4 Years Of Copywriting Advice In 8 Minutes

let me tell you a secret I might be one of the most impatient people you've ever met in your life and a lot of people think it's a bad thing but I'm a millionaire and it's worked out pretty well for me thing is most people are like this and I know you're impatient and I know you want the sparks notes version of everything and I know you want to learn copyrighting as fast as possible so you can get start with Outreach and getting clients right now and so I'm going to do my best to help

you out with that let's just jump right in I'm going to share the top lessons that I've learned in four years as a freelancer and you're going to love this so sit back relax we're going to fly through this L's number one the best copywriters that I know are really good at writing at like a fifth grade reading level now let me be clear this does not mean writing like a fifth grader a lot of people think that they're just dog writers and they write like they're 10 years old they're going to be good copywriters

and that's obviously not true but if you able to write as if a 10-year-old can read it you're going to rip I realized this the hard way that people in general are a lot dumber than you think there this phrase that my mom used to always tell me where it's a person is smart people are stupid when you're writing copy trying to sell something and you have really big words in there and long sentences and stuff that's really hard to read and Big Blocks of text you know what the average person is going to do

they're going to click away and they're going to go to your competitor who's writing it way more simple every time you write copy go through and think if I were 10 would I be able to understand this and if not run it back lesson number two you can write way faster and way more than you think you can I'm going to take you back all the way to 2020 when I first started copyrighting professionally and I used to take forever to write an email my first gig it was an agency and I had to write

eight emails a day you know how long that would take me 8 hours first thing I realized was I cannot be taking an hour to write an email I need to figure out how to speed the up so I worked on getting faster and so then I got to a point where I could write eight emails in like half an hour there is a way to do that if you're doing e-commerce there's 100% possible you can do that if you're writing more text based emails that are a little bit longer and require more thought it

shouldn't take you longer than like 20 minutes to write an email and if the going rate for an email is like 200 bucks which is actually very common this usually people pay and you can make 600 bucks an hour you can write three emails just bang bang bang I also realized how much more I could do once I started to scale my business so I got to a point where I thought I was working all day I had these clients and I was working a lot and I was thinking if I take on one more

I'll be packed I don't think I'll ever be able to scale pass like let's say 15K a month and then someone would offer me a deal for like 3K a month and I'd be like I can't turn this down let me just figure out a way to make it work and so I realized that even though it was taking me 8 hours in a day to write all the stuff that I was doing for that $155,000 a month worth of clients if I added one more in there I would make it work again 8 hours

a day I wouldn't have to extend it it's kind of like when you have garbage can and it looks full but then if you like push it down really hard you realize it was actually only like a quarter of the way full that is probably what your days look like you think you're working 8 hours a day are you sure about that you're doing this for 8 hours a day I promise you you're working maybe like an hour a day you have plenty of time to do what you need to do make more money what's

number three running an agency sucks bro freelancing is way better I've run two different agencies in my career and I've hated them both I really don't enjoy managing people people I really don't enjoy working with copy writers that aren't as good as me I really really don't enjoy having to do things that are more complex than just writing really Banger copy when you're running an agency your life is just hell 24/7 when you're a freelancer the only person you have to worry about is you the work is easy your clients like you you're working directly

with them you don't have to Outsource the work to anybody and you can still make a ton of money just as a freelancer without having to hire a bunch of people and run an actual agency I know agency owners that make 50k a month I know Freelancers that make over 100k a month it's not about what you call it or what service you provide but it's about how you structure the deal Ben Bader Bo Griff Alex all these are signing rev share Deals they have clients paying them 15 20K a month in one Fell Swoop

every single month that's just one client you can scale as big as you want if you're a really good freelancer don't try and start an Agy stupid number five the best way to improve as a copywriter is by actually doing the thing when you start the copy you write is going to suck you're not going to love it your clients probably aren't going to love it you're going to be going through it for a little bit but nobody nobody is ever good at writing in their first like 2 weeks of having done copyrighted it takes

you time to get good remember this is a thing you can do for the rest of your life you don't have to be trying to speedrun 10K a month as fast as you can and just suck at copy in the meantime this is a thing you could potentially do for 5 10 years I know copyright have been doing this for 20 years and they're really good because they've taken the time to learn you're going to know most of what you need at like 6 months like you could call yourself like a pretty Pro writer after

