all right so here we go today we are going to build an entire ad account from basically scratch following every best practice I've been teaching for years using some of the favorite tools of marketers these days everything I'm going to show you is something you can do for free this is all something that you can do in real time in less than 30 minutes we're going to use chat GPT we're going to use Facebook ads and we're going to also validate a few things with Organic social to make sure we have everything that we need
we're going to build a 322 ad account from scratch we're going to let the AI do all of the heavy lifting and not only that but we're going to walk through how to set up the Facebook ad account and what targeting to use I'm going to show you all my prompts for chat GPT we're going to explain why use Dynamic creatives and not doing so at this point is just negligent so that that being said let's get to it all right so we all love chat GPT and there's a million fun ways of using it
but today I'm going to walk you through step by step exactly how I use it and I'm going to show you every single prompt that I'm using along the way I'm literally going to share my screen for the entire thing so first step here is let's find some copy now there are a lot of fun ways to use chat GPT to find the copy but what we're going to do here let me start sharing my screen all right what we're going to do here is first I'm a leverage shat gp4 with some plugins now you
don't have to do this but a lot of us have it anyway so why not show it with some of the more fun stuff right now with the plugins I've got browse with Bing turned on and the plugins that I'm going to use uh there's chat with video which we're not going to worry about today but I am going to use Link reader makes things easier also if you notice on my screen over to the far left I've got the Facebook ads MBA program landing page up this is my long form BSL style landing page
and yes I made this entire landing page with chat GPT and hey someday if you want me to teach you how to build all of these things drop down in the comments and say hey Charlie show us how you do all of this stuff and yeah sure I'll show you now what we have here is this really well written out curated the tone the feel the look the vibe everything that we need to appropriately get this across and down at the bottom of a spot to hop on a calendar so that you can have a
conversation and apply to get started right away now what we want from our ads is a very congruent experience that meshes very well with the landing page that somebody's going to hit so let's use the landing page to write all of our ads side note we already know this landing page works really well I've been running traffic to this for years now or organically and with PID so what we're doing is we're taking a proven known great user experience and we're going to amplify our business model with our Facebook ads cuz remember that's the path
to success so that being said let's get back to it all right so first thing that I'm going to ask chat GPT to do real simple here is I'm going to say I need fake Facebook ad copy and headlines for ads to promote my web page and Facebook ads MBA program offer now I find it to be very helpful to be specific even though the page is only promoting one thing exactly what we're asking the machine to do for us so I need to face Facebook ad copy and headlines for ads to promote my web
page and Facebook ads MBA program offer can you please might not be nice right can you please scan my web page tell me the tone and use that tone and voice to write me two primary texts and 10 Facebook ad headlines that will entice a user to click on the ad and sign up for the Facebook ads MBA program so now now what we have is a very specific thing we're setting the table right so we have very clear what is the point of the task in this thread I need ads to promote my web
page and my primary offer which I've named second can you please scan my web page and tell me the tone and use that tone to write me two primary texts and 10 headlines that will entice us it a click so we're putting in now a specific task as well as volume of the requirements now in a 322 ad we're only going to have three creatives two headlines and two primary text now if you notice for those playing along the home game I asked for 10 headlines don't worry we're going to get to that part in
a little bit using another really fun tool to validate all the headlines to make sure we grab the ones with the best chance to be successful when it comes to the click through rate of the words being used in our ad now what I like to do is give it the order of operations that I'm going to ask for so step one ask me for my web page URL step two tell me the tone being used on my web page step three write me two Facebook ad primary text step four write me 10 Facebook ad
headlines uh take a break after each step and ask me if I am happy with the work done fantastic so now we've got a really simple prompt that is very directly going to identify the voice and tamber language the tone of the landing page so when somebody clicks on the ad the landing page looks and feels exactly like the ad and then we're going to get a whole bunch of sets of copy with it and we're going to get too many headlines which is totally fine cuz remember like I said before we're going to use
another little fun tool that I've been using for years and I've given this me in some other videos but we'll absolutely help your click the rate on your Facebook ad and we'll get into that part in a little bit but that being said we got a beautiful prompt we got everything we need let's go and while this is happening I going to enjoy some delicious toppo Chico so that being said boom let's see what happens could you please provide me with the URL of your web page why certainly I can now it's a little obnoxious
