's no way I caught something like this cuz it's too good so what I did was I just typed in tulet trees patent and there it is tulet trees patent boom there it is the exact holder so I was like damn like I even filmed course videos like I was teaching like guys I'm going to do this product and I was like showing people in
to and all this stuff and I was going to build up that brand As a case study and yeah I figured out it's patented so if there's any product that you're interested in doing this is kind of rare this is the first time it's happened but I randomly thought like why don't I do a patent research on this because there's no way this is open and ultimately it was really easy to see that it was taken you you can also look up um Google patents it'll show you all the stuff and you can click somewhere
that shows the art I think you hit PDF And it shows it yeah it's right there so you can go to Google patents and type in any brand name that you're interested in like kind of copying any company that has a product so let's say you're interested in this one isn't going to work but let's say we've talked about eyelash serum a lot so we look up eyelash serum if if there's a product we're really curious about this is the process we want to do kind of name that describes the product we're looking for So
we'd look up the most broad keyword term which would be eyelash serum we'd go to shopping and try to find all the Big Brand brands that are selling it so obviously you can't patent eyelash serum or maybe you could have if you were lucky but it's not patented a ton of other brands sell it maybe you could patent a different like a specific mix of it but anyways whoever's selling the product you're interested in you would try to find the biggest seller and you Would look up all these Brands so you would look up Thrive
Cosmetics patents rerm patents liaison or however you say that patents vegamore patents and you you search up all these Brands you search up all these people selling it and usually if you can only find one person selling that exist exact type of product you're interested in then it might be because they patented it and they're the only one that can and they can shut down anyone else who tries so Let's try to think of shower organizer and try to see if we can find other people selling it tulet trees tetri see people have similar ones
but they're not the same the spoke post they're selling the tulet trees one I already checked that flip so these guys um these guys might be running uh see these they're selling that flip maybe they're selling the tetri one but tetri they've got this Market by the grip yeah they've got this one this is all them so I bet they're Making a really good amount of money on it but what sucks is you go study their brand and their ads suck let's go check Facebook ads I'm actually really curious I want to check the Facebook
ads library to see what tetri is doing because they're a great brand from what I remembered last is they suck at doing ads okay it's still running from October so I I bet this is making good money for him I want to watch it I'm curious that's a bad Hook see like they're advertising that face scrub thing that's like a old winning product from like 2016 that ad sucks unless you're a swimmer you were not captivated by that nobody wants a back scrub see I promise if they gave me their product like if I had
licensing rights to sell it I could sell way more units than them they're just not good like nobody wants a back scrub like I don't know maybe people doing them wrong but like their best product their Coolest product this one they don't even like talk about or sell that's their only Facebook ads they're still active though from all these years that's it or from all these months I mean August 2022 they're still running they haven't done any new ads since August they didn't do anything on Facebook for all of Q4 see guys like even these
people that have these great Brands they have no clue what they're doing on ads like oh it's really bad it's honestly really bad so Anyways all of that aside whatever you're interested in make sure you do your research right like do some of that product research stuff we talked about and try to see who are the top sellers what are their brand names does anyone have a specific product just like this and you can see you look up shower organizer nobody's got anything it's only tullyries so that's a huge like red flag saying that this
is a patented product so I can't give like exact Research of like this is how you do patent research that's basically all I did and if you're not able to find something or you're finding like tons of sellers selling the exact exact same thing then it's usually a clear sign that you're going to be safe but you never know there's always something that can happen you always want to be making sure usually a lot of these products it's just like obvious nobody has a patent but if you have something you're At least a little bit
worried about make sure you do some of that research check Google shopping try to find big brands that sell it you can even do research on Amazon to see who's selling this product as well and just look up patent like the brand name and then patent and see if you can find anything and obviously if you're still worried you can hire an attorney to do like patent and trademark research it is a little bit expensive and I don't recommend it because usually You're in the clear but if you're really nervous and you really want to
make sure you're okay it is an opportunity you can do now that we know that our product's safe we need to make sure that our brand name is safe we need to make sure that we're not stepping on any toes when it comes to trademarks or copyrights and the best thing we can do and the reason I put this before cuz the next video after this is like how to name your brand and all that stuff but the reason I put the legal troubles in beforehand is because when you name your brand the best thing
you can do is like just name it something that doesn't mean anything tooletries like yeah we get it like toiletries and tools it's like right like it's a mix of that but they made up a name so making up names is usually a really good sign to ensure that you're never going to have a trademark issue you're never going to have a copyright issue but if you have a really good idea For a name and you really think like H someone's got to have this name let me show you roughly how to do some trademark
research to ensure that you're not going to have any dmca claims or get your store shut down or anything like that because it will be a huge to roughly explain it I'll get into it is um each product each kind of like Niche that you're in has a schedule or a I think it's called a schedule they have like a class if you don't know I was Starting an energy drink company called void energy and I still do want to start it but it's on pause for right now but energy drinks are in class 11
or schedule 11 I can't remember what they call them by but in schedule 11 or class 11 that's where all the energy drinks are so for me to sell or to use the name void energy while selling an energy drink I had to do research and make sure that no one within schedule 11 class 11 has the name void in it because if they Did then I could be taken down by some other company saying hey no we own the name void within that energy drink space that class 11 so you have to make sure
whatever product you're selling you have to first figure out what class it's in then you need to do research um on what's called Tess which is the United States like trademark research database to basically say hey is anyone in class 11 using the name void and their filters their system to do the research in their Database is built in like I swear the 50s dude it's so ass like it's got to be from the 90s still it's really hard to use and there's a lot of weird keywords you have to put in and filters to
make sure that you're actually researching it correctly so let me show you guys how to do it quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I'm basing everything Off trust hoping that you guys do use those affiliate links so please make sure to use those it truly helps me out so much and it's the only way I can get this course to you guys for free I love you guys so much
thank you for being in here I hope you're getting immense value and let's get back to the video so the first thing you want to do is check check what class you're in if we're selling eyelash serum then we want to type in eyelash serum trademark class And we can see it's in class three which includes Cosmetics skin hair treatment cleaners substances for laundry cleaning polishing scoring or abrasive liquids it's kind of interesting like laundry and skin care and the same thing if you don't know a lot about how the US is completely poisoning us
with food deodorants water everything it's interesting because a lot of the Soaps that you use are classified as like detergents like laundry Det detergents So it's interesting that they put um skin and like laundry and cleaning polishing scoring and abrasive liquids in a skin care class like it's really weird the government's out to get us boys if you don't know that you need to start jumping down some rabbit holes anyways it's in class three so let's go to test so you want to hit this one the search trademark database USPTO and we want to go
to search our trademark database we want to hit basic word Search all right so this is going to get mad confus using but the first thing we want to do is go to structured search and I have this pasted out already but let me tell you what this random code of says so we're going to be testing that the name Kylie in the trademark class 003 which is iash serum right class 3 we're testing if there's any live trademarks and honestly I don't even know what the rest of this is but that's basically it so
If we hit submit query however however you say that query you're going to see that Kylie Cosmetics obviously owns all of these and they are live and they have a very large legal team so you can probably yeah you can see a ton of different classes they've registered all these different trademarks in they have access to the name Kylie within everything that comes with like skin fragrances absolutely anything they are going to have all of these names that You see here trademarked in probably like every class schedule you can possibly get so below this video
I'm going to have a link to the trade Mark database and I'm also going to have a link to this random code that you need and basically all you do is you type in the name that you want to call your brand so basically I I'll do that bad bathroom as an example okay so class 11 is um what that like bad bathroom brand I wanted to do is called so it would be 011 because we have to have three numbers so it it wouldn't be like just 11 you have to have 011 and when
I put in three it was 03 so you have to have three digits and then right here let's do it back here let's change this to 11 we'll change this to bad cuz right I wanted to do bad bathroom so I had to come in and check like okay there's some people in here that have bad in class 11 so let's look into them what are they selling lamps air conditioning griddles And it's OG bad ice machines so it's like okay this doesn't really apply badass lights this is all light stuff right cuz if we
see class 11 also includes heating cooking oh maybe this is the wrong class it's look up like toilet trees class three no that doesn't really huh I wonder what class that shower shower class trademark liquid Fuels jeez this is a hard one okay I think 21 okay so I think it's 21 so let's go back 21 and bad so I basically had to go through these and make sure that none of these were like see cups and mugs they use the word bad bad geek but geek is also kind of a it's a it's a
separating term if that makes sense and honestly this is stuff where like if you're really nervous about something it might be good to get a trademark attorney to kind of Like do some research but honestly the best thing I can say guys is just pick a name that doesn't exist um I'll also have a link to another video if you're really wanting to dive into trademark research I'll have a link to a video that's going to give you a full walkthrough of everything you need but honestly guys the best thing you can do is make
up some name and come in here and check that your madeup name is going to be fine it's not going to have any Issues so that kind of covers like your trademark stuff um do some research on there I'll have a video below of some like actual attorney that's going to walk you through how to do that stuff but that's basically the search you put the parameters that's below this video into the test stuff um make sure you're on structured search you put in that big code you change the class you change the name that
you're looking for and you basically want to find something that is Using like a key term like void energy void is the key term energy is not the key term because it's energy drinks so find like the key term that people are thinking of like Red Bull Starbucks like think of why they pick those names they pick those names because it means nothing like Red Bull like it's just random Starbucks like it means nothing so you can still have a huge brand with a name that doesn't really mean anything it's not really that big of
an issue so It's way better to like just pick a name that doesn't really mean anything like make a word and put like a random spelling to it that's going to be your easiest bet or just put two random words together like Red Bull Starbucks and you can just avoid all this nonsense but if you have a name you really like the first thing I want to say is like don't get too tied to names but if it's something you're like this is gold I have to do it first I I also I just want
To say like names aren't that important it is really cool and it's really good but it's not really worth the headache of like a potential lawsuit like what if you scale this up to eight figures like you're doing tens of millions in sales each year and someone's like hey you're using our name like we're going to have to go to court and then you have all these legal fees and you could potentially lose all of that 10 million due to like legal fees and them trying To sue you and stuff it's just horrible the best
thing you can do is just pick some stupid ass name and just be on with it and don't really worry about it but if you guys are like dead set you want to make sure you can do the research yourself but if you're still not sure you want to make sure to hire someone right and I have someone that's willing to work with you guys and I can connect you to him he's someone that helps me with void energy stuff really cool guy I Actually really like like him and you can hit me up on
Discord or on our community group wherever that is for the students cuz it might change a little bit right now we're on Discord yeah if you want to get in contact with the guy that did U my trademark research and he's very cool he's very fair pricing I can connect you to him so just make sure you reach out and that honestly kind of covers everything you want to make sure your product has no Patents on it there's no issues with like the design of the product itself right if it's like some Custom Design product
that's very unique usually if it's something basic that's people can't copyright basic things like you can't patent a wheel right you can't patent a microphone unless it's some new technology thing that only you did because you discovered it so just make sure your product has no patent then make sure your name is really clear There's no trademark there's no copyright stuff just make it random honestly just make it something stupid and then the only thing you really need to do is worry about dmca claims which is basically like you taking someone else's content like their
videos their pictures their product descriptions or anything so we want to make sure we're making sure we're making up things right we're creating things we're not taking things and we can actually have ai help Us with a lot of that stuff so I will have a video that goes over Ai and how it can help you a ton with Drop Shipping but yeah that pretty much goes over everything with legal troubles if you have questions make sure to reach out I want to help you guys I don't want to see you guys have any legal
issues so make sure you're safe there take the safe route it's not worth the fancy name cuz honestly the fancy name probably also has a Google domain that's worth Like five grand and it's just not worth it so yeah that kind of goes over all the legal stuff if you have questions make sure to reach out cuz I want you guys safe so theoretics get your mind ready for it and then we're going to be taking action here so um make sure you know how to do patent research you know how to do trademark research
and in the next one we're going to be going over brand names all that stuff and how to position yourself really good and we're Really going to start this process so your action steps are basically just being familiar with this so when you come to the point of picking your brand name you really know what you're doing and you can make sure you're safe so I will see you guys in the next one peace all right guys in today's video we're going to be going over AI and how to use it and this might seem
like extremely exciting like we can use AI to cut 90% of our Workforce and we're going To be able to just like print out Shopify stores and work so much more effectively and get all these benefits and there is some huge benefits but I do want to say that the current state of AI isn't as effective to where I would let it replace a lot of the things that I would do personally and we'll get into it there's still so many opportunities but I do want to say that I don't think the opportunity is as
big as all these like clickbait YouTube videos are trying To make you think but it's going to get there we are just in the starting days of AI and I will make more videos that are updated based on how AI changes cuz currently there's a lot of things that I wouldn't replace my personal skills with I would rather do it myself than have ai do it because it's just a lot higher quality but that is going to change extremely quickly we are in the birthing stage of AI and it's going to take over this industry
it's going to give so much More opportunities so today let's jump in and show you exactly what I would use AI for before we get into truly cutting the tree truly taking action on all of these steps and I'm going to be doing it with you guys I'm going to be creating a store showing you how I'm doing and all that fun stuff but let's show you the things that you can use AI for so you can get a good idea before we start actually cutting the trees so without further Ado let's get into today's
video [Music] [Music] so AI is amazing it is quite literally going to be one of the most impactful things that Humanity has ever created and that could be in a positive or A negative that we hope is in the positive but it's going to be extremely impactful there's going to be a lot of things that come out of AI and we kind of can't really stop it once it's moving it's moving and it kind of takes a life of Its own so there's going to be so many good things to expect but in the current
stage of ai ai is really only as useful of a tool as you allow it to right it's only as good as the person who is wielding it I guess that's the best way to explain it so if you're sitting in chat GPT and you're using these AIS and you're putting in dumb questions then you're going to get dumb answers and you're not going to really get like a big use case out of chat GPT so it's Only as smart as you are in the current stages of just how AI is developed so far so
right now there are two things that I think AI is absolutely extremely useful for with your store with business in general and those two main things are brainstorming coming up with ideas playing things out and almost using chat GPT as a dialogue or a consultant to get information because it's grabbing and scraping information from the internet from Google so the best thing we can do Is kind of have an interview with chat GPT I want to do this what are your thoughts what is the best um business opportunity in 2023 what are the best niches
to cover what is an open opportunity that you see that is not being saturated or overused in the market asking questions like this and bouncing our ideas off of it based on things that we've done in product research you can come in and ask chat GPT any questions to kind of validate What brand you're going to create validate the product that you're going with what's the best community to sell this product to what's the best way to Market to them you can ask these questions to chat GPT and it's basically going to scrape Google it's
going to scrape all of these articles YouTube videos summarize them and come up with some sort of answer for you so that is extremely useful you can have a consultant with you 24/7 so chat GPT is Amazing for brainstorming but again like I said you have to be the highlevel person that's wielding the tool right chat gbt isn't going to give you all these opportunities and stuff if you don't ask the right questions so we have to make sure that we are doing product research we are doing these smart things and then asking it smart
educated questions that it can basically scrape Google and tell us a really educated answer so that is the first thing I Think brainstorming coming up with product ideas Niche ideas marketing ideas branding ideas Tik Tok ideas even you can say Hey how do I make an organic Tik Tik Tok for my eyelash serum product what do girls want to see how do I make a eyelash serum Tik Tok video that engages with 40 year-old women you can go with that specific and it will give you ideas and if you're kind of running low on like
creative thoughts or oh how do I make organic videos then chat gbt Is a big asset to you so be specific and you can do a lot with just brainstorming alone and the next thing that I see really useful for working with chat gbt is copywriting so anything that involves writing your product descriptions your email marketing campaigns your SMS marketing campaigns your ad copy on your ads it's extremely useful to use chat GPT for any sort of writing now the best way to get the most out of this is through let's say I want to
sell eyelash Serum I can go search all of the brands that are selling eyelash serum on Google shopping because anyone that's a big brand is going to be using Google shopping so I can go check out all of the brands there I can see their product descriptions I can copy that product description paste it into chat GPT and say hey make this better or hey make this more romantic hey make this same description but tailored to 40-Year-Old women like you can do all of these crazy Details so that's one of the best ways to use
it for copywriting is go find someone who is already being successful with that product description or that email marketing campaign CU you can go sign up let's say you found the biggest brand selling eyelash serum you can go give them your email sign up for their newsletter get all their emails copy those emails put them into chat GPT and say hey reword this based on and you can type in your branding elements so let's Say reward this if it was only for 40-year-old women or reword this if it was only for and then you can
just kind of insert your specific demographic or the specific type of person that you're trying to Market towards so this is where chat GPT is really useful but honestly other than that there's not too many use cases that I see that are extremely valid so there's things like Dolly which is another open AI tool and it can do like text to image but these Text to images are like Blurry they're warped they look weird and I would never ever like let's say a Facebook ad for my eyelash serum I'll give you an example I'll go
on Dolly and show you all right boys so we're in Dolly and this is Dolly 2 I believe something like that I'm going to type in eyelash eyelash serum in a bathroom this is maybe a potential product image we could use for a Facebook ad right having like the the product like eyelash serum in a bathroom And obviously it's not going to be our exact product because it doesn't have that info right we didn't upload in our exact product and I don't even think it has that capabilities but just to show you I can guarantee
a lot of these images that come up are going to be really like Blurry and weird and it's just not professional and not something I would spend thousands of dollars to run traffic to so you can see it's just like it's trying right but it's it's Blurry it's weird it looks warped it almost looks like eyelash serum you'd see in a dream like it's just like off so like Dolly and like text to image is not really where I would say it's useful yet it's way better for you to go um look up things on
for example and I'll be showing you guys this way more in depth you can go to Alibaba type eyelash serum like we'll we'll get into like how to create um product images and all that stuff you can go in okay that's a better Example down here cuz um you want to take images that already exist and customize them in canva and I'll show you guys exactly how to do that but um you want to be careful that you're not customizing Brands images and when you go to Alibaba to grab images these are images from a
manufacturer they spent the money on curating these images creating these kind of pieces of content for you so you can sell their product these guys want me to sell their product So I can grab their images and know for a fact that I'm not going to have some like dmca copyright claim or anything because these are their images and if someone does come contact me and try to fight me I can say I got this image from a manufacturer from A supplier so basically what you would do is download this put it up on canva
put your logo in take it the transparency off add in Shadows and make your own product image have someone on Fiverr make you a Different design when it comes to the box and the packaging and all that stuff and you can really make something look really nice and that's just one example like you can go on to all the different manufacturers and right here this is a great one you just put your logo in and you can message these guys hey can you send me that image without the logo so I can have my designer
make something because I'd love to work with you and then you just don't work with them or if You're getting sales you can work with them and it's great so you can grab images off Alibaba and customize them in canva really quickly and make something something that actually looks really nice branded professional custom and is super professional so I just really don't think that AI like text to image has a place just yet there's also AI That's hopefully going to create like videos for you based on content that already exists and it makes up content
Or something but we're just not there yet and there's a lot of other use cases like you can use chat GPT to code things for you quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I'm basing everything off trust hoping that you guys do use those affiliate links so please make sure to use those it truly helps me out so much and it's the only way I can get This course to you
guys for free I love you guys so much thank you for being in here I hope you are getting immense value and let's get back to the video you can quite literally tell chat GPT to code you something that will allow you to do sticky ad to car on your website and you can paste this code into your website and get a sticky ad to cart which means it's literally you're doing it right now which is absolutely unbelievable this is insane right cuz Usually just for a sticky ad to cart you would have to pay
like five bucks a month from some app on Shopify and overall we are going to be paying for a certain theme that I think is really good that gives you a ton of features because for you to come in here and get every feature that you need make sure it's pasted correctly into your Shopify JavaScript and there's no errors there's nothing that's kind of conflicting with each other is kind of a mess and we want To be simple we want to be streamlined and we want to be efficient we don't want to have have any
issues with our store once we're running traffic to it if we're paying $1,000 a day in traffic and we have some code issue that we don't know how to fix because chat GPT created it for us then that can be some big issues but for something simple like hey I have a store built but I really just want sticky ad to cart most likely chat GPT and this code right here is Going to work perfectly that's insane it's literally coding something for me and I can even do this this is unbelievable crazy now giving me
instructions on how to install it and it literally does it unbelievable so we are just getting at the the very um we're just scratching the surface when it comes to AI there is so many things that are going to open up and there is going to be AI that will basically generate a human you can tell them what product you Want show them an image of the product and they'll show that human dancing with the product or making like some ugc video for Tik Tok that you can run as an ad and it'll be a
completely fake person that doesn't exist some virtual human they created using filters using art using other AIS and stuff to genuinely create Tik Tok videos for you unbelievable I promise you we are going to get into stages like that so everything that AI can do right now is Very good but it's going to get unbelievable and right now truly I think the the only really good ways you can utilize it is product descriptions any sort of copywriting and doing sort of like brainstorming like I said like let's do some brainstorming here I'm just going to
ask it some random questions is it a smart idea to SM start an eyelash serum company in 202 three okay it doesn't let's see it's it's only as good as you so let's maybe ask it a Better question oh it's literally telling me better questions so it's quite literally smarter than me all right so after asking um is it a good idea to start an eyelash company it's giving me all of these things to think about unreal So it's talking about um market demand product differentiation which is something I've talked about we have to have
a product that is different from everyone else we have to customize it like when we're scaling up into that E-commerce store we need to have something that's personalized we need to change the product so it's Unique to us crazy it even talks about regulations all that stuff so put 2024 but I meant 2023 there okay so it only has data up to 2021 all right that last question wasn't too good so I'm asking I'm starting an eyelash growth serum company who should I Market to looks like I might be crashing okay so it looks like
we had a network error there too many People are using chat GPT okay it's coming back it's saying Beauty Enthusiast fashion and style conscious individuals so this is basically targeting we can use in Facebook ads and Tik Tok ads oh I'll Target people that are fashion conscious I'll Target people that are into Beauty which is kind of some obvious stuff but it's cool to see what it tells us brides and special events individuals with thinning or sparse lashes so this is like targeting Old people it's basically telling us to do which is really funny because
that's something that I was saying like um Target older women that want youthful eyelashes super cool so now I'm going to ask it how could I Market an eyelash growth serum on Tik Tok influencer Partnerships really good one # challenges nothing another good one you could say your brand name like let's say it's revon which is I'm pretty sure is a huge um eyelash company or just makeup Brand Revlon eyelash challenge anyone who participates in the challenge can order our serum for free you just take care of shipping and we want to see how much
your eyelashes grow in 30 days and everyone posts on it and you try to build up some incentive or start some Trend and have some influencers pay some influencers to go do that Trend right pay some really famous girl on Tik Tok to do the trend and to promote it to her follow and you can really take over with That so that's a great idea product demonstrations um showing how it works so get someone that has really bad eyelashes that's in your demographic maybe someone that's um older right because we want to Market to the
older people and have them use the product hey guys I'm going to do the 30-day Revan challenge these are my eyelashes now let's go fast forward a month and here's my eyelashes later and obviously it's going to take a month to get that Content but demonstrations are really good it's even telling us to use ugc so chat GPT is woke dude chat GPT knows the current market and knows what it's talking about collaborate with other Tik Tok creators that's basically influencers use trending audios and Sounds here is another question what's a specific idea for a
Tik Tok video that will promote my eyelash serum I want to sell so a tutorial Style video showing how to apply it time lapses closeup it's Even giving shot ideas it's crazy before and after comparisons influencer customer testimonials this is all stuff I would advise 1,00% product demo with music Q&A session that's a good one so you could have um a video that maybe you you have a ugc Creator that's doing really good right she's the face of all your ads her ads are converting really good um and she kind of becomes like low-key like
the face of your brand you keep sending her products you keep Paying her and she keeps making great videos about your eyelash serum you can pay her to do a Q&A video answering things going over questions with her followers about the eyelash serum how it works benefits pros and cons and you can just have that video on your website on your product page or have it pinned to your Tik Tok account on your profile so I could sitting here all day and generate all these ideas I'll do a couple more so this one will be
Interesting I'm saying write me a product description for an eyelash serum that's sold to women in their 40s it's crazy how quick it is too like it's just busting it out so I I'll read it to you guys introducing the ultimate solution for beautiful lashes our premium eyelash serum designed specifically for women in their 40s I you probably wouldn't want to say that our Serum is formulated with nourishing ingredients to work together to enhance Rejuven and rejuvenate your lashes leaving them longer thicker and full as we age our eyelashes can become thin and sparse but
with our serum you can achieve the youthful and vibrant lashes you once had our fast acting formula is gentle and easy to apply providing results in just a few weeks guys this is great this is truly great and I'll show you um another example you can use so let's go to eyelash growth serum let's put it in let's hit shopping usually the First couple ones are the top people this one has a ton of reviews I think we we talked about this brand specifically so we can literally take this entire description we want to probably
just grab from there up key benefits copy that in um I think we'd want to post it in there that's funny it just wow it just gives me its thoughts on it very interesting I'm going to read through what it says It's been tested so apparently it's going to rewrite this description but it seems like it's just kind of coming up with its own it's like a mix of everything it's so interesting to see what it writes yep application of how to use like guys it would take you an hour 2 hours to sit down
and write a description right cuz you you need a killer description you need something That has beauty tips how to use so it's kind of unformatted so I'm going to tell it to format it like the other description right here where it has kind of some of these lines key benefits so let's see how it formats it but yeah unbelievable guys it's it's so quick it's so fast so chat GPT is a unit you can use it in so many ways and ultimately it is based on you it's based on your creativity and it's based
on you giving it good information so it can Properly give you good results right so this is a perfect perfect example this is genuinely a really good description and it's Unique so let's say there's another element to our brand let's say and there's truly just so many things you can do like we can tell it to shorten this so now it can go through and shorten this exact thing that we told it to create and this is completely unique this does have um some percentages that are directly from them I believe so yeah that's that's
something that's not unique that we'd have to kind of take out you can tell it to format it again now that it's shorter and obviously it's not going to be like okay this perfect copy paste it in but this is going to do a lot of the work for you it'll completely create unique and you can say now make it unique make it different add make it more funny make it more romantic make it happier make it sadder make it more appealing to healthc Conscious individuals and all that stuff it's it's truly unbelievable that this
is a free tool that you can literally just log in by providing an email absolutely unbelievable so make sure you guys are utilizing this in every aspect you can ask it questions how should I how should I brand my eyelash serum if I'm focused towards 40-year-old women what should the brand name be what should the brand logo look like I I'll ask at that cuz I am interested in that We'll let it finish here but I'm basically saying give me a list of brand names that I could use so it's almost done here but it's
this is an amazing description let's read it introducing our award-winning eyelash serum for women over 40 definitely not put that infused with a blend of vitamins peptides amino acids and serums to per in our serum to promote the appearance of naturally longer thicker lasting eyelashes has the key benefits has the How to use has the beauty tips so it's basically just kind of copying this one so there's some things you're going to have to come in and manually say and and copy some aspects and change some things and it's getting a little slow I'm guessing
there's a ton of people using chat gbt right now cool so now I'm going to say give me a list of brand names that I could use for an eyelash serum that would use this product description lash boost youth Lash and obviously We'll have to check and make sure that these names are available but this is crazy like look at it's listing off 15 names I don't think it can do this cuz I don't think it can give off visual stuff but it might write a description of a brand logo or something I have no
clue what it's about to do which is kind of the fun of using it it's just doing a word description of it awesome it's talking about color themes it's talking about luxury Beauty it's talking about Black rose gold different colors you can use interesting it's mentioning typography modern with a sophisticated feel that appeals to women over their 40s so funny man so it's it's learning with me like it's it knows that I'm targeting people in their 40s like it's referencing that comment I made and we're continually making progress in our conversation it's literally unbelievable this
will be interesting I wonder if it can show me an image yeah it can't so Interesting we'll just try this out we'll go to Dolly and we'll put this in so basically I said create me a and then pasted this in really interesting um to see what this is kind of using the two AIS in cohesiveness but I bet it's going to be bizarre see like it's it's just weird like letter it doesn't know what to do with letters it's just like trippy it's like a fever dream it's really weird but it can give you
ideas right we can at Least get ideas of what something would look like but honestly I think the best thing you can do is go to go to Google Images hit eyelash brand logos and just kind of do some stuff in here so it looks like yeah it literally just basically did that it basically just grabbed all of these and mashed them together in like a non propriety AR way that's it's just weird but um you can come in here you can do a lot um yourself you can use AI with you but a Lot
of things it's just it's not going to replace you just yet there's a lot of things you need to do you need you're going to need to make your own logo you're going to need to make your own images and there's other things that can do logos like um I think it's like tailor made designs or tailor design logos or something they can do it for you but we're just getting started right we're just going into Drop Shipping and in the end of the day logo design coming Up with images is not that hard and
yeah I will show you guys how to do all of that stuff but I hope you get a good amount of value out of this and understanding that chat GPT can help you create your brand it can be your consultant it's like having Google morphed into a person setting right next to you that can answer any of your questions hey how can I make a really good Facebook ad what let's ask it that how can I make a good Facebook ad for This eyelash serum so Define your target audience so funny it's mention the 40-year-old
woman choose an eye-catching image so it wants us to do an image ad interesting it doesn't say video wrri an attention grabbing head line and it literally writes us one unbelievable tells us to write a compelling body few sentences talking about benefits add a call to action unreal set your budget and target audience monitor ad performance and optimize results it's Really interesting man because it grabs good information it's reading articles off Google and stuff like that so I'm asking how much it should spend and I have no clue what it's about to say target audience
advertising goals competition for space in the industry recommend to start with a smaller budget 5 to 10 per day once you get a better understanding adjust your budget accordingly so yeah I can't give like direct answers but it's good advice Truthfully it really is so have some fun in chat GPT um I'll hopefully be making some updated videos when um there is really big advancements in um Ai and what you can do with it and if you guys have any questions throw them in the um Discord group or the community group I'm not sure if
it's going to still be on Discord but yeah let me know any questions you guys have um make sure you're using this as much as you can ask it questions bounce things back and Forth with chat gbt and use it as your consultant to help guide you based on information on Google why wouldn't you use this right it's literally free so use it in any fun unique way you can and um as more ideas and more advancements come I will be making more videos on it so that wraps up this video on AI I will
see you in the next videos as we will get deeper into the process of cutting the tree starting our first successful store and scaling it to seven eight Figures building our skyscraper and really taking our first steps into the e-commerce Journey see you guys there all right guys welcome into the next video today we have a good one we have an exciting one so we're getting into the stages of naming our brand now so now we are actually swinging the axe we are actually cutting the tree and jumping into the exciting stuff of creating a
store so another reason this is exciting is because I found a product I'm going to be advertising this product this is a smart cupping device if you've ever had like cupping therapy this is essentially an electronic version that you can easily just put on any knots aches any sore places hit a button and it's going to suction cup and give you that cupping therapy that you can get from traditional cupping with the ease of just hitting a button self- applying it so it's a really good product I have a lot of faith in it um
I'm going to be Breaking um it down and showing you guys why I think it's a good product and share a little bit of the vision and then we'll jump into naming a brand because ultimately I'm going to be doing this with you guys I'm going to be creating a store with this product I'm going to be showing you how to name it um I'm going to show you how I would design the website how I would make the first video ads and we'll even test them on Facebook and Tik Tok with you guys to
Show you the process so very exciting stuff we are jumping into everything today so without further Ado let's get into [Music] it so I want to talk a little bit about about this product why I think it's good and show you how I found it and why I think there's like such an opportunity and how I kind of did some research and all that stuff so in my computer we can see that um I'm in the Facebook ad Library and I've looked up cupping device so I found this product on Tik Tok from these guys
called the smart cuper and I think they're doing really good they are in the stage of just barely starting to order their product wholesale and they're starting to um put their brand name on it and they're starting to like level up their website and ultimately there's only like two people that are selling this product that are actually doing it good there's A ton of like just complete like apparel and clothing website people that are trying to sell it some weird I don't even know what that is theough relief is decent but they're just like scalping
people's ads and they're they're a low-level drop shipper they're very bad you can just tell men they just barely started what like literally today they're no competition all of these shop stores these are just guys absolute ass drop shippers so the only People that are actually doing it good are romatic you can see their um ads here they relief decent but they're also and the smart cuper these are the only people that are actually doing it good all of these other ones are like very odd very weird yeah they're just like they're Drop Shipping anything
and everything they're not really like hyperfocused this brand seems decent let's see all the products they're selling yeah it's just I don't know to Me this communicates Drop Shipping Extremely Loud and Clear they're just doing like medical device Drop Shipping I don't really take these guys too serious yeah I I don't think this is any competition to be completely honest yeah and that's like it guys there's like no one running this so these are all just that are hopping on because of romatic and the smart cuper so romatic has Dove deep they are fully in
on this product they've been around for a while And honestly based off these like likes and followers I can tell that they're definitely hitting at least $10,000 days because I know that they're not even utilizing Facebook that well a lot of the stuff they're doing is on Google but they have this very well-designed custom website with their name on their product which shows me they're they're investing in it but this is really why I think this product is good is because these guys are already investing in a pre- Therapy and post therapy serums and products
to put on before and after using their cupping device so they're either investing in like custom serums to be made or they're just white labeling them and even if they're white labeling them it shows me that they're investing probably like 2 to 5K this website thousands of dollars like tens of thousands on the custom packaging The Branding the pre- and post serum um products all this stuff the custom Content so these guys are making a good amount of money and then the guys that are copying them is smart cuper so these guys are the only
real people that I'll be competing with you can see some of their picture ads here are very decent they're not bad at all and I can show you guys exactly how to make stuff like this which we will be making they've been going since um probably like summer last year so let's see their website still very decent has the custom Vibe For sure they're they're doing great on their website and it looks good on mobile as well which is the big thing and if we hit buy now oh that's that's interesting kind of a mess
up there their product's great right they they're going with the black one usually everyone has this red one right here so they're going with a black one and I've seen in their ads that they do have a custom product like they have their brand name on it and they have it in Warehouses in the US because they're able to give two to four days shipping which is super nice super cool so it shows okay people are investing in this it has opportunity and ultimately there's only two people that are actually like good drop shippers actually
good people in e-commerce and both of these guys started Drop Shipping and then they've scaled up into their full-blown branding so this is really good um I think this website's made by De beautify which is how I will also make my website but um yeah that kind of breaks down um how I found the product why I think it's a good opportunity and ultimately this product has our 10-point blueprint has huge potential to scale up into a seven figure like health and wellness brand very easily and this product solves a pain point a literal pain
point if you have neck pain aches from Bad posture I doe very bad I'm sitting here like this 80% of my day Working on making videos for you guys so I literally am a customer for this product I know the pain points I know how to make video ads I know how to grab people's attention and ultimately I think this is a home run product I already ordered this from the 3pl the quality you're getting is actually extrem extremely impressive for only a $50 sales point and when you order these in wholesale I guarantee you
can get them for like 10 bucks so pretty unreal Value that's a 5x margin I think this product is really good but ultimately it's only going to be good as the video ads that I make if I make some video ads that I think are good but they don't really convert well then it doesn't really mean anything right so it's all about conversions it's all about testing ads you have to make tons and tons of ads to finally find that one that really hits and ultimately I do want to say that I could drop like
5 to 10 video ads And they could flop and I still wouldn't give up on this product because it hits my criteria points I see that there's only two people doing it and they're doing it in a very good way they're scaling up they're doing the wholesale they're taking that path so it shows me that this product is capable of doing everything that I want to do with it so it's really important to make sure that when you're picking your product when you're building your name when you're Building your brand when you're building your skyscraper
and doing all this stuff that you have a product that you are going to hold on to that you're going to cling to and work to make sure that product works you don't want to give up really quick a lot of people will run like two ads they'll make like five organic videos and be like oh this product sucks I guess I'll just move on and you're not really pushing through the barrier the limit to actually give This product the level of energy it needs to get a breakthrough right and you're obviously probably not working
with a high frequency of believing that it can work of believing that you're worthy of success that you deserve sales that this brand deserves to take off and be built and you're helping people this is a high quality product guys this actually works like I've used it and it genuinely helped my knots I get tons of knots and neck pain right here very bad From um posture and from working on a computer all day and this product works I know the pain points because I feel it myself and so this is something I'm not going
to give up on I would keep pushing very hard on and I want to share that because I think a lot of people show me their stores and their stores look really bad they show me their video ads and their video ads look really bad and they're like dude I've I've spent 2,000 on ads I'm like holy how did you Spend 2,000 on those shitty ads like you should have known that Those ads were bad instantly and stopped them you should have leveled up your website you should have made better videos you should have given
this product more effort so they end up spending all this money on ads they have really bad videos really bad websites and then they just give up and move on to the next product and they're not improving they're just doing these shitty business models these Shitty attempts on different brands different stores and it's just never going to pop through because you don't have the skill set you're not executing correctly and you're not giving it enough time so really important stuff there yeah if you guys have any other questions um throw them in the community groups
of like why I chose this product anything that you want to know and I can dive a little bit more in depth on it but another reason is these smart cuper Guys I want to pull up their Tik Tok quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I'm basing everything off trust hoping that you guys do use those affiliate links so please make sure to use those it truly helps me out
so much and it's the only way I can get this course to you guys for free I love you guys so much thank you for being in Here I hope you're getting immense value and let's get back to the video so their Tik Tok they're running spark ads on all their videos and they've got one in the 2.5 million all of them in the hundreds of thousands so it's showing me that these type of creatives work so I I know that the product works I know a website design to copy both of these I Know
video ads to copy I know price points I know descriptions I know like everything right like I'm seeing their blueprints I Can see their blueprint let's go to their let's go to their product page oh I don't like this ooh yeah that is not my favorite these guys might be more going for like the Boomers a boomer sale cuz this kind of looks like a boomer Vibe they're selling these for like 60 bucks I know that I can get these for like 15 through my supplier so that's huge profit margins and that's not even at
wholesale guys so really good product here I really think there's a ton of Potential it's solving those pain points I think it's really good but yeah we can see the exact stuff to copy so when it comes to web design when it comes to video ads I already know what to do it's really not that hard so the the next thing we need to jump into is creating a brand Rus so let's Di into it let's go into how I would pick a name and the rest of this module is going to be not theoretical
stuff it's going to be me showing you how to execute each thing by Me doing it on this product so when it comes to branding when it comes to like building out your name obviously you need to have your blueprint done don't name your brand don't even think about that stuff unless you have your brand blueprint finished so I have a very good idea of the blueprint for this just from past experience so I'm not going to like break down my entire blueprint schematics and stuff cuz I'll essentially just be showing you guys but Make
sure before you dive into naming your brand that you know the end result right CU I could just call this some sort of smart cuper or smart cupping device or something but then these guys like the smart cuper they already have inventory they could fight me legally and try to make some claims so ultimately I'm going to have to name this something new and then I also have to think do I only want to be known for this device and then build products Around it or do I want to take over the entire niche of
like medical type help products for pain and like Smart Pain products do I want to jump into that Niche or I want to dive fully into this product and I think personally based off my experience I think it's smarter to dive fully into this product and then build around this specifically so I think that's the best route and ultimately that's what the people um also came to the agreement on that are Ahead of me with romatic with the smart cuper the guys that are doing it good or focusing only on that product so I need
to come up with a name that's new and what I want is to I want it to feel like I'm the only one that sells this product that my brand my company invented this product that's how you want your brand to feel so something you can use that's fun is chat GPT and you can just ask it some fun questions remember chat GPT is our consultant so let me think of a good Question I ask it of how we should name our brand okay so I basically just said what would you name a brand that
provides cupping therapy to relieve pain and knots that literally it cupping relief Co so just kind of having fun with it um cup IQ intellic cup smart press Health cup pain away cup um so these can kind of give you ideas and you can just have fun but there's a couple things that I'm looking for when it comes to names I Want it to be short I want it to be simple I want it to be rememberable something that someone can be like like their name oh that's a smart cuper right it just kind of
explains it it's just kind of obvious so their name is really good um honestly if they didn't exist I probably would call this the smart cuper the smart cupping device or something so um my first thought is to call it like new cup like nue or something where like the spelling is off because the second Thing that I'm looking for in a brand is I need something that isn't going to be trademark or copyright or like stepping on anyone's toes like these smart cuper guys romatic I don't want them coming after me in any way
if I'm building a blueprint of a 78 figure brand I got enough to worry about I don't want to worry about people attacking my brand where I have to like defend the castle and build the castle at the same time right so we do not want to do that so we Need a name that's very clear and we have to do some of that trademark research so the first thing when it comes to like naming a brand is I want to go through a bunch of names and try to think of things right and we
need to first check on Google domains because we'll be buying a domain through Google which is our website because a lot of people have like they'll have like the new smart cuper or new cup or whatever I'm going to end up naming it Shopify.com that's their website it's like holy dude like you need a custom website like come on so let's try new cup see what comes up there I like how short it is how small cuz like just new cup like obviously yeah like we're not going to be doing that I'm not going to
pay 10K for a website do new I don't really like how that looks and you is just like too short yeah so you really just kind of need to think like what's a brand name that's going to Explain this product it's going to be simple it's going to be rememberable and you almost want to like make something up like you want to have a word that doesn't exist you want to have something like that just to ensure there's no trademark you have nothing to worry about and you're just fully safe because trademark stuff you can
get into legal battles and have to dissolve your entire company like there's been um energy drinks there's one called uptime And someone else created an energy called up energy and there was like a $300 million lawsuit up energy had to like dissolve their entire company and restart and now they're called 3D energy and it's just like getting into these issues Cho is not something you want to do so I'm going to sit and think of some names and kind of brainstorm some stuff but the first thing you need to do is come up with some
name ideas see if they're available on Google domains and Then just do some quick research on like the test sheet that I showed you guys with that like kind of copy and paste link to make sure that it's available another thing you can do to try to like come up with names is come to thear us.com and type in new let's see some different words for new unique cup modern cup Advanced cup so you can kind of like think of okay like what's a different word instead of new Advanced or the current cup or something
I don't Really like those but you can see these other names and then try to like spell those in a weird way or make up something that sounds like them and you can come up with a lot of ideas through that as well look up a word for like future other words for future the like Advanced cup look up other words for advance and maybe we can ask chat GPT see what it says what are some other words for new Advanced and modern Innovative Cutting Edge state of the art These are like sentences call like
the tech cup uh it kind of looks like catchup tech techup tech chup yeah that I don't like how that looks another thing you don't want to do is like if I had a word that ended in C like I don't even know a word that ends with C anyways you just don't want two letters like cup pop they both end with P so people are going to be typing in your name is it oh is it one p is it two PS is it double p and People don't really know and like you want
your name to be very clear very concise you don't want people questioning anything yeah modern cup I knew that one was going to be gone modern copper it's decent it's definitely decent new cupping maybe cuz copper they might try to like come after you on that new cupping yeah like new cupper I think is Definitely Maybe the new cup the new cup do they have the no they just have Smart cuper hm the new Cup I kind of like that let's at least check the new cup um so let's see what like o it's going
to be kind of hard to find Class A cupping device is like I think it would be considered like a medical device H that's actually a hard one I'm not really sure where this would fall maybe 10 and N so we can we can make sure that it's clear on both so let's go into our basic word search let's hit structured and let me go find that thing To copy and paste okay guys so we're we're basically thinking that it's going to be like class 10 and class n so right here I have new that's
our like defining word or descriptive word like new and then like cupping is kind of like obvious like energy if you have the name energy in an energy drink company energy is kind of like obviously you're going to have that so it's the other word that the main focus is on so new is kind of our main focus and we're in our um Structured search so let's hit that looks like there's no results um let's just hit cupping and just kind of like see what comes up cupping Warehouse fit Cup O fit cup is kind
of a cool name let's see what this is though let's look up fit cup let's see what the vibe is here so this is this is kind of some research that I'll be doing um when I want to look into a brand what's this website this website's ass bro okay this is Definitely not what we looking for fit cup definitely not that it wait is it a peac cup yeah it's cups for cupping therapy where's the website interesting they put two P's okay this is the one so it looks like it's just yeah just normal
cupping it's not not really our exact one but interesting to see so they're just doing kind of like normal cupping stuff so I think we're okay with new let's look up New Wellness let's see The Vibes Here a lot of people that have like active websit or have like active patents and stuff don't really have like active websites and they're not actively pursuing the brand new life might be it it looks like new is sketchy a lot of people have new nue within the health space shows it's a good name though it shows that we're
picking something right at least so new is like a neut Tropic I think neut Tropic like supplement Company I think is the main thing handheld electronic devices is definitely a little sketchy I don't really want to deal with that so I most likely won't pursue it just for that reason alone glasses I wear new MD yeah computer software earphones headphones ear phon headphones so New Wellness man huh so communication systems planning Scheduling handheld electronic devices they've had it since 2016 yeah Wellness is not a part of their Mark it's just nue it's live and you
can't even find their website let's look up shopping yeah like they don't even they're not even paying for their own name there's no like new wellness.com oh here we go I think this is them let's check what you guys are doing yeah I think these guys gave up 2018 they haven't posted since 2018 get New their website's not live New Wellness is these guys gave up these guys are nerds they're losers I think we're good to go with it um there was something similar to this with void energy and I still went forward with it
even though there's a slight slight small risk someone could come after me but it looks like they fully gave up but if someone still holds on the trademark even though they're not actively doing website they're trademarks live they Feel like a loser right they gave up on their business they might want to still come after you like hey I have the right to come after him him I want some money so um you you are still running risk there's no doubt about it he does have handheld electronic devices in here but I think someone could
really fight it I really think if you had a decent attorney you could fight this easy because the basis is on like downloadable software and I don't know 09 I think is like electronic yeah it's like electronic scientific research purposes is I think you could argue that we're like not even in class n it's not for scientific research purposes also includes information technology equipment there's no information audio visual equipment safety yeah we're not really in here so I think we're good ultimately I really really do I would not tell you guys that I think we're
good on something that I Don't think we're good on so I would be comfortable with going with the new cup I think it sounds good I think it sounds like like new there's a lot of other brands that are using it with in the health and wellness space um so I think it proves and it shows that this is a name that sounds professional and I overall think we can do a good logo design on it so I'm going to come in and buy this um there's going to be some things that we'll have to
like cut out And not show you but basically when it comes to buying your domain name you just want to purchase it here on Google domains it's super easy but before you fully dive into a name really make sure that you guys you specifically who I'm talking to whoever is listening have done the product blueprint the brand blueprint you know exactly where you're going with this brand we don't want to take our first step ordering this domain name is our first step we don't want to Take that step unless we know our last step where
we're going to end up okay I know that I'm going to end up taking a route extremely similar to Smart cuper extremely similar to romatic I'm just going to try to outperform them on ads I'm going to be a direct competitor and I'm going to try to act like we're the ones that made this brand I'm not going to make any claims but I'm really going to like how I talk about this brand in my copy writing in all of the things That I do I'm going to make it seem like we developed this this
is our product and I think having like the new cup on here would be super sick I think we can go with the red I really like this red color in our web design ultimately the smart CER went with black their brands all black so we can be like the new cup I don't know I think it sounds really good I think we can go far with it so I'm ready to move forward because I already have blueprints ahead I already Have past experience but for you guys that don't really make sure that you know
exactly what you're doing before you purch purchase your brand name have that blueprint ready to go so once you add to cart you pretty much just go to the purchasing process and you're also going to want to get your Google workspace but make sure you do it as a business starter so you want to have all of these settings on privacy protection Auto renew is totally fine and then when You create your first admin account you want to have your name is the new cup like that so when it references you in emails it says
oh you have an email from the new cup not you have an email from Jordan bound cuz I put my first and last name there then for username I just put hello atth new cup.com and we're ready to go and we are good to hit purchase now we want to purchase our Google domain first because we can create our Shopify through our Google Domain and really connect it it's going to be super easy cool so we got that all setup we should be getting an email to whatever email we purchased with I purchased with one
of my personal emails so I'll go on my personal email and it'll give me details of how to log in to the new business email that I just made for hello atth cup.com cool so I just got an email from Google they give me a temporary password right here that I can just copy hit sign in Type in my little hello at the new cup.com paste in that temporary password they gave me and set up my account cool so now we're signed in and this should be our business email that we are now going to
be paying six bucks a month for which is honestly not too bad and we have our domain for $12 a year which is stupid G cool so we have our business name fully solidified we have our email fully solidified and now now um our next steps are basically to start setting up Shopify to start integrating this email this website into Shopify getting all our settings going and jumping into web design and all that fun stuff so make sure you guys are taking your time before you move on to really think of your brand name think
about the long-term potential think about where you're going because with new cup I can't go sell other medical devices or like pain relief devices like I can't go the route of like oh we only focus on Like neck and muscle and like back pain because we're we have cup in our Nam we have to have like cut based products so I did solidify myself in but I think it's the best route to go so again just make sure you're not putting like a ceiling on your head of your brand name but you're also not being
like calling yourself like paina away.com like we take away all pains and we focus on everything because we want to be Niche we want to be specific we want to help People with one thing one thing only they know what to expect and they know ultimately if they have a friend that's having neck pain back pain or needs a muscle relief they can be like hey go to the new cup they have these cupping devices that totally help my neck pain they totally help my back pain or my shoulder pain or whatever if they have
someone that they know is having that specific problem they can recommend it to them and they just they know what to Expect with their brand we're the new cup and we sell new cupping devices that help you with your pain so we want to be specific we want to be specialized in what we sell so ultimately make sure your name kind of reflects that so to end this one off with your action steps make sure your blueprints done guys your your blueprint has to be done make sure whatever you're moving forward with is a product
that fits our 10-point blueprint making sure that it's following this Blueprint and making sure that you can see people ahead of you you can see someone else that's doing it successfully because that shows you it's worth your time you don't want to reinvent the wheel guys you don't want to reinvent these things and and try to be the first to a product you want to try to be the best right or you want to be different remember how I said you want to either be the best the first or different being the first is hard
being The first has a lot more risk being different has a zero risk cuz you just find who's doing it you just do it different and you just do it better right that's what I'm doing these smart cuper guys I think I can outperform them I think I can make a cooler website I think I can make better video ads I think I can speak the language of the customer better because I have the pain and overall I think I'm just smarter right and so all I have to do is be Better and different and
that's going to be all I need to really compete with them and outshine them and outperform them and like romatic they're the biggest but like what's romatic like can you really recommend your friend like hey man I got this romatic device go look up Rev matic.com they're going to be like what like if if you just look up new cup go look up the new cup man this is it it's the new cup it's the new cupping device so I think overall this Has way more like Mass potential of people memorizing it and I just
have to Market it better so make sure you guys know what you're doing before you take this step this is your first step so you need to have that last step figured out like I said so your action steps are finish your blueprint have it all written out like don't cut corners on this like if you guys are serious about success you need to be very in-depth on what your exact blueprint is what Influencers you going to work with have all of these questions answered and ready to go so in the next video we are
going to be going over like logo design design and then we're going to be setting up our Shopify and all that fun stuff logo design is pretty fun don't get stressed out over it it's it's actually a pretty fun easy process and in the end of the day it's not the end of the world you just need something simple like what is this an S and like Two C's that make an S and a circle because it gives a circle on your body like it's easy right we can make that in two seconds so don't
stress too much on Logo stuff but I'm really excited to get going I'm excited to build this brand out of this product and show you guys what to do when you're making these moves right like I don't want to just give you guys theoretical knowledge I want you guys to see me do it there's no promises of me scaling this up to some Huge brand I'm probably not going to really run much ads on this I'm going to run ads to show you guys what to do but I'm not going to be trying to take
this brand to six seven figures or anything and I might even give this brand away to one of you who knows we'll have to see but I will see you in the next video where we will go over a logo design peace all right guys I hope you had fun in the last video with naming your brand I hope your blueprints making sense and You're really seeing a vision coming come together here with the product that you found through our product research methods so before we jump into doing our Shopify setting everything up linking our
domains linking our emails all that fun stuff we need to have the logo design finalized because we picked the name let's quickly pair it with the logo get fully dead set on the exact direction we're taking and yeah let's fully dive into it this process might be A little bit hard for some it might be super fun for others but um the biggest thing is just have fun with it design things try different things things out show things to friends but don't get too caught up on it it's really easy to feel like your logo
design isn't perfect it's not worth the seven or eight figure brand but I can show you guys plenty of huge companies with dog logos and they're just simple almost every company that's huge has an extremely simple logo So don't get too caught up in it try to have some fun let your friends help you out um let them give you ideas and thoughts and um I'm going to show you a really fun easy and just kind of like best practice when it comes to designing logos I have made hundreds of stores and hundreds of logos
and I'm kind of getting good at this point I guess I could say but I'll show you what I do on all of my Brands um yeah it's a very simple method and without further Ado Let's dive right into [Music] [Music] it all right my face just got super brighter but now we're in my computer and the first thing you need to do is look below this video in the little description there is going to be a link to canva canva is quite literally one of the most useful things and it is one of the
most well worth the money purchases you could make when it comes to building Brands and doing things online this is like an easy Photoshop I design every logo in here I design my product images for my website I design product images for Facebook ads absolutely everything is done through canva so if you click the link below you should be taken to a screen like this and we just want to go to monthly and get canva Pro this link below is an affiliate link it does help me out if you guys purchase it but if you
would like to spite me feel free to Go click any link just go to c.com or whatever but I do appreciate if you guys click the link below it should offer you guys some sort of deal if they're doing a deal this um affiliate link should have whatever is the most optimal deal that they are currently presenting it should provide to you so hopefully you get a deal through that but it should be around $12.99 a month and I can promise you guys we are going to get all of our value out of this and
it's absolutely Necessary so make sure you start your free prot trial because we are going to need some of its features to make our logo and especially to make our product images really look good which is going to overall Crush our conversion rate and make our brand pop off and make our video ads worth sending money to because it'll actually convert the traffic on our website so make sure you click the link below and sign up for canva pro now Once you're in canva you'll see a little screen like this make sure you're just in
like a 1080 x 1080 size right here and we're going to jump into logo design and there's a lot of elements that I want to go over before we actually dive into the creation process one of the biggest things we need to just absolutely crush it on with our logo is brand emotion and expression and storytelling and utilizing colors to give off the overall feel that we want To express within our brand we need to understand some Design Elements and how to keep things symmetrical and keep things unique and be like really minimal and luxurious
because nowadays logos are very simple like you are not going to see some logo with very complex Design Elements to it there's like a Max three colors on every logo I usually use one or two colors and overall colors have expressive tones to them they have kind of meanings and frequencies to them like Blue conveys trust I think purple conveys like royalty and luxury same with like gold and overall you need to make sure that the colors you use are kind of giving off like the vibe that you want or you can keep it super
simple and just do like black and some other color which is honestly usually what I go for I think since this product is red I'm just going to go with this black and red and really kind of use this maroon really nice color I actually really like It um to the advantage with my product design but if you're selling something that primarily goes to women maybe you can use some more light colors I think like nude colors or like nude tones I don't even know how to express that like light Browns light skin colors pinks
like light colors like that do very well almost like you're making like some beauty brand but yeah colors are very important and um when you're trying to figure out your colors something that You can do that really helps is colors.com I guess now that I'm opening up it's coolers.com like this red something you can really do to convey trust is like go with colors that big brands do like having like some Amazon Orange is going to convey trust to people like that same color of orange is definitely going to do something you could see with
like tullyries they have a really good like black and Yellow Vibe going but honestly like I would keep it to two colors like this is a Prime Perfect beautiful beautiful example of branding same with that one um brand what's the name anari or something uh as aserai these guys have that same black and yellow Vibe and it it's really good I think um bad bathroom is doing a little bit better but yeah if you don't Really have like a go-to you can just pick colors that are like obviously like orange and black go well yellow
and black and just kind of pair whatever color and you can look up like colors in their meanings you can see red gives off like passion love anger orange and you can just kind of go off what you feel represents the emotion you're trying to sell with your story but honestly like don't think about it too much don't get like super caught up in it because it is Important but it's not like extremely important so the first thing we want to do is make sure we have that brand blueprint in our heads and we want
to really understand like he who am I talking to what things do they like and look up other brands that are in your industry so if you're doing like Beauty look up like Beauty Brands on Google shopping and go check out some logos I can do that really quick here we can just go to Like Beauty let's do beauty products or actually let's do Beauty Brands let's go to images Beauty Brands logo and we can just kind of see an overall Vibe you can do things like that I really like just text logos honestly text
logos are my favorite and then adding small elements to them that's my absolute favorite thing like you'll see most brands are just text with very small things like whatever this is SD Lauder whatever the Hell that is I don't even know and Anastasia like these logos with all these pretty movements and things those are going away we're getting into like the ordinary that's a perfect brand logo in my opinion and that's um a very big um Beauty brand like East St L like they're we're getting away from stuff like this I just really like Tech
stuff so aeda another perfect one like very small brand elements Olay perfect cool text little bit of movement Dove another Good one just a little icon going here just text with a little vibe to a little something tiny Ulta beauty a little Amazon has their little smile so feel free to find like a cool text and honestly just like add some little swoopy to it add a little line make one letter a little bit bigger and you can actually come up with something really cool um you can also look up different industry logos and just
kind of see whatever industry you're in like do this With the beauty like exactly what I'm doing with the Beauty Brands like if you're going to do like fashion or something then you can look up fashion brand logos but honestly like almost everyone is just doing that kind of text thing with a little bit of movement and you can see the transitions that have happened over the years on these big brands e lant they went away from it Balenciaga went away from it these Brands by the way Balenciaga and All of the absolutely insane pedophilia
that is happening we'll save that as a little side tangent but yeah the parent company curring that owns a lot of these Brands is evil cardier same thing so yeah the main thing is just getting a really cool text so the first thing we want to do is go into this section and look up logos or not elements sorry we want to go to design and go to log Loos this is why canvas so sick you can see different Logos they'll give you different text like maybe you like that text maybe like this big bold
one but you have to make sure it conveys whatever brand Vibe you're going for like a lot of the stuff in canvas is going to be like the cutesy little random stuff um so we're going with the brand name new we can see like do I like that like does that does this fit my vibe just kind of like play around like new cupping therapy maybe it can go like this we can Have them line up like that and that's pretty much a logo that's like basically ready to go you can hit control and zoom
in kind of make sure that these lines go together and you can um grab a square just to kind of make sure it's perfect let me grab this Square you can grab the square put it right up and make sure like okay this has a little bit more room we'll put it right oh wait Center the new grab the square put it right on and see if they both Touch so that's basically perfect and then we can do the same on this side where right where it touches out and boom make it perfectly line up
and that could be our Vibe extreme simple we can go with that color blue and maybe we want to do that maroon Vibe so maybe we do this red a little bit darker new cupping therapy maybe we can play with black I kind of like white if anything Maybe this one can be black no so you can really see how like designing a logo is honestly like not that hard like find some cool text that you like and make some changes you can also um make this go like that and put it up that also
looks great and you can just kind of have fun with it I personally don't like this text so what I would do is keep going through scroll through these Logo templates and try to find something you like like maybe you like this Karma oh okay so maybe we can play with lowercase we can do uppercase lowercase maybe maybe we like that vibe kind of get all this stuff out don't really like that one that looks minimal that looks fun that looks cool can do new something else we could do is add like a big space
like this copy and paste it put the U in and make it like bigger or something put that smack in The middle hit it to the back right there and then um to make these go farther apart you can hit this up here and do letter spacing that'll kind of um expand these out so then you can kind of play around with things maybe they use bigger and it's it's down in the middle we want these really small like hugging right under it and maybe that's our that's our logo or maybe um we want uppercase
with these Ones kind of see what that looks like and you really can just have a crazy amount of fun doing a ton of different things but I really really advise let's stick with text and do something to the text or add like one small little icon to it and just keep it at that we don't want these really like cutesy feminine thin logos like these are not good logos like this is like a logo that some girl who's making like custom candles in her basement makes this is like her little Logo she designs and
the business fails like you need big bold logos easy to read um stuff like that's a little bit better um but yeah stuff like it's just really big and bold and you need to see it and be able to read it these like complex logos or these thin ones are really not the vibe at all so make sure we can find um a text that's like really big let's get that we can add some spacing in see what It looks like on uppercase is a little little little bit better let's get it tight make it
really big we could just do something just like that maybe add like a period the end like that and drag the new to the middle no I think I like yeah that feels a little more centered want like the U right in the middle you know you could do something like that it kind of gives Me like Gap app Vibes don't really like the color you could do something just like that you can switch this up you can search up Anton if you like because this font's called Anton and see like the Bold version see
the light version add bold add italic and really just kind of like start going crazy crazy with it you can add the the underline maybe that looks Cool maybe you want that little line over the top cuz this will kind of explain like new like you like the the pronunciation line maybe we want that black you know you can really get into just a ton of different things but every um looks like that U is not like directly in the center that's probably a little bit better let's see if we make this black What that
does because this is pretty red and black you know so maybe that's a little better this gives me almost like a makeup Vibe like I feel like I'd be buying like makeup or something looks like this side's not fully centered it looks like the U is pretty centered try raising up almost gives me like a Netflix Vibe too with just the the type of font that's interesting I wonder if Netflix is using this font but Yeah just SC scroll through these and really find something you feel called to look around at other brands like maybe
you're starting some technological like little electronic things so like tech company logos can search up here slack pretty cool one I like stuff like this that's a cool use of color I actually really like that and I guarantee um they soft that these colors go to um well together on like Coolers.com have great logos really like that one um so maybe we could try something like that so maybe we could do a a big U we'll um put it in a box let's make it white yeah let's make it big let's make it white kind
of hate when the letters super big okay let's make a little box let's do a rounded box let's better let's make it black make it kind of fit the shape of The U let's maybe make it a little tinier maybe I don't like that U maybe it is a little bit too tall oh that's cool oh that kind of bugs fact that the U is not like dead center so if your centering is off because of all these like weird little lines and stuff something you can do is put a box on the side and
boom that's your Center Line so now we can just kind of match up the U With the line of this box and that's pretty much centered now even though our text box is like super weird and stuff just hit contrl Z there cool so maybe maybe we want this red maybe we want this white no I think the other way is better okay so let's go back to that e logo that we thought was cool we can do a DOT so we have to reenter to bring this guy back up let's bring him right to
the Middle reenter there copy and paste we can take a little dot Little Square dots kind of cool we could put it right there then let's see if we can do this effect this one will be a little bit interesting let's go to shapes looks like maybe something like that then let's go for a oh I don't think it's going to let me flip I think that'll work though yeah this one's going to be hard Because of the rounded SC square cut this stuff out okay so you can see how I'm just kind of like
molding this shape definitely not the easiest task this one's can we get it to cover not the best definitely not the best um we can try to flip this one this way um something else we can do if these If these shapes are like cutting up is put a square here make it that red color and then just kind of like clean up our line there even though it kind of misshapes everything we'll put this one back definitely not the best but you you get what I'm going for you can make a ton of different
things and you can be really creative with how you um cover things up make this Black and boom now we kind of have a little bit of that effect can make that Circle just do another one so you can see kind of how we we made something like that and we could probably do another box there or something it doesn't really work out to well move that yeah you get the point but you can you can do a lot of things in here this One's definitely a little bit um challenging to do and if you're
