Welcome to our channel in this video we're going to share powerful tourism marketing strategies that will help you take your travel business to the next level in today's competitive tourism industry it's more important than ever to have a solid marketing plan in place whether you're running a hotel a tour company or any other type of travel business these strategies will help you attract more customers increase bookings and grow your bottom line we'll cover a wide range of marketing tactics from social media and content marketing to email campaigns and influencer Partnerships we'll also provide real world examples and tips for implementation so you can start seeing results right away so if you're ready to take your tourism business to new heights be sure to watch this video Until the End and don't forget to hit that subscribe button for more valuable tips and strategies to grow your business let's get started one get to know your clients first you need to figure out who your best customers are you need to know who they are and what makes them want to book as well as how they like to book during this brainstorming process you should ask yourself things like what makes them your ideal customer want to travel where do they find out about where they're going how would they like to make plans what makes them mad about researching and booking from your answers to those questions you can make at least three customer profiles you can then use the profiles to build your brand website and marketing plan keep in mind what makes your business stand out and what pushes you you'll need to say that in an interesting way if you want to get to know your customers better two make sure your website works well your website is the center of all the marketing you do on the internet because of this you should make changes to it often to improve the user experience and increase the number of people who buy from you your site needs to be optimized if it doesn't work well on mobile is too busy too slow or just too old maybe you already do all of those things and your site looks good and works well but is it set up to get hits in sales in that case it might be a good idea to bring in an expert who knows the business to help you make the right optimizations three concentrate on mobile think with Google says that 48 of us smartphone users are comfortable doing all of their study planning and booking for a trip on their phones things are the same in Europe 45 percent of Travelers in the UK and 44 percent of Travelers in France are happy planning and booking their whole trip on their phones what can we learn from this that using a phone should be just as good as using a computer if not better on the mobile version of your website users should be able to do the same things as they can on the PC version in the same thing with Google study 33 percent of mobile users have a bad opinion of a company if their mobile experience is slow this shows how important the mobile experience is this tells us a lot 4. be social media is one of the best ways for the tourism business to Market itself that's if you choose the right platform where your customers are and make a plan for each platform Facebook may be the best social media site for tour and exercise companies to get people to visit their website it's a busy social network but you can find your people if you use ads and specific targeting here is a thorough explanation of how to rock it on Facebook Instagram one billion people use Instagram every month that's a lot of people who could see your business also Instagram is a completely visual tool which makes it the ideal way to promote a place in 2018 Instagram made igtv so that mobile devices could show vertical long form videos since its start the platform has grown a lot this is because marketers and brands are relying more and more on mobile video content to increase engagement metrics and conversion rates 5. live video marketing right now video marketing is King especially for brands in the travel industry people who want to travel often look for videos of places they want to visit the trouble is that they don't want only videos that have already been made more and more people are watching movies that are being streamed live research shows that 82 percent of people would rather watch live videos than read social media posts by making live videos you can save money on video production costs and show that your brand is real let's look at Hotel del Coronado in San Diego which does live video streaming well they have a live beach cam that works all the time to show people what fun they are missing out on at the beach they just put up a camera and started a live stream 6.
get those emails out your email list is the only marketing asset you own and it's also the most important it works better than other marketing methods such as social media and search so if you don't already have a working email list you should start making one you should have a sign up form on your website if you want to invite people to join your online group from there you can get back in touch with them and turn them into customers who pay you here's what tour and exercise providers need to know about email marketing 7. let people book online market research says that the online travel booking Market was worth 765 billion dollars in 2017 and that is projected to be worth 1955 billion dollars by 2026. also more than 57 percent of all travel bookings for hotels tours and activities flights and other things are made online Travelers can find a lot of information and tools online to help them study compare deals and choose the best ones for them if you want them to broke your travel deal you have to meet them where they are they book travel deals online so your website needs to make it easy for them to book online for online bookings to start coming in you'll need to add a booking system to your website try regondo it's the most popular booking system in Europe and it can help you make more money and automate your everyday booking chores book a demo and one of our experts will show you how the app works and answer any questions you have eight use reviews to your advantage review sites like Yelp TripAdvisor and Google local are great for making a name and image for yourself online think about getting on one or two well-known ones make sure to reply to all reviews whether they're good or bad to show that you're paying attention and hearing all of the feedback reviews give people more faith in your brand and goods and user-generated content in general can help your website rank higher and get more people to buy from it 9.
blog consistently you should talk to your customers they want you to know things and have ideas which is what a Blog is for blogs are a good way to share stories unique information about a place travel tips Etc it's also a good way to hook your audience and show that you know a lot about the subject if you don't have a Blog yet make one and post to it on a regular basis 10. do SEO right SEO is more important than ever for tour and exercise providers Google is where most Travelers start when they want to go somewhere tourists use search engines to find information about places to visit places to stay ways to get there things to do and trips Etc if your products aren't on the first page of search results a possible customer won't know you exist people joke that the second page of Google search results is the best place to hide dead bodies because no one ever goes there so it's important to be at the top of the search results for your business and products but there is a lot of competition many popular trip keywords are hard to rank on the first page of search engine results for but the work is worth it because ranking high in Google search results for a specific keyword is better than happening and on Facebook or a commercial on TV people don't buy things on Facebook because they don't use it to do so but when they look for certain goods and services on Google they usually want to buy them so if they look for tours and activities in a place you are in they are very likely to book with you if you are in the top results with our free SEO grader tool you can see how well your SEO is doing and how well you rank for certain terms 11. set up your Google mind business listing or improve it when you talk about SEO Google my business is a good place to start especially for local SEO Google my business GMB is a free tool that lets you control how your business shows up on Google Search and Google Maps if you don't know what it is you can learn more about it here it lets you add your business's name contact information address hours photos and other things you can also keep an eye on customer reviews and react to them you can also see where and how people are looking for you and when people look for tours and activities near them they are generally ready to book the tour on the same day so it's important to make a GMB ad and make sure it's as good as it can be 12.
