[Music] if you want to be innovative you better be praying for lots of mistakes i go to silicon valley and work with corporations they have failure on their performance evaluations not did you fail you're in trouble they have how many times did you fail and why aren't you failing more often i'm not kidding because you know what the metric is what you know what they evaluate how many times did you fail how quickly did you clean it up and what did you learn from it i interviewed a venture capitalist maybe six months ago great he
was so interesting he said here's the deal we don't fund anybody who hasn't failed three times for at least a million dollars each failure i was like that sounds expensive and he said it is expensive but it's not anywhere as expensive as it is to fund a project being led by people who have the death fear of failure because nothing new can come out of that you