How I Made $555K on Instagram [Free 30-Minute Course]

few years ago I was a struggling freelance video editor living in my mom's basement grinding on Clan projects and just hating my life fast forward to today I've built a combined audience of 700,000 followers made over half a million dollars bought a new car traveled the world and connected with people I once only watched on YouTube and all of this happened because of one simple Instagram funnel the one I'm about to share with you in this video trust me if you apply this funnel into your business no matter what you do it will change everything the most successful online entrepreneurs all use some version of this funnel that's why it feels like they're playing the game on easy mode and after watching this video you'll be able to do the same so promise me one thing use this wisely but first who am I and why you should listen to me I'm carus and over the past few years I've grown my personal brand on Instagram to over 500,000 followers scaled my business brand to over 200,000 and made over half a million dollars selling digital products and know I wasn't just selling how to make money courses I've sold Lots notion templates done brand deals and built a paid community of nearly 4,000 members but before I've done all of this I was seriously Stuck Like I said I was editing videos for clients quickly realizing that selling services alone wasn't going to make me Rich so I started started posting content and it worked my following on Instagram started to grow 50,000 followers 100,000 followers but guess what I was making 0 with my personal brand with over a 100,000 followers and everything changed when I implemented what I call the Evergreen Instagram funnel the moment I put the strategy in place everything clicked on the first month I made 2000 on second I made 5,000 then I hit 10,000 on my third month then 20,000 and and finally 60,000 in a single month of November this one simple funnel took me from a struggling freelancer to generating well over half a million dollars in profit and since I run this business all by myself I get to keep about 97% of the profit that I make so if that sounds intriguing let me show you how you can do the same now before you say that's cool but it's not going to work for me let me introduce you to Ray when Ray came to me he had zero experience of growing an audience but after I showed him how to build a personal brand the right way and implement this Evergreen funnel he made $10,000 in his first month and what's even crazier in just 7 months he went from a complete beginner to making $100,000 in a single month using this strategy so yes it works But first you need to set up your Instagram page the right way let's set up your Instagram page for Success step one find your Niche take a moment to grab a pen and paper open notion or use your notes app write down two lists on one side write your interest skills and experiences everything you have at this point on the second side write creators whose content you love and consume regularly Now look for connections between those two things if you love Fitness content and wrote down I enjoy hybrid training or I've gotten into great shape then Fitness could be a great Niche for you and you don't have to stay locked into one Niche forever many creators evolve and grow beyond their Niche danco transitioned from Fitness and being a web designer to digital solopreneurship Alex heroi started in Fitness before transitioning to business and education Addy gispy went from hybrid athlete to building his own cloning brand UVU the key is starting with something that you already have which you can use as your Edge when starting and do not overthink this too much just get started because you're allowed to Pivot and change along the way step two research find five pieces of content performing well in your Niche here's how you find them look for fresh ideas look for videos posted recently within two to four weeks window engagement focus on reals with 1 million plus views from creators will have less than 50,000 followers this is a good indication that the idea is good hook study video hooks format and length and by the way later on I'm going to show you how to master the hook creation part save these videos as inspiration for your first five posts step three optimize your profile your profile is your first impression always remember that and here's how you make the most out of it profile picture clean professional and friendly bio keep it simple highlighting your expertise in one sentence for example lost 50b in one year helping you to do the same without crash diets and you can always change it and tweak it later do not overthink this the goal is to get started step four create and post your first five videos and when you're creating those videos stick to what is working replicate the format hook and structure of your inspiration videos use your own footage and uni captions post these videos over the next week step five build early engagement and hijack the audience after you post a video go go to the original Creator video that you used as inspiration and simply engage with people who left comments under those videos reply with genuine advice and insights don't ask them to check out your profile just provide value leave around 20 comments per day and space them out throughout the day to avoid action blocks this will naturally lead new users to your profile driving new followers and engagement because when they land on your profile they're going to see similar content and once you posted those first five videos and if you done everything correctly and started engaging you should hit 100,000 followers within first one to two weeks and this is going to start the momentum the next 15 videos paired with this engagement strategy should take you to First thousand followers and this is where the real growth begins because now we have data and this Baseline audience that you built