the overarching issue that we've discovered our customers come to us with one really big anxiety is wow I have a lot of information coming at me I'm spending a lot of relative dollars on marketing and generating inbound or outbound interests and that decision that data is overwhelming and I really don't know how to manage all of that information this is a problem this is the reason shoot for the last 20 years years that I've seen this you really can't do too much about it you're really stuck you're limited to maybe two or three dimensions in
the data that you can actually make a decision on so I understand this is brutal now what our customers have found is that if they're using predictive Ai and they're actually taking all of that data and turning it into predictions they can put those predictions inside of their lead management decision and they can start to execute against all of that data and make significantly better decisions we just did our quarterly study it actually was two quarters Q4 of 23 q1 of 24 and we looked at the control group that we run which is typically about
25% across many of our customers and we measured their fixed rule decisions the decisions that they relied on before they started using predictive Ai and we compared that to the the decisions they made using predictive AI now that's over 6 months over millions of Records tens of thousands of transactions these are leads and what you end up seeing is that the fixed rule decisions the old way of doing things at a 15% lower conversion rate than using predictive AI so when we talk about technical Innovation and big data and mass Computing and generative AI those
things are all great but ultimately what you care about is being able to take all of your data making predictions and making them in real time and then applying that to your sales conversion and when you're able to do that you pick up that 15% that you were losing before you pick that 15% up and you can gain that back it's a significant increase for our customers and it's really the wave of the future
