we're here at the biggest YouTuber event in the world Mark robber Mr Beast Matt Pat Jenny hoos they all come here and we're going to walk around see if we can find some pretty cool big YouTubers to interview and get their best tips for growing a YouTube channel from [Music] zero how are you good morning Marcus really nice to meet you man really nice to meet you I run a YouTube channel that has 300,000 subscribers it's all about basically giving advice to like smaller YouTubers spatula from the blue microphone company ooh I love it pretty
fancy that's great so the presentation that we have going on today has gone through a couple iterations in one of the iterations I was talking about how videos don't have to be expensive cuz I think nowadays you have this belief that like in order to be successful it has to be fancy and high production value and this and no like the truth that has always existed on YouTube is if you have something interesting to say and you say it in an interesting way people will find it and it'll it'll do well for years I used
the exact same $100 microphone and it did great and it served its purpose and it didn't hold us back at all audio though as long as you get good audio that's that's the most and a good quality spatula and oh the spatula is huge right what would you say for someone who's like really really small so we're talking like going from zero to 1,000 subscribers what's the best piece of advice you could give them learn take the opportunity to learn and try to teach yourself something new with every single video whether that is improving a
little bit of your editing trying something new with the way that you script a video and experimenting with like a new thumbnail format or things like that because it is still early days you have permission to try things and fail in a way that it gets harder and harder as more and more audience kind of builds up around you so taking those early days to really find who you are as a Creator and experiment with things that feel right to you and build that tool set it's awesome that's so valuable that's really me you mentioned
a bunch of things there like just for people watching this who might be feeling overwhelmed what would you say like the the main things that they should like go away and like start doing this thing right now number one is always going to be audio like that's just in general right if you have bad audio people won't watch your camera could be out of focus but as long as I can understand what you're saying and it's Pleasant to listen to you're great number two focusing on your first 30 seconds of your video right like that
is your gateway into the video that is what people are being introduced to you and your brand and what you have to say so making sure that that is clear concise and compelling yeah huge and then not short changing your thumbnail like the unfortunate reality is at this point there's content everywhere and you're competing for everyone else's attention so making sure that you understand the best way to put yourself out there and to sell yourself in an honest way that's exciting and locking that in those are those are kind of your like top three learn
these first and then you build out the rest of the skills from there that's amazing and last question what would you say is like a realistic timeline that small YouTubers like literally starting from zero right now should have in their mind when they're thinking about going from where they are now zero to like potentially being fulltime what do you think is like a realistic timeline for some of those people they should never think of that timeline do it because you're interested in it do it because you want to learn do it because it is fun
for you Steph and I when we first got started we always had the Mantra of don't expect to make money off your blog back then blogs were relevant example to use not so much now back on the my space right exactly at this point it's like what's a Blog but it was one of those things where it was a creative outlet for me it was a learning opportunity for me and it was a resume booster to show like I have skills that are valuable over time yes we were able to make money and yes we
were able to build that into something much bigger than we ever anticipated it being but we were lucky we found the right formula to make things work which was great sometimes that happens but a lot of times it doesn't and so you can make all the right decisions and that's just something not in the cards to work that way so if you set these time bounds in your mind and you don't hit them you don't want to be you don't want to feel like a failure but if you look at it as a learning process
and as an opportunity to develop as a professional that's huge because at this point in YouTube the industry has evolved and grown so much that being a onean show or one woman show is fewer and further between at this point you have a partner who's an editor or a partner who's behind the scenes helping you the skills that you learn from doing this whether it gets a million views or zero views is useful somewhere you can get a job as a thumbnail artist at a different YouTube company those skills can translate into a marketing department
