there's the technical satellite the right product at the right market understand the right costing structure manufacturing all of that then there's like the mental side of it and and that is as important if not more important so the question is hey john during those tough times like when cruz only had a thousand dollars in the bank how did you stay focused rather than freak out spend all your time concocting exit strategies and alternative career paths and i know like working with you going back four years like we never talked about an exit strategy there's never
like career plans but how how did you keep that all together man that's a really good question um i think you know the core of it's definitely support i think you know either it's a good co-founder it's you know family it's friends finding that network of support a lot of times outside of the business i think is going to be really what you need for me personally i think a lot of it came down to as i said you know this is something that i really really saw as a unique opportunity in my life and
and if i wasn't gonna go till my wits end and see this to the absolute last breath then i wouldn't have done it from the beginning and i think that's kind of something you really have to be honest with yourself before you even start a journey like this is are you willing to take this to the very very end of its life be good or bad and that if you're working on exit strategies before at that point you've answered that question and i think when my biggest struggles was you know the nights where we're baking
stuff over a steel barbecue or something i've just worked eight hours delivering pizzas i come home my six-month-old daughter is screaming her head off and i'm just exhausted and really it's having outlets that allow you to really clear your mind and really allow you to reconnect with that core you know personal spirit vision you know drive that that helped you and really put you on this path to begin with and that for me was the ocean and so i don't get back to the ocean as much as i i'd love to um but in the
early days it was critical you know you you have certain mediums and you have certain you know energies i think that if you can identify those and tap into those they really allow you to regenerate yourself in a way to keep driving because at the end of the day if as a ceo you're feeling you're you're you're you can't bring your best it's going to be really hard for your team to want to do that and i think that's where it starts at the top and having good support having good you know outlets to regenerate
and really step away i think is key and and that's why you know co-founder founder burnout is is a real thing and and and having that separation even at the early days can be really daunting because you know how do i step away if i step away from a date it's all going to crumble it's not and a lot of times that's going to be way more beneficial for you and your team