struggling with your logo genuinely like you can pay someone on Fiverr like five bucks if you really want like hey can you make an e like this or make a U like this or whatever letter you need but in the end of the day it's usually best to go for just very basic things like this I really like these colors I love little things like this like if you have an A right there in your brand stuff like that looks absolutely great yeah just just very subtle little icons little movements little tastes and dabbles here
but honestly I have already kind of made a logo that I really like it's right here it's very very very basic I made sure this U was centered I made it a little bit bigger just use some basic undercase NS and E looks like it's alleron heavy on both let me ungroup alleron Heavy on both this one's just um uppercase and made way bigger so it's like not in the line and then I made sure like spacing was um good on everything and then just added some dots because it kind of looks like a little
smiley face and I think it adds a little bit of taste into the logo itself so guys this one took me like five minutes to whip up and honestly I kind of like it and a good way to see like your view of your logo through like A customer's eyes is like making it really small and seeing how readable it is what like the vibe is of it because people are going to see it is like if it's a Tik Tok ad in that little low right corner it's going to show that circle with your
little logo in it so this is basically what people are going to see and I could make these like the maroon Vibe actually kind of looks nice cuz I think the website is going to have a Maroon Vibe doesn't look Centered for some reason but I mean the spacing in between there in there seems pretty even so yeah I think we're going to go with a logo like this and make a web design that um kind of goes off that black and red right here but that's basically logo design guys um don't get too um
like stuck into it make things simple make things very readable make them bold and make sure the colors and The overall Vibe and expression of the brand fits with the Community you're going to be marketing to um with this one my goal is really just to have like something basic trustworthy simple and kind of easy to get behind like oh new cupping like this is the new cup new cup therapy and we could even do um a copy and paste on this and go look up alleron or however you say it thin and do okay
let's make these line spaces way Smaller they all this way smaller could write modern cupping therapy kind of add that as a little tagline under there if we feel like doing so and make sure this one kind of levels up with the [Music] m levels up with the E drop it down a little and you could do something like that maybe the italic looks a little bit better do a little smaller maybe add Some more letter [Music] spacing put it right under that U that's smack dab in the middle looks pretty good in my opinion
could also try lowering this to give it more of a flat line feeling so it feels like this kind of goes with it better make it a little bit bigger drag these up to the middle make sure keep that spacing good yeah you could do it like that but overall I think I Like this kind of feeling right here and I don't think I'm going to do the cubing therapy I like this kind of odd feeling you get of the U being out and it kind of looking like a face and then the n and
the the line kind of going there so I think we're going to go with this overall it kind of looks like a baby food brand I'm not going to lie it kind of looks like um maybe makeup or something but I think it's fun I think it's cool I think it's Interesting and most importantly it's simple um I also could add something like this so we could bring it way up and um I could basically copy these and do c p o that actually wow damn it's like new cup that's actually kind of sick let
me give me a second here boys let we put this in the back maybe we grab these put them smack in the Middle H see things will just kind of come to you when you're in that logo design process little hard to read little um I want to say overwhelming but kind of a little bit like whoa what's just trying to tell me quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer This to you is if you guys are using the affiliate links I'm
basing everything off trust hoping that you guys do use those affiliate links so please make sure to use those it truly helps me out so much and it's the only way I can get this course to you guys for free I love you guys so much thank you for being in here I hope you're getting immense value and let's get back to the video yeah it's kind of like what the does that Say that is a cool play though like that's don't get me wrong that is like very cool use and creativity there might be
a way we can get it done let's add more spacing that's the max okay yeah overall it's pretty hard to read let's go fully back that's another nice thing about canva you can just send it all the way back to the beginning I do think it's cool But overall it's it's just too hard to read and I think it kind of takes away from the brand Vibe or not the brand Vibe just like the eligibility of it maybe we could add this one in here because I do like the the thought of like cing in
there like the new cup like it is the new cup so potentially we could do let's make sure this I want this to Line up perfectly with the E so let's let's do our little square trick okay that's actually pretty interesting because it like perfectly fits like three letters three letters the new cup maybe maybe we're vibing here for some reason it feels like a kids brand it's given me some like heavy Like baby food brand Vibe for some reason but I do kind of like it um I am a little bit worried about like
[Music] eligibility um so let's grab this you can hit shift and grab the element you want so now I can move um so hit one hit shift and then grab all of the other elements you want I don't know why it's not grabbing the U or we can just drag this up to have the the middle line and then just drag here fully make sure that middle line is lined up and then go a little bit smaller on this sides so the the sides lined up kind of like that kind of liking that the new
cup another thing we can do to make sure the spacing here is good let's take This grab that spacing and see if we can also fit it there so yeah spacing is pretty good the new cup I kind of think that's a Vibe just hit the camera but um I think this is kind of cool new cup I might um make some small little changes but yeah this is yeah looks tacky the new cup huh that is right in the middle um I also want to check the spacing on the Sides to make sure it
is fully the middle there 108 so it needs to move over just a little to the left I like it and I don't no definitely not maybe we just stick with new it's really hard you you can definitely get um stuck just adjusting things um something you can also do is let's go back to this we can make this small add It to the top keep that one and then work on a second one without it and kind of see a visual comparison or you can go all the way back and hit duplicate into another
page and then just make changes to this one and kind of show people hey do you like this one do you like this one uh maybe the two dots was cool bring these back tallic is kind of interesting comp move make him a little Bigger try to get him right Center and just make a bunch of different ones and just show their family show your friends hey which one do you like um I'm not sure exactly which one I'm going to go with I might um do a little bit more changes off camera just so
this video is not super super long but that's basically logo design have some fun with some color elements have some fun with changing up some text move things around get some insight from your friends and Just don't be too strict on yourself about it can overall change it later down the line but when you get into like wholesale inventory customizing products and stuff you're definitely going to be stuck with whatever you um so yeah make sure make sure you like it keep it simple keep it bold and just don't overthink it make sure you're studying
people in your industry in your Niche and doing something similar um everyone with like the smart cuper and Stuff they just have like text with a little icon so maybe I go with something like that who knows I will be showing you guys the final design later down the road and I can do a quick little breakdown of exactly how I got to it and why but that's essentially logo design make sure you hit us with any questions if you have any we can help you with logos but just don't get too caught up on
them and I will see you in the next video when we jump into doing our Website and setting up Shopify and all that fun stuff peace all right guys welcome into today's video today we are basically doing the first like Real ACT swing we're setting up our Shopify store we're getting everything integrated with our Google domain our G email so without further Ado let's swing the axe for the first time and start really cutting down this tree with setting up our Shopify store [Music] all right guys the first step is to click the link below
to get your Shopify trial for $1 for your first month so this is a deal oh I guess it's three months of Shopify for a dollar unreal so you guys are going to be getting that deal on the link below it is an affiliate link so I obviously do appreciate if you click that one but it should be giving you the best deal that Shopify has I don't know if like they're Going to do this $1 a month deal for the first three months forever but it's an insane deal right now and whatever the link
is below it's going to give you the best deal that they are currently running and right now it's this and hopefully it's going to be this for a long time cuz that deal is unbelievable so the first thing you want to do is put in your business email right we got hello at the new cup Nu hello at the new cup and we want to start our free trial You can honestly skip all of this this skip skip call the new cup United States and let's do Google and boom we can connect it instantly with
our email very nice if that doesn't come up you can just manually put your email in I really recommend that you guys use Google Chrome for every everything business Because you can set up a Chrome profile like you see in this corner so I can set up a the new cup Google profile with my Google email that's linked to my Shopify that's linked to all my logins through Google so everything is organized to a te it's all in one place and ultimately when I hit Google Chrome I can just sign in as the new cup
and have access to anything and everything keep up all the tabs that I need and it'll be super organized and awesome with like your Drive your email your Shopify your Tik Tok ads Facebook ads you can all oneclick login through sign in with email hopefully that makes sense a little bit confusing but now we're in so that was super easy the first thing we want to do is go to settings we'll jump over to domains also I did a little rework on the logo I think I'm just going to go with something like this but
it could change you never know I'm very indecisive and I bounce around through Like logo ideas so this one it almost looks like a hair styling product for some reason I don't know if there's like some brand that exists that has like a very similar logo but to me I think of like hair gel When I See This I have no clue why so it might get changed you never know so first thing let's go to domains right here in the settings let's hit connect existing domain type the new cup.com because we already set that
one up right the new cup.com connect Automatically and it's going to see that you're logged in through the account that bought it I bought this through one of my other email accounts so obviously I can't buy the domain through the new cup because it wasn't set up yet cuz I I purchased the email through the domain but it's going to pull up my other account and literally just let me connect right there super easy it should connect in literally seconds all set up and it should be reflected in here Within a couple minutes it's going
to um try to just kind of bounce back and forth on the SSL going to keep that pending but I could come back in a couple minutes and that will literally be done and our store is now already set up it's on the free trial and we already have our domain connected and we already have our email connected into the store as well so this is the easiest way to do setup it's 100% the best option and now we really just need to go in and start U Messing with some settings so the first thing
I like to do is go to shipping um and hit manage personally I'm only going to be shipping to the US I'm not going to get into doing all of the other like worldwide have shipping rates for Canada shipping rates for all these other things selling to the US is my only concern because I want a us-based brand you guys are definitely open to do worldwide shipping and the 3pls can do that you'll be a little bit limited on What areas you can can Target within Tik Tok itself but with Facebook you can Target pretty
much anywhere and everywhere so um do keep that in mind so I delete all of the shipping rates for the US I do a custom flat rate I call this insured domestic shipping and I do this at $4.95 right there and then to International honestly I'm not even going to be doing it but we'll just have all these deleted and I'll create another Call this one 495 as well so this is going to basically everywhere that's not the United States the rest of the world but honestly we are only going to be shipping to the
US anyway so insured domestic shipping $495 have those set in so the next one's really big I go over to payments and we need to set up our Shopify payments we need to activate it so something really important here is you can get a virtual business address because this address ultimately is going To show up on the store is going to show up on bank statements same with your phone number so if you're putting in your personal phone number you're literally going to have people trying to call you hey I ordered the new cup and
I'm having an issue with it can you help me and you're like how did you get my personal phone number so you want to make sure that you don't put in your exact home address and your exact phone number you can do the home address one Because to get a virtual address in your area in the United States I'm not even sure for like worldwide how this operation or this process would work for you but can help you out in the community group if you need help with it just let us know with the virtual
address you need to purchase one so if you're kind of on a budget and you just want to put your address for the first like testing phase and then once it starts scaling up you'll just need to Make sure that you come in and put a different address because you don't want your personal home address and you don't want your personal phone number on there as well so when it comes to the phone number you can easily set up Google Voice Google Voice is a super easy little phone app you just get it for completely
free you put in your number and say hey generate me a new number it will now forward to your personal number or something along those lines it's a Really easy setup or you can genuinely just go purchase a virtual phone number that'll um even keep track of the voicemails and all that stuff and you can even set up a virtual voicemail that says hey this is the new cup please call back at another time we don't have any agents available please contact us on our email at hello thees smart cup.com you can set that up
for like I want to say 10 bucks a month and I'll have the links to the websites that you can use In the video in the description below of the links I think it's like I postal one for the virtual address and then I'm not sure exactly what it is for the virtual phone number but I do recommend just doing Google Voice at the start so I'm going to put my um personal information in and then I'll see you on the next slide cool so just hit okay there now we need to submit information about
the business all right obviously there was some sensitive information there so um That will not be included in but just put in your information and then set up your two-step it'll quickly ask you to sign into Google and then ask to put in a phone number for verification and this one you can use your personal number and once you set that up it's going to give you some recovery codes I download these for every store in case there's any issue with you accessing your store you can have these downloaded on your computer to see the
codes and just Instantly put them in the next step is to set up our bank account super easy here cool and once that is added in you are all good to go when it comes to payments now the next thing you need to do is Click out click into something random and then click back to payments again and honestly here's the thing about PayPal PayPal is great for your customers it will bring you in more sales when you have PayPal on your store versus when it's not on your store but PayPal is an absolute it
is horrible to deal with you have to answer your chargebacks and be on PayPal like if you're scaling to like 10K days you need to be on PayPal like every single day checking chargebacks checking any issues just to ensure that when one comes in you reply to it within like 24 hours you give them all the tracking numbers all that stuff because PayPal is going to be on your ass if you aren't extremely on top of it they are going to Freeze your entire account refund every 1 and you lose a ton of money and
you get perab banned I've been perab banned from PayPal since my first successful store I went from I think it was like November 2017 in November I did like 2,000 in sales and then December I did 78,000 that was my first time ever having a good month with um Drop Shipping and I didn't know about PayPal I didn't know you had to be on there handling charge backs I thought if I Handled it within Shopify everything would be good but Shopify payments and PayPal are two completely separ separate things Shopify payments is I believe ran
by stripe I'm not fully sure I'm 90% though and PayPal is it's obviously its own entity so you have to handle the chargebacks on both platforms and they froze all my money they permanently banned me I still haven't been able to use um PayPal s 2017 and they refunded $10,000 worth of orders that I already Shipped out and I already paid for ads to get the sale in the first place so I was at like $118,000 and they refunded it all back to the customers they got all their money back and a free product and
it was absolutely horrible so PayPal is nice if you aren't perab banned right like it is going to give you more sales if someone goes to your store and sees check out through PayPal they're going to go oh if I have any issues PayPal will take care Of me cuz PayPal is a customer based business it's not for us it's not for sellers so do keep that in mind I always turn it off obviously because I'm perab bandn but if I wasn't perab band I still think I'd turn it off it's going to bring an
extra maybe 20% sales like your your conversion rate might be like 1% better which is pretty big it's very notable but you are going to have to be on it daily and it's another stress that I don't want to worry about in my Business I personally turn this off so we'll hit manage and um deactivate PayPal so that's done feel free to keep it on it will um help your business it really will but you really need to be on top of it and I can't really coach you on how to be on top of
it cuz I'm perm band so I'm sure there's plenty of YouTube videos on how to handle chargebacks with PayPal and all that stuff all right so the next thing we want to do is go going to check out an Accounts and we want to hit email we want to turn off this show link to the shop app we want to require first and last name company name I mean we don't really need that you can have it on don't include optional um required for phone number this is um a good one you want to have
tipping on you can do 10 15 20% tips and honestly some people will just be like hey I like this brand and especially if you're really going for that like Community Vibe of speaking to A specific Niche and you're also providing a very good story with your brand and an emotion and people resonate with it and be like hey I really like this it's cool to see something like this around like I'll just give them a tip and that's going to give you free extra money on one of my stores alone on loving surprise the
Tik Tok store that store did like 2 to 3,000 a month profit in tips unreal so super exciting easy fun money right there so that'll help With your ad costs that'll help with just giving you some profit in your pocket which is very nice you can keep all of these on keep these settings okay the next things we want to do is hit these marketing options we want to do email pre-selected and SMS and then click legal settings here it'll take you to this page and you want to populate the privacy in terms of service
policies through Shopify themselves we're going to leave the shipping policy the contact Information and the refund policy separate so what I'm going to do is create these myself and what you can do is come log on to this store um like go check out the new cup.com and just copy and paste my refund policy in copy and paste my shipping policy in okay so for the contact information you can just put email support put your email there you kind of set it up that way if you want Hello with the new cup and I honestly
just kind of throw in like solt Lake City Utah like like do the major city in whatever state you're in that just kind of communicates a little bit more trust about um you and the brand so yeah when it comes to refund policy so I'm going to populate mine because there's certain things you want in there based on your supplier and speak with your supplier like hey what's our refund policy so there's a big thing when it comes to um refund policies is when you paste them in you need to hit crlf and change Anytime
it says the new cup to your brand name or anytime it says hello at the new cup.com change it to your website and your email and all that stuff so I'm going to go in and um populate these and I'll be back really quick so just whipped up the refund policy um I like to keep a 30-day money back guarantee and that's something I promote on the website heavily that helps with conversions I have little icons for all that stuff whatever but 30-day money back guarantees you need a guarantee on your product and if you're
not willing to do that then your product's probably like order it to your house I know this product works I know this is good so I am willing to do a 30-day guarantee on it because this is honestly something I use all the time like it's actually really good so I do really recommend that you can try to do like a 7day or 14-day or something if you're really like on the edge but I Think a 30-day money back guarantee is the move it conveys trust with your brand yeah so just kind of speak with
that with the 3pl team like hey can we do this what's the process of doing the return and they'll um give you all the details you need so the main thing you're going to need to do is go to my website grab the refund policy copy it and come to your policy sections and paste it into your refund policy then you need to Hitt crlf and a little tab Is going to come up here and you need to type new and then anywhere it says new cup you need to change obviously to your brand name
and then anywhere it says my email you need to change to your hello your brand name.com changing your email there so there's quite a bit of places it um names it you'll need to change all of those there then you'll also need to go down to the shipping policy copy and paste that off my store and do the exact same thing change all of the brand names Change all of the um email addresses and you'll be pretty much good to go and we can just hit save right here and we know that all of our
policies are taken care of by Shopify autop populating some of them and me taking care of the other ones for you guys so we can exit out of this and now we have our marketing options set up nothing we need to do here and we can hit save and now all of our checkout settings are good now that those settings are in place we need to Pick a plan so we can click that little button up there or just um go to plans within your settings and we want to choose the basic one and get
set up on this $1 process for literally 77% off or whatever it just said this is amazing guys the fact that they offer all of this is absolutely unbelievable Shopify is the goat they make it so easy this process has been so easy we basically have set up our store other than our website so super insane there o they Upped their prices on monthly though you only get 29 a month for year if you do yearly so I mean I guess it's I guess it's 39 a month now so um for the first three month
months it's only a dollar like unreal so it's a doar a month so $3 for 3 months then it's 39 a month so you can hit confirm the billing cycle there then just pick the card you want and get set up super easy then we'll click Start Plan they'll ask you for a little questionnaire thing you can just cancel Out of that so next thing we want to do is go to this top right and hit manage account and um I'm going to change this obviously to my name you can upload a little photo if
you'd like um make sure you're on your correct time zone and you can hit save right there cool so that basically sets up our Shopify store it's quite literally that easy we have everything integrated we have our shipping ready we have all of our policies ready and we're basically good To go so super exciting stuff in the next one we'll be going over like all the apps and getting a little bit more into like the nitty-gritty stuff before we start designing the website um so super fun stuff there but I hope you guys got a
ton of value out of this video if there's any questions you have or anything that you're stuck on when it comes to setting up your store then please reach out to the community group and we will make sure to take care of You much love guys I will see you in the next one [Music] all right guys now that we have our Shopify set up it's time to jump into some apps and we only need a couple there is some like early game apps and late game apps but this one should be relatively easy we're
just going to be setting up de beautify which is our um website theme we're going to use and then we're also going to be setting up Luke's reviews so we can bring in products reviews um this one is a little bit pricey to get the version you want they have a cheaper version but it's it's not as easy it's not as seamless I use Luke's reviews on all of my stores because I can get the reviews up almost instantly it's extremely faster it's easier to customize them you can get high quality images and they look
really good on the template on the theme that we're going to be using so without Further Ado let's get into Shopify [Music] apps so quick little update I changed the logo to something like this and honestly it's it's probably not good to have like the product image in your logo but I think it's it's fine for like the early game of doing Drop Shipping like once this brand like gets to the point of like seven eight figures custom products and is like a full-blown brand with inventory obviously we would want To change it to something
like this the new cup and keep it like that or have it in the middle you know something that it's like just the name cuz I having the product in the logo is definitely not the vibe but actually now that I see it this way I think I might like this one more I think the new yeah we'll probably do something like this but yeah when it when it comes to logo design I definitely don't recommend having the product in the logo I think This one might just be a little exception I think this one
looks decently good quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I love you guys so much thank you for being in here I hope you're getting immense value and let's get back to the video all right aside from that the first thing we want to do is click the link below this video And go to the debutify website debutify has a really good theme that has a free version and a paid
version and you can kind of upgrade it as you need I'm going to be using the Enterprise version which is definitely a little bit pricey but it makes your store look extremely professional and the amount of like support they have the amount of integrated apps they have into this platform is pretty unreal you can get almost any other app that you would need To do that gives you like sticky ad to car that gives you all these upsells cross sales and all these like pre and post apps that you would need to help your conversion
rate are already built into the debutify Enterprise theme so I really do recommend that one if you can afford it but if you just want to get started as cheap as you can and test out this product that's also what's really good about debutify is they have a free version but if you just want to get in Make your store and test it out make sure the product works before thinking longterm and paying decent amount each month for the Enterprise version then you can just get the free version test out your product and once it
starts seeing success you can kind of scale up into the nicer versions of the website so that's why I recommend to beautify more than any other theme at the moment also these guys have really good support I have a custom support email that you Guys can use it's only for the course students to get any support when it comes to your website design which is honestly really huge and is very kind of to beautify to give that to us so I do want to say I'll have the support email in the description below but I
do want to say be a little bit respectful with how often you reach out to them they are able to provide us an email literally just for our course which is so kind so I want to make sure that we respect them And not just hit them with a trillion different questions and make it a tough time for them so be a little bit respectful there but they're here to help in the end of the day so utilize them as you need just be a little bit respectful so the first thing we want to do
is hit start your free trial now then we want to do the debutify theme and hit start free trial put in all our info here all right guys so we want to put our full name put your email Address as your store email put whatever password you want in and then go to your Shopify and grab this link whatever it is to get your full do Shopify then hit create my account cool and now we can go to our email looks like they sent us one get logged into our um business email and looks like
that's the de beautify email right there click on this and put in our little login info hit remember and we're good to log in looks like we had little issue there okay so I just Clicked this link below the email and then that got me logged in first thing you want to do is click get theme once we're logged in and we want to download the latest version of the beautify for me personally I'm going to go to this upgrade section and get their Enterprise plan which I know is a lot but once you're really
crushing it with this store 150 a month is literally nothing that's like 2 sales it's like three four sales depending on your product's cost So for me this is like four sales with this product maybe five I'm not going to do the math but when you're pushing tens of thousands a day in sales little things like this are not really an issue and ultimately for your conversion rate to be as high as it can meaning if I pay for 100 people to come to my store and I have a 2% conversion rate I'm getting two
sales but if I have a 4% conversion rate I'm doubling that so having a high conversion rate and having a really Clean website is going to be well worth any amount of cost it is once you're at scale right so it's very easy to justify things like this when you're making thousands a day on your store but at the start I definitely get it all right guys it's Jordan from the future so um I actually custom designed a full website for the new cup and you guys get it for free with a oneclick download extremely
good benefit here you get the exact website I designed in the single click Of a button you just have to upload it onto your store but for you to be able to do that you do need the Enterprise version of debutify so it kind of sucks it's a high expense to get in right when you're starting your store but I promise you this is going to save you hours of website design and it's going to ensure that day one you have a really nice high quality website that's going to get a good conversion rate when
it comes to doing your organic posts on Tik Tok and Doing your paid advertisement traffic so it's absolutely essential I really do recommend it so please make sure you use the link below grab the Enterprise version of De beautify so later in the video series when I show you guys the website you can one click download it that is all for me I will let you guys get back to the video so what I would recommend is starting with their free version and just trying to get it as close to looking like my version that
I'm going to make for this store as you can because I'm going to be choosing this plan and literally designing the new cup up website with you guys and showing you everything I would do so if you're on one of the lower versions just try to get as close as you can to the version that I'm going to be creating if you can't afford the Enterprise version just yet which is totally fine all right so I just went and clicked the Enterprise version put in my info and Now we have this one set up so
I'm going to hit no thanks on their kind of like free coaching stuff cool and now it's time to go back to our Shopify to get this installed so we want to click over here go to online store and the theme section will naturally pop up and we want to hit add theme right here upload zip file and we want to put in the zip file that debutify gave us so hit upload file there and it should take a little second as it's doing it I'm going to hit Remove password the password can be removed
because I've signed up for the $1 a month plan if you haven't signed up for a plan yet it won't let you so go sign up for a plan I think you can hit settings here go to plan put that in and then once that's in you can hit passwords up here and remove your online password so you want to make sure that's done or else nobody's going to be able to go to your website okay it looks like this finished uploading so we want to Hit publish which is basically going to make this the
main one and not the dawn one and then I also want to go to my website here click this I and see if the domain pops up so cool the new cup is fully integrated Google did its thing there and then we're basically ready to get into web design there so super exciting in the next app we need we're going to hit apps right here type in luks hit enter and right here we're going to grab this one you Can see this is basically what everyone uses almost 11,000 um reviews in 4.9 Stars so definitely
one of the better apps for reviews it's honestly the only thing I'll ever use all right guys it's Jordan from the future again and I have some good news this time so before I came in to interject this video I was just going to tell you guys to go check out Luke's for reviews but I actually reached out to them and I have a partnership link With them now which gives you guys an extended free trial and it gives you the cheapest pricing possible so make sure you scroll down click the link below to get
signed up with Luke's it's going to give you the cheap cheapest pricing and the longest extended um free trial that they offer I love you guys I hope you're getting amazing value from the course and I'll let you get back to it peace and we'll click into install and me personally I'm going to Be doing the $34.99 a month to remove the Luke's branding you definitely can get away with a $9.99 a month I don't think there's anything oh the full customization so when I'm importing my reviews and I'll show you me importing reviews in
this video I like to customize things because a lot of the stuff that you you grab these reviews from AliExpress and a lot of the ones you see are extremely odd they're like very weird English and when it tries to Convert it from like another language to English it just looks really bad so I believe you do need the 34 for the full customization um I think lowkey you can fully customize your reviews use this for one month and then um downgrade to the beginner one and you keep your reviews but I haven't fully tested
that but I'm I'm like 90% sure you can do that then I'm going to hit approve right here and this is definitely something I wouldn't skimp out on guys you can't Have a store up with no reviews nowadays it will not work for you so let's hit continue right here English primary language star color let's do that red I'm using so let's go up I'm going to go into canva this is another amazing thing about canva I can come in and grab the color codes so when it comes to website design and when it comes
to using colors now I can have everything like extremely uniform um we want to keep the widgets the exact same as this let's ask for Reviews around 20 days after fulfillment because almost everyone should have their product then there's there's like no way someone won't let's do 10% here let's enter the admin cool so they have a big process of like getting reviews from your customers which is not really our focus in the early game right we're in early game with Shopify we're on early game with our brand so we're not really dying to get
reviews from people once we're in like the wholesale Game and we have like custom inventory and we've scaled up to that point this is your best friend you need reviews with your product logo like if I had the new cup like on here in the cupping device and then all of the reviews show that that is a huge credibility Builder and Trust Builder and that alone will Skyrocket your conversion rates so when it comes to getting reviews that's more of like a mid game late game type Focus that you want to have with your brand
But for right now it's really not too important so let's click to import reviews all we're going to do is drag this up to our bookmark section which is really nice and then we just need to go find our product in AliExpress cool so I just put in kind of like the main keyword everyone's calling this a smart cuper smart cupping which is really good for that one guy that secured the brand named smart cuper but um we have a decent amount of them sold Here so what's really nice about that is there's a ton
of things I can get reviews from so I can go and snag reviews from all of these ones but the first thing we actually need to do before we can import the reviews is go back to our store hit products and we just want to create a new product we're going to have a whole video on how to set up your product page perfectly and I believe it's going to be the next video but right now we just want to do the new Cup just put something in so we have a place to direct all
of these reviews cool super simple there so let's go back to AliExpress looks like this one's definitely the biggest one 3,269 sold decent reviews too it's always a good sign the product is surprisingly high quality like this is like one of the rare AliExpress products that is like genuinely really nice some different colors there but the main thing we want to do is go hit reviews And hit our little import to Luke's button we'll grab our product it's already imported this one that we made the new cup So within AliExpress it already did that we
want to do 100 reviews we can do all ratings all countries to English and then only reviews with photos that's very big here because we want to gather in as many photo reviews as possible all countries we want because we need as many as possible and these are going to come in With broken English they're going to come in really weird so we're going to have to import them into a Google sheet which is it sounds a little complicated but I promise it's not I'll show you guys every little step of it but we import
them into our Google sheet and then we can customize the rating we can customize what they say and just kind of come up with something that's a little bit better than the broken English and a lot of people could say this is like Some grayline stuff like customizing reviews but we're just getting started right like we absolutely have to have reviews on our product and honestly like this has come to me like I have used this product it is genuinely help me with my shoulder neck back pain so it's definitely something that I can write
some reviews off and feel very ethical about if I ordered my product and it's some dog product then honestly I I truthfully like for me I would not put In the reviews like all these oh it's the best product you'll ever have if you know it's pretty shitty so obviously your moral compass is your own moral compass and to be honest guys if you're selling a shitty product I don't understand what you're doing because you're not going to be able to build a brand out of that you're not going to be able to scale up
to seven figures you're not going to be able to build your skyscraper if you have a shitty product So definitely make sure your product is good and in these reviews just give an honest review that you would and say it in a bunch of different ways right so let's hit preview and import and what's cool is it's going to show you all of the images and this one I don't know I don't really like any of these images honestly and I don't want to show any packaging ones so I'm going to to hit reject on
that we want stuff like this that's perfect import I'm going to Reject this just cuz they're like sideways let's do this one you can only pick one so that's why I'm I'm kind of making sure to pick good one let's hit that one let's do this oh this left one so here's another thing another thing is this is a variant that I'm not going to sell I'm only going to sell this red one right cuz we have the red branding so this one I don't want so I'd have to do this one that shows like
the circle because I don't have this blue one right So we have to reject there so keep that in mind yeah I don't really want to do any of the ones with packaging that one's sideways I want to keep it looking really clean think that one's good that's a really good one blue one is cool you could go start a blue brand and just sell the blue one as well and I think if you don't have like the paid plan or like the 34 a month plan I think that one's actually okay to show Packaging
then I don't think you can do as many reviews I think you're limited on the amount you got to remember like these are reflection of your brand right so you don't want to choose like some images that like that's like scary like I don't want that on my website so keep in mind like your brand image and stuff um these are kind of good cuz it shows the suction cups so I think I am going to use that one that one's perfect cool So it looks like we went through all of the ones on this
one so we can click out of here and go to another one with a ton of sales looks like this one has 2,000 let's go to this one hit their reviews hit our little import to Luke's button button select our product hit 100 keep everything the same and then just hit only reviews with photos let's see what these ones are cool we just want to get as many as we can honestly like if you can get hundreds like that's great so I'm not going to continually film me going through this for hours so I will
come back right when all my reviews are done and I will show you the process of getting them into the spreadsheet and all that fun stuff all right guys so I'm still going with the red but there is some really cool content with the blue one on this AliExpress so they have the blue here cool little elements of branding and a really good image right here I'm going to be creating stuff in Canva just like this but this is a really good example of like branded content I'm going to make a red version of this
but this is great this is the type of stuff we want to do so for example someone could really make a solid brand around blue you know you can make all of this blue grab the blue one and um have that vibe there which could be really good but the only thing is there's not as many review images of the blue one so that's why I'm not going to Do it but yeah I just wanted to give you that little update um I will be showing you guys how to make custom content like that um
when we design our product pages and all that stuff so all right guys once you got as many images as you can from AliExpress you want to scrape all of these listings get as many reviews as you can then you want to come back to luks hit your reviews Tab and hit export all reviews to CSV file next we want to hit the import reviews section and hit The Luke's import file template right here we want to hit make a copy and this is going to give us the the exact template we need to import
all of our products so we have our product handle the rating the author the person's email the body of the review like the the text they're saying the date it's created at the um photo URL and then if it's a verified purchase or not we want all those to be true so what we want to do is then hit file import click the upload Section here hit browse and then grab the file that Shopify gave us then on the import location you want to make sure it's insert new sheets and keep on detect automatically and
we should be able to hit import here we can hit open now once that's done and what we want to do is grab all of these and paste them within this template because this is the exact template and format they need for you to download this and then repport it back into Shopify back Into luks so you want to grab all of these hit copy come in here to this and hit paste so these aren't going to be formatted correctly right so what we need to do is this product handle right here we can delete
all of these the product handle is going to be this so this is really important what we need to do is go to our products right here and see the name that is listed when we hit edit right here you need to see this the URL handle this is what it's referencing When it says ID right here we can get rid of this one this is the reviews that I exported and then this is the temp template we need for the import so the product handle where it says t-shirt is this your url handle the
new cup so I'm going to change it to new cup and this right here is literally the link to the product so when I'm running my Facebook ads when I'm running my Tik Tok ads this is the link that I copy and paste and put into the ad so I want this product To be called new cup in the link and then we can change the actual title we can change the description all that stuff and it's not going to matter we just want to make sure we know what this link is going to be
and we don't want some like huge link that's like five words so tiny Link new cup and it could just be cup could just be new um honestly I think I'm just going to keep it new hit save there and then now when we go to this the most important thing Is we need to make sure our product handle is exactly the handle that's on our website here then we need to make sure the ratings are all correct we can add some change some to four just so it doesn't look like perfectly five reviews on
everything that looks a little fishy finish out all of the names you can do a different format if you want but I really think that Alex D Leo R like having the names like that's the best Copy the same emails doesn't matter and then the body you have to customize every single review which sucks it's definitely not fun at all but for the conversion rate worth the time and effort and it's going to make sure all your ads do um better and it's going to give you the right website the right design that you need
to see success if you're cutting corners on stuff like this then your store is not have everything it needs to potentially even Succeed so make sure you're not cutting corners and you're actually writing good reviews here you can go to other stores and like copy and paste their reviews in if you want like literally go to another store look at their review and copy the text there and paste it in but that's also a lot of effort and you don't want to take people's reviews word for word you can maybe have chat GPT write you
a bunch of reviews um I'm not going to test it out cuz I just personally write Them yeah kind of sucks just grind through that one make sure all your image you are actually are correct cool and make sure all verified purchases are true then once this is done you want to hit file then go to download and make sure that you download it as a CSV file then once that's downloaded you want to go back in here upload the template file that you just downloaded from your Google spreadsheet and it'll import all of the
new reviews so once You're finished here we still have a little bit of steps so let's go back to Luke's reviews let's go into reviews here hit both actions and delete all reviews because we want to get rid of these then we want to come back to our spreadsheet hit file and make sure that we hit download CSV file here and get that onto our desktop then for the last time we want to come back in hit import reviews go down to the bottom and upload that exact CSV file that we just got From our
Google spreadsheet in right here and that's going to populate in all of our new reviews okay so I'll quickly show you what that process looks like I have my other template that I already designed I deleted all my reviews I'm coming to import reviews hitting upload and once I hit import on the CSV file that I downloaded it says hey we'll email you at your business email once the import is um complete so you can hit close it's going to be in the process And you can go to reviews oh cool it looks like a
bunch of them already jumped in so this has all of my little writings in here all the images good to go I think there's like 60 of them that I found so it'll take a little bit for all of them to come in but cool I think that's most of them then we'll go into settings right here there's a couple little last minute tweaks we need to do and then we're done with apps for a really long time the next apps that we Get into are going to be more of those mid and late game
apps like um SMS retargeting email marketing way in-depth data collection with triple whale and stuff like that but we don't need to get into that until we are further along with our brand s right let's actually go to branding and then go to our logo and make sure that we download our logo off I think this is going to be my final logo and when we're downloading this we want to make sure that we hit download Right here let's just scale it up to um 1,000 and hit transparent background so you need to be on
PNG for your file type hit transparent background and download that then we want to come back in upload our file oh it needs one with a 512 Max Okay cool so let's download again looks like our original one's fine let's hit transparent there cool now we got that uploaded in there looks like we have our color Chosen sorry once we got our logo in let's go to display reviews hit the review widget make sure we're on grid Pages perview 20 is good review dates hidden item type can be hidden um and then when it comes
to sorting so you might see that your um reviews like once we do a product page once we're on our website stuff you might see that your reviews like some ugly images are at the top and maybe you want some better images um at the top Instead of like the crappy ones so in your sorting you can do like newest highest and if there's one that you really want um to be at the top you can either like come in here and see which image it is like maybe let's say you really like that one
Whatever even though that one sucks you can make this one have a date that is more recent and then tell it to cycle in um the newest ones so all of the images that you like the most put them at a more recent date So then those ones can be at the top and then you can hit sort by newest and that will help you get the good ones at the top other than that once we finish our website design you can kind of come back to Luke's and make sure that all of these Styles
the vibe kind of fits like maybe this one's already set to Black text but it's based on us having a white website and if we have a black website ite like where like the the website's blacked out kind of like soulet they Have a blacked out website so when they're in their reviews they need to make sure they hit white text right so you can do the little customizations but we don't really need to jump into that until we do our website and fully figure out like the vibe we want on our website so we're
pretty much good to um save right here I think there there isn't even a save thing but let's go to reviews it looks like 61 of them are all in 4.9 Stars got all the images in there Good stuff so that finishes up all of the early game apps that we need to do the last thing I want to say is if you're having any issues with importing they do have a little import template instructions thing here so try to solve that and they also have a help section if you're you're really struggling with anything
so make sure you get help from them they're going to be the best people that can help you if there's any issue with your import with your template or Anything along those lines some common issues you might have is like date issues verified purchase issues or product handles not being correct so make sure all those are correct but that is basically all we need to do in the next video we're going to be going over your product page which is a really important one we're going to be nailing down your descriptions getting your product images
organized and absolutely everything that you need to have a Killer product page and up that conversion rate so I will see you in there peace welcome into the next video today we are going over importing products and we are going to be talking about how to do your product titles descriptions skus collections SEO tags inventory sales channels and all that fun stuff but essentially what we're doing here is we're getting the product on our store we're designing the template for the Store and then in the next video we're going to be building like the product
page and then in the next video the website design so this is like the foundation for everything um your product page is your main selling point of your whole brand your whole store everything you have so far is based on your product page so this product page is really important and today we're importing the products we're getting all the images the descriptions ready to go So when we make the product page it looks absolutely perfect and another really important topic to go over when we're talking about importing products is fulfillment so thankfully we have the
three PL teams so we don't have to get like overow and overow doesn't even work anymore so we don't have to get Dropship apps that are going to help us integrate an exact listing from AliExpress to our website so we can fulfill the products in one click on AliExpress we don't have To do anything any of that stuff so all we have to do is literally hop into our Shopify store make that product which we already basically did which our reviews we had to do for Luke's so the reviews are directed to that product we
made now we just need to like actually do it like do the product title the description all that stuff and that's basically it our fulfillment team is going to be ported in through a Shopify like admin team account and they will be able to get Absolutely everything done full fulfillment full automation they do it for you and we don't have to screw with any of these weird apps or AliExpress which is a huge blessing so without further Ado let's get into importing our first [Music] product so first thing we want to do is go to
our Shopify screen hit products and go to that page that we and right here interesting put Apparel in Accessories that's actually interesting so the first thing I guess we'll do is come do this basically it's Electronics but um vendor nup that's fine the main things we need to do are change our title and with anything that I do in the Drop Shipping space in the e-commerce space is I look who is selling the same product as me who is doing the absolute best within this industry and how can I mimic them how can I copy
them how can I be better Is the most important question so the first thing we want to do is go to Google and type in the most broad keyword we can that explains our product so this is a smart cupping device and the top seller is going to be the person up here and the person here so thankfully it's the same person the relief seems like to be the second biggest they're paying for Google ads and what's funny is the Smart cuper those other guys that I was studying Aren't paying for Google ads and we
know the smart CER is doing better than Thea relief and Thea relief is trying to sell it for 138 oh they they're doing the custom packaging stuff so good for them on that but this looks decently bad I wonder how it looks on mobile see they're They're copying romatic to a t they're trying it it it doesn't look too bad this is a Alibaba image decent popup on the for the email there not Bad yeah already seen this video this is on Alibaba not bad they got the Luke's reviews going it's not my favorite but
they're really trying and they're not doing bad I think they probably got a prototype oh I see what they did I think they just edited the normal packaging and put their logos on it I don't think when you get it it actually says they relief so I don't think they're at that level just yet lumbar traction interesting so someone's on the same Vibe as us they know the cupping device is a good product they also know this one's a good product so I have to do some research into this yeah there you can really see
the editing that's super bad they're trying though you got to give it to them so I'll have to study their ads and kind of see what the vibe is but 179 okay 42 I wonder why here it says 138 this must be their an old listing 138 yeah I don't think oh it's for a four Pack interesting anyways the the top person is romatic and these guys are copying romatic romatic has nice little features like this but honestly like their website isn't my favorite it's a little bit like Boomer Vibes in my opinion the shipping
details really good returns specifications that's all stuff we want to copy their content looks really good on website but I don't remember how it looks on mobile I'll have to check it out but things we Really want to copy are like big testimonial reviews like this I have people that seem credible within spaces um the features I really like I like the traditional um Revo therapy versus traditional cupping and the reviews and stuff I think our reviews are a little bit better FAQ is looking good didn't find your answer get in touch with email satisfaction
stuff it really builds that credibility and through the custom content you can be like okay these guys Are trustworthy they're going to send me a good product and ultimately that's what we want to do our biggest focus is to give people that vibe to give them that feeling of oh these guys are trustworthy free us shipping full warranty hassle free return we definitely want this this is huge people see that and they go okay I'm safe I'm going to be safe I'll get i'll get my money's worth and if I don't I can return it
so big big thing we want to Copy there looks like they didn't even do it see like you can just tell how this is a little bit more tacky more cringy the the vibe is not looking too good there with romatic you definitely see this and think this I'm going to get the product like you can picture that this is going to come it's going to be high quality and it's going to work so and you have the warranties the hassle-free returns and stuff to to give you that confidence so definitely want To take notes
on there and when it comes to images I want to take big notes there as well of what type of stuff we want in there seems like they just got a ton of images which I usually don't like I usually like to keep it simple with a little bit of images I don't really like that up there um I'm going to check real quick what this looks like on mobile and I'll throw up on the screen right here all right so the homepage looking really good actually very very very very Good video reviews these guys
are crushing it yeah this looks a lot better than I expected let's go on to the cupping yeah actually this is fantastic I think the some people might get confused with all these buttons here someone be like who where's where's just the pay button [Music] amazing this is gas actually gas Wild okay so they are crushing it this looks super good and I want to do the best I can to copy them with in the most simple way so I really want to try to get as close as I can to these guys without spending
like weeks on I don't want to hire some developer I don't want to get some custom theme I want to use the beautify and get as close as I can possible to this without like killing a ton of time because I just want to test the product I want to test out video ads And I want to make sure I can get results that are worth building around this brand right like building this skyscraper I want to test hey is this Foundation strong is it good does it have what it takes but seeing from them
it does have what it takes I'm just going to need to make sure the video ads are good so basically in the end of the day it is worth it it is worth it like if I had $100,000 willing to put into this brand or 50 probably need like 20 Max it would be worth it to get this product in get the brand going get a custom website and start paying a ton for like high Lev people to make ads for me it would be worth it because all I need to do to outperform these
guys they're proving to me that it works they've set the money up they've put it in they're getting the sales they're doing the volume so all I have to do is make better video ads than them and have a cooler brand and honestly romatic like I don't even know what that means so I think it would be easier to have a cooler brand with the new cup and really frame this is like this is called a new cup this isn't called a smart cupping device it's called a new cup I think you could take over
a market and do that very easily if you have good video ads so I know I say that a lot but I do want to preface that so they're showing me that this is worth investing into so I want to try to copy them as best as I Can and ultimately that's what we're going to be doing with our title with our description with our media so let's see what they're doing for their title the picture looks like they're just having their brand name with a a trademark smart cupping massagers so let's do something similar
let's do the new cup I almost want to stay away from smart but I think I'm going to keep it in because I want people to change out smart for new almost like how someone Will say like hey can you get me a Kleenex when they're literally called tissues that's just the brand Kleenex like you want to have that effect like oh can you get me the the new cup like pass me the new cup pass me the smart cup like you want to kind of have that Vibe so I almost want to get away
from smart but that's something we can do later down the line with like the branding Vibe so I think that's good I think throwing trademarks in your titles Is a really big key when it comes to description um we want to copy them and it looks like they don't really have like a description they have a bunch of images a bunch of titles a bunch of popups and I think we'll be doing a majority of that stuff within our web design the big thing I do want to make sure is in there is something like
this so I'm going to have to make a very similar one that kind of fits my red color instead of their orange and will End up doing that on canva so when it comes to description I'm going to leave it alone for now cuz we'll do a lot of that stuff on canva and on with the web design section next thing we want to jump into is price um we'll we'll get into media but um put in the cost that you get this from your supplier this item cost me $14 from the manufacturer um from
the 3pl team and we want to have a 3X margin at least remember from the the sheet we went over so at Minimum I need to sell this for 42 it looks like these guys are selling it for 50 and then they have like a pro intensity that's 60 and I'm not going to do that I'm just going to sell all of them the pro intensity version and I think I want to undercut them slightly so let's do it for $49.97 and the reason I say 49.97 let's do a compare it price at 100 $49.97
so they're sell at $49.99 this is how Facebook works this won't affect Tik Tok ads at all but Facebook has like a a program within their algorithm that says if two people are selling the exact exact same product so they're selling theirs I'm selling this same it just literally has a logo right here this ISS romatic that is it it is the exact same product Facebook will realize that and their algorithm will go check the website's pricing and whoever has the lowest price gets better Performance on ads that's a proven fact I'm not sure the
help is like like the person who has a lower price I'm not sure the help you get is like extremely better like it's not going to be like life-changing but it is there and it is a fact because Facebook wants to promote the lowest price price highest value products to their customers to the people that use their platform so that is something to keep in mind but you don't want to like undercut to the point Where you're selling it at a loss you want to make sure you're over your 3x I really recommend being over
it um my bare minimum is 42 and we're going to be selling for 49 so that'll be nice it'll give me an extra seven bucks that I can spend on ads and having an extra $7 per cost per purchase is so nice like that goes such a long way when it comes to paid ads so having um $7 over my 3x is really really healthy there giving me a 72% margin and $35 profit per sale so Really good there really like those numbers um we want to come down to inventory and what the SKU is
is it's a stock keeping unit it basically tells your supplier your Fulfillment company that someone ordered this product and it tells them what this is so it's the new cup it's our our cupping massager it's one unit but if I had another listing like if I duplicated this and had like a two pack I would have to go change my SKU to a two pack so the Fulfillment and Supplier knows oh this guy ordered two right so they need to give him two units of the stock so hopefully that makes a little bit Sense on
the SKU we want to hit continue selling when out of stock shipping we don't really need to do if you have any variants like if you were selling this product and you sold the blue one and the black one you would need to come in add color add black done add blue all that stuff but we don't actually need that so delete that um cuz I'm only going to be selling the red one so once all these are organized you want to make sure that you um never change this right because if we change this
all our reviews won't pop up so keep that the same for organization like you can just put like whatever main category it fills for product type you can do the little trademark collections um I'm not doing collections because I'm not selling multiple products but if we get to the point of building this out as a Big Brand then you can set up what collection you want it to be in there very easy you can add a couple tags um I do believe that Google their search engine optimization is going to track what tags you put
in so you can put smart coping device and I hope it goes without saying obviously put in the stuff for your website for your product your brand you can go look up um other keywords people do like if if you're selling the eyelash Serum or anything along those lines go look up what other people are calling it like and what tags they use and stuff and go try to mimic same tag that's basically all we need to do with like little tiny details the rest of it is designing descriptions and media so this stuff um
I'm not sure how long this is going to take but I'm going to be designing all the images and um setting up a lot of description stuff here so the first thing you want to do is open Up canva and I always hit the Instagram post template because it gives me a 1080 by 1080 size and that's what we want for all of our product images is a 1080 x 1080 and I basically want to St stud like okay what's what's the top guy doing it show they have the product in use they show that
hey we have custom pamphlets branding all that stuff this one's actually big this image instantly cures any negative subconscious Perspectives of like is this a drop ship or is this a shitty product some people might not even know they're thinking that so they see a video ad they click onto a website and they don't even know but there their subconscious is scanning is this a scam site is this a scam site and when they see this instantly that voice goes gone they're not thinking this is a scam they think this is a real brand because
it is a real brand so having content Like this is really good and lowkey you can kind of fake it like you could go pay a graphic designer like five bucks and they can make fake little PL pamphlets but when someone gets the product they're not going to get those so you it's damaging to the brand if you're doing that at scale right like you don't want to do that cuz then you have a bad brand image and you're not going to get repeat customers cuz people are like you had all these pamphlets you Had
all these pictures all these reviews showing the name on the product the name is not even on the product there's no pamphlet it's in Chinese packaging so you don't want to do that some people definitely will though like the Thea relief I guarantee when you order that product it there's no way it's coming with the packaging on it so do keep that in mind I think images like this are good um this just kind of shows the intensity and standard um Differentiation red light therapy that's a really good um visual explanation of what you're getting
I think this is definitely what we need we need one of these in here cool so just taking some mental notes of what videos do well they did a little red effect there adding it in this one's big we've got your back lifetime warranty very big cool so when it comes to designing product images this is very very important we're going to do everything on canva but we need to Go to Alibaba this is really really big we need to put in our smart cing device let's do smart cing massager I think that's probably going
bring you the best results and let's let's click these we want to trade Assurance we want verified supplier so these are going to show us the top sellers for this product so um 4.8 reviews 27 27's really high that's good okay this is this is probably our guy oh Looks like we get a little video see if this is just completely bad what are these square ones where are they getting squares dude this is the top seller so why we're in Alibaba why this is good is the images that they have we know are safe
to use because they're from A supplier they are not from another store they're not from AliExpress AliExpress they don't care they will grab images from other brands they'll put them in their stuff so when You get images from AliExpress you know they're not like fully trademarked safe and someone can throw a dmca claim on you and get your site taken down let's check this one cuz that other one's actually sketch the fact that they have a square okay so this is the video ad that Thea relief posted on their YouTube acting like it's theirs it's
a decent video it definitely is decent there's nothing too bad about it but we want to come in and see what Images we can grab to create a feeling like romatic right so let's scroll down their bio let's see what images they got this is good because this fits our branding Vibe already with the red pretty decent not too bad yeah images are decent they're not too bad they're kind of similar to the other one this might be literally the exact same listing so all you want to do is basically come through check out all
These suppliers even if it's a supplier with no reviews you just want to come check on see because they might have some content like this that looks really good so come through find some good images and basically what we're going to do is see which one we want to copy I think we should make one of these first so let's let's grab an image that shows the product like that quick reminder guys please use the affiliate links below this course is 100% free and The only way we can offer this to you is if you
guys are using the affiliate links I love you guys so much thank you for being in here I hope you're getting immense value and let's get back to the video let's see who's got okay here we go a little bit better that one looks bad though let's get it really clear here we go okay these are pretty decent decent images I want a very clear Circle Like this I want a very clear one so let's keep looking that red I don't really like that red oh another video haven't seen this one oh it's some completely
different product definitely some stuff we can use here okay that's pretty good I think this explanation kind of sucks I think um what rev mtic did a little better great pictures though can definitely use These see what we can do with this oh interesting let's see if we can take out little blurry not my total favorite let's see if we can remove this background we definitely need one that we can remove the background lowkey if I really need to I can just take a picture myself of anything I need um which is really nice that's
why I recommend getting um a product to your house I can take a phone Video import it to AliExpress very quick we could do something like this I think that could point to the things even though it's a little bit we need just the image without the lines yeah so they just grabb this picture and and blacked it out and put theough relief let's see what we can do with this try to make the sizes even load up pretty big try to throw that in the Middle let's see what we're copying pressure release pause let's
get the same text we have from our logo I'm going to pull my logo up so we got the logo here let's take this exact same font cool so we got the um built in um and the next thing we really need is like these little icons so let's see if we can try to make our own basically just need these see if we can get a pressure One something that looks similar to that we can try to find like a weird M or we can just make it out of lines which I'll probably just
end up doing that so attempted to make um a version of it really doesn't look good so I might just stay away from trying to create the icons cuzz the I don't know it looks really bad we can definitely look up other icons though like power icon we can easily find right Here see where they kind of placed it next to it and we can do our brand red color which we can grab from our logo copy that paste it into our color have that in the middle the word power looks very fake that's weird
the word power does not look right oh but we also need to keep the same font size 31.9 oh cool suction strength yeah I Think it's going to be really hard to mimic all of these so I'm not going to specifically do that but let's get some lines in let's do the background remover that'll be nice give another little design element to it of having it go behind and I know me showing you guys this doesn't really translate to your brand but I want to show you exactly what I'm doing so you can mimic it
in your own way so it's going to take a Little bit of initiative on your end but I'm just trying to copy these guys and make an image that showcas is what this product is going to do for them and that's what you're going to need to do with whatever brand you find that um is kind of the leader in your industry and canva um is very self-explanatory you should be able to come in here and do everything you need to and figure it out not too hard of a process to manage But what I'm
going to do is basically create all these little lines like this that go to each one of the little elements and then we'll look for like a product background which I think you can literally type product background and there we go so we can find some really cool ones we'll go to photos let's see what they have they just have like a straight up just like background like literally probably this and what's what's nice is Like yes this is such a close copy but they can't come after me put that to back um let's actually
scale it up a little bit more maybe maybe we can try this let's see what this one's looking like for us put this two back see if we can get this one looking good yeah I don't think we can unless we make it huge because it doesn't look like it's going to be sitting on there like even If you throw in a shadow it looks too big this one could be cool yeah just the angle that this is sitting doesn't really help us out with this so we can just kind of find any background that
looks decent something that's maybe in our colors or just something like this but I think I'm going to go for this it up a little higher just a little background radiant let's grab a shadow And this is the effort level that you guys need we go to Graphics you guys need to be um performing in this level with all of your images they need to be this quality they need to have the background stuff they need to do all that make sure it's behind looks a little off center there we go I think that's good
um you need to be doing this because this is the only way that people know that your brand is good is through Your content you don't want to throw up shitty content because then you're a shitty brand because they only know how to measure you based off what you show them which is your content so you want to make sure it's really good um let's copy this over cool so you can obviously see how this looks a lot better than um just some like kind of bull crap we could have whipped up in like 2
seconds um we really want to have that brand feel you Can make your Shadow a little bit less intrusive um you can just very instantly see that this has a better vibe to it um it showcases what's going on I really want the icons maybe I can go to Google IM and see if there's some sort of icons or something I can grab somewhere see there's so many I smart they can't do that you can't put I in front of it there's them using that that's a that's a decent video but this isn't a product
That's not the same product this is a $180 custom designed one by a company called a way so it's just like there's so many shitty drop shippers but yeah I don't think there's going to be a place I can find the icon so can't get it exactly but I think this is really good this will be one of our first images so let's download this one um PNG and make sure we don't do the transparent and keep it at 1080 then let's go and see the next Image we want to make so we could make
one like this put some text on it let's go for a red light therapy let's try to make one of those so I just made a copy of this one and we're just going to delete everything we can keep that same background if we want and I found this image online this one's going to be really good let's try to do the background remover on it and I think we can use this for red light therapy and Make our own cool version of Let's go to it this image um with this right here showing like
a red pulsing light coming from the middle I think that'll be super cool so let's throw our shadow on I think that's a good size maybe kill it a little bit make it a little bit more try and let's bring everything up a little bit more I like to drag in images like this get it right to the corners to make sure it's centered cool so let's look up red light we'll go to Graphics That's a little too much I don't want it to look like very edited cringe like like some from Marvel movie and
that looks really intense too let's just do nice pulsing not pulsing but a nice little light there um we want it to kind of only affect the middle area so we need like a big one maybe we can do this not this one or was it something like this but just tone it down a ton that small in like the center the main thing you want to do Here is like still make it seem realistic see like what that red in there doesn't look realistic that looks kind of weird but you didn't really notice it
right until you start looking so doesn't need to be like some over-the-top Flawless edit you know like you could do some something along these lines I think that's more of our vibe that looks a little bit more professional um I can also look for Other images maybe this one's not the best maybe like a more upright image all right so I also found this image at the bottom and I'm going to make a comparison you can just hit um duplicate page to get another version of your same background and you can kind of mess around
with it so yeah I think I think this is definitely going to be better cut this in make sure we're getting it centered based off its lines I think that looks a little bit Better fitting and then let's try like a red light beam CU we need something okay this could work could maybe get rid of that and okay I think that kind of I think that definitely gives off the vibe we're going for maybe a little red glow in the Center make it um really transparent I kind of like what that does and then
we need like a beam like this like some sort of like the light projected out Like this but red I really wish we could get that red okay so I made this little image red light therapy I think it's pretty good um I think we can potentially mess with different backgrounds I don't know how much I love this um background so let's look at product background images go to photos see if we can maybe find a better one it seems like a lot of these like shadow type ones do really good let's hit it to
Back I don't think it conveys as much of like red light therapy we'll have to copy the exact red here yeah I mean it's it's good it's not bad it's a little bit better maybe we can throw this bold let's keep playing around with product background images see if we can get something can also look up red product background images just don't want like something overbearingly um as you can see we're Trying to out a bunch of different things I think this one might convey the most like kind of trust and professionalism it's hard though
and you do want to take a lot of time with these product images guys this is something you cannot cut corners on this is something that proves if you're like a shitty drop shipper if you're an actual brand so we need to really spend time on this and take note of what they're doing they a little red Light at the top maybe we could do something like that and really make sure this is something that's um professional something that's um really good that portrays our brand um in a nice lighting and so it does take
a lot of time and you do want to take time on this I'm kind of liking this you can see like this kind of looks professional like this does not really look too bad maybe maybe that does but you can come up with some pretty impressive stuff Guys like this is literally just a bold version or the normal version and then a bold version of the text and I just kind of played around with the letter spacing line spacing and stuff like that um I put it behind the product make the product a little bit
bigger red light therapy you want to make sure they can read it at least raise that up and you can you can make stuff that's decently impressive um very quick let's Try to make it all just a little bit smaller and you don't really need a ton of experience like I just grabbed the background removed it put some random lights put a shadow played with some text put some light up here and like I know this can seem hard and this can seem complicated oh I don't have a Creative Vision dude I just copied that
like I'm literally just making a version of it like you don't have to be some genius You just got to put in some effort and time you know and just kind of think of other ways you can mimic what they're doing with the tools you you have cuz honestly in the end of the day content's pretty easy guys like this stuff is pretty easy but just have some creative effort you I mean you don't got to be some crazy dude with high level skills but just put some time in put some effort in and just
show you care you know make it seem like you care put That effort in maybe we can Center that out think that might be a little bit easier and then it would make more sense for this one to be red so where's that Red Shadow this one H but then our background image maybe we keep the black I still think there's something we can do to give off that red light Vibe more Okay the white looks bad let's make this big get it like a full size I think that's good let's let's end it off
with that let's not go any more crazy I think we can do a better background image though let's look up a red gradient that looks pretty good okay I think I'm liking this one so the only thing that's kind of missing is like a logo in the middle so Let's go grab our logo we will need a version of it throw this in here so honestly guys this is the stuff that kind of differentiates me from most of these drop shippers is I put time in my content I really make sure um that my looks
good before I start running ads and that's why my ads perform better is because of stuff like this so I might just keep the logo new cup like this um cuz it it's just hard to keep that icon in the Logo then let's add a shadow at the top make sure it's all the way in the back cool I think that is pretty good and yeah we will we'll end up with that that'll be our second image something to keep in mind now is this image doesn't really look the same Vibe as this one which
is okay because they have their white background they have their black background but it's good to at least like make a copy and you can come and copy this background over It and just kind of see the overall Vibe and see if you want to keep the one you previously made or if you want them all to kind of have this um vibe in this background because I I think that might look a little bit better this is why playing with colors is so important and I know this is a long video I know you
guys like I don't want to watch this guy just design product images when it doesn't even make sense for me I'm not even Doing this but you need to watch this and you need to see the details of everything that I'm doing you really do because this is the stuff that makes me different this is the stuff that makes me have high success levels when it comes to running ads and decent conversion rates and everything along those lines is because I put the time in right you know the Abraham Lincoln quote that I talked about
of if you give me 4 hours to cut down a tree I'll spend the First two sharpening my axe or whatever the numbers are in the quote but it's really good to have variations of black one and white one to kind of like see like scroll out look back which one do you like the most which one do you think looks the most professional um and it's kind of hard so usually I'll keep um the different versions and kind of see which one I like or show people and um have them give me opinion because
usually when you make a design you don't have The best thought process or the best um perspective when it comes to judging which ones are better usually other people people will so that is another kind of design element and little secret that I'd like to share with you guys but I know that watching this is probably so boring and um a lot of you could have even given up and not even you already stopped watching but I think the bottom one looks better top one also looks really good I might just keep the top One
but you never really know until you design them so um it's really important guys don't cut corners on this watch this all the way through see the stuff that I'm doing so you can do it as well um for your brand and really just don't cut corners on this forgot to add this in um I think I am going to keep the top one but I forgot to add like the easy to use controls thing and when you have multiple Pages make sure you deselect them and just Download the page that you want so I
need this one to replace the previous then we need to um take a couple more images you can really see how this um red light therapy one pops crazy good image and that was so easy to make like truthfully that was not hard this one pops as well I think it looks really good um also really important to make sure that you're always adding in branding Elements to the images like this like new cup like that um really translates into like building trust so I'm going to redownload this one one more time cool so I
think we're going to put um the new cup stuff all oh that one's off okay so I really like the the look of that I think we're going to put new cup um on every single image we make but these look amazing guys like you can tell this was not too much effort it was really quick and yeah you can do a lot With canva and you really don't need that much skill um the next one I think we need is a inuse image so see what we can find online okay guys so I found
this image um of someone using it um on Alibaba and just took the background out of it um let's make this black I want to use this and be like self application something along those lines like you can put it on yourself um very easily so um I definitely want that for this one quick reminder guys please use the Affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I love you guys so much thank you for being in
here I hope you're getting immense value and let's get back to the video all right boys we're back and I basically took a break I've like been to the gym I did a cold plunge I've been working for hours and stuff but um I got the images done so let's view over them really quick we got This one with the new Cup logo this is going to be the Final Logo keeping it super simple then we have the simple controls pressure release heat intensity power suction strength new cup easyuse self application these are all images
from alib Baba that I cut up and made new cup red light therapy 30-day money back guarantee so I think we're going to stick with just these images I might make more but these are based off of romatic and I know those videos were so Long so we got this one mirroring that but I hope it showed you some details of like what my workflow is like how I find basically inspiration and find people that are doing good and just make it different so we got the frame for frame copy right there let's go to