you can be a cinematographer you could be a script writer you can be SEO you know driving SEO and search engine optimization for Big Brand X the skills that you learn here translate into so many different fields on platform and off platform that's just this is the way the modern society works and approaching it from that standpoint is the most valuable thing that's amazing well man I really appreciate your you're running off no of course my pleasure thank you that aming that was wild I interviewed Matt Pat with speci this man has 40 million subscribers
I can't I can't believe that that's insane let's let's go see who else we can find excuse me Man Hunter yeah I would love to ask you guys a couple of questions I'm going around basically asking YouTubers for their advice for like smaller channels yeah so what are your guys names firstly uh Drayton Williams Dron Hunter Williams all right awesome and what's your channel name Hunter Williams Hunter Williams there you go and what would you say is the number one piece of advice you would give to someone who's like small chance starting from scratch a
big mistake that I made when I first started dude is I was such a perfectionist with everything like I would spend so much time choosing what the idea is scripting so much time filming and lighting and editing like I wanted everything to be perfect it just took me forever to learn how to play YouTube like the game and also to learn what I wanted to do cuz I was going so slow and I was making videos that I did not want to make but I spent like a year doing it and after the 10th video
I was like dude I hate this type of stuff what about yourself I guess CU I have a different perspective coming from someone that started a channel one time and didn't get much traction I think it's finding something that you can do for a long time I was taking forever to post videos cuz I wasn't enjoying it a whole lot and then we found something kind of like together where we like dude we really love this we're excited to post the new one so I think it's finding something you can do long term and that
you constantly want to work on it's really interesting that you guys mentioned is like not being perfectionist but I think a lot of people watching your content would say it's very high production value how do you like balance not being a perfectionist but also creating good content and some people maybe find it hard to compete without being perfectionist I struggle to not make everything perfect the only solution I found is setting deadlines like hard deadlines saying hey we are posting this video on this day no matter what like we have to for like a video
like yours so like the ideation what's your deadline like the process like how long does it take to make one video yeah once we have the script and we go and film and edit it like that's probably 2 weeks hypothetical question let's imagine that someone watching this literally has zero subscribers they got a gun to their head and someone's like you have to reach 1,000 subscribers in 30 days or I'm going to shoot you so it's like a life all death like where are they spending their time what are they focusing on I think it's
titles and thumbnails man I think that's what we've realized is like obviously the content has to be good it has to be entertaining but with Hunter I think that we focus so much on titles and thumbnails like getting people together and maybe deciding what title or thumbnail that everyone in the small group would click on like everyone agrees that let's jump head first into that make it as entertaining as a video as possible so you guys get like your friends and stuff together and you guys will actually like see all the time as be like
which one would you guys click on that's kind of like th% like we send Concepts over to buddies and saying hey like is this a good concept is this a good idea such a simple thing too because so much of the success of a video is determined by those things and it's so easy just to text it to a friend and him to be like oh like I don't like that idea or like that's a crazy idea or we should just do this so you can get like so much feedback that helps so much well
thanks so much for your time really really appreciate that it's really great to meet you guys that was sick these guys have grown to over 100,000 subscribers with 15 videos that's something to brag about let's see what else we can find hey Jenny how are you Marcus marus nice to meet feel like I've seen your face really I'll take it I would love to steal a minute of your time if you could basically share your advice to aspiring YouTube creators be down trying to film right now as well oh really it's now a bad time
would you prefer me to come back it'll be like 2 minutes yeah all right you good good sick all right what is your name Jenny Hoyos and your channel Jenny Hoyos how many subscribers do you have I have 5.3 million that's very impressive a lot of people watching this right now very small channels they're trying to grow struggling to get views what's your advice to them outside of not quitting I would say to be unique I feel like everyone says that but I think it's very important to steal what's trending and steal what's working from
other people while finding your own style in that so I do a lot of like trending challenges pranks or things that other people have done but I like to insert my personal character in it and my own style so it has that unique twist and still gets millions of views for example like Secret Room videos are crushing it on YouTube and I didn't want to do it for the longest time cuz I'm like oh that's so cringe but it's like you have to let go of that and just acknowledge like that is what's working and
