Amazon seems set to enter the Indian quick Commerce space in December with Amazon T and throw down the gauntlet for players like zepto swiggy instamart and zamato blinket CNBC TV1 18's rajad Dan Raji reports that this highly competitive space May soon be heading for a big shakeup amazon is hurrying to break what for it will be a new ground in India it is learned to be FASTT tracking its plans to enter the booming quick Commerce space setting itself a deadline of December 2024 or early Jan January 2025 the service sources save will go live under
the name the meaning quick this comes after its talks to acquire swig's instamart fell through earlier this year for the American e-commerce giant this will be the first quick Commerce Venture anywhere in the world and experts say that this move makes sense but it will be entering an already crowded Marketplace according to a Morgan standy report the Indian quick Commerce industry is set to be between 25 to 55 billion by 2030 the reason Urban consumer are embracing this Ultra fast delivery model for not just groceries and Essentials but much more than that zepto insta swiggy
instamart and blinket these are the current market leaders who have aced the 10-minute delivery model but this year alone saw huge interest from other big corporates flip cart launched minutes in August this year tataa launched new Flash which is their quick Commerce initiative big basket has now completely pivoted its operations to BB now and Reliance retail 2 is gearing up for a re-entry in this market and Now sources tell us that Amazon is all set to venture into this Market with th Amazon however is banking on leveraging its was delivery Network to disrupt the space
reports suggest it has already begun laying the ground work setting up dark stores to par its Q Commerce Drive but costs are a major hurdle and even established players like zepto and swiy instamart despite the large user base are yet to turn profitable despite there being some encouraging signs you know the biggest singular line item today in our's capex directly or indect not all of it shows up in fixed assets some of it is in anex model to go into the technicalities but if you look at the capital being deployed the biggest part is capex
and working capital the second biggest part is operational setup there's also the fact that nowhere else in the world has this model survived you're saying quick Commerce is like the UPI moment for India no it's yeah it's world- class infrastructure built in India with Indian technology and it's making real people Ordinary People their lives easier every day and it's improving productivity and the quality of life for tens of millions of people by by Indians it's not some ripoff of you know some American model or some you know Chinese model it is like only in India
you get this stuff which is awesome I Made in India right and made for India for now absolutely that's the I mean we going to be India for at least next couple of decades so that's it's not just groceries that have started falling under the quick Commerce umbrella from fashion and electronics to home decor to festive Essentials to skincare and beauty products the 10-minute delivery model has cut the Indian consumers fancy now we're starting to look at consumers wanting things in 10 minutes but now it's also wanting a lot more things in 10 minutes uh
and maybe even like wanting their food in 10 minutes so uh consumer expectations just tend to keep expanding that's the one constant the experts now say that the Indian quick Commerce industry may now be nearing saturation with three big players already in the market and four raring to get a foothold it's not just the Deep Pockets that are needed now to stay ahead in this race in this race of capturing the urban consumer interest it may not just be the delivery of groceries that is needed but also the profits in Mumbai I'm rajad rajani
