Dhruv Rathee, Mohak Mangal, and Nitish Rajput. These creators receive millions of views on each of their videos and earn lakhs in ad revenue. If you also want to create videos like these YouTubers, then most likely you've already thought of your video's topic, but now you're unsure where to start your research, what points to cover, or what to read from the plethora of information available on Google about our topic.
And finally, how to write a script based on that information? You'll find the answers to all these questions in this video! I'll tell you how you can use the Kipling method to find important points related to your topic, delve deeper into each point through online research, and I'll also mention some free tools for research.
We'll also see how your favorite creators write scripts for their videos. . .
Let's Begin! So you have an amazing idea in mind and you decide to make a video on this topic. Now, you may encounter two situations.
. . Either you'll have so many points related to that topic in your mind that you'll be confused about which ones to note down.
Or, your brain will be completely blank, and you will have no idea where to start. Whatever the case may be, you can use the Kipling Method in both scenarios. The Kipling Method is a simple and effective technique used to gather information related to any topic.
This technique is also known as the 5W1H Method because it uses the 5Ws: who, what, when, where, why, and 1H: how. Let's understand how to use this technique with an example. Let's say we're making a video on the topic "The Hidden World of Dark Web".
So I can apply the Kipling Method to this topic to find relevant points for my video. . .
First, the most basic question could be: What. What exactly is the Dark Web? You can explain what the dark web is, how it differs from the surface web, what type of content is available on it, etc.
Then we have When. So the question becomes When did the Dark Web emerge? You can provide a timeline of when the dark web emerged, when it became popular, and if there are any significant historical events related to it.
Then we have Where. Where was it created? Where is it used the most?
Then we have Who. So Who are the individuals controlling the world of the dark web? Who uses the dark web?
Who are the potential victims of it? Basically, we'll talk about all kinds of people directly/indirectly involved in this or affected by it. Then we have Why.
So Why does the dark web exist? We can talk about the intentions and motives of people accessing and controlling the Dark Web. And finally, we have How.
In this, you can cover the technical aspects of the dark web, how it works, such as the technologies used in the dark web like VR, AR, etc. The Kipling method is very useful for research because it ensures that all relevant aspects of your topic are considered. And all the YouTubers you watch also use this method to conduct research.
Let's take Dhruv Rathee's video "How Metaverse Works? Secrets of Metaverse" as an example. I watched this video and noted down exactly which topics Dhruv covered in this video.
. . First, What is Metaverse?
He defined the metaverse, talked about the origin of its name, and discussed its uses. Then, Who are the key figures in the development of the Metaverse? He talked about the companies and entrepreneurs involved in it.
Then, When can we get Metaverse? When will it become a part of our lives? Then, Where did the idea of Metaverse generate?
Why is Metaverse gaining popularity? How does Metaverse work? He discussed the technologies used in the Metaverse, such as VR, AR, etc.
And finally, How will it affect our lives? That is, its positive and negative impacts. .
. And if you see, all the important aspects, that is, the 5Ws and 1H, have been covered in this. One thing to keep in mind while using this method is that the demand for each topic is different.
For example: If you are making a video related to World War, then the 'where' questions will be very significant because you would want to know where the war happened. . .
right? Now imagine if I'm making a video on the topic "How Mreast became the World's biggest YouTuber", obviously, the 'where' questions won't matter that much. Also, it's important that you already have some knowledge related to the topic you're making a video on.
. . only then can you raise intelligent questions using the Kipling Method.
If you have any problem using this method, you can prompt ChatGPT saying, "I'm making a YouTube video on the topic XYZ. How can I apply the 5W1H method to research for this video," and ChatGPT will do this for you in just a few seconds. After this comes the step where the actual research will begin, that is, finding answers and verifying sources.
Basically, we'll search for the answers to the list of questions or points we prepared earlier. For this, you can perform a quick search on Google, and you'll find articles related to your questions, you can find the Wikipedia page of your topic, find books related to your topic, watch documentaries and interviews on YouTube. .
. Of course, an alternative to this is to go to sites like ChatGPT and type your questions there to find answers. But I strongly recommend that you avoid this method.
. . This is because, firstly, the more articles, studies, reports you read, the more your knowledge will increase about the topic, which will allow you to conduct more extensive research with much more confidence.
The second reason is that when you read articles yourself, you'll realize that there are many important points that you were missing even after using the Kipling method. So you can also add them to your list. If you do want to use AI assistance, I recommend that you use AI tools like Perplexity.