I made a secret room video and it's now the most viewed secret room video with a word secret room in the title at least how many views did you get last month or let's go your most viewed month 200 million 200 million views in one month so for someone who is looking to let's say have their first viral video literally no experience is there any particular tactics or pieces of advice that you think they really need to focus on immediate action and getting right into the video like I know everyone always says get right into
the video but like the hook is already the start of the video like one of my most viral videos is is it faster to go inside or the drive-thru and while I'm saying that I am walking into the drive-thru while a car is pulling into the drive-thru so the hook is is it faster to go inside or the drive-thru because my mom is leaving in the car and I'm ordering inside definitely that that is the number one thing any final piece of advice you'd like to leave aspiring Youtubers with you only lose when you quit
love it thank you so much it's nice to meet you all right I'll see you around my channel name is Nate wealth my own channel has about 70k right now how long did it take you to get that for your own channel it was like a 6mon period the first video got 200,000 views I got monetized off that video and then the next 6 months was just momentum momentum kept posting you blew up your channel in your first video someone's watching this literally at zero what would you say is the best piece of advice that
could help them do something similar definitely start with mindset and when I say mindset I don't mean like oh I'm going to blow up actually do quite the opposite don't expect to blow up with your first video cuz truthfully you can do everything right and if external factors you know the saturation of the niche the demand for whatever topic just isn't there you can make a perfect video and not up with your first video I was fortunate that I ended up doing everything right and I entered the niche at a time where there were very
very few big channels in that Niche making good quality content for a specific type of viewer and I just happen to obviously fulfill that I really appreciate you saying that by the way cuz I feel like a lot of these YouTube strategists whatever kind of like oh it's like not luck at all I don't think YouTube success is luck I think you can manage that luck though like you said first video doesn't hit the fifth video hits and then it feeds back into all your other content also figure out who your competitors are find channels
way bigger than you that you can compare yourself to and you're just going to compare all parts of your video to their videos and your old videos and by doing that you can single out parts of that video that actually made it blow up cuz there's always something right A lot of the times to be honest it's going to be idea or content value or packaging so on that modeling success has talked about quite a bunch I think sometimes maybe what's hard for some people to Define is like what success actually looks like like as
a small YouTuber are you talking like we're modeling videos with 500,000 views do we need like millions of views it's all in the context of really your idea because in terms of view counts the biggest thing that's going to have an impact on the number of views you can get is actually your topic if we have a video that's like how to make a really good landing page realistically we cap out at 100,000 views compare that to Minecraft funniest moments that caps out at 100 million views right we can have the same level of production
value and get way less views so that has to be your number one consideration if you are making videos for what we call a smaller total addressable market for example something more Niche educational is generally just is more Niche than entertainment content you just have to consider that if you're making landing page videos success is 10,000 views if you're making Call of Duty videos probably it's a million views again find competitors in your Niche doing really really well just figure out who the top players are you can use that to gauge exactly what's a good
view count in your Niche anything you want to leave people with any advice for the next generation of aspiring YouTubers definitely keep making content post as much as you can but don't just post a post but do stuff you're passionate about don't worry about oh I want a profit profitable Niche doesn't matter if you go for a profitable Niche you're not going to make good content at the end of the day so definitely just go from the heart content is King as well if you have really good production value content is not top tier then
it doesn't matter you can have really good content and bad production and get a ton of views so definitely focus on content first like it man appreciate it appreciate it man you're an amazing inspiring cred tell me man figuring it out so what was your channel name Alex the great how many subscribers 26,000 I do have a few shorts I've gotten like a few million views my most viable one has like 7 something 7 something million views and then like 3 million 1 million and what would you say is like the best piece of advice
you could give to smaller struggling creators who are trying to hit like their first th000 subscribers just experiment as much as possible I'm still a very small Creator and I feel like failure just doesn't hit you as hard as if you're a big Creator so this is the time to figure out what you want before you go viral so when you do go viral you're doing something that you know you like and you're passionate about and you can take advantage of that vity and just take it to fulltime and everything nice and what would be