but I find that being courteous to your AI just makes you feel feel a little bit better so forgive me for being a little a little bit of a anthropomorphize of our machine Overlord all right so here we go we dropped in our URL let's hit enter using link reader unverified interesting let's see what happens so now we're getting back some information now I know you love these videos but sadly YouTube only has a like button so if you do me a favor and smash it it's down here on the bottom also don't forget to
like And subscribe to this video if you're listening to the podcast hey go ahead and get five stars give us a review tell all your friends that's what we're here to do right make things easy and then pass that along to everybody else because if it's successful for you and you give it away imagine how much more good could happen so we have a response here from the AI and it basically says the content of your web page the tone is professional direct and confident it emphasizes personal responsibility trust and transparency the language used is
straightforward and honest with a focus on value and effect quite literally how I write every single page and the scripts for every single video I think I'm being trustworthy and transparent straightforward and honest with an emphasis on personal responsibility this is great um all that being said side note the web page was built off of every video where I described how the Facebook ads NBA program works so it scanned all of my YouTube to write the web page we'll get to that on another video If You Want It comment down below and I'll make that
video next now we also see that it encourages potential customers to reflect on their goals and aspirations before making a purchase suggesting a respect for the customers autonomy and decision-making process yeah yeah I care about people this isn't a direct response byy now byy now bye now just disrespectful used car salesman web page no I'm a real person you're a real person if this is right for you great and if not that's okay too so it's picked up on all of these decisions that are being made which is phenomenal now out of that we say
now let's move on to step three writing a primary text please hold while I generate them for you and then we got two great primary text now I'm noticing a small issue sometimes with Facebook ads using you and your might cause some trouble so let's address that problem and get another response can you please reite these two primary texts without using the word you or your or your thank you so much pain all right absolutely I love it and it understands why because we're trying to avoid the direct addressing in the ad copy which again
can get you banned on Facebook so we're not going to run a Facebook ad to help people succeed in Facebook ads and violate their terms and services while we're doing it that' just be dumb all right and now we've got got two really good piece of text let's scan it real quick unlock your potential this isn't just another course program perfectly aligns no flux proven strategies over a billion Revenue ready to commit wonderful see what else ready to disrupt the norm and take business to new heights it's not for the farted but potential put in
the work the strategies of scale businesses let's check out the other one ready to disrup the norm take business to new heights MBA program not for the fan of heart successfully scale businesses 1 billion unlocking growth take a moment reflect on goals their line a warm welcome Waits these are great I will 100% be happy putting these into the market now what we need is some good headlines so if you notice chat is saying please review these let me know if they meet your requirements well chat uh yes these are great exclamation point now what's
going to happen is chat's going to give it a bit of a think and we're going to move on to the next step now if you notice Chad is writing out 10 headlines for Facebook ads now remember we said we only need two right so it sounds like we have too many let's go validate these ideas and see which ones are going to work best for us using another fun tool called vid IQ so vid IQ is a really great tool now what vid IQ will do is it scans all of Google and YouTube to
understand what keywords are going to get somebody interested in the content now before we go any further yes I understand understand YouTube isn't Facebook but we're not asking for the whole ad we're asking for the headline that's going to give us the best opportunity for a high performance clickthrough rate now I love using this tool because what is the title of a video but a headline underneath a piece of rich media and that's basically the exact same thing as Facebook fun fact when you talk to people in the way that they communicate with themselves and
the machines and each other and you you get a much better result so instead of trying to write ad copy to force a direct response action which might make the copywriter feel good about themselves we're going to reference Real World Language and index all of Google to see what would be good as a headline to get somebody to want to watch the video in this case we're using watching the video on YouTube as a proxy to want to know more and thus clicking on the ad to go to the web page when I have done
this I have noticed my performance on my ads increased by 20 to 30% within days and basically all my old control ads are pretty much all dead with the exception of maybe five or 10% as soon as I started doing this about 6 months ago and it is an absolute Game Changer that being said let me show you the simple process to go ahead and find all the best copy again for free cuz nothing we've used here cost any money and your ads are going to be so much better as a result so let's get
to it all right now so what we're going to do here is we're literally going to take this headline number one we're going to copy and paste into here now I have tried to get prompts it'll get rid of the damn quotation marks and I haven't been able to figure it out so who cares so let's see this one we've got a medium search volume High competition this is telling us that basically not a lot of people are asking this question or looking for the content but there's a ton of people trying to sell it
