[Music] it all started in 1995 we saw one of his pictures which had an eagle owl and we chuckled with this image and said well you know this is never going to be a Competition winner as a joke and then that joke sort of triggered a well maybe we're never going to win competitions we should have our own competition and then at the same time we tried to work out an idea of trying to use this funny image as part of a competition that considered conservation and Wildlife make it fun make it positive and maybe
maybe that's another way of getting um some more action [Music] there's three owls in a branch and the first two are just sitting there looking and the third one has just slipped off the branch at the end and he's just clearly the Kutz who's just always making mistake and the look of the two owls who are just sitting on this Branch you know they're just like you're always doing this and the third one is scrambling around on the branch and I I just remember laughing out loud to that you know it's all about anthropomorphism it's
the US applying what we find funny in humans into the animals Behavior in 2018 I think someone filmed a fox that jumped onto their trampoline and it was snowing it was an amazing coincidence and obviously unbelievably Charming thing to see in real life [Music] underwater category winner is the fish that's flying through the air behind the eagle this is such a lovely reversal it's sort of David and Goliath you [Music] know by using humor for the pictures you have have a chance to create empathy in people that might not really have cared so much suddenly
you might have created a bit of Interest a discussion by making it a positive interaction you're more likely to get a positive Second Step planting a few flowers on your window sill is good for a few bees so we we're big fans of small steps knowing that it's much easier to get people to do small [Music] steps for