this one we have my version simple control contrs little new Cup logo then this one I kind of just like made up I guess this is the one that's similar but I just kind of made this one up I thought it look Really nice red light therapy we copied this one honestly I think I might like mine a little bit better but they're both they're both pretty much same this one 30-day money back guarantee showcasing the product someone using it and then I just put a tile background back there all of these are like I
don't know if you guys I've been doing this for a while so I don't know if someone thinks this is like super impressive or super simple but this stuff was easy I'm Telling you it was really easy this is all content from Alibaba you just put it in I'll show you it's super easy guys I just looked up background image for tile I found all of these made them the same size remove the background put a little Shadow on them did some text grabbed a check mark put my logo on it super easy this is
the only one that was maybe like a little complex with like little lasers a shadow a red background and then the logo with Another little Shadow behind it then this one I mean this is crazy basic guys like it's just a background I even put a shadow on this one oh I guess I did it's super basic stuff guys and then this is obviously literally just an image with um the logo up there so obviously when it comes to description we're going to have a ton of more images we're going to have like um some
of the dropdowns FAQ and all that stuff so I am going to leave description out of this Video it's already been extremely long and I'm going to go over it when I do website design because there's going to be some elements that are done on the website itself like a drop- down FAQ will be done on the website it won't really be done in my description so I'm going to personally save the description for last because I don't know what I'm going to do on the website versus what I'm going to do in the description
so we will um go over all of that stuff in Some of the further videos when we do the website design but when it comes to the actual product page itself for me that's all I'm doing the only thing is um The Meta description and that will automatically populate with the description in here it's active it's ready I can show you guys what it looks like so far this is just on the basic debut um debutify theme so obviously nothing is like tailored in but you can kind of see FAQ is already populated in Reviews
are populated in from our Instagram we're going to put our guarantee here and stuff and honestly like just the basic template you get from the Enterprise version is really impressive like the fact that I only made a product and put images in and it already has like this layout and looks this good is super exciting so um we will get into all of the rest of the stuff in the next video when it comes to like product pages or in the next couple Videos but that is it for this one for your action steps just
make sure you're making really quality images guys this is the vibe of your brand you can see I did white red white red white and you guys really need to have this storytelling Vision with what you're doing and you really need to make sure it's high quality it's professional and it's presentable you want to be able to show this to a boom and be like do you think is this is a Real company it's a great thing you can do go to your parents go to um even your grandparents go to anyone that's kind of
older that's not like super aware of e-commerce of Drop Shipping of what's trustworthy what isn't like someone that's a very Blank Slate they have no real idea what's going on and boomers are probably the best show them your website and be like hey what do you think what do you think of this is this trustworthy have been the best thing you Could do is go up to him and say hey I've been having a lot of aches or whatever your product does for example for mine I'd go hey having a lot of aches do you
think this product would be good like have you heard about the new cup and just see what their thoughts are they be like oh this looks like I would never buy from this and you're like damn I got a lot of work to do or if they're like oh yeah this looks pretty good then you know hey that could Be a potential purchase they don't think there's any red flags but test it out obviously with your full website once it's done but with your images definitely get your friends and Family's thoughts on each one I
think these are great honestly I'm really excited with them really happy with them we'll add in tons of more content and I will give you guys my examples of every piece of content that I make give a little walkthrough of how I made it and all That fun stuff so I hope you got a ton of value out of this one and I will see you in the next one peace and love boys all right boys now that you have your product imported it's time to jump into the website design and this process is a
very long process it's very tricky there's a lot of ins and outs of it and if it's your first time designing a website it's kind of going to be like trying to set up some huge Furniture item from Ikea and looking over a very Broken instruction manual that's kind of what it's going to feel like but we have some really good news to help you navigate this process and ultimately there is something that is very exciting and is going to give you guys a ton of value within this video and going to help you with
your website design making it a very simple process so that is what we're going to be jumping into today I'm going to go over some good website designs I'm going to show you my exact Website design reveal a fun exciting little secret of some extra value you guys are getting and basically just show you how to get your full website up now we might have a part two version of this depending on how long it takes I don't want to have some hourong video or even longer so without further Ado let's dive into website design
all right guys so you are joining me in the computer now and today we're not going to have any video in the Corner since I record this in 4k it is very huge files and I don't want this video to have some huge file on it when I'm essentially just showing you how to set website stuff up so we don't really need it so the first thing I want to do before we actually jump into the designing process is going over again exactly what I'm copying what websites I'm setting up and what attributes I want
in my website so obviously romatic is the guys I am using as my model right I am trying to mimic these guys the best I can so when it comes to their homepage when it comes to their product pages their website reviews all that stuff I want to have something that's really similar and what's really amazing is I'm pretty sure this is designed on the debutify Enterprise theme so we can get pretty similar to these guys they also have like paid a professional graphic designer to really like make amazing content and they've probably paid a
Debutify web designer to create specific icons to really format and integrate this art in a way that is custom even though it's still just on the de beautify theme itself but it's good news because we can get very close to this so quickly just going over their um product page so going over their product page they have a buy 1 2 4 and six option they have a standard and a pro version but I'm just selling one that um has both of the features they have some Little features here they have shipping returns specifications some
cool content some reviews some features some comparison stuff some reviews and an FAQ and ultimately we want to get our website to this as like a final product but we have to remember that they have teams right they've been around for a while they've built this product up they've got sales and reinvested the money for like custom designs and a ton of things like that so Another one I wanted to show you guys is golf daddy we've already been over them but just taking notes on certain website features like this homepage is gorgeous it's so
clean the graphic designs like how it switches on the gradient the colors the videos they really put some time and money into this and ultimately they didn't start out with this right they leveled up to it so taking notes on some features find some people that are doing good another one is bleam Bam's Another great website there is very simple very easy I'm pretty sure bleam and golf Daddy are custom built websites like I don't think it's even based on a theme but again it's pretty basic stuff right pretty basic stuff there's nothing too crazy
going on the bleam website isn't my total favorite but it's definitely good I think golf daddy is my top favorite for me specifically but notice how they have really good content really simple like here's a couple Images and then you use the description the under area to kind of give the selling points right and you just give a couple little images up here for like the lifestyle the vibe a little bit of info very clean very calm website nothing's like over the top nothing's overbearing or crazy then we also have Miracle made which makes sheets
beding stuff basically they have a good website as well so this is just another company you can take notes on for attributes and Little things that you want in your brand but again it's most important to find the top guy in your industry find the top person the one that you're directly going to model and then find some other ones that you can get some little ideas off of as well so if you can't find any definitely use these four as a little bit of a framework of what looks good what converts well cuz these
are all brands that are doing very good for themselves so good stuff there make Sure you guys are mimicking people that are successful but to get to the good news is I have already designed a website and you guys can literally oneclick download this website and import it into your store which is crazy exciting so this is the new Cup website and keep in mind we're on the desktop version the desktop version is not where we're sending customers right we're getting all of our customers quite literally all of them from social media Where people are
going to be on their phone like 99% of people are going to be on their phone so keep that in mind as we go through this website because it's not optimized it's not really like specifically designed for desktops so we have some big art here that I made up we have a little welcome to New cup we have the product coming up here we have this awesome newsletter with some cool content in there 10% off when they sign up their email and it's all functional So when you put in your email it sends you your
10% off code we have some features right here just like rev mtic we have the buy one two4 I didn't add a six option cuz I highly doubt someone wants to buy six of them but maybe it's a good thing to put in it's definitely something I consider we have a moving add to cart button we have the returns specifications shipping details cool little image here here some testimonials and FAQ our guarantees and yeah it looks Super good and simple we'll hit shop up here and you can kind of see the exact product page itself
but again keep in mind this is designed for desktop when I show you the mobile version it's going to look a lot better so I made this custom art that you guys have seen for the product page itself so make sure that you have your product page done in the sense of having like the images organized and I will be showing you basically the rest and how to easily do It we have all of our reviews in make sure you have those you have the FAQ the testimonials and then the guarantee but when we jump
on mobile it's going to look a lot better and when you hit add to cart you get a popup of a lifetime warranty upsell for only $5 to get a lifetime warranty on your new cup so super cool here this is going to help give you an extra five bucks per sale then we have a $15 away from free shipping so if someone wants to buy Another new cup it's going to automatically give them the buy two discount so they're not paying 100 bucks right they're paying 80 cuzz that's the bu two discount and then
they're paying the $10 for the two warranties but they can just have one warranty if they want or they can get a warranty on both of them and they have free shipping now we have our guarantees in here we have our quick links all of the info they need we have a little about us looks really Professional we have our virtual phone number in we have our email address everything looks really presentable and clean then you hit checkout and you have the little logo and a quick easy little checkout process other than that we have
like a little hour story which is literally just something I whipped up easy with with the little guarantee there a little contact page and we're basically ready to go on this this is a store that I Would easily run advertisements to but let me quickly show you it on mobile all right guys so we are in the Mobile homepage you can see the art looks a little bit better we have the product page homepage basically looks the same the sign up looks way better so this is optimized for mobile all of the debutify features are
optimized for mobile which is perfect that's exactly what we need 10% off new cup your first new cup I think this looks absolutely Ely amazing The FAQ they can scroll through get any questions answered and oh you didn't find your answer get in touch and then it sends them to O looks like that button is not working properly interesting that usually sends them to the form I'll have to go fix that real quick then we have our warranty and guarantee stuff down here but the most important thing is let's go to shop so this is
the product page designed for mobile you see everything Looks very clean very simple organized they can hit returns tells them about the returns process specifications of the new cup shipping details frequently bought together this is another version of showing them the upsell so they they can see that oh I can get a lifetime warranty for only five bucks so 55 bucks for this product to be insured forever then this is the part that's only on mobile this part looked really bad on desktop so I have it set up in the back End to only show
up on mobile this is my kind of Storytelling process similar to what Revo is doing in their product description so here here is the content this might look super professional and over the top of this was really easy to make looks like one seamless large image that tells a story very good stuff there then we have our reviews we have all reviews right here they can hit show more reviews then we have the FAQ the get in touch should work here yeah it Works here I'm not sure why it didn't work on the homepage easy
fix though then we have our warranty stuff there but we'll go back they can see the testimonials the don't take our word for it here from our returning customers can see those Rie use the all new new cup new cup guarantee about us and then the whole time we're scrolling we have that sticky add to cart then this is what the popup looks like on mobile extremely good we hit claim offer there we can see Oh I could get free shipping if I just buy one more so people hopefully will buy one more they'll get
an automatic discount code they see their warranty they see they can get USA based customer service a hassle-free return a one-year warranty automatically and then the lifetime warranty if they want it and 100% satisfaction guaranteed which is Extreme extremely important and this is why we can't sell crappy products we have to have something we're confident In but ultimately the reason this website's so good is the color combinations and the content that I've made up so super simple easy clean website there so as you guys can see the website looks really good on mobile I'm going
to quickly go in and fix the issue with the FAQ and we will jump into showing you guys how you can literally download this website for yourself you are literally getting this exact website theme you can copy it download it and Just literally upload it into your own website and all you have to do is come in and change a couple little things change the images add in some discounts add in the menu options right here change your information basically putting your email your little virtual phone number the things that you want to say welcome
to your brand and then just switching out the content super easy so you guys are literally getting this exact website design all the icons Everything this took me a day and a half to make just because I really spent a lot of time on the content the content's the the easy part I could have done this website in very fast just from past experience the um content is the hardest part I'm sitting on canva and designing all these let's go to the FAQ here and see what's up with this okay so it looks like the
button link is missing right here so we literally just go to pages and contact and that's it super simple DB5 is really easy to use but let's get into the process of showing you guys how you can upload this website and literally get this exact same design completely free for yourself all right guys so the first thing you want to do to be able to integrate this entire website design into your store is to first go to navigation and we need to set up the main menu and photo menu to be exact copies of this
so let's hit main menu and we want to make sure that We have home in here which goes to our homepage we want to have shop that goes to our product then we want to have our story and we want to create a page on our story so how do we create a page You Bic Bally just open up pages and you create a super simple easy page you can just basically copy my story switch it up a little bit and then come in and add that page through this so we'll go to pages and
just click our story that we made in the page section super easy then Let's go to this one the contact page hit edit here and again we want to just make another page that's the contact page but I think debutify already makes that if it doesn't make it I'm pretty sure you can just go to pages and there should be like a Shopify contact one that's already made so really easy there to show you again really quick that our story is just this you can copy it and then we'll make a big header image I'll
show you how I made this one and you Guys can just put your header image in the story thing so I'll show you the page real quick the our story one I just inserted the image at the bottom just wrote this up and then just made sure it was centered that was basically it when it comes to the contact page I'm pretty sure this was made for me yeah this was made for me Shopify either makes it or de beautify makes it so just make sure you insert that then let's go over the footer menu
really quick this one's Pretty easy again we just want the contact page at the top our refund policy so how we get that is we go to policies at the bottom and we just do a refund policy want to make sure we do that with our privacy policy shipping policy in terms of service in this order so it kind of hands out like that this these ones are the same size but we like that little design feature it looks really good then we want to hit save there and the next thing we want to do
Is go to discounts and we want to create a 10% off code and make sure it says 10 off percentage put 10 specific spe products for our exact product and then keep all of these settings exactly as mine are we want to create that and then we want to make sure that we um have this imported in the website so now when it comes to fully getting this website this design that popup all of these features directly integrated into your website all you want to do is go to your Online store and just like we
did to get the normal to beautify theme we're going to hit add theme and we're going to do upload zip file and you're going to get this zip file through scrolling below this video on the course website scroll below this video in the description there will be the new Cup website zip file you want to download that then you want to hit add theme here and get it uploaded into your website so we got the zip file right here we want to hit Upload cool so we are waiting for this to upload in and for
me when I enter this website it's going to look the exact same right because it's using my product page it's using all the stuff that I've designed so if I go hit customize and go inside of it it's going to be fully exactly ready to go with the same header art with the same everything right because I already made all this art right my discounts are going to work all of this stuff is correct for me Because it's using my information so what you're going to have to do is come in and change out all
the images okay so we want to go in Click the image super easy just hover over it Click Change out the image to your header info we want to click right here welcome to put your brand you want to make some changes to this to make sure it applies to your brand you want to have your product come up right with your product images then we're going to have to go and switch out These right to make them apply and we're basically going to have to like kind of scrub the website clean of any new
cup stuff and switch it over to our stuff so when it comes to testimonials right we want to click in this I would change the image and I'll show you how I did all of this on canvas really easy switch up this to be some self-written thing that you make about your product make sure you do that for all the testimonials then you want to go to the FAQ make sure You switch all these like warranty switch all the text inside all you do is hover it you can see warranty here new cup warranty then
you can scroll down and see shipping times which is referencing this one change all the text and you can go down and see all of the different FAQs and you can add some in you can do a ton of different stuffff um you want to come down to this guarantee section let's see where the guarantee is right Here okay so we have this a little bit of how debutify works is you have template which is the page that you're on right so I'm on the homepage template you can go to product hit default product then
you have your product template but below this is a lot of the features and different settings that debutify can do so um let's go back to the homepage so even though you're guaranteed is up on the website it's it's being Referenced down here because your guarantee goes to all of your pages goes to your product page your checkout page your add to car all that stuff so we want to hit our guarantee here and we want to change up um some of these um icons if you need to but um hassle-free returns 100% satisfaction guaranteed
USA based customer service free onee warranty you should keep all of these and what's cool is when you switch your colors CU maybe your brand goes off the Blue color right so you want to go to Colors switch all these up so anything that's red make blue right or do your color of your brand and just kind of play around with these so to to give a brief explanation announcements is um the stuff up here so changing any colors you want to mess around with the announcement section page covers everything that's in these like middle
sections so this is all page and then boom this is footer right so footer is Down right here to change color for um page this would be like your homepage your product page your add toart page your checkout page all there and then we have this thing called drawers so drawers are like popups or like forms little things that people fill out um I don't think my it might pop up here my email the email popup that says 10% off your first new cup that is a considered a drawer okay so when you're changing colors
on The drawers um it's affecting those so you can take some notes on mine on the form elements on all of them I added gray form elements this one's darker for some reason it should be light we go light gray and yeah I basically just did like slight different shades of red some are a little bit brighter some are a little bit darker but it's essentially the same one brand red color I have some text that is all black some texts are white like the ones In the footer right so if we go to footer
see that text is white buttons are black form elements are gray so you guys are going to have all this colors and basically if you're a blue based brand then you just switch all these Reds to Blue basically and you'll be ready to go it's already set up for you which is super super nice so aside from that I'm going to save real quick the first thing you need to do is is fix up this homepage so you should have the Menu options all the same like this and they should be already fixed up right
you should have already made the story the contact page the shop in the menu navigation should have already been set up to your store or to your product um let's see what else you might need to switch these emails and phone numbers you can just hover them I don't know actually they these should autop populate from your store so you should be good there your footer Policies and everything should be organized that should be done so the main thing is just getting your homepage content organized right the image the text TT then this right here
is pulling up featured product so it's pulling up all our product info so you haven't done any product info so this will probably be blank but um when we get to the product stuff I'll show you guys how to switch out all this but don't worry about it For now then we have this image it's a featured image so you can see everything here we have a featured image so to mention all of the features that are in here on this homage we have a first thing that's featured content that's just blank I didn't do
anything on this and it's only showing on mobile because when we switch to desktop it doesn't have that spacing right and the reason I'm doing this is because the mobile and the desktop version are different this Image is on a slideshow that only shows on desktop I have a slideshow image here right there's the image only showing on desktop so when I go to desktop it's showing this image you see how it's a little bit cropped it's a little bit cut off because it it had to fit the correct Dimension sizes so if we go
look at this the desktop size recommended is 3,40 by 2,160 okay and then if we go to the mobile one which is this featured image only show on Mobile this one needs different settings right so we'll go back to the slideshow the slideshows weird it's not formatted to fit perfectly on desktop and mobile so for the slideshow show it looks really good on desktop so we have it only viewed on desktop but for the image to look good on mobile it doesn't look good in the slideshow so I'm on mobile so the slideshow to get
this big banner to look good you have to only do it on desktop cuz the mobile version Looks really bad when I add in this image on mobile it's really cropped it looks super stupid so what we had to do is add in a featured image below that's only showed on mobile it's on full width right because we do full width it's like cropped in like that so we want full width so it takes up the whole thing so basically all that you need to know to make this look good on yours is go to
slideshow hit slide right here and make sure you're creating an image with the Canvas size of 2160 by 3840 right here 3840 by 2160 and make sure you're making an image kind of similar to this one right product in the middle maybe people using the product on the sides and then just some little different angles of the product itself with transparent backgrounds and just some fun text pretty easy to make but I will show you how I made them so you want to add your desktop one into the slideshow and then you want to add
a Your featured image this is your mobile one it's already program so you guys don't have to mess with any of this stuff but you want to add this image in and then this image is based off these Dimensions the mobile image you make is 2160 by 3840 so let me let me show you what that looks like in canva okay so this is my image this is a 3840 by 2160 this is the desktop one okay and you can see really cool up here we have a a picture of the product this don't forget
Us come back very cool here this is my header image 4 desktop right and it's pretty simple so I'll show you guys what I did we have the red light therapy this is a piece of content I built for the product image right it was already here so I copied this pasted it in here it's all transparent right because we have the feature to do edit image background remove right there which makes it transparent I put in a really basic um like brick Pattern really simple easy right here you can go to photos just grab
one find something you like but this looks like tile in a bathroom and I kind of liked this one you can look up white pattern you can look up a ton of things to find um different stuff that you think looks good but um this was what I ultimately landed on a simple background I had these images from Alibaba I added in little white blurs to make it look transparent with the white Background right so this one was two images I had to put together control Z there but you have to get a little creative
right these were just product images from AliExpress itself that I took a transparent background on and then I put a shadow beneath them you can just look up Shadow go to Graphics first one there you can see I also did one here and I made it a little bit more transparent I just looked up red little Lasers right here just another transparent image and yeah just to make them blend a little bit well I added in some blurs to make it kind of all go together if you're interested in the fonts this one is now
bold this one is just now this one has the extra bold on it pretty simple right it looks really good but essentially this is nothing crazy very simple basic stuff a little background some text this was just a little something I whipped up quick Little red lasers to do the red light therapy enjoy the relief you deserve just some fun little text that fits in with the brand just some images of the product and we're good to go so this is the desktop one and this is the size 380x 2160 so let's see what we
need for the most mobile one we'll go to featured image or no we'll go to slide then the mobile one 2160 by 3840 so guys to break down everything that's in this homepage template the First thing we have is um it's a little bit confusing because we have a mobile version and a desktop version some features are only visible on mobile like this featured content bar that's empty is not on desktop right so for you to make yours look like this and to to switch out all the content with your new content there's a couple
things you need to know so we have a slideshow the featured content's Blank That's only showed on mobile right not On desktop then we have a slideshow that's only showed on desktop because this slideshow looks good here but when it's naturally converted into the mobile version it looks super blown out and weird so the slideshow only shows desktop and then we have a featured image that only shows mobile so there's separate things that are creating like a desktop version and a a mobile version if that makes sense so to get this image the dimensions are
3,840 by 2160 pixels and you basically just want to insert the image once you make it up on canva we've got the sizes here 3840 by 2160 we have our big image here and I'll explain how I built it how I made it to break it down for you guys you just want to come in and insert it in the slide in the background image desktop and then you want to go to featured image and and import the same one here on the mobile version the settings are already made for you guys It's already ready
to go you just need to insert the image so how I made this image is actually really simple even though it might look a little complex also really cool we have like the product up here with like the please come back don't forget us you guys will automatically get this you'll just have to switch out the image so it has a picture of your product and we'll show you how to do that so in here this is pretty basic guys all I did was look up Like a white pattern cuz I knew I wanted a
white background but but something that wasn't like over the top and I just found something that looks good I'm not sure what this exact one was you can go to photos look up stuff and keep going until you find something you like could have been that would have looked great as well um but this one just looks like a bathroom and um I don't know I really like the look like a like bathroom tile all I did was grab these images off Alibaba you can see this is just an image that I did the background
remover on then this one I had to pair together because it was too big I grabbed it from copy and pasting off the bio of an or the description of an Alibaba listing and I just took the background remover on them and then uh use the background remover and then I just use these white blurs you can just hook up white blur go to graphics and it was um this one and I did these to kind of make the image feel Like it's not so square right that doesn't look as good when it's a blur
like this it just looks a little bit more fancy okay so I added in a bunch of blurs just copy and pasted them to make it look like a nice fade effect I mirrored these up and this red light therapy thing I already made for my product image right we can see that right here red light therapy so I already made this image up for the product image I just copied it on canva Pasted it in here and then the text if you're curious is now and then now bold and I just wrote a couple
little things enjoy the relief you deserve shows the product in use little like feature about the product showcases the product cool I just really liked this content so I put it in the middle said enjoy the relief you deserve and just showed the product at different angles so feel free to take this template but apply it with your images obviously and just get creative You have to be a little creative you have to find a design that works probably make that a little bit smaller or something but you have to just play around with it
and ultimately when it comes to Web Design This is where you're going to be spending most of your time right this stuff's already done for you right you guys are getting the huge benefit of already getting a ready to go website all you need to do is switch out the content and some text and it's Pretty simple so most of your time is going to be spent in here making these images so this is my header image now we're going to need to come down like I said fix all the texts here um we will
fix the product stuff later we want to insert a new image here you can do the all new you can copy something just like this and have your product with a transparent background in there maybe add some shine to it some colors use a background that's within your color like If you have a blue background or if you have a blue based brand you can look up blue background put a gradient like that in like this is pretty cool maybe if you have like a a product that's like really happy Vibes you could definitely do
something like this feels like a summer day you can do something like this it's more artsy do tons of different patterns and just find what works good and make sure all of your content pieces are Transparent so it shows your background right and then you could maybe look up a Blue Blur and use this to help fade right or maybe it's a little bit darker you need this one so be creative try to follow the same Design Elements I'm doing because it's going to make it the easiest for you but make sure you have um
good content here this is just kind of like a brand image a product image that's thrown in for um fun make sure You go switch out all these testimonials you can do it just by clicking them going over there and picking new images so how I made these images was just by going to canva and hitting up an Instagram template so they have an Instagram post option that is just a 1080 x 1080 so get in there then you want to go to frame type in frame get this drag it up until you see this
Square make sure it's fully in the frame of the square then literally just look Up girl look up boy look up man go to photos and just grab one that looks like an actual person like right that looks like an actual person that's giving a review this one doesn't as much cuz it looks like a a professional like photo shoot like this looks like a candid image that's why I use that one this kind of looks like photo shoot commercial stuff like it it's a little bit harder to believe right especially this you just want
a picture of someone That looks very like normal not like super posed big like photo shoot picture like this one I guess would be okay someone would use that as a profile picture like these look super commercial right like don't use ones like that and then you can easily insert those is the image and then U make up your little text for the review give them a name and that's basically it and then once we actually are getting like progress with this brand obviously we will have real Reviews in but for now we just have
those for the start when it comes to FAQ again like we said hover over it make sure you have all of these switched out filled up and good to go make sure you're about us is Switched your links should already be taken care of and now let's jump into the most important which is our product so hopefully we have story contact done everything else should be done last thing we really need to mess with is the shop section right Our product page so so the first thing we need to do on our product page is
get these little icons organized and fitting our product so these are called the product bullet points you can click that right here it is under your template of your product page you go to it's right here um below account settings you want to click into this and basically you can switch all the icons so you can hit view available icons right here and it's going to show up all of the icons you Want so maybe your product is a technological product that um I don't know has some sort of benefit to it right it can
um you can find Icons that fit your product it doesn't have to be these little heart favorites because this is like I don't know I'm almost thinking like Minecraft healing like healing your body I don't even know I feel like the hearts fit but you can do a ton of different ones right you can literally do any of these icons maybe I Want a bunch of thumbs UPS let's go find the thumb up right here so the code is thumb up copy and then when we're in our little icon section you just do thumb up
and now it's thumbs up right maybe we want all of those so we go to all the icons hit thumbs up instead of the favorite one and we can easily change out all of those and you basically just want to make sure your product is in um all of these so the visibility you want to switch it to Product based for all of them and make sure it's the new Cup right here so they should all say product based and then have your product in there the icons you switch right here and yeah pretty simple
you just put in your bullet point that you want and it'll make all of those so um I think I am going to not do these ones I think I'm going to keep the favorite come back switch all these really easily so um something to note when You're in make sure when you're changing anything doing anything with your website that you're in the mobile version because all of your viewers are coming in from mobile they're not coming in from desktop so when you see these like self- application if these texts right here they're lining up
because I consciously did that if we go back into the new cup stuff right here if I type a lot more just random words see how it does another row so I had to consciously Make these a specific size so they all are on two rows and end perfectly like that with the high quality one that was like the only word I could fit in was high quality because if I have one more text then it Boop drops it down here and makes it look a little bit uglier okay and then when it comes to
quantity this is the next thing we want to fix is our quantity breaker with our exact pricing the quantity breaker is right here quantity breaks you want to click that Go down here and show on product page all these settings should be totally good just make sure your product's in and you can switch the quantities you can have buy five come up right here right but we want buy 1 buy two buy four you can do a buy Six the most important thing here is making sure the pricing is good so how this works is
the 20 is the amount saved so if I do 30 is the amount saved watch how it affects the price it goes to 70 instead of 80 so you'll have to figure out how much you want to give as a discount for your customers I get my product for $14 I sell it for 50 that's my margin it's like a 72 % I believe you want to make sure that the amount that it costs to buy to is giving them a decent savings but is still giving a good margin for you right so for me
to sell two of them it costs me 28 bucks right 14 * 2 that's my product cost cost me $28 so if I sell it for 80 let's do 80 minus 28 I'm still Making $52 and I'm getting someone to spend $80 on my store instead of 52 so this is very worth it for me for them to buy four Let's see we have 14 * 4 cost me $56 in product so 150 minus 56 I'm making $94 on that sale profit so it's worth it to me because if I have a $90 profit on
my $150 sale that's still really really good numbers but they're still getting a large perceived discount of 50 bucks it's basically buy three get one free is what this buy four option is So make sure your numbers are good make sure you're still getting a big amount of profit um you can kind of see that my product sells for 14 or that I get it for 14 sell it for 50 and these are the numbers that I deem worthy for myself so have something that mirrors for your product and make sure you have fixed amount
by two by four and then make sure the quantity is leveled with it by two 2 quantity by four four quantity and make sure that they are getting a good Discount but it's still profitable for you so now that the quantity is organized the next thing we want to do is make sure that these little product blocks are organized right the're return specifications and shipping details we want to put our information in here so how we access this is going to the product tab section right here and you can see each tab has its own
thing so this is all organized and ready to go you just need to switch out the Information within the text area you need to switch out from your brand name and you can keep the 5 to 10 day shipping because that's a decent average it's usually like 7 to 12 days but then I say that um it takes us a couple days to fulfill the order to like process it right right um from the back end to like actually packaging it and selling it so it ends up being like 7 to 12 days but I
just put 5 to 10 here and then our customer support can um kind of help Them out of hey we have like a 2 to three day processing time to get your order um finalized ready to go so that helps them understand and then the actual shipping itself does take around 5 to 10 days so you can keep that then you can go to the next one and then change this text here to have your email and do whatever changes you need to do necessary there and same for this one just have the specifications of
your product the dimensions size all that fun Stuff next thing we need to do in this one's big is we need to create our product images that create this really big effect here this is huge guys this is like the main selling point this is where the customer is going to be viewing all this stuff and deciding if they want to buy or not so this is really big this is what I call like the children's story book right big images oh little text here oh cool red light therapy wow 30-day money back guarantee Ooh
easy to use I can put it on my pesky like shoulders and um neck pain that I have and I can do it myself no one has to help me wow simple controls to use it easy to reassemble and clean wow I can buy two and save an extra $20 wow cool images good I can see that this is something that's going to help me and then the reviews and all that stuff so we need to be storytelling really good here and the main thing we want to give them is say hey this is going
to solve Your problems this is going to make you feel better this is going to improve your life and it's safe it has a 30-day money back guarantee it has a oneyear warranty right we have all these things at the bottom we have all this good stuff here that's going to help them feel safe okay because when you see this brand they're like wow this is a real brand this is a real company they're selling high quality products they're they're offering a lot of guarantees They feel safe right so they're ready to purchase but the
main thing that's selling them is this section so how do we do this if we go to our product section you can see that we have featured image featured image featured image featured image so this big storytelling thing is actually cut up into 1 two three four different images so let me show you what those look like on canva you can see what they look like here big template size big template size Big template and that's what's creating this big story so how we do this is we want to go to canva and we want
to create an image that is the size of 2160 by 3840 okay this is going to give us that big large template that we can start designing on and the main thing we want to do is duplicate it four times 1 2 3 4 and we want to kind of create a story and this is going to be like our children's story book that helps them Decide if this product is a good fit for them right so we want to pick a design that can be in the background that's going to look like it's infinitely
repeating itself cuz for example if we do you know that red background I was using so if we use this red background that I had for like the the red light therapy and some of the other images I used um like this one this doesn't work because it doesn't create that story line Feel when I duplicate this there's harsh black lines that show that this isn't a single image we want this to feel like they're scrolling through a single image right here it kind of doesn't feel it like it right because the design I did
like I could blur all these out but when I did it it looked a little bit weird so I just kept it like this but you can see I did some blur there with those white blurs some white blurs here to make it look better some white blurs white blurs To make it seem seamless right because the the line that ends this image cuz this is one image right here you can see it the line is just the brick line right so I was I was very conscious about that right here so that little brick
line matches up with this and makes it look like it's one continuous story so feel free to go grab this and do the same um brick one if you want and then just develop your story right grab your product images Because you already designed these ones so go grab copy and paste them and try to create a story line that can give off the feeling of this let them know how this product is going to make them feel how it's going to improve their life and yeah it's it's basically just that it's simple text in
there to kind of illustrate what's going on I did the Bold the now font and the Bold now font which is what I use for my logo as well and we just say a little story hey you Can buy two and get $20 off you can save 20 bucks if you buy two you can enjoy the relief you deserve shows the product in good lighting with cute little Shadows on it to make it look nice shows how easy it is to assem and clean shows the simple controls shows that they can use it on their
self and get red light therapy with a 30-day money back guarantee so go grab your assets off Alibaba go grab your images you've already made and start copy and pasting Certain things in to make a big storyline so I hope that gives you Insight on how you can create these have some fun with it get some friends to help you throw some of your stuff in the community group I can review it and um help give you guys pointers on some of our like live Q&A we do and stuff like that but you guys really
need to spend your time perfecting this getting your images for your storytelling section is huge it needs to be really good so spend Like 90% of your time designing your website on this alone this is massive if it looks like you're not going to get sales so really big one there take some pointers from me take some Design Elements you're you're 100% safe too I'm not going anywhere with this this product I'm not even I'll probably run some ads on this just to show you guys what running ads looks like but essentially this is going
nowhere so you guys are are free to use this um design And style and and all that stuff but I wouldn't really recommend using this product because I bet a lot of people are going to be using this exact product and try to make a copy brand so your reviews section should be autop populated in here from your reviews that you did on Luke's really nice your FAQ should Auto populate in here um if it doesn't just come in again and copy and paste the sections from your homepage that you already switched paste them in
Here make sure your button is functional make sure your FAQ is the exact or your testimonials are the exact same like the homepage make sure you create that new image rewrite some text for your guarantee and switch up any of these if you need to it's just the icons right the icons right here changing some words you can also do straight up images but um I think the icons look the best now the last thing we need to do is this add to cart process and this upsell so when We hit this we get an
upsell right of a lifetime warranty and I really recommend you guys create a lifetime warranty for your product and sell it at a decent price point a lifetime warranty for only $5 is insane but almost no one is going to come like if if their product actually did end up breaking like 2 years down the line nobody's going to even remember that they have this right like the actual rate of people sending in their broken product cuz for them to Get the warranty they'd have to send the broken product in to prove that it broke
and we send them the um new one back which it really wouldn't cost us much it only cost us 14 bucks and the rate of people doing it like if we get five if we get three people to do this we made 15 bucks do you think all three of them or do you think maybe only one of them will get the warranty later down the line right so this just prints money so you want to make sure if you're selling Like a $100 product definitely don't do it for five maybe do it for 10
or for a lifetime warranty but it's really simple to make this so what this section is is called your upsell popup I'm going to click it here make sure you have your pricing in correct make sure you have lifetime warranty product trigger you want your main product product offer you want your little warranty product so you can um I believe click right here and it'll say like make a new product or Something but the easiest thing to do is just go to your products so I'm going to open up a new tab go back to
the homepage then for a product offer part we're going to need to add in a new product right so we going to need to go make a lifetime warranty product and it's super simple you just go to exit hit products and make a little lifetime warranty so you'll hit new product add it in and your description and images are very basic so I'll discard this go Into this one you just need to make the the name of it add in a little description enjoy a lifetime with your new cup for as little as $5 right
cute little thing compare at Price usually a lifetime warranty would be $20 but it's only five cost per item is literally zero this is pure profit and almost no one's going to be actually getting it and that's basically it you just go create a cool little image I just found a little lifetime guarantee badge Directly on canva itself added in some text use an old product image of the red light therapy and it's easy to go looks really professional right so we're recycling a lot of content to make things look amazing let's go back into
our store get back to our product page and go to our upsell popup click right here and just make sure that the product trigger is our main product and the product offer is our lifetime warranty then the next thing we want to do is go To cart and we want to make sure that we have all of these functioning correctly so in our cart we have the template the page content section um we can go up here and you want to make sure these things are off like delivery date and stuff but for cart discount
you want to make sure that's on cart savings and you want to make sure it's actually functioning right like if I add um something over for $70 then it goes to free shipping so my my threshold is hit For 70 bucks so when we get on our cart we want to go to cart goal and make sure that this goal amount is something that is more than our product cost but it's easily attained through adding two of our products right so I set my goal at $70 so someone's like oh if I spend 20 bucks
more I'll get free shipping you know maybe I can get a new one I'll get a second one for my friend so now they're well over and they get free shipping right so if you're selling A $40 product make sure you have like a $60 shipping goal or cart goal right I'm only selling in the United States so it's only this um but they have it set up where if you're selling in Canada you can have Canada function on a different one based on the IP of the customer so you can write Canada region so
if someone's from Canada you can have a different golem out but we just want United States we're only selling there and our goal amount to be something that Is more than our product cost and less than the cost of double our product so we get people to add one more in for the free shipping right and we want to make sure that our buy two discount works and I'm pretty positive that that discount is populated by your product page and the quantity break option that you set up where they save 20 bucks if they get
two right I think that auto populates so it reflects in the car but if you're having any issues with your discount Code not working you see buy two name it's it's it's up right there that's what it's pulling from so if you're having any issues with your discount um codes definitely reach out to the debutify support team they are really good they will get back to you very fast and you can even give them um an admin access to your store by doing this we'll hit exit go to settings then we can do users and
permissions and you can see I made a Dey staff account where it's just Support at De beautify then they can come into my store I just gave them all permissions cuz I trust them and they can come in and change anything hey I'm having this issue can you please fix this and their support is actually really really good so um they can come in and help you with any issue you're having but essentially after that the only thing we really need to do is like make sure our checkouts good so once our cart is organized
the last things we Really need to do is just like insert some logos so you can just click right here insert your transparent logo that you should already have made make sure that's a 1080p insert that in for the mobile and the default and basically that's kind of it we just want to make sure our logos are in our menus is looking good our navigation is functional when we click on anything it sends us right to where we want to go there's no issues right so we want to Make sure our logo's in um we
can hit up here go to theme settings and then scroll down to favicon so in the favicon you want to make sure that it's your product image right here so they're going to see oh that's that product I was interested in right up at the top of all of their websites they have on their desktop if they're on it right going to be on mobile like 90% of the time so it doesn't matter too much but I think having your product is your favicon is a Really good idea so put that in there or if
you don't um want to you can just do a logo but if you don't have an icon logo and you just put text up here it's going to look really bad so that's why I like doing the product image so make sure you have that in the favicon or fat fave icon whatever that is then scroll all the way to the bottom and go to your checkout and make sure you have your logo put in here as well in the Custom Image make sure it is Center and large And change change your colors to your
brand colors right so if you're blue change blue here if you're purple change purple there and that's basically it guys you should have a fully functional ready too website that easy so if you had to come in and custom design and organize this all yourself it would take way longer but that's essentially the process you have a fully functional website your discounts should work and this is ready to go for video Advertisements right it's not the absolute prettiest it's not like insanely high level but it's really really good for day one like really really good
it's well branded you have your guarantees in there you're conveying trust you're offering deals you have popup sales sticky add toart all these other features the little moving out to cart all these other features you have to download a ton of apps and organize and the beauty of Having to beautify is the fact that you guys can just download my template switch out some images switch out some content organize a menu and you're ready to go on your website and this can work for any brand you do in the future maybe the first product you
do doesn't do too good maybe you want to try another brand later down the line you can use this theme forever super nice very nice so let me know if you guys have any questions at all any website issues Please first reach out to the beauy they can help you they can literally log into your store and literally Hands-On help you they can get on video calls with you they can do amazing things their support is very dedicated and very very good I have done support you can see that I had some issues I had
them come into my store and ultimately it was a very easy process so if you're having any website design issues make sure you go talk to them first and if there's still Something that you're struggling with try to reach out to the community group and we will try to help you the best we can but debutify is definitely the people you want to reach out to now your website is pretty much done the last thing you want to do is go on and make a purchase you want to make sure that this works so go
through just like you're a brand new customer you go on the homepage you go wow this looks nice I want to see I want to see what this product is so you click on it wow you go through it wow maybe I do want to get this frequently bought together the this feels like Amazon right like this gives them Amazon Vibes which also conveys trust so yeah maybe I would want a lifetime warranty oh if they don't want it they can just click it off cool little feature so they add this to cart right if
I add one more item I get um the free shipping and then oh I can add Two more to get an extra 50% off so the three doesn't work but when I do that boom highest discount applied then I'm getting $155 sale but technically they would want five lifetime warranties right for each of their products or four since they're getting four of them and that's $170 sale for me that cost [Music] around 56 bucks so good profits there um and you want to make sure it works right so obviously like put this down to One
but um all you really need to do you can just delete this one is go into your discounts and create a 100% off discount code I'm actually going to order two so I get the free shipping go to checkout and then you basically just want to come in here make a discount code that is 100% off amount off of products discount code percentage just call it 100 100% off specific products pick your product there add this so you want to create this and then Literally go order your product you want to go in add it
to cart um check out and use your discount code here and make sure that everything functions and your order comes up in your order section and that conveys that everything's working your discount codes your full process the store is fully functional and ready to go for the next step of testing but there is one last thing you guys need to set up this newsletter thing I did forget about that One so this newsletter popup is really important let's go back into the store hit customize and we access the popup by going to theme settings scroll
down to newsletter popup right here keep all the settings the exact same I think the time trigger 40 seconds is really good or a scroll depth of 60% that's what I have you want to have 10 off amount 10 for a 10% discount and that's why we needed that 10% off discount I told you guys before So um if you don't have it you can go make it I don't know why these these aren't working but you can go into discounts and make the 10 off once you do the purchase make sure you um you
delete this because you don't want someone typing in 100 and get in a free order but you want to make sure that you have this 10 off discount code it's it's called that and then in your newsletter itself if we go back to the store to get Back to it we go to theme settings scroll down to newsletter popup and we have our 10% off 10 on the amount 10 off on the discount code name and that will give them the 10% off discount code when they do the newsletter so to get this image this
one was kind of hard so let's go in againa let me show you how I did it so this is the image the size is 1,400 by 1,000 and it's pretty small within here but it's right in the center it's a little bit Raised up I think the point right there is the straight middle but I have it a little bit down and basically what I had to do is because this needs to look good on mobile and desktop this popup and they have completely different frames so on mobile it's a very wide image and
on desktop it's a square so you need to create something that's 1,400 by 1,000 and you need to get it in a similar size as this so this is your reference keep it in a size like this And it'll look good on mobile it'll look good on desktop you can put it smack dab in the center it should be fine but make sure there's like a lot of room on these sides I just added in a little Shadow up there as well but um get a good back image that fits your brand your colors all
that stuff and use the same font this is ultimately really easy this is just an image of the product little lasers behind it the now bold the now bold this one um yeah they're both got The little extra bold on them super simple super easy but you need the sizing to be perfect so the way you can test it is by loading up the site on desktop like this you can go hit View and it has the scroll feature 60% scroll it'll pop up so you can see o it looks good there but you see
it's a square but then you go on mobile and it looks completely different so you want to get website loaded up on your phone and make sure that your image looks there and Like oh it's a little bit off it needs to be a little bit smaller so we'll drag it a little tinier we'll put it in then download it again upload it again and then go recheck it on desktop recheck it on mobile kind of sucks kind of a little bit of a process there but that's how I did that to make sure that
the sizing is perfect now something else I don't know if you guys have done this but domain should be connected if you're trying to look up your store on mobile or you hit Like the view here and it doesn't come up with like your actual link last thing I want to go over is um making sure that that's in there perfectly so go to domains make sure this is set up if it's not hit connect to existing domain go through it again and make sure it gets connected if you're having any issues with Google G
suite and like the Google workspace stuff porting it over go to the Google workspace support and talk to them and say hey my Domain isn't transferring over talk to them make sure it is then last thing type in password in the search section and go to remove password for online store and make sure that that is clicked off right here it' be some like little password you want to make sure that this is off and some last couple little things we want to make the title and meta description and then the social sharing image so
the social sharing image is in a similar Dimension to our Header video our header picture this one so we can just use this this as it so I'll just um import that in so for the homepage title I'm just going to copy and paste my product name in the homepage title and the homepage meta description is going to be the little about us and that will be good so make sure you put those in and then make sure you get this image cool now we got that imported and We're going to hit save and then
this page title will change to this and The Meta description will change to this and the link and everything will change so when you share this to someone like if you text someone hey go check out my website it's going to populate this information that's really good when it comes to Google analytics Facebook pixel and all that stuff we will add those in later we're basically in the testing phase so this stuff isn't super Important now but once our store is doing good and we're getting sales and we're building the brand the Google analytics Facebook
pixel and all that stuff stuff is extremely important so your website should be fully functional you should have done your test order seen it come through and um had zero issues there your site should be fully conformed to your brand your Vibe your product and you guys should be fully ready to go to the next step if you have Any questions when it comes to website please reach out to the debutify guys I will have their support email below this video so you can scroll down and see that next to the zip download and we
always have the community group your Student Success managers and me able to help you out with any questions you might have so good luck with your website design have fun rewatch this video multiple times if you need to and I will see you in the next one peace and Love guys what's going on guys welcome into today's video we are going to be setting up clavio to do some abandoned car email flows which essentially is just going to send out emails to people who add our product to cart but they don't purchase we're going to
be doing this through an app called clavio and we're also going to be using the same app to do email marketing campaigns and blasts letting people know that we have certain deals Going on but we will get into all of that in a future video today we're just going to set it up get our abandoned cart flow going and this is going to bring in a ton of value to our store especially when we start getting into paid ads because when we're paying for people to come into the website and they're not purchasing but they're
adding to cart we want to make sure that we can retarget them send them an email and get them to make that purchase so we Can soak up some more money because we're going to be spending a lot on ads in the front end so having a system in place like this to get some more money money out of the back end is going to be a lifesaver long term I don't want to waste any time so let's get straight into the [Music] [Music] video all right guys so the first thing we want to do
is scroll below this video And click the clavo link this is an affiliate link so it does really help me out when you guys click this and ultimately that's the only way I can get this course out for free so when you do click these it does mean a lot once you click the link you're going to be sent to a page like this make sure you fill it out and then hit create your account next it's going to ask you your Shopify URL so you can get connected so just put that in mine autop
populated yours might Do the same then hit continue mine asked me to log in really quick so I just logged into my Shopify then it sent me to this page all we need to do here is just hit install app then we want to hit continue on this page and make sure to put our sender email address as our business email so mine is hello atth cup.com then hit continue click email and SMS then it's going to have you verify your email so just go open up your business email and click the link They send
you then you'll be sent to a page that looks like this you can hit skip now because we shouldn't have any sales on our website yet but if you already have some sales make sure you go to your customer section in Shopify export all of your customers information into a CSV file and import that here and you can follow their easy stepbystep guide by just clicking import and going through all that but I'm going to hit skip for now next you can build out your Brand Library which you can put in all your logos all
your product images and stuff like that but I'm just going to do that later so you can hit skip for now and Skip for now here as well next they're asking us to set up SMS which is basically just text notifications for the same abandoned current flow that we would set up for email and this is really good to set up if you're only targeting the US so that's what I recommend to start Brands but if you're Targeting worldwide you're selling to multiple different countries it's going to be really hard to text all of them
there's so many different rates in some countries are extremely expensive if you're only running advertisements to the United States it is really good to set this up but we don't need to do it right now next it's asking us to set up an email welcome flow which we'll get into later we don't really need to do that now this is more when we're kind of Scaling up and we're hiring an email marketing agency to work with us so we'll hit skip for now on this as well basically we can ignore a lot of the setup
stuff and just go to flows and hit up the abandoned card now clavio naturally sets something up that's going to send them an email after 4 hours so basically when someone clicks to check out and they put their information in but they don't purchase it's going to wait 4 hours and then it's going to send Them an email saying hey you left something behind then 20 hours later it's going to say hey your cart's about to expire make sure you purchase and this honestly just isn't the optimal way to set up the abandoned cart flow
so we need to get in and change some things first thing we need to do is go to this and set up a 30 minute delay so let's click minutes go to 30 and hit save next we want to rewrite this email so it's obviously customized to us the product We're selling and it has a way better subject the subject is this little message right here it looks like you left something behind nobody really cares about that that's such a typical response from a company from a business and it's not going to really Peak anyone's
interests or get them to click into it so let's click into this and get um editing all right guys so once you land in this email editing section you want to make sure you go check the Template that I built that shows you everything you need to copy and paste to design these emails so you want to copy and paste the subject line in here just like this then you want to hit edit email and go grab the message right here and paste that in as well and then we're going to need to go onto
our store and create a discount code called five off so go into your discount section hit um create discount here hit amount off products and make sure you put five off In all caps then you want to do a percentage put it at five and you can just set it up just like that looks like it actually wants us to select um a product or a collection so I'm just going to select my only product put that in and hit save so we should be fully good to go there so what's really cool about clavio
is they're integrated with Shopify so it's going to automatically grab the products the titles the costs everything and insert that here so you Don't need to touch anything there then you want to come to this button and just change it to your colors I'm just going to eyeball it with my red color you can go just grab the exact color from your canva um logo design you can go see everything there and that's basically all we're going to do for the first email we can hit save and exit right here usually I keep my preview
text empty and I want to do something that creates curiosity like first name what Happened what's wrong is everything okay or have any subject lines like that and people going to be like wait what is going on why is this person asking me this and this is going to get way more people clicking and opening up your email emails if you just use the basic generic subject lines that clavio offers it's just not going to get your percentages the place you want it to be when it comes to open rate click through rate and all
that stuff with your emails Then we can hit done at the top right corner next we want to go down to this Trigger Time and set it to 5 hours then we need to go edit our second email so let's hit edit right here and we want to change this subject line to first name are you there then you want to hit edit email come in here and change the section this is going to be pre-built in with some crappy message and paste in the one from the template I always like to do the text
alignment in the center Like this going to come in and make some of these bold so make sure it looks like this and there something at the end that you're going to have to do so right here it says we can't wait for you to try your new cup obviously you need to come in and put your product's name in there and we now need to create a code that's called 15 off so let's go back to our discounts and set up a new one come in here put 15 off 15% hit specific product and
click our new cup and we should be Good to go there next let's come in here and um turn the drop shadow off and use that same red or obviously whatever your brand color is if you're using blue put that there and we should be good to go let's hit save oh let's hit preview and test cool so this is what it should look like it should grab the person's name show the products um I think there was some issue here oh this is because the the person tipped $17 so it um is showing their
tip here and there's Obviously not a quantity for that so there's no issues there this is for if someone actually ordered it's just grabbing my data from someone who purchased on my my site so everything looks good here hit done hit save and exit then hit done now we need to create another trigger so I just hit clone right here and then we want to drag this below and then this one is going to be set to a full 24-hour DeLay So let's click into this do days and switch it to One then hit save
then we need to clone this email as well and drag it below so we're going to have three emails in this abandoned cart sequence um then let's hit edit right here and then the subject line for this one is this is your last chance with the first name there so let's hit edit email first thing you want to do is come in here and paste this in based off our template we can't hold your car any longer then come in and paste over the message in the body Of the email and um we are using
the exact same discount code 15 off and we're building urgency saying that it's going to expire in 24 hours since we cloned our last email everything should be good with the red button so we're good to hit save and exit and hit done and we are good to go this is our full abandoned cart flow and this is going to be saving us thousands of dollars when it comes to scaling up our store long term for example if you're spending like 2 3 4 $5,000 a day on ads then email sequences just like this one
can be bringing you in an extra $10 to1 15,000 each month very easily on one of my biggest months we did $360,000 in sales and just our email sequence alone was responsible for 40,000 in sales so trust me this is extremely worth your time and you need to get it set up next we can come to the top and click review and turn on and hit dismiss and basically that's just going To make everything live so hopefully when we refresh all these will say live instead of draft and it looks like we're good to go
so anytime someone hits the checkout button puts in their information but they don't end up purchasing they're going to get this email sequence at 30 minutes they're going to get an email at 5 hours they're going to get an email and at 24 hours they're going to get the last email and that's basically all we need to do with Clavo at this moment later down the line we're going to be utilizing SMS we're going to be utilizing email campaigns for certain holiday certain deals that we're trying to offer this is especially important in quarter 4
but we will get into all those details in a later video make sure you guys get this done it's extremely important and please use those affiliate links it means a lot much love guys I will see you in the next video peace all right boys now that your Website is basically ready to go you've done your test order your website is fully functional then it is time to start diving into to content creation today we will be diving deep into the dopamine slot machine and figuring out how we can utilize these crazy platforms to make
money for ourselves so with without further Ado let's dive [Music] in all right guys when it comes to starting your journey into e-commerce Starting your journey into marketing we are pretty much ready to go we have our website we have our brand we have our product we have the 3pl integrated in if you still haven't integrated the 3pl team make sure you do that get them integrated in it's extremely easy they can also walk you through the process but essentially if you're on this video and you followed all these steps you're fully ready to go
and to dive into your marketing Journey the first step in this Marketing journey is understanding content creation and understanding how to utilize organic content how to run an account when to post and most importantly how to make videos that actually have a chance of going viral getting you free traffic so you can then understand okay this video works it got us some sales then with those sales you can utilize that money to run your paid ads and you already have a video ad that works well so the organic route is going To be our testing
grounds it's going to be extremely important and Paramount to Our Success mainly if you don't really have too much money to get started right if you have a couple thousand dollars to throw into ads that you can easily lose and you're not really scared about that then your journey can be a lot faster and a lot quicker and ultimately it might cost you a little bit more but it is going to be a little bit faster but I honestly recommend starting with Organic Content because in the end of the day you need to understand what
content works and what content doesn't you need to know these Tik Tok algorithms these Facebook algorithms YouTube algorithms Instagram real algorithms you need to understand how all of them function and how you can properly utilize them because that is going to be what propels you to your future successes down the line you have to understand how to make good videos what Hooks work and Ultimately you kind of need to be a professional in this space of your e-commerce Journey this kind of needs to be your bread and butter you need to be the guy that's
looking over content right from your ugc people from the models you hire from photo shoots you do later down the line you need to understand these algorithms and know hey this works this doesn't work hey our brand has a really high success rate with videos like this so you can train The ugc people that make videos for you or you can make them yourself you can edit them up and you know what works so you need to crack the algorithm for your specific brand and it's different for everyone but today we're jumping really in depth
on the exact process of how to nail it down the foundation of everything is very concrete when it comes to these algorithms and what works but it's all up in the air when it comes to your audience your brand your product And the first thing I want to go over is that these social media platforms are dopamine slot machines they are giving people happy chemicals based on the videos they see if they see something really sad it's giving them a release of emotion if they see something really funny it's giving them that huge dope mean
release that they've been looking for they're going to share with all their friends and ultimately they're sitting on the slot machine continually Scrolling on the feed looking for that dopamine video looking for that Viral thing of like no way this is crazy I have to show my friends so this is like the biggest secret if you understand that all of these social media platforms are just dopamine slot machines the only goal behind all of these platforms is to help give content that other people make to other viewers that can see the content and have an
emotional reaction have a transfer of energy a dopamine Release that is all these algorithms are designed to do so if you can make your video a dopamine release for the people within your Market within your space like if you're doing um golf videos if you can make a super badass funny entertaining exciting video for your brand and if it speaks the language of the Golf Community you can bet that they're going to be sharing it for free they're going to think it's so funny and you can make this video a slight Advertisement for your brand
you can throw your product in but the main focus isn't your product that's a subfocus within the video right we want to focus on how do we create engaging content how do we make cool videos and it just happens to be about our product it just happens to promote our product it just happens to be directed towards the people that would be perfect for our brand right and ultimately we'll be going over a ton of people that are Doing this very well right now and studying their methods and strategies so we can utilize it for
ourselves and that brings us into our next talking point the biggest thing you can do is find someone who's succeeding and mimic them right that's been the entire theme of everything I've taught you guys hope that has been transparent in the words that I'm saying and in the videos that I'm making for you guys that anything we do in life we want to find someone who Succeeds and we want to mimic them and then make it our own we want to take the foundation the essence of what they're doing and make it personalized make it
unique make it a part of our brand right so the best thing we can do is study others and recreate the things that they did that worked very well for themselves so it's important to find people that are succeeding when it just comes to content in general right people that are just doing amazing numbers like Mr Beast Like obviously he has cracked some codes that we can utilize especially with his brand febles the chocolate bar companies we can see his ads and literally take notes on him and understand okay he's he's telling stories in his
ads he's going up and doing random interviews with people making them go on some crazy trip and then he gives them a chocolate bar at the end and like a hundred bucks or something and we'll we'll dive into his ads but it's really important to Find these big players find these big huge companies these big personal brands that consistently go viral and study them but it's also important to take notes from them and to take notes from the top person in our Industries that's selling our products or something that's very similar for example if we're
selling teeth whitening stuff we need to study High smile if we're selling golf stuff we need to study golf daddy if we're selling some beauty product then It might be good to study bleam or Tula or S if that's even how you say it I have no clue but these are all companies that we're going to be diving into their ads today and I want to show you guys what works right because if something works on organic it's most likely going to work well on paid ads as well so we're going to be jumping into
these Brands studying their video ads studying the organic content they post on their Tik Tok accounts on their Instagram Accounts Facebook accounts and usually you'll see a common theme of these people really suck at organic these brands are really good at paid ads but they're not too good at organic for some reason the stuff that they post just never hits they don't know how to use the algorithm properly so we will give you some extra tips on top of that to make sure that your videos can pop on organic and they can transfer into high
levels of success when it comes to paid Ads so let's dive into studying some ads and then we'll get into the content blueprint the strategy and everything you need to know to recreate this for yourself all right guys we're here in my computer and the first company I want to go over is ble these guys are really good and I have spoken privately with a top eight almost a nine figure guy within e-commerce he is responsible for over 50 million in sales personally on his personal Brands and all he does is E-commerce he doesn't do
Drop Shipping he instantly invests 50k in whatever store that he starts in the custom products in the content and everything and he Dives in the deep end he doesn't do Drop Shipping anymore he has a team of like 20 plus people and this guy's an absolute unit and he let me know that bleam is someone I should be looking at when it comes to content when it comes to their website when it comes to everything so that's why I've been Recommending it to you guys all of the knowledge that I'm sharing is coming from real
people from people that I meet at networking events from people that are succeeding and from my own experience as well so you can trust that this information is very high level and this is ultimately what the top dudes are doing so when it comes to bleam right they are a Hair Eraser that is their product it has some sort of material that when you rub it on your Leg or whatever spot you want to get rid of hair it grabs the hair and kind of painlessly pulls it off now it's a cheap product it fits
our criteria to a absolute te with our 10-point um product blueprint of what a winning product looks like it's absolutely amazing it's a paint paino it solves people's problems it goes to a niche community of girls that want to get rid of their leg hair and that's consistently a theme we can see in all their videos but let's Dive into studying some of their videos um I am going to turn my audio on a little bit and hopefully we can watch some um we'll look over their top performing ones like their ones with a million
plus views but when it comes to these guys they're pushing some stupid numbers they're doing really good but when you come to their organic Pages it doesn't look like too much is happening and that's because that's kind of the name of the game right not every video Is going to be some huge Revenue source so it's extremely important to test and that's something that you're going to realize when I show the strategy in the actual process that we're going to follow to get this viral content is that it's a game of numbers right every Tik
Tok video is a dart that you're throwing at the board right so if we have more videos we have higher chances of hitting a bullseye but we're not going to throw a bullseye every single time but the Longer that we're playing the game of darts we can understand okay when I throw it at this angle and my wrist is in this position and we can start to understand and find consistencies within the game to see how we can hit more bullseyes and have higher chances through posting our Tik Tok videos posting them and seeing what
works this works this doesn't Works maybe seeing that this thing works but this doesn't work we can see what Hooks are solid What type of audios we want to use and we can start getting our numbers way more consistent but at the start it is going to be a hard game so if we scroll past it looks like videos haven't done too well for them and most likely these are all of their organic views I don't think they're running sparkk ads on all of these and we went over a little bit how spark ads affect
um your views and it can make your account look extremely huge so I don't think they're using Spark ads on all of them I do think they are organically getting these views which is impressive when it comes to these all being organic views that is very impressive and then I think they kind of pick and choose some that they want to do spark ads on and you can see some will start hitting a million so this is their first million one let's um hopefully get my sound correct in here okay so pretty basic video I
don't find you Funny pretty stupid honestly if I would have seen that video I would have said this one has such a low chance of being effective to get sales of ever getting a decent amount of views so maybe this one did get a million organic because running this as a paid ad I just don't see how that teaches people hey our product is a hair removal device um it's harmless it it works very well like it doesn't communicate anything so I don't see that one being too successful it Might have just got really lucky
on the algorithm but let's go check in some other ones from this Creator so another thing you'll see is they'll start working with a Creator they'll get like 10 15 20 videos out of them and then they'll work with another Creator and you can see they worked with this girl worked with her maybe they brought the blonde girl back because she did really good okay here's a new girl and you can kind of see that they're picking ugc Creators getting 10 maybe 20 videos out of them and then moving on to the next and seeing
which creators work because some people will have just an ability to make a better video a ugc Creator will just be better or their face is more attractive and it is a better hook which is kind of sad to say but that is the truth of it pretty people are better hooks so you'll see that some ugc creators just have this like random thing that works and some just Completely suck but what's good is you get all those videos from your ugc creators and you can put them into your library cut them up into a
million different ways to make a million different videos and um um it's overall such a good long-term decision so wow it looks like we're already at the bottom let's see the first date of the video they ever posted wow okay so they started March 12th last year that's very interesting they've they've come a very Long way in a short period of time so let's see their biggest video it looks like say 2.9 and the 3 yeah just just showing the product working and they they probably made this account commented this so they can use it