so maybe not a good idea let's keep going on here uh we'll take the commit to growth we're going to go through every single one of these this one 2100 in the search volume competition is low that's a 30.6 2 it's a 56 this is pretty good all in all I want something that's in the green if it's not at least a 60 I'm not going to use it so let's go through the rest of these and see if we can't find the best two options the chat GPT gave [Music] us all right so look
at this 69 this is going to be good this has got to be one of our winners Facebook ads MBA your key to unprecedented growth well that makes complete sense so what I'm going to do is I'm just going to take this right here I'm just going to drop it into here just so I'm keeping notes somewhere let's keep going and look at that another one product ties in scale the power of the Facebook ads MBA 2.91 competition that's crazy low 2,76 search volume that's pretty good and an overall score of 70 I'll take 70
yes please so out of these 10 we already have two that are in our threshold they're green they're looking great we have a couple more though let's see if anything can beat a 69 and a 70 all right so we've got two killers be honest truth is what you could do if you wanted was to say hey I like these two write me 10 more of these or a 100 and keep going I'm going to tell you this once you past like 69 70 7 like you're not going to get an 80 a 90 I've
never seen anything above like a 75 or 76 I've just never seen it and I've been doing this for months Point here is we now have our two primary texts we have our two headlines and now what we need is our creative so let me show you how we're going to go through everything that we've already posted organically to our social media channels and pick the winners so what we have here is my Instagram account now I think an Instagram account is a great way to see what's going to work well on the Facebook ads
platform why cuz it's already performing well here what's engaging what's getting attention what's getting views now I have been launching a few videos inside the real section to promote the Facebook ads NBA program and we've got some stuff in here that's got some good view counts but more importantly than just view I also want to see the volume of Engagement so we can start to go in here and see like okay this one's got 26 this one's got 20 that one's nine so that one's not as good as these two we keep coming down by
that's a 44 that's great what I do by the way is I've already taken these pieces and uploaded them into the Facebook dashboard so I can go through all of these so this is a 44 which is great now what I've done every time I upload a video is I will name the video whatever the caption is so how do I basically guarantee success that video 44 right now this one had 26 not as much but like over a th000 views what makes it better than traditional education in okay and here's another one how do
I know what's legit okay great question so what we can do now is basically just track what are the file names of the pieces that we want to use so I'm going to have over here a new note so what are the ones that work let's see this one worked right how do I basically guarantee success awesome let's get out of here and let's see this one was great how do I know that the MBA program is legit good question so we'll get rid of that and this one was great what makes the Facebook ads
NBA program better than traditional education fantastic not only that somebody's already commented where do I enroll in this program and I've already replied with the URL the point here is these are already working and if you notice they're all basically of the same concept it's a vertical video where it's a face direct to camera shot that's done in the like Hermos style caption app tool and so they all fit the same format they're all BAS basically around the same concept and they're all more or less the same style so this is an amazing route for
a concept inside of the 322 method and look at that all of these things these concepts for why these videos exist and all of these captions totally align with the text that the AI has already built for us so we really only have one more step to go and that's to go ahead and make our ad so let's see here we're going to get rid of vid IQ cuz we don't need it right now and let's just minimize that and bring up our ads manager fantastic so what we're going to do right away is we're
going to make a new campaign we're going to say in this case that it's a sales campaign now we are ultimately trying to get people to sign up for a sales call but I'm not trying to get leads for a CRM list and this isn't a traffic campaign so sales absolutely work we're just going to tweak what the conversion is based off of my page and a little bit of custom code I put in there because I want to show you also how custom conversion events work now obviously when we come in here first things
first we're going to turn on CBO or in this case it's called Advantage campaign budget let's throw in 100 and what are we going to call this campaign we're going to call this let's go with Facebook ads MBA program calendar filler why not the purpose of this campaign is to fill the calendar for the Facebook ads NBA program all right cool we're using the auction we're not using catalog we don't need to work wor about any of this stuff we're not doing an AB test so let's go ahead and hit next now in here we're
having an ad set now the ad set should be named in a way that allows you to understand what the content is right away so our concept here is Instagram reals from mosy style batch one and let's also drop just a few other pieces in here this is overcoming objections fantastic because that's what the scripts were all about now we're going to come on down yes we're going to use website yes we're going to maximize the number of conversions now our conversion event we're actually going to choose MBA application now the reason we're doing that
