There was one moment where the Jordan team were there in the room explaining the history of the shoe, and one of them mentioned that there’s an airbag and he didn’t believe it. So they opened it. Virgil pierced the airbag.
And then, that was a moment when he was like “We need to display or document this innovation on the shoe somewhere. ” If there was a spark of an idea, it was like “See it out, try it out. ” This sort of freedom to fail, that we love here, he subscribed to that as well.
And if there was like one little iota of an idea and 90% of it was trash, but there was like a little bit that could be something, it was always like “Go for it, try it. ” His favorite means of designing was WhatsApp. WhatsApp.
WhatsApp. WhatsApp. WhatsApp.
You would wake up with like 43 new messages. You would just see an idea grow over the WhatsApp. Which is also kind of a new revolutionary way of, of designing, I guess.
Whenever we get the fire emoji from him, we all were so happy. We would always start with this vision of what we we’re gonna do, and then it would go here, or there, and take a right turn and flip around. At some point we just like go “Okay, that’s it.
Freeze it. ” I always explained to people who would join the project if you want to go there fast you like. .
. you fly. If you want to go the fun way, you get a motor home and you stop along the way, and working with Virgil is like stopping in every state.