for the ad pretty basic easy stuff right just showing the product in use so obviously you can have some like highlevel Production videos like I talked about doing some like Mr Beast storyline big Event type stuff or you can literally just show the product in use so it's really good to make these over-the-top videos but it's also really good to make really basic ones so the main thing you need to do is just grab a whole handful of darts and start throwing them at Tik Tok and start seeing what works what doesn't and you guys
can start off with horrible videos it does not matter like 3.3 million 2.9 Million it's a leg and they're rubbing the product on the hair That is literally it unbelievably simple and it looks like these guys did start oh wow they have 11 million view here it looks like they did start with their product already white labeled already um branded they already had the logo name on it they picked their cute little color I bet the manufacturers weren't initially making this color so what someone probably did and another thing you guys can do is you
can start off just drop shipping blatantly Drop Shipping on a crappy site prove that it works and then create the whole brand later I obviously don't recommend that I think it's better to just start and transition but um that could have been a strategy that these guys did but ultimately this is someone that is a drop shipper that knows what they're doing and realized this product had success and started it instantly day one with white labeling having their brand name on the product so this um is the Exact method that that top eight figure guy
was using so very good to see let's see this 11 million one I really spent years of my life making this just because my wife won't stop complaining about strawberry leg Yeah like they did not Custom Design this product they're not the inventor of the product but they tell a story in their video super quick super easy that video takes a Millisecond to do that one had to have been paid ads there's no way they got 11 million on just that but you can see that um they post a ton of different video styles [Music]
simple stuff right you just give it to a ugc Creator and tell them hey we have some videos that work in this style or hey just have some creative freedom just make a video for us and let's see what you can do and the name of the game is Just getting as much content as humanly possible if you want to get rid of your strawberry legs then check this out first you're going to fill out that crusty old razor and you're going to get something that was designed with you in mind this is the bloom
Crystal Hair Eraser and it's a ha removal Dev without skin irritation razor burs or ingrown hairs it helps to soo and condition your skin while removing the hair and all you have to do is rub it in circular motions For a hairfree body you need this if you get strawberry legs after shaving great video this is a perfect example of organic storytelling this is just a Tik Tok video right it's not some big like hey go check out our product 50% off sale it's not they're talking about the use case they're talking as if someone
speaking to a friend like hey if you have this issue like this is something that really helps this is how it helps this is why it helps and it's Something I recommend right it's a reviewbased video and you'll see that these review-based videos are usually the top hitters especially when it comes to beauty products pain-point products but on beauty this is a really really big category cuz the only way that we'll buy a beauty product is if someone recommends it to us right there's thousands of different products so this feels like an organic Word of
Mouth friend recommend And they show it working so it's like you can't really argue with it if you're a girl that has this problem with your legs you shave them and then 2 Days Later they're looking like this and you're frustrated then you see that this product works live with the girl doing it and saying hey I love this so much it works so good then obviously you're going to have an emotional response and be inclined to buy it thinking wow this can improve my life I'm so sick of Buying those razors right I'm buying
these $20 pack of three razors I have to keep buying them maybe once a month maybe um once every 2 months or something and it'd be a lot easier to just scrub my legs with this thing and when you actually pull out the hairs they every girl knows this when you actually pull out the hairs they grow back a lot slower so every girl in their head is like damn I'm sick of this problem let me get that product let me See how much it is they go to the website and it's like 30 bucks
they're like all right whatever like it's it's super cheap they get that quick emotional fast easy response but when it comes to organic it's all about having a hook right all of these videos that do decent are going to have a hook that's better than something else that didn't do as good crazy to say this one worked maybe they're just confused of why she's like holding a razor but yeah I don't Know very odd to me but let's look over a couple more let's see this [Music] one so this was definitely a really big Trend
they posted this on May 22nd and around that time this audio was doing really good so I bet this one is organic views and I bet it got them a lot of sales but something that's really good about this audio is it has that kind of alarming effect at the start if you hear that just kind of like grabs your Attention and you're just kind of like honed in and that's why I think this audio went really trending because another thing that that guy told me when I met him at the event was that using
an audio que right at the start of your video drastically improves the performance so that's why using audios like this is really strong it's just kind of like a hook disruptor and that's why audios like this work so well is that little ding or that that kind of Alarming sound they hear the start is a disruptor right it gets them out of their unconscious scroll Loop they just kind of like hear something and then they hone in it's just a natural response like a dog barking is a subconscious alarm for you to be like what's
going on right like it's it's just nature it's biology it's what we're designed to do so if you can have some like alarm or ding sound that's really quiet you don't want it to be like Extremely overbearing cuz then someone's going to get annoyed and just swipe away but they um they are utilizing this um strategy in the video and it seems like um strawberry legs is definitely a term I had no clue I've never heard of that but girls probably know that and they're speaking the language to the girl afraid to shave because I
get bad strawberry legs like I don't want to shave and then have strawberry legs two days later some girl Is going to read that and be like I hate that you can see that all these comments are girls right the algorithm is promoting this to girls like dudes aren't going to be like yeah that sucks I hate that they're speaking the language of their Community they're backing it with a trending audio they're finding a trend that already exists and saying how can I utilize this trend for my product so this is some basic stuff really
easy Stuff let's go over a couple more see they're just storytelling and giving situations that only their Community understands some dude does not understand what this is like yeah it's it's storytelling I think the the hook could be a lot better but the emotional transfer is there and ultimately that's the secret behind everything we do the biggest secret is that these videos that go viral have a good hook and they have a transfer of Emotion that is absolutely abolutely it it is quite literally that simple if you're making a video for a specific audience and
you have a video that transfers emotion it gives them their dopamine that they're looking for on this slot machine and it has a good hook then that's all you need because if your video transfers a ton of emotion but it doesn't have a good hook then someone already swiped away and they never got the emotional transfer because you never Hooked them in so that's why this video only got 11k cuz this is a really good video this transfers emotion girls understand this they feel this they've been in situations just like this but I think the
Hook's really bad it just like takes too long someone definitely scrolled away already before that phone even came up so another thing to take notes on let's go over a couple more abely I mean that's definitely a hook for some people I guess it's definitely Like an alarming like holy I'm looking at some girl's hairy armpit [Music] but it's kind of funny it didn't show the result probably doesn't work too good on armpits that's pretty funny but you you definitely want to have those crazy hooks at the start and get people to be like oh
my God like what is this and this is what they're trying to do here with [Music] Mud yeah I think you you could do a little bit better on that one but this is their organic stuff um and this is their website really quick if you want to quickly see it I know we've talked about a little bit but super simple super clean super good oh it looks like they're before and afters cycle through that's cool love this super simple easy cute has a little color little color video testimonials in here is super good right
videos everywhere the little Story book telling the children's story type energy but let's go into this so something else we can do is when we find a brand or we find someone who we think is doing really good on their organic content you can just Google Facebook ad library and easily find this and just search up your brand name and we can see all of the ads they're running it's going to say the dates they started February 13th started running February 11th these guys are making videos like It's no one's business like they are posting
something almost every single day on here they're coming in and testing new creative cycling cycling cycling and ultimately this is the only way you'll succeed you're not going to produce one video a week and be getting $10,000 days in sales it's just it's not how the math works it's not the system it's not the Strate y something else is we can see their advertising Vibes we can see everything like aside from their Targeting we can see all of their ad copy which is really strong we get to see all of their hooks we get to
see everything so this is a little bit more valuable right than just kind of going on their Tik Tok because ultimately they're probably not posting all of their ads as organic Tik Tok videos I know that the guys that are doing this are most likely paying a stupid amount in paid ads so they're probably not focused on organic as much organic is More of like building a brand and kind of like starting with the lowbudget strategy if you have $100,000 ready to go into one brand you're not going to be strategizing on organic content you're
going to be running paid ads like crazy so the best thing we can do in the end of the day is study their paid ads and it looks like they have a very consistent theme when it comes to how they run their ads with the cute little emojis so let's check out some of their Ads my strawberry legs started to disappear within 2 weeks this product has helped thousands of women G their confidence back it's a ble see so they're not posting this on their organic these guys don't give a about organic they are focusing
on paid ads 24/7 because these guys have a budget and these guys make sales don't hair racer within 2 weeks they were kissing their hairy arms chest and legs goodbye One woman even said she saw this is an absolutely Flawless killer ad the music the person coming up to make it more credible more personal showcasing how it works storytelling shortness it's a 30second video very big in-your-face gross hairy legs with a pretty face there explaining how she's gotten rid of them they have the text telling you what to expect in the video my strawberry leg
and it's telling a story right you can disappear strawberry legs in 2 weeks Just started to disappear within 2 weeks this product has helped and she almost looks like she's in like a little lab coat I think like lowkey subconsciously people will say that like wow this is like a credible person right this is someone to listen to She almost looks like some dermatologist or something in the corner thousands of women gain their confidence back it's a bleam crystal hairy eraser within 2 weeks they were kissing their hairy arms chest and legs Goodbye one like
honestly after seeing these videos like I could tell that if my girlfriend saw these videos she would buy this I know for an absolute fact like it just it just hits it it hits their pain point it it's a cheap easy solution of like $30 and they don't really say how long it works I'm assuming you have to keep buying them it's probably not going to work for a year right the same exact bleam one um product you probably need to buy Multiple of them and they probably wear out just like a razor which is
good cuz they're also getting repeat purchases woman even said she saw results within one week it lasts up to one year there it is for you thousands of 5 Star reviews and it's on sale right now I will seriously never shave again with another razor you have to go check yeah like throwing things in the toilet lighting things on fire is definitely another thing people use for Hooks and Just for like other Clips in their videos them out and get yours before they sell out this is so solid like honestly I bet this ad alone
is going to make them hundreds of thousands in sales because they have all these clips they can use this exact same video with a new hook right they just post the first 3 seconds and it's a little bit better and that's all they need to do right they can have this one video video then they can make a hundred other videos that Just have different Hooks and it's the same video and they could easily make $100,000 Revenue off the one video especially on Facebook cuz Facebook is more slow and consistent and scales very big while
Tik Tok can kind of give you a big boost in sales instantly but then it kind of is inconsistent and has that ability to die out so just that first ad alone is amazing it looks like they have another version of it here leg started to disappear yeah they have it without Her in it so that's their other variant this has help thousands of women G their confidence back it's a ble Crystal hair just the exact same video without the person in the corner so you can see they posted them on um just a day
difference exact same ad copy let's see another one I almost cried when I start seeing results this is how I don't think that one's as good because the the viewers distracted they're they're seeing two videos and text and an audio this one Back here is way better legs started to disappear because there's one focal point an explanation and then the girl explaining right but right here I'm I'm seeing too many things I have to understand like wait what's this girl's reaction wait what's going on there and it's it's kind of such a small frame that
you're like confused what's in her hand what's she doing and some people would just be like this sounds like an ad like seeing results it kind of sounds Like an ad um they also were listening to a Tik Tok audio voice instead of a real voice so I don't think this one's as good it looks like they have different logos I wonder if they're running multiple Facebook pages they definitely could be let's see this one first you're going to throw out that crusty old razor and you're going to get see like they're just going over
the top like your razor obviously doesn't look like that something that was designed With you in mind this is the blim Crystal Hair Eraser and it's a hair removal device without skin irritation razor burs or INR this is the usual theme guys it's like let's have a decent hook of like something that grabs the attention of the exact audience let's have like some Tik Tok comment in there that um illustrates what we're doing or have some sort of title and then let's just show videos of it working with a narration behind it and why this
format Is so good is because you can pump videos out with it you can just change the format hire a different girl to say a different thing with the same clips and you can just see how if you have a library like a Google drive with like 500 videos in it of people using your product you can make millions of different video combinations with different audios over it you can use the Tik Tok voice audio you can pay a girl to go over it you can post it without The girl in it and then with
the girl hovering over and doing it right you have endless variations and this is truly the strategy so I think these guys are just a little bit too focused on paid ads that they're not utilizing organic but all of these video ads should be on their Tik Tok but they're not right kind of weird I don't really understand that they might as well post it for completely free when they're posting it on here right they post to These like very recent and they could easily come in and and post those on here but they don't
yeah I don't think this is a good video at all very weird so they they might have someone that just runs their organic and then they have like the real Ballers running the paid ads but I think they should just post them in the same place there's there's no um downside to it so little bit of a an issue there with what They're doing but really come in the ad library and study these guys cuz they are consistently uploading new videos all the time and ultimately these guys are amazing and these videos are going to
do good on organic as well these videos need to be posted on organic they're great they're hooking they're engaging they have a good hook they tell a story and they let people know what their product does it educates them it speaks their language and it's overall Just the exact type of formula that we want to do on our organic Tik Tok videos on our Instagram reels on our Facebook reels on our YouTube shorts whatever we're doing when it comes to our brand right because once we kill it on Tik Tok we want to SC into
these other platforms so it's good to post all of these videos you make on all of the different platforms for your brand quick reminder guys please use the affiliate links below this course is 100% free and the Only way we can offer this to you is if you guys are using the affiliate links I love you guys so much thank you for being in here I hope you're getting immense value and let's get back to the video all right now that's bleam let's go to High smile I want to also look up their Instagram or
their Tik Tok sorry so 2.2 million on Tik Tok and you can see that these guys kill it when it comes to Tik Tok I think um bleam is is definitely not utilizing Tik Tok as good As they could be but High smile is just different they put in work they probably have a huge agency or a huge self-created team that is just pumping content in an unbelievable way these guys are posting very consistently see this was 16 hours ago 16 hours ago one day ago one day ago they're posting multiple times a day rarely
skipping they're having different styles different faces different ugc creators and ultimately they're telling Stories in all of these videos but let's click some of them that have high views wow interesting I bet they might have um worked with Kim Kardashian on this because these guys are huge these guys have money 20 million see they're they're using different demographics of people older man a young woman they're they're getting all of these demographics so they can appeal to different people cuz Teeth whitening is something everyone wants so they have to have these specific demographics that speak that
language to that specific person of like hey are you an old man with shitty teeth and you're sick of it like it can speak that language to that customer also their product's just beautiful like it just looks really high quality clean and nice and ultimately they use like a purple toothpaste to whiten your teeth just like how a purple Um shampoo can help you keep your blonde hair if you dyed your hair blonde they're utilizing that as a hook right like they're showing like purple teeth all the time and I'll show it in their other
videos but it helps when your product is a good hook like that guys 20 million views and it's just a boomer in front of a camera saying hey I found this product just going to see if it works here's here's me trying it out that's it there's no Production value there's no nothing this guy put a phone up he's a boomer he doesn't know Tik Tok he doesn't know what's going on this is probably the brand owner's uncle or something like is so easy has cat hair on him like he's not ready he doesn't have
his Lighting on he's not in a perfect background he's literally just making a video and transferring emotion from one human to another human on a dopamine slashing platform that gives someone the Dopamine they want maybe someone's watching this and go wow I have really shitty teeth if this guy can get good teeth off one use of this product let's see it you guys probably can't hear anything but right their their product has a viral effect of giving people purple teeth a purple mouth it's just a use case it's just a a review it's so simple
no hook like sometimes you can Get away without a hook like here we have the re v34 color C director I don't know maybe people are intrigued by the packaging and confused by the name and wondering what it is but 20 million views 26 right next to it see a lot of these like um the green screen videos but these are made on Tik Tok they're not using Adobe Premiere and having crazy Transitions and using cinematic music and sound cues and all this stuff like in the end of the day They're just making a Tik
Tok video phone production easy hope you guys can hear this because I think it's it's just going from my computer audio into here as it I'm going to see if it's cap Factor cap like testing a product like they're speaking the language of the audience of Tik Tok they're not trying to talk to Boomers they're they're trying they understand the platform they're talking to and they're Using terminology and stuff to resonate with them cool cuz Factor cap was like a big trend on Tik Tok oops let's zoom in get close up on my te minutes
and I am almost positive I'm 99% sure that high smile started with Drop Shipping the teeth whitening pens and that was in probably 2014 or 15 when they were like the absolute first to this so they're still doing it now but they are absolutely infinitely scaled past where they started but they did get Their stting Drop Shipping let's see my results this one's camera quality is definitely more than a phone but he's in a studio he's a ugc creator for the brand so he has the studio but this one looks very organic let's see this
Pi up the new I think it's just a pretty face that's hooking people honestly cuz that what she said at the start I have no clue what she even said hi Queens how are we I just into and Picked up the new high by high range which all new flavored toothpaste I've literally seen these products everywhere and I'm going to put all the flavors to the test and rate them all basic video dark in a car no production ligh I'm going to try all the flavors taste test my reaction first is mango straberry too I
actually love mango straberry you can see it's It's Just Darts just throw darts at the board And they probably do run spark ads on all of their videos I have a huge doubt that they're pulling 64 million views 9 15 million 36.9 million 12 million 26 6 million like these numbers are absolutely disgusting and it's because every video that they post they probably run as a spark ad and once it stops performing they just turn it off so this one was probably ran as a spark ad I would think this one's a good hook but
it didn't do good right so you never Know sometimes you'll think you have a really good throw of the dart but it just completely misses the board so this one probably ran as a spark ad and it just didn't convert so they turned it off really really quick yeah let's go see that 64 million this is like the Andrew Tate style text editing okay so that's just a new hook the news anchor could have not even been speaking about high smile at all they just found a clip that is a new hook Right the first
like three seconds 4 seconds 5 seconds then they go into a video ad that they always produce which is this's a way to see that pretty girl with purple dripping out of her mouth they just put top three hooks and put them all in a row right there those are their past performing Hooks and it is purple toothpaste that was probably another hook like so when you realize K we have like a list of like these 10 videos that did really good it's because Their hooks were really good so you can organize one video with
all of your hooks in it and then narrate a story over it yellow they complimentary colors and when complimentary colors come together they cancel each other out beautiful explanation and showcase visualization of the product working in sty magazine raving GQ has been talking about it a ton of social proof wa see how much this is a perfect ad Perfect ad Flawless ad that's why I got 64 million views do you realize how much money that is 64 million views and it's not even like a flex like all their videos are getting these like millions of
views millions of views you can see they still have the and for them a is like 40K views which is unreal but these guys are a unit they are a production house they're a Content creation company they're hardly a product company right they have Maybe five different Custom Design products which is hard to do right like it's not easy to make these custom serums cool packaging products but they did it once and then they just turned into a production company a Content company if you want to win in the game of e-commerce you need to
be a production company think of Red Bull Red Bull has one product they have a couple of their seasonal flavors they'll switch out in the Summers right they're they're Little colored cans but they have Red Bull original and then they have sugar-free but what they're doing is creating content Red Bull is a Content company let's think of Amazon is Amazon A Product Company Amazon's a shipping company they ship products in 2 days that's what they do Red Bull makes stories what does Nike do they tell stories they create inspiration that's what they sell these companies
these Brands aren't selling products they're Selling content they're selling a story they're selling and doing things completely different what you think you think oh Nike is just a shoe company there's so much more than that Heist SM is just a teeth whitening company there's so much more than that they are a production house they are posting like four times a day like look at this hook they really went hard on that one holy and it didn't really work that good right only a million which is crazy to Say only a million but you can see
they tried to replicate this hook because it it did so good on their 64 million view video but but I hope you guys are getting to see the picture that a lot of these companies that are really big they're doing something behind the scenes that's actually making them big right these guys are a Content company that happen to sell teeth whitening that's basically what it is that's the perfect way to think about it and if you Want to win in the game of e-commerce and in branding then you need to do this you need to
be a production company a wheelhouse that just spits out videos so I've gone very long in talking about this overall there's a ton of other video ads there's a ton of other people I want you to study but I'm just going to list them out because this video is getting really long if you want to understand and see big players that are making good video ads and good organic Posts then you need to study bleam High smile Squatch the Soap Company where Felicity there are small company that I already talked about that um I mimicked
and sold almost a million dollars worth of products um they sell the personalized heart necklace and bracelet that has a little photo in it study their video ads on um Facebook ad Library they have a ton of them and they post very consistently and that's the backbone of their success as well study Tula and aserai it's spelled a a r a i these guys also have a product that um it's like that red face mask I talked about them as well it's a viral product because it's a hook in of itself someone using the product
is a hook just like the purple teeth right your product is naturally a hook and hopefully we can mimic that with this random product hanging on someone sucking up their skin and their skin is like see-through in this little bubble hopefully we can use That effect for our videos as well so try to think how can I get my product to be a natural hook right just simply using the product can be a hook of itself so we've gone over examples people that we want to study now let's get into the content creation blueprint but
how do we do this on a consistent basis and how do we create that wheelhouse that can consistently spit out these videos so our content creation blueprint is actually pretty simple Right because in the end of the day all we're really doing is creating darts and throwing them at a board that's basic Bally it and when it comes to what type of videos do we make hopefully I've showcased that very well and showed you brands that are going to be continually doing this right in the next three years you can continually Study High smile and
see good video ad examples right they're going to be doing this forever they're not going to stop right because it's Making the money so you can continually hop in and find people that are crushing it always you just need to know where to look you need to know who's succeeding and you'll always find inspiration of hey I can create a video like that and you can always get constant ideas so when it comes to our content creation blueprint we are just going to follow this strategy here the first thing at the top is strategy we
need to have a very in-depth strategy before we start Filming of like this is the video I'm going to copy right like maybe we can go see high smile and there's 64 million view video and say okay this is my strategy right this is what I'm going to try to mimic I'm going to have a similar hook I'm going to have a similar voice over and I'm going to have clips of my product instead and I'm going to use good hooks as my products I'm going to have a consistent ser series of five good hooks
that I found online of Someone else doing it and I'm going to organize them in and make this video for myself or I'm going to order the product to my house I'm going to film videos and clips just like that and I'm going to use them for my videos so we have that strategy outlined perfectly before we start filming that's very key next we go down to production right we have to actually film the shots and it's good to just basically copy clip for Clips someone else because in the early days We aren't going to
be like at The Cutting Edge testing a new hook testing these new things right the the starting days the early days are about mimicking but we don't want to take their videos we can't take their videos because if we have a video that's completely stolen ultimately yes we can test with it it needs to be switched up at least it can't be the exact same and we can test with it but we can't scale with it if we scale with it we'll be seen we'll be Noticed by the brand or by someone they'll report it
we'll get flagged we'll have dmca claims on our Shopify store Tik Tok will try to shut us down they're getting a little bit more strict with that so it's very important that if you find a video just order the product to your house and copy it clip for clip right that's going to be the best strategy so when it comes to production just make sure you can write on a notepad that you have next to you Something like this you can write up or go on notion.so and write up your shot list okay I need
to shot like this I need a shot like this okay my narration should be something like this I can narrate it or I can use the Tik Tok Voice or I can have my mom do it if it's a female product or my girlfriend do it or the girl down the street or my best friend or someone from school can pay them five bucks or something so you need to have that idea when it comes to Production from your strategy so you know exactly what to make now the next thing and the most key thing
is optimization right we need to understand the data from our strategy and from our production right so we post the video then we optimize it was the hook good was it bad did people not feel the emotion show this video to people and ask like what did this make you feel right try to get an understanding of like is the transfer emotion there okay Maybe that's there but the hook wasn't there or okay maybe the hook was good but nobody felt that anything so the video didn't go viral because quite literally everything that goes viral
on Tik Tok is a mix of a hook and a transfer of emotion it makes someone feels something so where do we go wrong where do we go right and how can we do it better the next time we go into the strategy stage and we are just going to continually cycle through this Loop it Is easy it is simple but it is needed to be done at a high level it needs to be mass-produced you need to have 500 videos that you can throw into your Tik Tok ads that you can throw into your
Facebook ads and ultimately that's the biggest backbone to your success it's the biggest secret right the person who tests the most will win the most it is that simple it's a very very easy strategy to follow and it's extremely true if someone is selling the exact Same product they have a brand very similar and they test 20 ads a day and you test one a day obviously they have a higher chance of finding that big winner that 64 million view video and they'll just simply outperform you they'll build bigger teams because they get more Revenue
they get more sales and they will completely destroy you business is a game of competition it's 24/7 game that has no refs almost I guess there's some refs but it never stops this game Never stops someone will compete with you someone will take your product someone will take your video ads someone will try to outperform you someone will test more so if you can test more you will always win and that's if you have a good product and a good brand so make sure you you have those in line which you should already now before
I leave you off I know I did a lot of reviews on videos I did um a pretty long video on this one we've we've talked about a lot But the last thing I want to show you guys is febles now febles is obviously the company that either Mr Beast works with or owns I'm not sure if he directly owns it but he probably has a huge Equity stake in it if he doesn't their storytelling is really good CU it's obviously Mr Beast right he tells stories he makes unbelievable content so if we look at
their videos they have 2.4 million tons of videos in the millions and obviously it's Mr Beast so they have A ton of money they have a ton of connections they have a team they have capabilities to really do these crazy videos but when you look at them a lot of them could be done with a low budget they could be done with no Team all you would really need to do is have the confidence to walk into a Walmart go find someone offer him $100 to do a challenge and you do a challenge with them
right and the challenge can be something cheap it doesn't have to be Something crazy so these guys which is crazy they're not doing as good as high smile which is nuts High smile is an absolute production house unit and let's see their first video it was posted 2022 January 26th so it looks like they haven't done too much they don't post too frequently on this I think they're focusing on quality over quantity and honestly that's just not really the vibe the vibe is high smile the vibe is mass production of videos so I think that's
Why they haven't gone too far obviously they have 120k followers which is insane it's such good results but I think with the the magnitude of who we're talking about Mr Beast the team and all of that I think they could be doing a little bit better but let's go over their 12 million view video hey for $100 would you try this cholate bar while skydiving no yo for $100 this is simple right like you could do this very easily I'm being completely serious you could do this so Easy with your brand you go hey would
you would you use the smart cupping device or the new cup for $100 right he's asking someone if they'll eat a chocolate bar for $100 but you have to do it while you're skydiving right you can give someone $100 and then you can pay for them to go skydiving skydiving is like $180 150 200ish but you also need them to film and record so it's probably like $200 to go skydiving and have someone jump out and film it with You and stuff um I have my skydiving license so I know those prices are very accurate
so if you can invest like $300 into an ad you could potentially get $12 million views and have an ad just like Mr Beast some be like what the what is this like Mr Beast Style video with the new cup what is the new cup and you can at the end of the video or as they're jumping out you can have a narration that says the new cup is a device that's going to help you take Away all your aches knots and pains or something or you can do some stupid you could go into a
library where everyone's working on their computer and you can find the kid that has a neck like this working on the computer and use him as like a case study hey will you try this new cup it'll help your neck and back but you have to do a skydiving or something right like you can go over the top with these stories and ultimately this is like a $300 Budget video but let's watch it would you try this Chate bar while skydiving yes I'm so I'll do it right now man can't see you'll always find the
one guy that's just down and a ton of people skydiving is a bucket list like they want to do skydiving so if you can give them $100 to do it and pay for them like they'll do [Music] it or you can just do it as a skit and You do it yourself you and your friend you pay your friend you don't even have to pay him right like there's always a way to [Music] finesse like this video is hardly about a chocolate bar like obviously it's and AD obviously the focus is to talk about the
chocolate bar but they're telling a story right the chocolate bar is the subfocus the focuses we're taking a stranger [Music] skydiving oh my goodness he the most best chocolate bar in the world I don't even like chocolate but this is really [Music] good hey super simple super easy big storytelling and ultimately that's their highest view video I'm pretty positive so I hope you guys got some good ideas of organic content paid content and the type of structure you want your video ads to be study these people find their Good videos and ultimately like what I
want to teach you guys I want it to be future proof I don't want to say this is the exact strategy just do this because eventually it'll change and then that won't work but if you follow people that are production houses that have teams of a 100 people that are spending Millions on making content studying them will always work because they are always at The Cutting Edge so I hope you guys got an unbelievable amount of value because Truly what I've shared with you today could be worth billions of dollars this is a huge method
that these companies are doing to Rack in hundreds of millions in sales a year I'm not sure Heist smilees net worth but I'm going to I'm going to look it up right now after a quick Google search it looks like their valuation is $300 million ultimately what I've shared with you guys today is the secret sauce e-commerce is not about who has the best Brand I mean it is it's not about who has the best product it is a little bit but the biggest biggest thing is once we have a product once we have a
brand right anyone can do that it's not that hard the hard part and the part that actually measures your level of success is your ability to create content for the dopamine slot machine can you transfer motion can you hook people in can you post four times a day can you do all this stuff and whoever does it the Best is the ultimate winner so your action steps for today are to study people in your space study stud these dudes start your strategy production and optimization um cycle and get going right start making your first videos
and in the next video I will show me attempting to make some videos for the new cup for this product here I have some shots of when I was in Thailand with this product so I will try to develop some organic videos myself I'll Show you how I'm going to make them should be a fun interesting video I'm going to post them hopefully they do good but if they do really bad it just doesn't really matter cuz it's a numbers game right I wouldn't stop there I'd keep making videos and I would keep taking shots
and I'd keep sending this to different ugc people and scaling up and throwing more darts right I'm going to be making a couple videos it's the chance of me hitting a bullseye is Probably not the highest but it's a numbers game I'm excited to show you guys how I would execute on this but make sure for your action steps you're really putting in a ton of effort to this because this is the ultimate um leverage action this is the thing this is the 8020 roll right that 20% of the effort is going to give 80%
of the results right it has that leverage so really go crushed on this this is a big video hope you gained a ton of value Much love guys I will see you in the next one peace welcome in boys today we are going to be going over crushing organic this is a very important topic for everyone but most importantly it's really important for the people that are trying to get started with a low budget when it comes to crushing organic there's a lot of different elements that we're going to be talking about but we already
have covered a lot of the structure of how to Really make the videos and that's the most most important thing there is a little bit of things that you need to know when it comes to creating the accounts setting them up how to kind of create a system to really Mass post on all of these different platforms like if we're making these short form videos we might as well post them on Facebook reals Instagram reels YouTube shorts and obviously our Tik Tok account so there's ways we can organize that to have like This really nice
seamless structure that we can just post on Tik Tok and it will post on everywhere else for us and there's a lot of things we want to know when it comes to like when to post how to post post hashtags all those kind of little secrets so that is what we're going to be jumping into today so without further Ado let's get into crushing [Music] organic all right now the first step we Want to do is get into Tik Tok Tik Tok is our main source of everything that's where we're going to really test our
videos because its algorithm is most likely or like the highest probability to let you go viral than some of the other ones but we still do want to focus on the other ones and I do want to preface this when you're just starting with testing your store it's okay to just focus on Tik Tok and then create the Instagram Facebook YouTube shorts All that stuff later down the line because ultimately if we test this brand test this store and this product idea and it doesn't really go anywhere after quite some time it might be a
smart idea to transition into something else and we don't really want to invest so much time into like creating an Instagram a Facebook POS posting there and and focusing on those things they can be put off later down the line so just keep that in mind so we are in my phone and The first thing we're going to do is get into Tik Tok and make a new account I'm just going to use phone or email put in a random birthday then we want to go to the next section and put in our business email
and obviously create a little password cool and we created the account and it for some reason gave us some random at name let's see if we can grab the new cup the new cup hopefully this is available perfect so if your name's not available You're going to have to do some trickery to kind of get in there like add in some like a period or a hyphen or something along those lines or kind of change something up you might have to be a little bit creative and we want to go to canva download our logo
and get that inputed as well cool so we just got that put in and you can see there's not a website button here and everyone wants that link in BIO right so they can get people to their Website so the way we can do that is hit up in the top right corner go to settings go to account switch to a business account um I guess I'll just put Electronics just kind of click the one that you have um I'm going to add the email address get that in there cool so finished off the little
things it was asking for us there we have our email input and now we can go into business Suite and do business registration this is the Key so if we can register our business then we can get the link in BIO day one so when it comes to answering the questions they're looking for um they want a business license ID that's basically what they want you can also give them an EIN number from an LLC and that's what I recommend because if you guys are jumping into the world of business you're jumping into e-commerce you
want to take this very serious and you're ready to go when it comes to Running businesses and getting away from that 9 to5 getting away from this College route and just the standard route you want to make money online you want to be in charge of your own income then you need an LLC anyway and I will have a link below to the website that I use to create my LLC and this is going to be the cheapest quickest easiest way for you to create an LLC it'll be very organized on their website of how
to go through the process so setting up an LLC Is something I really recommend right now you don't immediately need it but if you want the link in BIO you definitely need it and if you want to have sec with your store day one you are going to need it what LLC does is it's a limited liability company that basically creates a business entity that's separate from yourself so if I create the new cup and it actually is stepping on the toes of some business that I didn't see and they want to come in sue
me and let's say I've done 10,000 in sales or 100,000 in sales on my store they can take all that money but they can also come after me for personal assets if they want to they can take my microphone my my computer setup my car and that's definitely something we want to avoid so a limited liability company is a separate entity that holds your business and is responsible for your business it's like a a separate person almost and the Ein that you get um is like a social Security number for your business so I hope
that kind of makes sense if you're from the US this should work on the link below creating your LLC is something you're really going to need to do and it shouldn't cost you too much it's very necessary for the long term and if you get it now it gives you the asset of being able to register your business day one so I'm going to quickly put my info in here and then we will get back to what it says right Afterwards all right so after putting in my information it comes up with upload business qualifications
and it says you can upload up to six images and they want to see documents that somehow show that you have a real business so once you file for that LLC you can send in screenshots of that saying that your paperwork is on the way and that should satisfy Tik talk that should give them everything they need um if not you can jump on support and really kind of just Talk it out I'm like hey we registered the business recently we're a startup we're just getting going please like here's my driver's license here's this info
like please let me know what else you need and they should be able to take care of it for you very easily so I'm going to go ahead and upload these and I'll get back to you with what they say afterwards okay I basically just uploaded what I got from the IRS showing my business's EIN number I gave them the EIN number and then I showed them the document so it's just a little picture of the document then they're asking for a way to verify the business I'm just going to do SMS cool so they
just text you a code and then you hit submit and they should get back to you within 24 hours and if there's any issues you can just message them on the like notification that they send you you can just click on that message them there or you can easily go To Tik tok's advertising platform sign up really quick and send them an email there they have a chat service where you can talk to them be like hey I'm having issues with my Tik Tok account is there any way you can help or I'm pretty sure
there's a way you can get to support within here yeah you can do support directly in here so that'll be easier we'll get into all the stuff with set up your Tik Tok ad account your Facebook ad account all those good things but for Right now let's just focus on the organic so we're in the account and the first thing we want to do is we want to edit up some videos we want to get our strategy in line we want to focus on an exact video that we want to replicate get the shots and
think of how we can optimize it is there a better hook we could make is there a better way we could transfer energy is there a better way we could have a cooler storyline or give someone more of that dopamine Rush Right because we're on the dopamine slot machine we want our video to have a good hook and we want our video to make people feel something later in this video I will show you the videos that I made myself for this brand and they're going to be a little bit basic I'm not like throwing
a ton of effort into this I will make some video ads for the store to give you guys a solid example of me mimicking someone else and their ads and show you how I Would handle things if I were running this brand so now that we have our Tik Tok account set up and ready to go it's time to go set up our Facebook our Instagram and our YouTube shorts account those should be very self-explanatory just go set those up I don't think you have to jump through nearly as many steps to get kind of
links and bios and things like that but go get those accounts set up on we want a Facebook res account a Instagram account for Instagram reals and a YouTube shorts account set those up get the links in BIOS do all the things you need to do to put your logo in and all of that then the next thing we want to do is head over to our computer and we want to go to repurpose doio now the amazing thing that this software lets you do is it's going to grab all the videos from your Tik
Tok download them without the watermark and let you oneclick post them to your Facebook reals Instagram reels And YouTube shorts so this is extremely useful it's going to help you one click run all of your organic content and if we go to pricing it's $15 a month so it's not too bad I highly recommend this um if you're very confident in your brand I recommend doing it right now getting it day one cuz this is going to help you crush organic and get one video posted four times on four different platforms with one click then
we can make the four different variations of That one video very easily and now we have like 12 videos so however that aside this is going to be a very big asset when it comes to crushing organic and it's going to get you a ton of views and help you see okay these videos do good on Facebook these videos do good on Instagram maybe I'm going to keep making videos like this for Instagram but these ones or this style of video does really good on Tik Tok so you can understand how videos perform on different
Platforms and really start to see like okay this hook works here but it didn't work here why is that and you can start to really understand your brand and how people interact with it based on the platform you're posting on so highly highly recommend this it's extremely self-explanatory they have some good videos in there that are going to teach you how to connect your accounts it's a really easy process so make sure you click the link in BIO remember these Affiliate links are the only way that we are able to offer this free course for
you guys so please make sure you hit the affiliate links with this one and um get this setup as soon as possible to help you oneclick post all of your videos for your brand on all of these different platforms it's a really big asset for you guys so now that we have all of our accounts set up for our brand and they're all integrated through repurpose doio the next thing we really want to Get into is posting frequency and like the questions of when do we post where do we post how do we post and
all those little details when it comes to posting with things like hashtags and all that stuff so the first thing and the biggest topic is frequency how often are we posting do we need to post three times five times a day like Gary ve says like all these other people say are we okay with just one post a day or is that going to be detrimental for the growth Of the organic page and honestly what I found is the more frequent the better right cuz we're in that game of darts so it's basically just a
game of math if you are throwing more darts you have more of an understanding of what works you have more of an understanding of what to double down on and you're just going to outperform someone who's only posting once a day so if you can post three to five times a day you are going to have the highest success rate and Math is going to be on your side it's just that simple there's no way around it and without a doubt $ to five posts a day is definitely my biggest recommendation and that's why when
I show you the videos that I'm making they're not going to be the highest quality things in the world because we're not really going for high quality we're not going for like cinematic Productions with good lighting and cool Transitions and like Perfect music Placements like we're not even going to be putting music on our posts we're going to be copying High smile honestly they have done the absolute best they have the highest results that and like Scrub Daddy Scrub Daddy also has really good results on their Tik Tok account so we're going to be copying
Brands like that quite literally you can go in every single day say hey we're going to copy these three to five videos go get the shots yourself even if they're kind of Bad or when you're more later down the line with your brand you can send out your product to a bunch of ugc people you have a bunch of creators that already have the product they already have a relationship with you and you can say hey could you get us some shots like this and that's going to be really nice moving forward in the future
to help you get your 2 to three to five posts a day on your account I would say those are the absolute minimum but remember these Posts can be variations of the same video you can do one video a day make three to five variations of it then post all of those and then with one click on repurpose iio those five video variations are going to get posted four more times so now you have 20 videos from basically just one video so you can see how you can really start taking over organic when you start
using repurpose IO and that's why I recommend it to you guys so much now if you're thinking About when should I post do I post early in the morning do I post late at night I found that there's some things hold weight when it comes to posting like there's like posting on Instagram from 9: to 10:00 a.m. usually is pretty good but when it comes to Tik Tok it's just is your video good does it transfer motion does it have a hook that's basically it you could post it on any time on any account and
if it's a good video it will go viral that's what's so Nice about Tik Tok is it's very predictable you really can take advantage of this algorithm and if you know how to do it you really can get consistent results just like high smile just like Scrub Daddy golf Daddy and all of those other brands that are doing so well but honestly I wouldn't really think like oh I should wait to post this until it's 9:00 a.m. or 10:00 a.m. cuz that might be better it's just post the videos guys don't really get caught up
And worrying about is this a good time to post for the algorithm it doesn't really matter when it comes to actually posting the videos I find that no hashtags are the best for Tik Tok because when you put hashtags in it puts a little ceiling right they're going to send out this video to the people that they think will resonate with your hashtags and if someone else like a different demographic a different algorithm type person would resonate With the video more you'll never get to know that because you put like a tunnel a little ceiling
around your video saying Hey this is this video is only for this Focus only for these hashtags and sometimes other groups will like it that have not interacted with those hashtags so the algorithm won't show it to them so the best thing is just to have open videos no algorithm ceilings no hashtags and just get the video posted do um some sort of caption that Gets people commenting that is a really really really big secret and that is something that I haven't really shared too much because I wanted to save it for this video getting
people to comment is quite literally the biggest influence on your video's ability to go viral and what helps to do that is to have mess ups in your video say something weird say something off and people are going to comment wait did you guys catch that like what did he say or you can be super Controversial but you want to be a little bit safe with that because you have a brand image that you're trying to uphold so you definitely don't want to do anything too over the line there but being controversial being a little
bit over the top being a little bit crazy a little bit out there is going to be really good to get people commenting to get people be like wait what did he just say what's going on here this is so Random or do something purposefully Incorrect to get people like that's not what it is get people commenting because the more comments you have the more information the algorithm has and it knows where to get this video out to people and if everyone's commenting then it's showing Tik Tok it's showing the algorithm that this video is
good people like it they're talking about it right it's getting people on their platform excited about it their dopamine receptors are going and it's getting People on Tik Tok it's getting people staying on Tik Tok and that's the goal behind their algorithm is to give people an experience that is interactive they want people commenting so if your video can do that that is going to be a huge secret to your success but again don't get too lost in like on Instagram you can choose different um topics for your video I think is how they do
it um to try to like replace hashtags you don't really have to do that just post these Videos if they have good hooks if they have a good story to them a good emotion then they should go viral they should have a really good chance of going viral at least quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I love you guys so much thank you for being in here I hope you're
getting immense value and let's get back to the video now there's one More thing I want to cover and that's Shadow bands so Shadow bands are really odd it's really hard to know if you have it but because it's a shadow ban right it's it's something that they're not going to tell you they're not going to tell you that you're banned they're not going to tell you that there is some issue with your account or hey we're repressing your videos because you did XYZ they're simply not going to say that so you never really know
when you're Shadowbanned but Shadow banss are very real and I have had business accounts that are Shadow Bann to where every post that we make gets like 30 views or 100 views and the easiest way to test is if all of your views are almost the same on every single video like keep getting like 400 views every single video like it's stuck at 400 or it's stuck at 300 or it's stuck at 500 or it's stuck at 1,000 and we literally cannot ever break through that even by an extra hundred Like if there's a clear
cap on your views that you get on every video then that's probably a decent sign that you're Shadow banned and what you can do is just create a new account but sometimes this is detrimental as well if Tik Tok sees that you're making all these different accounts then it can just shadowban all of them but usually and I've seen this work I've seen a lot of highle people talk about this if you make 10 different Tik Tok accounts all Of them are business accounts for you and you post the same video on all of them
you can see which account did the best and stick with that one because accounts do have algorithms to them themselves it's really weird some accounts will be blessed some will instantly perform and some accounts will never perform no matter what you do it's very weird I don't know how it works I don't know if it's something that's embedded in their system naturally but I Have seen no of it so the thing I recommend is get started with the account you already made make some videos test it out and if you can see a clear issue
first off just make sure you're not making videos cuz that's 90% of the time that's going to be the problem is your videos suck it's not that oh I'm shadowbanned I'm going to have to restart a new account you're just kind of like creating excuses and problems for yourself that aren't Existent it's most likely your video ads suck let's be real this is your first time doing this probably the videos aren't going to be that good so make sure you're getting good videos before you kind of make assessments like this but if you're very positive
that your videos are really good they're high level you're copying them from other people you're making them better you have good Hooks and you even show it to people and they they have a good um Response to it like oh that's a good video then um most likely and you have that certain like we can only get 1300 views exactly every time then you probably are shadowbanned and it might be worth your time to go make multiple accounts post your best video that you have so far on all of those accounts see which one gets
the best views and then make that your main account delete your username off the old one change your your email and put it on the new account And then that is the account that you want to get in repurpose IO and really solidify the next thing I want to go over when it comes to organic is ugc and influencers so this is stuff that we're going to have full separate videos on like crushing it with ugc and influencers is extremely extremely important you can't get around it you absolutely have to do it because if we're
going to be throwing these darts at the board hoping for those Busey Those viral videos those free sales and good video ads that we can then use for paid ads later then we need as much darts as possible and ugc and influencers are like other players shooting at the dart board for us and helping us get these videos get these chances to really get big exposure on our brand get sales and get moving forward so ugc is really big they can help offload a lot of the work when it comes to making these video ads
same With influencers influencers is more of like the later down the road process because they're very expensive they think because they have 200,000 followers 300,000 followers that they can charge a th000 per video because they're an influencer and it's super cringe it's hard to deal with a lot of these people overvalue themselves and their followings because usually it doesn't really translate to much like unless they are making a fullblown like YouTube video for you saying I love this product so much it's so good and it's like a fully dedicated video just towards your brand then
it's just not going to convert that well like someone just doing an organic post on their page isn't going to bring you a ton of sales unless they are like a huge huge influencer so do keep that in mind it's it's a better route a better bang for your buck with the money to go with ugc people and just get new faces try to get Pretty faces talking about your brand showing your product and doing these videos for you keep in mind we will have full videos on ugc and influencers but I did want to
tell you let you guys know that this is a huge part of organic content and obviously any video ad that we're using in the future we want to post on Tik Tok and then we want to use repurpose iio to post it everywhere so our brand is basically going to be just posting these short form videos like When it comes to Instagram we're not going to go take beautiful photos and in studio lights and try to like optimize our content for Instagram it's too much work with not enough reward we want to do high leverage
actions and the highest leverage action we could do you know the 8020 rule 20% of the work does 80% of the output we want to do actions like that and that's short form videos going viral that's our best bet so don't try to like curate your content for Facebook Curate your content for Instagram and have all these different platforms you have to do specific content just make your viral videos do your best on short form vertical videos and start crushing it there and just oneclick repurpose post them everywhere else that's going to be your best
bet last thing I want to touch on um before I show you guys my videos and um post them and all that stuff is mindset I want you guys to understand that it only takes one video To completely change your life my first student I ever had is Sebastian and he crossed seven figures within his first year of working with me he literally had one video that completely changed his life it got 5.4 million views on our organic he got like 6K in profit like 13k in sales off of that one video and overall it
set up his brand to be at the point of being worth multiple seven figures he's absolutely crushing it he's got wholesale deals with Cisco they've Bought his products for their employees he's got a wholesale deal with Richard Mill Rashard Mill whatever the the extremely exclusive watch company if you walked in there with a million dollars and said please let me purchase a watch they would laugh at you they would never let you do it the fact that this brand reach out to him to buy products for their employees is just absolutely unbelievable he's doing really
big wholesale deals he's crushing it with His brand and it's all because of one Tik Tok video he came to me not really knowing what he was doing and once he got that video taking off he really saw the potential saw the capabilities of creating a brand in the long-term amount of money you can make and he started crushing he was doing $300,000 months and he's just been a huge success off of his first video he really buckled down he started learning things Crush ing it he consistently asked me for help and Really grew his
brand but it was all because of that one video and I want you guys to know that one store one product one brand one video ad alone can completely change your life so when you're throwing these darts at the board have that Faith have that stuff where you're looking at your vision board you're journaling your affirmations you're having a high frequency when you post these videos when you make these videos right if we're making this video And we're posting it all from this like very scarcity mindset doubt fear this is never going to work I'm
never going to have the viral video we always just get 30 views every time we post this sucks I suck this Brand's stupid nobody cares about this if you're thinking like that when you make this video when you post this video You're imbuing those things with your emotion remember the identity belief emotion and action hierarchy the little pyramid you're imbu all of that Energy into that post into that video and all it is is fear doubt at low low frequencies so you're getting low frequency results I promise you guys that's why I went so hard
in the first month modle teaching this stuff it's extremely real it's extremely important and if you are working from that mindset of doubt and fear and scarcity then that's the only results that you're going to get because the law of Correspondence has to mirror it into Your reality so remember that this process works this is what huge companies are doing High smile they're worth hundreds of millions this is what scrub Daddy's doing they're worth hundreds of millions this is what's Bam's doing they're making millions a year in sales this is easy stuff you guys have
what it takes stop getting scared stop living in fear and doubt and make sure that you you are having those highfrequency emotions when you make These videos when you post them you're holding on to that faith in yourself you have your exact goal in mind I want to make this much money I want to have this by this exact date right we want to have those specific specific goals and really just keep your mindset solid as you throw these darts because that's going to help you with your ability to hit the bullseye so please make
sure you are in those high frequency States and the last things I want to say is this is a NeverEnding testing cycle you are going to be posting videos and testing things out going through that strategy production optimized sequence endlessly you are going to have to go through this forever to continually get videos obviously we'll have ugc people influencers doing it later down the line we can create huge teams with a manager that focuses on all that so we don't have to do it we can pay advertising agencies to post the videos to do the
Media buying for us and all that cool stuff but just take note on what videos you're making that work double down on what's working kill off what isn't and really take this serious because this is the backbone this is like the the blood to your business this is the circulation the blood flow the heart that keeps pumping and letting everything circulate and grow and if you don't have these videos circulating then your body your business is going to die you might have Some success for a little bit but if you're not constantly circulating those videos
breathing in pumping and getting this circulation of new content then you're you're simply just going to fail so keep these things in mind now I'm actually going to make a whole other video called content Creation in action where I'm going to be showing you guys everything you need to know and what it looks like with me creating my videos what shots did I get what videos did I Create and we're going to break down all that for you so I will see you in the next video with that one peace and love boys all right
guys welcome into the next video today we're going to be going over content Creation in action and I'm going to be giving you a little bit more of like practical tips and showing you how I would do it I've made some video ads for this product and I'm going to show you kind of my take what I would do on it and give you guys some real Examples instead of of kind of some theoretical stuff like we've talked of before I'm going to be teaching you a ton of different hook options and really just showing
you how to utilize as many videos as you possibly can out of the clips that you have of you and your product or the videos that you get from your ugc people or your influencers later down the line but most importantly we're going to be going over some video ads that I made these are just some like Test fun ads these are basically my first throws at the dartboard so keep that in mind I would make as many videos as possible see what works what doesn't work what videos are good for hooks what audios are
good for hooks when it comes to like the voice over that you would either use with text to speech feature or that you would actually do with your own physical Voice or have um a ugc person do it for you being able to test like what type of talking points work And all of that good stuff so keep in mind these are the First videos and for some reason after uploading them the quality got shot the quality is really bad they're a little bit blurry um I had high quality uploads on so I'm not really
sure what happened there but yeah without further Ado let's get into today's video [Music] guys before we jump into the video ads that I made I want to go over some last Points so obviously before we make any video ad there has to be a specific video in mind that we are going to try to mimic we want to take someone's existing Hook and the energy transfer or the story line of their video and then apply it to the first one that we make we don't want to just shoot in the dark and make something
that we think is good we want to make a video that is based on something that already did good once we find that video and we have a really Good understanding of like what they said in the video and the type of Clips we want to start to think how can we improve upon this video how can we make the hook better how could we make the storyline slightly better how can we spice it up and make it unique for us and for our product if it's um from a company that has a completely different
product than you then we want to film that one video and later down the line make three to five variations of that Video with slightly different changes in the hook the storyline and all that good stuff some tips with your video is you want to have your video ads around 12 to 20 seconds nothing less or nothing more and I personally advise not to use any Tik Tok audios that's what high smile does that's what a lot of these really big brands do that are crushing it so not using any audios or just throwing in
a trending audio that isn't even playing any sound could be good for the Algorithm but I usually just throw in no audio and again remember on all of your videos you want to post them three to five times minim minum with different hooks changed inside so you can even keep the same story line but you want the first 3 to 5 Seconds that first clip to be different on every variation so we can see which ones work because those hooks are really really important those first 3 to 5 Seconds mean everything now before we jump
into my videos I want to Share a list of some different hooks or video Styles you can do that I know work very well the first one is like the random hook clip so you can get something that is just like random and bizarre and you say the title of the video like for example you won't believe what this product does or something and then it just has like some random clip of something stupid High smile does this a lot they'll spray their like purple teeth whitening stuff on a banana like It it's just random
like you have no clue what it is and that's just their hook for 3 seconds and then it gets another video out after so that's a hook style you can do the next is the really popular like disrupting style where you have like a loud sound nothing too loud that's like annoying some sort of big reaction or just something that's surprising and overthe toop that happens instantly within like the first one to two seconds the next hook style you can Use is literally just good-look people that will help you a lot more than you think
another little tip is if someone is the hook like their face is the hook of the video make sure it's very big in the frame you want their face to be like very very big in the frame it's really going to hook people's attention in not sure why but for some reason that one works very well another hook type or video style that you can do is like the howto guide in this video I'm going to Show you how to take away your neck pain or something like that and then show them the product right
or in this video I'm going to show you how to wipe your teeth in 30 seconds or something along those lines another video style is like the random stranger videos where you go up to someone randomly in public and either have them do like a challenge or you give them something you could go up to someone randomly and say hey do you have shoulder neck or back pain try this Product out give it to them let them use it or something get a quick little review stranger videos work really well because they think it's going
to be some prank or whatever they just it really Blends in with Tik Tok it seems like an organic natural Tik Tok video the next one is challenge based videos which kind of goes into the random stranger stuff you see a lot of people do this where they'll have you've seen people like febles do this where they have someone Skydive out with a chocolate bar and overall there's just a ton of people that do these like challenge type videos and then they'll give something free to the random stranger you just need to think of a
way to get your product involved in that video the next one you can do is review Style videos and the best ones are where you have that like green screen effect where there's a video playing in the back of the product and then you're over that video talking Like this product's really good and then it in the back it has the video I hope that makes sense High SM does this a lot you can go check out the videos on their page the next one is the negative review you can use this hook today I'll
be showcasing fake products on Tik Tok that don't work and then everyone's like okay what's this going to be because it sounds like some hit piece and then you use it and go wow it actually does work so you could use this on your neck or Shoulders or something and say wow this actually does work I would actually give this a 10 out of 10 review or something like that so you kind of switch up the vibe another one you can do is stitching random other viral videos a lot of people do this there's so
many people that are famous for just stitching really viral videos and then talking about something completely random or different afterwards you can use this for your brand and it can work really Good on organic I don't know if there's issues on running like a paid ad as a stitch there might be some sort of like copyright stuff like if you're doing some celebrity like you can't Stitch a video with Justin Bieber and then run it as a paid ad so this is more of an organic strategy but it works really good if you can find
especially if you can find some video that went viral of someone saying they have neck pain or someone saying they they have super Yellow teeth and they need something to fix it and then you can show how your product does fix it if your product solves a problem that's a really good one but you have to kind of be lucky to find a viral video that kind of sets you up in that way but you can honestly grab almost any viral video of like like if someone like hurt their shoulder like you can see their
shoulder dislocate or something and they're working in the gym you be like man should have had this Cuper it would have helped them out or something where it's like okay obviously that cuper is not going to help cuz then people comment about it like you really think that's going to help like what is stupid ad or something you get people talking you get the pot stirring which is actually really good then the last one is just like a testing video like hey I've seen this product everywhere on Tik Tok so many people are talking about
it I feel like it's bull crap so today We're going to be testing it or something along those lines test videos review videos those ones do really well so with all that being said let's jump into the videos I made but keep in mind these are me copying the smart CER they have better video ads the romatic ads really weren't that good but I'm copying the smart CER and I'm trying to make my own little twist on this but these are my like first throws at the dartboard these videos sadly they were filmed in Really
high nice quality like 4k on my phone but when I uploaded them they got really bad quality um I'm not sure why because I had like the high quality uploads little thing um switched on before I posted it so not really sure why and the audio is actually really bad um I forgot to take the sound out from the original video so it has like the wind from the video and stuff but I can easily just redo it this is just for like testing Purp purposes to show you Guys but let's jump into my phone
and show you the first ads all right guys so we're in my Tik Tok account for the new cup um I switched the logo to like black because I thought it looked a little bit better and kind of took your eye away from like the brand name in the corner for like the profile picture like when you're viewing the video um it just looks a little bit better having a black profile picture instead but let's go into the first ad keep in mind the Quality got butchered and the audio is really bad so I would
definitely redo these but here are some of the First videos I used to have super bad neck and back paint until I found this cupping device it's a modernized version of traditional cupping gives you all of the benefits of cupping with the touch of a single button it helps your headaches inflammation knots aches and pains and can even improve your circulation and speed up your recovery from the gym You've got to check it out okay so I said circulation in that video to try to get people to comment be like what did he say or
why did he say it like that or something uh but this video is basically just a frame forf frame copy of a video from smart cup um the smart cuper but I switched up the audio of like what I said just a little bit we got this next one today I woke up with super bad lower back and shoulder pain from sleeping in my thousand a Night Pool Villa in Thailand but thankfully I brought my new cup it's a modernized version of cupping therapy it gives you all the benefits of traditional cupping with the click
of a single button it helps relieve your headaches knots and muscle pains and can even improve your circulation and speed up your recovery for the gym so that one I'm obviously saying that I was in my thousand Night Pool Villa in Thailand to get people to comment it's just kind of a piece for that for people to be like Why would he say that or why is he bragging this video out or something just to get people stirred up in the comments a little bit but that one is all of these are pretty much the
same Clips in different orders with different storylines on them to test things but they're all based on this video from the smart cuper so this is the video from the smart cuper that I'm mimicking I used to have really bad neck and back pain the smart CER uses cupping therapy And red light therapy to help relieve aches and pains plus the heat therapy can improve your flexibility it's so easy to use I can use it anywhere on my body that hurts plaset helps to reduce headaches and inflammation you've got to check it out so all
of my videos are basically mimics of that so keep that in mind we've seen the first two let's go to this last one if you get super bad knots aches or pains in your shoulders or neck then you need to try this thing Out it's a modernized version of cupping therapy that gives you all the benefits of traditional cupping at the click of a button it's extremely easy to use and it comes with a 30-day money back guarantee and a 1-year warranty it's designed to help with headaches knots and muscle pains but it'll also improve
your circulation and speed up your recovery from the gym and it's currently 30% off right now so I like that video ad a lot more It brings up the 30-day moneyback guarantee the oneyear warranty I think it has a little bit better hook showing off the Villa too but again for some reason the quality is really bad like the the video quality the audio quality is really bad so honestly I would redo these personally but I wanted to whip up something to show you guys instantly in the end of the day making these videos took
like 2 seconds I already had the clips from my trip and I already knew That I was going to copy that smart cuper video so I recorded these clips with that in mind um just got a bunch of them and then it's really easy to just switch up what you're saying switching up the story line and talking from a different point of view using a different style of hook and yeah it's just really easy to get like 80 different videos out of my like 20 clips that I got from Thailand so these videos were really
easy to make I'll basically Go over how you do it so first thing you'll do is go into Tik Tok grab all your Clips import them in and then you can go to this top right corner here to edit them out you have this little Tik Tok studio and you can edit and grab all the clips you can see the quality is way better in here I'm not sure why it's so bad in the other one for example like this video alone looks so much better and you can just kind of order them in whatever
way you want to fully mimic the Video You're copying grab it and kind of just cut it up a little bit so it's a little faster can start right there have it show the product going on then the side profile of the skin then you can hit split delete I liked having this one at the end to show like oh it helped me so much that now I can go swim in my pool Villa or something and that was like a audio that I was going to plan to do like I woke up with pain
but now I can go swim In my pool Villa because it solved my pain um this is another little side one of just showing how it can be used on like any part of your body showing like the skin getting like sucked up in to prove that the product is like suctioning and it's working this is like oh I woke up with my bad back pain in my lower back I can split that one cut it oh I also had really bad shoulder pain right so you can see how there's like a theme in every
clip that it was I was Like planning to tell the story in just kind of clip them and show them this is a really good one of show sh the product and then showing like the pool Villa we're in so you basically just pick up all the clips you want you want to be in a range from 12 to 20 seconds you hit save you make sure your audio right here or first you can hit enhance I think that I had enhance on that might be why the quality got a little bit weird I'll have
to test that out you want to make Sure your original sound is down to zero so there's not like the the wind and stuff and then you want to just hit audio editing and basically say if you have bad neck shoulder or back pain then you need to try out this cupping device hit pause there we'll hit save if you have bad neck shoulder or back pain then you need to try out this cupping device you can see how that sounds a lot better for some reason when I actually posted it it just like totally
botched my audio And the video like you can see in this one it looks way more clear um it's probably cuz I had that enhanced thing on but essentially you just want to put in that little audio recording of giving your testimonial but I will say this process works a lot better with girls like if I had a girl that did all these shots and then you have a audio of the girl saying this product helped my shoulders my back my neck paint so much better for some reason guys in video ads Just don't perform
as well it's it's kind of wild so I wouldn't expect these videos to perform insanely well yes the clips are really good um hopefully if the the video quality is not completely from uploading but I really wouldn't expect this to convert like extremely high just because it's a guy in it like girls really do perform so much better so if you have like a girlfriend that can help you out or some close girlfriends that's that's going to Be really nice or if you're a girl yourself then you have a big benefit there but that's basically
it for the video you also have some features like this hit that and then you can do this voice feature if you have back if you have neck and back pain you can easily set these up so we can have this right at the front we'll hit um set duration or let's let's go back and hear when she stop if if you have neck and back pain so like right when we Start turning in you can see that the oh wow they have a audio visual of where the audio ends and it'll Auto go to
it wow that's actually really nice if you have neck and back pain you to try this C device then we'll just drag this to right after and then you can see when the text disappears is when you need to put the next one we'll cut that up right to where the audio ends if you have neck and back pain then you need to try this Cupping device and you can just go through and make your video like that having Jesse do the text to audio feature for you and so you don't even have to use
your voice if you want quick reminder guys please use the affiliate links below this course is 100% free and the only way we can offer this to you is if you guys are using the affiliate links I love you guys so much thank you for being in here I hope you're getting immense value and let's get back to the Video so I know that was pretty brief but I hope that gives you a really good idea of how easy it is to just go in there record some clips do some audios do some voiceovers do
some text to speech features um there's a ton of features in Tik Tok and you can really learn it in like a day of like how to use the green screen features and how to figure it all out it's extremely easy and it's going to be a big tool to make all of your video ads on there then once They're posted on your Tik Tok account just make sure you go and repurpose iio post it to everywhere and now you're going to be able to really read your data your analytics of how many like views
you get and see which hooks work which videos work what is good for my brand what isn't good and you're going to have more information more data to kind of change your throw essentially when you're throwing these darts to make sure your aim is on point and each video Is going to be kind of like a stepping stone to figure out what works and what doesn't so through doing this for a couple weeks you're really going to have a clear idea of what videos do good and now you can coach your ugc people you can
coach your influencers of hey our video ads work really good when you do XYZ make sure you use a hook of your face big smile make sure you showcase the product with it in your hand make sure you use it on your shoulder make Sure you use it on your neck or a lot of people say they get um lower back pain so make sure you have a clip of using it on your lower back this type of data and this type of coaching you wouldn't get it unless you took your time in organic seeing