is going to make it easier for you to push out your content here's how you're going to go from 1,000 to 10,000 followers step by step step one create content that solves problems tells stories or provides value engage with your ideal audience on similar creators posts just like I told you before whenever you post go and engage with your target audience and you can literally find your target audience under those creators posts you can comment back to them providing more value and eventually some of them just going to go to your profile and follow you and even become your customer down the line replicate successful content in your Niche engage with every comment and DM you have no excuse not to respond to every single DM and every single comment that you get at this point okay repurpose High performing content so whenever some something goes viral for you you can literally repost the same thing like month later literally the same prioritize volume in the beginning so in the beginning consistency and just putting out volume is really important training audios aren't essential training audios seriously are not that important focus on high quality content focus on reals only so majority of your growth is going to come from reals however I'm noticing that the trend that with carousels you can also go viral and sure with carousels you're using audio on them so that way they can get pushed out into the real stab and here's what I'm also going to add this by this point you should have enough data on what type of content works for you the best so 50% of the time create similar content literally use the same hooks the structure even the video length and for other 50% of your reals look at what is working for other creators in your Niche or even slightly outside of your Niche and aim to replicate that now the most important thing in SHO content game is mastering your Hooks and there are three types of hooks that come into making a very very good attention grabbing reel and or shoam piece of content visual hook text hook and verbal hook now I'm going to share with you a private training that I did inside my community showcasing all these three hooks with examples how you can apply them within your own content strategy and when you are creating your own hooks okay guys so there's a lot of misconceptions about what makes the good hook and what is the formula to crafting a hook that could make your content blow up first of all realize one thing that a hook essentially the the beginning of your video 0 to 5 Seconds let's say that time frame is the most important thing of the video I've noticed that multiple times myself whenever my video doesn't perform really well usually it's because of the hook usually because I I had a very V cook in the beginning and it didn't really caught interest of the audience and it just got buried in the algorithm and of course having a phenomenal hook doesn't guarantee you success but if you do that and if you understand the framework the principle of it you can strike that viral video and semi viral video and in in general get attention way easier if you just understand the formula and this is my goal with this program teach you the principles and the Frameworks that are evergreen that are always going to work you know essentially tactics and strategies could change but if you understand this what I'm going to show you in this quick really quick lesson just essentially the Frameworks and the principles of how to structure a hook you will be able to generate viral videos on demand okay so first thing realize that there's three main components and sometimes there's only two main components if your videoos uh has an audio where you talk there's going to be three main components and if the video doesn't have an audio in AKA is just like a Boll type video it's only going to have two components so first component let's say I just wanted to break down my recent video because it's performing really well and it's something unusual to me to post this type of video I don't really post videos where I talk myself and this one was this one is performing pretty well compared to amount of followers brought in and the views got in my opinion it's going to go up to 200,000 and up because it's uh it's performing pretty well it's getting decent traction so first things first if uh let's break down this video so in this video I speak and there's a verbal so verbal Hook is what you're seeing essentially in the start of the video and I'm going to show you the structure for for that then there's text what is appearing on the screen right what people are seeing and it's very important to have text captions whatever simply because most people don't have an audio turned on so you can lose majority of the People by just not having text on the video so I would recommend having a text then there's visual thing and there's this is something that people miss and that is what is happening in the actual video so in this case I'm putting on the watch in the beginning of the video which definitely catches attention in the beginning right you're putting on the watch and I opened this video with a question saying how would I make $10,000 starting from scratch and that immediately catches a ton of people attention because they want to know the answer right and that is the structure for the hook you open a video with a question or a statement always think about s the box right you don't like what I've notic is that people try to force attention this is not usually going to work because in this video I don't really Force the attention it just feels like I naturally answering a question to somebody else I'm not even looking at a screen this is like a podcast setting and this this was me on the call with somebody and I was just answering the question to him this is what people want to see they don't want to see a forced attention grabbing videos anymore that much where you know somebody sits in front of