your then top tip for someone who's trying to create their first vir video I always like to quote Marcus browley who said the best thing that never happened to him was a viral video he just steadily grew and I think that sometimes virality can break you if you're not ready for it listen man well I really appreciate your time and your advice dude there hey man hey Jordan how are you man good how are you good good I'd love to hear like your advice to the new generation of careers if you have 30 seconds keep
on sharing that's sick are we good so what's your name Jordan Jordan what's your YouTube channel Jordan matter awesome how many subscribers do you have man 25 million that's amazing what kind of content do you create people don't know challenges with my daughter is like an example of a challenge that's what sure like it would be a hide-and-seek challenge like I showed her what it's like to grow up from 14 to 50 just Dynamics between father and daughter stuff that's amazing man so I'd love to hear a lot of people watching this very small creators
we're talking like starting from zero kind of thing what would be your advice to them if they want to get to the place where they have a Channel with like 5 million Subs like yourself consistency of posting and consistency of quality and also you want to find a lane that isn't oversaturated but something that will have enough Universal audience yeah and then what you want to do is you want to find your own voice you want to post regularly I'd say once a week same time same day every week and definitely make sure that the
quality doesn't dip so a quick question on that because you hear a lot of people obviously give advice about really needing really high quality videos and people might look at Mr Beast videos and your videos and stuff and for someone who's say working full-time or studying fulltime and maybe they got a kid and they're paying bills like that's a bit intimidating I'm not talking about quality necessity of production I'm talking about quality of Storytelling you can film on an iPhone no problem the one thing I would suggest you invest in is audio Yeah right bad
audio kills the videos and so how would you recommend someone actually goes about say learning good storytelling like you said make it personal like what is the story you personally want to tell what is it that you have to share with an audience this valuable Story Only You Can Tell and then do that story is there an example of like one of your favorite stories that you've told the last video we just posted I got an actress who looked exactly like my daughter and I let my daughter watch herself grow up from 14 to 50
and then be able to make adjustments to the life to take it in a different trajectory and so it was storytelling that was based on a personal thing I personally am freaked out about my daughter growing up so it resonated because that's the truth of My reality and it was a unique concept is there any like parting words of advice that you would give to anyone watching this who's maybe feeling a bit disheartened they feel like they've been consistent for a while it's just not getting the views if it's not getting the views it's probably
because you have haven't found the right lane when you say Lane what do you mean by that I started out doing photography videos so I was a photographer and I found a challenge like do 10-minute photo challenge get somebody a dancer in the streets of New York 10 minutes how many shots can I take high energy entertainment taking a kind of a boring niche of Photography making it entertaining that is a lane and then I expanded it to make it entertainment if you have kids and you want to do family stuff then the lane is
family content but you got to find your unique way of telling those stories so you're not just copying everybody else everybody kind of wants to be Mr Beast right so Jimmy does these huge challenge based videos giveaways and all that so people try to do something similar but it always gets watered down unless you find something unique about you where you live what your personality is who your friends are something people like authenticity if you're not connecting with people it might be that you're not leaning into your authenticity I mean literally people watch an hourlong
fishing video because they like the people talking to each other but it's the most boring thing on Earth but it gets 20 million views and has a retention of 80% with an hourong video right because they found their Lane well I really appreciate the ni dude thank you so much man I felt so lucky to have talked to so many brilliant creators at vid Summit they had some incredible insights but more than that it was freeing to hear that there seems to be more than one way to succeed on YouTube most of these creators shared
different advice different tips different strategies different mentalities but there was one thing they clearly had in common a mentality that I think Jenny summed up so eloquently you only lose when you quit oh and if you'd like to hear my personal method for growing YouTube channels you can click the video on screen I'll walk you through a full step-by-step breakdown of the most efficient ways I personally have found to get more views hope you enjoyed the video