what videos work seeing what people like what people don't like you can again also get a lot of data from your competitors from other people that are posting but it's best to do it on your own videos and really get a solid Understanding of what works for your brand ultimately organic is a really fun easy way to get a ton of sales if you really know what you're doing but the best thing that it does is it teaches you how to post it teaches you about video ads it teaches you what's good it teaches you
what's bad and it's giving you a very highle skill set of how to make video ads on social media that can transfer into hundreds of thousands even millions of dollars in sales if you Master this craft so even if you have a ton of money to jump into the paid advertising strategies and do all that fun stuff I really really recommend diving into organic and giving it a solid one two to even 3 months worth of effort so you can Master this skill essentially all of the social media platforms are the exact same if you
want a viral video you need a good hook and a solid transfer of emotion through a storyline so make sure you are doing That in all of your videos get out of your comfort zone have some fun do the extraordinary and make sure you're making content that resonates with a person that would potentially buy from your brand your action steps are to plan out the entire week of content that you're going to do for your brand list out at least 20 videos that you're going to mimic and then make five variations or more for each
video so you can have a ton of content and then make sure you Distribute it through repurpose iio to get it on every single platform doing this for 2 to 3 weeks should be giving you a decent amount of your first sales on your store and you can then use that money to start your paid ads and now you understand which videos are good to run as your paid ads soon we are going to be getting into a bunch of fun stuff with paid ads so stay tuned for that I hope you guys got a
ton of value out of this video and I will see you in the next one Peace what's going on guys today in this video we are going over our Tik Tok setup we are going to get everything integrated with our store create our ad account get our pixel running and all of that fun stuff now I hope before you're moving on in this video that you have some videos posted on Tik Tok organic we need to be posting on there we need to be consistent because when we get into the next module which is reaching
for the Stars we're really running our Advertisements we're scaling up and we're really putting everything in action we need to have Tik Tok organic as kind of our Lifeline as our kind of like the heart that pumps the blood throughout the business so we really need Tik Tok organic to be moving we need a ton of videos because we are going to be cycling those into our paid ads and stuff but we are not going over that today today we are just setting up the Tik Tok account but I hope before You progress that you
have been crushing it on Tik Tok because it truly will be the backbone for your initial success within the next module but without further Ado let's get into today's video setting up your Tik Tok account [Music] [Music] all right guys so we are in my store and I realized I wasn't really clear too much this is just for the Tik Tok ads like the Tik Tok sales Channel and all That stuff but um we're in my account the first thing we want to do is go to apps Pull up the search bar and you want
to type in Tik Tok hit enter it's going to take you to the little app area and we want to get this one Tik Tok right here it's the same as the advertisement one and we want to add this in this is the Tik Tok sale sales Channel and it's going to allow us to create our Tik Tok account super easy so we can hit add sales channel here all right guys once You get on this screen you want to hit set up now all right guys it's Jordan from the future again and I have
good news I was able to lock down an affiliate offer and structure with Tik Tok themselves so they are partnering with Jordan's library on this and they should be giving you guys some sort of starton bonus or deal for signing up through this link so the link is below the video make sure you follow all the steps set up your sales Channel but Before you hit create account there make sure you click the link below this video here it's going to take you to this exact page so you want to scroll down here make sure
you put your business email in create your account everything um that it's asking for get the verification code through the email then once everything's filled out hit sign up there's going to be a couple more pages where you have to answer a couple little questions for Tik Tok then it's going to Create your account and you can follow on with everything else I was saying in the previous video the only difference is instead of hitting the sign up button you just hit the login button and then it will integrate the account that you just created
with your Shopify store and you'll be fully good to go and you can set up everything else following um everything I say in the previous video I love you guys so much I hope you're getting amazing value out of the course Please remember to hit the links it really does help me out so much I hope you're getting amazing value in this course and I will let you get back to the videos and we want to hit create new now we want to set up all of our information with our business email so we want
to do the hello atth cup.com just like this or obviously putting your brand name in then you want to create a password for yourself then they're going to send you over a code once you hit the Button put your verification code in and sign up hit connect here now we want to create new when it comes to the Tik Tok ads manager now when you get to this section make sure that all the information is correct this is going to come up with like your Shopify like do my Shopify whatever link so it's going to
be like some long random name just put in your official brand name switch to your correct time zone put your phone number in don't leave your business Phone number in there and you can choose um your industry it doesn't matter too much but I'll just put electrical Appliance I guess and we'll hit sign up and connect now we want to hit the maximum option when it comes to the data sharing our privacy policy should be fine to mention this if you're copying the one from my like the new cup store and pasting that in you
should be fully fine here and we will hit confirm super easy and then we're going to hit finish Setup now we want to go over to settings and we want to set up our payment method put your credit card in and I will say this in the next module one of the First videos we talk about is credit cards I do advise running all your ad spend on a credit card now when I say this I'm saying it with an extreme amount of caution getting into business credit cards and getting into just credit cards in
general and running a business and doing all of this at an extremely high Level is a lot of power when you start getting into credit cards with American Express that are business-based credit cards and they don't essentially have limits you can find yourself in some really scary situations and you need to only spend money that you already have your credit cards should basically be debit cards that just give you points that's how I look at them I have never ever spent a dollar that I don't have on my ads or excuse me on my credit
cards Credit cards are extremely important and in the next video we'll go over everything you need to know with credit cards when it comes to advertisements how to get points all of that fun stuff and I may even drop a free course later down the line with all of the really nitty-gritty details when it comes to the credit card world because it is an amazing world but truthfully unless you're just extremely irresponsible and you're not good with money then you Should use a debit card with your advertising costs but if you're able to control yourself
putting in a credit card here is going to get you a lot of points I have made probably over 10 million American Express points just covering my ad costs alone that's been able to fly me across the world me and my girlfriend multiple times with crazy huge trips and I haven't paid for a flight in the last probably since like 2018 and my girlfriend lives in Pennsylvania so I travel a lot but with that power comes responsibility you really can get yourself in an irreversible hole that will turn you into a slave for the rest
of your life with credit card debt like I'm not joking this is extremely extremely serious so I do recommend the business gold card withan Express but we'll get into all those details but just know when it comes to your card information I do recommend credit cards but you have To be extremely responsible but what's good is you can always switch out your payment method in Tik Tok itself so you don't need to like go apply for the card wait forever before you set this up so you can just use your debit card for now but
I just wanted to give you guys that heads up cool once you put your card info in and click the button it should take you here so Tik Tok is notorious for having some payment issues with like getting your card connected it looks Like mine worked though they sent a notification to American Express and then I was notified on my app of like hey are you doing anything with Tik Tok right now and I just confirmed that and then we're good to go so we're fully set up here targeting locations we can add Canada in
and I will get into this um in the Tik Tok advertising video on the next module when it comes to the Drop Shipping phase with your brand where we're not getting wholesale inventory We're not customizing their products we're not doing anything large like that it's okay to Target US and Canada and I actually do recommend it but we will have to also go into our settings and change some settings to allow people to check out from Canada because if you followed my Shopify setup video no one is allowed to purchase from anywhere but the United
States so we will have to include Canada in our shipping settings but I'm going to confirm that because I Do recommend doing US and Canada just in the early days with your brand but once you get into the wholesale inventory and stuff it's going to be too hard to ship to multiple countries so just keep that in mind we're going to hit confirm here now it should be okay to hit back to overview once this Tik Tok marketing pending account review thing is done then uh button will pop up and we can just go directly
to the Tik Tok advertising platform there it looks like We actually do have Canada in here I forgot that I did um have some International areas set up so we actually are good there just wanted to be sure let's go back to Tik Tok and check if we're approved just yet um it should happen pretty quickly it doesn't take like days or anything all right so let's go back and then let's Google Tik Tok advertising and go to the first option that isn't an ad right here hit the create Now button and it'll send you
Into the login screen or it will will automatically log you in cool so automatically logged Us in the first thing we want to do is go to assets and events let's hit web events on the right so we should have our tikt pixel already created from our process of setting everything up it's going to say verify identity right here so let's do that looks like it just wants a phone number so I'm going to put in my personal phone number and go through this process real Quick it looks like you can also do email so
I'm just going to do that that's a little bit easier cool verification turned on we can hit back and basically what we want to do is just make sure that our pixel is firing that it's actually in there it's working and there's no errors or issues so it looks like there is no events recorded at all because we just set up the pixel we can hit test events then inside test events we want to put our link to our website And hit generate QR code and then we can just scan it with our phone and
it'll have us visiting the website it's all loaded up right there and we basically just want to go through and go all the way to the checkout process and then obviously we're not going to purchase but we want to add to cart real quick go to the checkout process um not going to put any info in but you can see on the screen now it has the add to cart detected has initiate checkout detected Um it doesn't have view content because I didn't go to the web page I just hit like the purchase button off
website itself but I am going to go to the product page and hit view content so now we should have a view content come up cool so everything is working good we are good to go we can hit back and hopefully it should show some events now we want to go back into our settings by clicking on the pixel then click over to set settings and put automatic Advanced Matching on and tie the email and phone number make sure that is good I don't think we have to do a save button just make sure that's
on and we're basically good to go now the next thing we want to do is come into our actual ad campaign section by clicking this right here so once we're in here we want to go to our default columns and set up custom columns it's really important to have specific things in here and to kind of get rid of some of the clutters so let's Delete everything after the ad ID to give ourselves kind of a Blank Slate now the first thing we want to do is hit our complete payment row as in the page
event section this is the first thing we want to see then we want to see complete payment you can click all of them next we want to hit view content all of them add to car all of them initiate checkout all of them then we want to go to basic data actually let's do CPM then CPC so it's stacked like that clicks click Through rate reach and we should be good to go there we can hit save is preset column give ourselves some little motivation um put 1 million in sales for the little name of
it now what this is going to do is set up all of your columns so when your analytics are in here like when you've been running an advertisement it's going to show you all those analytics and that is extremely important for you to make key decisions in scaling advertisements up killing Advertisements that aren't performing well and ultimately we will get into all of that in the next module showing you how to run your ads showing you how to read the analytics giving you absolutely everything you need to scale up your store hit those $10,000 days
do all that good fun stuff but for this video that is basically it our Tik Tok is fully set up it's ready to go hopefully we've been crushing it on Tik Tok organic so we have a big list of videos and we know Which videos did good and we know which videos did bad so now we can bring those good ones into paid ads so that basically wraps up everything for module 3 this one was a pretty long one but um this was our first time kind of swinging the axe cutting the tree getting our
feet wet getting into doing those action steps and now in the next module we going to be reaching for the stars as we run our advertisements and really get this ball rolling seeing which videos Suck which videos do good and having a list of your top videos that are ready to go into paid ads I hope you're excited I'm very excited to teach you guys all this stuff and I will see you in module 4 reaching for the stars all right guys welcome in to module 4 I hope you're extremely excited I am very excited
to get into the reaching the Stars module and going over all of the very big High leverage action steps that are going to get us towards Our dreams with paid advertisements utilizing things like credit cards which is what we're going to be talking about in this video building teams with virtual assistance hiring ugc creators influencers to work with us and our brand email and SMS marketing customer support legal structures and all of that crazy stuff that really solidifies us within our space and really helps create our brand and bring it to life so without further
Ado let's get into Reaching for the stars in today's video we're going to be going over credit cards [Music] all right boys when it comes to credit cards there is a lot of really really important things that you need to know and be aware of before you enter this world ultimately credit cards are a huge space there is a ton of intricate Fine Lines there's a ton of loopholes and a ton of different approaches to credit Card hacking credit card turning and it essentially needs a whole course of itself like this is a very very
lucrative opportunity to utilize credit cards but it's also a very destructive one if you are not good with this and you're not good with money and you don't have self-control and you spend more than you have then you can find yourself in a lifelong Loop of credit card debt uh a hole too deep that you will quite literally never be able to climb out so I am most likely going to be making a complete credit card course that goes over everything that you need to know within Jordan's Library I'm not exactly sure when that would
come out but for now I want to give you at least the essentials so you can operate your business to your best capabilities get free points and help you travel around the world for free so you can literally work from your laptop and live that life of Financial Freedom location Freedom Time freedom and credit cards is one of the biggest tools to achieve that so the first thing I need to go over is Extreme Caution and I know I talked about that in my last video but I can't explain enough how important it is to
be extremely careful with your credit card you cannot spend more than what you have I never even cut it close if I know I had $10,000 in my bank account I wouldn't even put close to 10,000 on my card even though I know I can pay it off So your card is essentially a tool right this right here this is the business Platinum Card this card is a tool and I want to utilize it in a proper way I don't want to spend money that I don't have that's not a tool that's a liability it's
not an asset an asset is using a card a credit card just like a debit card I have zero risk I'm not playing with money I don't have I know that I can pay it off and I'm just getting free rewards and free benefits So that is the only way to tackle credit cards your credit score and your ability to pay off your card and not get into credit card debt is one of the most important things you could do with yourself credit card debt is absolutely crippling and destructive and will literally take the rest
of your life to pay it off if you have some crappy job where you're getting paid 15 $20 an hour or something and you're 20,000 in credit card debt and you still have to pay for Your house for your car for your food you're literally never going to climb out of that with an 18 to 24% interest rate on it you're completely screwed and that is another weight in your backpack when you're climbing the mountain to try to get to Financial Freedom to try to have location Freedom time Freedom if you're weighed down by credit
card debt you're screwed because it's growing your backpack is literally getting bigger every year every day every month so Extremely important if you guys get in credit card debt you are completely screwing yourself and it shows that you don't really care about your future if you can't utilize money in a proper way if you can't successfully use a credit card like a debit card and I pay my credit card off every 2 Days Every 2 days I go in AMX and pay off both my cards I have a platinum and a gold card right here
so cards are extremely important and if you can't utilize them Then or you can't utilize them properly then you shouldn't be utilizing them at all so with that out of the way I really I just can't stress it enough don't get into this game if you can't be very very responsible with your card but when it comes to cards I want to go over the best cards for you guys and without a doubt out the best card is your business American Express gold card this card gives you four points per dollar spent on ad spend
I'll have a screenshot put Up right here so four points per dollar on top two business categories that you're spending on which is going to be your product costs and your advertising costs with either Tik Tok or Facebook so right there all the money that you spend on your product cost fulfillment and all of your dollars that you spend on Tik Tok ads and Facebook ads getting four times points this alone just the gold card has gotten me millions in points each year with American Express and American Express is the best it's the top tier
um I know a lot of people not inside the US have issues with getting these cards but the business gold card is absolutely your best bet now when talking about credit cards and especially American Express cards they have really good sign on bonuses so we have to cover sign on bonuses basically when you sign up for this card you get approved it's shipped to your house you have a sign on bonus you can earn right Now it's 70,000 points if you sign up with the link below that's going to get you the best possible deal
sometimes they raise their deals up to 100,000 points for the business gold with the business Platinum Card this one right here they literally do $150,000 sign on bonus or 150,000 points for a sign on bonus right now if you use the link below the link below is always going to give you the best referral sign on bonus because it's a direct link from Me and I have a very good relationship with American Express so anyone that I refer gets their top deal at the moment so these sign on bonuses are more than they're advertising on
their websites right now currently so signing up with the referral link below is definitely your best bet they do very big bonuses for referral links so um make sure you utilize those but what sign on bonuses are is you basically you get the card once you're approved then you have to Spend a certain amount of money on each card in a 3mon time period so let's check out what they have for the business gold card it looks like they want you to spend $10,000 within the first 3 months and they will give you a free
70,000 points now with that 10,000 that's spent in a 3-month time period you're also getting your four times points rewards on that if you're spending that on your Tik Tok ads and on your product costs so it's very good to Sign up with these cards once you're succeeding on a store I don't think it's the best idea to just say hey I'm getting into this world of business of e-commerce I'm going to sign up instantly I don't think that's the best bet because this card is a $100 a year gold card and then this card
is $700 a year I think it might be 600 it might be 7 was 500 but it's going up so these cards have yearly costs but their bonuses alone are extremely worth it With the gold card you get a ton of side bonuses that literally pay off the card itself if you just redeem them with the Platinum Card you also get a ton I'm going to show it right here platinum card gives you a ton of bonuses like ,000 credits with Dell $150 credits with Adobe and if you just simply utilize those you us you
usually can pay off the entire cost of the card each year here just through those alone not even including all of the other benefits you Get and the platinum card has a ton of benefits we'll go into that one later but with the gold card that is your first card you want to get the gold card is the drop shippers card it is your best friend for your e-commerce Journey the fact that you can get four times rewards on product costs and advertising costs is just unreal because those are quite literally the biggest costs in
your business and this one alone is going to give you millions and millions Of points when it comes to the time of buying this card and actually enrolling I would do it once you've got a little bit of traction with your Tik Tok ads like your paid ads so I don't think signing up right right now is the absolute best bet unless you already have a store that's gaining some traction and by traction I mean getting some good organic sales or getting some good paid traffic sales and you're kind of committed to this brand you
know that This is going to be your skyscraper that you're going to commit to longterm you see potential behind the product and you're willing to not give up and you know that you're going to be spending a lot of money on paid ads then it's definitely time to get the card now when it comes to alternatives to the business gold because the business Platinum is kind of out there it's it's a little bit more when you're solidified when you're starting to travel a lot especially and When you're starting to make big purchases like bulk inventory
that's when the Platinum makes sense when it comes to alternatives for the gold card you can do the Chase card this is the business preferred ink card so this one's not as good it gets three points per dollar on ad spend and other business expenses like that but the thing is this card I think the bonus of the four Bo points per dollar spend that you get on advertisement and product Costs has a limit to like 200 200,000 in spend or 250,000 in spend so there has been times that I had to get this card
because I ran out of my bonuses on my gold card so just to continually get bonuses I had to sign up with a new card because I spent like 200k in a month in ads alone on one of my stores so I had to get that card to be able to juggle spend and to still get bonuses because the gold card goes down to one point per dollar after you've gone through the max Which which I'm pretty sure is 250,000 each year so each year it'll renew you don't have to like it's not like a
onetime thing you killed your business gold cards rewards so it'll refresh every year so I will alternate between the Cards depending on the year the Year just started right now 2023 so I have a ton of available points on my business gold card so I won't be using the ink card until later in the year once we've spent more on ads so with your business Gold card it's basically fine to put like as many expenses as you can on it you do want to segment it into business expenses only just so it's easy with tax
stuff and sadly I can't give too much advice on tax stuff for legal reasons the best thing I can say is get like a local tax professional to really help you out and help you organize hey what should I spend on this card what should I not but the biggest thing is on your gold card you need to be putting all the Fulfillment costs with your 3pl and all of your advertising costs that alone is going to take care of the card and give you a ton of benefits and then the same thing goes with
the business Inc Preferred Card that's going to function the exact same as the gold now to get into the Platinum more here I'll throw up the benefits again this platinum card is crazy it's like either $600 or $700 a year not a month all the fees are yearly they're not monthly and this card has a Ton of crazy benefits on any Delta flights I get a 35 or 30% refund on the flight and I get five points per dollar on the cost of the flight so let's say for some reason I ran out of my
American Express points I can use my platinum card to buy the flight with cash and then I'll just get a refund of 30 to 35% that's like every Delta flight is like 30 to 35% off cuz they just return the money to you in points it's crazy and then you get the 5x points on top of it And you get access to the Centurion Lounge the Delta lounges and those alone are huge those are in almost every airport that you go to that's at least half decent like a pretty big airport they're all going to
have either a delta or Centurion Lounge so you get free access to those any purchase over $55,000 gets I believe 5x points at might be 4X per dollar spent so that's really huge too so when you're ordering your products in bulk let's say you're Sell in that eyelash serum you've ordered like 10,000 units that's going to be more than $5,000 so you use this card and you get a ton of points on it so there's different cards for different situations there's a card that is with like I think City Bank and Costco that's really good
for gas and groceries so there's different cards for different situations and that's why this I would seriously need to drop a course just on credit cards itself because it's such a Crazy industry and there's truthfully so many opportunities because there's no limit to how many credit cards you can get if you're responsible paying them all off you can just keep getting new cards for new sign on bonuses right you spend if you spend a ton of money on your business it's easy for you to spend that 10,000 in 3 months to get the sign on
bonus so boom you just got 70,000 points here with this card once you do that and then let's see the amount you Have to spend in a month for the Platinum Card right here it looks like you need to spend 15,000 in the first 3 months so if I'm spending 20K a month on ads I can easily sign up for this card get 150,000 sign on bonuses or sign on bonus points and then I can get 70,000 from this one and then I can also get 100,000 at this current moment with the business Inc Preferred
Card so that's 150 plus 70 plus 100,000 points that's over 300,000 points which is equivalent To $3,000 it can be used on flights that can be used on hotels you can literally pay off your own bill but there is specific things so these points are only going to be there's different value systems that's the best way to explain it if I redeem my points just to pay off my card itself so like a just a straight cash refund fund basically on my card payment it's not going to be as useful but if I use my
card for hotel and flight then it's going to have that Direct equivalent so if I had 300,000 points that's going to be $3,000 so that's kind of the equivalent I think that's every point is like every thousand points is worth a dollar something like that so very very useful there you want to make sure that you only use your points on flights and on hotel stays and you can stay at some very very bougie exclusive places you can fly completely free I've been flying free since probably 2018 and my Girlfriend lives in Pittsburgh so we
go back and forth all the time I've been to Hawaii Italy Thailand and ultimately been back and forth from her house a trillion times my tattoo artist is in California so I would fly there once a month to go see him I did that for 2 years straight so yeah it's it's an incredible amount of points and I still have almost 700,000 points right now just sitting I also help pay for my friends and Family's flights so it's Crazy when you start getting into running a successful store and you're using these cards it is genuinely
a lifechanger but again it comes with that double-edged sword that if you don't pay if you make mistakes and slip up and spend too much on this card and you don't have that money then you are literally screwed it is you are in a pit that you'll never climb out of it's very very serious so you need to be extremely careful but if you are ready to sign up For any of these cards I recommend if it's your first card get the business gold AMX card that is your absolute best bet there's going to be
a link right below this video that has the referral links for the cards these are going to give you the highest bonus amounts so the biggest sign on bonuses that American Express rewards each year is to the people that are referred directly and the reason they can do that is because they don't have to pay any Advertising costs to get their new customer right so you signing on they can give you a higher bonus than they would give anyone else if they had to pay an advertisement to get that customer if that makes sense so
the biggest sign on bonuses possible are down below and that also will give me a sign on bonus for anyone that is referred that signs up so I do want to be transparent with that I will get a bon bonus if you guys do that so that is Appreciated obviously with all of these affiliate links you don't have to it's just based on a trust-based system but since this course is free it truly does help out immensely to have people use these links so I do appreciate it if you are getting this card make sure
to only do it if you were mentally prepared and ready to to be responsible with it but if you are signing up please use the link below it does mean a lot so a little more information when it comes to Using these points let's say you just got your 100,000 or 150,000 sign on bonus from the platinum card if if you were ready to get that card hard the best thing to do is only use it on the flights and hotels but importantly it's the best to only use it on Delta hotels or Delta flights
and Marriott Hotels these people have direct relationships with American Express and you can get way more points per dollar for your points and there's a lot more you can do Just like flying Delta you get a 30 to 35% return so it's really important to make sure you look okay what affiliate relationships do the hotels have with American Express what airlines do they work with and make sure you're utilizing that I'm not sure who chase goes with but I think they're with American Airlines so if you have chase points make sure you do the American
Airlines ones cuz you'll get more discounts and and there's more benefits when it comes To redeeming these points for the flights you can literally just purchase the flight on your card and then go on the American Express app go in the chat support and say hey can you use my points for that flight and they will convert it over usually that's the cheapest but it kind of has that hassle of having to do that or you can just go on American Express's website and redeem rewards there for travel and straight up book your flight FL
with points Instantly on there they do kind of inflate the prices though like let's say you're flying from Salt Lake City to Dubai in 3 months and the flight costs $2,000 when you see that flight on Google costing $2,000 for like a Delta and let's say Qatar airlines flight or something or Emirates you'll see that on Google for like 2,000 but when you go into the app and try to do it with the points on American Express it'll be like $2,200 so that's 220,000 points when it Could be 200,000 points instead so it's it's like
small savings they they do kind of upcharge a little bit there for the convenience of you just being able to one click use your points there because they have to create a whole system they have to create an insane software and integration with all of these flights to be able to let you just use points instantly so they do kind of have a service fee on that so it is good to know that but when it comes to credit Cards when it comes to running your business this is essentially all you need to know to
get started get your business AMX Gold Card make sure it's a business card do not get personal cards with these personal cards don't have nearly as many benefits as the business cards and when it comes to applying for these cards I I don't know if I can legally say this but I don't think they check your financials they do want to see people making a decent amount of Money for them to sign on the card like if you put your income is 2,000 a year if you're like unemployed right now or something you're probably not
going to get the card right so the only thing I'll say is I don't think they check financials that's that's all I'm going to say with that I don't think there's any repercussions or any actual legitimate checks but I could be wrong so I'm going to leave it there applying for these cards is pretty easy though I Don't even think they pull your credit they might for you to apply for it so if you have really bad credit that could be an issue hopefully I get to be able to make a full-blown credit card course
where I can talk about how to fix your credit how to improve your credit all those good things to help you get approved if you don't initially get the approval but I personally have never had an issue and anyone that I've referred to American Express hasn't had any Issues either it's usually pretty easy to get approved but again when it comes to running your business and utilizing credit cards successfully that is like all you need to know use your gold card on all of your product costs and your advertising costs if you run out of
points on that if you're balling and your store is doing really good get a Chase preferred one and use it the exact same way as you would the gold card then if you're really balling you're ordering Bulk inventory you're flying around the world enjoying some of your location Freedom time Freedom Financial Freedom all that good stuff then it's time to get the platinum card and that's where you're going to get a lot of access to the lounges a lot of flight a lot of travel benefits ton of different Awards you can utilize and redeem with
a ton of different compan companies that is literally just free money I think you get $1,000 with Dell just for signing up With your platinum card so Platinum card's crazy and it's really good to have a relationship with American Express because you can get invites then to have a black card and all of these other crazy kind of exclusive credit cards and they take really good care of people business cards with Chase and just Chase Bank alone is awful God awful every issue I've had and had to reach out to support has been a complete
nightmare I've had Chase customers Literally yell at me on on the phone and it's just awful you wait in support lines for hours and hours and American Express they reply to you instantly they are extremely accommodating and kind and their customer service is probably the best I've ever seen in the world American Express is extremely good when it comes to taking care of their customer and having the highest level of benefits they have better benefits than all of the chase cards all of these Other cards like American Express is where it's at so I highly
recommend jumping into the gold card if you are ready to do that then leveling up to Platinum Card when the time makes sense for you so I hope that gave you guys everything you need to really understand the initial level the initial game of credit cards and honestly to really run a successful store this is like all you need to know the other stuff is like little nitty-gritty hacks on how to Utilize points better how to juggle different cards how to churn credit cards just for sign on bonuses because you can get like 20 different
credit cards at a time have a huge stack like this and just be getting an endless amount of credit card points from the sign on bonuses so that stuff we would go in in-depth on on the other course if that comes out which hopefully will soon so for your action steps on this video if you are financially ready to jump Into a business gold card then I highly recommend that if you guys get any of the credit cards I mentioned please use the referral links below it does help me out a lot and make sure
if you're in our community group that you ask a ton of questions I'm happy to help out so peace and love guys I'm excited we're in the fourth module and in the next video we are going to be going over Tik Tok advertisements I'll see you in there welcome in to the Tik Tok advertising Section of the course now this video is going to be a little bit brief because we are going over the testing strategy so I know you guys are extremely excited to be here at this stage and I'm truly hoping that you
progressed here naturally throughout the course you didn't just come skip to this video because this course is honestly been put together with 6 months of effort and organization and truly if you think you're ahead you think oh I already have A good store oh I already know what I'm doing and you just skipped towards a video like this where I show the Tik Tok advertising strategy I highly highly advise you to go and rewatch or watch for the first time if you skipped the entire course leading up to this point module one alone is extremely
valuable the the spiritual understanding the knowledge that's shared there the wisdom that is going to help you in your success and help you with being Spiritually aligned and healthy to be able to perform well on your Tik Tok advertisements and to be able to look at things non- emotionally again this course has been laid out in the exact path that it is for a very strong reason this course is extremely good I've put my entire heart and soul in this and it's really important to watch it the full way through so quick little caveat I
do want to say that but I'm extremely excited to share this with you guys it Is going to be slightly brief because this is the testing strategy so with Tik Tok ads their testing strategies and what's working the best right now is really basic it's it's very very dependent on your creatives and on your video ads and your ability to hook people in but if your video ads are good then you really don't have to do too much this is kind of the easy part this is the fun part of just turning on that cash
flow um process and getting to Really make some really big Revenue numbers and profit numbers if you have those good videos so really important that you've been crushing organic beforehand there's a lot of requirements so we're going to get into that but without further Ado let's dive into Tik Tok advertisements [Music] all righty guys so we are in the Tik Tok advertising platform make sure you pull this up but I quickly want to go to Tik Tok itself go over to the new cup and check this out so let's see what the videos are at
I posted these a couple days ago um almost 600 views on every single one so this is a decently good sign that all of them got at least that amount of views but remember what I said when you're shadowbanned on an account or if the brand new account you made is having some issues then you're going to get like the same amount of views on all videos so decent chance there that we Have some sort of Shadow ban or something but 600 views is good I'm not complaining we'll see how it plays out ultimately when
it comes to running paid ads and getting into Tik Tok paid advertisements all that fun stuff you should have more videos made this is an example store I'm not going to be trying to scale the store to the moon this is an example for you guys to understand the best processes so I would at least have like 10 or 20 videos made so I can See which ones are the best performers and then I can grab three to five of them to bring into my paid ads so on that note I want to talk about
some requirements or we jump into Tik Tok paid ads and actually using this strategy and making sure that we are ready to do it so the money that we spend is properly allocated and we're not just losing a ton of money and kind of being dumb so when it comes to requirements to kind of have ticked off Before you get into your paid ads is you need to have a decent budget to jump into paid ads successfully and at a high quality level of someone who really knows what they're doing you're going to need around
$1,000 minimum to test your brand your product your store now you can get away with a lot less a lot of people have got testing strategies that are very simple very easy and they can just throw a couple hundred bucks in and get a really good idea if something Works or not but I'll explain why that's not feasible and why that doesn't really test the essence of your product and your brand you need to do way more you need to spend way more and you need to have more videos cuz ultimately these $200 strategies that
people do that are kind of cheap and and let's just try things out it doesn't really test your product it tests your video ads your video ads and your products kind of go hand inand and when you want to test a Product you need to test a ton of video ads to really see okay this product maybe isn't that good because usually it's the case that oh this video ad isn't that good the product could have a ton of potential but you backed it with some crappy ads you only had three of them in there
and it just didn't really give the opportunity that the product needed or that Tik Tok needed it really didn't give them enough videos to kind of truly test this product so really Important to have around $1,000 to throw into ads now you're not going to throw that in instantly you you have control of How It's spent where it's spent when it's spent but I would say you should at least have $1,000 that you can throw into ads and it's not going to like kill your daily life right like money that you can lose in the
worst case scenario next you need at least 10 qualified videos now what is a qualified video a qualified video is one of your top Performers on Tik Tok organic so if I need 10 qualified videos I probably should have posted like 20 or 30 I'm leaning more towards 30 once you've posted like 30 videos you can see what are my top 10 best performers that have the best views how can I make them better how can I improve upon them try to scale that up to where you have 10 qualified videos that are extremely good
they have a good hook they're getting good views they're engaging people are Commenting and overall it's just a really good video you you show it to friends and say hey what is what do you think about this does it grab your attention does it get you a purch ing interest in the product and try to ask people that aren't just going to be a yes man that are just going to blow smoke up your ass saying yeah it's super good because I guarantee a lot of your video ads are going to suck it's just the
harsh truth of it so when you have 10 qualified videos that's going to be a game Cher for paid ads because to do our strategy we're going to need at least three to five videos minimum to throw in a Tik Tok we obviously want to throw in our best performers but if those don't perform good we need to cycle in another three we need to cycle in another five we need to change out the ones that aren't spending money or change out the ones that Tik to talk is just giving horrible performance to like if
the Video ad sucks you got to get it out of there so we need at least 10 before we jump into paid ads 10 quality videos now the last requirement if you're getting into paid ads you need to be extremely decisive very organized with your money your analytics very mentally organized as well and you need to be able to make calculated decisions without emotion if you are getting emotional in your ad account and you're changing numbers and decreasing budgets or raising budgets Because you're so excited it's working so so good so you put $1,000 a
Day ad spender you're making these really rash emotion-based decisions then you are going to fail at paid ads it's very important to be emotionless to be decisive to work off analytics work off numbers and just not have emotion anywhere near this process so with that being said let's jump into Tik Tok 101 and give you guys a full outline of what we're really going for some rules some Dos some don'ts before we jump in and actually make an ad in the Tik Tok advertising platform first thing $20 budgets you need to have bigger budgets this
is not enough to test your product it's not enough for Tik Tok to give you high quality good traffic it's just not good you need to be at least 500 to $100 daily budgets per ad group that you're running also the reason for that is because we are throwing three to five videos in that ad group so the ad Group gets $100 in Daily spend and then it divies that up between the three or five Tik Tok videos so each video if you have five of them is getting like $25 a day or $20 a
day so you can't really do $20 budgets it's just not enough you need more the next thing USA and Canada targeting is going to be your best bet you don't really want to get into a bunch of different countries and these are going to be the highest quality traffic so you want to make sure that You're targeting those only keep in mind though when it comes to ordering product and wholesale and we're we're really running a brand with custom products inventory and all that stuff it's going to be hard to ship internationally your best bet
is going going to be to only sell in the United States so when you're in the position of transitioning from Drop Shipping to US and Canada you need to make sure you change all your ads to only us when you have that inventory in The United States because not going to be able to get fast shipping and it's going to cost a lot to get your products from China to USA and then to ship them to Canada on a regular basis is not going to be the easiest so we want to focus only on the
US I think there's also some legal issues and stuff when you're actually getting into like real real business with custom inventory of paying V fees all that stuff we just we just don't want to get into it next Scared money doesn't make money this is insanely true this is one of the biggest lessons that was the hardest for me to learn on my Drop Shipping Journey like I it was really hard for me to not be scared to spend money like I remember the first time I started getting into ,000 a day budgets my ad
account and it was absolutely mind-blowing to me it scared the out of me I would be on my ad account every two seconds refreshing making sure every dollar is Spent perfectly and when you're kind of thinking in this like scarcity fear mindset of I hope it works I hope it works and you have these doubts and and you're scared to throw that money cuz you you really hope it comes back and you can't afford to lose it thinking like that does not do good because then you're bringing in those emotions you're you're bringing in fear
and doubt and that's lowering your frequency and it's it's really going to give you Results and it's going to make you scared and you're going to make decisions that you shouldn't have made emotion-based decisions that weren't based on analytics that weren't Based on data it was based on your own fear and the biggest growth that I've ever seen in my life was when I finally just said it let's throw some crazy budgets and I started getting to 20,000 A Day In AD spend and and spending hundreds of thousands a month and it just everything Changes
when you can start to throw that money and obviously it's a gradual scale we're not going to jump in and throw $1,000 budgets day one testing our brand and product cuz we're so confident right like we we will gradually get there but you're you're going to have a ceiling over your head if you're scared to spend a lot of money on ads and obviously again we we'll get there naturally but you can't be scared to take that next step forward and to take some leaps of Faith and raise budgets and yeah truly like if I
look back that was the thing that changed everything for me I paid $10,000 to a mentor for monthly coaching he's like dude you just got to raise your budgets like that's basically like all I learned and I went from doing 80k months to $400,000 months in sales so it was really big you can't be scared to make money you can't be scared to spend money next when it comes to Tik Tok ads broad audiences are your best friend you Don't want to get into like almost any targeting like targeting is kind of bad on Tik
Tok Facebook it's the opposite but on Tik Tok you need really large audiences you need to give the steering wheel to Tik Tok as much as you can because when you're taking the steering wheel and saying hey only target these people and you're trying to drive the car it with their algorithm and it doesn't really work too well so you need to give Tik Tok the steering wheel and Let them do a lot of the targeting based on results analytics and data and their algorithms because when you get into these Niche tiny audiences where you're
targeting so many things really does not work well at all the next thing is you really need proper metrics and analytics and the capability to understand and read them which we're going to have a whole video on because it's extremely important you need to know what your data is telling you what your analytics Are telling you and you need to make decisive solid actions on them to really take your business to the next level it's extremely important next thing with Tik Tok is they State on their own website that you need 50 purchases a week
on a ad group or on a yeah on an ad group not a campaign to get it out of what's called The Learning phase now this is something that's interesting I think it's kind of a marketing ploy to get you to spend more on Tik Tok ads to Get something out of the learning phase because when ad groups are out of the learning phase they perform better and I think it's just a way to get you to spend more money but once you're getting 50 purchases a week you're groups are going to optimize your targeting
is going to optimize and things are going to get a lot more smooth that's why I recommend the high daily budgets you can't really you're never going to get 50 purchases a week on $20 a day ad Groups like it it's just not going to happen you need to have more kind of skin in the game and when Tik Tok sees that you're spending a lot and you're putting a lot of effort into this they give you higher level traffic they give you better targeting and you have more money to play around with and your
ads are usually going to perform better next thing is spark ads are your best friend we are going to be using like strictly Spark spark ads for almost everything we Do it's it's definitely just the best way to go Tik Tok loves them they give better results to spark ads compared to normal ones and it's we'll get into it we'll explain it but it's definitely your best option another thing with Tik Tok is don't be afraid to scale your budgets really quickly that's not something I'd advise on Facebook like Tik tok's unique with that scaling
pretty fast is actually an asset here but that comes with a caveat which is Our next thing is you need to rotate your videos so frequently like very frequently you need to come in your ad group and see what video are performing like good results what videos aren't spending any money cuz Tik Tok thinks it's a video cycling those out constantly maybe like if I have five videos inside my one ad group one of them is going to get a majority of the spend and if that one's not performing well then I need to get
that video out Of there so the spend can allocate to the other videos and if one video is not spending at all I need to get it out there because it's clogging things up and so you need to have it to the point where you're cycling in videos all the time and that's why we need to be crushing Tik Tok organic we need to be using ugc influencers having friends help us make videos we need to be making tons of videos a day oursel because it's that dartboard game right if we have Thousand darts and
we're setting in front of the dartboard eventually one's going to hit and when one hits we want to turn it into a paid ad because then we can milk it 10 times more get a ton of sales so we need those bullseyes on organic right that we can take to paid ads I hope that makes sense it's the best way to explain it because that is the essence of Tik Tok it's not some magic targeting it's not some magic spell that you can cast on on your ad Account it's going to work perfect it just
doesn't exist like that it's who has the best video think of this as Tik Tok hosts video competitions and whoever makes the best video that their algorithm likes the most gets paid the most if you can think of Tik Tok like that that's going to be your absolute best bet now another thing to know with just paid ads in general not even just Tik Tok is that advertisements is like a a game of guessing but not just guessing It's targeted guessing right we want to make educated guesses and decisions and and try to be smart
and calculated about it but in the end of the day every ad account functions differently me and you could have the exact same store the exact same brand the exact same product and we're running the exact same video ads exact same budgets and targeting and I'm going to get different results than you are that's just how it goes the the ad accounts they're like this for Facebook as well exact same thing it's just targeted guessing what works on one ad account might not work on the other and there's only so much you can do in
the end of the day it's based on you having a good video you having a good brand and a good product those are your three things so if you're not crushing it on that your ads are going to suck but in the end end of the day you just need to understand that paid advertisements is a guessing man's game Like nobody has the secret there is no magic secret it's just who has the most money who has a good product who has a good website who has good video ads who's willing to spend the most
and who's willing to learn from their analytics data and metrics and improve that's basically it there's no secret there's no magic now the next thing I want to go over is rotating advertisement variables if you're running ads and they're not really Working too well at the ad group level there's a couple things you can change you can change your audience size or location like separating USA and only targeting them separating Canada only targeting them and having a campaign that's only usab based and only Canada based or you can try to raise your audience level in
there and I'll show you what I'm talking about in the ad account or you can try to lower the audience level usually that doesn't work But fluctuating the audience size and where you're targeting can help to switch that variable if your ads aren't performing too well next you can start targeting different ages so there's it's like 13 to like 60 plus or something is the age range like 13 to 17 in the first block and then the other blocks have different age ranges usually just clicking 18 plus on all of them is going to help
improve your ads a little bit next you can play around with your daily Budgets if you were doing $100 a day and it's not working too much you can downscale it to like 50 or even try 200 just messing with the numbers to see how that changes your numbers is going to be really strong next you can play around with your optimization event so if you're targeting like purchases next you can play with the video duration of your creative so you can change it if it's like a 20c video Try cutting some crap out and
getting it down to a 15-second Video and see if that does anything also always change your hooks rotating Your Hooks and your creatives is obviously something I've talked about a ton but um we we're trying to focus a little bit more just on ad groups but um video duration is something you can change now the next thing you can change is your form of bidding and optimization now you can change your optimization goal to conversions and clicks you can change it to your bid strategy to cost caps lowest Cost you can also change your billing
event to standard or accelerated these are just some things you can change at the ad group level can help kind of refreshen your ads if they're not performing too well cuz in the end of the day we don't really want to do too much with targeting another thing is don't clog up your ad account with a ton of duplicated ad groups this is horrible it's going to mess up your spend and Tik Tok has openly said that they don't like When people duplicate and their algorithms aren't really made to optimize for duplicating 50 of the
exact same ad groups also if you're doing cost cap campaigns you want to make sure that you're not running a ton of them because it's going to give you advertising issues it's going to clog things up your spend isn't going to work too well it's going to fluctuate a lot and in the end of the day it can have your ad account get down to spending zero a day and That's going to cost you a lot of money if you're making a ton of money and your ads just go to zero spend you're you're going
to be losing out a lot of potential money there next thing I want to go over is breaking even so if if I have a $30 product that I sell I get $10 profit per sale and my advertising costs are $10 then I'm breaking even right I didn't make any money but because of credit cards I'm going to be making at least credit card points and I'm going To be building data on my pixel right I'm going to be showing Tik Tok hey this is what a customer looks like this is what someone looks like
who watches the video this is what someone looks like who adds to C so it gives more data and analytics to the algorithm that can help perform your ads um help them improve and help them perform better so keeping ads on that are breaking even is really important cuz you're getting free points you're not losing money and you're Building up pixel data you're building up brand data and brand awareness so breaking even on an ad is good don't turn them off if you're breaking even you only turn off if you're losing money another thing to
go over is testing strategies and like testing ads is completely different from scaling ads it is like night and day difference two sides of the coin like very opposite like when you're jumping into scaling your advertisements it's a complet Different ball game so just go into this with that awareness another thing I want to say before you start your paid and this is kind of the last thing before you start your your paid e-commerce Journey your paid ads journey of really jumping into advertisements and throwing big amounts of money I want you to understand this
very well e-commerce and this journey throughout business and success and life is an endless staircase each store that you make in your E-commerce Journey can kind of be viewed as a staircase it's almost like the the rough draft process that you go through in language arts when you're in school your final like published book if we're going on the language arts reference isn't going to be your first draft right so don't be afraid or scared or let in fear and doubt and scarcity and all these negative frequencies take you down if your first store doesn't
do good right like that's like a baby thinking Their first step is going to be them like running next like it's things take some time and it's it's very possible to succeed day one but keep in mind that you are going to be making an endless amount of rough drafts in life you're going to be making tons of stores you're going to be making tons of Brands and learning this skill is the goal the goal isn't to make a ton of money day one because it might not happen right we need to be resilient and
the people that Are successful are going to be the people that understand that if this doesn't if this store doesn't work oh it's just a rough draft oh my next one's just going to be 10 times better oh that one didn't work oh my third one is going to be 20 times better than the first one or 30 times better and it's the people with that Viewpoint that are truly going to succeed those are the people that life rewards and truly like the only way I can explain it is like God shines his Light on
people with those perspectives it's the best way to put it I don't care what your religious beliefs are the universe whatever you want to think think is going to reward you when you view everything that you create as a rough draft and you continually improve upon it and make it better so I want you guys to understand that perspective don't get sad don't think you're a failure don't submit to these low frequencies trying to take you down a Fear doubt and all that stuff think oh I can't succeed it's too saturated this strategy he doesn't
know what he's talking about or whatever your mind tries to create to justify your efforts as a failure you can't listen to those this is not a failure failure doesn't exist the only time you fail in life is when you give up and in the end of the day we are trying to learn a skill we are trying to build a high value skill it's going to take a long time we're Trying to learn paid advertisements and e-commerce and running stores and creating teams and businesses and Brands it's a really big deal another thing that
can help kind of put this in perspective is think about a traditional business launching right we're launching an e-commerce business it's very easy compared to everything else but let's think of you opening a brick and mortar restaurant okay maybe you have a $100,000 dollars and startup costs That's on the low end maybe a couple hundred, you had to take out loans from people you had to convince people to believe in you and your idea you have payroll you have all of these things you have genuine employees showing up to work every day you have to
manage them you have to manage cash flow you have to sell enough burritos or whatever you're selling to even make some sort of money to pay back this huge debt above your head of hundreds of thousands if not Millions if you started some really nice restaurant so think about their perspective when they get into business they're not hoping oh I hope hope I can be profitable and one day they understand that they're creating a business an asset that's going to be profitable years down the line that's going to give them a consistent income for years
and they're not looking to profit within a couple months right we need to keep that perspective when it Comes to starting our store and understand that hey how long did it really take me to learn everything in this free course and start up my business maybe a month two months maybe maybe you slacked a lot and you're here and it's been 4 months who knows what it's been maybe it's a couple days but the overall amount of effort that you have to put in compared to someone else with a business plan investors employees day one
physical locations it's not even Comparable right so if you have a couple issues and your first like one two 3 four stores don't work out overall you've put like not that much money into it especially if all you did was test organic and I do recommend that you shouldn't get into paid ads unless you've gotten some sales from organic and you're and you're making some progress there because then when you jump into this it's just a little bit more risk with paid ads and Understanding that your videos are good but I've kind of covered that
stuff so you guys know what I'm talking about but it's really important to see that we have it easy e-commerce is easy Drop Shipping is easy we don't have inventory we set up Shopify we set up a couple things we downloaded a free website I guess we have to pay for debutify and some other things like that but it's really just not comparable to a traditional business model so don't get Down on yourself because in the end of the day you are building a skill you're growing every single day and you are going to reap
what you seow when you put in the work you will reap the rewards you're planting seeds and the ground and just because a week later you don't see it sprouting out of the dirt doesn't mean that it's not growing so be very patient with yourself be very understanding and emotionless in the sense of not really like getting in fear And doubt and look at the analytics but just know that this is a long process e-commerce is and there's going to be failures there's going to be these obstacles in the way there's going to be hard
times but if you're resilient then you will make it e-commerce isn't going anywhere there's a constantly revolving door of new stores that are going to start popping off new trends because things die out and so something new comes in and replaces it like we're our Society is in a constant Evolution and there's always a new opportunity there's always a new brand there's always something amazing that can be created I I'm telling you guys the opportunity is endless and if you if you focus more on on executing and crafting and learning this skill instead of getting
profitable on your first store it's going to be extremely good for you in the long run and I know that was a rant but it's it's very very Paramount out to your success That you understand what I've just said again because it's so easy for us to create new stores if you have to create a second store later down the line all you have to do is put in a new domain name on your existing Shopify setup put in a new domain name switch out some logos switch out some products you're good to go you
have a whole brand new store you just have to buy another $12 domain $12 wow so this process is easy we're very blessed that this opportunity Is here and that Tik tok's here for organic free traffic and easy to-do paid ads so I want you guys to understand that I have full faith in you I'm extremely excited for you guys to learn these methods and get deeper into this course and I just want you to know that the pi is big enough for you to have $10,000 a month profit it's big enough for you to
make a 100,000 a month profit e-commerce is one of the biggest pies in the world the industry is so huge and I Promise there's enough for you so with that being said let's jump into my computer and get into the testing strategy so the first thing we want to do is go make sure we're in our correct ad account and hit create on our first campaign so what we want to do is go to site conversions going have a lot of popups here as it tries to teach me how to do stuff and we're going
to basically keep a lot of things very simple and we're not going to be doing anything Really too fancy so we hit website conversions campaign name I'll just call it the new cup test and we're not going to hit any of these we don't have to declare anything no buttons we need to hit so we're good to go website conversions add group I'm going to call testing we're going to make sure our pixel pops up cool right here I'm also going to right click ooh I'm going to open up a new tab with my Tik
toks Tik Tok ads manager go To assets events and just make sure that my pixel has some sort of data on it my web events so we have some events on there we know it's working it's reading and we are good to go so so next we want to do our optimization event and put that as complete payment for placements we want to do select placement turn off pengle and we want to keep all of these on video download is the only one you might want to turn off just so it's not as easy for
someone to take your ads but Let's be real someone can easily just copy your link put it in on Snap tick and download your video without the watermark so it doesn't really matter I'm just going to keep it on user comments on video sharing on just make sure that we're only focusing on Tik Tok now we want to keep this off we want to keep this off as well and we want to throw in Canada I personally am going to start off with having all on the age groups gender never change always keep Gender open
even if you're selling like eyelash serum which is clearly a female product you'll never know if some boyfriend's going to buy that for his girlfriend or someone for their mom or some sort of Valentine's gift or something so always keep gender open even if you think it's very Niche specific something that I was saying is you can do this to get a little bit higher quality traffic because let's be real 13 and 17 year olds don't really Have like debit card credit cards a lot of them don't they're not really going to be buying too
much so I like to start with all and then see if that's an optimization that I need to do later down the line nothing for this nothing for this at all zero targeting zero Target expansion and I'm going to thr throw in $100 you can start with 50 but I really recommend starting with 100 for this testing we want to schedule for the next day and we want to scroll all the Way up and go 0 0 so this starts tomorrow at midnight so it has a full day of spending this on $100 if I
start it now it looks like it's 12:26 p.m. it's going to spend the $100 from 12: to midnight right so it didn't really get the same time allocation and it kind of rushed the budget so doing midnight the next day is always your best that hit okay optimization goal conversion and I'm going to do lowest cost for this nothing we need to do in advanced Settings this is literally it guys extremely extremely simple and that's kind of the beauty behind Tik Tok is it's just a video contest right it's we don't really need to do
these crazy things and then when it comes to scaling there's obviously some things we can do but in the end of the day it's it's really this easy so all right guys now we are in the creative section so if you see here on the left we did our campaign we did our ad group section and now we Are on on the ad this is the creative so first thing we want to do is hit this spark ad button click that over and we want to use an authorized post so we want to click to
authorize a post and now it's saying that we need to enter a Tik Tok post code and preview the post so preview the post kind of said that weird so we are going to jump into Tik Tok and authorize this post hopefully you can see my screen up here and basically all we need to do is go to the Post that we want want to run hit this little button at the bottom click add settings hit add authorization turn on and it's going to say video code right here we're going to hit generate for 365
days authorize says video code is in progress I hit save we'll go to manage copy that code and I'm just going to email it to myself cool so I just got that code I have pasted that in here and it's pulled it up so now we have that post coming in right here we'll give it A second to load in we're going to scroll down to website right here and make sure that we put our Link in so I'm going to go to the new cup.com and I want theu SL New Link that's going to
send them directly to the product page now this product page is showing the desktop version which is a little bit uglier but the mobile version looks a lot better we want to hit custom call to action and we want to keep it on Dynamic this is a really good option you want to Keep Dynamic on you want to check this box and you want to make sure that your website event pixel is in here so we are all good to go it looks like this video is really struggling to come in oh it looks like
we have to go down to add creative hit the Tik Tok post and then just grab it and input it here I guess that's what it was waiting on so super easy there it's going to grab our caption that's why it's best to have really small captions can you see how it Did the two lines so it it brings the the company name up it it just grabs your attention more to see sponsored and then subconsciously when people see the sponsored bar they scroll so usually keep your text to honestly like three or four words
that's going to be the best usually I say like 50% off now or something along those lines saying a percentage deal today only or something but let's hit add right here because again like I've said a trillion times we Want three to five videos in here so we are going to hit Tik Tock spark ads again going to hit use another authorized account or post authorize a Tik Tok post and then then we're going to go back to our Tik Tok account right here go to the next video do the exact same thing add settings
add authorization generate 365 authorize and save then hit manage copy code and email it to myself just while I'm here I'm going to also do the other one so I have That one copied then I'm just going to paste that into my email pull it up on my computer and copy and paste them in so just grabbing that first one confirming that so you can see we have our first add up here second one we need to do Tik Tock post grab it firm now we have both of them in there we want to put
our website in again so just go over to the website there copy that in make sure we hit this box again we're going to have to do that for every ad we set Up so we're going to do one more hit add Tik Tok spark ads bottom option use authorized account authorize a post and paste in our last video come down to Tik Tock post grab this last one confirm it you guys know the drill put in our website one more time copy that link paste it and click this box and there we go we
are good to hit submit now this is going to be spending $100 a day and it's going to divvy that $100 a day into the three videos so one video is probably Going to get majority the spend one's probably going to get like $10 and spend max out of the whole hundred and then the other one's probably going to be like 40 and spend while this one's at 60 or like a 30 70 based on what Tik Tok thinks is good so I need to come in cut out whatever like if if the one that's
getting all of the budget isn't spending well like it's not getting sales then I need to turn that off cycle a new video in then I just see okay is there a video Ad that's getting like no views cuz Tik Tok doesn't like it so this is kind of the secret what you want to do is if it first you have to cut out all of the video ads that are getting spend but it's not good spend it's not getting you sales cut that off then that video at the bottom we want to make sure
that now that the big video is out that was taking up all the spend hopefully that other video is now getting some spend and we see how that one performs and It's constantly a cycle in of new videos new videos new videos that's basically the entire strategy it's extremely simple it's a video contest with Tik Tok right so in the end of the day all we can really do is put on our custom columns the 1 million in sales and kind of start to read this data now data isn't going to start coming in obviously
until tomorrow right right at the start of midnight we'll start getting some payment going but something that you're Going to find is that it's not going to spend anything and this is kind of sucks it's a weird thing with Tik Tok that when you start optimizing for conversions for sales for purchases I'll show you what that looks like we'll open up the ad group when you start um optimizing events instantly for purchases for some reason it just doesn't spend money on your account it just does not do it sometimes it will and it'll be really
slow process and It's good to try to get it to spend on its own you want it to gradually start spending so it's good to just monitor it but something you can do is if it's if it's been a while and it's still not spending then you want to come in hit create um don't show this page always do custom mode don't do the simplified mode ever and you can either do like a traffic based ad a video based ad or a website conversion based ad but instead of the purchase thing we'll click the Pixel
real quick instead of complete payment you can optimize for view content and this one you'll set at a $20 daily budget you'll you don't need to optimize it you don't need to do anything this ad is not going to make you money you'll put the same videos in whatever you'll run it let it spend like $10 and once it's spent $10 turn it off and that should kind of like wake up your ad account and it should help with getting this campaign to spend but in The end of the day all we can really do
is sit back wait for some analytics have our custom column set up and start understanding what each of these numbers mean and we're going to be going over all of that what do all these numbers mean what are they telling me how can I make proper decisions based off these numbers right so that's basically the name of the game right this video is only going over the testing strategy scaling is a whole different ball game With managing a crazy amount of videos campaigns ad groups budgets and it it takes a lot of attention and that's
really the skill that you're going to have to learn right like this testing strategy is pretty easy it's just basically be testing your ability to make a good video so in the end of the day it's very simple this is kind of a brief video but I hope you got a lot of value in it a lot of people are trying to say do low budgets a lot of people Are trying to say these different things with Tik Tok and what I found through hundreds of thousands of spend myself alone just on the loving surprise
store spent a lot more on other stores just on Tik Tok ads and millions on Facebook itself is in the end of the day you need structured strategies when it comes to advertising but again it's that guessing game you're not in control Tik tok's in control you could think you have the best video in the world the best brand In the world the best store the best product but if it doesn't do good then it's up to Tik Tok right like it's it's all in their hands all we can do is read data an and
analytics and make conscious decisions based on strategies that have worked for people that have spent a lot of money right so this is the strategy I have found to be the complete best for testing your product now if you do have a pretty high budget you can come in and at least duplicate this two to three Times and have it spend a little bit more but I recommend starting here we will have other videos that talk about other ways you can test products other kind of Minor Adjustments you can make but remember all the things
that I went over right you can change your audience size or location age changes you can Target different interests hashtags and video views you can start playing around with interests we'll have a full video on that that goes around the different Interest targeting you can do interest hashtags video views those are usually pretty good to play with some targeting you can change your budgets your optimization events video durations and your lowest cost vers manual bidding with cost caps and stuff like that which we'll get into other videos but but for now you just want to
run this campaign get the data get the analytics and make conscious decisions moving forward based on what it's telling you so I hope you Guys got a ton of value in this video we will be going way more in depth on ton of stuff with Tik Tok in future videos but that is all for testing today so so I will see you in the next video where we will be going over reading your analytics all right boys welcome into reading analytics now this video is going to be a fun one I'm really excited to bring
this to you because we got a sale on my store and on the ads that I posted and it's a really profitable sale So I'm excited to break down what those numbers mean what these ads look like what actions I did but most importantly aside from my store I really want you guys to understand data I want you to understand what your Analytics mean and how to read them and most importantly how to take the correct action based on your data do I kill my ads do I scale them up do I move into the
scaling section at all or do I keep kind of playing around with the testing section What's the difference between them we're going to get into all of that fun stuff today so without further Ado let's get into [Music] it all right boys so so we are in the new cup store and we got our first order it was a $60 order which is really nice cuz that shows that our aov is going to be really high a $6 aov is super nice it's going to help you so much in the long term with getting like
healthy Advertising results and having like a decent amount of money to jump into ads and to allocate to ads so $60 is really nice and it looks like they took our warranty so real quick again I'm just going to show you the process obviously this looks way worse on desktop it looks a ton better on mobile when you add to cart you get this popup lifetime warranty for only $5 so it looks like that is getting a a decent success rate at least so far obviously we'll need way More data and to be transparent I'm
not going to like push this store a ton it is ready to go it is up and running we have ads and it's it's making money right now it's not profitable overall but we have a profitable video ad which is very good yeah I'm not going to be pushing this to like extreme Heights but I will run with this video so I can show you guys a little bit of the scaling process or run with this store sorry in this product but let's jump into my ads Now this this is going to be the fun
stuff so if we go to the campaign let's see how much we spent we spent $140 remember this spends $100 a day so spent 100 yesterday and then today it's already spent $40 and it's 10:40 a.m. so from 12:00 a.m. last night up to 10:44 a.m. we have spent that much and overall obviously we're not profitable but that's okay we're not trying to get profitable right now so if we hit the the campaign we go into the ad groups we Can see we have that $100 a day budget we set up and a lot of
people would be like oh this is this isn't doing good right like I needed to get a sale under $55 so this is bad I'm going to turn it off this product sucks I'm going to move on if some people think like that that is genuinely like I can't even explain how bad that is like you need to be way more open-minded with ads because this is profitable this is very exciting actually and I want to tell you why so When we look inside our ad group we have our different video ads or different creatives
we want our video ad to be profitable the overall campaign will get profitable eventually but at the start we're testing video app ad right like these are our darts at the dart board we're testing if they're hitting bullseyes or not and this is a bullseye we have a two row as here now what does that mean if if you remember in our Cog sheet where I gave our break even Numbers our row as our sales price product cost all that stuff on the Cog sheet if you don't remember this if you don't know how to
go over this or you don't have this done you really need to do this go make sure you check the video suppliers and fulfillment to see the Cog sheet and to make sure you have it set up but essentially it's just your break even is your sales price minus your cost of goods your return on ad spend is your sales price divided by your break even So this number divided by this one and it looks like our Raz to get profit or to break even exactly is 1.38 and we're at a two row as so
that video is already making a profit so we can start adding budget to that video or we know we have a video that works this is like a a bullseye on the dartboard so that's extremely exciting and when people have I have right here like the new cup with the warranty cuz that gets us a $55 sale then I just added in with shipping as Well cuz we got a $60 order our first order was $60 cuz they got the warranty and the shipping so if we can get both then we only need a 1.3
row as so with our like upsell of the warranty and our shipping costs we're making really good money $146 we have $46 we can spend on ads our break even point right cuz our sales price we sell for $60 if they buy everything minus $14 cost of goods and guys once we start ordering these in Bolt we'd be getting these little things right here for like bro probably like $5 if not cheaper so let's look at these numbers if we have a $5 cost of goods we can spend 55 bucks on ads and we only
need to get a 1.09 Raz like this is insanely dirt cheap easy crazy easy to achieve so honestly like this store I might have to run this store a little bit I might have to kind of scale it up and and see how far I can take it as a fun little project but this is a really Big opportunity right and with wholesale this is just the cost of goods we will have to pay shipping and other wholesale type things like when you're holding inventory like warehousing in the United States and stuff so let's say
we get to like seven with like an added cost for everything that's still $53 like that is not too much of a difference a 1.13 Raz is unbelievably easy to get so I hope you can see how when we transition into a real e-commerce brand and when we're Really pulling numbers and we have good video ads and we're crushing Tik Tok this process is not too hard it's actually pretty easy so this is just day two of running a an ex extremely simple campaign with extremely basic ads like you guys can see the ad that
got a sale let's play it here make sure my volume doesn't blow your ears today I woke up with super bad lower back and shoulder pain from sleeping in my thousand a Night Pool Villa in Thailand so again Try to do the the Thousand Night Pool villain Tha so people will comment so people will engage be like what did he say why is he bragging about that or people will have something to say about that so that's why I threw that in but thankfully I brought my new cup it's a modernized version of cupping therapy
it gives you all the benefit benefits of traditional cuing with a click of a single button it helps relieve your headaches knots and muscle pains and can Even improve your circulation and speed up your recovery footage okay so now let's get into what really happened right cuz we have more video ads than I started with so right here this one was soaking up a lot of the spend let's show you this one used have super bad neck and back pain until I found this cing device it's a modernized version of so this ad is basically
almost like a word for word script from the smart cuper so that's why that one did good Tik Tok Liked that one but its analytics weren't good right no sales on $75 we need to get a sale before $75 we need to get a sale before like $40 let's check the numbers so let's let's say the average is going to be 60 which I I really think it will I think most people will take the warranty but it's at least going to be 55 cuz we also charge shipping so let's say and we can test
doing free shipping and see how that changes our numbers at scale because it might Improve how many people order by quite a bit if they see free shipping shipping but remember we also have this feature on the store so you're $20 away from free shipping right so that gets them to order a second one so oh now you're eligible for free shipping so longterm I think this is better to do it like that but yeah we need to get a purchase for around $46 right that's like our break even and we need to be at
least over a 1.3 row as which is nice cuz we can see What's our total cost per purchase so cost per complete payment which is basically cost per purchase we can go down and see oh it's 26 we still had like 20 other dollars almost that we could have spent so really really nice here and we we'll get over all of these numbers exactly what they mean but I first want to go over kind of what happened with this store specifically then we'll jump into the nitty-gritty of what all of these mean how to read
them And how to make action based on what they're telling you so this one right here was getting all of the spend way too much of the spend these were almost at zero all these other ones so I had to turn this one off and when I turn one off I need to cycle one in so last night I made two new videos I made this foot one if you're anything like me them to try to get them to go away but now I use this cing device it uses red light therapy heat therapy and
gives you all Of the benefits of traditional cupping with a single click of a button it's extremely easy to use on yourself and honestly it's the only thing that takes my knots aches and pains away I think that one's really good I think that one's going to do good it's not getting too much spend right now so basically the name of the game is anytime a advertisement is taking up all the spend or a video ad is taking up all the spend and it's not getting good analytics you Need to kill that off and you