the camera and it's like here are five steps to make $10 million in one year right people don't really want to see that people immediately scroll because they got used to those attention grabbing crazy style edited videos If you test doing something a little bit more organic like this where you just open the video with a question for example uh let's say you're in Fitness uh right always like to use Fitness analogy and you would just open the video saying how would you lose extra 2 pounds uh no that's a little bit too more specific so you need to need to be less specific if you want to reach broader audience right you would say how would you lose belly fat in 2 weeks can you lose belly fat in two weeks and then you go over and deliver on it and explain the better one would be can you still eat pizza every day and and get in good shape can you still eat ice cream every day and get in good shape right you would open a video with an open question like that and what's going to happen is that again you're not forcing attention you're not forcing anybody to listen to you you're just kind of like shooting the video in in a in a way that it looks like it's authentically you answering some sort of question to somebody right that's very powerful so the structure would go with open question or a statement right so a statement in the statement uh case would be you would not opening a video with a question but you would start a video with a statement and in this case I usually suggest taking something a little bit more like um status quo so for example status quo would be you know reading books is good for you and you would open a video saying I don't read books I don't do I eat ice cream right I eat fast food whatever you would open a video with a statement that is a little bit more controversial so that would be another way so we would even you would either open a video with a question or a statement and then you deliver on it on it and then by the end of the video you could include a CTA call to action so for example if you have a lead magnet if you have a free product that people could get that you can give to them uh you can lead like add add that by the end of the video but that is not important and I would not recommend having these in every single one of your videos do only have it if it makes sense right so for example you would start a video asking that Fitness question right can I eat ice cream every day and still get in shape and then you would deliver on it giving the value how you can do that and then by the end of the video you would say this is exactly what I teach in XNX course or XNX this is exactly what I talk about in my newsletter this is exactly what I teach in my 5day challenge right drop a and then you would have a CTA saying drop X in the comments if you want me to send it over to to you but again if you're speaking with somebody in in this type of format then it wouldn't really make sense for you to add a CTA that way right but essentially this is how you structure the hook this is how you structure the hook and my advice is to really dial into those 5 Seconds really focus on that remember the M main components of it right what is the most important thing what is the hook essentially is Created from so it's created from these streaming components if it's a Boll video it's going to be text and visual and don't forget the visual it's really important as well so always remember that the hook is either you started with a question you open a question for something and immediately catch attension because people want to know the answer to that question or you started with a statement and again for the statement style I would recommend to look for something more controversial something that beats the status quo so that's that for the hook and this is a very powerful strategy personally right now moving into more of um this type of content myself with my person brand and I don't really think that posting every single day is that important if you can post four videos per week that are really dialed in you know you really did your research really focused on that hook on delivery you might be able to see better results compared to somebody who's posting two times per day that is my thesis I'm going to test it going to let you guys know but that is essentially how you craft the vinning hook by following this framework all right so before we dive into breaking down the funnel that made me over half a million dollars let's first address the mistakes you should avoid if you want to succeed faster after doing hundreds of page audits for creators inside my Creator World program here are the biggest mistakes I've noticed that beginners are making mistake number one waiting for perfect time to start have you ever told yourself this I'll start creating content once I moved into my dream apartment I need a better camera or phone before I can start I'll wait until I'm done with school or uni here's the hard truth there's no perfect time to get started and the best time to get started actually is today waiting for stars to align is just wasting your time if you got a phone and laptop or desktop computer you're ready to go and if you're watching this video I'm confident that you already have what you need and if you still don't believe me take a look at how I got started mistake number two trying to reinvent the wheel the legendary marketer himself said Goden said that life is too short not to copy others and he is right Instagram and every other platform already shows you what content Works yet so many beginners when they start try to create entirely original ideas and that's a big mistake instead focus on learning from what is already working look at viral posts in your Niche or even a little bit outside of your Niche analyze their structure their hooks the video length and put your own unique spin on them that's exactly what you want to do when you're starting out now look we have