is because we have placed a specific bit of code on the page and let me show you what that code looks like so let's take a moment and look at the code written on the page so that we can tag for a custom event and ultimately leverage both Advanced matching and our custom conversion event so that we even get to see inside of our dashboard now what we have here is just the typical page view code and you can see page view and here says page view all right now the next thing that we've done
is we've installed the typical lead event and you can see it here lead and down here says lead great here is a custom we have the metap pixel code there we go MBA application and down here MBA application when you install this and the page goes lock what's going to happen is you're going to see that as an event that can possibly fire and when you hit publish you're going to see this column appear as an option inside of your dashboard so what we're doing is we're saying hey we want conversion now we want that
conversion to be somebody firing the MBA application but it's also tracking that as a lead event so we're able to tap into some of the advanced matching with the lead stuff so broad targeting will still work for us and we're running a conversion campaign so we're trying to get people that are likely to spend money and we're also firing the pay you because why not all right so that means here we have the MBA application event fantastic so step two we are going to hit Dynamic creative at ad set level because when we do Dynamic
creative at the ad set level it Taps into more information this is a DCT Dynamic creative test when you do dco which is dynamic creative at the ad level you're actually accessing far fewer sets of data do it at the adet level there's no good reason not to this is a controlled creative test it's how in Facebook ads and honestly I haven't built a single account in The Last 5 Years that doesn't do this I've tried it every now and again I just throw money out there to see if other things work but it's been
the better part of a decade since anything outside of this was able to compete even mildly with the results you get from doing it this way plus this is a lot easier so what else do we have we're going to so what else do we have we're down in the audiences section now if you've been paying attention uh you know I go prod and you know what we're not going to change anything else here we're United States cuz that's where our Market is for this particular offer because it's in the American dollar and I don't
need to train the system to work on the nuances different languages and honestly I wrote this in American I didn't write this in Canadian or in British version of English and I know that that kind of sounds dumb but believe me there are nuances to language and socioeconomic terminology there are impacts on how you write your words when it's written for somebody in a different culture even if they speak the same language now that being said 1865 all genders what detail Target me to use absolutely none ads do the targeting now this is sadly still
up for debate which is wild because it's been the truth for over half a decade now but when you use something like a lookalike let's say it's a 1% lookalike that's actually a 99% exclusion of all of the people that might want to see your content based off of what B Facebook's pixel data is that all inclusive do you trust it maybe you're saying I'm going to throw in all my clavo people the folks that didn't buy from Facebook ads you really want to Target them with Facebook ads even though their customer Journey was completely
different what if they didn't even buy the same thing or you can say well no no no we know it's the same thing we've got 800 people that bought it clearly that's enough to narrow down an audience of what is this 273 million down to 2 million based off of a data set that's less than 0.1% of that no that makes no sense that makes no sense we're not going to pay extra to use that data to then exclude the vast majority of people we're also not going to use interest groups cuz remember interest groups
as a technology were effectively deprecated by the engineering team at Facebook like over 5 years ago and yes if Facebook took it away there'd be this massive outcry an interest group doesn't mean you're buying intent it doesn't mean you have positive sentiment so what we want is an unabated ACC and a merical game theory economy that is Facebook where attention is the currency so we're not going to exclude anybody and why not maybe previous buyers well if previous buyers see the ad and don't want to buy or engage with the ad how often do you
think they're going to see it Facebook's business objective is to give people an experience they want to see if they're trying to force ads on the people that they're not interested in that would be bad for Facebook business model again don't worry about it and you might say well I've got 2,000 people that have bought I don't want to waste money targeting them okay what's your budget let's say it's 1,000 a day and your cpms are 20 bucks at Max if you reach every single one of those customers let's say twice a day that's 80
bucks out of the thousand and do you really think they're going to hit every one of those customers twice a day every single day no so don't worry about it remember most of the people that teach you how to do things don't know Facebook works and I legitimately think people haven't sat down and actually broken down what am I telling the machine to do and does this make any sense cuz I'm breaking this down as though I was trying to teach it to a 5-year-old and I don't think they're going to have any argument against