Perplexity is good for research because whatever answer you get, you can also see its citation (that is, the source of that information). . .
There are mainly 2 benefits to this: first, you can read the mentioned articles in those sources and collect even more information regarding your question. . .
And secondly, you can verify the source of information to see if it is reliable or not. Whatever you read about your topic, make sure to check that it is from a trustworthy website and also check if the author is credible or not. Also, if the source is websites like Quora or Reddit, then it's very likely that the information might be biased, which means it's unreliable.
Verifying the source is always essential, but in certain cases, it becomes necessary, especially for topics related to Medicine, Scientific information, Finance, News & Politics, and other controversial subjects. There are several useful tools for research, such as Google Scholar. Here, you can easily find academic papers, articles, and studies related to your topic by simply entering it.
Another great tool is Consensus. It's a search engine that utilizes AI and directly answers your questions based on scientific evidence. If you're creating a video on a scientific topic, be sure to use it.
The next step is going in-depth. If you want your video to be as informative as possible, during research, you'll need to delve deep into your topic. And for this in-depth research, we'll use horizontal and vertical logic.
Mohak Mangal: Logic is of two types: Horizontal Logic and Vertical Logic. So, what are horizontal and vertical logic? Let's say we're making a video on the topic of Smoking, and while researching, we come across a question: "why do people smoke?
" We could list its main reasons as peer pressure, stress relief, advertising, etc. , which represents an example of horizontal logic. It's called horizontal logic because we're exploring the topic along a horizontal plane.
Conversely, if we want to delve deeper into the topic by moving along a vertical plane, it's vertical logic. For instance, why do people smoke? Due to peer pressure.
Why do people face peer pressure? Because they want to fit into their social circle. Why do they want to fit into their social circle?
Because the feeling of belonging and connection is a basic human need. Why is it a basic need? Because throughout history, being part of a tribe has been important for protection, resource sharing, and reproduction.
As you can see, we've reached the root cause of the problem. Similarly, you'll need to delve into the depth of every important question using horizontal and vertical logic. Once you've done that, consider your research complete, and based on this information, you can write a script.
In creators' videos, the research is as important as crafting a killer script; otherwise, the entire playlist might seem as boring as a history class. The first step in writing a killer script is crafting a killer intro. Again, as I always say in my videos, there's no specific format for creating a hooking intro that you must follow.
For example: Nitish Rajput showcases in his intros the parts of the video where he's made a very attention-grabbing statement. . .
which obviously works as a strong hook. Besides, to create a hook in the infotainment niche, you can start the video by showing a very shocking data or statistic related to your topic, as mostly seen in Mohak Mangal's Business-related videos. Like this: If you watch Dhruv Rathee's videos, especially the ones where he covers historical topics.
. . he starts his intro by telling a story.
After hearing that story, viewers have many questions in their minds, to which Dhruv Rathee starts providing answers. So yeah, regardless of the type of intro. .
. the common thing is that it should make viewers curious to watch the rest of the video. After you've written the intro, it's time to move on to the main content, i.
e. , start answering the points you've noted down using the Kipling Method. In most cases, it's good to first answer the basic questions like who painted Mona Lisa?
When was it painted? Answer these questions first. .
. and then move on to some more interesting questions like why is Mona Lisa the most expensive painting? Also, remember to delve deeper into questions that are relevant to the video's topic.
For example, if it's a video about Mona Lisa, and you delve too deep into the question "Who painted Mona Lisa," covering Leonardo Da Vinci's history, education, family, etc. . .
viewers will probably quit the video because they didn't come for that. Instead, questions like "Who is the woman in the painting? " are more relevant and interesting, so you can cover it in detail.
But wait! This is not enough. If you want viewers to stay engaged throughout the video without getting bored, you'll need to do something more.
If you watch Dhruv Rathee's videos, you'll know that despite covering so many points, his entire video feels like a movie. It's never the case that after one point, another point abruptly starts. There's always a link between the points.
Sometimes, while explaining the current point, they raise a question whose answer comes from the next point, or they mention something that completely contradicts the current point. This retention tactic is so subtle that viewers don't even realize it. .
. Yet it keeps them engaged throughout the video. Alright!
So if you've made it this far, comment "Research is Fun! " and do let me know how you liked the video. On this channel, I make similar YouTube growth-related videos, so if you're interested in growing your channel, watch this playlist now.
And yeah, I'll see you there. Bye!