two different cups one cup is filled with water the second one is empty as you can see this cup represents you making a lot of sales and being a successful content creator the empty cup represents you being a try hard promoting your product 24/7 and getting no sales so if you want to be a cup filled with water let me show you what you need to do first things first realize that Instagram is not a place to directly sell your product this is what people with empty cups try to do every single day and I was one of them and failed miserably think about when most people scroll on the platform when they are in bed on the toilet my point is most of the time they're not in a buying mindset Instagram is the first point of contact a Gateway where people first discover you this is where you start building awareness and attracting potential followers who resonate with your content and later on turn them into buers which means the next step after discovery is to turn these followers into loyal engag supporters the best way to accomplish this is by moving your followers off the Instagram platform and onto a place where you truly own your audience such as an email list this allows you to nurture your relationship with them long term outside of Instagram to move followers onto your email list you need a strong lead magnet a lead magnet is something valuable you offer an exchange for someone's contact details examples of effective lead magnets could be free ebooks guides or checklists templates spreadsheets or calculators free video series or exclusive webinars or my personal favorite right now 7 14 or 30day challenges and the reason I love challenge lead magnets is because when they join your challenge and for example you send them email every single day they get used to reading your emails and you also prompt them to open your emails because you are solving one problem at a time you send them one lesson every single day solving specific problem they have this way you prompt them into reading your emails every day when you hit them with a promotion for your product they're ready to buy the goal is to provide something that solves a problem or adds value to your audience life make it so easy for them to take the next action because essentially it's free to join your list but putting your lead magnet Link in your bio is not enough you need a clear promotional strategy to get as many people into your lead magnet as possible and here are the best ways to do that use Instagram stories with strong call to action similar to this to get a ton of DMS asking for your lead magnet share Instagram reals with a clear call to action encouraging viewers to leave a comment so they can get your lead magnet now of course you're not going to be sending invites to every single message that you get you need to set up an automation so whenever somebody messages you wanting to get your lead magnet the automation sends them an invite and for this we're going to use many chat I'm not going to show you how to set up man chat Automation in this video but down below this video I left a full Google Docs file that includes this entire training your watching and inside you'll also find a step-by-step guide on setting up your man chat as well as best performing Instagram story and Instagram real templates with call to actions that you can apply to your own Niche and Industry and if you're watching this video on my website you can find the Google Docs file in the top menu above the first goal of your Evergreen funnel is to get people off Instagram and onto a platform you own like an email list by moving followers to your list you have full control over your communication with them rather than just relying on Instagram's algorithm to show your posts just like the guy with an empty cup is doing and it doesn't work creating your offer all right so at this point you've grown your Instagram page and started building your email list believe it or not you are ready to make money not like this guy over here but don't fall into the Trap of listening to gurus will push High ticket offers and keep telling you that yo you must sell something super high ticket otherwise it's not worth it if you're selling a done for you service that's great you can charge $1,000 and more just like one of the Creator World members Yas Meine who landed a 1. 5k Euro client with just 45 followers however if you're selling digital products start with lower ticket prices my first digital product was $9. 95 lot I'm not saying you have to price your product at $9 but start with something under $100 these are what we call impulse purchase products you'll focus on selling your low ticket offers only to the list you've built with your lead magnets this ensures you're offering something valuable to people who already know trust and engage with your content but you don't want to spend months building building your first product like this guy build it launch it and adjust it based on feedback if you get some sales that's great improve the product tweak your copy headlines and everything else that worked for you the more you do it the better you become a distinguishing signal from noise and if you're not sure what product you can create make something related to your lead magnet you could simply sell more access to you this could be a private Community offer where you do do to three weekly calls answer customer questions and provide an additional course and in the PDF that I just mentioned before I've also included my best performing email headlines I've organized them into three categories promotional emails case study emails and value based emails and these are three main formats you can literally use forever in your email marketing strategy again the PDF will be linked down below this video description or if you're watching this Su website it will be in the navigation bar above feel free to use those headlines for your own Niche offer and Industry in Creator World 2.