6 months of really hard like just banging copy out day and day out but you're going to pick stuff up along the way that you didn't even know was a thing I was not a decent marketer until like last year I've learned so much just in my third year fourth year of doing this I've learned so much my first year I feel like I didn't know if you suck that's fine you're going to not suck in like two months as long as you keep rri and keep doing the thing lesson number six I need two

hands now business becomes easy as when you start getting referrals raise your hand if you hate doing Outreach I hate doing Outreach literally no one likes it the good news is though you don't have to do Outreach forever after you get that second or third client if you're good you might not have to do Outreach ever again you'll be in a position that if you've done good work you can hit your clients and be like hey you know I'm looking to take on a couple more people if you know anybody I would love to serve

your friends first if you know someone who needs copywriter rather than go out and try and find strangers to work with and if your friends are going to be anything like you I would love to work with them just because I love working with you you can say that to a client and their heart will melt if you're good at what you do it's so easy to get referrals in 2020 I did a lot of Outreach in 2021 I didn't do any Outreach basically at all at least no cold Outreach I was reaching out to

people that I already knew wanted to work with me because I knew it was going to be a perfect fit I was like 10 for 10 every single time I sent Outreach it was like direct everyone respond and then everyone else was coming in inbound to me I was pretty known in the DDC Community where people would say like yo Mason rope for this brand he'd probably crush it for you too and then that person would come and say what's up to me and then we work together and then I'd make them a bunch of

money and repeat lesson seven average skill with a great personality will take you very far let's be real I'm really not like the greatest copywriter this world has ever seen there's people who are way better than me the reason that I made so much money is because I'm a joy and a half to work with I developed a close relationship with every single client I ever work with and because of that they were willing to work with me they were willing to edit my they were willing to put up with my dumbass jokes and they

kept me on for a long ass time I am currently to this day working with a client that I got when I was 21 years old and it was September of 2020 it's like almost 4 years now I've been working with this if I was a really good copywriter like a nasty writer and I had a shitty personality there's no way that I would keep that gig I'm like a 7 out of 10 writer and like 11 out of 10 guy and he just creates work for me to do because he wants to hang out

with as important as it is to be disgusting and copyrighting you also want to be the homie so work on that too okay course coming soon and we're going to end it here with lesson eight saturation is a myth I want you to understand something I could quadruple the number of people that are in my program today and there would still be way more businesses that need copywriters then copywriters that need clients if you ever doubt this just let me remind you that I had three students signed their first clients today out of nowhere do

you think that those three clients that were signed by those three students are the last businesses that ever need the copywriter where it's just like now it's we're good everyone's got a copyrighter you can't have any that's obviously stupid that's not the way it works go right now Google how many businesses there are in the world Google how many business there are just in America it's like 40 million there are not 40 million copywriters there's not even a million there's not even 100,000 there's probably like 10,000 for all those copy rators to make six figures

they need like three four clients five clients Max there's enough to go around for everybody now this was too ADHD for you I got some other stuff for you I have a really long free course that's on my channel that you can watch right now where I'll break down all kinds of stuff it's give you the step-by-step road map for like how you're going to write copy how you're going to get clients whatever and if that's too ADHD for you you just come work with me directly if you click the link in the description right

now it's going to take you to a page where you get to apply to work with me and my team very intimately we tell you everything we know about how to get clients we'll make you a really good writer uh we're giving you a group call a day you're getting one-on ones it's unreal so click that and then watch the video on the next page I made for you and uh after that like subscribe whatever the else see you