need to cycle in at least one more video you should cycle in two more videos so I cycled in two videos we also did this one today I woke up with a kink in my neck from sleeping weird in my thousand Night Pool Villa in Thailand but thankfully I brought my new cup this thing gives you all of the traditional benefits of cupping gets away your knots aches and pains even helps with your headaches I get a ton of pain right up Here in my shoulder so this thing is the only thing that can get
knots out and thankfully I brought it to my trip in Thailand so I can swim in my pool so just another variation it's basically the same thing but I'm trying different videos at start different dialogues of what I'm actually saying and you can see how just like four or five Clips can be made into like 20 different video ads so I came in I saw that this ad was getting all the spent turned it off cycled into New videos and now one of the videos that wasn't getting any of the spent this is one of
the original videos that wasn't getting any spend now that this one's gone more spend is coming to it oh and it's actually a profitable ad so super exciting and we're going to just keep we're going to let the campaign still run it's $100 days and over time we're just going to cycle better and better video ads we're going to get rid of the shitty ones I'm going to figure Out wow this video actually works like this is a winning video ad like this is super exciting and you can see like I didn't put too much
effort into these these are just raw clips that I filmed obviously yes I'm in Thailand at a nice pool Villa but dude you can go to IKEA set up in like a nice setting or go to like a a real estate showing of like a really nice house act like it's your house or go to a pool that it looks like it's your own pool or go to like a fancy Area even like a coffee shop and try to make it seem like you're in your house or something you can get really creative Ikea is
a really good one cuz you can make like 20 video ads in one Ikea trip of like 50 different settings you are in public though so might um be a little bit hard for you to like film and take shots you might feel a little bit awkward but it's a good opportunity and you can always do something to make a good video ad it's not that hard just Think really big don't overthink it so the testing strategy is basically just testing video ads right we're in that video competition to see if we can have a
video that Tik Tok likes so all we want to do is keep this $100 budget and just keep cycling in in new things to see what works and what doesn't work and then when we get a good understanding of what's working these are going to start scaling up our video ads are going to start getting better this is going to Get 2 three four purchases a day then once you're getting to like the 20 30 orders a day consistency level you can start upping this budget that it has and you can start really jumping into
the scaling process once you have like 10 video ads in here and all of them are doing well you're definitely going to want to raise your budgets up and then that's where we're going to be getting into the scaling section so a lot of people think that the testing section is About testing your product and it's not it's about testing your video ads and we really didn't do any targeting right so it's not we're not even really testing audiences either we're just testing video ads that's the only variable that's being tested right now so let's
go over some key points you need to understand about reading your analytics and understanding what's going on and and good actions to take before we jump into explaining what every column means So the first thing that you need to know is we've already talked about it you need to keep that $100 budget you need to never touch it and you need to cycle in video ads now now when do you turn off a video ad right that's a good question that you definitely need to understand the big thing is we need to understand our break
even point and our rowes we definitely need to know that too but we need to understand our break even point for us it's $46 so anytime a Video ad right we're talking about a video ad not the ad group ad itself anytime one of them has spent $46 that means we're past our break even point we're not even going to profit on this sale we're going to sell this product for a loss so usually we want to turn it off but I usually let it spend $5 $ over the break even just to see if
one trickles in because if you get a sale to trickle in it can optimize over time which is a really big asset like if You're getting sales at your break even Point you're still technically making money because you're you're getting data on your pixel and you're getting credit card points for free so I always let it spend around five more than my break even and if it's spent like 10 over then definitely turn it off and then it's time to cycle in a new video now if your product's really not doing good it's not getting
any sales you've cycled in a ton of videos I would say keep cycling them Till you've at least tried 10 videos and when I say tried 10 videos you need to make sure that you tried 10 really good videos cuz obviously if I have the best product in the world the best website in the world but the video ads I tested are just completely Boomer videos slideshows of images like just something super shitty then it didn't it doesn't really matter right I could test a thousand of those ads and it's probably not going to work
so you really need to Make sure that the video ads that you're testing are following the Strat strategies I've laid out and they're following a brand or someone else that's ahead of you that's already doing it right we want to mimic success with everything we do in life we want to find someone that's successful take their framework and change it make it new make it better improve upon it and make it unique to oursel and our brand so if you've tested 10 good video ads and none Of them got sales all of them went past
your break even Point that's when I would say okay maybe the product isn't good maybe you need to switch but there still is other things you could do you could switch up and start getting into targeting because something I will say is this product is a mass product right everyone probably has aches and pains and you could technically sell this to anyone but it would be way better for you to get like a boxer in a boxer gym And say hey this is like the best device for boxers and then you target boxers right because
that's going to get way more emotion that's going to get way more of a Resonance of frequencies a connection between the viewer and the audience so sorry between the viewer and the product so that's going to connect it a way better better level than just saying hey do you have pain here's this it's it's better if you say hey if you're boxing once a month or once a Week and you have a ton of pain in your shoulders or your arms or try to figure out where a boxer Hurts the Most where they're the most
sore I'm assuming it's their arms and say that this product gets away all of my tension helps me recover so I can get in the gym better and then you do the same thing with someone who plays football you have a same ad of them on the football field saying hey I use this all the time and you target footballers so you can start Getting into these these Niche forms of targeting before you really give up and this is extremely important it's extremely extremely important to make sure that you've tested Niche groups that you've made
video ads targeting Niche groups with a a niche video just for them because the performance on these is going to be unreal once you start making money from those Niche videos then you can re kind of try a mass Market style but usually if you can Come in and you did a good job on your product research you can come in and make money just like I did right here like this obviously I've made $60 and I've spent $143 so I haven't made money yet but I have an asset in my hands I have a
video ad that gets profitable sales I'll give you guys an update later down the line of if this can continue to bring profitable sales but for my experience this is an asset this is a solid video ad and I can pump up the Spend on this one and it'll most likely continue to get me profitable sales so this is really big this is really exciting and obviously like I didn't put too much work in I printed out this store in a day extremely quick I found this product really easily from just scrolling on Tik Tok
and I saw the smart cuper then I looked in did some research I got my store up I made a couple very simple video ads while I was on vacation filming these video ads quite literally Took me 10 minutes extremely easy so this is not really a hard process and I've already found a product that's potentially a big winner right like I could start custom branding these the new cup get it on there order these in wholesale obviously if we can scale up to that point but I hope you can see that being able to
succeed in the mass production section like the mass targeting section of ads cuz we're not even targeting all right we're just Saying hey Tik Tok send this out to who you think will like it and we're already getting sales so imagine how much better and how much more sales we're going to get and how much less it'll cost per sale when we have Niche videos targeted towards Niche customers that is the true secret here so I really hope you guys understand that in depth so now let's jump in and start understanding what all of this
data and Analytics mean what does each column mean what are they Talking about and how can I make the best decisions based on what it's telling me so let's just quickly first go over all the columns we have our total cost we have our row as which we we know what that means right complete payments so we have the one person that completed payment we have a cost per complete payment so it cost us almost $28 to get that sale complete payment rate this is basically and you can always hover to see what each column
Means 4.55% of the Watchers purchased that's what it means right so how many people saw this ad and then how many people purchased the percentage rate is 4.55% of Watchers purchase but that's only on one purchase so that data doesn't really mean too much just yet value per complete payment so how much did the customer spend they spent $55 because it's not accounting for shipping so they really spent $60 so my Raz number would Actually be a little bit higher it would still be over two it went under two just because I refreshed it cuz
it spent a little bit more but we're still over a two row as so whenever your row as number if you know you're charging shipping it's probably going to be just a little bit higher Just a Touch it's not going to be crazy looks like these are basically saying the same thing there is is technically a difference but it's good to have both up because if Someone does like a really big purchase right here it'll save 55 but if someone does multiple purchases it's going to have different values here so it's good to have both
Total view content so this is how many people actually clicked the video ad and got to the product page numbers right there and then we have the cost so how much did it cost to get each view content then we have the view content rate out of the viewers how many clicked 95% that's wild that's a really High number value per view content doesn't this is never going to show any anything we could basically take these off because they're not purchasing something on view content so the value is you can take that one out this
is a lot of data and numbers so we want to kind of get rid of the stuff we don't need to make it a little bit easy to go through easier to to check our numbers so now we have the total ad to carts so how many people added to cart it looks Like this um one that spent the $70 had a lot of add to carts so for some reason they didn't purchase and when you see numbers like this it's easy to think like oh should I have kept that ad on maybe maybe if
I kept it on for just another $5 in Spence someone would have came and purchased that's an emotional decision the data is telling me that this doesn't work so I need to turn it off I can't be emotional and come say wow so many people added to cart though Oh just think if one of them would have purchased didn't purchase video ad isn't good enough it doesn't make the cut turn it off don't get emotional don't think of what ifs don't get like married to certain video ads Oh I thought this video ad would do
so good it almost did good I'm going to keep it running for a little bit you can't do that stuff so make sure you cut things strictly off data now we have the cost per add to cart so it looks like this one is Getting cheaper add to carts by $2 or by a dollar almost really nice there add to cart rate value per add to cart again that's useless we can get rid of that one then we have total add to cart value I think that this one didn't correctly work because it should say
$55 here that he added the lifetime warranty and the new cup into his order so it should say a $50 at to cart value maybe that just hasn't populated yet then we have our initiate checkout information so we have The total initiate checkouts we had one this one had three but none of from purchase and if you're getting a lot of these if all of your ads have a ton of initiate checkouts and zero purchases you want to make sure there's not a checkout issue with your website where it's like not letting people check out
for some reason or it might be that the shipping charge is kind of making them not want to do it so if you're seeing those numbers you can go change it to Free shipping for everyone and see how that affects numbers but when you make a decision like that now you have to resend your break even on every ad again cuz that's how you fully test it right in a science ific experiment you need to understand and test one variable at a time so now that we switched free shipping we need to retest everything so
it's a little bit expensive but just keep that in mind next we have our cost per initiate checkout which is going to Tell us how much money we had to spend to get someone to check out so it looks like only one person checked out and one person purchased so 100% success rate there which is good cost per initiate checkout whatever that one initiate checkout rate so the percentage of people that viewed the video and it it'll just tell you right here the percentage of initiate checkout events based on all of the people that clicked
so all the people that clicked view Content 4.5% initiated checkout so that's what that one means value per initiate checkout interesting so it looks like we had initiate checkout here for $55 68 I'm not sure how he got $68 he might have left a tip because if you actually add to cart you go to checkout so if you go to the checkout page you can see we have a 10 15 20% or a custom tip maybe he left a tip that's how we got that number that's a little bit interesting so it looks like that
guy Was trying to check out with $8 in value this is actually pretty interesting cuz now it says total initiate checkout value 205 so someone came on and probably was going to buy like four units we have that option right where they can buy four units so there was three total initiate checkouts so if you divide the $25 of money that was in the initiate checkout divided by three the different customers it was an average of 68 so That's what that means so if you're ever confused make sure you're always hovering to understand exactly what
it's talking about now CPM this is cost per thousand impressions these numbers CPC CPM and clicks or clicks or clicks mean something but like CPM and CPC usually don't mean anything a lot of this data we can completely ignore it's good to understand what's happening right because I can see based on this data right we have our section that goes over View content then we have our section that goes over add to cart then we have our section that goes over initiate checkout so if we think of this like a funnel we can see view
content is the biggest top of the funnel then it gets into smaller numbers of people that added to cart then it gets into smaller numbers of people that initiate checkout then it gets into the smallest number of purchases and we can understand on this kind of slope down to the funnel ending Where are people getting stuck are they viewing content and they're never adding to cart okay maybe our product page sucks are they adding to cart but they're never purchasing okay maybe we're people are scared they don't trust us they need a better warranty or
they need no shipping because the shipping charge scared them away right so we can make decisions in our funnel of how to change our website based on view content at cart and initiate checkout based on This funnel process we should have a decent amount of people going into each one but if there's a decent amount of people going in and then initiate checkout there's like a clear drop off like 0% of people initiate checkout then you can realize oh our problem's right here so think about your funnel think about your website and where people are
going and how it's affecting your numbers that's what's useful in the testing stage that's what we really need To understand because this information from view content all the way down is teaching us about our website everything else is teaching us about our ad so this CPM CPC clicks click through rate reach that's all teaching us about the advertisement itself the video ad the cost per purchase total cost row ads that's teaching Us big numbers about our advertisement but the view content add to cart initiate checkout is teaching us stuff about our website obviously this Information
can be relay to how good our video ad is too because if our video ad gets a lot of people to add to cart and not a lot of people are purchasing maybe maybe they're just curious but they they don't care that much like the video got their interest but it wasn't super resonant so maybe when we go into more Niche ads with like a footballer saying hey every time my shoulder hurts from playing football this this thing takes away my pain instantly then we have a Niche ad so that might fix our Adar problem
once we have a better video ad so data can tell you a lot of things it's important to look at everything objectively and not emotionally but in the end of the day especially when we're in a scaling process all we want to do is come into our video ad section check our total costs complete row ads am I making money or am I losing money this is where a break even is important on total cost and complete row as is Important to see how profitable we are cuz let's think of it like this I have
a $46 break even if someone spent $46 and I got one sale I could be like I didn't make that too much money but if I go check my row as and it's like a point it's like a three row as then that means that one customer that purchased at my break even Point purchased like $300 worth of products so or $200 so that's why I made a lot of money there and I could have turned the ad oh I just got To break even sale that's not good but the Raz is going to tell
me my return on ad spend so when someone does a $300 purchase I get a way bigger return so I'm making more money so it's important to know okay the break even helps with my total cost and the row as helps with my row as column I need to make sure that my row as is over a 1.3 and I need to make sure my break even is over a $46 so you need to come in and be able to make these judgments correctly based off Your analytics so that's honestly basically everything you need to
know remember in this testing phase all we're doing is trying to get 10 solid video ads we're trying to throw those into our ads cycle them in based off performance right if one spends too much turn it off get a new one in and try to get your video ads to spend more right I want to find which ones work which ones don't and based on seeing hey this video had worked but this one didn't I know okay Make more videos like the one that worked so I hope you guys had fun in this video
there's a lot of information a lot of value this is exciting stuff the new cup got its first profitable sale very easy I had to make five video ads out of like five clips that I made on a vacation made a made a website in like a day and you guys can literally just one click download this website so really exciting stuff I hope you can see how easy this process is when you know What you're doing when you have a good brand when you have a good website when you have a good warranty a
good guarantee and a good product that actually works I know for a fact that someone's going to get this in their house and it's going to help them it's going to take their knots away cuz I've used it I'm confident in the product so I hope you can see that Drop Shipping is a really easy game when you know what you're doing and when you're playing Your cards right so I hope you enjoyed the video and I will see you guys in the next one and don't worry I will continually give you updates on the
new cup and how advertisements are going hopefully we can take this one pretty far and get decently into the scaling process so I can actually show you guys what to do instead of just talking about what to do but again I'm not I'm probably not going to throw thousands of dollars into a scaling process on Something that isn't worthy of scaling so hopefully we get to that point but I will see you guys in the next one peace and love what's going on guys welcome into today's video where we are going over ugc so user
gener erated content this is a big topic and truthfully I think a lot of people don't understand how big of a topic it is or just how important it is and kind of how much money is involved in it how to find ugc creators how to Tell them what to do what pricing should you really pay so that's what we're going to dive into today this is very valuable information this is very important information so make sure you're paying good attention to this one yeah without further Ado let's get into it [Music] so when it
comes to getting user generated content or ugc videos there's a lot of different ways to find people I Have about five ways that I'm going to go over today but there's kind of endless ways you can find people it's it's a little bit of a wild goose chase if that's the term and it's kind of hard to find some people it's really hard to find good people but we have a plethora of options for you to jump into and to tackle we're going to be going over um all of the topics I mentioned so the
first things I want to go over is just where to find people then we'll get into Pricing we'll get into like how to scale and really like build out a ugc Empire we'll talk about what content to like have them make for you and yeah we'll pretty much wrap up everything you need to know about ugc in this video so the first place to find people is the Tik Tok Creator Marketplace so I'll be honest guys the Tik Tok Creator Marketplace isn't really like I don't know I've personally never used it I know it's a
it's a good option and and There's plenty of people that have I'm not going to really break down how to use it it's it's pretty obvious you come in here and you find creation um you find creators so filter creators by their location I would definitely want USA cuz that's where we're we're going to be advertising the most too categories you can put in all these different things for mine like the fitness type stuff you could do like lifestyle performance maybe Sports and Outdoors is probably the one yeah fitness and health let's just see what
that looks like yeah you can find creators on here male female all that type of stuff on all of the other options that I'm going to show you guys of different ugc people and how to find them you're usually going to find girls this is like I'm not going to really bash it at all but a lot of girls think this is just like ooh some easy simple side hustle I can make a two-minute Video every day and get paid thousands of dollars a month and a lot of people are very very overpriced like ugc
creators think that they are the they think they're absolutely amazing they're worth their weight and gold so it's kind of hard cuz obviously this guy right here 1,000 bucks it makes sense he has 1.6 million followers and he's probably going to post it on his account as well so you get the free views there plus the ability to use it as an Advertisement on your account as well as the ability to do like spark ads with it and all these different things so some of these creators are worth the kind of like the prices that
they say but some of them just are not so yeah there's there's a lot of different strategies with ugc as well and I'll quickly go over some and it it really does depend what you're going for is going to change your pricing so if I want them to post it on their account and run it as like a Promo that way that's obviously going to cost more but if you just want someone to make a video and send it to you that's obviously going to be the cheapest and that's usually what I recommend a little
strategy I know you guys are familiar with spark ads now but you can have what's this guy's name 1.6 million so people probably know this guy he is a doctor so I don't know how much of like an influencer he is even though he has a large following but let's say There's someone that's like an actual influencer in here that like a lot of people know paying them for a post up there is obviously worth it but it's going to be thousands and thousands and thousands of dollars but what's good about it is you can
have them post it on their account then you can use that exact post that's on their account as your spark ad you just tell them to copy and paste that little special code and you just put it into your advertising Platform and you can run that exact advertisement from their account so when you see like when you hover a video you can see how it has that in there it's going to have their face and it's their it would say ulia or whatever the person who posted it and it doesn't come off as like a
it's very native feeling it doesn't really come off as like a super busy ad so that's a big asset but you're going to pay a lot more for that for them to like actually post it so in the Starting days you don't really have to worry about that stuff too much but it is a cool strategy and it is something that will cost you more but can give you amazing results huge companies will work with influencers and they'll run their spark ads from their post that's on their platform so good thing to know there personally
like I don't know if anyone here really like stands out yeah like I think something that would be good I've gone over it not sure where my Cupping device is I think it's it's kind of far away but it's good to find find people in different categories so when it comes to ugc the face the person that you're using for the video is going to naturally attract different demographics if I have like a really old man Burly man with big old beard he looks very Outdoors liver King type Vibe that's going to speak to a
specific audience where if I have like a young teenage girl there they have very different Frequencies that people are going to resonate with and unconsciously that's just a process that's happening in their mind like you you need to make sure that the ug person that you're using is like resonating with your brand with your product but most importantly with the audience that's viewing it so that's why I gave that example a while ago of like if you find a a professional football player and you give him the new cup you give him your product and
say hey I I Get um sore shoulders from being a quarterback throwing balls all day the new cup really helps me with all my shoulder pain and you run that ad and Target it towards football players that's going to be really really good but if you run it towards people that don't care about football there's not that emotional resonance like they don't really care it doesn't speak their language it doesn't really address them so making sure that whoever you use for Your ugc is someone that's going to be in a frequency resonation with the viewer
is extremely big and you don't really really know until you test it like I'm getting sales on my store but I highly doubt that me like I'm like the the perfect ugc person that resonates with the potential buyer of someone who wants cupping therapy you know so so obviously you can grab like almost anyone and it has a decent chance of working but through the experience of Doing this multi mple times you're really going to optimize and see who's good what works so this is the Tik Tok Creator fund you can reach out to people
see their prices someone like this could be really good and you target women when it comes to ads I don't know if I would actually only target women but women are going to be way more interested in hearing her say something about the new cup about Fitness when she's in the gym in her workout clothes looking fit and Talking about hey this is something that helps me with my fitness recovery like that's going to do really good and women are going to purchase a lot more like if you go look at your orders you're going
to see a lot more women's names in the orders so kind of just threw a bunch of information at you there but Tik Tok Creator Marketplace is definitely a decent place where you can find people there's not really a problem with it I'm not going to bash it it's definitely a Good option next this one's a little bit surprising it's Twitter so you can go on Twitter type in you # ugc and search up people you can even do latests or videos or posts and kind of see who's using these but you can see people
that do ugc like she's probably more than fine for a video depending your brand all that stuff looks like she's probably done some beauty stuff you can go check out their media you can go see their website yeah looks like she does like food and Beauty stuff this looks great this looks absolutely great yeah look at that that's where you see pricing a little expensive a little bit crazy these people think they're worth their weight in gold and their magic fairies solving such a huge problem but like making videos is easy I just need a
new face to do it you know what I mean like if if I could make myself look like a girl change my face change my body and just do the same video over a million Different times with a different different person setting in there so it has different frequency resonations with different audiences that's all I really need like they're not really solving too big of a problem and I think they're getting way overpaid in today's market it's just something new and I think we're going to see prices come down over the long term as more
people start understanding oh companies will pay me a hundred bucks for a video yeah I'll do That all day why wouldn't I so it'll get more saturated and um obviously the price will go down because there's more competition so right now it's pretty pricey so that kind of brings up the pricing um topic it depends right if this girl has like 500,000 videos and she or viewers followers and she's going to post this on her platforms for sure extremely worth it but if it is just for a video little overpriced I would say anywhere from
40 is like the lowest You'll get from someone who just has no following you're just getting a video from them upwards to like 500 per video and that's not even really accounting for someone who's like famous and is going to post it on their account so it's pricey it's definitely pricey which kind of sucks but there is a lot of value in it one video ad could make you tens of thousands of dollars if not hundreds of thousands of dollars if it has a really high conversion rate and This girl shows me that she really
knows what's going on and I just stumbled upon her I I have no clue who this is but she has hook variations for $40 this girl knows what's up I would guess I bet it's a high probability that she has very good understanding of Tik Tok of videos of what goes viral of how to hook people in and honestly for $40 for a new new hook it's a little pricey but it's nice because if you find someone that works and they can make good videos and they Already have your product cuz right you have to
ship your product out to them and if you're still doing the 7 to 12 day shipping with your 3pl right like you haven't gotten to The Branding section where your products in the United States and warehouses then you have to wait 7 to 12 days just to get a video back sucks it feels like years that you're waiting especially if your products popping and a video your video ads kind of Tanked and you need a new One that 7 to 12 days is going to feel like a lifetime so something you can also do is
grab stuff from Amazon and ship it to them if they're just doing the product right but if you have the custom packaging obviously you can't do that and the 3pls should be able to hook you up with custom packaging if it's something you're ready for anyways kind of a tangent but she already has the product just throw an extra 40 bucks to get a new hook if the first hook didn't Work too well pretty worth it I would honestly recommend working with this girl she seems like she knows what she's doing Simple nice little website
but um yeah fast movement I guarantee she knows what she's doing and personally if I was taking the new cup seriously I would probably look into to working with her but what sucks is when it comes to ugc it's all about testing when it comes to anything with ads it's all about just testing and trying which sucks cuz you Have to put money into it it's not free that's why I always say like try to pick a product a brand that you resonate with personally so you can make these videos figure out what's good and
then you can only use ugc people as a form of scaling video content and scaling your process of gathering video ads because because in the end of the day it's not something you want to do forever but if you've worked at every level of your business um you're going to be able to work on The business 20 times better so Twitter's really good that's just one person I found in like seconds just because they were on the latest post section so you can go to people ugc Creator ugc content creator check out all these hashtags
check out these people you're mostly going to find girls but girls work really good for videos unless you were like strictly targeting men in that case it can still work too cuz women are are an eye-catcher so That's our second option the third option is Fiverr so I'm going to have a link below to Fiverr it is an affiliate link so I do really appreciate it if you guys click it Fiverr is really good actually like it is not bad you can see their past videos and also when you're looking for a ugc Creator their
portfolios you can use as like Insight on what videos are working what ads are working and you can go look up the brands they worked with and go search up The ads they make right because they they're paying for ugc videos so what e-commerce brand is this what products are they selling how can I study them how can I learn from them what type of hooks are are they using what products are they selling all that stuff you can really start now that we understand e-commerce right it's like we have a new set of eyes
like we can we can see deeper into things so we can study these Brands like if I see that this guy he's Fiverr's Choice let's see what brands he's working with like you can see some of his videos and if he mentions a certain product you can go search up that product search up that brand and it kind of shows that it's a winning product if they're out here searching for ugc right you're not going to buy ugc videos for a product that isn't selling so good little thing to note there but Fiverr is great
affiliate link is down there you can get videos for Decently cheapish here some of them are expensive and it's nice because you can can really see some of their examples see who they are what they look like and see if they would resonate with your potential audience for your brand and yeah Fiverr fiverr's ultimately really good I I have used Fiverr and I can't complain too much about the services there but the biggest upside with um everything we're doing here is we want to find the people that are good Obviously and we want to kind
of keep them right they already have our product at their at their house so they can already make video ads so it's really important to create amazing relationships with the people that are sending you good videos pay them well because those people are worth their weight and gold if you find someone that can genuinely make videos that hook in your customers and it makes you money and and it's working and it's getting You sales that person is worth so much so overpay them treat them well and if they can just spit out videos quick for
you hey can you do a hook change hey can you change this hey can you add this do this different put on a different outfit film 20 different videos and 20 different outfits send it to us this week so we can produce them out and you can really start building reputations with like 10 influencers or 10 ugc creators and start scaling this up a ton Fiverr definitely good in my book the next one is Billow so I also have a link to Billow if you want to use them please use the affiliate link it's going
to give you a little bit of a discount I believe as well I do have a direct partnership with these guys I will say this though when you're getting into like paid services and companies that offer ugc and you're like paying to access the creators they have cuz billow vets they creators they only work with People that kind of know the process know what's going on they know that short form videos need different hooks they know the algorithms and all that stuff so working with these guys is good I would recommend it but it's more
pricey so Billow is more of when you're scaling ugc so maybe you already worked with Fiverr you already did create a Marketplace you already did some stuff with Twitter but now you're like I need 10 more ugc creators I need like 50 Videos like I need to get going I need to get moving that's when you move over to Billow they are cheaper than the other one I'm going to show you the last one and they're pretty good quality you can see the videos they've made and that's again a way you can um check for
products check for brands that are working get a little copycat action going on there for these different Industries so you can do product research on here if you still haven't Found a product you can see how they're making video ads take notes of it and make video ads like that for yourself like film them yourself using the hooks they're using using the strategies and techniques and you'll come to find that these are all phone videos there's nothing special it's pretty easy to do so you basically just need a new face to brighten it up like
if I have an ad that's working really good video of me and it starts dying if I have a new face A new person that does that exact same ad it's going to have the exact same performance if not better it could be a little bit worse but we already know the framework works so just pumping in a new face a new person is basically the name of the game Billow is good I cannot complain they're a little bit pricey but in the end of the day if you're making $5,000 a day and you just
need more videos then these prices are like nothing but for just starting out I Would recommend the other ones now the last one is incense this is like the most like Boutique agency SAS like they take care of you here and there's a ton of different options but it's really expensive so it's $500 a month just to work with them on their platform and then you still have to pay the ugc Creator these guys have a huge pool of very like certified good ugc creators that know what they're doing and they have a lot of
options they have Self-service where you kind of manage everything or you can literally go to manage services where they will have project managers creative specialists post production Specialists all this stuff that take care of it for you but look how pricey 18 ugc videos you can also get them to post on this stuff but 3500 a month now for example if you're making 3K A Day 5K a day 3,000 a month for more video ads that make you a ton of more money it's a no-brainer this Is nothing in the grand scheme of things and
for 5,000 they'll even manage it and post it do organic stuff they'll organize hey we think this Creator is better um let's work with this Creator more this is performing better and they will they will give you a hands-on experience this is amazing if I was doing even 30 to 50K a month I would probably look into this so very very big here I will also have a link to incense you guys clicking these links um Whenever you use these services and only if you use these Services helps me out a ton it truly truly
does and it helps me get content out to you guys like this in this format for free so incense is my top one everything that I showed you guys is kind of from like beginner to intermediate and so definitely only get into like Billow and incense once you're killing it I'd recommend incense the most when it comes to like really high level getting really big stuff done Large production right you need more videos you need a maybe a little bit more professionalism your brand is starting to gain traction this is like a late game option
this is like a mid game option and these are early game options so that's basically everything you need to know with ugc it's a little bit simple obviously there's a ton that goes into it um I do want to talk about um content creation and like guiding them on what videos to make but that's Basically ugc it's it's kind of just like advertising it's like the the dartboard game where you just need as many darts as you can but when it comes to coaching these people this is why I think it's really important to crush
Tik Tok organic because before we start working with ugc people before we start working with Facebook ads and scaling up and really like solidifying this brand and growing we need to understand what video ads get sales and we can do that For free with Organic and filming our own videos so for me I've already found some Frameworks that work I've already processed almost $1,000 on my store with um just these little basic ads that I've been running already that I filmed myself so I can show them hey these are our top performing ads can you
create something similar and give them a little bit of creative freedom because some of these people are going to be creative some of them do have a lot of experience With making Hooks and they might be able to make something better and hopefully you have a relationship where you can get on a little call with them talk to them about your business bounce some ideas of like hey we would love to get one video done maybe for $100 if you could throw in three different hooks we'd really appreciate it we're sending you the product free
you know and you can negotiate these things these people in the end of the day they don't want to Try to find new brands to work with 24/7 if they have a relationship with one brand they already have the product and they know wow I can just film a couple videos each week and get $1,000 a week or $1,000 a month from this brand and we have a great relationship and everything's good and happy and we treat each other well that's what they want they just want money long term for a small amount of work
and that's what they're getting through ugc so if you Can create these relationships and it's with someone that's actually getting you results and they actually have experience and they can even help you when it comes to to the video creation process and kind of how to strategically map it out that's a huge asset and that person is worth their weight in gold because when we run paid ads it's going to make us a ton of money but if you don't really know what type of content to make you haven't really found Any video ads that
are doing too good maybe you can't film videos yourself for your product then the first things first is get friends or family to do it really start there I would not pay for ugc day one I would at least have some friends and family that have done um video ads for me that have given me ins de on what works what doesn't work through utilizing Tik Tok organic but if you're still pretty in the dark but it is time for you to do ugc the best thing you can Do is study Brands like high smile
study other brands in your industry go look up people like this like right here let's go back to incense this is the brands they've worked with search up these Brands what videos are they making search up examples on Billow what are these video ads looking like take notes try to make those yourself or try to coach people hey I liked this video ad I think it could convert very well for our brand could you make a version of it for Us right right so you can you can always research you can always find information who's
the person that's selling the product I'm selling the best what brand is taking over the industry or the space that I'm in and what do their ads look like go check their Tik Tok go check their Facebook go check their Instagram what videos are they making what picture ads are they making go into the Facebook ad Library go into the Tik Tok ad library and try to find videos as Examples that you can send to the ugc Creator and hopefully the person you're working with has some expertise they can help you out and it can
be a really good process so essentially that kind of wraps up ugc now there's a lot of strategy and strategic things you can do for like building up an Empire but the main thing is start small start working with ugc creators find the people that are good that get you results not just because they have a pretty face not just Because you think they're the best because they get you video ads that get sales that's what you want you don't want to have a reputation with someone that's so pretty that seems so ex like so
knowledgeable and has this skill set in making videos if they aren't converting you don't want to work with with them it's all about conversions it's all about educated guesses not making assumptions or any emotional decisions and in the end of the day you Want to have a relationship with like 10 ugc creators they all have the product of the house they all have videos that you know convert and you can constantly get more from them hey we need two a week here's $500 hey we need a new hook that one didn't really work too well
but I think the video is good so let's get a new hook rolling on that one and we'll try it again and that's pretty much the name of the game you just want deep relationships with your ugc creators and You can either manage manage it yourself or if it gets too hard to manage you can work with incense Billow doesn't really have that type of service where they will manage it for you incense is awesome it's the number one platform for ugc and they offer a lot of Boutique level services but you need to be
making a lot of money to get there so I would recommend hiring and working with around 3 to five ugc people yourself getting them to work just try one at a time make Sure they work if they don't ditch them really quick and try a new one and just try to build up a little small Empire keep those connections and then scale up with things like Billow if you need more or the better option I would say is incense scale up with that when you can really afford it because this is going to be lifechanging
for your business ugc and video ads are the lifeblood that keeps your business pumping I've mentioned it a lot but it's extremely Important to have a library of hundreds of videos that you can constantly change up and improve upon and just constantly get new video ads because if your video ads go dry then your whole business goes dry we don't have Word of Mouth we don't have email marketing just yet we don't have like text marketing we don't have like Google ads like if our video ads aren't bringing in sales then we die so it's
extremely extremely important I hope you guys got all the information You need to crush it with ugc in the end of the day it's a pretty simple process but if you need some help make sure you're reaching out to us in the community group if you are in there so that is it for today's video guys I will see you in the next one peace welcome in to today's video where we are going to be going over the treacherous landscape of Facebook ads we are going to be attempting to set up our our business manager
our ad account all Of that stuff get it integrated into our store before you get into Facebook ads there's a certain couple things that you should have done organized and set up on your store you should kind of be at a certain level with your brand before I believe it's time to jump into Facebook but you can always jump in test it out a little bit earlier if you feel that that's necessary so there's basically three main things the first thing is having your 3pl setup you definitely Need the 3pl in there fulfilling your orders
for you you need your virtual assistant in there also fulfilling your customer Custer service taking care of all those aspects and then lastly you should be at the point where you don't look like a drop shipper you should look like a brand at this point and hopefully you started off day one looking like a brand hopefully you've been taking some good time into Tik Tok investing in understanding and learning the platform And hopefully you have some good video ads that are taking off and getting some sales so we're going to jump in my store and
show you where I'm at right now [Music] just today alone guys it's 12: in the afternoon we have $254 in sales and overall this month we've almost crossed $700 so it's pretty insane I'm literally just screwing around just having fun just showing you guys what to do and it's actually working really well but it Just kind of shows that this is a pretty easy process like I basically stumbled into creating the store like today we only had 27 visitors and we have 254 $ so conversion rates are really high ads are doing really good I
haven't even scaled them at all we still just have that $100 daily budget going on with the Tik Tok ads with like three videos in there I'll actually show you guys a quick update so if we look at today we've only spent $36 to get $254 in Sales so that one's working extremely good but when you look at the overall lifetime I think we're technically still losing money we spent 535 on ads because it's the testing phase got 700 in sales so I don't know if that gets us perfectly at a profit but it looks
like our analytics and our pixel and everything is functioning perfectly we have 10 conversions on here 10 conversions total so everything's looking good but let's jump into the ads So I made like one more last night and that one's been getting some spend looks like it's not doing too well as like N9 clicks for $17 but yeah it's it's mainly these two they're they're pumping into two row as they got five Cs each they're doing really good each brought in $300 $350 so I can scale these up and honestly we can kind of start messing
around with the scaling phase but I would like like to have way way way more video ads I would like to be working With the ugc Creator before I get into the scaling point and I would really like to understand and just have a huge library of a ton of videos before I got into the scaling phase but it's looking really good it's looking like we could do it something I could do very easily is just duplicate this to spend $200 a day and and that's a that's a really easy way to do it but
Tik Tok says they don't like duplications but I'm pretty sure just doing a couple would be Completely fine so those are kind of the recommendations make sure your brand does not look like a drop Drop Shipping Store make sure you have your VA and your 3pl team integrated in before you kind of jump into the next stage of Facebook now before we fully get in there's basically like a lot of things to understand about Facebook they're very picky they're very strict but there's times where they become lenient and there's times where it's smooth Sailing and
times where you're going to get banned for basically just existing so Facebook's really tricky they go through waves of high strictness and waves of very high leniency where they'll they'll let you get away with a lot of stuff and right now we're in a leniency phase which is very good the strict phase came on in the last presidential election in the United States and it has stayed for a very long time I got permanently banned in that Phase and my ad accounts are back everything's working again so if you think you're permanently banned from Facebook
I highly suggest you to go check on there go make sure because they might have lifted it and they might be acting like everything's just fine kind of like how the government did after covid so weird things going on in the world they're they're being extremely strict and then acting like everything's fine so it's the it's basically the Tarian tiptoe if you want to look into that but that's whole different topic for uh not this course so when it comes to Facebook when they're in these waves of of High strictness when they're very kind of
like ruthless with how they enforce their rules you need to be extremely careful and you need to be following guidelines and I'll probably have a video made later that goes over kind of all the guidelines dos and don'ts to really Safeguard and make sure Your accounts okay but right now I haven't heard anyone complaining about issues Facebook is seeming very very lenient right now so if you think you're banned go make sure you're not but we will have a video going over all of the stuff to do if you are permanently banned and some ways
you can get around the system it's just really complicated it's very time consuming you obviously run the risk of getting taken down again it's um best to start a new store so if You were banned on a previous store like creating your new store now on Facebook ads you don't have to create another one you'll be fine but if you let's say I was banned on Facebook ads for the new cup I would have to create another brand not called the new cup just to run Facebook ads ad again so it's a messy process and
there's a lot of things you have to do when it comes to like proxies vpns setting up all these backends buying profiles safeguarding all of the Profiles to make sure if one gets banned we have another login and we can recover it with another Facebook profile that has access to a different business manager that has two ad accounts that we can use like it gets weird really fast so that's going to be a separate video in this video I'm going to assume and hope that you have access to Facebook if not there will definitely be
another video for that so if if that's the case then this is the first thing you want to Do if you already have a Facebook account business manager ad account already set up I'm pretty sure the best thing to do is just create a new ad account within that business manager and just run with that one I use an ad account that's personally tied to my actual Facebook account I think that's the best thing you can do is have everything go through your actual personal Facebook account this kind of gives the most trust with Facebook
and Like I I don't think I'd recommend creating a new Facebook profile just to get a new business manager and and to do all of this that could be seen as circumventing their policy cuz everyone's supposed to only have one Facebook account so I don't know they're a little weird with some things you can always reach out to their support stuff or reach out to the community group and we can help you but I think the best thing is to use an account if you Already have an existing one but I'm going to go through
the create account option so if you are brand new to Facebook this is probably your best bet to create a new one you just want to put in your business name your name and your business email address cool it looks like they send you an email so that's kind of interesting I went and confirmed that email and it did set it up within my current existing business manager so yeah just go through that link create a New one and it should set it up with an existing account or if you don't have one it should
show you the process of creating one which should be pretty simple so you should be in a screen just like this with your business manager you want to go to pages and hit add a page or create a new page sorry and you want to do brand or product put in your name category brand should be fine then once that's made we want to hit view page and just come here and basically populate The page put in we want to put in username let's see if the new cup is available just new cup that's nice
don't think we'll be able to get that on Instagram I don't think it was even available on Tik Tok I think we had to do the new cup but basically just get in your logo get a banner image in that you have create something simple easy on canva populate all of your settings so in the about or your about not your settings put in a location you can put Like Salt Lake City Utah like put like a major city or near or something hours you can populate some random hours price range you can put it
low or medium whatever you think put in your website phone number email make a little description up really quick add any additional information all of that stuff I'll show you what mine looks like when it's done all right guys when it comes to creating your Facebook little cover photo here temp canva has a template Just called the Facebook cover I'm just going to grab my website main like image thing that I have built up and just kind of drag it in and make it fit so it's in like the exact settings and sizing that they
want yeah that line definitely kind of sucks but yeah I'm just going to download this and put that in as the cover photo and hopefully when we import it in it should be the exact size and it's not that's kind of annoying I'm going to try doing it in the YouTube Thumbnail so since this doesn't fit in for some reason I guess I'm just going to make a a smaller thinner version of it it's more simple and just download this and we should be able to format it within Facebook itself yeah I'll just drag that
like right there or something who cares Facebook's weird they're Facebook's good for ads though also something I didn't mention when it comes to Facebook like another requirement before you should get started is you Should have like a little like whatever City you're from here in the about us you should have a virtual phone number virtual address and all these things kind of set up before you get into Facebook when it comes to the website for Facebook I'm just going to put my product page not the homepage I did the business hours not sure why that
didn't register for the description I'm just going to copy and paste something from my website but do take note of this it Says to take away your aches um oh put that the wrong spot to help take away your aches and pains and stuff you can't really make claims on Facebook they're way way more strict with stuff like that Tik Tok is not as strict but when it comes to like making claims like this product will do this you need to be very careful with Facebook they'll shut down they'll shut you down very fast and
I think it's just Autos saving I guess hopefully that stuff actually populated We can delete all these posts where it just like says oh the nup changed their Banner so you can go through and hit hide from my page on all these like weird posts or just delete them if the hide from my page isn't an option cuz yeah you don't want all these weird random posts that it auto makes these are all from I guess me putting in my the hours you can just put don't show hours on this page cool so that should
be basically everything just super quick Setup just get something in then you want to do the add a button click the shop on website option and then just paste your website in cool hit save on that and we should be good with our Facebook account then we want to go back into our business settings and we need to set up an Instagram account so I'm just going to go to instagram.com and make an account real quick hit the sign up option and just put in your business info cool it looks like we had to do
the New cup that's why I had to do on Tik Tok as well and it looks like they just want to send us a code to our email paste that in and we should be good to go we'll just kind of make a a really basic account put our Instagram like profile picture in and that's about it so yeah basically just throw our photo in put the website oh looks like we can do website oh I guess we have to sign in on mobile to do that and we'll just make a quick bio we'll just
do something like That for now you can come in on your phone later and add in like emojis add in your website and all that stuff my image is transparent my logo image so it might not not register as white so I I might want to have to come back in and put the white on or you can do black I had to do black with my Tik Tok because I thought it looked a lot better so I might use that on my Facebook and Instagram looks like this is taking forever to load but you
can basically Choose if you want the background to be white or black and if you want the text to be white or black with your um logo overall I think this one looks a little bit better so I'm going to throw this in on my Facebook and on my Instagram okay so I just quickly went in on my phone and added in little basic description the new cup looks pretty good got the product Link in there so so they go to this now we want to go back to our business settings here go to that
Instagram account option and connect an account so just put in your login info there um when you get to this screen hit save info awesome now we need to go to add accounts hit create new make it the new cup or obviously your brand name make sure you're on an appropriate time schedule it's actually really really important to be on your exact time zone and make sure you hit this first option if you made a new ad account um it you shouldn't ever have to hit another Business or client make sure you always hit that
top option this is like my business it's not for a different client you can put all privileges on this and add in your payment info cool and then just go through that process answer all the questions they have set up your credit card information I highly recommend if you're responsible if you've watched the credit card video go get signed up with that AMX Gold Card the business gold card not the personal Card this is extremely important that you have that one if you're doing credit cards right if you if you don't feel comfortable you don't
feel safe you don't feel responsible enough to do a credit card definitely just put in your debit card but if not I highly advise you if you feel responsible enough I highly advise you guys to go watch the credit card video If you haven't and use the link below that video to sign up and get an extra sign on bonus when you get The AMX gold business card because it's going to be a lifechanger and we are going to be making a ton of points just through our Facebook ads through our Tik Tok ads alone
so we want to make sure that that's the card that we use for all of our advertising costs if we feel responsible enough so very very big part on that you have to feel responsible enough you have to um confidently know that you will only spend money that you actually have and You're not just going to go crazy throwing in budgets when you know you can't afford it cool and then we want to hit open ads manager and we are basically in we are basically ready to go to start our first ads and this is
basically a dream come true like back in my street style menday when I was making 350k 400k months 60,000 plus profit I would have killed to be where I'm at right now in the Facebook ads manager like it's almost unbelievable to be here Knowing how bad I would have died to be here at that point but yeah Facebook book's a different ball game it's kind of back like it's it's obviously not like the best advertising platform in the world there's so many issues still there's still going to be crazy they're still going to be all
on you there's still going to be weird rules but the fact that I can log in right now after being permanently banned is very exciting now let's head back into our Business settings and we want to go into the data sources and go to pixels and we need to create a pixel and get it connected to our store so it already comes up the new cup pixel we want to do this option partner integration because Shopify is in here let's check the instructions it wants to follow this process always kind of changes so let's see
what they want us to do so we want to go back to our store go to online store sales or click sales channels go To recommended sales channels we should have Facebook in here right there Facebook and Instagram let's add that in if you miss that I just click this sales Channel button right here add that in and let's hit start setup so we want to connect our account and then it's going to pop up and ask us if we want to do how we want to do data sharing we obviously want to do the
maximum and they say that this is what they they check and we should have our privacy Policies should cover this so we should be fully safe to hit save and okay here I am not fully positive is if this is exactly exactly compliant to Facebook and some of the shopping laws within the United States so just to go on the record I'm not held accountable if you copy my privacy policy legally this is me just giving recommendations I'm not giving legal advice so I'm not 1,00% confident that this is the best privacy policy to use
for Facebook specifically Or for Tik Tok so with that being said I do think it is good enough so just be aware of that next we want to hit connect here terms and condition obviously connect to that get all the green check marks and it should set up our pixel Auto copy and kind of paste it into our code so it can track people when they view content add to cart purchase and Link that with their Facebook account so we can Target them get data and understand what actions People are taking on our site cool
we should be good let's hit settings yeah I think we're I think we're all all good here let's go back to Facebook hit that we completed it and see what it does so we'll just copy our website in send test traffic we'll go to shop which does a view content trigger a little claim offer this should do a add to cart trigger we'll do a checkout so we did a couple things on the website to show to see if it's able to track everything We'll hit finish and we should be able to see our pixels
data okay so let's go into the pixel we need to hit add adset or add assets sorry and click these to make sure everything's added in with the ad account then we can open the events manager and this should show like hey we had a view content we hadn't add to car no activity received just yet so it should be able to update something else it looks like we want to do on the section here is hit review events and Let's go to manage domains and add in a domain add in our website maybe it
needs the www not sure why that's not adding in oh I guess they want just that and we'll have to go in and verify our domain as well okay so to do that we have to grab this code we want to copy it and we basically have to paste it into the head section of our HTML code of our website which sounds really complicated but it's super easy so we hit online store go to this little dots Hit edit code and we'll just go into the header. liquid and I believe we can just kind of
put it in anywhere and put it in under this paste that in hit save and then we'll come back cool that should have worked so let's hit verify and see if it's able to pick it up now looks like that one didn't work so maybe this is not the correct place they want it let's let's try putting it a little bit lower see if that changes anything hit save We'll come to this hit a refresh and hit verify one more time still not able to okay so after doing a little searching it looks like they
want it in the theme. liquid so let's go underhead right here give some spaces to it and this one should for sure work now so let's come refresh this and now that code's pasted in there this one should verify still nothing yeah so if if you go on to your website I'm on the website I can hit view page source and you can see that it Has the information in there below the head just like they want so not really sure there maybe it just takes some time okay it does say here that it takes
72 hours so I guess we'll just leave this page up and we'll come back to it later because it is definitely not reading the tag something else we want to do is go back into our business settings go to the Instagram account and just hit we want to make sure that the business account we have or the Instagram account We have set up is a business account that is something I forgot to mention we'll hit shopping and Retail done I don't want it to show on the profile cool and when it shows the contact info
you can just hit don't use contact info and you should be good to go there so that should make your Instagram account a business account and our pixel it looks like it's still not populating still not kind of working we might have to wait for the website domain Verification to work which they said can take up to 72 hours which is definitely annoying but at least when we go into here and we go to test events we can see that things are working but what is odd is I went in and did like a view
content add to car initiate checkout process and it gave me three four five page views so this is something where I want to reach out to support the best way you can get help is by going to facebook.com/ buhel and go to contact support get started Section here and reach out to someone and say hey my pixel isn't really functioning right like my website it's not picking it up they're giving me a ton of page views like it's triggering multiple times when it shouldn't and they should be able to help you with walking through it
anything you need and there's a lot of resources online that can also help you so definitely before we run ads we have to ensure the events are organized the pixel is firing Correctly and we really need to just kind of reach out to Facebook and see if they can help us with stuff that's something I'm doing right now as we speak something that sucks with the pixel on Facebook is it does take some time it does take some playing around with and it is extremely notorious for having issues that's why later down the line once
we're getting a lot of sales like once we're doing at least $1,000 a day or more once we're doing like or Less I mean even like $500 a day it's really smart to get a service called triple whale I'll have a whole other video on them it's like a $400 a month service that's actually pretty pricey but extremely useful it's going to ensure that your your pixels your data and your info is absolutely at the top tier and it's functioning properly and even doing more than what the other Data Tracking softwares like Facebook's pixel can
usually do so it gives you more Information and ultimately it allows us to make a lot more money if we have amazing data we can make amazing decisions and quadruple our income very very easily so triple whale is something that we will be using later down the line personally if I was taking this store serious and I was really trying to push it I would set it up right now I will have a link below to Triple whale in this video if you feel like you're okay to sign up for it now if not we'll
Have a later video where I'll go over more in depth on like tracking data information setting up triple whale and all that stuff but um it's a really good feature and if you want it make sure you use the link below now a little bit more information with face Facebook and some kind of dos and don'ts and some little things you need to know when you're running your first ad I wouldn't jump into just converting purchases and trying to do that right away I would Warm up your ad account um Facebook is touchy you don't
want to look like a drop shipper you don't want to like run in and try to get purchases they're a little bit weird you have to be like touchy Fey soft with them so the best thing that um others have told me and things that I've done in the past on new ad accounts is just warm it up with like a $5 a day page engagement ad or something like go make a post like upload one of your reals or one of your Tik Tok videos that did good upload it to the account with the
exact same ad copy that you had on the one before or make some ad copy it doesn't matter we're not going to really use this post post up that and try to get some engagement on it do like $5 a day for like 2 three days and then you should be good to kind of jump into our first testing strategy that we'll go over obviously um not in this video but you you don't want to jump in and just hit Huge $100 day budgets $200 a day th000 day budgets and purchases purchases and like for
some reason Facebook doesn't like it Tik Tok loves it so it just kind of shows the differences between each platform now jumping into business settings there's one other thing you can do to kind of like Safeguard your account if you ever lose it or if there's ever any issue you can go to people and add someone in and you can give them admin access you can add in a Friend's account a family member's account and if you get taken down or something happens where you can't access the ad account you can access it through this
one and hopefully recover some stuff Facebook's really tricky they're always changing policy and really weird things like I had over 4 million in ad spend I had my own private Facebook rep that I could reach out to at their phone number everything amazing relationship with them and then they permanently Banned me one day later and never talked to me again so you almost can't really Safeguard it and if you are the process of losing it you are most likely going to have to follow the other video that I'm going to make of like recovering a
Facebook ad account how to get back once you've been banned because that process is really tricky but it is it is pretty much guaranteed that you will get a working Facebook ad account and so yeah you might have to follow those processes If you get taken down but having someone added in at least helps Safeguard things a little bit so that wraps up everything for today's video on the Facebook setup now before we go into the Facebook ad strategy where I'm actually showing you guys what to do I'll come in and help you guys figure
out any pixel information um I'll talk about the pixel making sure there's if there's anything you guys need to know before you run ads that I will go over in that video so I Will see you on the next one peace and love guys welcome in a very big video today we are going over the Facebook testing strategy so this one is going to be a little bit all over the place to be completely honest there's a lot of things I want to cover Facebook is a little bit more in depth there's more structure to
it there's more possibilities and strategies that actually work yeah we're going to go into a lot of things we're Going to be a little bit all over the place rewatch this video if you need to I don't want to waste any more time so let's get into the Facebook strategy [Music] so before we dive into everything I want to go over some key points that you guys need to remember and the first one is that Facebook ads and any form of advertising at all is basically just targeted guessing like you're really not going to know
anything that works there Is all these proven strategies and I'm going to show you them that are going to help you get success but in the end of the day success is in your hands there is going to be a ton of things that you need to try and maybe you get success quick maybe you don't that's just the name of the game with advertising and you also have to keep in mind that there's a million ways to make a million dollars there are so many different advertising strategies there's so many Different things that work
for certain products for certain demographics and it really is going to change depending on the niche you're selling like for example this is something we'll talk about later but there's a carousel ad option that works really good for like niche stores like when I was doing my street style men store that had a bunch of different products I could advertise a certain collection like our sneaker collection and show a bunch of shoes in A carousel ad and that would work really really good but since I'm selling one product I have a one product store Carousel
ads might not be our favorite so there's tons of different things you can play with I'm going to try to go over all of the options and give you a very good in-depth explanation of what works what doesn't work and kind of where Facebook's at right now so let's jump into the computer and get into it all right so the first thing we want to Do is go into our add account and hit account overview you can do that by hitting this little button right here under your add account name or your business manager name
I believe it is and you want to make sure that everything's good right here you might have something right here that says you need to set up event conversions or event configurations or something so what we want to do in case you have that and it'll have a button right here to Click to it but if you don't see the button let's just make sure let's hit events manager you should be taken to a screen like this and you want to hit manage prioritize events right here and you want to make sure that you have
these looking exactly like mine so click into it hit manage events hit edit and you want to make sure you have your pixel set up and your purchase is your highest priority followed by add payment info initiate checkout add to cart view Content you can just come in here click your pixel you can hit add event to get all five in and just scroll through and click the according ones to make it look like this this is going to show Facebook that hey our funnel is starting with view content going to add a cart initiate
checkout payment info leading into a purchase we want purchases the most so kind of weird kind of dumb that you need to set this up but make sure it is set up then next we want to go back And just make sure that our pixel is firing it looks like we're getting a good amount of data here I am running Tik to ads right now and what's really cool is we've hit a $500 day today we also got our payments on hold so if your payments get on hold it's a good problem it kind of
sucks it is a problem but it's good it shows that you're scaling really quick and Shopify wants to make sure everything's okay so I have to go through that um we have a video in the Bonus module it's like the last module called bonus module that goes over like putting out fires and how to handle issues like this but super exciting there I think we're going to get to $1,000 days very quickly once we start executing on Facebook so fun stuff there but yeah just make sure that your pixel is actually firing correctly now I
want to jump in this kind of whiteboard thing we got going here and go over the testing strategy for Facebook so right Here you can see we have campaign and we have different placements inside we have feed placements story placements and reals reals are just like the the Tik Tok videos basically and our setup is basically the same as Tik Tok you want to have one C campaign for each placement though that's kind of the only difference so right now we have a bunch of Tik Tok videos hopefully some of them are doing good just
like with my store this is all from Tik Tok ads from our Tik Tok videos so I want to start with a reals campaign where that's the only placement I'm focusing on and when it comes to the ad group I kind of want to copy the same Vibe with Tik Tok I want to have really minimal targeting $50 to $100 budget and I want to throw all of my good creatives in there and honestly I might just throw all of my creatives and see which ones it likes cuz Facebook could like a video that t
Tik Tok didn't really like so it's good to throw all of Them in there and just kind of see what Facebook likes and then do that same exact process if one video is getting a ton of spend we want to make sure that that one's getting good data if it's not getting good data not getting good sales analytics then we need to kill that one so it diversifies the spend between the other videos and just the exact same thing with Tik Tok we want to manage it out make sure we're getting cost per purchases at
a decent price that makes Us money and making sure we have a good row as so with Facebook we want to have campaigns like this for each of the different placements so we have reals we have stories and then we have feed posts that are like pictures and then we have carousels there's also like feed videos that you can make images usually do the best a feed video is basically just a real it's on the Facebook feed and Instagram feed and it's it's a square instead of like the big Instagram and Like vertical video full
screen format so these are the different campaigns we want to do and it's it's basically just a duplicate of the exact same stuff we're doing on Tik Tok with the different placements now we also want to have retargeting with Tik Tok retargeting is is really weird it it doesn't really work good I've never gotten good results with it but with Facebook retargeting is extremely good when it comes to retargeting we Basically want a campaign and you don't really get into retargeting until you're like actually getting traction I'm just going over the theoretics behind the funnels
and everything we want to do and this is just the testing strategy so we also have at the top I want to go over this your goal with the testing strategy is to grab attention within specific demographics hook them in and get them familiar with your brand your product your offer what your product does how It's going to benefit them these are things we want to communicate and we want to make sure we're hooking in those key demographics that we think are going to be purchasers right so for example we could have subcategories and I
know this is getting a little complicated but we could have one reals campaign that just targets kind of everyone like hey if you have aches and pains like come use this product then we can have another reals campaign that targets that specific Demographic of like football players or boxers or really anything along those lines and you can do the exact same thing with different creatives that specifically Target them and you can Target football players instead of just doing opening open targeting so it can get to the point where you have a ton of different campaigns
with a ton of different marketing angles basically every marketing angle you're doing should have its own campaign and you can Label them like that so you can see how it gets pretty busy it gets pretty chaotic on Facebook but you could be and should be doing all of this on Tik Tok as well so everything that I'm talking about like Tik Tok and Facebook are starting to get more and more similar the algorithms are getting better and better and it's starting to get to the point where we want to be as hands off as possible
we want to be doing the most broad targeting possible we want really Big audiences and we want Facebook we want Tik Tok to take the wheel and steer towards our customers and we just want to provide them with really good offers guarantees videos and products and cool websites and all that stuff so they can present that to the people that use their platform and get us a ton of sales we want to get out there to what's called cold traffic I'm going to go back to it again sorry there's cold traffic warm traffic and hot
traffic it's pretty Obvious you don't need to think about it too hard cold traffic is people that have never interacted with your brand warm traffic is people that have interacted with your brand they've either gone to your website they've engaged on one of your posts and hot traffic is something that's like added to cart they've initiated the checkout process but they haven't purchased so there's different forms of retargeting based on the funnel we could have videos That Target Mass amounts of people and the goal is not even really to get sales it's just to build
brand awareness then we can go into a warm traffic campaign funnel that its entire goal is to just Target people that watch the cold traffic video and tell them more about the brand about the product this is where we would talk about the relief you get from the product right here is where we would talk about hey this has a one-year warranty for free we even do Lifetime warranties we have 30-day money back guarantees so someone sees the ad then they get retargeted with another ad that talks about the guarantees then if they still don't
convert you have another ad that targets the people that watch this one and says hey get 20% off today and you give them a discount code this is some big big brand stuff this is what we're going to focus on like end game that's our our goal is to really have ads that Target each other this way And the cold traffic is going to get huge budgets this is going to get smaller budgets and this is going to get even smaller budgets and in the end of the day even your cold traffic is going to
be getting you sales but on the ones that don't convert you have a higher chance of getting a sale here then an even higher chance of getting a sale here here and if they don't even convert here they've been to your website they've probably added to cart right or Else they wouldn't be hot traffic cuz that's kind of what defines hot traffic is someone who has like really big purchase intent like they added to cart they put in their payment info if they still didn't purchase you can also email them you can send them text
messages with discount codes right and discount codes you kind of want to save for like hot traffic you don't want to give out discount codes day one to cold traffic cuz you might not need to right you Might be shooting yourself in the foot and giving them a product cheaper when they would have bought anyway so this is a lot of theoretical stuff this is a lot of big things and by the way um I'm going to try to have this mirror board in the description below this video where you can download it or just
open up the web link play around with it and kind of get a better understanding of what's going on here so with all this strategy stuff being said today all I'm Going to focus on is creating a real ad because I already have the videos I just want to Target placements on reals later I'll be doing retargeting and later I'll be setting up stories feed post probably not carousels but um I wanted to at least create some as an example for you of like what does a story ad look what does a feed post ad
look like right cuz we've already seen real ads for like the reals the Tik Tok videos we've already seen these kind of short form vertical Video ads what is a story ad look like like for Instagram stories or what does this a single image like feed ad look like so here's some examples right here we have some single image feed ads that we can use and you can also turn them into a feed video because feed videos are square and you can do it really easy with canva animations so right here this is basic stuff
I just grabbed like old creatives from like my product images that I did and like my description for My product page of the website grabbed some of that stuff copy and pasted it into an Instagram 1080 x 1080 frame super easy stuff and we just added some animations on it so when you hit play you can turn it into a video so this piece of content could be a single post image for the feed or it could be a video with some little animations so super simple there by to save 40% off this is an
example of a retargeting towards hot traffic someone who has Purchased intent but for some reason didn't purchase we can show them a deal we can give them a discount code and this one would be more cold traffic this would be going to someone that has no clue who new cup is they don't know what cupping therapy is and they've never heard of us and we want to try to get a sale that's what this first one would be right here ad of knots aches tension pain try cupping therapy basically then we could retarget them with
hey if you Buy two you get 40% off they still don't buy we can say hey use code save to save extra 20% off at checkout so that could be a little example of cold warm and then hot would just be this so we can watch that last one real quick use code save for 20% off right so simple stuff this is cold traffic warm traffic you could also put like our lifetime guarantee up here or one-ear warranty or 30-day money back guarantee on all products any kind of thing that's going To make them feel
secure and safe with their purchase and then this is like hey how about you just buy the product and get out of our funnel like this is like your last attempt it's like hey here's a huge discount please just purchase then we have story posts so let's look at these ones cupping therapy do you have knots aches tension pain try cuing I just came up with these really quick guys this is like some super easy stuff I have a red background some big images That I already have on my website anyway this took me seconds
to build up and overall they look really good but this is kind of the vibe with stories and with images on Facebook is keep them simple don't have like a million things popping up text you have all the benefits of your product and like arrows and and so many Design Elements keep it really really simple when it comes to Facebook in the end of the day with all advertising it the only goal of the Advertisement is to get them to the website the only goal of the website is to get them to add toart the
only goal of the add to cart is to get them to purchase right it's a funnel each step has its own goal we're not trying to get them to purchase instantly right we just want them to click on the website so the simpler the better because if they do have any interest if they do have knots aches pains tension they'll see the ad it'll Peak their curiosity Because it doesn't give them too much information they go oh I'll click learn more at the bottom I'll swipe up and go to the website to learn more and