0 I go even deeper on how to create offers that truly resonate with your Niche I cover everything from offer creation and mindset that you really need to succeed with this and inside our community I worked directly with students to help build them their offers for example Jake after implementing what he learned he made over $100 in a single day by selling digital products Houston built a vly profitable personal brand selling High ticket offers Yas Meine again mentioned earlier landed a 1. 5k Euro client which just 45 followers and these students are proof that with the right approach incredible results are possible in a short span of time even if you have small following Evergreen funnel all right so at this point what you really need is just get those first few sales once you have them you kind of prove to yourself that people want to buy what you're selling now you just need to build bu A system that gets you new customers 24/7 and for this system to work all you need to do is to set up backend email automations which sounds more difficult than it is it's just pretty much clicking few buttons and you can have this set up like in a day to explain it simply for you whenever someone gets into your lead magnet they'll automatically be sold your paid product via email once they opt in the sequence gets triggered and starts sending emails right away my favorite sequence the one that generated me the most Revenue was a 12-day email sequence and that's how it works day one they get a welcome email day two they receive a storytelling email day four a value email is sent day six I address a common problem in the niche and give them solution day eight they get a case study email showing how I help someone achieve a certain outcome day 10 I begin pitching my paid product day 12 the last email promotes the paid product and I share all all of these emails I've used from this sequence inside Creator World program so if you are a member you can simply plug and play these emails for your Niche by putting them into chpt and simply asking it to rewrite them for your Niche and once you have this in place your next actions should fall into these two categories get more people into your lead magnet post more content like real stories and carousels with clear call to action for people to join and second one is improve your paid product make sure your customers are happy so they leave positive reviews creating a fly effect for your business for example Ray that I just mentioned earlier applied this exact system for his personal brand and here's how it went in the first month he made $10,000 selling digital products throughout summer he made $50,000 in total profit and by December 2024 7 months later after he joined Creator world you hit $100,000 in profit in a single month so as you can see this system works now my question to you is why do you think all of these people are getting massive results is it just because of the information they learn from me part of it yes but the most important thing I've learned is that Community is key the ability to reach out to me 24/7 and get personalized help is what makes the biggest difference I understand that everyone's journey is different and that's why when I built Creator world I knew that it's not going to be enough just to give you video lessons Creator world is undoubtedly the best program in this industry every single member who joins can ask me any question any time of the day and get their answer every single day I'm inside a community answering questions daily and doing live calls every week you can even submit your page for an audit and get a personalized growth strategy and I've seen this make massive difference in students growth I still remember how frustrating it was to start growing my audience but once I cracked that part I remember how clueless I was when trying to monetize I literally was not making any money with over 100,000 followers I was the empty cup guy building products and promoting them all my stories but it didn't work and that was until I implemented this Evergreen funnel and everything became so simple and seamless I literally wake up some days and I see that I made thousands of dollars while in my my sleep and I see this happening to our members inside creative world every single day and that is the main reason I built this program to help you achieve the same and I've seen firsthand how effective it is with clear evidence of students getting massive results you know students like Tim for example who blew past Hy followers in record time Jake who didn't believe that building a worldwide audience while living in Philippines and starting at 30 was possible he proved himself wrong regular people just like you with nothing more than just a phone and a laptop and with the right strategy are literally taking advantage of the biggest gold rush we have in the current time and that is creating content and building a brand on social media and this is the main reason I want you to join Creator World 2.