it that being said all right so let's keep going on uh we're going to use Advantage Plus placements why because we're not paying extra to exclude people no we're letting the machine do all the hard work for us so let's hit next now we're down to the ad level remember when I said to copy that thing well we're going to paste it now so now we're down at the ad level remember when I said to copy that thing we going to use it later look Boom the ad name and the ad set name should be
identical that way when you pull reporting at the ad set level or at the ad level you're able to know one toone relationships of where things are there's no benefit to not naming the ad the same thing as the ad set when running a DCT there's literally no good reason not to do that so let's hit add preview because why not take a look at what we're we're doing now we're coming from disruptor school that looks great we're going to come from the disruptor school page of course and let's start off by selecting our creatives
now these are videos we're going to run and we have the names of the video right because remember we grabb these from organic social already so we're going to search in here and let's see how do I basically got it awesome so let's start to upload these videos now we have our list which I brought over to the right hand side of the screen now let's copy this name of the video which remember just ties to the caption because why make it more complicated and we're going to hit search and hey look at that the
exact video that already worked really really well on organic social we got it let's grab the other two this one select videos paste why do I know look at that another one and let's grab one more select video paste bang continue fantastic now we can get rid of this minimize now next thing we're need is our primary text right so let's go ahead and grab it from our chat GPT boom add the primary text love it let's make sure to not copy over the quotation marks if you happen to have them uh let's add a
text option and do one more boom boom love it we're only going to use two primary text now alone right here what we have is three creatives two primary text we now only need need two headlines and of course the URL we going to send everybody so let's go into chat GPT and grab the top two performing headlines it was Facebook ads NBA and productize and scale now sadly for whatever reason vid IQ like DEC capitalizes things so we have this reference gu MBA your key up precedent growth got it it's this one we're going
to keep it the way it was originally headline paste let's add one more headline option productize and scale the one right afterwards fantastic we're going to take that and paste so the last thing that we need here is the website where we're going to send people now we've got it over here and so let's take that we're going to drop it in and boom we've got ads now we can just decide to we want to do a call to action thing here I'm going to keep it at learn more because that kind of makes sense
look the headline fits that's great this has got some beautiful things before they see more this is this is perfect this is perfect so I'm going to publish and now we're done quite literally that fast we've gone from I have a website and I've got a few pieces of organic content to performed well to we have a completely built out Facebook ad campaign where we're not paying extra to exclude people that's going to get better every single week especially if we don't touch it this is only going to get better and means that we've got
a dozen ads in the marketplace cuz remember it's three creatives two headlines two primary texts that equals a total of 12 ads and we're going to let Facebook organize that copy in any way it sees fit and you know what that copy is going to work in any combination why cuz it all came from the same place and that creative was written specifically to promote the exact thing that we are driving our ads to so this is all completely cohesive idea it's a concept it's 322 it's at Broad we're running a conversion campaign in this
case I even threw in a little bit extra there for a custom conversion meant with the code on how to do it bottom line is Soup To Nuts this is all you need this is now running and if you see the ad out there in the world go down there and comment like I saw you build this thing on YouTube and now I'm getting in my feed this is awesome if you do that uh you know I'll throw you something for free why not that being said then and obviously these are ads to promote the
Facebook ads NBA program and Facebook ads NBA program is my program that I've built where I teach you all the Sops and Frameworks for Success so that you understand how to measure ads how to test ads how to project manage literally everything that you need to go from I'm not running ads to I don't need an agency or how to standardize all your operations inside of your agency this is what I used to use to teach ad agencies how to have an unfair advantage on the marketplace based on what I've learned running billions and revenue
over the last decade and I'm teaching you every single thing that you need uh it's basically like if I came in and taught you everything to the point where you don't need me anymore but I'm going to be there to hold your hand every step of the way cuz I'm also there for all the weekly calls that we have there's no success manager or coach and you can even book oneon-one time with me so we can dive into your ad account so you can see more success and less stress with your life and with your
business so you can go back to working on your business instead of in your business and enjoying your life instead of ripping your hair out and ultimately creating opportunity for others instead of potentially closing up shop that being said I just want to say thank you so much I know you could be literally anywhere on the internet right now and you've chosen to be here and that means the world to me if you're watching on YouTube there's a couple things that they say you might want to check out over here don't forget to hit that
button over there once again like subscribe do all the things leave a five star review if you're on the podcast and until next time I'll see you on the internet bye