see what this is about so think of your ads like that it's just to Peak Interest and let people know that hey do you have this issue here's a solution right and if you're targeting that specific audience of like hey are you a footballer with this issue or hey are you someone that lives in Salt Lake City With this issue or hey are you someone who lives in California with this issue and you target people in California you're definitely going to get their ears to perk up like who this advertisement knows them from California and
it's just just going to be their subconscious doing it so that's what I kind of mean with like speaking people's language um it gets their ears to perk up it gets them to listen builds curiosity then they click to the website The website gets them to add a cart and you know the rest of the process so I know I'm kind of all over the place right now but um let's watch the rest of the videos really simple guys some simple animations they 5 Seconds feel the relief of cupping therapy today use code save right
so this is hold traffic um right here we can do like a we could do a buy two save 40% as like a warm traffic and then a hot traffic of like hey you should just purchase right now Please um on the hot traffic you definitely want to do like scarcity and Deals and like sale ends today type stuff or like code use code save it expires in 24 hours um something along those lines so I hope this gives you guys a good understanding of like what a feed post looks like and what a story
post looks like now let's jump into Facebook and set up our first campaign all right boys the moment we've all been waiting for let's click create ad so we Want to start with a sales ad we obviously want sales right let's go through this process we're going to do test campaign we'll just call it that we're basically going to keep everything the exact same going to go to the next one just to to give a little explanation so Advanced campaign budget if you're familiar with old Facebook ads this is basically CBO which is campaign budget
optimization we don't really need to use it right because our strategy is we have One campaign one ad group and then we're going to let Facebook spend however it wants on all the creatives if we wanted to have one campaign with a ton of different ad groups and we wanted like a reals ad group story ad group feed ad group and we want it to spend the budgets randomly how it thinks is good based on the story placement based on the feed placement based on the reals placement if we use the advanced campaign budget it's
going to decide Which placement it likes better then it's also going to decide which video ads which creatives it likes for that placement as well so I hope that makes sense this is just a little bit Messier you don't really need to understand it fully we're not going to really be using it this strategy that I laid out within this is going to be a lot better but of course this is something you can test later down the line because again if something works for one ad account it Doesn't ensure that it's going to work
for another ad account or another store another brand or another product so make sure we're always trying and testing things but for this strategy let's hit next let's go to the adset name and just put basically no targeting click website right here this is we're just choosing a conversion we want people to convert on our website so we can hit performance goal here you can Target maximum number of conversions or you can do maximum row As which is basically like getting high value customers that will purchase a lot more versus just getting as many customers
as possible I would always just do maximum number of conversions I wouldn't mess with the row as one pixel you want to make sure that that is in your IDs up there and hopefully we've already checked that our pixel is up and running because that is very key then we want to go to conversion event and it's a add to cart we're not going to focus On add to carts we want purchases so make sure that is in there cost per goal it is optional it might be worth testing later down the line but we're
not going to do that now Dynamic creative this is an option where you can kind of let Facebook try different creatives you can give it different variations and it's going to choose what it likes but we're kind of already doing that so we don't need this element on for me I would really like to set a $100 daily budget Because that's what we're doing on Tik Tok but if you see right here when you're first starting running ads on meta the maximum amount you can spend per day is 50 so looks like we are capped
boys 50 on our start date we want to do for tomorrow I'm just going to put 12:01 so right at midnight a minute in it's going to start running these ads for me we never want to put an end date now we're in the audience section so this this is where we can do a couple Different things so targeting just the US is the best for really really trying to build that e-commerce brand getting into wholesale inventory and all that stuff because if your entire pixel is only USA customers all of your website data is
only USA customers that's a really big asset long term as we get into The Branding stuff but if you're just sticking to drop shipping it's good to add in some other countries that are very likely to convert because our 3pl Team can ship to most major countries within that 7 to 12 Days sometimes even sooner so we might as well take advantage of it and get sales from other countries if we're staying in that Drop Shipping realm I personally think it's okay to stick in the Drop Shipping realm for a little bit Target some other
countries to get some easier sales to build a little bit of data it is slightly less quality because it's not just USA customers but in the end of the Day it's fine it's not that big of a deal so if you want to add in other countries to potentially get more sales you definitely want to do Canada United Kingdom New Zealand and Australia again I would send a quick message to your 3pl say hey is there any issues with sending my specific product to Canada UK New Zealand Australia what are the shipping times and get
um a little bit of an update with them before you just go ahead and dive in next when it comes to Age or gender I'm not going to Target anything that's what we did on Tik Tok and that's what's working but if you are selling like makeup or something that helps with period cramps or like something that's like specifically female you can do it but again I just never like to um you can mess with age but again I I really just don't like to I want Facebook to have as much control as possible next
the really important part is placements so you want to hit Manual placements basically turn everything off the only thing I want on this one is Instagram reals Facebook reals that's the only placement I want because we're grabbing our Tik Tok videos and we're putting it on reals and right now reals are doing really good because Facebook Instagram meta as a whole is trying to compete with Tik Tok they want their platform to get all of the vertical videos they want to get all the views and they want to kind of Squash Tik Tok so any
advertisements that are on that platform they're going to try to give better results too because they're trying to make that platform or that sector of their platform flourish so Instagram reels Facebook reels only placements there everything else turned off want to hit next and that is all that we're going to do for our targeting on our ad group next thing we need to do is grab all of our videos from our Tik Tok and that's Kind of hard right because we don't want to download them and have the watermark so here's the best thing we
want to do go to Tik tok.com go into our account and I'll show you exactly what to do you can see we're getting some decent views here today pretty nice stuff we can go in and copy the link and go to something called Snap tick you want to hit this option snap tick Tik Tok downloader paste it in and you want to hit download and this is going to give you your Tik Tok video without the watermark but this is whenever you do services like this there's always little ads that are sketchy like hitting download
here isn't the correct thing you want to hit download here MP4 without Watermark then it does a popup and you can click right here and hit download so we just got that downloaded you can see there's no watermark you can hear it and we just got our video there so we need to go through and download all of our videos And import all of them into the creative section so we have our one campaign one ad group and all of our videos located inside of it just like Tik Tok all right so I just finished
downloading all of those videos make sure you're being safe and clicking the right buttons there's popup ads that are going to try to trick you into click it and it'll get like viruses on your computer and it's a little bit sketchy but that's like the best option is to use snap tick okay Before we get into adding in these videos make sure you have your Instagram account connected there'll be a little button that just says sign in or verify or something and it'll get it connected in but the next thing we need to know is
that we can post these videos on Facebook or on Instagram and hit this button right here do use existing post select post and pull it up from the Facebook pull it up from the Instagram or anything like that and what that's Going to do is essentially create a spark ad right so all of the traffic that we get on the video goes onto our Facebook page it goes onto our Instagram page wherever it was posted first so it looks like we're getting a ton of Instagram traffic or it looks like we're getting a ton of
Facebook traffic so spark ads are good because it's going to organize all the views all the likes all the comments into one area and personally that is what I recommend so So the first thing we want to do is post it on our Facebook account so we want to go to our Facebook page and hit real and add in a video we get our video in hit next we don't need to trim the video we don't really need to do anything and we're just going to use the exact same ad copy we did on Tik
Tok the best thing is pretty much save 30% today save 40% 50% whatever it is if you go to my new Cup website you can see that they instantly save $30 so you can just kind Of put anything there I think 30% is fair sometimes I've heard that Facebook doesn't like when you have everything 50% off so I think 30% is more than enough I'm just going to keep it at that and we're just going to publish and we're going to go through and do this on every single video ad that we have I think
it's around like five and refreshed here you can see the post is up so I'm just going to do that uh for every single post I'm going to try Different ad copies like get yours today but in the end of the day it really doesn't matter if the video interests them they'll click this one I am going to try we have 50% off today up here see how that one goes also mine this this product is in like the pain relief category so I have to be very careful with the things I say or I
can literally get my ad account taken down some of these videos might be a little bit sketchy there is a decent chance that They could ban me I I really don't think they would do that because they're they're very lenient right now but it's a possibility so be very very careful with like the claims you make in these videos I know for a fact I say this takes away my knots aches and pains but I have checked the ad library and I know that the smart cuper says the exact same comments so I think I'm
fine I did at least check that so after hitting just create post right here um I do remember This option you can hit open now to this popup and it's going to tie your Instagram and Facebook together and it's going to post everything the exact same time um it's going to want you to log in verify your Instagram it's basically going to link these up together so we can hit create post right here and it should be able to put it on both platforms this is a little weird though um I know that this is
a more new feature and I don't think that I can Choose to only have it published as a real so I don't think we're going to be using this cool and that was the last one so they should all be posted here one two 3 four five six cool so all videos are in let's go back to the ad account ad that we've been setting up hit use existing post and we can select the post we might need to refresh right here so there's no worries you can hit Refresh on this and it's going to
save all of the the settings you did and just Put you right back at the same place so we'll hit select post now and it's going to preview for reels and for for Facebook reels and Instagram reels so we then need to hit a button we want to do shop now always and we want to have our exact link which is this one directly to our product not our homepage or anything like that put that in update post and there we go we have this one fully set up so now we want to go to
well let's talk about this on the left we have our Campaign our ad group and then our video ads we can name each one this will be name video add one then we can duplicate it existing campaign existing ad set number of copies I have five other videos so now we can come in here and add in we want to do existing posts change the post scroll down and just kind of input in every video for each one and then when you finish come in and change the name to video ad 2 and go down
until you have all of your video Ads in there that you want to test so we just got done we have all the video ads in here it's telling me there's an error of like put in a objective URL and stuff but it's already in there I'm not sure why it's doing that and we're basically good to set up we just want to make sure that our tracking um pixel is up there want to make sure you have all of your posts in they all have the correct link and they have shop now definitely want
to do shop now and yeah that's basically It we're good to hit publish and this is going to run basically a mirrored campaign to what we did on Tik Tok so it looks like it's still giving the errors for some reason I know this is just some weird hiccup but let's hit review and publish and go to fix air and see what it's talking about and so call to action required your campaign objective requires an external website URL yep it's literally right there so I guess we'll just remove it yeah not sure why This is
bugging out Facebook always has some weird issues going on okay looks like if I individually publish them one by one those go away for some reason just a weird bug but we should be good to go go so these are going to all start at midnight and this is basically the exact same process of what we did on Tik Tok so we have our campaign our basically no interest targeted really open targeted audience $50 a day and it has all of our video ads in there looks Like these ones aren't publishing either hopefully this one
works and gets them all going then the next thing we would want to do is obviously we want to watch this check all the data see how it's working just like we did with our Tik Tok testing but now we can also do the exact same but for story posts so we want three to five creatives when it comes to a story ad and we can make all those up on canva and then with a feed um post we want to have a single image And we want to do three to five creatives for that
test it the exact same way literally nothing changes we want to have them is existing posts on our Facebook account and that's about it you want to create three to five different single images you can also do another campaign that has feed posts that are videos that are those little gifts but the main things I would recommend is you want a test campaign structure for reals you want want a test Campaign structure for single image feed ads and you want a test campaign structure for your story posts so those are the ones I'd recommend to
get started but we can only spend 50 a day so I'm just going to test my reels today tomorrow I'll probably do stories then the next day I'll probably do the feed images just depends on how much it's going to let me really spend because Facebook's a little bit iffy at the start and there's a decent chance that It doesn't even spend this money at all and there's a decent chance that they also try to say that I'm making claims or try to come at me with some weird when it comes to me running the
ads so when you're at this point you basically just cross your fingers hope that it spends because you know that these are good video ads you know that this has potential and hopefully you can start racking just as much as you're doing on Tik Tok on Facebook which is Going to be super exciting we'll hit ,000 days alone just through that if we can mirror some similar results with Facebook something I want to mention and I will film me setting up my feed ad and my story ad but when it comes to feed ads this
is where you want to get into ad copy this is where you do want to tell a story with your reals you don't want to tell a story right they're they're watching a visual video they don't want to read but when you only Have a single image if it does peak their interest they do want to read a little bit before they go to the next before they click to your website so the best thing to do here is go to the Facebook ads Library we want to hit all ads and go to our competitors
so we'll do the SMART cuper we'll also check romatic and just look at their copy usually a copy like this is going to be your best bet something that has the link in it has some emojis some verified Things they just kind of show like hey these are the key benefits and it has a little Emoji next to all of them something like this with stars number one selling product this is good things to do when it comes to like a picture ad people are doing it on their video ads which I don't recommend cuz
these they're doing feed posts with the huge formatted thing that's not even for the feed post so the whole point behind doing this is to have content tailored To each placement so it doesn't look like out of the norm right like there's a ton of people that they'll make a square image ad and they'll do yes post this on the feed for the placement and they'll also post it on the story and it's like why would you post a square image to Instagram stories it looks so out of place it throws your caption up on
the screen and it looks awful so every placement you do you need native content for it that's why I separate all My campaigns by placement probably should have explained that at the start yeah we can come in here and check out looks like they're trying important announcement huge ad copy here so we could try something like this on our image ad that's where it fits it doesn't fit on a video ad right you're trying to do two things at once catch two birds with one stone it's not going to work let's also check romatic so
see they have a this is this is what I'm talking About right here this is a hot traffic or warm traffic ad they just have a cool little image they have their nice little stuff here showing their um star rating then they have more of a storytelling structure to add copy here that's what you want to do on your images so I'm glad that example came up looks like it's not showing us all of their ads interesting I wonder why it's not showing anymore that's really weird I know for sure they have other ads up
for Some reason it's not showing me other ads I know they have more ads that's kind of weird but yeah when it comes to single image ads I'm sure you have ad copy just like this all right guys well I will see you in a couple days when I can come back and hopefully have some analytics some stuff here to show you guys as well as more of an open budget so I can set up my feed ad and my story ad structures and then we'll probably have a later video that goes over Retargeting in
general because that's a little bit more tricky there there's specific things we need to set up so that pretty much wraps up for my filming today and I will see you in a couple days when I can spend more and when I have some stuff to show you guys all right guys so it's the next day we're look it's like 9:51 in the morning and um things are going pretty decent so far so the first thing I wanted to go over and we'll jump into my computer is that Facebook is allowing me to up my
budgets already after that first day so I can now do $100 daily Budget on that one ad account and hopefully it's also going to let me do 100 and I can start the story placement version so I just made up the stories let's jump in my computer and I'll show you what they look like all right so this is the first ad we have an 8sec story ad and it's basically just an image with some animations so this is what it looks like that kind of comes in Grabs their attention really quick boom cupping therapy
really cool image and then it says get rid of stubborn knots aches and pains today I'm thinking that this copy is okay because we haven't had any issues we haven't been flagged at all and I'm guessing Facebook's really just hurting right now because there this is something that definitely would have been at least flagged and then approved later and there early processes so kind of interesting but to watch it One more time cing therapy get rid of stubborn knots aches and pains today that's it and then it'll just sit there so they have some time
to kind of read through it and click the link if they're interested to swipe up so that's the first one here is the second just a different feature this one might be my favorite I think this is just more subtle very eye-catching yeah I think it's a really good one this one's not my favorite but it's simple so you never Know you just want to give variance to Instagram to Facebook to let them kind of play with it so so these are going to be the different creatives that we throw into the story ad to
give an update on the store it's 9:00 in the morning we've already done 100 in sales this month so far just in March in these first 3 days we've done 1,000 we've already processed almost 2,000 on the store and we're doing it profitably it's it's kind of insane so let's jump into the Facebook Ads I have everything set up and I kind of want to show you what it looks like so just started a new campaign we're just calling this Stories the campaign name is basically just going to be the placement that I'm going for
because everything else is the same so we have a story ad obviously we're going to be doing auction sales and that's really all we um need to hit for that ad group I just La at no targeting website maximum number of conversions purchase Make sure the pixel's in there $100 daily budget oh it's it's only going to let me do 50 so we'll have to do 50 sadly that just means we're going to be getting data slower that's basically all it means things are getting more automated more simple more easy with Facebook and with honestly
every advertising platform it's we're heading in a really good direction I really like it because in the end of the day as a business owner our job is just to make Cool videos cool content that people resonate with and that's it Facebook does the rest Tik Tok does the rest Google does the rest all these advertising platforms are getting really optimized so it used to be that like the the amount of budget that you would put in would dictate like the the level of success you get like oh you put too high of a budget
um your results are going to be too expensive Facebook thinks you have money so they're going to waste Your money more that was kind of like the theories and stuff and and there was a lot of results that showed that lower budgets would get more purchases at a lower price and then you just have to duplicate them a million times but we're getting away from that and we're heading in a really good direction so um High budgets is good because it allows us to move faster get more data because it's not hindering or like killing
our results in any way our quality so very Exciting there I'm just going to have it roll today even though I usually say started at 12 at midnight I don't really care like $50 a day $100 a day isn't too much for me personally I know for some other people that's not the case but yeah for me I'd rather just get this Bend to going ASAP so Us New Zealand Canada UK Australia no age no gender changes no targeting manual placements really important make sure you're only on the Instagram story and Facebook Story that's about
it for that let's hit publish cuz I had to change the $50 daily budget okay so I'll turn ad preview on you can see them in here I did have to download them as videos so keep this in mind so I downloaded these as videos when I did GIF or GIF whatever you want to call it it didn't show up in the preview and I just wanted to make sure that it was functioning properly I didn't want someone to just get an ad of the hand and like nothing none of the Animations come up for
some reason so I just made him a video there's no sound to them so it's it's technically just a gift we did a manual upload single image put a video in that that's it no text no headlines call to action um make sure you're always doing shop now I've heard rumors and you can hit shift click to highlight both of them and hit publish um I've heard rumors that if you do learn more they'll try to like flag you like you're trying to like a learn more Is for articles like if you're like hey there's
this new crazy headline like and you're trying to get someone to come to an article that's when you do learn more you're like trying to teach someone but when it's a product that you're trying to sell you you shouldn't do it I don't know if it's just a rumor or not you have very basic setups I just do shop now throw the link Lincoln that is it no extensions no shop stuff nothing fancy so extremely easy so we have that one Set up $50 a day will be spent on the ad group so each ad
will have to divvy up and kind of fight for those $50 of spend but let's look at my reels so far so we spent 67 bucks no sales just yet but two initiated checkouts um so not too bad we're looking decently on track and remember this one it did let me go up to 100 I'm not sure if it's actually going to do it but it didn't give me an error so that one set up at 100 and the data let's let's see how it's spending on the Ad so it really likes this foot ad
pretty funny I I'll open it up for you guys if you're anything like me you probably have a ton of knots aches and pains all over your body I get them really bad in my shoulder right here and I used to just massage them to try to get them to go away but now I use this cupping device it uses red light therapy heat therapy and gives you all of the benefits of traditional cupping with a single click of a button it's extremely Easy to use on yourself and honestly it's the only thing that takes
my knots if you're anything like cool so um yeah you guys have seen that ad before for some reason it loves that one and technically I should turn this off right like our break even I want to say is like $46 and it doesn't have a sale yet if you want to go through the data right there doesn't have a sale yet so most people that are like scared and like oh I can't be wasting money like this is Stupid like honestly when you're thinking bigger when you have more resources when you've been in this
game for a while and you understand what's going on you just don't really care to spend a little more to see if it could pan out and work because Facebook honestly like it's only spent $67 and it's trying to find customers within its base of hundreds of millions of users like it's a pretty hard task and it needs more data so I'm happy to let it Spend let it collect more data and honestly like I could let this spend up to $80 and if it didn't get a purchase then turn it off but what's good
and what's interesting is Tik Tok didn't like this ad it really didn't and now Facebook likes it and what's weird is I went back into my Tik Tok account we can see um so I'll explain what happened here I tried to do a $300 budget which was a duplication of this one and it got some sales it for sure did but it wasn't Super profitable so I'll break down what happened here just a duplication and all I did was put in the top three videos oh that's interesting one one new one came in okay so
here's here's what I think we'll do so I put in the three top videos thinking hey Instagram likes these videos like I'll just give it the same three videos and up the budget but Facebook or Tik Tok sorry Tik Tok is a little bit interesting they it's it's like every new campaign has a new Function and it likes different videos because it wasn't liking these ones too much especially this one it was spending a ton of money so I needed to turn this one off and I guess I just need to cycle in some of
the older ones and see if it's going to like those and that's why I say advertising is just guessing like you you have no clue in the end of the day so I tried a $200 budget a little bit lower to see if this one could be profitable and one of them is doing Profitable sales right here it's getting a good amount of the spend but I threw all of the ads in and look it's the foot ad now Tik Tok likes the foot ad so data's all over the place at the start things get
really weird and wonky but the longer you've been doing it the more things start to make sense the more things even out and you get a Clear Vision of like what works and what doesn't so what I'm going to actually do today and this is kind of like a part of The the scaling process is I'm going to turn this back on I'm going to turn off this ad that's not getting too profitable cuz I mean after 350 and spend it should definitely have um some more things to it and I'm just going to add
in all of the other videos all the other creatives so let's do that real quick okay so actually what I would have to do to get all of these other ads in is copy and paste the codes in again I can't just grab them as existing videos Oh here's here's another thing so it says that it's partially not delivering so something that this tells me which is really good is that I need to Target 18 and older so you can see what it says therefore it can only be viewed by users um 18 and above
so I could go in on my next ads and select only 18 and older and it might improve the performance but it's a natural filter they're already doing they're already avoiding showing this to different ages younger ages but I'm going to turn the 300 one off honestly we can just add this one to $300 budget since it's already working good because that last one I just I honestly am too lazy I can't be asked to go copy and paste all the codes select them again email them to myself paste them in here I just don't
really want to do that also it's kind of you need to be a little bit calm with scaling um it's easy to see once you have a product once you have a winner that's like going to Just like run at it full force but you do want to be a little bit hesitant and a little bit slow through the process let it collect data don't just throw thousands of dollars a day in because you can really start getting in a scary place so I'm going to actually let this go out for a couple days something
that my old Mentor told me when I was um just barely getting into Facebook ads he's like don't make a change in your ad account unless 3 days have passed like So what he would do is basically twice a week he would come into His ad account and assess what's going on he would read the data for only those 3 days and he would sit on it and really like set for a couple hours and read this data what's happening what's going on what is Facebook telling me what is Tik Tok telling me and make
very calculated decisions and I'm reading this book called The Road Less stupid pretty sure that's what it's called and it talks About having thinking time where you literally sit down with a journal no distractions at all and you write down specific questions and you Ponder on them for 30 minutes and this is a very good practice you should have with your ad account you shouldn't be coming in here making willy-nilly emotional decisions and that's kind of like what I was about to do you really need to set out a goal okay within this week I
want to get to $500 spend on Tik Tok and on Facebook and I want to scale up to it in a healthy way by injecting new creatives slowly increasing budgets and following an exact plan then you want to let 3 days pass let Facebook have 3 days with whatever budget you set up and get in the analytics and Ponder have that thinking time where you can set and say okay what is Facebook telling me what actions do I need to take does it need better videos what videos did good how can I perform in these
videos a little Bit better how can I optimize them how can I make the hook more engaging can I add a sound in can I do something crazy at the start and maybe I can say hey are you having pain in your neck and you need to try this thing instantly and anyone that's having pain in their neck is instantly going to hone in be like yeah it's been bugging me all day and maybe we can get people that way and you can sit and Ponder and again kind of um referencing the stuff in module
one you Can let the universe give you those thoughts you can use your brain as a radio frequency to tune in to something higher than yourself whatever you want to believe whatever you want to call it it is there tune into that and ask what do I need to do what actions do I need to take and silence your mind and listen and create very calculated decisions that are well thought out within your ad account because it's very easy to come in here and be like wow it's working Let's throw in more and and get
emotional that's a good emotion but it's still emotional so it all needs to be on data it all needs to be on analytics and you need to take your time and be really slow try to follow that rule of only coming in every 3 days and messing with stuff and making sure that anytime you make a change it's a very wellth thought out decision because when you start clicking buttons turning things off and on your optimization goes to Extremely quick so tons of little side tangents there but my overall theory is that it's it's going
to be best to throw in as many creatives as possible like if I get to the point it's just a theory I need I need to test it a little bit more because things are always changing right and it's always fun to test new things but every campaign you start you should probably throw in almost like all of the videos you have and just kind of go through that fun process of seeing which One Tik Tok likes the most turn it off if it's not getting good performance let the other ones spend maybe add in
some more and just have a really huge recycling library of content that Tik Tok can play with that Facebook can play with but I will hone in more on these theories this is just some theoretical stuff for my ad account and what I think is doing good based on my results because you have to remember genuinely every ad campaign every ad group every Ad account every business manager every platform is going to operate completely different from one another the results are going to vary so much it depends on your product it depends we're doing the
s ific method with like 20,000 variables millions of variables honestly like it's very hard to say this works every time or like this is the best because it's always going to change so definitely a big side tangent at like 18 minutes of filming almost 19 and yeah that's Basically the update for today I will come back when I have some image ads um we'll probably do those tomorrow of like the feed posts and then we'll get into some retargeting and then later down the line will show a big scaling process for both Tik Tok and
Facebook all right guys so this is um another little update it's been um I think a day or two days since the last little update and things are going really good Facebook is pretty slow right now but we're getting a lot Of really good traction with Tik Tok so let's jump into my computer and just go over a basic update on how everything's going the numbers we've pulled our row ad our profits all that stuff and really understand what's going on and explain how I'm doing all this so let's dive in so you can see
we're on the store today we've done 500 in sales it is um the 4th or it's 4:50 p.m. that's what I meant to say in the day so we still have our payment hold which kind of sucks but Look at this yesterday almost $1,000 day so tomorrow we are definitely going to hit probably close to a $2,000 day because I have a really big ad campaign that's going to come out um just a really high budget basically I'll show you everything that I'm doing but we're doing pretty good so far guys we started on the
24th that's when we got our first sale it is the fourth right now we've done $3,100 and this is profitable so let me kind of show you what's going on So our Facebook ads um let's go to maximum yep we're in it go to the campaigns we spent $148 with no sales so the real s has spent 142 they really liked this foot video and this foot video is doing crazy on Tik Tok right now but for some reason no sales no traction on that had to turn it off 124 and spend is a lot
over the budget so now it's just it's just spending really slow I set it to $100 a day and it's I don't know it's just really slow so We'll have to give it some time to really even out get to spend on some other videos and hopefully one pops up or pops off and if it doesn't we'll just keep making video ads that's just kind of it is what it is then just like I did in the last um video showing you the story it's moving a little bit seven bucks and spend nothing to really
talk about there Tik Tok this is where it's getting fun and cool so let's go to the maximum here and talk about everything So we spent 1800 so if you've spent more than half you're usually not too profitable you might have a little bit of profits but we're to 1.5 Raz so we're over our break even so we are at a profit we do know that but a lot of this is like ads that weren't doing good that are turned off now and the ones that are doing good are doing really good like this this
one right here I'll show you how good this foot video is doing 3.26 row as on 18 purchases meaning I've Spent $392 in order to get $1,280 in sales this is super profits super profits so maybe in the grand scheme it's not like that big of Prof profits but we have an asset a video ad that's working really good so now I can do oh put the cup put the new cup thing on my foot more do more stuff like that to get more Hooks and now I know now I have that asset I have
the knowledge I have it working and it's it's printing me money I know for a Fact if I put more money into this it's going to print me money at a 3X turn that's a huge asset that is by definition an investment-based asset like very big there very exciting the value per customer per sale is averaging out to $71 and that's not counting lifetime warranties or shipping costs this is just product sales we are getting people buying two units a lot every probably fourth purchase on the store is someone Buying two units so unbelievable like
this surpassed what I thought it would do this was just to be a test store to show you guys what success should look like and it just panned out it's working really really good so extremely excited on that the reason why I think we're going to hit 2K days very soon is I am scaling up to $500 a day on these budgets so right now I'm doing what I'd kind of call like test scaling and I'm basically just duplicating the budgets With higher numbers so you can see I tried to do a $300 day one
and it just didn't pan out you never you never know the the the main reason was because I only put three videos you do want to reput all the videos you have that are good and let those try again because the foot video in the first test right right here in the first first test the foot video is not even that good unless it started doing good now I haven't checked this in a little while where's the foot Video Yeah foot video $71 no conversions you know but on the on the random other one right
here it's like our most profitable thing we've ever created so it's weird you never really know that's that's what I'm saying this is targeted guessing I can tell you what works but it's only an attempt it's only a guess only Tik Tok can tell you what works only Facebook can tell you what works so um good little tidbits there good little update when this $500 a day one starts At midnight tonight cuz if I turn this one on now at 455 it's going to blow through that $500 budget and really screw me over and I
do not want to do that but yeah 18 purchases on a 2.75 row as for the entire ad group that's counting all of the videos like pretty unreal pretty unreal this is great numbers and this is only Tik Tok like we haven't even gotten a sale from Facebook yet and we've pulled 3100 so things are looking really good very promising I Think we're going to be hitting 5K days with this store to be completely honest I really think we can do 5K days very soon and if I was really committing to this long-term big time
like working with ugc influencers like really diving in this could be a six figure store in like no time and I might I might try to take it as far as I can until the course releases and everyone sees this and and copies it cuz then it'll be too saturated but something else that's um Something else that's interesting is we're getting more per custo we're getting more than a dollar per customer so let's jump into analytics this will be fun you can see we're we're getting really good conversion rates average order values are high this
is just yesterday let's go over just this month so far 57 um aov okay 65 aov 34 orders 2% conversion rate we're getting way more per dollar usually a good way to kind of test if your traffic and your Stuff's working out is you get a dollar per per viewer so I would have $1,575 in sales we're getting way more so it's awesome and we haven't gotten any um returning customers and we're going to start getting into email and SMS retargeting and campaigns and giving people deals if they come back and make a second purchase
and stuff so we're just getting started boys this is going to be crazy um I'm really excited I know we can um take this one far so that's Just a little update today we will start rolling out faster on Facebook but it's taking really long it's going really slow yeah I'll see you in the next update all right guys we've been kind of all over the place with Facebook ads but I want to wrap it up in this kind of part that I'm filming today so to give you an update of what happened Shopify has
shut my payments down they shut everything down but we got it back up and running so um let's kind of show This month so far it is the 11th today and on the 7th 8th and 9th we were fully taken down zero in sales we got taken down halfway through the day here or else we would have hit probably a $3,000 day we were really scaling up I spent like 2K on my ad budgets and lost it all not realizing the store was taken down in time so really sad there but we turned ads back
on yesterday hit 570 and we're at 517 today scaling up and we're healthy again so very good news but when It comes to Facebook all I really did is I go over this in um module the bonus module putting out fires with like Shopify and payment issues I kind of go over it in detail but I had to turn all my ads off and R return them back on so I basically just duplicate them and let them start again I'm not going to get into my feed post ad just yet like the single image ad
I'm going to be doing that later and I'm going to have a video later down the line that goes over the Entire kind of like structure of Facebook and how to get Omni presentence how to really set up cold medium and hot traffic funnels as well as retargeting and all those types of systems that you need to really crush it on Facebook before you really get into scaling um or doing them at the same time so I will have a video going over all of that but to test Facebook all you really want to do
is come in and try all your reels make some story posts start testing Stuff and then once your budgets are going better get into making some single image ads also some Carousel ads if you're um a store that sells multiple products or multiple variants of a product I just sell one thing I don't even have a color variation so um it just doesn't apply to me but Carousel ads are extremely easy to set up and I always recommend when you're making any AD go post it on your Facebook or Instagram account first and then use
an Existing post so we have that spark ads feature yeah we will be going over further details in other Facebook videos and I will see you in the other videos on the course Peace all right guys welcome in today's video where we're going to be talking about virtual assistance and this is something that we really need to cover before we get into Facebook because Facebook is such a scaling platform where we're really going to get into Like th000 day budgets and be jumping into a whole new level of e-commerce and Drop Shipping so we need
to have a virtual assistant locked in and overall there's a lot of requirements we want to make sure that we have locked in before we kind of get into the Facebook scaling stuff um we want to make sure we're really mastering Tik Tok and understanding it and getting profitable on it as well as starting to work with ugc creators so we can get a big influx Of content that we can utilize on Facebook so to get kind of some ducks in line or get everything in order before we jump into Facebook the first thing we
need to tackle now is the virtual assistance especially since we've been doing Tik Tok and hopefully gaining some traction with it so without further Ado let's get into the virtual assistant [Music] [Music] walkthrough so why do we need a virtual Assistant it's honestly one of the most important things and it's your first hire so it's it's really exciting it's really fun you now have like your first employee technically they're a contractor but um it is really exciting when you have like the first kind of member of your team when your store starts building out I
remember when I first got a virtual assistant it was very exciting to me I thought I was cool I thought I an employee I thought I kind Of like reached up to that level and overall it was a fun step for me so the main reason we need one is for Branding for customer support for having a very high level experience when someone interacts with our brand so let's say they ordered their new cup got a sitting right here and they had an issue with it when it came it didn't work or it never cam
it got lost in the mail or whatever seemed to happen with the process of the product getting to them and being Quality if they ever have any issues they need to email you right they need to do customer support and you need to walk through all those kind of things with them and make sure that every customer is happy you also need someone to deal with chargebacks and when you're scaling on Facebook and when you're scaling on Tik Tok even you're going to start getting 10 of emails a day hundreds of emails a day it
can even get to the point of thousands of emails a Day if you're really scaling out to like six seven figure months and obviously we don't want to handle that right we want to focus on branding we want to focus on paid advertisements working with cool influencers and making a brand and a very cool product that just kind of changes the whole industry of whatever Niche we're in we want to focus on those High leverage skills that are going to give us very large outcomes now when it comes to Virtual assistance it's very Hard to
find someone who's Fair on pay and someone who's very trustworthy trustworthy is really big because if they're coming into your store and it's really easy to integrate them I'll show you guys how to do that it's it takes seconds then we want to make sure they're trustworthy right if they're handling chargebacks and they're like representing our store through customer service and kind of doing these high level things they're representing our Brand they're representing us and all the work that we're doing so we need to make sure that the the customer support and all of these
things that they do for us is extremely high level while also being fair when it comes to to cost so we're not out 2 3 4 $5,000 a month just for some help with emails and chargebacks especially in the starting days when we really don't need too much help but we just don't want to handle it ourselves and that is why I'm going to Be introducing you guys to Omar Omar is absolutely amazing he's the first and only virtual assistant I have ever worked with on my first successful store ever I thankfully came across him
and we've been working together ever since now that was in borderline 2016 potentially 2017 he shares pictures of his kids with me we've become very close over the years and his ability to provide amazing prices as well as amazing work when it comes to customer Support handling chargebacks he'll even handle PayPal so if you have your PayPal up mine's obviously banned then you can have him log into that through admin access and he can handle the charge backs on PayPal as well so you don't even have to worry about it and get that extra high
conversion rate on your store because you offer PayPal as a checkout process so if you're not banned from PayPal I definitely recommend using Omar to help handle the chargebacks because You don't want to handling that personally he can also handle any data entry so if you kind of need some help with some backend stuff of keeping track of things he can help us spreadsheets and all that stuff he can also manage all of your comment sections on Facebook Tik Tok YouTube anything so if your brand is making content and people are starting to like Hammer
you down or they're saying this is a scam or anything like that he can help monitor Those delete them or reply to him and say hey if you had an issue with your product please hit us up on support we are happy to help you out we offer guarantees we offer warranties we're we're excited and happy to help you they can do that on the comment section which is really big and he can also take care of some Shopify store development and like Design Elements to your website and your Shopify itself so and he has
been doing this for years he has a group of Agents that he personally trains so they get all of The Cutting Edge information that he keeps up with he has managed eight figure stores he's as credible as it comes and he's as trustworthy as it comes I've worked with him for five plus years now so when it comes to pricing I wanted to share a little bit of the information that he sent to me because ultimately since me and him have such a close relationship he's giving extra special pricing for anyone that's going Through this
course so you guys absolutely have to work with Omar he's the best you're never going to find someone that has as high of Quality Service as him with this price point it's actually insane so these are some prices he shared with me if you have a small store getting around 10 to 30 emails a day that's going to be around 500 a month which is unbelievably cheap and fair and he's ultimately responding within 24 hours you get 8 hour a day Service Monday through Friday and he's also taking care of the chargebacks within that pricing
for 500 bucks it's genuinely unbelievable he's he's absolutely the best next for a medium store this is going to be like 30 to 60 emails a day this will cost you around 750 a month and if you have a high volume store with around 60 to 100 emails every single day that's going to be around $1,000 per month so these are incredibly fair prices and ultimately he Can handle any amount of work thrown at him even all the people going through this course because he has a agency where he trains people and builds up employees
based on the outputs and the work that he needs and it's all proof checked by him and quality is insured so um he can handle basically anything you throw at him and he's he's ready for challenges he's always excited and ready to help out in any ways he can he's extremely fast to learn and to teach his Workers so if you need help with something specific like for example when I was running street style men that clothing store I had his agency and Omar his team working for me with importing all the products I would
I just sent a video of hey here's how I import all my products make sure you import them like this create a description for them I usually pick images that look like this and he would import 10 products a day and then I would just run the Facebook Ads and I would test 10 products a day on that store so if there's something that he can help you out with he's he's very excited and open to learning it and he'll give you a very fair price point for executing on that service so Omar is the
goat like the fact that you guys get a connection like this that's verified trusted and has quality assurance that can help out with anything is one of the the bigger assets of this course right like for you to go search out for a Virtual assistant that's trustworthy that's punctual that gets stuff done with fair pricing like it just doesn't really happen so this is a very big opportunity for you guys you absolutely need to lock this in for your store if you're getting 10 emails a day five emails a day that's your time to reach
out to Omar that's your time to get a virtual assistant offload that you shouldn't be handling it you shouldn't be handling emails support chargebacks Anything and ultimately it's really easy to get in contact with him and get him connected to your store so if you're ready to reach out to Omar or you want to get him going on your store or honestly like any little project you need help with when it comes to the e-commerce space he's been in it for years he knows how to handle it the best way to contact him is with
this information right here or obviously the information will be below in the Description his Discord is Omar with a little hasht 7590 and his WhatsApp is here that they'll be popped up on the screens that also be below so you guys can easily reach out to him he will share the email that you connect to your store and it's a really easy process you go to your store you go to users you go to add user you add him in and you give him a couple simple permissions he'll tell you what permissions he needs and
I can assure You that he is extremely trustworthy he has my full backing my full trust and I can promise you that there's going to be zero issues with having him integrated in your store so that basically wraps up everything with virtual assistance it's pretty easy simple video he can walk you through any questions you still have it's a pretty easy process you you get connected with him you get set up on your store you get him gred in tell him what services you want he'll give you an Exact pricing if you're going to add
something on but those are his prices right here the 500 month 750 1,000 a month obviously it's going to grow depending on the emails and other services like if you add on like hey can you go check over our social medias every single day those services will obviously add to your monthly payments but um that basically wraps everything up so if you're crushing with your store which I hope you are if you watch the Testing section on Tik Tok and you've been making a ton of creatives then you should be ready to reach out to
Omar around like five emails a day I'd reach out to him and and get him connected it's definitely worth your time you need it and it's going to help you grow when you don't have to manage these things and you can focus on tasks that grow the business instead of tasks that manage the business you don't want to be working in the business you want to be Working on the business right you don't want to be the chess pieces you want to be the player moving the chess pieces and this is your first step towards
that reality right it's obviously going to get more and more real as you build out more and more teams and you're really going to be starting to run this kind of like ecosystem that self Ser it serves itself self I guess is the best way to say it and all you have to do is just make sure everything's functioning Correctly so fun stuff exciting stuff treat Omar with the utmost respect this guy is amazing and um he does a lot for us so get connected with him when you're ready and I will see you in
the next video where we will most likely be going over ugc content so we can build up our big library of video ads so we can jump into Facebook properly I will see you there all righty boys welcome into the digital omnipresence video now in this one we're going to be going over how you Can have omnipresence online and how you can create this kind of wheelhouse that when someone sees one of your video ads you can kind of trap them into this little ecosystem where they're going to keep seeing your video ads and they're
going to keep throwing more and more ads at them because on average it takes someone 7 to 12 times of viewing an ad before they start actually making real purchasing decisions and really starting to think if this is something they need Or want in their life so a lot of people they're just throwing out their one ad and hoping that a fish or one person comes across and is entangled in their net and buys instantly and that's just not how things work you need to have a layer of 7 to 12 Nets that the fish
has to try to swim through all of them and that's where you start really making money is through omnipresence through having these funnels and these systems that Target people that engage with your Ads that view your content they add to cart and making sure that you continually offer different videos to them with different kind of guidelines and goals and this is where you're really going to be soaking in a huge amount of sales so without further Ado let's get into it all right guys so the best way to explain this is I made another little
Meo um whiteboard thing and we have up here the 7 to 12 um day process that it Takes someone to buy and this is kind of you at least need four Nets and we'll talk about how this kind of system works through basically just different tiers is like the best way to explain it so first off we have ice cold traffic this is people that have never seen your product they've never seen this thing they don't know what the new cup is they have no clue what's going on but hopefully they have neck pain shoulder
pain or they would benefit from this Device and this is our first Contact point with them this is our first time showing them our brand showing them our product and we need to speak their language on this ad this is really important so this is our ice cold traffic ads this is where we're targeting people with like the blank targeting ad groups that have the $100 daily budgets that's ice cold traffic or when we start playing with targeted interest for example if I Target people That are into weightlifting or bodybuilding and I obviously would want
to make a bodybuilding video ad to tie in with that ad group but when we're targeting them it's still ice cold traffic they still have no clue who we are so the goal on this is to grab attention it's our hook right that gets the the fish interested it's the bait basically and the biggest way we can bait someone in is by speaking their language like if I was selling this to Gamers who are hunched over on the computer I'd say hey are you sick of being hunched over on your computer eight hours a day
is your neck and shoulders really starting to feel the pain of that posture and anyone who hears that is immediately hooked in so that's the goal with these first ads with these ice cold traffic ads is we need to hook people in we need to grab attention and speak someone's specific language just doing mass production like Hey do your shoulders hurt here's this it can hook people if they're in excruciating shoulder pain but it's not going to hook everyone unless you are hyp specific so for testing products testing Brands um doing the normal Facebook and
Tik Tok ad strategies work because we are focusing on mass Market but we need to start hyper fixating and getting Tunnel Vision on an exact demographic and we can try different demographics until something hits but I Hope you're seeing that to truly transition to The Branding stage to really get in depth and start crushing it here we need to get hyperfocused and we need to test a lot of things a lot of people will just grab their product they throw up the one traffic ad it's ice cold traffic not targeted it doesn't get a couple
sales so they give up and it's just like holy dude you didn't even take a quarter of the time that it needs to take to really even test this product You didn't even test it you threw one net out there and a fish didn't immediately get entangled in it so you gave up on the fishing spot thinking oh there's no fish here meanwhile there's probably millions of dollars worth of fish and you just didn't try hard enough like you didn't even put in real effort so I hope that makes sense we really need to dive
deep on this stuff and test out okay we got some Mass sales like with a new cup right we've done like 10,000 in sales now how do we focus deeper how do we find the exact demographic is it gamer kids that are hunched over is it moms in their 40s that have pain from being a mom and doing all the hard things that they have to do each day like what is the little demographic the niche thing is it blue collar workers is it gym guys who is our main thing and we need to test
all of those different audiences and figure out who is our exact audience and for Example once we find that audience we need to dial in on it change your branding a little bit like if it's blue collar stuff maybe we get a blue one we start talking about blue collar stuff like blue collar workers is your body hurting from working your ass off all day and you make funny ads that tailor to them and you can call it the blue collar cup you just change your domain it's so easy so you can do that stuff
later but at the start you kind of have To go mass production then you have to kind of siphon in but that's that's a big side tangent but that's really valuable stuff you guys absolutely have to be doing so ice cold traffic we're trying to hook then we have cold traffic like it's not warm like they're not like in rapport with us just yet but they've at least seen our video ads so on tier 2 ads we're trying to build a deeper interest to the people that were hooked so right here we're targeting anyone Who's
seen our ads they've seen our cold traffic ads so this each um tier is basically going to be a campaign we have ice cold traffic campaigns and we have cold traffic warm traffic hot traffic campaigns so the cold traffic campaign is going to Target people who have engaged with this ad or they've seen it so anyone who has seen our cold traffic ads we are going to Target them on cold traffic and with this ad we're going to try to build interest like and you can Even mention like hey we saw that you saw one
of our ads but you didn't click to our website or something and you can say these type of things like oh how did they know that that's kind of crazy and build up interest but that's not really the main point because you should have already hooked them a little bit your main point here is to build interest talk about the benefits of the product and this is another really big thing is people try to sell like oh it has 6 to 12 heating modes and it's it's and they they list all these little features and
the cupping device is small enough to fit anywhere in your body and they list these little features and nobody cares about features they care about does it work they care about certainty sales is a transfer of certainty you need to say I am certain this product will change your life this is why I'm recommending it I am certain this will take your knots out this will take headaches away And obviously you have to make sure you're in compliance with Facebook's advertising policies and stuff like that but you want to sell certainty you want to sell
results Solutions that's why people buy things you don't buy something because it has a little feature on it you buy it because you're certain it's going to provide a solution so that's what you need to really really be conveying in your cold traffic ads in your tier 2 next tier three is where you Really start selling you really need to say like and this is let's talk about how you target them so the goal is to sell harder and you're targeting people that have had their interest built and you can tell if someone's interest is
built is if they have gone to your website but they haven't purchased and I'll show you on Facebook what that looks like to set it up it's super easy um once we finish explaining all these I'll show you guys how you can jump in Facebook how you can jump in t um Tik Tok and Target these people really easy to set up within the audience section on Facebook and with the um custom audience little section on Tik Tok easy easy stuff so on the sell harder tier 3 campaign our goal is to Target people that
have engaged with our ads have clicked our website but they haven't added to cart they haven't purchased this is people that their interest was built right like they okay I'm looking Into it maybe it's something cool I don't know if I want it or I'm not going to make a decision yet this people are like this some people aren't going to click and buy and instantly in day one this is how people are guys people aren't going to see your product see your one first little ad and go wow I need that so bad I'm
going to buy it and telling my friends about it it takes way longer it's a slower process so right here is where you really want to talk About those benefits those features because these are the people that showed interest they physically showed it they went to the website so with this we really want to dial in the main things here is like hey we have guarantees hey we have warranties we can ensure you that this product is not a piece of you're actually going to get what you're paying for these Solutions are real and this
is where you want to just do everything you did in two tier 2 way Harder way more salesy obviously you don't want to be like super cringe over the top like infomercial old TV ADV Vibe but you definitely want to convey to them that this is the solution you need and we're back it with guarantees and it's a smart decision to buy this product you're not going to get scammed that's basically what they need to feel before they can actually feel the confidence to purchase next hot traffic now these are people that have gone to
The product page they have added to cart they maybe even put their payment info in but for some reason they didn't pay and there's a lot of reasons this might happen someone really might want the product but their dog started barking and oh one second I got to go away and they they go away they go do something else or they're doing something that sidetracked them there's there's a ton of different ways like oh maybe purchase it later maybe I'll think about it a Little bit longer there's so many things so right here we want
to Target people that have gone to the website they've added to cart they've maybe even put their payment info in and they didn't purchase and right here the main goal is to just get the sale and be done with them cuz right now we have spent for hot traffic we've spent ad costs on all of these right so it's it's starting to get a little bit pricey so we really need to just get the sale here and we want to do It with a 10% off discount code maybe 20% I wouldn't recommend 20 because again
you kind of have to factor in we've paid for someone to go through all of these um steps and it and it costs money to go through every single step so to also give them 20% off I usually wouldn't recommend maybe 10 to 15's a little bit better but you want to get the discount code and be like hey we know you've seen our ads we know you're interested in this product maybe you Need a little bit of a kick in the butt to purchase or you need a little bit of a push so here
it is here's your 10 to 15% off discount code to buy your new Cup today and these ads aren't your just run-ofthe-mill ads like they need to be targeted they need to be hyperfocused like when you're buying like ugc and influencer ads it's tier one maybe tier 2 the tier three and four needs to be like hyp specific like you need to be saying like hey we know You're a weightlifter that came to our website but you didn't purchase for some reason maybe it's because you think it's a crappy product maybe it's because you don't
think we have warranties or guarantees but here's why we do like talk to them like a physical person like don't just have these run-of-the-mill ads like the new cup is so good one today with the automated like that's that's hook stuff we want to be really investing in time and talking to People human beings these are human beings that are buying right these aren't robot numbers just because we see them in our analytics as little robot numbers doesn't mean they are these are real people so start talking to them like that and this is how
we get omnipresence this is where we have like 50 of these hook ads going at a time so this is kind of an example of what it would look like we have a ton of cold traffic campaigns we're targeting Different interests we're doing zero targeting we're targeting different demographics we're T targeting moms here we're targeting weightlifters here or something we have a ton of tier one traffic different hooks different influencers and obviously we want to kind of hone in we don't want to because our pixel data is going to get messy if we're targeting weightlifters
and we're targeting moms then we're targeting blue collar workers all of that traffic is Going into one pixel that's then kind of getting the rest of this information dirty and it's harder to be specific of like hey are you a blue collar worker when you're targeting them here when you had traffic campaign come in right so you got to be a little bit clean with it you got to be a little bit organized and kind of figure out what works and then quickly um get away from it and start only doing the things that are
tailored towards your exact demographic that you Know works the best or you can just stay Mass Market the whole time but I don't fully recommend that but your funnel is going to end up looking like this you can see how it's a little funnel like we get as much traffic we can in our hooks then we get on tier two we really try to build interest with them we sell really hard and what's nice is your cold traffic still going to get sales you're still getting sales at every net but you at least have a
system that's like if Someone's really stubborn and not buying they at least buy here right you gave them the discount you show them all the like you'll at least recoup the sales that you wouldn't have through this tiered system but a lot of people are going to buy right tons of people are going to buy right here this is going to be your bolt these three and hey if someone didn't here's a discount code now just get away from us like we got your business and now there there is Another system um very hot traffic
there's another tier tier four but that's when people have purchased purchased already and that's where you want to get them to purchase again and we're going to do that through email text messages and stuff like that because we don't want to keep paying for traffic when we already know they're a hot lead we can just capture it on emails and SMS and that's easy stuff so we can retarget them say Hey you bought A product here's a 30% discount code to buy another one so you can make sure your friends have the same benefits right
you can say something like that so super good stuff here this is huge guys you need this omnipresence so let's jump in and talk about how this kind of looks within Facebook it's the exact same with Facebook and Tik Tok you basically hit all tools go to audiences right here super easy you want to hit create an audience and you can go off website Traffic but at first you want to do like video stuff like people who have interacted with your content right so choose a content type people who have viewed I'd say at least
25 like maybe 50% of your video cuz you know they're interested and I'd say in the last like 7 days you don't want like huge windows and we'll do you 50% 7 days then you can also choose videos so you can choose which ones they've actually watched through all of Your different posts right now it's only shown my story ones for some reason it's not showing my reals so I think for it to show my reals we need to do Facebook page yeah so anyone who's interacted with your page there's a ton of different options
and you guys can play around is targeting anyone who's visited your Instagram visited your Facebook watched your videos anyone who's clicked your website so you can create these funnels very easily and even hyper Target specific specific videos they've watched like people who have watched 50% of your video you can choose what video they've watched so you can have that funnel system of hey this is our funnel system for Blue Collar this is our funnel system for moms this is our funnel system for weightlifters this is our funnel system for guys that are into sports like
football or boxing or something and you can create this huge ecosystem of nets for you have different Funnels for each demographic and you can keep it the new cup a mass Market product and then on your app ads keep the hyperfocused funnels for specific people and you can see this is a lot of work it it takes some time to build this out but this is where you're getting to the real branded level and where you're having the custom inventory and you're scaling up to 30k days you could be doing 10K days within each demographic
hitting 50k days and you're only doing Five demographics and then you can scale into more demographics and I hope it really starts to make sense but you can come in here choose people that have done certain actions and you can also when you're in the ad group so you'll you'll Target someone right if we're trying to do a a tier three we're going to Target people who have added to cart but they haven't purchased so let me show you what that looks like we'll go to website we are going to Target people That have added
to cart and then we also want to exclude so then we want to exclude people who purchase cuz if you're already purchased right we don't want to and then we can set the date we can do oh you only did it in the last 7 days and we can name this people who added to cart but didn't purchase in the last seven days and you can set up these crazy audiences so I'm not going to go in depth on how to set up every single little thing it's pretty Self-explanatory you should be able to come
in there and understand for your brand for your tier system for your goals specifically what audience to make you guys can go crazy in here and then there's also the lookalike audiences and all this type of stuff it gets really crazy and on Tik Tok it is the exact same stuff Tik Tok has just copi and pasted everything from Facebook so we have engagement on content website traffic and these are basically the only Ones we're going to use and it's extremely easy so I'll have this Miro whiteboard downloaded um below the video that you can
click on and make sure that you're coming in and revisiting this if you ever need to pretty simple stuff but this is guys this is what really separates drop shippers from Brand owners like imagine if you have like 50 of these different funnels and they're all leading to your website they're all getting you sales you're just running a Mass amount of funnels and you can start seeing this is just Facebook and then just Tik Tok and then we're doing the same thing on YouTube ads then on Google paid ads and it's just I can't even
explain it like if you're fully committed if you are building a team you are working with agencies you have a ugc system for video ads you have media buyers for Facebook that are handling this for you media buyers for Google that are handling this for you media Buyer for Tik Tok that's handling this for you an agency for email and SMS and your job is to basically just like work with influencers make sure the brand image is solid and good and you're scaling up all these things that's where you're doing Millions a week sometimes because
you have 50 different channels different systems that are hyperfocused funneling in all of these people and all of these channels need new ads cycled in by the way you need to be cycling in new Ads for this new ads for this new ads for this maybe every week maybe every two weeks every 3 weeks it's different for every brand but guys when you're doing all of this effort like let's say this is just Tik Tok then you have Facebook then you have Google you're doing all these systems guys it is incredibly easy to be profiting
multiple six figures a week when you're running it scale like this and then you're also buying like hundreds of thousands of Units every time getting them for dirt cheap like you could probably get these for like three four5 when you're buying that many of them with branding with packaging with warehousing even probably $5 for all of that and you're selling it for 50 and you're going to need those margins right cuz now you have huge teams and you're crushing it and this is the seven figure framework boys this is crazy this is a big video
me talking about this omnipresence this this place Where you have ads everywhere and you have systems and everything self-sufficient and you have this amazing little world you've created this is your business right this is what it looks like so I hope you guys got a ton of value out of this one this Miro board will be um shared right below and I will see you in the other videos make sure you guys are taking action on this putting in the effort making those audiences making those custom videos Setting up those discount codes and really crushing
it and giving this brand everything you've got because this is life-changing money when it's executed properly and don't be don't be afraid or scared of it being too hard to do or thinking you're not good enough or I can't run something at this scale it's too many moving Parts I don't even know who I'd hire because in the end of the day we're plugging those people to you we have a community group where you can Come in and get help from me so there's no excuses guys this is free information you got what do you
have to lose right if you really want to live your best life and live to the fullest live to the capabilities you know you're able to do then you need to come in and do this nitty-gritty stuff you need to have that self identity of I'm worth it I can do it and it's extremely important to take this stuff very seriously and not just think about it put action on it start Getting these systems in place start executing at higher levels start working hard and throwing money into this opportunity and be logical don't be emotional
about it make solid decisions and I promise you guys this is so obtainable there are so many brands that are doing this and I'm very excited to see the results you guys bring in but that is it for this video and I will see you in the next ones on the course [Music] All right guys welcome in to the world of influencers now I hope that you're having some success with your brand and that's why you're here you should be really getting some solid results with your advertising getting some traction getting more ugc videos built
out and you're kind of looking for the next step and that next step is influencers there's a lot of things to talk about there's a lot of levels to it there's a lot of complexities nuances and it's It's kind of hard to put a price in a value point on something without really knowing until you try it right like it's you can think that some influencer oh they have 5 million followers it's going to bring me so many sales but you can't really track it there's so many variables so it's kind of like the wild
west of educated guessing which is the theme of all advertising and all marketing but there's a ton of different talking points today so let's just get Into [Music] it so guys when we're trying to understand the world of influencers the first thing we need to understand is the tier list of the different like influencer levels so we have Micro influencers these are going to be people that are like 10,000 followers or less these are just maybe like a a local celebrity like they have big friends like I'm from Salt Lake City Utah like Maybe they're
they're kind of famous they're well known in Salt Lake City Utah but they're not like an influencer so you can still use people with like 10K followers 15K followers and get pretty decent results of their friends their close like relatives and stuff using the product based on them making a video for it so it's it's basically ugc but it's just it has that higher tweak of they're going to post it on their account as an organic post they're going To talk about it and they are kind of like a micro influencer because there will be
some good results with it and there is some people that look up to them still so they still do have that influence compared to someone who's just completely random with no followers so that's micro next we have small influencers this would be like 50k followers or less then we have standard influencers which I'd say is like 100k followers or more then we have have big Influencers this would be like 500k followers or more next we have a large influencer that's like a million plus followers then we're kind of getting into the space where someone's like
a low tier celebrity like they're just very very well known on the internet and that's like 5 to 10 million followers and then there's like the actual Celebrity level with like 15 20 million plus so as you can see there's a big tier list and it's I wish it was easy to Where I could just say oh micro influencers are worth this much this person's worth this much based on their followings but you can't really pinpoint that because there's different levels of power between the Resonance of the influencer Their audience what they post the things
they're interested in and your brand if you can find someone that is like a very good pair like almost like it where it looks like they started the brand themselves because they they Love it so much and even if that influencer has a very low following you can get very high level results from it because there is a resonance between the audience and the brand and the product you're selling so that's why it's really hard to kind of assess like how how much is someone worth and when you get bigger in this scale of working
with higher level like influencers and celebrities and stuff they think they're worth their weight in gold they think that they can Charge unbelievable prices and some of them can but if I'm trying to sell this cupping device and I just go grab some random famous person like Aiden Ross or or one of the new like streamer guys that are getting famous there's not really a resonance between this maybe cuz like Aiden um is saying he's getting into the gym and all that stuff so maybe there's an alignment there but if you just grabbed like Katie
Perry and said hey will you promote our new cup and Nobody really cares but if you go to a famous athlete and he actually says that every time I'm recovering from the gym I need to make sure that I use this cup and it genuinely helps me and there's that resonance and people trust him and all of his followers are also athletes that go to the gym and do these things and train and work out then maybe he is worth his weight in gold but you have to assess power level that each celebrity has each
influencer has based on the res Between the content they make what they do as a person their passions pains interests and how well their followers are going to align with that influencer how much they look up to him are they doing the same activities and then you can kind of assess that level of okay if we pay this guy and everyone looks up to him and they also do the same things as him and this product helps him it's going to help as followers we should have a very high conversion rate of People seeing it
and liking it so it's really hard because in the end of the day it's an educated guest just like everything else and a lot of it's open to your own judgment and negotiation with the influencer and and the biggest thing you can do is actually reach out to people that resonate with it like who needs this product who wants it is there an influencer that has bad neck pain maybe I can search that out and find it and say hey we'd love to do a paid Promotion we saw that you have issues with your neck
and back pain we have a product that helps it I think it'd be an awesome opportunity for you to Showcase how it helps you you don't have to say anything in genuine If the product doesn't help you say that it doesn't help but we'd like to pay you $5,000 for a post and if they have like $500 ,000 followers I'd say that's very worth it in my opinion because you're also getting that video of that influencer Saying it that you can run on paid ads later so you're getting a ugc video you're getting an organic
post and that's I I would say that that's worth $5,000 for sure but a lot of these influencers going be like oh 20K for a post especially when you're in like the million range and it starts getting really crazy so you have to assess like how passionate are their followers that's a big question if someone has a million followers what's the engagement Rate on their Tik toks on their Instagram posts on their YouTube posts whatever whatever social medias they're utilizing how obsessed are people with that person for example Andrew Tate everyone is obsessed with him
if you are a fan of Andrew Tate it is like an identity for you almost at this point so if you have Andrew Tate say something his resonance with his audience and his ability to persuade them and get them to take an action is very very big but a Lot of people don't have that connection with their audience if they say hey go try this out nobody trusts them maybe they do paid promotions all the time oh here's just their other paid promotion and at that point they're worth nothing genuinely nothing the only value you
get is their face saying whatever they said promoting your product for paid ads later you basically just paid $20,000 for a ugc video so it's it's not as worth it you need to find people that Have an actual influence over their followers and it's kind of hard to test that you can use tools like this it's called social blade for example this is sne Go's Instagram I guess you got to you got to log in you got to make a little little um free account with them but you can go in and see some of
their numbers and see like okay are they buying followers cuz you'll see a big like on the graph of their following you'll just see a huge Spike where they Bought 10,000 or 100,000 followers so you can assess people's credibility there but honestly the best thing you can do is just naturally with your own eyes go check out all of their social media platforms see how people comment do they look like fake spam bot comments how much likes do they get go watch their content is this influencer genuine in their content or they just doing like
clown to get views because let's for example think of someone who makes Like prank videos or just like does dumb for views and nobody really cares about them it's just about the shock factor of what they're doing that person could have 20 million followers but if they say hey go check out this cupping device and it it just doesn't correlate to their content nobody cares they're they're watching this guy for shock value pranks not for cupping device promotions like that's going to flop so hard so you really need to ensure that This person is is
going to benefit from my product and them making content promoting this product is going to feel natural and organic it's not going to feel like some random person with 20 million followers is making a post about my product because they're obviously just getting paid a ton of money unless your brand is bringing in like Millions a month then maybe you can go pay Kevin Hart to hold up the new cup and say this is the best product in the world and you Can run mass production ads similar to what fabalex is doing so that's like
big company stuff and that's way later down the line the first thing you need to do when it comes to influencers is just start small search for those micro influencers search for people that are really small and try to get people to make content for you simply by you just giving them the product for free and right our product cost is like $15 so we can extremely Easily just send this out to like maybe 50 people maybe 100 people we can hire a VA and their job is just to create relationships with micro influencers send
them products collect the videos and help us post them that's probably something my virtual assistant that I gave you guys a connection to Omar he could probably handle this if you tell them what to do they will find someone to do it and get work done for you so when you're doing the micro influencers The small influencers and when you're just getting started that's what you want to focus on but you want to do it at a mass level send these out to your friends send these products everywhere get people realizing how much it helps
because then they're going to do word of mouth if they're actually getting a paino solved and it makes them feel better they're going to tell someone about it word's going to start going around and at that point you just want To make sure that you have a brand name on it so you seem legit the influencer stuff I would recommend more getting into it once you have your brand name on your product that's really going to help out a ton when it comes to Word of Mouth and getting like custom content especially with like ugc
and stuff like ugc and influencers and really scaling these up is more of what you do when you already know something works like I already know that this new cup is Selling so I probably should brand this I don't think I'm going to for the sake of the course it's going to be it's going to be too much time I want to get this course out to you guys but I've done 8K on the store so far so yeah and it's consistent and it's profitable so this would be a time where I would start ordering
bulk inventory getting at least just the name on there just having new cup put on there maybe some simple but custom packaging ordering them in Wholesale getting my prices down and start working with influencers negotiating giving out stuff for free so when someone gets this product for free it has a box it has a presentation it has the little cutout images of your your brand and it's it just feels real because I mean it is real at that point you're running a real e-commerce brand so I would recommend getting the custom packaging ordering and wholesale
before really really diving into ugc and Influencers at an extra high level you can still dabble with it and play around there's definitely no issues in that and it's going to help you out and get you a ton of sales still there's no issues with playing around with it and it's still going to be a huge asset get you a ton of sales and be a very good decision I just wouldn't scale into it and do it at a big level until you're at a big level yourself and half the wholesale inventory so I want
to cover um pricing And results and like how to kind of measure it out but honestly you kind of can't you have to go in and assess based off educated decisions of how much you think it's worth based on compare it to your paid ads when you're running paid ads how much are you spending you spending 2K a day 3K A Day 5K a day maybe you can test an influencer with 500,000 followers or a couple hundred thousand more maybe close to a million followers maybe you can pay them 2 3 4,000 like your daily
ad budget and just see how it works that day did you get a ton of sales and then now you also have this asset of the video of them talking you can use on your paid ads for forever also if you're in the community group please let me know what influencers you're trying to work with ask me questions and I can try to help give you pricing but prices change every day some people think they're worth so much more than they are and some people will do it For very cheap and some people will just
want the product they resonate with the brand and they're excited to do it for just a free product but if you have questions and there's any way I can help make sure you throw those in the community group so how do we find these influencers especially the small ones the best thing you can do is look up hashtags look up content on Tik Tok on Facebook on Instagram on Twitter even YouTube influencers are really really Big if someone has a big YouTube following deep connection making content around how to stretch better how to feel better
body health and wellness that's the person I'm going to be paying 5K to talk about this product if they make a designated video for it they have 100,000 um subscribers very engaged audience that's worth 5 to 10K for sure like you you will be getting 20 30k in sales extremely easily off that without a doubt so the best way to find these People is go check out YouTube for videos that pertain to your brand to your company your product so for example with this product I would go on YouTube go on all social media platforms
and look up videos of like how to get knots out of your neck how to get pain like think of the customer what is the customer doing your potential customer has neck pain shoulder pain they they want to recover better they want to feel better their body hurts so look up Videos about how to solve these pains and if there's someone that has a channel dedicated to that that's your guy so all you have to do is act like a consumer act like like you have this problem and it's best if you're selling a product
you probably should have the problem I have this problem so it's really easy for me to think of the customer Journey what is a customer looking for what's hurting where are they going to search for Solutions and Find the people that are credible that are telling them the solution and pay that person to say your product's name to Showcase your brand that's where the genuine connection is huge especially if these influencers or these content creators have big followings that's where they truly are worth their weight in gold if I can find some guy gets 500k
views on every single video and all he does is talk about how to take away pain how to make your body feel better how to Eat better health Wellness all that stuff and he's a credible figure and his followers have a very deep genuine connection with him they trust what he says that is truly worth its weight and gold I would be paying 20 $30,000 potentially even more for something like that because that video is going to be an asset that's on YouTube Forever and I'm talking if he makes a whole YouTube video and that's
where pricing is hard is cuz did they mention it in 30 seconds In the video do they make a full video around it do they make one Instagram post of them holding it like you have to negotiate and find pricing that you think is worth it for you based on your educated guesses that's where it's so hard cuz so many influencers have different following levels different relationship levels and where are they going to post it are they going to make like a crappy Tik Tok video that lightly mentions to go buy it and try it
or is It a full dedicated YouTube video but yeah for a fully dedicated YouTube video I'd pay 20 $30,000 for someone with 500,000 follow followers that would make a full video about my product even if it was titled like how to get rid of neck pain and I know it'll get like a million views and my product is the main solution mentioned in there that's for sure worth 203,000 so I hope that gives you a good understanding of the influencer world there's not too much I Can teach you when it comes to look exactly for
this pay this exact amount because it's so open it's such a large Wild West World filled with tons of different variables that are extremely hard to calculate so if you need help calculating stuff you need help finding influencers make sure you are hitting me up in the community group and I will do my best to help you along that process the best thing you can do is have some sort of structure that gives you a Systemized like process and flow of constantly getting micro influencers like have a post or have an email after someone posts
like hey if you make a video about the product saying how much you love it we'll refund 50% of the cost that's going to give you a constant flow of micro influencers ugc videos that you can use forever that's a really big hack that's that you need to be doing a post purchase email flow that says hey thank you for purchasing if you are willing to Make a video for us on Tik Tok like a vertical video showcasing the product how much you love it talking about it anything and if it's a good video that
we like we will refund 50% of your purchase if not refund 100% of it because that is so worth it getting a highquality video that you actually like from someone who went out of their way and purchased it on their own accord you're I mean you're paying for ugc videos $2 $300 sometimes for one video So refunding them the $14 order cost right like losing one purchase for a free video is unbelievably worth it so that's something you want to do be working with small micro influencers at a large scale try to work with as
many of them as you can try to create a system to manage it all then every like once a month once a week reach out to someone who's bigger and try to organize a post there as you're running all of your paid ads um your organic content All that stuff and you're going to be everywhere you're going to have a full-fledged company at that point you're going to be having eyeballs everywhere and you're going to be retargeting everyone on Facebook with these structures that say Hey anyone who's watched my videos show them these advertisements and
once people kind of get sucked into the world of the new cup or the world of your brand you kind of don't let them go you keep throwing ads At them you keep targeting them on Facebook in different ways you keep emailing them you keep um sending them text messages and you really create this little ecosystem that's self-sufficient where it brings in New Eyes nurtures them teaches them about the product shows them a bunch of different ads talking about the features why it's good why they need it and if they don't buy you offer them
discounts through single image ads on Facebook and it it builds Into something crazy and now your job is to just keep getting in new eyeballs and it gets pretty easy at that point when you have all these systems laid in place so so I hope you gained a lot of insight and information on this video I want to keep this one kind of short and give you just really solid principles to look for because this is something that you're going to have to go out on your own accord and really master and really understand how
much each influencer is Worth for you through experimenting and you can also structure deals where it's like hey for the first ones we'll do as a test we'll pay you less and if it's working good we'll double the price later you can always come up with amazing negotiations and a lot of micro small lower level influencers have deep connections with their audiences and they just don't know how to do sponsored posts they've never done it there's a ton of people on Tik Tok there's a ton Of like small celebrities that have those connections and it's
your job to go search for them and create amazing deals that are a win-win for both parties so on that note we're going to end the video off keep it a little bit short here and I will see you on the other videos [Music] peace all right boys we are getting into a very important video today we are going over scaling now this is a very Big topic it's a very important topic and there's a lot of different styles and different ways you can approach this and nothing is really the like only way or the
extremely correct way there's a million different ways to do it so what I want to do is go through the layouts and the foundations and give you guys all of the tools and proper understandings that you need of things like vertical scaling horizontal scaling how to mess with budgets different Scaling structures like cold traffic scaling look- like audience scaling and interest based scaling and how we can really map everything out to understand the fundamentals and then play with it on our own Brands and see what works for us and basically just have all the tools
at our belt to properly execute on the scaling process without me telling you one exact thing works only do this because because it's just not that simple so without further Ado let's dive In all right guys there's some prerequisites that you should definitely have in place before you really jump into like the scaling method in full force so first thing you need is you need to have already scaled up in a decent sense with your testing and you should have some good data on your pixels so you should have like 50 to 100 purchases at
least I would say that really shows Tik Tok or really shows Facebook hey this is our customer base We're looking for they need this data for lookalike audiences and other things like that so it is extremely important to have a lot of sales before we really dive into scaling and we can obviously do some basic forms of scaling like duplicating our ad group and then raising the budget by $200 if we were at $100 daily and raise it to2 200 see how that works and we can scale up the ads that we were testing in
that testing phase area so you can definitely start Using small different little forms of scaling but when you're fully diving into scaling you need to have a ton of data you also need to have a crazy amount of creatives if you're going to fully dive into scaling you have to have a system that will give you new creatives around like five creatives a week now that's either you making them or that's a ugc person making them and an influencer making them or some friends making them but you basically Need five videos every week I would
say that's the absolute minimum and the last prerequisite is you need to be able to spend like 2 to 4K a day in ads and that needs to be something that's not like super intimidating super scary that's going to like wipe out all your funds and leave you bankrupt if it doesn't work you need to be at the point where you're already making decent amounts you should be already hitting like 1K days on your store before we really start Scaling and obviously we're not going to just throw 4K a day into ads instantly and hope
it works out we'll slowly build up the process yeah in the scaling process throwing 2 to 4K a day into ads shouldn't be super intimidating and when I say that a lot of it's a mindset thing too like a lot of people are just scared to duplicate their ad group and raise it to that $1,000 a day budget or raise it to that $2,000 a day budget or something along those lines and that can be a Limiting factor that really halts on your success if you're just so scared that it's not going to work out
but you obviously need to make that decision based on data that shows you that hey we did a $1,000 daily ad group and it worked out pretty good so maybe the 2K one is going to have decent success too and when you turn it on you're going to sit with it and monitor it through the day you're not just going to turn it on and oh come back in 3 days and hope that Works you need to really sit on it that day anytime you um set up a new budget that has like double the
amount of spend you need to sit and monitor it um for the first like hour or 2 hours um refreshing it to make sure that it's spending that money in a good way because it could jump in and just send all of that money to a crappy video ad that isn't doing too good so you need to cycle in those video ads and you really need to give attention to all of your ad Groups um when they're getting duplicated then once once things are kind of settling down you can U be a little bit less
Hands-On with it but right when you duplicate and right when you get into the scaling process and going on bigger numbers you do need to be pretty Hands-On you kind of need to handhold all of your video ads make sure they're spending good and then you can kind of lay off the brakes later so a bunch of little side tangents but make Sure you have some of those prerequisites ready and let's get into the scaling structure so again we are jumping into another whiteboard my face probably just got way wider cuz this white screen I'm
looking at but um this is cold traffic scaling so this is the first thing we're going to talk about and obviously this should kind of make sense cold traffic scaling we're we're trying to scale up the entry level of our funnel so there's the cold traffic Funnel here then medium traffic or warm traffic I mean then hot traffic right remember that big funnel we talked about in the omnipresence video this is the top of the funnel right so we have our big ecosystem where they're seeing all our ads and all this good stuff this is
that top entry level so this is like the first time people see us so this is our campaign we would have like a cold um traffic scaling campaign then we would have one ad group that's like our blank Targeting and it would have all of our creatives in it and your creatives should be cycled weekly or bi-weekly with five new videos every single time that's what I recommend so we'll have one ad group and usually I'd say $100 at the start for the blank targeting same for targeted um ad groups and what are these targeted
ad groups so these are going to be where we test out certain things there's different things we can test we can test going to different Demographics like if I want to sell this to football players like I've mentioned a ton of times then we will have like a football Target where we have footb footb videos we need five of them and we have targeted people who like football or sports or things that we would assume would show this to people that play football and might need some physical therapy or something so that's an angle and
offer a demographic everything that we're testing in one group with five Videos that's how we want to do it and then we'll do another Target one of nerds at the computer like me hey is your posture so bad and you create video game ads you can go into Ikea find a little computer setup and film yourself in there make some ads or any furniture store gaming store or something or just do your setup at home and that's another Target we're targeting a different demographic with a different offer with video ads made for it and this
is really Important so what I've just explained here where we're getting into different audiences different demographics and targeting them this is called horizontal scaling we're scaling into different demographics we're not scaling up our budgets that's vertical scaling so vertical scaling is when you're like hey this blank targeting is doing really good let's duplicate this ad group that was set at $100 a day and set it to $200 a day wow 200 did really good let's set It to 500 500's still doing really good on a daily level let's scale it to 750 still doing good
let's do 1,000 let's do 2,000 3,500 5,000 and you you want to just keep kind of scaling up and see how far you can go and usually if you have good creatives you're going to be able to get to the $2 $3,000 range a day and spend on ad groups but what's nice is you're doing the $100 you're doing the 200 you're doing the 350 you're doing the 500 you're still spending that's Like ,000 500 right there so every time you scale up you're still spending the lower ones so all of them are performing really
good hopefully that makes sense and you can actually be spending like 10K a day if you get to the point of having like a 3K A Day ad group that still performs um you can just really get your numbers up so I hope that makes sense raising your budget daily is vertical scaling and raising your or trying more demographics More marketing angles more like you can a marketing angle a different um for horizontal scaling a a different example instead of like targeting just football players you can just Target everyone but talk about a different selling
point so this I could have one ad group that the targeted selling point that I'm doing is shoulder pain just shoulder pain then we can do the exact same with just back pain then just leg pain like are your legs so sore from running and we target Runners or something like basically you have your blank targeting it's like going to the masses and then all of these other ones you're either testing like a different offer a different angle of why someone should buy or like a different pain Point like hey does your back hurt hey
do your shoulders hurt examples obviously this is going to apply to your product and its different things or you can have some that talk about different features like in one I Can highlight the red light therapy and the heat therapy I can like kind of talk about that one more but if we think of the scientific method these are like our isolated variables these ad groups we're testing something different and we usually want to test one thing at a time hey let's try football people hey let's try shoulder paint people let's try moms right and
we we want to like if we were doing moms I want to have my mom go use the new cup and have her do it and her Voice over and everything because the audience the demographic is going to resonate with her they're not going to resonate with me right so we need to be thinking of all of these elements and we need to constantly be scaling into different demographics focusing on different things seeing what works seeing what doesn't work and then at the same time of doing that we need to be scaling the budgets up
so I hope this makes sense this is like the entire kind Of scaling process then it also comes into to lookalike audiences so we're going to do the same thing but the different ad groups are are people who viewed content and maybe you can try this out too on on Facebook I know this works you can't do it on Tik Tok but you can try a view content ad hey you go into Facebook you say hey we want a lookalike audience of everyone who's viewed content in the last 180 days so you have this huge
demographic of data Of people that like the new cup and you can send them a video send them an image ad send them a story ad send them a real ad and they can Facebook can kind of pick out okay this person likes video ads because each each human being has their own algorithm of what ads they interact with so if I only interact with story ads Facebook's only going to show me story ads like they're going to be way more hesitant to show me a video ad because I only interact with story ads So
hopefully that makes sense if you have this is a good thing to test as well in another ad group you do like testing ad group with multiple creatives create one of those $100 budget a day and test a video an image a story and a real all of your best ones in that and see how that performs right we just need to be testing everything we need to have like a million campaigns running a million different ad groups and try to keep it all organized but it is going to Get a little messy so that's
an example of what we could do but we want to with lookalike scaling we want to get deeper down the funnel right so at the start we might not have enough people that have added to cart on our website in order for Facebook or Tik Tok to create a looklike audience they need like I think it is it's like at least a thousand people to take each action before you can start doing lookalikes for that exact point that you're trying to make So like view content look alike that's going to be pretty easy like getting
a th000 people to your website it's not too hard getting 1,000 people to add to cart a little bit harder so we want to try the The View content lookalike ads once we have enough data then we want to try the ad to cart lookalike ads once we have enough of the ad to cart lookalike we want to jump into like initiate checkout that's usually the next step and the best is the purchase lookalike Audience once you have a th purchases you can start scaling on this like crazy and the data is so good Facebook
and Tik Tok are really going to be able to nail down like okay these are what buyers look like and the performance the numbers the row as everything is going to be really good on these campaigns next thing I want to go over is your creative test cycling so like I said your video ads are only going to last for a certain amount of time I'll be Honest the new Cup video ads I made they're fizzling out I need a new set of video ads so I've had to scale down all of my stuff take
off all the things that isn't working and we're basically back down to the point where I just need to create more video ads and start the cycle process again so what you want to do is BAS basically test five creatives a time and you should be testing them every week this is going to give you that nice blood flow right cuz remember Creatives video ads content all that stuff is the lifeblood of your business so you need to be cycling out your lifeblood once a week minimum and you need to at least be doing five
videos how do we test these videos once we get them we're going to be using ugc we're going to be using friends we're going to be using our girlfriend our mom anyone who can make ads for us anyone that fits the demographic that we're trying to sell to use yourself anything you can do Getting these video ads is is going to be kind of a grunt work process but this is what separates successful people from people that lose and fail and give up so once we have our five new videos what are we going to
do we're going to have a ad group so it's we'll create a campaign called the creative test then we will have an ad group and I would do $100 a day on each one of these a blank ad group with no targeting that has all five of our new creatives if we're Testing reals only test reals if we're testing a single image out on Facebook only test those if we're just testing on Tik Tok then obviously we need the vertical videos the reals only test five videos and if you're doing like let's say you want
to try the football demographic only do your football ones don't mix in your football ones with your mom ones and you know what I mean like keep very big separating lines between these different demographics and Marketing angles that you try and it can it doesn't have to be like people it can be like the shoulder pain versus the the neck pain just make sure you label everything and keep things a little bit separate so we want to do a let's say these are my shoulder ER Pain video ads that I just got done cuz that's
probably what I would do next if I had to make more videos as I would focus just on shoulder pain and neck pain so I would have five videos for that I would have a Blank ad group with no targeting $100 a day I'd have my best lookalike audiences I can do based off performance not what I think's going to be the best what has been doing the best on my ad account so I should have already been doing look- like audience scaling at this point I can say hey view content for 7 days is
our our best performing ad group when it comes to lookalike audiences so so I would throw my new five creatives in with that exact same targeting then I Would try some interest based stuff so on Tik Tok we can test things like hashtag interaction so I can choose like a neck pain hashtag video interactions so this is going to look at what type of videos do you watch like if I'm on Tik Tok and all I watch as gaming videos all day then Tik Tok is going to label me as someone who watches the gaming
ones so if an Advertiser goes into the advertising platform and picks hey showed this video only to people that Watch gaming videos then it's going to show it to to me right so pretty obvious stuff there video interactions is basically just the watching behavior of the Tik Tok viewer kind of explaining that bad but I hope that makes sense then we have interests so that's where they're going to assume people's interest based on their video interactions Behavior so these are kind of the same thing we can also play around with things like Target expansion Turning
that off and on see how that affects things we can also play with the countries like isolating USA isolating Canada we can play around with the age we can also play around with the gender so that's some of the things that we can play around with when it comes to the interest group and kind of changing things up like hey let's target people who interact with this this hashtag or people that watch these type of videos or we can just switch it around and only Change like hey people that are only in the US or
people that are only this age or only this gender we can change those things usually the things that I recommend playing with the most when it comes to this interest based ad group is video interactions and hashtags that's basically all I like to play with when it comes to this interest ad group we want to keep things broad like let's say I'm in Facebook and I'm choosing an interest that's CrossFit or something That might be a small group that might only be like 100,000 people or 2 million people or something and remember the broader the
better when it comes to advertising we want Facebook we want Tik Tok to have the steering wheel and they're not on a narrow road of hey we only want customers right here because then Tik Tok can't really steer and do too much you've kind of boxed them in so the wider the better we want them to be able to drive around and search for These customers so let's say I like to do things in groups so if I'm doing like a fitness group then we're going to add in CrossFit we're going to add in bodybuilding
we're going to add in weight training Runners yoga people like you you want it kind of big as much as you can like try to keep it hyperfocused to a specific Niche especially if what you're testing is like Hey we're going to Target athletes like make sure you're not doing stuff that's like outside of The scope but but make sure you're just not narrow then obviously we're just going to throw our five creatives in for each ad group and we're going to watch them we do our natural thing of like oh creative one's getting all
the spend but it's not doing too well kill it off then the spend starts coming more to 2 three four and five hey two is working really good super cool three is getting no spend four is doing really bad cut four out now three is getting more spend and We see okay two three and five are our best videos now we know that now we can use those later down the line and I know you're not going to really want to spend $0000 in a day just to test your video ads but I really think
it's worth it you can if you really need to I would just do the blank at $100 a day and let it spend on the creatives but testing all of them is really good cuz it could be a fluke remember my foot ad the ad where I like had the new cup on my foot um at First that one was really bad Tik Tok didn't like it Facebook didn't like it and then it became my biggest purchaser that overall made me thousands of dollars in profit so you really need to be careful so something could
flop on the blank testing ad group but on the look likee audiences it does really good on interests it does really good as well so that's why I recommend doing that this should be happening once a week and you can test it for like 1 2 3 days as Long as you need to to make sure all of the ad groups at least got a decent amount of spend um to see which ones are good or bad then with all the good ones we want to properly insert those into scaling campaigns like the lookalike scaling
ad groups or the cold traffic scaling ad groups so yeah we basically just want to make sure that our creatives are getting cycled in really good and if we need to like retest everything because like right now like Everything died out on mine so now I need to restart then we just restart again $100 daily budgets focusing on doing some horizontal scaling then if we need to restart we can just focus on our blank targeting test group start at $100 a day and just build back up again but we don't want to have to rebuild
we want to be able to just be like hey this ad sucks hey here's our new one and we can always be grabbing ads from our tested ad group campaign that we know these ads Are good we know Tik Tok likes them we know Facebook likes them so we're going to be juggling doing all of this on Facebook and on Tik Tok so you can see how it can get a little bit messy but I promise you guys if you are diligently in here you are following these systems you're creating these ecosystems to get your
five videos each week you're coming in you're cycling things out you're running your cold traffic scaling you're running your your testing ad groups You're running your lookalike audience scaling then you're doing your retargeting omnipresence you're going to be looking really good when it comes to numbers when it comes to revenue profit and all of that stuff and it's going to be worth your time this is the the only thing we need to do everything else is outsourced and eventually we can even Outsource this process itself and we'll be getting into that on a later video
now keep in mind this big thing here the Omnipresent stuff that I went over in this video and by the way you guys will get access to this Meo board um in a link below the video so keep in mind this process now this is something we have to to tailor back into everything is we need to be having tier one ads that are hooks tier 2 ads that are building interest more tier three ads that are selling harder and then tier four ads that are running discounts we need to run funnel systems like this
Basically for like every different thing we're targeting so kind of rough we're going to need to have a cold traffic scaling pyramid like this a lookalike audience scaling pyramid like this and every time we try an ad group demographic that's like very different like moms we need to have a mom only tiered system with the ice cold traffic build interest tier 2 we need to have that system based for every demographic we try so kind of a lot to handle um Jump into things the level you're ready for right like let's try Mass Market scaling
with cold traffic maybe we just do blank then let's try look like audience scaling Mass traffic again let's only focus on view content and keep things simple we we'll just focus on that later then we can get into the different demographics trying to Target athletes trying to Target boxers trying to Target moms trying to Target nerds we can do that stuff later but the main Thing we need to do is continually test creatives five a week absolute minimum and every time you test them always do them in um groups of five so if I got
10 ads for one week I'm just going to do two of these two different separate ones where I'm testing the creatives everything should be in batches of five that's what I think is the best like having an ad group that has 20 ads in it Facebook and Tik Tok don't like that too much it's it's too much going on um keep It at 5 I promise that's the sweet spot so we talked a little bit about vertical scaling I want to give you guys the numbers of how much you should duplicate by and how much
you should really raise to make sure you're ready to go to the next round so let's say for example we have a blank ad group and it's at $100 a day and it's doing really good so we want to duplicate it and set it to $200 a day or 250 something around that then if that's doing good we want to Duplicate it to 500 then 750 then 1,000 then 2,000 then you can test 3.5 th000 and then 5,000 usually you're not going to be able to get past 5K a day unless you are just like
on fire you're absolutely crushing it it's a little bit more rare to do that but this is how I go about vertical SC I will duplicate a new one I'll keep the old one running if it's working do not turn it off if anything's working never ever turn it off we'll go over stuff like that in Like the managing ad group section cuz that's what we're going to talk about next yeah when it comes to duplicating make sure you duplicate and kind of go by those numbers and we want to follow this number kind of
schedule for our vertical scaling our lookalike audience scaling our interest scaling all of that stuff when it comes to retargeting you can't really duplicate and do high budgets like this because retarget the audience size are very limited to people That have seen our ads so we can't just say hey spend $500 a day on retargeting because there's not enough people for them to do that so how do we know what budgets to do when retargeting usually the best thing to do is like like if I'm retargeting people that have viewed content in the last 30
days but they didn't purchase let's just start that at $5 a day and we will be able to see where our ceiling's at we'll scale okay we'll scale to $8 a day $10 a day $20 a Day and this one I'll actually just raise the budget itself I won't dup duplicate it and usually you're going to get placed where you raise to that point and it's like results just fall off a cliff because you just don't have that many people to show ads to so now Facebook's probably just showing it to random people so hopefully
that makes sense when it comes to Vertical scaling it's very simple now let's talk over managing ads how do we know when to turn Something off how do we know when to scale something up this is really important a lot of people get tripped up on this a lot of people get scared intimidated they don't know if they're making good decisions or bad decisions they don't know what data to really look at so let's really Dive In Depth here first things first this is something my old Mentor taught me only change things on your ad
account every 3 days this is kind of hard to follow right because if We set something up that has a $500 daily budget this is the highest we've ever done obviously we're going to be in there monitoring it make making sure the the ads are getting the a good amount of spend we're getting out the bad ads we're putting in the new good ones recycling it all that good stuff but when it comes to like ad groups and making like big decisions of like turning something off or on try to make those big decisions every
3 days if Possible because we want to have like let's say we set up a new ad group it's at $500 a day and we're we're constantly cycling the video ads that's never going to change but if we're trying to decide like can this ad group take a $500 budget we want to usually give it at least 3 days of cycling ads until we can see it level out cuz if we're just turning something on for a day we cycle in like two video ads cuz let's say like one video ad soaked up all the
spend but It wasn't good so we cycled out a new one and we had to do that two times in one day and then we're like oh this doesn't work throw it away you didn't really give it enough time so usually 3-day time periods are like your best friend it's also going to help you make decisions out of logic and not like fear-based stuff of like oh it's not working let's just turn it off obviously we don't want to waste money so so make sure you're checking like your break Even your Raz your cost per
purchases and you're making logical decisions there but you're not just being like super Snappy emotional reactive cuz it's really easy to log and be like oh we're down for the day all right we got to turn everything off and just get really emotional and scared and think of in fear and doubt and that's when your frequency lowers and you're just going to be making stupid decisions so here's a scenario let's think we've had an ad Group that's been going for 20 days and it's it seemed to have pretty good results for us to check how
good the results actually are we need to First go into a 7-Day time frame period so once we have our ad in that 7-Day time period we're going to be looking for the break even number basically so if your break even for your product for m it's like $30 $35 for this I'm going to be looking at all of my video ads within that ad group and say he am I getting a purchase For basically every time I spend $35 is a new purchase coming in so that's kind of testing our break even Point like
hey every time we spend our break even are we getting a new sale you can also look at your cost per purchase that's going to say hey we have to spend this much to get a purchase it's basically your amount spent divided by your amount of purchases so you want to check that number and say hey are we are we profitable like is our cost per purchase Like $70 because we need to get a purchase every $35 so obviously that's not really making too much money if you're a little bit over on your cost per
purchase it's fine because you also have to factor in this we're testing right like a lot of this stuff is just us testing so once we have things optimized like hey we have our best video ads in we're really starting to pump now our cost per purchase is going to go from 60 down to 20 really quick Because now we're optimized so that's a really big thing is everyone thinks straight out of the gate day one testing they're going to be profitable and if they're not they're failure they're loser this is a product let's let's
start a whole new brand let's start a whole new product this is dumb and they just throw away the baby with the bath water and it's like holy dude like you just barely tested your first thing like this is like a weekl Long process two week long process like don't kill your whole brand and everything you've just worked on you need to give it some time so keep in mind in the testing phase it's okay to lose money when I was testing my first ads I definitely wasn't making money but remember I found that asset
which is like hey this video ad's working like our row ad on this video ads like four that is huge that's a really big asset so by the time I cycle out all my bad Video ads get my good video ads in then we're going to go from unprofitable to profitable really quick on our ad group level I hope that makes sense but also keep this in mind anytime we're making decisions of when to turn things off or on we're doing it at the ad level right the only time we're going to change things at
the ad group level is if we've cycled out all our videos and we have like no more videos to do like let's say I'm testing the the gamer angle of like Hey are you sitting at the computer all day and your shoulder hurts or your neck hurts and I ran out of all my videos for that type of marketing angle then I need to turn the ad group off but we want to not turn ad groups off we want to keep them on as long as we can we want to keep cycling in videos for
them to keep them healthy and keep them alive like blood does for our body like I've been saying a million times because every ad group has its own like personality it's Like its own little en and and if you turn it off it's never going to really work the same so anytime we decide to kill an ad group or to duplicate an ad group to a higher budget think of it like a kid like you're either killing that kid it doesn't work anymore or if you're duplicating and raising the budgets you're like having a new
kid so you need to nurture it with more video ads and all this stuff so it's a good way to think of it because it's like Resource allocation like do we have enough video ads to scale do we have enough kind of videos in inventory to keep feeding these ad groups huge tangent there but another thing we can look at when we're trying to see is our ad group doing good is our video ads doing good is the row as obviously we need to be floating above the row as on our Cog sheet I think
for me the row as is like around a 1.2 to 1.3 so in the end of the day we want to come in on our 7-Day time frame look at our cost per purchases understand what our break even is and see if that's kind of close to the cost per purchase we want to check our Raz on the 7-Day time frame and say hey are we looking good are we we way low are we way higher and we're not going to make any decisions we now checked the 7-Day time frame now we're going to check
the 5-day time frame we're going to go through everything again the same thing 5day time frame and We're doing this on the ad level with the creatives everything we're testing the creatives once we tested our 5-day time frame and we understand what that data looks like we understand what the 7-Day time frame data looks like now we're going to test the 3-day time frame and see how all of this data as a group then after we've seen all the time frames 3day 5 day and 7day we're going to kind of tie all of that information
together and make decisions based off That now the reason we want to do that is we could have a video ad that has been performing so good but it's on a steep decline it's starting to die really fast and we need to switch it out but if we just look at the 7-Day time frame the Raz could still be huge like oh this thing's working really good then you go check the 5day and you're like oh this video ad's not doing too good then you go check the 3-day time frame and it's doing Really bad
and also you should also do the one day time frame so do a one day a 3- day a 5 day and a 7day and make your decisions based on all of this data put together it's really really important and guys that is basically everything you need to know when it comes to scaling there is a lot of different elements to handle but you should have the tools and the foundations to understand where to take things where to raise budgets where to lower them the Process of cycling in blood new videos into your ad groups
and just making proper decisions when it comes to scaling your cold traffic scaling your lookalike audiences scaling your interest based ad groups scaling your demographics where you're only targeting football players moms nerds and utilizing all this information all these tools to juggle all of that doing your retargeting and your Omni presence and also having someone take care of your Email marketing your SMS marketing and you can really see how this turns into a full-fledged company a full-fledged brand that has a lot of different things to worry about and we're getting a ton of sales from
all of these different angles can also jump in later to Google ads and we can hire someone to take care of our Facebook ads we can hire someone to take care of our Tik Tok ads we can start getting into YouTube ads Snapchat ads Pinterest ads even all while someone Is crushing our email and SMS targeting so this is scaling at a bird's IE view we want to be working on all the different platforms utilizing all these different methods we have Cycles we have systems that get us a ton of ugc videos systems that get
us a ton of scaling systems that get us a ton of influencer videos and I hope you're starting to see the big picture now then once we've dialed in our scaling the next process we need to do is build out our teams and That's exactly what we're going over in the next video I will see you guys in there welcome into another video guys today is a really important one where we're going to be going over tracking data so this is really important once we're getting traction with those Tik Tok ads with those Facebook ads
we're really starting to build out our numbers we're hitting thousand days and we're starting to get into the profitable section of running our ads where we're Kind of breaking through that testing phase it's extremely extremely important to have the two things that I'm going to be going over in this video and that's going to be Data Tracking through triple whale and profit tracking through b profit and I don't want to waste any of your guys' time so let's get into the video [Music] so guys the first thing we're going to be going over is B
profit and this is Going to help us track our profit margin this app is absolutely amazing and it's extremely essential to understand how much you're actually making it's going to grab all of the data from your different advertising channels product costs your payment processing fees even and it's going to tell you in a very nice analytic dashboard what your profits are each day each month and you just can't really run a store without this so make sure you click the link Below this video again remember these affiliate links are the only way I'm able to
do this free course for you guys so please please make sure you click and utilize those so once you click the link below go through a couple of their questions they're going to be sent to a dashboard that looks like this get all signed up answer a couple questions pretty easy process and yeah you're going to do a couple more questions so for me I guess I'm in Electronics ad Platforms I'm currently utilizing Facebook and Tik Tok um clavio I don't have set up yet and I don't think I'm going to for the store just
because it's an example store primarily and it's really easy seamless Integrations with the actual account so you're going to log into your Facebook account it's going to pull all the data you're going to log into your Tik Tok account it's going to pull all the data which is unbelievable and extremely seamless and Just one of the best processes about bofit when it comes to asking about your inventory you can just put other on all of these you can hit other on shipping as well but if you for some reason are working with a different 3pl
which I really don't recommend but if you are and they charge you um shipping you can have the expenses listed here cool and my cogs are extremely easy to manage because we just have one product this cost $0 the warranty and we have $15 Cost for that so we can just hit next um we're not doing shop pay so we don't have to kind of put in any of these transaction or fixed fees we can just do the auto Shopify want and you can even integrate your Google Sheets if you have any info there any
data that you want which is just crazy it's also going to factor in your Shopify monthly $30 cost so this they just think of everything and you can jump in here and make some exclusions if your store is unique and There's some things that you need to to kind of manually put in and here are the um different pricing options for B profit it basically just goes over your monthly orders so this is the yearly pricing we're obviously going to go to monthly and they basically make you pay depending on how many orders you get
which kind of sucks but if you're getting a ton of orders then 150 really isn't too much and there is a lot of data that needs to be processed so these Prices are pretty reasonable honestly and I can promise this is the absolute best software when it comes to tracking getting all your numbers pricing the amount of information the accuracy on the information so trust me this is worth it you're just going to have to pay whatever amount is required based on how many orders you're getting so so that is B profit that wraps up
everything there pretty easy process it's going to track everything it's very Seamless very easy to understand what's going on very easy to change data and I can promise you it's the best option out there when it comes to tracking your profits again please make sure to use the affiliate links it does help me out a ton now the next thing we absolutely need this is a little bit more later game this one's a little bit more expensive so unless you're making a couple thousand with your store each day and you're hitting profit margins I Wouldn't
really recommend this next one until you're kind of hitting that range this is triple whale and this is going to give you unbelievable data when it comes to tracking your analytics on your advertisements it's no secret that the Facebook pixel the Tik Tok pixel and their forms of like algorithms and tracking and data is extremely bad they're going to tell you that this ad made the sale when it really was something else and data gets all meshed Together it's not really correct and I can promise you seeing your data and analytics from Tik Tok versus
seeing it from triple whale is just a night and day difference they are going to give you absolutely anything and everything that you need to make proper decisions when it comes to managing your ads and I can't explain how valuable that is because if I have a $1,000 ad group that's pumping out sales but it's actually not getting the correct data Then it could look like it lost profitability and I would need to turn it off but potentially if I had the correct data like when we're using triple whale then I could have seen that
that's still actually profitable and I wouldn't have turned it off I would have kept $1,000 ad group going that's profitable potentially making me hundreds of dollars a day in profit and if I didn't have the right data and tracking I would have completely lost it And that is exactly why triple whale is an absolute necessity and when you're getting to the higher levels of the game of doing $10,000 days $20,000 days and you're not utilizing triple whale you're not utilizing correct data you could be making wrong decisions that are worth $10,000 $220,000 potentially hundreds of
thousands of dollars prolonged through the rest of the year so triple well is a pretty expensive product it's around $400 a month but the amount of value That you get from it is truly immeasurable especially when you're doing multiple five figure days when you're in like the $5 $110,000 day range you just absolutely need it and it's really hard to say how much it's making you because it really is saving you a ton but it's also helping you maximize your potential with correct analytics to make good decisions that help grow the company so let's jump
into triple wh and see everything that they offer so when It comes to pricing they have the um triple whale dashboard attribution and full whale personally I recommend the full whale um the amount of information and data that you're getting is well worth $400 a month because you're going to be spending that much a day on ads you'll be spending thousands a day on ads so to have the right data for only $400 a month is it's just a no-brainer when it comes to the dashboard and attribution I I really wouldn't Recommend them at all
um full whale is definitely what you need they have a creative cockpit which if you go to product you can see is a creative dashboard they're the first people to do this that shows you the analytics of your specific creatives over all of the platforms showing you hey this creative is your best this is your worst so we don't have to make these guest decisions we can see it with very deep analytics and custom made dashboards that are Designed to help us make those decisions they also have their own pixel which is integrated in the
full whale and that's going to be what's giving you actual correct data they have post-p purchase surveys profit tracking full expense management realtime Blended row as which is very big this is telling you the true true data this is where most of the value is if someone first saw this ad but then they later saw another ad and purchased from this ad it's going to let You know that it's going to give you the data of saying hey you had to pay for two ads to get this guy to purchase and it's going to analyze
that stuff which is just crazy this is like going from 3D tracking to like 4D tracking and really understanding every aspect and element when it comes to your paid ad funnels and how much money you're actually making triple whale also seamlessly integrates with anything and everything you could think of and here is a list of All of the services here on the left I can promise you this is the absolute best in the game and once you are scaling up your store there's no way you can survive without this there's no way you can scale
without it so if the time is there for you where you're ready to take it to the next level you need better data you're spending a lot on ads then please make sure you click the link below and get B profit and triple whale these are absolutely essential for Scaling up your store you you just can't get away without them and please click those affiliate links it does help me out extremely now triple whale is a very simple software it's also very complex but they've made it very simple through their dashboards and user interface user
experience but if you're still needing some information you're still needing some help on what to really do once you're inside triple whale then make sure you Google the triple whale University and come here and they have a full-blown course on exactly how to use triple whale so I would love to come in and help coach you guys on what to do but there's really no one better than the people that work with the company to show you how to use it and these guys are truly the experts they help design the software and they really
know how to teach you the ins and outs of it way better than I could I really recommend once you get Triple whale to come in Here go through their free course here and make sure you understand the ins and outs to a te because this is going to be something that could potentially make you millions of dollars if you're running a brand that's doing 10 million a year and you have triple whale that's giving you all of this perfect data and information that's going to be like the cataly as to why you made it
to 10 million because you got the correct data to make the correct decisions but make Sure you come here to Triple whale University if you ever have any questions you're ever curious about what a feature is actually doing and once you're signed on they have amazing support you can reach out to Triple whale is actually very impressive with their support So guys that wraps up everything when it comes to tracking data getting the correct Analytics understanding your profits and really making those solid decisions when it Comes to your advertisements please make sure you use those
affiliate links and if you have any questions hit me up in the community group and I will see you in the next videos peace welcome in to today's video we are going to be going over legal structures this is a topic that you definitely need to handle but I will admit it's a topic that you can kind of wait to handle until you're at least getting some traction you're getting some sales You're you're at least moving a little bit with your store when it comes to Legal structures there's not a ton of things we need
to do but the things that we do need to do are extremely important that's create an LLC get a business license which you're most likely going to have to do but it is kind of based on your state your city your location so make sure you're looking for your city's guidelines and I'll show you how to do that and the last thing is basically Hiring a CPA that's a professional that knows how to handle our taxes and is familiar with taxes for e-commerce businesses and I will show you how to do all of these so
without further Ado let's get into the [Music] video all right guys so we are on the northwest registered agent website and these are going to be the people that I recommend the most for getting your LLC created we kind of covered them in Another video just very briefly but I'm going to do a full walkthrough of how you can start your LSC right now and it's extremely important you have to do it so you want to hit this button start an LLC and the button to get to the website is here it's an affiliate link
it should give you lower pricing it will give you any deal that they have it will auto apply through that link so make sure you click that link below and then follow along so we want to hit start an LLC and we want to hit hire us we'll do it for you because we don't want to mess anything up we don't want to have a legal structure set up and then have to redo it later or go in and make these edits and changes and have to get on Long phone calls with our local government
for me it's like Salt Lake City's government and trying to contact them and change things if information's wrong or getting fees for things being wrong later down the line is just not Worth it so we want to set up an LLC we want to click our state I'm out in Utah and it's going to give you your pricing um you don't need to do two-day processing that's probably a lot of money yeah it's just not necessary but $279 is extremely cheap to have everything taken care of for you I mean everything they're going to literally
mail all of your paperwork everything filed done organized for you and basically all you need to do is hit Continue and start giving them information that they need to do it on your behalf the first thing is naming your LLC and honestly like I wouldn't name it anything crazy name it something like your last name Holdings comma LLC or something like for example it does not matter your LLC name is only going to show up on your AMX cards and your tax stuff and like it's just really not that important and eventually later down the
line you want to get into structures Of owning a estate that owns your l LLC that you are a beneficiary under and really big complicated legal structures so it's best to just act like this is a holding LLC name it something Holdings anything top G Holdings like anything you want it really doesn't matter too much it's not going to really be seen anywhere and basically just go through the process with them it's going to be super simple super easy $280 and all of your legal stuff is taken care of you Just want to make sure
that you're filing for an LLC and not like an es Corp or anything you'll get into an es Corp later down the line if you have a good CPA they will Coach you and there is benefits to having an es Corp it's going to um lower your taxes it's basically an LLC but you're paying yourself a salary so it helps with your taxes and it's going to basically lower the amount you have to pay each year but we don't have to do that right now we Just need an LLC setup so that is the LLC
out of the way um you can reach out to them they're going to help you with any questions at all it's going to be a pretty simple easy process now we need to move on to our business license um there might be some cities some states in the United States that don't need a business license to conduct business but I'm pretty sure most of them do the uh City Salt Lake City that's in Utah definitely requires it I think the Entire state of Utah requires it and you can kind of look up like insert your
city like can I run an e-commerce online business in this city without a business license and most likely it's going to say you need one um so just look up your city business license and just go to the.gov link and follow that and it should be a really easy process there I think mine cost like 28 bucks for my business license and I just have to renew it every year really not that big Of a deal it's just another way that they're trying to get more money out of you so make sure you get both
of those done at the same time just get them out of the way if you're starting to see traction on your store you need to just have this done where you don't have to worry about it the next thing you need to do that I didn't actually talk about too much is manage your expenses it's really really good to have the tracking system set up that are logging all of Your expenses all of your ads spend and just go create a Google sheet really quick I'm telling you guys it can be this basic it will
help things out and it will help you mentally just understand what's going on obviously we're going to be using true profit triple whale like all these other tracking systems to really ensure that we are understanding our profit and our numbers but if you have expenses that you know can be a business expense like For example this big microphone my my cameras my computers all of this stuff is business expenses once you find a CPA which we'll go over next they can really talk you through this is an expense this isn't make sure you do these
things they'll help you set up a protocol to best keep track of everything usually they're going to have automated systems my CPA has like an online little tracking system that has all of my card info in there and it tracks all my Purchases and then they create algorithms that kind of label things like hey if he purchases from here label that as an expense automatically and then at the end of the year me and him just go over it and try to add in any other expenses we can your CPA should be able to do
something similar but in your early days it's going to help if you just make a very basic expenses spreadsheet note down each month and just go through like hey I spent 30 on Shopify I spent $100 on Tik Tok ads I ordered the product from Amazon for $40 I spent this much on to beautify or this much on these other necessary softwares that we need just write them down it's going to help your mind really understand what's going on and then when you back that with all the information that you get from triple whale and
other analytic Based Services for tracking it's going to really help you see a bigger picture and when it comes to tax Stuff it's just going to be a little bit easier for for you now the big part hiring a CPA you need to hire a professional to do your taxes don't try to do it yourself I can't give any legal advice I can't give none of this is legal advice by the way I'm not in any way someone that can give advice when it comes to legal matters taxes anything but I think a CPA needs
to come at a certain point based off my experience my recommendation if you're doing like Really really low numbers you can probably handle it yourself you don't need to go like if you lost money Drop Shipping your first year from all your expenses and it's not panning out just yet don't really worry too much about going and hiring a CPA for $500 a month or a th000 a month to handles this when it's like obviously we don't need that yet so make sure you're getting traction with your store before you Outsource a big expense like
this each month of like Hiring a professional so I can't tell you when but you should know when you need it when your store is getting traction it's consistent you're looking into like branding longterm and stuff then you definitely should have a CPA unlock um hopefully I can I found mine for like around 500 a month hopefully you guys can do something similar to that I think that's very obtainable but let me show you how you could find one all right so I just went to Google and Typed Salt Lake City CPA and you can
basically start seeing Google's recommendations based on their reviews and obviously you want to take these reviews very seriously and just start calling people up hey do you have experience with e-commerce clients I run drop shipping stores I run e-commerce Brands and I need someone to really help me with not only just my taxes and accounting structures but I need someone that can advise me on things of like hey Make sure sure this is listed in expense and make sure you're taking these actions to lower your tax bill each month like hey you're making a decent
amount let's move into an escorp like you want someone that can advise you in these things and you want someone local that you can go meet up with get on the phone with easy and build a relationship with so look local first that's 100% what I'd recommend and if you're in the community group and you're really Struggling you can't find someone I will reach out to my CPA personally and see if they can onboard you guys we'll try to get something in the works but yes look around in your local area for a professional see
EPA check the reviews people that look good give them a call and say hey I do e-commerce are you guys specialized in this do you know have you had like e-commerce clients in the past you know the landscape so I don't really have to like coach you guys you can Coach me on what to do and it's going to be a pretty easy process once you find someone good it's it's kind of a breath of fresh air especially when you're making a good amount with your store and you only have to pay 500 a month
to get everything handled it's it's pretty nice everything you need to know in the early days of legal structures obviously there are huge things later down the line but when you're running an e-commerce brand this is basically all you need this is The essentials and once you have this done you have a pretty long Headway with all of this handled you're not going to really have to worry about legal stuff too much until you're really getting to huge brand levels of like creating contracts with certain influencers if you're doing like a revenue share or splits
and stuff like that and you can easily reach out to a business professional to help them create contracts for you and do things like That so you really shouldn't have too many other legal issues in until you're getting to the point of like really bringing in multiple six figures multiple seven figures a month so I hope you enjoyed this video your action steps are to go set up your business license your LLC go find a CPA if the time is right for you and make sure you get organized have like a little monthly spreadsheet like
we went over going over your rough expenses and make sure you're Always checking your analytics your information from your tracking softwares that you use on your store and you should be really good to go and taxes shouldn't be too hard when that time comes I hope you enjoyed the video and I will see you in the next ones PE all right guys welcome into the dreaded bonus module um You probably picked whatever video you wanted so this might not be the first video you've seen when it comes to this bonus module and Putting out fires
and any issues you might be having with your store first issue I want to talk about in this one is any Shopify related issues and right now I having a pretty big one it's a payment related issue mixed in with a Shopify related issue so to give you the full rundown my store got um put on payment holds um so they could review it to make sure I'm not scamming people they wanted the tracking codes of the orders they wanted to see like inventory So it took me a while it took me like 5 days
to get those images from the suppliers organize all the tracking codes they also wanted some legal info on my business so had to provide that as well and overall it took me like 5 days to get it to them and that's including a weekend and they shut down my store they fully made it inactive it's it's completely taken down because I didn't get the information fast enough to them and what's really annoying is I was Logging in to put in all that information and I can see on my emails that an hour before I tried
to log in they made my store inactive so if I was an hour quicker I wouldn't have had my store down and my store got taken down as I was scaling up to 2K A Day In AD spend and I can't turn the ads off or it extremely negatively affects all of the ads moving forward they don't optimize like ever again because when you turn off ads they get extremely unoptimized They never really go back to the numbers they were doing and it completely derails everything that you're doing but now that it's been 2 days
Shopify still is not replying to me I gave them all the information they want and they're still not replying so I had to turn the ads off or else I would have been down 4K by this time right now and I've just been hounding them on the chat support system and they are still not really replying they don't really seem to care So I guess I just have to wait if it keeps going for a couple more days this is going to be absolutely insane but yeah this is this is some of the business issues
you have to deal with I have gone through through countless of them I've had so many stores shut down for issues like this I've had payment processors like stripe and PayPal ban me and I've lost 18K 30k or even more in all of these issues I've had Facebook ban me there's there's really just a Countless amount of issues that come up within business and this is just one of them so the main advice I can give is if they give you that payment hold thing you need to get that information to them ASAP I've never
had this issue before this specific one where they shut me down for not replying but yeah all of my ads I spent like 2K yesterday on ads that were running to a store that doesn't exist because they took it down so extremely but that's the Price of doing business you're not really in control with a lot of things when it comes down to it which sucks but yeah that's one of the issues I'm sure this video is going to be filled with a ton more issues um as I come across them or any issues that
I want to teach you guys on to make sure you avoid but that's just the one that I have for right now all right guys so I finally resolved the Shopify issue this took multiple days they shut me down on the 6th and I just got it back the 10th this morning it's um it's 11:30 a.m. and I want to go over what the process was basically I had to give them all the information I should have done it way sooner when it came to the payment processing all the stuff on hold I should have
got the information to them way quicker I think it took me like maybe 10 business days maybe five something around that time period but it was also over the weekend and I was Waiting to get those tracking codes and a lot of the shipping information and images from the manufacturer the 3pl I was working with so it took me some time and I replied to them they got my account back pretty quick but then I still had the Shopify payments taken down so I couldn't restart my ads I couldn't do anything and now finally today
four business days later we are fully ready to go everything's back up in normal and I really had to hassle Them on the email like just replying to their legal email and then also jumping in the Shopify support and begging with them to escalate it and reach out to someone and I basically think they did nothing the entire time you just have to wait for the email I don't think support's going to help you at all but I want to talk about what to do once you get back because you had to turn all your
ads off if you went through this issue so basically what I did is I just Set up restart campaigns that I duplicated when you tick these back on they are never going to get the same results and the data is very all over the place it's going to be giving you a lot of the past data this current data and it's basically like two different things the past data does not apply anymore once you rtick something on so this is going to be way more simple um my $100 ads and my $200 ads were doing
really good some of this is kind of Weird with the numbers but the $200 A Day ad was doing really good so I duplicated a 100 one and I duplicated a $200 budget so we'll spend $300 in ad spend today that's what I did on Tik Tok to kind of bounce back after the payment processor and Shopify takedowns and on tick or on Facebook I'm basically just duplicating my reels and doing the exact same thing here I wasn't too far on Facebook because Facebook has that $50 starting thing um once you go through The verification
process with them and kind of verify like some documents some identity some data stuff that that they want then they'll up your budgets past $50 a day so I did the verification it's going to take like 2 days it's really easy to do so if you go to create a campaign do sales make sure you click manual setup these automated setups are stupid and if we go to next in the adset level and try to do like a $100 daily budget then we get this popup probably Seen it in the Facebook ad stuff just hit
verify business here it will go to a document that kind of walks you through the process super simple super easy takes two business days for them to review you and then you'll get higher budgets which is really big and you're going to need that when it comes to resetting my Facebook ads I'm just starting with reals restarting it it's going to do $50 a day until I get reapproved put all my videos in and I Will duplicate the story once probably tomorrow because I I only have $50 a day to spend and I don't want
stories competing with reals so we'll just restart the reals and kind of Rego through this process all right guys welcome into today's video this is jumping into how to get past payment processor issues because I already have them on my store so I'll open up my screen and kind of show you what I'm looking at today Logging into Shopify all right guys so it's a good day and a bad day when you log into your Shopify and it looks like this so when you see this from Shopify it means basically that you're scaling super quick
so we've done um just so far I think almost a th in sales in like a week so we're doing really good it's a great problem to have we're excited about it but we have our Shopify payments on hold as they review our account and they basically just want to Make sure that we're at least a high Lev drop shipper if we're doing Drop Shipping that's basically all they want to know so you have to upload documents to them and it's not too fun especially if you don't have your LLC set up so this is
why I recommended setting up your LLC day one it's it's the best thing to do to just keep you safe but also for verification because Shopify wants to see a business license business registration documents anything they can Tax filing records anything at all then they want to see proof of inventory shipping information and social media links so this may sound super daunted or scary but in the end of the day this is some pretty basic stuff and we can handle it pretty easily what we need to do is reach out first to our 3pl and
say hey can you send proof of inventory can you um send over shipping information and then obviously you can just get your social media links and send those over To them since it's a file you can just create like a Google Document for social media links they do want a file so you can just send them like a Google document that has like here's our Instagram here's the link here's our Tik Tok here's the link all that stuff send them all the links you can proof of inventory and shipping information can easily be provided by
the 3pl team if you're not directly working with a 3pl just yet if you're using dser Zen drop Or anything along those lines it's going to be a little bit harder you can reach out to the support that those companies should have to try to get some of this information when it comes to proof of inventory you can just show invoices from Zen drop or from whatever company you're using like show credit card payments to them I'm sure that should be fine overall Shopify is pretty easily satisfied with you giving them stuff the hardest thing
is proof of Business Association if you don't have an LLC set up if you don't have anything set up yet and I don't know how strict they're going to be cuz I've always had an LLC so I'm pretty sure you're going to have to file for an LLC and wait until that LL the LLC documents like come in until you can show any proof of business license or registration the easiest and fastest might be getting a business license through your city which I'm pretty sure you're going to have to do Anyway depending on where you
live obviously and they should be able to get you something pretty quick and then you can show them that to shif find hopefully that um helps them out you can also show like that you filed for an LLC and you're just waiting for the information that should satisfy them but when it comes to proof of inventory that should be super easy shipping information just show them as many tracking numbers as you have because Right now we only have 13 orders so they want to see 10 recent orders and it's like we kind of only have
like 10 orders so they should be pretty satisfied there easily and we just barely got them we've only been up for a week and you can leave comments like that like hey we've only been up for a week um don't have our business license organized yet and kind of be in communication with them and see what they're okay with if you already put that you have like business Info in the settings you definitely shouldn't have done that you can say hey this is my first store like I just messed up I'm not really too aware
of exactly what's going on please help me get things organized but worst case scenario they're not going to be too happy with the stuff that you provide which I haven't had that issue too much so if they aren't really too satisfied and they want more things it can kind of suck because they're going to pull this Out for a while and hold your money for upwards of a month month two months and they can even do 180 days and they're going to try to act like they're going to hold your money for 180 days but
it's usually not the case like you can always hound them and they're going to give you your money like it it's not going to be too much of an issue the biggest thing I recommend is honestly if you're at the point where your money's really getting held and you do not have too much money To continually run ads because for me I can keep running ads I don't really care if this money comes back to me whatever time frame it does obviously I want it to come back to me but I don't really care if
it takes even two months even though I know that I can get them this information and they should have me back up doing payments honestly within a couple days and if not I'm going to Hound the absolute out of them on the email support on all of that stuff To ensure that they unlock all my stuff because they they try to like Safeguard as much as they can because in the end of the day they just want to protect themselves so they're definitely going to try to pull some weird when it comes to like holding
your money for extended periods of time but if you hound them they always it's always worked out for me so make sure you get them this information as soon as possible and just just have a Conversation with them let them know the situation you're in and handle it the best you can and obviously if you're having any issues come hit the community group and I'll be there to help you as best as I possibly can this is a real issue and it happens a lot when you have success like when your store is taking off
you are going to get shut down almost no matter what even if you scale really really slow they're still going to say hey we want to verify all this Information and they will hold your payments so when it comes to that situation where you can't really afford to keep running ads just turn them off it's going to suck because when you turn turn off ads they never really reoptimize and they never really get the old results that they did so it's it's really sad it really sucks but the worst thing you can do is say
no I can handle it I can handle it and keep putting it on credit cards when you don't have the Money do not do that it is not worth the financial the potential financial gain and the risk of not knowing when you're going to get this money from Shopify like if you're taking the risk of putting an extra th000 $2,000 on a credit card so you can fulfill your orders and still keep paying for your ads and you're not getting any money back to pay it off and you don't have that th000 or $2,000 that's
a very scary situation to be and it can just keep Getting worse and worse and worse and worse you're making good money on paper but you're not getting that money for a long time and you can't pay off your cards so now you're getting debt and it's when the interest rates start hitting if you start missing payments it can get extremely scary and it's not worth making that couple extra hundred or, in the meantime like just turn the ads off if you can't afford it for me I'm scaling my ads up still even with The
payment process testor issue I don't really care because ultimately I've handled it before I know how to handle it I have my ducks in line my ducks in a row whatever the the phrase is I have my proof of business info I can get the proof of inventory and shipping info very easily from the 3pl team and we can quickly send them over the 3p or the um the links to all our social media pages so that's basically it it's usually a pretty easy process to solve if you have The information um getting it from
the 3pls pretty easy the big thing is the association showing your business license all that stuff so make sure if you haven't that you click the link below and apply for your LLC you guys really need to get your LLC organized it shouldn't be too much of an expense and it's going to save you and you're going to have it forever so it's a long-term investment it's absolutely necessary to business and you should be able to tell Shopify hey we filed for it we're still waiting for the number and hopefully they can work something out
with you where they release the the payments and then you can show it to them later but yeah usually they're pretty easy to work with um make sure you hound them if you're not getting your money back if they're still holding it even though you've sent proof of everything because they're not right to do that and they will eventually release it if you just Hound them long enough so that basically wraps up this video if I submit all these files and there's more issues or I think there's other issues that you guys are going to
go through that I need to cover I'll make another video and add it in to the end of this one so the course will always update there will always be new videos based on what you guys need so hopefully that handles your problem don't let this stress you out too much this is a good problem to have you're Scaling you're growing and this is business right this is why there's a putting fires out section we are essentially overpaid firefighters like there are problems 24/7 that just continually come up and come up and it's extremely annoying
but this is the price of business and it's either this you go clock into a 9o5 or keep going to college or do something stupid like that so enjoy the problems um try to have a smile on your face try to get excited About the problems because there's no use in stressing about them they're just going to piss you off more and more and it's just going to make your process harder and honestly just lower your frequency so keep your frequency High stay motivated stay excited this is one of the many roadblocks that you'll face
during your e-commerce Journey so yeah if you still have any questions please let me know in the community group and I will see you in some of the next videos Peace all right guys welcome into another bonus module video of putting out fires I know you're not happy to be here but in this one we're going to go over payment holds and kind of how to handle them so if you scaled up really quick there is a 90% chance that Shopify shut down your payouts and basically stopped your store and you obviously have to send
them all the info they request make sure you do a timely manner or they really will um deactivate your Entire store and you're really shut down I go over that stuff on another video in the bonus module series but in this one right after you get your account back they usually put your payouts on a hold so it's usually like a 10 to 20% payment hold that you're not going to get those payments for like a very long time these ones are scheduled for July and today is March 17th so yeah they're holding $2,500 for
a pretty long time just to ensure that we're not scamming anyone And this is sadly a normal process this is what happens so we're inside my store and as you can see I have a $2,500 um payment hold I'm not sure what percentage this is maybe like 20% and it's not being paid out for a couple months and sadly this is a normal process so this is something we need to handle the best way to do it is just to go to Shopify chat support talk to them and they're not going to do anything they're
basically going to tell you how To handle it and that's usually hey here's an email talk to this person but most likely what's going to happen is you need to email the legal team that um first sent you the email saying that your payments are put on hold or saying that hey we had to shut you down until you can give us a verified document of what's going on with your tracking your LLC documents all that stuff so what I'm going to do is jump on chat support and talk to them and see hey what's
the best Way to handle this because they're always changing their processes and you never know if there's some new way that they're trying to handle things so you want to jump on there but I'm also going to send an email out to the Shopify legal team that emailed me you can find that email on the email that's registered with your store so if you set it up just like I did it should be your hellbrand name.com log into that email type in Shopify you should have an email From them from their legal team you can
reply there and basically all we need to do is hound them say hey what documentation do you need we're running a legitimate legal business we can show you all the tracking numbers we've shipped everything out customers are happy and you just need to hound them like this sadly the payment hold is going to stay until the estimated date unless you just hound them so I'm going to quickly jump in the Shopify support Chat and just make sure that tell me that talking to the legal team is the best solution all right guys so I'm in
the Shopify support I'm talking with this guy Tyler and he said that the funds are on hold so this is called a hold right here and he's saying it's because we accepted high-risk orders we accepted payment for them and I let him know that we do not do that we email the customer and if you guys are working with Omar um the virtual assistant he Will do this they will get in contact with the person that made the high-risk order they will email them and say hey is this legitimate order or did someone use your
card and they're scam scamming or is someone taking advantage of using your card did your card information get out or something basically you ask them did you place this order obviously when they say yes you have to have them provide some proof like a picture of them with their card with their name on It or something and if they don't provide that then you have to refund them and it's a it's a scam fraud order from someone who has stolen card information so I let him know that we do not do that I don't think
that's really going to do anything they don't really care but I guess we processed an order that was high- risk and that flagged something but I'll keep you posted with what else he says all right guys so he's trying to say that just because a High-risk order came in it could have triggered it and they don't have the ability to reserve it they're just bullshitting the the Shopify support chat is plebs bro it is just straight like kids that have no clue about business no clue what's going on they don't even know how Shopify Works
they're just told to say certain things to certain responses so I told him I don't know I'm just kind of like with him a little bit honestly but he Mentioned that I should have gotten an email um about the reserve and I didn't so um we'll see what he says so Tyler the pleb tells me that I need to refer to my old email from my original issue with my um Payment Processing being taken down um exactly what I assumed so I'm just going to go hound them on emails there and it's not fun it
takes two to three business days usually just to get a reply from these guys so it completely sucks but this is a Part of the business that is just it Shopify has to do this there's absolutely no way around it and it sucks there's no way to like scale slow and not really hit any of their red flags eventually you're going to hit a red red flag you're going to have to go through the payment processing issues reserves holds and you're going to have to Hound the out of these people on email and it sucks
cuz they don't really care but usually I kind of give them a story I'm not going to lie I'll kind of talk about like I have kids to feed this is how I pay my bills I can't continually run my business if you're holding 25% of my money and that's that's a very big issue like if you genuinely have some big bills and your Shopify store is your main income source and they're holding 25% of your income that's basically all of your profit margin and you can't continually run ads when you're not getting your profit
Margin so it's a pretty big issue but we're just going to have to hound them keep telling them like what information do you need we're happy to follow any protocols I need this money unlocked we haven't done anything wrong tell them your story about your bills this is your main income you cannot continue to run this business without 25% of the income it's a fourth of all of the revenue it's a really big deal or whatever percentage they have you held at and sadly that is All I can advise all you can do is keep
pounding them that's absolutely it it's not fun it completely sucks they take for RoR apply and this is one of the bigger headaches of the business and it's something that once you're done once you have this figured out once you have handled your reserve you got past it the reserve is done it's pretty much smooth sailing forever like you can start processing millions in sales a month and it's not going to have zero Issues but this is just something we all have to go through it completely sucks and I'm sorry I cannot provide more information
you're just going to have to hound them on the emails of the ticket ID of when you first got shut down when you first had issues just going to have to reply to them there I'm sorry I can't offer more solutions Solutions this is just shopify's process so good luck with getting your reserve taken down I'm wishing you the best truly and if you Need some more help make sure you're reaching out in the community group and I will see you in the other videos peace
